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			{{Short description\|UK-based global market research firm}}
	{{Advert\|date=November 2022}}		{{Advert\|date=November 2022}}
	{{distinguish\|Minitel}}{{Infobox company		{{distinguish\|Minitel}}
			{{Infobox company
	\|name = Mintel Group Ltd		\| name = Mintel Group Ltd
	\|logo = ]		\| logo = ]
	\|type = ]		\| type = ]
	\|foundation = {{start date and age\|1972}}		\| foundation = {{start date and age\|1972}}
	\|founder = Nicholas Berry		\| founder = Nicholas Berry
	\|location_city = ]		\| location_city = ]
	\|location_country = ]		\| location_country = ]
	\|key_people = Matthew Nelson (])<br/>Peter Haigh (])<ref>{{cite web\|url=http://www.voxpops.com/research_article-mintel-adds-video.php \|title=Free Research Article—Lost That Branded Feeliing? \|publisher=Voxpops.com \|date=2007-02-28 \|accessdate=2010-07-18 \|url-status=dead \|archive-url=https://web.archive.org/web/20110717232033/http://www.voxpops.com/research_article-mintel-adds-video.php \|archive-date=2011-07-17 }}</ref>		\| key_people = Matthew Nelson (])<br/>Peter Haigh (])<ref>{{cite web\|url=http://www.voxpops.com/research_article-mintel-adds-video.php \|title=Free Research Article—Lost That Branded Feeliing? \|publisher=Voxpops.com \|date=2007-02-28 \|accessdate=2010-07-18 \|url-status=dead \|archive-url=https://web.archive.org/web/20110717232033/http://www.voxpops.com/research_article-mintel-adds-video.php \|archive-date=2011-07-17 }}</ref>
	\|industry = ]		\| industry = ]
	\|areas_served = Global		\| areas_served = Global
	\|homepage = {{URL\|https://www.mintel.com/}}		\| homepage = {{URL\|https://www.mintel.com/}}
	}}		}}

	'''Mintel Group Ltd''' is a global, privately owned ] firm based in ].<ref>{{Cite web \|last=Lazare \|first=Lewis \|date=2013-02-20 \|title=Think agile: Mintel moves to a new ~~Chicago~~ homebase \|url=https://www.bizjournals.com/chicago/news/2013/02/20/think-agile-mintel-moves-to-a-new.html \|access-date=2022-11-03 \|website=www.bizjournals.com}}</ref> The corporation also maintains offices in ], ], ], ], ], ], ], ], ], ], ], and ]. Mintel ]s, ], and ]s are accessible to ], those who purchase standalone reports, and to students in participating university libraries.		'''Mintel Group Ltd''' is a global, privately owned ] firm based in ], ].<ref>{{Cite web \|last=Lazare \|first=Lewis \|date=2013-02-20 \|title=Think agile: Mintel moves to a new San Francisco homebase \|url=https://www.bizjournals.com/chicago/news/2013/02/20/think-agile-mintel-moves-to-a-new.html \|access-date=2022-11-03 \|website=www.bizjournals.com}}</ref> The corporation also maintains offices in ], ], ], ], ], ], ], ], ], ], ], and ]. Mintel ]s, ], and ]s are accessible to ], those who purchase standalone reports, and to students in participating university libraries.


	==History==		==History==
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	1998		1998
	\|		\|
	Mintel acquires New Product News magazine		Mintel acquires New Product News magazine{{Cn\|date=December 2024}}

	] office is opened		] office is opened{{Cn\|date=December 2024}}

	Mintel Global New Products Database (GNPD) is launched in the ]<ref>{{Cite journal \|last=Solis \|first=Eimmy \|date=2016-01-02 \|title=Mintel Global New Products Database (GNPD) \|url=https://doi.org/10.1080/08963568.2016.1112230 \|journal=Journal of Business & Finance Librarianship \|volume=21 \|issue=1 \|pages=79–82 \|doi=10.1080/08963568.2016.1112230 \|s2cid=61439596 \|issn=0896-3568}}</ref><ref>{{Cite web \|last=Team \|first=Management Library Research \|title=LibGuides: How to: Research Consumer Markets: New Products \|url=https://guides.library.cornell.edu/cmr/NewProducts \|access-date=2022-06-28 \|website=guides.library.cornell.edu \|language=en}}</ref>		Mintel Global New Products Database (GNPD) is launched in the ]<ref>{{Cite journal \|last=Solis \|first=Eimmy \|date=2016-01-02 \|title=Mintel Global New Products Database (GNPD) \|url=https://doi.org/10.1080/08963568.2016.1112230 \|journal=Journal of Business & Finance Librarianship \|volume=21 \|issue=1 \|pages=79–82 \|doi=10.1080/08963568.2016.1112230 \|s2cid=61439596 \|issn=0896-3568}}</ref><ref>{{Cite web \|last=Team \|first=Management Library Research \|title=LibGuides: How to: Research Consumer Markets: New Products \|url=https://guides.library.cornell.edu/cmr/NewProducts \|access-date=2022-06-28 \|website=guides.library.cornell.edu \|language=en}}</ref>
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	Mintel acquires American Mailbox Monitor and rebrands the company as Comperemedia<ref>{{Cite web \|date=2019-06-03 \|title=How Comperemedia became the one source of truth for marketers \|url=https://welcome.comperemedia.com/blog/comperemedia-brand-story-and-how-we-became-the-one-source-of-truth-for-marketers/ \|access-date=2022-05-26 \|website=Comperemedia \|language=en-GB}}</ref>		Mintel acquires American Mailbox Monitor and rebrands the company as Comperemedia<ref>{{Cite web \|date=2019-06-03 \|title=How Comperemedia became the one source of truth for marketers \|url=https://welcome.comperemedia.com/blog/comperemedia-brand-story-and-how-we-became-the-one-source-of-truth-for-marketers/ \|access-date=2022-05-26 \|website=Comperemedia \|language=en-GB}}</ref>

	Mintel Comperemedia is launched in the ]		Mintel Comperemedia is launched in the ]{{Cn\|date=December 2024}}
	\|-		\|-
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	2000		2000
	\|		\|
	Mintel is awarded ] Business ] status for the first time (Mintel has maintained this status through 2008)		Mintel is awarded ] Business ] status for the first time (Mintel has maintained this status through 2008){{Cn\|date=December 2024}}

	Mintel opens Australian office in ]<ref name="mintel1">{{cite web\|url=http://www.mintel.com/company-history \|title=Company History \|publisher=Mintel \|accessdate=2010-07-18}}</ref>		Mintel opens Australian office in ]<ref name="mintel1">{{cite web\|url=http://www.mintel.com/company-history \|title=Company History \|publisher=Mintel \|accessdate=2010-07-18}}</ref>
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	2001		2001
	\|		\|
	Mintel acquires CIG (Corporate Intelligence Group)		Mintel acquires CIG (Corporate Intelligence Group){{Cn\|date=December 2024}}

	Mintel publishes its first European and US ] reports		Mintel publishes its first European and US ] reports{{Cn\|date=December 2024}}
	\|-		\|-
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	2003		2003
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	Mintel Comperemedia begins tracking mail sent to ] ]s and ]s		Mintel Comperemedia begins tracking mail sent to ] ]s and ]s{{Cn\|date=December 2024}}
	\|-		\|-
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	Mintel Menu Insights is launched<ref name="findarticles1">{{cite news\|url=http://findarticles.com/p/articles/mi_m3289/is_1_174/ai_n9484783 \|title=Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick \| Prepared Foods \| Find Articles at BNET \|publisher=Findarticles.com \|accessdate=2010-07-18 \| year=2005}}</ref>		Mintel Menu Insights is launched<ref name="findarticles1">{{cite news\|url=http://findarticles.com/p/articles/mi_m3289/is_1_174/ai_n9484783 \|title=Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick \| Prepared Foods \| Find Articles at BNET \|publisher=Findarticles.com \|accessdate=2010-07-18 \| year=2005}}</ref>

	Mintel receives ] ] Award: Customer Focus and Innovation		Mintel receives ] ] Award: Customer Focus and Innovation{{Cn\|date=December 2024}}

	Mintel Premier is launched, providing ] data in an expanded online ]<ref>{{cite web\|url=http://www.scotinfonet.com/partners.htm \|title=Partners—Scottish Information Network \|publisher=Scotinfonet.com \|date=2008-08-28 \|accessdate=2010-07-18 \|url-status=dead \|archive-url=https://web.archive.org/web/20090912063825/http://www.scotinfonet.com/partners.htm \|archive-date=2009-09-12 }}</ref>		Mintel Premier is launched, providing ] data in an expanded online ]<ref>{{cite web\|url=http://www.scotinfonet.com/partners.htm \|title=Partners—Scottish Information Network \|publisher=Scotinfonet.com \|date=2008-08-28 \|accessdate=2010-07-18 \|url-status=dead \|archive-url=https://web.archive.org/web/20090912063825/http://www.scotinfonet.com/partners.htm \|archive-date=2009-09-12 }}</ref>
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	Mintel partners with ] ]s to track ] offers according to ]{{Citation needed\|date=August 2022}}		Mintel partners with ] ]s to track ] offers according to ]{{Citation needed\|date=August 2022}}

	Mintel acquires ]-based ] ], adding ] ] to its Global New Products Database<ref>{{Cite web \|last=Matthews \|first=Sam \|date=2006-01-27 \|title=Mintel acquires Cosmetic Research to expand beauty offering \|url=https://www.campaignlive.com/article/mintel-acquires-cosmetic-research-expand-beauty-offering/538185~~?utm_source=website&utm_medium=social~~ \|access-date=2022-07-19 \|website=www.campaignlive.com \|language=en}}</ref>		Mintel acquires ]-based ] ], adding ] ] to its Global New Products Database<ref>{{Cite web \|last=Matthews \|first=Sam \|date=2006-01-27 \|title=Mintel acquires Cosmetic Research to expand beauty offering \|url=https://www.campaignlive.com/article/mintel-acquires-cosmetic-research-expand-beauty-offering/538185 \|access-date=2022-07-19 \|website=www.campaignlive.com \|language=en}}</ref>
	\|-		\|-
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	2006		2006
	\|		\|
	Mintel Comperemedia launches ] and begins tracking trends and ] in ]		Mintel Comperemedia launches ] and begins tracking trends and ] in ]{{Cn\|date=December 2024}}
	\|-		\|-
	\|		\|
	2007		2007
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	Mintel launches Mintel Oxygen and Mintel Inspire<ref name="marketresearchworld1">{{cite web\|url=http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1324&Itemid=2 \|title=Mintel launches 'Mintel Inspire' \|publisher=Marketresearchworld.net \|accessdate=2010-07-18}}</ref> pairing ] with ] on major market trends and future developments		Mintel launches Mintel Oxygen and Mintel Inspire<ref name="marketresearchworld1">{{cite web\|url=http://www.marketresearchworld.net/index.php?option=com_content&task=view&id=1324&Itemid=2 \|title=Mintel launches 'Mintel Inspire' \|publisher=Marketresearchworld.net \|accessdate=2010-07-18}}</ref> pairing ] with ] on major market trends and future developments{{Cn\|date=December 2024}}

	Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring ]<ref>{{cite web\|url=http://us.infores.com/page/news/pr/pr_archive?mode=single&pr_id=182 \|title=SymphonyIRI Group > About > Site Map—SymphonyIRI Group \|publisher=Us.infores.com \|accessdate=2010-07-18}}</ref>		Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring ]<ref>{{cite web\|url=http://us.infores.com/page/news/pr/pr_archive?mode=single&pr_id=182 \|title=SymphonyIRI Group > About > Site Map—SymphonyIRI Group \|publisher=Us.infores.com \|accessdate=2010-07-18}}</ref>
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	Mintel Purchase Intelligence introduced in Australia<ref name="mintel1"/>		Mintel Purchase Intelligence introduced in Australia<ref name="mintel1"/>

	Mintel partners with the e-commerce solution Early Data.<ref name="mintel1"/>
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	==Products==		==Products==
	Mintel Comperemedia tracks ] and print advertising in the ] and ], and email ] in the ]. This ]-based tool tracks trends and strategies in industries such as credit cards, ], banking, ], ] and ]s. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.<ref>{{cite web\|url=http://www.mintel.com/press-centre/press-releases/548/mintel-comperemedia-announces-latest-addition-to-digital-channel-online-advertising \|title=Comperemedia announces latest addition to digital channel: Online advertising \|publisher=Mintel \|date=2010-06-08 \|accessdate=2010-07-18}}</ref>		Mintel Comperemedia tracks ] and print advertising in the ] and ], and email ] in the ]. This ]-based tool tracks trends and strategies in industries such as credit cards, ], banking, ], ] and ]s. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.<ref>{{cite web\|url=http://www.mintel.com/press-centre/press-releases/548/mintel-comperemedia-announces-latest-addition-to-digital-channel-online-advertising \|title=Comperemedia announces latest addition to digital channel: Online advertising \|publisher=Mintel \|date=2010-06-08 \|accessdate=2010-07-18}}</ref>

	Mintel Global Market Sizes shares and forecasts data for thousands of consumer goods markets worldwide.

	Mintel Global New Products Database (GNPD) is an online ] of ] ], also known as consumer packaged goods. Over five million records from more than 80 countries provide ] ingredients, ], packaging, ] and pricing information.

	Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.<ref>{{cite web\|url=http://www.symphonyiri.com/ProductsSolutions/AllProducts/AllProductsDetail/tabid/159/productid/94/Default.aspx \|title=GNPD IRIS—Information Resources, Inc. (IRI) \|publisher=Symphonyiri.com \|accessdate=2010-07-18}}</ref>		Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.<ref>{{cite web\|url=http://www.symphonyiri.com/ProductsSolutions/AllProducts/AllProductsDetail/tabid/159/productid/94/Default.aspx \|title=GNPD IRIS—Information Resources, Inc. (IRI) \|publisher=Symphonyiri.com \|accessdate=2010-07-18}}</ref>

	Mintel Menu Insights is a source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

	Mintel Reports publishes online reports containing ] research and analysis; market drivers, size, structure, and ]; and market ] and is a delivery platform focusing on opinions from Mintel ].

	Mintel Trends<ref name="marketresearchworld1"/> tracks emerging ], ] and ] trends, commenting on areas Mintel believes hold potential for sales success.

	Mintel Research Consultancy creates bespoke and ] ] for individual clients, including worldwide product retrieval, ], retail ]s, ], category assessment and custom ].

	Mintel Beauty & Personal Care offers expert-led solutions, helping you create unique product launches to be the brand of tomorrow. {{cn\|date=June 2022}}

	Mintel eCommerce Intelligence is the smartest way to understand Beauty and Personal Care digital commerce.

	Mintel Household & Personal Care delivers verified data about trends, markets and consumers impacting brand decisions for the future.

	Mintel ePerformance tracks and assesses email marketing campaigns and their performance to provide competitive and industry benchmarks.

	Mintel Field Services delivers the on-the-ground intelligence brands need to inform sales strategies and monitor competitors.

	Mintel Food & Drink is market data, trend tracking and consumer analysis on the food and drink industry.

	Mintel Purchase Intelligence supplies benchmarks to unlock the attributes driving purchase decisions.

	==References==		==References==

	{{Reflist}}		{{Reflist}}

	==External links==
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Latest revision as of 02:50, 19 December 2024

UK-based global market research firm

This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (November 2022) (Learn how and when to remove this message)

Not to be confused with Minitel.

Mintel Group Ltd

Company type	Privately held company
Industry	Market Research
Founded	1972; 53 years ago (1972)
Founder	Nicholas Berry
Headquarters	London, United Kingdom
Areas served	Global
Key people	Matthew Nelson (Global CEO) Peter Haigh (Executive Chairman)
Website	www.mintel.com

Mintel Group Ltd is a global, privately owned market research firm based in London, UK. The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, São Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul. Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.

History

Year	Event
1972	Mintel is established in London
1984	The first edition of Mintel’s flagship report, British Lifestyles, is launched
1997	Mintel becomes the first market research supplier to provide access online
1998	Mintel acquires New Product News magazine Chicago office is opened Mintel Global New Products Database (GNPD) is launched in the United States
1999	Mintel acquires American Mailbox Monitor and rebrands the company as Comperemedia Mintel Comperemedia is launched in the United States
2000	Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2008) Mintel opens Australian office in Sydney
2001	Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports
2003	Mintel Comperemedia begins tracking mail sent to United States insurance brokers and stockbrokers
2004	Mintel Menu Insights is launched Mintel receives British American Chamber of Commerce Award: Customer Focus and Innovation Mintel Premier is launched, providing market research data in an expanded online interface
2005	Mintel partners with US credit bureaus to track credit card offers according to credit score Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database
2006	Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing
2007	Mintel launches Mintel Oxygen and Mintel Inspire pairing market research with editorial on major market trends and future developments Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products Mintel opens Chinese office in Shanghai
2008	Mintel Beauty Innovation is launched. Mintel acquires Snapshots. Mintel opens Tokyo office
2009	Mintel Global Market Navigator (GMN) is launched
2010	Mintel Food & Drink is launched
2011	Mintel Beauty & Personal Care is launched. Mintel acquires market intelligence firm Access Asia in October 2011
2012	Mintel opens offices in Mumbai Singapore and Kuala Lumpur, Mintel Household & Personal Care launches and Mintel begins researching French, German, Spanish and Italian consumers
2013	Mintel launches a set of reports looking at the Brazilian consumer
2014	Mintel opens office in Germany and Canada and launches the Ingredients Zone
2015	Mintel extends GNPD coverage to 12 new countries and launched Nutrition Insights
2016	Mintel launches Purchase Intelligence in the US
2018	Mintel launches a set of reports looking at the Indian consumer Mintel Purchase Intelligence introduced in Australia
2019	Mintel includes a set of reports with a focus on the German consumer Mintel partners with the patent analysis system Cipher
2020	Mintel launches the Global Consumer looking at 35 markets. Mintel develops a Lead Qualifier that is used as a lead generator.
2021	Mintel starts publishing reports around the Japanese consumer

Products

Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments. Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes. Added in 2010, Mintel Comperemedia tracks online advertising as part of its digital channel.

Added in 2007, Mintel GNPD IRIS allows users to differentiate successful and unsuccessful product launches.

References

"Free Research Article—Lost That Branded Feeliing?". Voxpops.com. 2007-02-28. Archived from the original on 2011-07-17. Retrieved 2010-07-18.
Lazare, Lewis (2013-02-20). "Think agile: Mintel moves to a new San Francisco homebase". www.bizjournals.com. Retrieved 2022-11-03.
"Hispanic PR Wire - Mintel's Research Reveals That Energy Drinks Appeal to Minorities". Archived from the original on 2007-09-28. Retrieved 2007-06-15.
"British lifestyles | Save now—buy later". BBC News. 1999-01-19. Retrieved 2010-07-18.
Solis, Eimmy (2016-01-02). "Mintel Global New Products Database (GNPD)". Journal of Business & Finance Librarianship. 21 (1): 79–82. doi:10.1080/08963568.2016.1112230. ISSN 0896-3568. S2CID 61439596.
Team, Management Library Research. "LibGuides: How to: Research Consumer Markets: New Products". guides.library.cornell.edu. Retrieved 2022-06-28.
"How Comperemedia became the one source of truth for marketers". Comperemedia. 2019-06-03. Retrieved 2022-05-26.
^ "Company History". Mintel. Retrieved 2010-07-18.
"Innovations in menu analysis: a new database of 550 restaurants allows Mintel's Menu Insights to explore and pinpoint menu trends. While new trends constantly occur, only a few will stick | Prepared Foods | Find Articles at BNET". Findarticles.com. 2005. Retrieved 2010-07-18.
"Partners—Scottish Information Network". Scotinfonet.com. 2008-08-28. Archived from the original on 2009-09-12. Retrieved 2010-07-18.
Matthews, Sam (2006-01-27). "Mintel acquires Cosmetic Research to expand beauty offering". www.campaignlive.com. Retrieved 2022-07-19.
"Mintel launches 'Mintel Inspire'". Marketresearchworld.net. Retrieved 2010-07-18.
"SymphonyIRI Group > About > Site Map—SymphonyIRI Group". Us.infores.com. Retrieved 2010-07-18.
"Mintel Launches Beauty and Personal Care Service". www.mrweb.com. Retrieved 2022-07-19.
"Mintel acquires market intelligence firm Access Asia | News". Research Live. Retrieved 2022-06-15.
"Comperemedia announces latest addition to digital channel: Online advertising". Mintel. 2010-06-08. Retrieved 2010-07-18.
"GNPD IRIS—Information Resources, Inc. (IRI)". Symphonyiri.com. Retrieved 2010-07-18.

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