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			{{Short description\|Turkish retail clothing company}}
	{{Infobox company		{{Infobox company
	\| name = DeFacto Perakende A.Ş		\| name = DeFacto Perakende A.Ş
	\| logo = DeFacto logo.svg		\| logo = DeFacto logo.svg
			\| image =
			\|image_caption =

	\| type =		\| type =
	\| industry = ]		\| industry = Apparel retailing and manufacturing
	\| genre =		\| genre =
	\| predecessor =		\| predecessor =
	\| founded = 2003		\| founded = 2003
	\| founder = ]		\| founder = Zeki Cemal Özen
			\| hq_location = Halkalı Merkez<sup>(])</sup>, ]
	\| defunct =
			\| hq_location_city = ]
	\| fate =
			\| hq_location_country = ]
	\| successor =
			\| num_locations = c. 500<ref name=corp24/>
	\| hq_location =
			\| key_people = İhsan Ateş (CEO)
	\| hq_location_city = ]
			\| products = Clothing
	\| hq_location_country = ]
	\| num_locations =
	\| key_people =
	\| products = ]
	\| services =		\| services =
	\| revenue =		\| revenue = ]1.05 billion (2023)
	\| operating_income =		\| operating_income =
	\| net_income =		\| net_income =
Line 25:		Line 26:
	\| equity =		\| equity =
	\| owner =		\| owner =
	\| num_employees =		\| num_employees = c. 13.000 <ref name=corp24/>
	\| parent =		\| parent =
	\| divisions =		\| divisions =
	\| subsid =		\| subsid =
	\| website = {{URL\|http://~~www~~.defacto.com.tr}}		\| website = {{URL\|http://corporate.defacto.com.tr}}
	\| footnotes = \|\|		\| footnotes = \|\|
	}}		}}
	]
	<nowiki>'''</nowiki>DeFacto<nowiki>'''</nowiki> is a Turkish retail clothing company founded in 2003, the second-largest in Turkey, with annual sales expected to be 11 billion Turkish lira in 2025<ref name=":0">{{Cite web \|last=Ergu \|first=Elif \|date=2016-07-22 \|title=Yabancılar rekabette zorlanıyor \|url=https://www.hurriyet.com.tr/ekonomi/yabancilar-rekabette-zorlaniyor-40164162 \|access-date=2024-05-15 \|website=www.hurriyet.com.tr \|language=tr \|ref=hurriyet}}</ref> (about 340 million USD as of May 2024)

			'''DeFacto''' is a Turkish retail clothing company founded in 2003. It is the second-largest clothing company in Turkey, active in 100 countries and operating with nearly 500 stores globally.<ref name=":0"> https://corporate.defacto.com.tr/docs/DeFacto_ER_2023_EN.pdf </ref>
	====== ==History== ======

			Based in the {{ill\|Halkalı Merkez\|tr}} neighborhood of ], ], the company's official name is '''DeFacto Perakende Ticaret A.Ş.'''<ref>{{cite web \|title=DeFacto Perakende Ticaret AS \|url=https://www.bloomberg.com/profile/company/1256216D:TI?embedded-checkout=true \|website=Bloomberg \|access-date=16 May 2024}}</ref>
	====== DeFacto was founded in 2003 by Zeki Cemal Özen, the owner of Ozan Tekstil. The CEO is İhsan Ateş, who started his career at ]<ref name=":0" /> ======
	The company introduced four distinct brands – Captain Hook, DeFacto, Chale, and Sweater – to customers through 350 retail outlets in Merter. Ozon Clothing leveraged its expertise in production, while outsourcing marketing, retail, sales, and design. Other brands were phased out to concentrate solely on the DeFacto brand of men's, women's, and children's wear, for the first two years without its own retail stores.<ref name=":1">{{Cite web \|title=Profesyonellerin şirketi nasıl büyüdü? - Capital \|url=https://www.capital.com.tr/yazarlar/seyma-oncel-bayiksel/profesyonellerin-sirketi-nasil-buyudu \|access-date=2024-05-15 \|website=Capital Online \|language=tr}}</ref>

			==History==
	In 2003, the company's market data showed that only 6% of customers were willing to spend for than 50 Turkish lira for shirts. DeFacto saw this as an opportunity and using Ozon Giyim's production capabilities, the brand launched both its products and retail store formats. It defines its market niche as "Mediterranean comfort".<ref name=":1" />
			] mall, ], ]]]
			]
			]
			]

			]
	From 2010-2015, DeFacto has an average annual growth rate of 49 percent. The company defines its values to include sustainable growth, innovation, and growth. It opened a design office in Barcelona. By 2015 e-commerce contributed 4% of sales, committing DeFacto to an omnichannel approach. The company opened its first store outside Türkiye in Kazakhstan in 2013.<ref name=":1" />
			DeFacto was founded in 2003 by Zeki Cemal Özen, the owner of Ozan Tekstil. Their present CEO is İhsan Ateş,<ref>{{cite news \|date=14 October 2022 \|title=2 millions de nos unités sont fabriquées sous le label Made in Morocco \|url=https://corporate.defacto.com.tr/docs/our-ceos-interview-in-morocco.pdf \|access-date=16 May 2024 \|work=ECO: Les Inspirations \|language=fr}}</ref> who started his career at ].<ref name=":0" />
			The company introduced four distinct brands – Captain Hook, DeFacto, Chale, and Sweater – served to customers through 350 retail outlets in Merter. Ozon Clothing leveraged its expertise in production, while outsourcing marketing, retail, sales, and design. Other brands were phased out to concentrate solely on the DeFacto brand of men's, women's, and children's wear, for the first two years without its own retail stores.<ref name=":1">{{Cite web \|title=Profesyonellerin şirketi nasıl büyüdü? - Capital \|url=https://www.capital.com.tr/yazarlar/seyma-oncel-bayiksel/profesyonellerin-sirketi-nasil-buyudu \|access-date=2024-05-15 \|website=Capital Online \|language=tr}}</ref>

			In 2003, the company's market data showed that only 6% of customers were willing to spend more than 50 Turkish lira on shirts. DeFacto saw this as an opportunity and, using Ozon Giyim's production capabilities, the brand launched both its products and retail store formats. It defines its market niche as "Mediterranean comfort".<ref name=":1" />
	In 2018, 30% of the company shares were offered to the public.

			The company opened its first store outside of Turkey, in Kazakhstan, in 2013.<ref name=":1" />
	== Geographic Presence ==
	As of the end of 2017 DeFacto has 324 stores in Türkiye and 123 stores in other countries:<ref>{{Cite web \|title=Defacto halka arza hazırlanıyor \|url=https://www.cnnturk.com/saglik/defacto-halka-arza-hazirlaniyor \|access-date=2024-05-15 \|website=CNN TÜRK \|language=tr}}</ref>

			From 2010 to 2015, DeFacto had an average annual growth rate of 49%. In 2014, annual sales reached 1.18 billion ] (TRY) (about US$540 million) and 146 million TRY in operating profit (about US$71 million). Employee numbers reached 5,932. At the time, it had 20 stores in 4 countries outside Turkey: 12 in Kazakhstan, 5 in Iraq, 2 in Egypt and 1 in Belarus.<ref>{{cite web \|title=US Dollar to Turkish Lira Spot Exchange Rates for 2015 \|url=https://www.exchangerates.org.uk/USD-TRY-spot-exchange-rates-history-2015.html \|website=exchangerates.org.uk \|access-date=16 May 2024}}</ref> It aimed to close 2015 with sales of 1.631 billion TRY (about US$600 million).<ref>{{cite web \|title=Turkish Lira to US Dollar Spot Exchange Rates for 2014 \|url=https://www.exchangerates.org.uk/TRY-USD-spot-exchange-rates-history-2014.html \|website=exchangerates.org.uk \|access-date=16 May 2024}}</ref><ref name="sust20145">{{cite web \|title=Sustainability Report 2014–2015 \|url=http://dfcdn.defacto.com.tr/kurumsal/defacto_sr.pdf \|website=DeFacto corporate site \|access-date=16 May 2024}}</ref>
	<nowiki>*</nowiki>Central Asia: Kazakhstan, Kyrgyzstan, (as of 2024 also Uzbekistan)

			In 2015, DeFacto opened its first store in ], in ] and the following year had opened 5 stores in that country.<ref name=ntv16/> It also opened a design office in Barcelona.
	<nowiki>*</nowiki>Middle East Iraq (Federal and Kurdistan), Jordan, Lebanon, Palestine, Saudi Arabia (as of 2024 also Oman)

			As of September 2015, DeFacto had 277 stores in about 63 cities in Turkey and 50 abroad, with the company's Sustainability Report indicating presence in at least nine countries.<ref name="sust20145"/>
	<nowiki>*</nowiki>North Africa: Algeria, Egypt, Morocco, (Tunisia operating in 2017 but no longer operating in 2024)

			In 2016, DeFacto acquired 24 ]-branded stores of the company C&A Moda Ticaret AŞ.<ref name=pitchbook>{{cite web \|title=DeFacto \|url=https://pitchbook.com/profiles/company/111347-92#investors \|website=Pitchbook \|access-date=16 May 2024}}</ref><ref>{{cite news \|title=CA'nın Defacto tarafından devralınmasına izin çıktı \|url=https://www.ntv.com.tr/ekonomi/canin-defacto-tarafindan-devralinmasina-izin-cikti,hSdRXtYzUk-rjUK1gjTnxA \|access-date=16 May 2024 \|date=26 September 2016\| work=NTV \|agency=Anadolu\| language=tr}}</ref> As of that year, the stores with the highest sales were the ones in ], Federal ].<ref name=ntv16/>
	Europe: Albania, Azerbaijan, Belarus, Bosnia and Herzegovina, Cyprus (Turkish Republic of Northern Cyprus), Georgia, Kosovo, Russia, Serbia (as of 2024 also Germany)

			In 2018, 30% of the company shares were offered to the public.<ref>{{cite news \|title=Turkish clothing retailer DeFacto to list up to 29.81 percent -draft prospectus \|url=https://www.reuters.com/article/idUSL8N1R25RA/ \|access-date=16 May 2024 \|work=Reuters \|date=20 March 2018}}</ref> The same year, DeFacto opened stores in ] and ], bringing the total number of countries to 24 including Turkey, and 125 stores outside Turkey.<ref name= dunya>{{cite news \|title=DeFacto iki ülkede ilk mağazasını açtı: DeFacto, Pakistan ve Malezya'da açılan yeni mağazaları ile Uzak Doğu ve Orta Asya'daki büyümesini sürdürüyor\|trans-title=DeFacto opened its first store in two countries: DeFacto continues its growth in the Far East and Central Asia with its new stores opened in Pakistan and Malaysia. \|url=https://www.dunya.com/sirketler/defacto-iki-ulkede-ilk-magazasini-acti-haberi-409555 \|access-date=16 May 2024 \|work=Dünya \|date=30 March 2018 \|language=tr}}</ref>
	<nowiki>*</nowiki>South Asia: Pakistan (as of 2024 also Afghanistan)

			In 2023, the ] (EBRD) invested US$59 million into DeFacto.<ref>{{cite web \|title=Defacto (f. Project De Jure III) \|url=https://www.ebrd.com/work-with-us/projects/psd/53938.html \|website=EBRD \|access-date=16 May 2024}}</ref><ref>{{cite news \|title=EBRD Acquires Equity Stake in Turkish Retail Giant DeFacto \|url=https://www.invest.gov.tr/en/news/news-from-turkey/pages/ebrd-acquires-equity-stake-turkish-retail-giant-defacto.aspx \|access-date=16 May 2024 \|work=Office for Investment, Presidency, Turkiye \|date=2 January 2023}}</ref> ] is another investor.<ref name=pitchbook/><ref>{{cite news \|title=DeFacto: "Our global success..." \|url=https://www.across-magazine.com/defacto-our-global-success-is-based-on-our-ability-to-offer-local-values/ \|access-date=16 May 2024 \|work=Across magazine \|date=7 November 2023}}</ref>
	<nowiki>*</nowiki>Subsaharan Africa: none in 2017 but by 2024 DPR Congo, Mauritius, Somalia, Tanzania<ref />

			== Geographic presence ==
	As of 2024 DeFacto has about 500 stores (having added , DPR Congo, Germany, Mauritius, Moldova, Oman, Somalia, Tanzania, Uzbekistan)<ref>{{Cite web \|title=Corporate - DeFacto \|url=https://corporate.defacto.com.tr/global-operations.html \|access-date=2024-05-15 \|website=corporate.defacto.com.tr}}</ref> and 13,000 employees.<ref name=":2">{{Cite web \|title=Corporate - DeFacto \|url=https://corporate.defacto.com.tr/about-us.html \|access-date=2024-05-15 \|website=corporate.defacto.com.tr}}</ref>
			]
			{\|class="wikitable floatright"
			\|-
			! rowspan=2 style="vertical-align:top;" \| Year
			! colspan=3 style="vertical-align:top;" \| Stores in
			! rowspan=2 style="vertical-align:top;" \| Coun-<br/>tries<br/>with<br/>stores<br/><ref>including Turkey</ref>
			! rowspan=2 style="vertical-align:top;" \|
			\|-
			! style="vertical-align:top;" \| Tur-<br/>key
			! style="vertical-align:top;" \| Other
			! style="vertical-align:top;" \| Total
			\|-
			\| style="vertical-align:top;" \| 2013 \|\| \|\| \|\| \|\| style="vertical-align:top;text-align:center;" \| 2 \|\| style="vertical-align:top;" \| <ref name=":1" />
			\|-
			\| style="vertical-align:top;" \| 2015 \|\| style="vertical-align:top;text-align:center;" \| 277 \|\| style="vertical-align:top;text-align:center;" \| 51 \|\| style="vertical-align:top;text-align:center;" \| 327 \|\| style="vertical-align:top;text-align:center;" \| ≥ 9 \|\| style="vertical-align:top;" \| <ref name="sust20145"/>
			\|-
			\| style="vertical-align:top;" \| 2016 \|\| style="vertical-align:top;" \| \|\| style="vertical-align:top;" \| \|\| style="vertical-align:top;text-align:center;" \| 419 \|\| style="vertical-align:top;text-align:center;" \| 17 \|\| style="vertical-align:top;" \| <ref name=ntv16>{{cite news \|title="17 ülkede mağazamız var, sadece Türkiye'de dövizle kira ödüyoruz! \|trans-title=We have stores in 17 countries, we only pay rent in foreign currency in Turkey!" \|url=https://www.ntv.com.tr/ekonomi/kiramiz-sadece-turkiyede-dovizle,7t3zKMI3TEmjw8yLDTD1eA \|access-date=16 May 2024 \|work=NTV \|language=tr}}</ref>
			\|-
			\| style="vertical-align:top;" \| 2018 \|\| \|\| style="vertical-align:top;text-align:center;" \| 125 \|\| \|\| style="vertical-align:top;text-align:center;" \| 24 \|\| style="vertical-align:top;" \| <ref name=dunya/>
			\|-
			\| style="vertical-align:top;" \| 2024 \|\| \|\| \|\| style="vertical-align:top;text-align:center;" \| ±500 \|\| style="vertical-align:top;text-align:center;" \| ±31 \|\| style="vertical-align:top;" \| <ref name=corp24>{{cite web \|title=Corporate - DeFacto \|url=https://corporate.defacto.com.tr \|website=DeFacto corporate site \|access-date=16 May 2024}}</ref>
			\|}

			As of 2024, DeFacto stores operate in Turkey and 33 other countries (launch year in each country in parentheses/brackets if known):<ref name=operations/>
			*Central Asia (5): Kazakhstan (2013), Kyrgyzstan,<ref>{{cite web \|title=DeFacto \|url=https://asiamall.kg/defacto/ \|website=Asiamall, Bishkek, Kyrgyzstan \|access-date=17 May 2024 \|language=ru}}</ref> Tajikistan,<ref>{{cite web \|title=DeFacto Tajikistan \|url=https://www.instagram.com/reel/C6nvq6xssNT/ \|website=Instagram \|access-date=17 May 2024}}</ref> Turkmenistan,<ref>{{cite web \|title=DeFacto Turkmenistan \|url=https://www.instagram.com/defacto.turkmenistan/ \|website=Instagram \|access-date=17 May 2024}}</ref> Uzbekistan (2021)<ref>{{cite web \|title=DeFacto Uzbekistan \|url=https://www.instagram.com/defacto_uzbekistan/ \|website=Instagram \|access-date=17 May 2024}}</ref>
			*Middle East (6): Iraq (Federal<ref>{{cite web \|title=DeFacto Al-Mansour (Federal Iraq) \|url=https://www.instagram.com/defactomansour/ \|website=Instagram \|access-date=17 May 2024}}</ref> and Kurdish autonomous region<ref>{{cite news \|title=Irak Erbil Gulan Mall mağazamız kapılarını açtı! \|trans-title=One of our stores opens in Erbil, Iraq's Gulan Mall \|date=5 August 2023\| url=https://www.instagram.com/dfkariyer/p/Cvj3OCiNgT1/?img_index=1 \|access-date=17 May 2024 \|work=Instagram site of DeFacto careers \|publisher=Instagram}}</ref>), Jordan,<ref>{{cite web \|title=DeFacto Jodran \|url=https://www.instagram.com/defacto.jordan1/ \|website=Instagram \|access-date=17 May 2024}}</ref> Lebanon,<ref>{{cite web \|title=DeFacto Lebanon \|url=https://www.instagram.com/defacto.lb/ \|website=Instagram \|access-date=17 May 2024}}</ref> Oman,<ref>{{cite web \|title=Stores and Assets \|url=http://www.mazayagrand.com/StoreAndAssets.aspx \|website=Muscat Grand Mall \|access-date=17 May 2024}}</ref> Palestine,<ref>{{cite web \|title=DeFacto Palestine \|url=https://www.instagram.com/defacto.palestine/ \|website=Instagram \|access-date=17 May 2024}}</ref> Qatar,<ref>{{cite web \|title=DeFacto Doha Qatar \|url=https://www.google.com/maps/place/Defacto/@26.3818379,49.726594,8z/data=!4m10!1m2!2m1!1sdefacto!3m6!1s0x3e45dda3f8496cbd:0x840b315cd6634251!8m2!3d25.3361318!4d51.4609973!15sCgdkZWZhY3RvIgOIAQFaCSIHZGVmYWN0b5IBDmNsb3RoaW5nX3N0b3Jl4AEA!16s%2Fg%2F11shy6y9rv?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref> Bahrain <ref>{{Cite web \|last=Release \|first=Press \|title=Turkish fashion brand DeFacto to open first Bahrain branch at Seef Mall – Seef District \|url=https://www.zawya.com/en/press-release/companies-news/turkish-fashion-brand-defacto-to-open-first-bahrain-branch-at-seef-mall-seef-district-h8x2rfgm \|access-date=2024-12-03 \|website=www.zawya.com \|language=en}}</ref>
			*North Africa (4): Algeria,<ref>{{cite web \|title=DeFacto Algeria \|url=https://www.instagram.com/defactoalgerie/ \|website=Instagram \|access-date=17 May 2024}}</ref> Egypt,<ref>{{cite web \|title=DeFacto Egypt \|url=https://www.instagram.com/defacto.egypt/ \|website=Instagram \|access-date=17 May 2024}}</ref> Libya,<ref>{{cite web \|title=DeFacto Libya \|url=https://www.instagram.com/defacto.ly/ \|website=Instagram \|access-date=17 May 2024}}</ref> Morocco (2015)<ref name=ntv16/>
			*Europe (12): Albania, Azerbaijan,<ref>{{cite web \|title=DeFacto Azerbaijan \|url=https://www.instagram.com/defactoazerbaijan/?hl=en \|website=Instagram \|access-date=17 May 2024}}</ref> Belarus, Bosnia and Herzegovina, Cyprus (Turkish Republic of Northern Cyprus),<ref>{{cite web \|title=DeFacto Cyprus \|url=https://www.instagram.com/defacto.cyprus/ \|website=Instagram \|access-date=17 May 2024}}</ref> Georgia, Germany, Kosovo,<ref>{{cite web \|title=DeFacto Kosovo \|url=https://www.instagram.com/defacto_kosova/ \|website=Instagram \|access-date=17 May 2024}}</ref> Moldova,<ref>{{cite web \|title=DeFacto \|url=https://shoppingmalldova.md/en/shops/defacto/ \|website=Shopping MalDOVA \|access-date=17 May 2024 \|date=5 September 2022}}</ref> Russia, Serbia, Ukraine (2021)<ref name="ua-uz">{{cite news \|last1=Kara \|first1=Bestenigar \|title=DeFacto launches stores in Ukraine and Uzbekistan \|url=https://www.trmonitor.net/defacto-launches-stores-in-ukraine-and-uzbekistan/ \|access-date=17 May 2024 \|work=TR MONITOR \|date=16 August 2021}}</ref>
			*South Asia (2): Afghanistan,<ref>{{cite web \|title=DeFacto Afghanistan \|url=https://www.instagram.com/defacto.afghanistan.official/ \|website=Instagram \|access-date=17 May 2024}}</ref> Pakistan
			*sub-Saharan Africa (4): DPR Congo,<ref>{{cite web \|title=DeFacto Kinshasa \|url=https://www.instagram.com/defacto.kinshasa/ \|website=Instagram \|access-date=17 May 2024}}</ref> Mauritius,<ref>{{cite web \|title=DeFacto Mauritius \|url=https://www.instagram.com/defactomauritius/ \|website=Instagram \|access-date=17 May 2024}}</ref> Somalia,<ref>{{cite web \|title=DeFacto Somalia \|url=https://www.facebook.com/defactosomalia/?locale=sl_SI \|website=Facebook \|access-date=17 May 2024}}</ref> Tanzania<ref>{{cite web \|title=DeFacto Tanzania \|url=https://www.instagram.com/defacto_tanzania/ \|website=Instagram \|access-date=17 May 2024}}</ref>

			As of the end of 2017, DeFacto had 324 stores in Turkey and 123 stores in 21 other countries,<ref name=cnn2017>{{Cite web \|title=Defacto halka arza hazırlanıyor \|url=https://www.cnnturk.com/saglik/defacto-halka-arza-hazirlaniyor \|date= 21 March 2018 \| access-date=2024-05-15 \|website=CNN Türk \|language=tr}}</ref> including Malaysia<ref>{{cite web \|title=DeFacto Paradigm Mall Johor Baru (permanently closed) \|url=https://www.google.com/maps/place/DeFacto/@2.121936,101.2887955,8z/data=!4m10!1m2!2m1!1sdefacto+malaysia!3m6!1s0x31da734976dbf65b:0x286e26fca7e986e9!8m2!3d1.5157249!4d103.6856054!15sChBkZWZhY3RvIG1hbGF5c2lhIgOIAQGSAQ5jbG90aGluZ19zdG9yZeABAA!16s%2Fg%2F11g0lc4_sn?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref><ref>{{cite web \|title=DeFacto IOI Mall (permanently closed) \|url=https://www.google.com/maps/place/Defacto/@3.0932077,99.3002701,8z/data=!4m10!1m2!2m1!1sdefacto+malaysia!3m6!1s0x31cdb35100d5b1cf:0xf0ae0269c3097e82!8m2!3d3.044366!4d101.6182395!15sChBkZWZhY3RvIG1hbGF5c2lhIgOIAQGSAQ5jbG90aGluZ19zdG9yZeABAA!16s%2Fg%2F11ngwrdn_t?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref><ref>{{cite web \|title=DeFacto at Tropicana Gardens (permanently closed) \|url=https://www.google.com/maps/place/DeFacto+@+Tropicana+Gardens+Mall/@3.0932077,99.3002701,8z/data=!4m10!1m2!2m1!1sdefacto+malaysia!3m6!1s0x31cc4f9f6ce3e9f7:0xa0f6fde914a42e07!8m2!3d3.1490625!4d101.5952858!15sChBkZWZhY3RvIG1hbGF5c2lhIgOIAQGSAQ5jbG90aGluZ19zdG9yZeABAA!16s%2Fg%2F11rb4648jj?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref><ref>{{cite web \|title=DeFacto Ecocheras Mall (permanently closed) \|url=https://www.google.com/maps/place/DeFacto/@3.0932077,99.3002701,8z/data=!4m10!1m2!2m1!1sdefacto+malaysia!3m6!1s0x31cc351ba9532e3d:0xff357d19b1ba7c8b!8m2!3d3.0932073!4d101.7391129!15sChBkZWZhY3RvIG1hbGF5c2lhIgOIAQGSAQ5jbG90aGluZ19zdG9yZeABAA!16s%2Fg%2F11h1134jxs?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref> Saudi Arabia<ref>{{cite web \|title=DeFacto Jeddah, Sahara Mall (permanently closed) \|url=https://www.google.com/maps/place/ديفاكتو%E2%80%AD/@21.5864938,38.9537859,11z/data=!4m10!1m2!2m1!1sdefacto!3m6!1s0x15c3dac1ebdf686d:0x6d77bef98eb02d03!8m2!3d21.5729169!4d39.1294226!15sCgdkZWZhY3RvIgOIAQGSAQ5jbG90aGluZ19zdG9yZeABAA!16s%2Fg%2F11g6s9_2nq?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref><ref>{{cite web \|title=DeFacto Jeddah, Red Sea Mall (permanently closed) \|url=https://www.google.com/maps/place/De+Facto/@21.5864938,38.9537859,11z/data=!4m10!1m2!2m1!1sdefacto!3m6!1s0x15c3dbcd7c6f576f:0x6fea7278239ac592!8m2!3d21.6285947!4d39.1105788!15sCgdkZWZhY3RvIgOIAQGSAQ5jbG90aGluZ19zdG9yZeABAA!16s%2Fg%2F11c1p77j6t?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref><ref>{{cite web \|title=DeFacto, Riyadh \|url=https://www.google.com/maps/place/DeFacto/@24.7429278,46.6573861,14z/data=!4m10!1m2!2m1!1sdefacto!3m6!1s0x3e2f02a51ba290b3:0x9b4dad96d13b91a3!8m2!3d24.7390338!4d46.6822268!15sCgdkZWZhY3RvIgOIAQGSAQ5jbG90aGluZ19zdG9yZeABAA!16s%2Fg%2F11c54bb08j?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref> and Tunisia<ref>{{cite web \|title=DeFacto, Sousse (permanently closed) \|url=https://www.google.com/maps/place/DeFacto/@36.8598452,-9.3026733,5z/data=!4m10!1m2!2m1!1sdefacto+near+tunis!3m6!1s0x12fd8a5ff064ab7d:0xe59806071354531f!8m2!3d35.8379856!4d10.5963765!15sChJkZWZhY3RvIG5lYXIgdHVuaXMiA4gBAZIBDmNsb3RoaW5nX3N0b3Jl4AEA!16s%2Fg%2F11g8n85651?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref><ref>{{cite web \|title=DeFacto, Tunis (permanently closed) \|url=https://www.google.com/maps/place/DeFacto/@36.8598452,-9.3026733,5z/data=!4m10!1m2!2m1!1sdefacto+near+tunis!3m6!1s0x12e2cb2c7aee96f9:0x3e279b587d243f80!8m2!3d36.860563!4d10.2092743!15sChJkZWZhY3RvIG5lYXIgdHVuaXMiA4gBAZIBDmNsb3RoaW5nX3N0b3Jl4AEA!16s%2Fg%2F11g6mqvs5k?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref> which as of 2024 are no longer operating. A store in ] at ] ({{langx\|bg\|Сердика Център}}) has since also opened and closed.<ref>{{cite web \|title=DeFacto, Serdika Tsentr, Sofia, Bulgaria \|url=https://www.google.com/maps/place/DeFacto/@42.6953731,23.3239466,12z/data=!4m10!1m2!2m1!1sdefacto!3m6!1s0x40aa854c99ba1e21:0x29ed6b7406c7e470!8m2!3d42.6916105!4d23.3538692!15sCgdkZWZhY3RvIgOIAQGSAQ5jbG90aGluZ19zdG9yZeABAA!16s%2Fg%2F11jp7nmf67?entry=ttu \|website=Google Maps \|access-date=17 May 2024}}</ref><ref>{{cite web \|title=Магазини\|trans-title=Stores \|url=https://serdikacenter.bg/shops \|website=Serdika Center \|access-date=17 May 2024}}</ref>

			As of 2024, DeFacto has around 500 stores<ref name=operations>{{Cite web \|title=Corporate - DeFacto \|url=https://corporate.defacto.com.tr/global-operations.html \|access-date=2024-05-15 \|website=DeFacto Corporate website}}</ref> and 13,000 employees.<ref name=":2">{{Cite web \|title=Corporate - DeFacto \|url=https://corporate.defacto.com.tr/about-us.html \|access-date=2024-05-15 \|website=DeFacto Corporate website}}</ref>

	== Brands ==		== Brands ==
			(Sub-)brands include:<ref name=":2" />
	Brands include DeFacto BABY, DeFacto KIDS, DeFacto FIT, DeFacto COOOL, DeFacto LIFE, DeFacto MODEST, DeFacto PLUS, DeFacto STUDIO, and DeFacto LIFE.<ref name=":2" />
			*DeFacto Baby
			*DeFacto Kids
			*DeFacto Fit - activewear and fitness apparel
			*DeFacto Coool - young, trendy, casual, affordable
			*DeFacto Life - lifestyle-oriented, broader demographic: comfort, everyday wear
			*DeFacto Modest - provides more coverage of the body, thus aligning with certain cultural or religious dress codes while still aiming to be stylish and modern
			*DeFacto Plus - offers larger sizes
			*DeFacto Studio - more refined and sophisticated, high-quality, elegant, contemporary, for both professional and social settings

	== References ==		== References ==
			{{reflist}}

			{{Shopping centres in Turkey}}

	]
	]		]
	]
	]		]
			]

Latest revision as of 06:51, 30 December 2024

Turkish retail clothing company

DeFacto Perakende A.Ş

Industry	Apparel retailing and manufacturing
Founded	2003
Founder	Zeki Cemal Özen
Headquarters	Halkalı Merkez, Küçükçekmece, Istanbul, Turkey
Number of locations	c. 500
Key people	İhsan Ateş (CEO)
Products	Clothing
Revenue	US$1.05 billion (2023)
Number of employees	c. 13.000
Website	corporate.defacto.com.tr

DeFacto is a Turkish retail clothing company founded in 2003. It is the second-largest clothing company in Turkey, active in 100 countries and operating with nearly 500 stores globally.

Based in the Halkalı Merkez [tr] neighborhood of Küçükçekmece, Istanbul, the company's official name is DeFacto Perakende Ticaret A.Ş.

History

Old logo of DeFacto

DeFacto was founded in 2003 by Zeki Cemal Özen, the owner of Ozan Tekstil. Their present CEO is İhsan Ateş, who started his career at LC Waikiki. The company introduced four distinct brands – Captain Hook, DeFacto, Chale, and Sweater – served to customers through 350 retail outlets in Merter. Ozon Clothing leveraged its expertise in production, while outsourcing marketing, retail, sales, and design. Other brands were phased out to concentrate solely on the DeFacto brand of men's, women's, and children's wear, for the first two years without its own retail stores.

In 2003, the company's market data showed that only 6% of customers were willing to spend more than 50 Turkish lira on shirts. DeFacto saw this as an opportunity and, using Ozon Giyim's production capabilities, the brand launched both its products and retail store formats. It defines its market niche as "Mediterranean comfort".

The company opened its first store outside of Turkey, in Kazakhstan, in 2013.

From 2010 to 2015, DeFacto had an average annual growth rate of 49%. In 2014, annual sales reached 1.18 billion Turkish lira (TRY) (about US$540 million) and 146 million TRY in operating profit (about US$71 million). Employee numbers reached 5,932. At the time, it had 20 stores in 4 countries outside Turkey: 12 in Kazakhstan, 5 in Iraq, 2 in Egypt and 1 in Belarus. It aimed to close 2015 with sales of 1.631 billion TRY (about US$600 million).

In 2015, DeFacto opened its first store in Morocco, in Marrakesh and the following year had opened 5 stores in that country. It also opened a design office in Barcelona.

As of September 2015, DeFacto had 277 stores in about 63 cities in Turkey and 50 abroad, with the company's Sustainability Report indicating presence in at least nine countries.

In 2016, DeFacto acquired 24 C&A-branded stores of the company C&A Moda Ticaret AŞ. As of that year, the stores with the highest sales were the ones in Baghdad, Federal Iraq.

In 2018, 30% of the company shares were offered to the public. The same year, DeFacto opened stores in Pakistan and Malaysia, bringing the total number of countries to 24 including Turkey, and 125 stores outside Turkey.

In 2023, the European Bank for Reconstruction and Development (EBRD) invested US$59 million into DeFacto. Franklin Templeton is another investor.

Geographic presence

Year	Stores in			Coun- tries with stores
Year	Tur- key	Other	Total	Coun- tries with stores
2013				2
2015	277	51	327	≥ 9
2016			419	17
2018		125		24
2024			±500	±31

As of 2024, DeFacto stores operate in Turkey and 33 other countries (launch year in each country in parentheses/brackets if known):

Central Asia (5): Kazakhstan (2013), Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan (2021)
Middle East (6): Iraq (Federal and Kurdish autonomous region), Jordan, Lebanon, Oman, Palestine, Qatar, Bahrain
North Africa (4): Algeria, Egypt, Libya, Morocco (2015)
Europe (12): Albania, Azerbaijan, Belarus, Bosnia and Herzegovina, Cyprus (Turkish Republic of Northern Cyprus), Georgia, Germany, Kosovo, Moldova, Russia, Serbia, Ukraine (2021)
South Asia (2): Afghanistan, Pakistan
sub-Saharan Africa (4): DPR Congo, Mauritius, Somalia, Tanzania

As of the end of 2017, DeFacto had 324 stores in Turkey and 123 stores in 21 other countries, including Malaysia Saudi Arabia and Tunisia which as of 2024 are no longer operating. A store in Bulgaria at Serdika Center Sofia (Bulgarian: Сердика Център) has since also opened and closed.

As of 2024, DeFacto has around 500 stores and 13,000 employees.

Brands

(Sub-)brands include:

DeFacto Baby
DeFacto Kids
DeFacto Fit - activewear and fitness apparel
DeFacto Coool - young, trendy, casual, affordable
DeFacto Life - lifestyle-oriented, broader demographic: comfort, everyday wear
DeFacto Modest - provides more coverage of the body, thus aligning with certain cultural or religious dress codes while still aiming to be stylish and modern
DeFacto Plus - offers larger sizes
DeFacto Studio - more refined and sophisticated, high-quality, elegant, contemporary, for both professional and social settings

References

^ "Corporate - DeFacto". DeFacto corporate site. Retrieved 16 May 2024.
^ https://corporate.defacto.com.tr/docs/DeFacto_ER_2023_EN.pdf
"DeFacto Perakende Ticaret AS". Bloomberg. Retrieved 16 May 2024.
"2 millions de nos unités sont fabriquées sous le label Made in Morocco" (PDF). ECO: Les Inspirations (in French). 14 October 2022. Retrieved 16 May 2024.
^ "Profesyonellerin şirketi nasıl büyüdü? - Capital". Capital Online (in Turkish). Retrieved 2024-05-15.
"US Dollar to Turkish Lira Spot Exchange Rates for 2015". exchangerates.org.uk. Retrieved 16 May 2024.
"Turkish Lira to US Dollar Spot Exchange Rates for 2014". exchangerates.org.uk. Retrieved 16 May 2024.
^ "Sustainability Report 2014–2015" (PDF). DeFacto corporate site. Retrieved 16 May 2024.
^ ""17 ülkede mağazamız var, sadece Türkiye'de dövizle kira ödüyoruz!" [We have stores in 17 countries, we only pay rent in foreign currency in Turkey!"]. NTV (in Turkish). Retrieved 16 May 2024.
^ "DeFacto". Pitchbook. Retrieved 16 May 2024.
"CA'nın Defacto tarafından devralınmasına izin çıktı". NTV (in Turkish). Anadolu. 26 September 2016. Retrieved 16 May 2024.
"Turkish clothing retailer DeFacto to list up to 29.81 percent -draft prospectus". Reuters. 20 March 2018. Retrieved 16 May 2024.
^ "DeFacto iki ülkede ilk mağazasını açtı: DeFacto, Pakistan ve Malezya'da açılan yeni mağazaları ile Uzak Doğu ve Orta Asya'daki büyümesini sürdürüyor" [DeFacto opened its first store in two countries: DeFacto continues its growth in the Far East and Central Asia with its new stores opened in Pakistan and Malaysia.]. Dünya (in Turkish). 30 March 2018. Retrieved 16 May 2024.
"Defacto (f. Project De Jure III)". EBRD. Retrieved 16 May 2024.
"EBRD Acquires Equity Stake in Turkish Retail Giant DeFacto". Office for Investment, Presidency, Turkiye. 2 January 2023. Retrieved 16 May 2024.
"DeFacto: "Our global success..."". Across magazine. 7 November 2023. Retrieved 16 May 2024.
including Turkey
^ "Corporate - DeFacto". DeFacto Corporate website. Retrieved 2024-05-15.
"DeFacto". Asiamall, Bishkek, Kyrgyzstan (in Russian). Retrieved 17 May 2024.
"DeFacto Tajikistan". Instagram. Retrieved 17 May 2024.
"DeFacto Turkmenistan". Instagram. Retrieved 17 May 2024.
"DeFacto Uzbekistan". Instagram. Retrieved 17 May 2024.
"DeFacto Al-Mansour (Federal Iraq)". Instagram. Retrieved 17 May 2024.
"Irak Erbil Gulan Mall mağazamız kapılarını açtı!" [One of our stores opens in Erbil, Iraq's Gulan Mall]. Instagram site of DeFacto careers. Instagram. 5 August 2023. Retrieved 17 May 2024.
"DeFacto Jodran". Instagram. Retrieved 17 May 2024.
"DeFacto Lebanon". Instagram. Retrieved 17 May 2024.
"Stores and Assets". Muscat Grand Mall. Retrieved 17 May 2024.
"DeFacto Palestine". Instagram. Retrieved 17 May 2024.
"DeFacto Doha Qatar". Google Maps. Retrieved 17 May 2024.
Release, Press. "Turkish fashion brand DeFacto to open first Bahrain branch at Seef Mall – Seef District". www.zawya.com. Retrieved 2024-12-03.
"DeFacto Algeria". Instagram. Retrieved 17 May 2024.
"DeFacto Egypt". Instagram. Retrieved 17 May 2024.
"DeFacto Libya". Instagram. Retrieved 17 May 2024.
"DeFacto Azerbaijan". Instagram. Retrieved 17 May 2024.
"DeFacto Cyprus". Instagram. Retrieved 17 May 2024.
"DeFacto Kosovo". Instagram. Retrieved 17 May 2024.
"DeFacto". Shopping MalDOVA. 5 September 2022. Retrieved 17 May 2024.
Kara, Bestenigar (16 August 2021). "DeFacto launches stores in Ukraine and Uzbekistan". TR MONITOR. Retrieved 17 May 2024.
"DeFacto Afghanistan". Instagram. Retrieved 17 May 2024.
"DeFacto Kinshasa". Instagram. Retrieved 17 May 2024.
"DeFacto Mauritius". Instagram. Retrieved 17 May 2024.
"DeFacto Somalia". Facebook. Retrieved 17 May 2024.
"DeFacto Tanzania". Instagram. Retrieved 17 May 2024.
"Defacto halka arza hazırlanıyor". CNN Türk (in Turkish). 21 March 2018. Retrieved 2024-05-15.
"DeFacto Paradigm Mall Johor Baru (permanently closed)". Google Maps. Retrieved 17 May 2024.
"DeFacto IOI Mall (permanently closed)". Google Maps. Retrieved 17 May 2024.
"DeFacto at Tropicana Gardens (permanently closed)". Google Maps. Retrieved 17 May 2024.
"DeFacto Ecocheras Mall (permanently closed)". Google Maps. Retrieved 17 May 2024.
"DeFacto Jeddah, Sahara Mall (permanently closed)". Google Maps. Retrieved 17 May 2024.
"DeFacto Jeddah, Red Sea Mall (permanently closed)". Google Maps. Retrieved 17 May 2024.
"DeFacto, Riyadh". Google Maps. Retrieved 17 May 2024.
"DeFacto, Sousse (permanently closed)". Google Maps. Retrieved 17 May 2024.
"DeFacto, Tunis (permanently closed)". Google Maps. Retrieved 17 May 2024.
"DeFacto, Serdika Tsentr, Sofia, Bulgaria". Google Maps. Retrieved 17 May 2024.
"Магазини" [Stores]. Serdika Center. Retrieved 17 May 2024.
^ "Corporate - DeFacto". DeFacto Corporate website. Retrieved 2024-05-15.

Shopping centres and retailers in Turkey

Shopping
centres

Istanbul

Mixed- use dev.	Akasya Akmerkez Galataport Kanyon Mall of Istanbul MetroCity Metropol Özdilekpark Piyalepaşa Zorlu Center
Malls	Atirus Capitol Carousel CarrefourSA Maltepe Park Galleria Ataköy Grand Pera Istanbul Cevahir İstinye Park Olivium Profilo Tepe Nautilus
Bazaars	Grand Bazaar Mahmutpasha Bazaar Spice Bazaar
Areas	Bağdat Avenue Eminönü İstiklal Avenue Nişantaşı

Other

ANKAmall (Ankara)
Özdilekpark Antalya
Özdilekpark Bursa
Sanko Park (Gaziantep)

Turkey-
based
retail
groups,
chains

Beymen	Beymen Beymen Classics Beymen Club Beymen Seasons Divarese NetWork Classics
Boyner	Boyner Altınyıldız Classics Beymen Business
Eroğlu	Colin's Loft MEXX
Other	Atelier Rebul DeFacto FLO Kiğılı Koton LC Waikiki Özdilek Paşabahçe Ramsey Vakko

defunct

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