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{{Undisclosed paid|date=December 2024}} {{notability|date=December 2024}}
{{undisclosed paid|date=December 2024}}
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{{Infobox film {{Infobox film
| name = It's Coming | name = It's Coming
| image = It's Coming (2023 film) poster.jpg | image = It%27s_Coming_(2023_film)_poster.jpg
| alt = Theatrical release poster for It's Coming
| caption = Theatrical release poster | caption = Theatrical release poster
| alt = Theatrical release poster for It's Coming
| director = Shannon Alexander | director = Shannon Alexander
| producer = Shannon Alexander | producer = Shannon Alexander
| cinematography = Shannon Alexander
| editing = Shannon Alexander
| runtime = 88 minutes | runtime = 88 minutes
| country = United States | country = United States
| language = English | language = English
| production_companies = Early Autumn<ref>{{Cite web |last=Andujar |first=Samantha |date=2024-12-20 |title=It's Coming |url=https://www.horrordna.com/movies/its-coming-shannon-alexander-movie-review |access-date=2024-12-20 |website=Horror DNA |language=en-gb}}</ref>
| production_companies = Early Autumn
| distributor = ] | distributor = ]
| released = {{Film date|2023|4|29}} ()<br>{{Film date|2024|11|12}} (United States) | released = {{Film date|2023|4|29|Hot Docs|2024|11|12|United States}}
}} }}


'''It's Coming''' is a 2023 American ] directed by Shannon Alexander that investigates the unexplained phenomena experienced by Ashley Roland-White and her five children in their ] home. The film documents the family's encounters with unexplained ] and ] entities and their attempts to understand these occurrences. '''''It's Coming''''' is a 2023 American ] directed by Shannon Alexander that follows a family reporting encounters with unexplained phenomena in their ] home. The film documents what the film-maker considers the family's encounters with unexplained ] and ] entities and their attempts to understand these occurrences.


== Background == == Synopsis ==
The documentary chronicles Ashley Roland-White and her family's reported experiences with unexplained occurrences in their Brooklyn home. Through interviews and observational footage, the film explores how the family copes with and seeks to understand these phenomena, while addressing cultural barriers they face in seeking help.<ref>{{cite web |url=https://www.grimoireofhorror.com/the-banshee/its-coming-2023-film-review-a-true-mothers-nightmare/ |title=It's Coming (2023) Film Review - A True Mother's Nightmare |author=Kate DeJonge |date=2024-11-07 |website=Grimoire of Horror |access-date=2024-11-29}}</ref>
The documentary originated when director Shannon Alexander was conducting research for a project about people with various ]. During this process, she randomly encountered Ashley Roland-White and discovered her family's story, which became the focus of the film.

== Production ==
Principal photography took place over six months in ] in 2022, with Shannon Alexander serving as director, producer, cinematographer, and editor. The film combines interviews, on-site investigation footage, and documentation of unexplained events within the home.<ref>{{cite web |url=https://www.comingsoon.net/movies/trailers/1871645-exclusive-its-coming-trailer-release-date-horror-documentary-movie |title=Exclusive: It's Coming Trailer Previews Horror Documentary Movie |website=ComingSoon.net |date=30 October 2024 |access-date=2024-11-29}}</ref>


== Release == == Release ==
The film had its world premiere at ] International Documentary Festival on April 29, 2023.<ref>{{cite web |url=https://variety.com/2023/film/global/twice-colonized-hot-docs-1235566429/ |title=Hot Docs Festival Celebrates 30th Edition With Focus on Celebrating Indigenous Stories |website=Variety |date=28 March 2023 |access-date=2024-11-29}}</ref> It later screened at Abertoir: The International Horror Festival of Wales. ], part of ], acquired distribution rights to the film<ref>{{cite web |url=https://www.horrorsociety.com/2024/10/30/freestyle-acquires-paranormal-horror-doc-its-coming/ |title=Freestyle Acquires Paranormal Horror Doc 'It's Coming' |website=Horror Society |date=30 October 2024 |access-date=2024-11-29}}</ref> and released it digitally in the United States on November 12, 2024. The film had its world premiere at ] International Documentary Festival on April 29, 2023.<ref>{{cite web |url=https://variety.com/2023/film/global/twice-colonized-hot-docs-1235566429/ |title=Hot Docs Festival Celebrates 30th Edition With Focus on Celebrating Indigenous Stories |website=Variety |date=28 March 2023 |access-date=2024-11-29}}</ref> ], part of ], acquired distribution rights to the film and released it digitally in the United States on November 12, 2024.<ref>{{cite web |url=https://www.horrorsociety.com/2024/10/30/freestyle-acquires-paranormal-horror-doc-its-coming/ |title=Freestyle Acquires Paranormal Horror Doc 'It's Coming' |website=Horror Society |date=30 October 2024 |access-date=2024-11-29}}</ref>


== Reception == == Reception ==
The documentary received positive reviews from critics for its methodical approach and intimate portrayal. On the review aggregator website ], ''It's Coming'' holds a ], based on 10 reviews, with an average rating of 8.2/10.<ref>{{cite web |url=https://www.rottentomatoes.com/m/its_coming |title=It's Coming (2023) |website=Rotten Tomatoes |access-date=2024-12-09}}</ref> On the review aggregator website ], ''It's Coming'' holds a ], based on 11 reviews, with an average rating of 6.4/10.<ref>{{cite web |url=https://www.rottentomatoes.com/m/its_coming |title=''It's Coming'' |website=] |publisher=] |access-date=December 31, 2024}}</ref>

Writing for At Home In Hollywood, Lisa Johnson Mandell praised how "Alexander takes a refreshingly balanced approach" and noted that "It's Coming succeeds not by trying to convince viewers of the existence of the paranormal, but by presenting an honest portrait of a family living with what they believe to be supernatural phenomena."<ref>{{cite web |url=https://athomeinhollywood.com/2024/11/06/its-coming-review-paranormal-doc/ |title=It's Coming Review: Paranormal Doc |author=Lisa Johnson Mandell |date=2024-11-06 |website=At Home In Hollywood |access-date=2024-11-29}}</ref>

Kate DeJonge of Grimoire of Horror highlighted the film's cultural depth, writing that "Alexander thoughtfully explores this key component, asking Ashley direct questions about why being Black makes it harder to ask for spiritual help. She candidly discusses the stigmas involved, making a solid case for her reluctance without discussing racism."<ref>{{cite web |url=https://www.grimoireofhorror.com/the-banshee/its-coming-2023-film-review-a-true-mothers-nightmare/ |title=It's Coming (2023) Film Review - A True Mother's Nightmare |author=Kate DeJonge |date=2024-11-07 |website=Grimoire of Horror |access-date=2024-11-29}}</ref>

Sun Coast News critic Lee Clark Zumpe described the documentary as "mesmerizing," emphasizing that "The very fact that he doesn't appear to inject uncanny elements makes the documentary more disquieting — and, in some ways, more credible." Zumpe praised how "Throughout the film, curious anomalies are captured on video or audio. The director doesn't underscore any of these as evidence: A few occurrences are repeated in slow-motion, but Alexander wisely declines to state emphatically that he has managed to capture evidence of the supernatural. Instead, he puts the footage in front of the viewer, obliging them to make that determination."<ref>{{cite web |url=https://www.suncoastnews.com/arts_and_entertainment/movie-review-it-s-coming/article_f78983e4-e4da-5ecb-938d-3e1a7ae0b5b1.html |title=Movie Review: It's Coming |author=Lee Clark Zumpe |date=2024-11-22 |website=Sun Coast News |access-date=2024-11-29}}</ref>

Staci Lynn Wilson of Women In Horror commended how "Alexander's direction strikes the perfect balance between skepticism and sympathy, creating a documentary that is as much about breaking stigmas as it is about breaking curses," adding that "what makes this documentary genuinely creepy is how Alexander frames the everyday domestic sphere as a battlefield between maternal instinct and malevolent forces."<ref>{{cite web |url=https://womeninhorror.com/blog/f/its-coming-movie-review |title=It's Coming Movie Review |author=Staci Lynn Wilson |date=2024-11-06 |website=Women In Horror |access-date=2024-11-29}}</ref>

The Toronto Guardian's Michelle Ormsby noted how the film "broaches topics of intersectionality, generational trauma, spirituality and stigma," concluding that "This unique documentary is unlike any other and will leave you questioning how reliable your senses are in detecting the supernatural forces at play around you."<ref>{{cite web |url=https://torontoguardian.com/2023/05/its-coming-poltergeists-beware/ |title=It's Coming: Poltergeists Beware |author=Michelle Ormsby |date=2023-05-17 |website=Toronto Guardian |access-date=2024-11-29}}</ref>


== References == == References ==
<references/> <references/>


== External links ==
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== External links ==
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2023 American film
It's Coming
Theatrical release poster for It's ComingTheatrical release poster
Directed byShannon Alexander
Produced byShannon Alexander
Production
company
Early Autumn
Distributed byFreestyle Releasing
Release dates
  • April 29, 2023 (2023-04-29) (Hot Docs)
  • November 12, 2024 (2024-11-12) (United States)
Running time88 minutes
CountryUnited States
LanguageEnglish

It's Coming is a 2023 American documentary film directed by Shannon Alexander that follows a family reporting encounters with unexplained phenomena in their New York City home. The film documents what the film-maker considers the family's encounters with unexplained supernatural and paranormal entities and their attempts to understand these occurrences.

Synopsis

The documentary chronicles Ashley Roland-White and her family's reported experiences with unexplained occurrences in their Brooklyn home. Through interviews and observational footage, the film explores how the family copes with and seeks to understand these phenomena, while addressing cultural barriers they face in seeking help.

Release

The film had its world premiere at Hot Docs International Documentary Festival on April 29, 2023. Freestyle Digital Media, part of Freestyle Releasing, acquired distribution rights to the film and released it digitally in the United States on November 12, 2024.

Reception

On the review aggregator website Rotten Tomatoes, It's Coming holds a 100% approval rating, based on 11 reviews, with an average rating of 6.4/10.

References

  1. Andujar, Samantha (December 20, 2024). "It's Coming". Horror DNA. Retrieved December 20, 2024.
  2. Kate DeJonge (November 7, 2024). "It's Coming (2023) Film Review - A True Mother's Nightmare". Grimoire of Horror. Retrieved November 29, 2024.
  3. "Hot Docs Festival Celebrates 30th Edition With Focus on Celebrating Indigenous Stories". Variety. March 28, 2023. Retrieved November 29, 2024.
  4. "Freestyle Acquires Paranormal Horror Doc 'It's Coming'". Horror Society. October 30, 2024. Retrieved November 29, 2024.
  5. "It's Coming". Rotten Tomatoes. Fandango Media. Retrieved December 31, 2024.

External links

Categories: