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{{Short description|American cable, satellite and over-the-air network}}
{{Infobox Network |
{{Infobox television channel
network_name = MTV Tr3́s|
| name = MTV Tres(Tr3s)
network_logo = ]‎|
| logo = MTV Tres 2010 logo.svg
country = {{Flagicon|USA}} ]|
| logo_size = 200px
network_type = ], ], ] television network, ] television network|
| logo_caption = Logo used since 2010
available = National|
| image =
owner = ] (])|
| launch_date = {{Start date and age|1998|8|1}}
key_people = |
| closed_date =
launch_date = ], ]|
| picture_format = ] (])
past_names = MTV en Español (1999-2006)|
| owner = ] (])
website = |
| parent = ]
| country = ]
| language = ]<br>]
| area = Nationwide
| headquarters =
| former_names = MTV S (1998–2001)<br>MTV Español (2001–2006)
| replaced = MásMúsica TeVe (1998–2006)<br>MTV Español (2001–2006)
| replaced_by =
| sister_channels = {{collapsible list|
* ]
* ]
* ]
* ]
* ]
* ]
* ]
* ]
* ]
* ]
* ]
}}
| timeshift_service =
| online_serv_1 = Affiliated Streaming Service
| online_chan_1 = ]
| website =
}} }}
{{MTV}}
'''MTV Tres''' is an American {{nobr|] ]}} owned by ], a subsidiary of ].


The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34,<ref name="christens">{{cite web | last = Becker | first = Anne| title = MTV Christens MTV Tr3s | work = ]| date = 2006-04-03| url = http://www.broadcastingcable.com/article/CA6321491.html| access-date = 2007-08-08 }}</ref> and its programming formerly included lifestyle series, customized ] playlists, news documentaries that celebrate ] culture, music and artists and English-subtitled programming in Spanish, imported from ] and ], as well as Spanish-subtitled programming from ].<ref name="nytimes1">{{cite web|last=Navarro|first=Mireya|title=MTV's New Spanish Channel (page 1 of 2)|work=]|date=2006-09-25|url=https://www.nytimes.com/2006/09/25/arts/television/25mtv.html|access-date=2007-12-30}}</ref> The network's logo is rendered as '''tr3s''', with an ] over the number 3 (which in the actual audible name is a reversed capital ]). Tres broadcasts on an Eastern Time schedule with one national feed for all providers.
'''MTV Tr3́s''' (''tres'', ] for the number ]) is an ] ], ] and ] ] that prides itself as a bi-cultural entertainment destination. It is rooted in the fusion of ] and ], cultures, and languages, bringing the biggest names in ], ], and ] music. MTV Tr3́s includes lifestyle series, customized ] music franchises, and news documentaries that celebrate ] culture, music and artists. The channel is targeted toward Latinos as well as all other Americans aged 13-25.


As of August 2013, MTV Tres was available to approximately 36 million pay television households (totaling 32% of households with television) in the United States.<ref>{{cite web |url=http://tvbythenumbers.zap2it.com/2013/08/23/list-of-how-many-homes-each-cable-networks-is-in-cable-network-coverage-estimates-as-of-august-2013/199072/ |archive-url=https://web.archive.org/web/20130825033059/http://tvbythenumbers.zap2it.com/2013/08/23/list-of-how-many-homes-each-cable-networks-is-in-cable-network-coverage-estimates-as-of-august-2013/199072/ |url-status=dead |archive-date=August 25, 2013 |title=List of How Many Homes Each Cable Networks Is In – Cable Network Coverage Estimates As Of August 2013 |last=Seidman |first=Robert |work=] |publisher=Zap2it |date=August 23, 2013 |access-date=September 7, 2013}}</ref>
== MTV en Español ==
]When the channel originally launched as '''MTV en Español''' in 1999, its programming was like that of ] in its early days, with 8-hour blocks of videos which repeated 3 times a day.


== History ==
During those times, most of the videos shown were those of popular Spanish-speaking artists in the United States, including salsa, reggaeton, and hip-hop. The channel also aired some videos by Latin rock and pop artists.
=== MTV Español ===
]
On August 1, 1998, ] launched a 24-hour digital cable channel, '''MTV S''' (the "S" standing for "Spanish").<ref>Hay, Carla. . '']'': August 24, 2001</ref> On October 1, 2001, the channel was relaunched as '''MTV Español''',<ref>Hay, Carla. . '']'': September 1, 2001</ref> focusing on music videos by Latin rock and pop artists.<ref>Marroquin, Elena. . Cabletelevision Advertising Bureau</ref> The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networks ], ] and ] (later ]) without any original programming, except for repurposed content from MTV's Latin America networks.


=== Acquisition of MásMúsica TeVe ===
Late in 2005, however, the channel's programming underwent serious changes. First, it started to broadcast music videos in English, most notably pop and hip-hop videos. During that time, the channel also began to show its own Top 20 Countdown on Saturdays and Sundays. Later on, MTV en Español would drop the 8-hour blocks of videos for a random rotation of videos for the whole day.
]
'''Más Música TeVe''', founded in 1998, was a network distributed in the United States on pay television that aired music videos from diverse Latin music styles, including ], ], ], and contemporary ] hits. Founded by Eduardo Caballero of Caballero Television,<ref> {{webarchive|url=https://web.archive.org/web/20071214005709/http://web.mac.com/caballerotelevision/TV/Meet_Eduardo.html |date=2007-12-14 }}</ref> MásMúsica TeVe carried the minimum requirements of ] and ] programming on weekends, and it was carried mainly on ] television stations throughout the United States.


In December 2005, ] acquired MásMúsica and ten of the network's affiliated stations. The sale was closed down in January 2006.<ref name="bilingualmusic">{{cite web| last = Higgins| first = John M. |author-link=John M. Higgins (journalist)| title = MTV Makes Bilingual Music| work = Broadcastingcable.com| publisher = ]| date = 2006-04-02| url = http://www.broadcastingcable.com/article/CA6321286.html| access-date = 2007-08-08 }}</ref>
Later on, the channel decided to reserve a 3-hour block for the less-rotated ''Rock en Español'' videos from the past and present on ]. The channel also broadcasted shows such as ''Making the Video'' and other shows originally produced by MTV for Latin America.


== Acquisition of Más Música == === Launch of MTV Tres ===
]
]'''Más Música''', founded in 1998, was an American cable, satellite, and over-the-air network that aired music videos from various Latin American music styles, including salsa/cumbia, regional Mexican, and contemporary Spanish-language hits. The channel was seen as a competitor to MTV en Español.
'''MTV Tres''' unofficially launched on September 4, 2006, when it became available on all subscription providers that recently carried MTV Español. On September 25, 2006, MTV Español and MásMúsica TeVe officially merged. The first program to air on the newly formed channel was the premiere of ''Mi TRL'' at 4:30&nbsp;p.m. ].


In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Español was in its last days. The channel aired shows such as ''Hola, My Name is MTV Tres'', the ''Top 20 Countdown'', ''Los Hits'', ''Mis #1s'', ''Sucker Free Latino'' (only running two new shows per week), ''Latina Factor'', ''Mi TRL'', ''MTV Trespass'', '']'', '']'' and '']''; the latter two and many other programs from MTV are merely ]d into Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and different, with changing music video blocks airing several times in the day.
Founded by Eduardo Caballero of Caballero Television, Mas Musica was not related to the similarly-named ] music video channel in ]. Mas Musica carried the minimum required ] and public affairs programming on weekends, and it was carried mainly on ] stations throughout the United States.


=== Relaunch as Tres ===
In December 2005, ] acquired Mas Musica and ten television stations affiliated with it. The sale was completed in January 2006.
On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simply '''Tres'''.<ref>{{cite news|title= Tr3s: MTV, Musica y Mas is the PLace to Be on July 12th for Latinos Seeking a New Prime-Time Destination|url=http://www.earthtimes.org/articles/press/a-new-prime-time-destination,1374336.html|archive-url=https://archive.today/20120730102009/http://www.earthtimes.org/articles/press/a-new-prime-time-destination,1374336.html|url-status=dead|archive-date=July 30, 2012|access-date=July 12, 2010|newspaper=Earth Times|date=July 7, 2010}}</ref> With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Más Música deal in California and Texas back to Caballero Television, and after its 2019 sale of its last broadcast asset before the re-acquisition of ], the network is cable-only.


== Launch of MTV Tr3́s == == Programming ==
{{More citations needed section|date=November 2024|find=MTV Tres}}
'''MTV Tr3́s'' unofficially launched on ], ], when it became available on all cable and satellite systems that previously carried MTV en Español. On ], ], MTV en Español and Mas Musica officially merged together. The first show on the newly formed channel was the premiere of ''Mi TRL'' at 4:30 p.m. ]. There is only one feed for MTV Tres in the United States, as show times advertised on the station do adjust based on time zone. For example, a new episode of ''Mi TRL'', which regularly airs Monday at 4:30 PM ]/3:30 ] as advertised on the station, would air at 1:30 PM in the ].
=== Music video programs ===
Since 2014, MTV Tres broadcasts music videos for at least 22 hours each day (though like their sister networks ] and ], the titles of the 'programs' now merely delineate an hour for ]s than provide any actual video theming).


====Current====
Some former Mas Musica affiliates did not pick up MTV Tres. ] in ] reverted back to MTV2 for a very short time, and then starting showing a religious infomercial repeated over-and-over, while WUBX-CA and WBXU-LP in the ]/]/] metro area went off the air completely.
* '''''Exitos''''' – Current hits
* '''''2x1''''' – Two videos from the same artist are played consecutively
* '''''Fresh''''' – Videos recently added to the network's playlist
* '''''La Hora Nacional''''' – Independent and alternative artists
* '''''Tropicalismo''''' – Reggaeton, Bachata and Tropical
* '''''ReMexa''''' – Banda, Ranchera, Duranguense and Norteña


In its beginnings, the programming schedule of MTV Tr3́s was significantly more repetitive than MTV en Español was in its last days. The channel aired shows such as ''Hola, My Name is MTV Tr3́s'', the ''Top 20 Countdown'', ''Los Hits (only 2 new shows per week)'', ''Mis #1s'', ''Sucker Free Latino (only 2 new shows per week)'', ''Latina Factor'', ''Mi TRL'', ''MTV Tr3́spass'', '']'', ''Making the Video'', and ''Diary'' . These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and diverse, with changing music video blocks airing several times in the day.


====Former====
MTV Tr3́s also ran short clips, which continue to air on the channel to this day, promoting the channel. The clips were intended to transition from commercial breaks to regular programming. They include the "MTV Tr3́s: We Speak Your Language" original launch ad campaign, created by mtv directors, Evan Silver and Gina Fortunato, which shows a short clip of a situation where the behavior and attitude of a younger Latino in this generation is different from that of an older Latino. Also, artists of Latino or Hispanic descent may voice their opinions on certain aspects of culture of their native country or of Latinos living in America. They include "] on Cuban Women", "] on Parties", and "] on being Latino".
* '''''Classic Co.'''''<ref>{{cite web|url=http://www.mtvtr3sla.com/show_classico.php|archive-url=https://web.archive.org/web/20080423081649/http://www.mtvtr3sla.com/show_classico.php|title=KBEH-63 – MTV Tr3s|archive-date=23 April 2008|access-date=27 February 2016}}</ref> – The program, which aired weekdays at 10:00&nbsp;a.m. Eastern Time, featured a mix of videos from Latino artists of the 1980s and 1990s such as ], ], and ]. The title is most likely an English-language play on the Spanish term for "classic", clásico, as the title might stand for "Classic Company". The program was discontinued in early 2008.
* '''''Los Hits'''''<ref name=autogenerated1>{{cite web|url=http://www.mtvtr3sla.com/show_loshits.php|archive-url=https://web.archive.org/web/20080423061449/http://www.mtvtr3sla.com/show_loshits.php|title=KBEH-63 – MTV Tr3s|archive-date=23 April 2008|access-date=27 February 2016}}</ref> – Based on MTV's ''Big Ten'' and Más Música's ''Los Top 10'', this program featured the most popular videos in rotation on MTV Tr3s. It was hosted by ] or Denise Ramirez featuring interviews with popular artists, however the program would drop its VJ format in March 2007. The program was discontinued in mid-2007.
* '''''Tr3s or False''''' – This program was a music video/]-based game show that awarded viewers points, which could be redeemed for prizes, for answering questions correctly. The program was discontinued in early 2009.
* '''''Music My Guey''''' – This program focuses on viewer requested music videos.
* '''''Top 20'''''<ref name=autogenerated1 /> – Similar to ''Las 40 Principales'' from Más Música, this program is a countdown of the top 20 videos in rotation on the channel during the week. In late June 2008, the network changed the show's format; most music videos are no longer played in their entirety; the show has been hosted since that point by Carlos Santos.
* '''''TXTO''''' (pronounced "texto", Spanish for "text")<ref>{{cite web|url=http://www.mtvtr3sla.com/show_txto.php|archive-url=https://web.archive.org/web/20090305074715/http://www.mtvtr3sla.com/show_txto.php|title=KBEH-63 – MTV Tr3s|archive-date=5 March 2009|access-date=27 February 2016}}</ref> – This program is a block of music videos requested by callers who send ] to the channel, in English or Spanish, dedicating videos to friends or family. Although it is loosely based on ''Tu Email'' from Más Música, ''TXTO'' does not feature a VJ who reads the e-mails. However, there may be occasional VJ spots in the program. ''TXTO URB'' is a spinoff series that is dedicated to ] videos.<ref>{{cite web|url=http://www.mtvtr3sla.com/show_txtourb.php|archive-url=https://web.archive.org/web/20090305090136/http://www.mtvtr3sla.com/show_txtourb.php|title=KBEH-63 – MTV Tr3s|archive-date=5 March 2009|access-date=27 February 2016}}</ref>
* '''''¡Rock!''''' – This program aired mostly during the late night hours, and featured a mix of rock music videos from U.S. and Latin American bands. Among the U.S. bands featured in the lineup were the ], which contain Latino vocalist ] and ] ], and ], which contain Latino drummer ]. The program was discontinued in October 2007.
* '''''MixMex'''''<ref>{{cite web|url=http://mtvtr3sla.com/show_mixmex.php|archive-url=https://web.archive.org/web/20090311001736/http://mtvtr3sla.com/show_mixmex.php|title=KBEH-63 – MTV Tr3s|archive-date=11 March 2009|access-date=27 February 2016}}</ref> – A music video program featuring artists from Mexico; it was replaced with ''ReMexa'' in March 2009.
* '''''Street Mix''''' (later known as ''El Sonidero'') – A block of urban music videos, focusing on ], ] and ] artists, and includes Spanish-speaking artists with occasional American videos from non-Latino, English-speaking artists.<ref>{{cite web|url=http://www.mtvtr3sla.com/show_sonidero.php|archive-url=https://web.archive.org/web/20080622123735/http://www.mtvtr3sla.com/show_sonidero.php|title=KBEH-63 – MTV Tr3s|archive-date=22 June 2008|access-date=27 February 2016}}</ref>(was called EL Sonidero until September 2008)
* '''''Videoteca''''' (formally known as ''V.P.M.'', short for ''Video Party Music''<ref>{{cite web|url=http://www.mtvtr3sla.com/show_vpm.php|archive-url=https://web.archive.org/web/20080423081731/http://www.mtvtr3sla.com/show_vpm.php|title=KBEH-63 – MTV Tr3s|archive-date=23 April 2008|access-date=27 February 2016}}</ref>) – This program focused on ] videos; ''Videoteca'' was cancelled on July 12, 2010, concurrent with the network's relaunch.
* '''Videorama''' – General music video mix that aired during the daytime hours
* '''Videosomnia''' – General music video mix that aired during the overnight hours (Similar to MTV After Hours)
* '''Clasicos''' – Classic music videos (though most are from after 2010 but before 2015)
* '''Cafeina''' – Early morning music video mix
* '''El Flow''' – Latin urban contemporary music videos


The following music video programs were hosted by VJ's who primarily host in English:
On ], 2007, the channel held its first "Spankin' New" week, which featured daily music video premieres, the premiere of '']'' (although the show had been already airing on ] back in ]), and the debut of a new episode of '']'', which covered the first single, "]" from ]'s first full-length Spanish-language album, '']''.
* '''''Sucker Free Latino''''' – Hosted by L. Boogs; this program is similar to Más Música's ''Zona Urbana'' and is based on MTV's '']'', featuring popular hip-hop, R&B and reggaeton music videos, mostly from Latino artists; however, some of the featured videos may be performed by U.S. artists like ] or ], with interviews included (replaced with SFL5)
* '''''Mi TRL''''' – Based on MTV's '']'' and Más Música's ''Pidelo'', and hosted by ], new episodes air each Thursday at 4:30&nbsp;p.m. Eastern Time (with rebroadcasts throughout the week on Tr3s as well as rebroadcasts on ]); the program featured the ten most requested videos based on voting on the MTV Tr3s website, featuring live performances and interviews (discontinued along with ''TRL'' in November 2008, then revived in February 2009 as ''Entertainment as a Second Language'')
* '''''Indie 101''''' – Hosted by Martin Chan, this program – which is similar in format to Más Música's ''Rokmania'' – focuses on ] bands from Latin America.


Music videos which are shown on the network's website, along with some of the other website's content, is restricted to continental United States ]es only, due to licensing restrictions and media rights conflicts in other countries.


== Current programming == === Non-music programming ===
The network currently has no original or individual programs airing as the network switched to an all music video format in 2018.


Some ] and scripted series formerly aired on the channel, including MTV originals featuring Spanish subtitling, as well as from ] and ] (which were natively broadcast in Spanish and subtitled in English for broadcast on U.S. television). These types of programs aired for no more than three hours at a time. Some of the programs had little or nothing to do with Latino culture and possibly only aired on Tres to allow Viacom to maintain syndication rights to the programs without threatening ratings on higher-profile networks.
===Music video shows===
Since November 2006, the network has started to play a higher variety of music videos. There are three titles for hour-long, non-genre based blocks of music videos aired in the day, known as '''Cortadito'' between 6:00 to 10:00 AM (EST), ''Videorama'' from 10:00 AM to 2:00 AM (EST), and 'Videosomnia'' between 2:00 to 6:00 AM (]). Other current music video programming not hosted by VJ's include:
* ''Classic Co.'' - mix of videos from Latino artists of the 1980s and 1990s such as ], ], and ]. The title is most likely an English-language play on the Spanish term for "classic", clásico, as the title might stand for "Classic Company". Airs weekdays 10:00 AM (]/7:00 AM ].
* ''Los Hits'' - Based on MTV's ''Big Ten'' and Mas Musica's ''Los Top 10'', this show features the most popular videos in rotation on MTV Tr3́s. It was hosted by or Denise Ramirez featuring interviews with popular artists, but in March 2007 the program dropped the VJ format.
* ''Top 20'' - Similar to ''Las 40 Principales'' from Mas Musica, countdown of the top twenty videos rotated on the channel during the week
* ''TXTO'' (pronounced "texto", Spanish for "text") - Block of music videos requested by callers who send ] to the channel, in English or Spanish, dedicating videos to friends or family. Although it is loosely based on ''Tu Email'' from Mas Musica; ''TXTO'' does not use a VJ who reads e-mails. However, there may be occasional VJ spots in the program.
* ''Rock'' - aired mostly in the late night hours, a mix of rock music videos from American and Latin-American bands. Among the American bands featured in the lineup are ], which contain Latino vocalist ] and ] ], and ], which contain Latino drummer ].
* ''MixMex'' - music videos of artists from Mexico.
* ''El Sonidero'' - block of urban music videos, focusing on artists performing within the genres of ], ], and ], focusing on Spanish-speaking artists with occasional American videos from non-Latino, English-speaking artists.
These music video programs are hosted by VJ's who mostly host in English.
* ''Sucker Free Latino'' - Hosted by L. Boogs, this show similar to Mas Musica's ''Zona Urbana'' and MTV's '']'' plays the popular music videos in the genres of ], ], and ], mostly from Latino artists, but some videos may come from American artists like ] or ], with interviews
* ''Mi TRL'' - Based on MTV's '']'' and Mas Musica's ''Pidelo'', with a rotating set of VJ's, new episodes air weekly on Mondays (with rebroadcasts throughout the week on the channel as well as rebroadcasts on MTV hits), with the top ten requested videos based on voting on the , featuring live performances and interviews.
* ''Indie 101'' - Hosted by Martin Chan, this show similar to Mas Musica's ''Rokmania'' focuses on ] bands from Latin America.


For a short time from July until October 2010, Tres carried a block of programming known as "Tres Jr.", which carried Spanish-language dubs of ]'s '']'' (Spanish-titled as ''Pistas de Blue'' and featuring ]-era episodes) and '']''.
MTV Tr3́s uses opening sequences for music video shows similar to ]. To indicate the beginning of a music video program, a still photograph of a place from a city or neighborhood would be displayed, with MTV Tr3́s' "accented three" (3́)logo animating and leading to a monochrome title card with the music video program title displayed.


] affiliates (and previously, former full-power affiliate ]) carried a second feed of the network with English-language repeats of '']'' and '']'' in order to fulfill ] programming requirements set by the ]. This would be the most recent instance of Nickelodeon programming airing on any broadcast network until 2022.
Recently, MTV Tr3́s has also broadcast other MTV music-related specials such as ''MTV Goes Gold: New Year's Eve 2007'' and ''] and ] Present: The Music of ]''. Occasionally, '']'' may air on MTV Tres, if the video is performed by or features an artist of Latino or Hispanic origin.


==== Former programming ====
===Reality shows and other programming===
* '']'' (dubbed in Spanish)
Currently, some ] also air on the channel.
* '']''
* ''Pimpeando'' - actually an hour-long combination of ''Pimpeando'', the Latino-themed spinoff of '']'', as well as an episode of the actual ''Pimp My Ride'' program. The hour also features music videos featuring fancy automobiles, such as "]" by ] and "]" by ].
* '']'' (''Pistas de Blue'', dubbed in Spanish)
* ''Quiero Mis Quinces'' - the version of '']'' aired in ], which is broadcast in Spanish with optional English subtitles.
* '']''
* '']'' - Hosted by Latina pop singer ], this reality program follows the lives of dancers who want a professional career in dancing, including spots in music videos. The show is followed by ''Dance Adictos'', which airs dance-pop music videos and segments on learning the dance moves featured in the videos.
* '']'' (Colombian version of '']'', subtitled)
* '']'' - Already airing on MTV, reruns of this show will begin airing here weekly starting ], ], at 5:30 PM (EST).
* '']''
* '']''
* '']''
* '']''
* '']'' (wrestling show, translated in Spanish)
* '']''
* '']''
* ''Juegos Prohibidos''
* '']''
* '']''
* ''Ninas Mal''
* ''Quiero Mi Boda'' – a show involving elaborate weddings
* ''Quiero Mis Quinces'' – a Latin American version of '']'', though instead involving ]s
* '']''
* '']''
* '']'' (''Bob Esponja'', dubbed in Spanish)
* '']'' (''Las Mascotas Maravilla'', dubbed in Spanish)
* ''Entertainment as a Second Language''
* ''Karlifornia''
* '']''
* ''Mis ViDeos Locos!''
* ''Music My Güey''
* ''Pimpeando''
* '']''
* ''Speak Tr3s''
* ''Yo Soy Jenny Rivera''


== Free-to-air affiliates ==
These types of programs air for no more than two hours at a time, thus allowing more music videos to be played during the day.However recently rebroadcasts of these programs were being aired in favor of Videorama and other music video shows which could lead the network back to its repetitive state it was in prior to November 2006,which could subsequently once again cause it to be unwatchable by those who prefer to see music videos.
Most of the broadcast stations that aired MTV Tres served communities with large Hispanic populations. Upon the merger of Más Música and MTV Tres, however, former Más Música affiliate WZXZ-CA in ], ], switched to ], before affiliating with ], and WUBX-CA and WBXU-LP in the ]/]/], market ceased operations completely. Eventually Viacom let their affiliation agreements lapse with their broadcast affiliates, and those other stations have become affiliates of other networks, or ceased all operations. Viacom's carriage agreements with cable providers also often saw the Tres cable channel preferred for carriage over a local affiliate, and most stations were unable to find cable coverage with Tres programming, notwithstanding existing complications involving low-power stations and cable carriage. ], channel 41 of ], was the only MTV Tres affiliate that still broadcast free-to-air until May 20, 2019, as well as the only over-the-air broadcast asset that the 2005–19 Viacom entity had remaining, until it was sold to ] on February 15, 2019.<ref></ref>


== Criticism == === Former affiliates ===
{| class="wikitable unsortable"
Although the channel was advertised as bilingual, the programming is predominantly English. The official site is run in English with the exception of random Spanish words inserted into sentences. An online community named Faces of MTV Tr3́s is also conducted in English. The same style of language is used by the VJ's on the channel, speaking mostly in English with the exception of a few words. Programming and interviews conducted in Spanish are subtitled in English, however most English programming is not subtitled in Spanish.
!City
!Station/Channel
!Notes
!Current programming
|-
|rowspan=2| ]/]
| KHMM-CD 23
|rowspan=2| Formerly owned by Viacom
| defunct
|-
| ] 22
| Spanish independent
|-
| ], ]
| ] 63 (])
| Also on ] 38 (]) and KPLM 25 (])
| Canal de la Fe
|-
| ]
| KDUO-LP
|
| defunct
|-
| ], California
| KSDY-LD
| Was also seen in parts of ]
| ]
|-
| ]
| ]
| Formerly owned by Viacom & was the last over-the-air broadcast asset that Viacom had remaining until the 2019 re-merger between it and the ].
| ]
|-
|rowspan=2| ] / ] / ]
| KMMK-LP
| Was a repeater of both former sister stations KUUM-CD & KMMW-LD, and was also formerly owned by Viacom
| defunct
|-
| ] 15 / ] 47
| Both stations were formerly owned by ]
| ]
|-
| ] / ] / ], California
| ] 39
|
| ]
|-
| ]/]<br>/], California
| ] 40
|
| unknown
|-
| ]
| ] 41
|rowspan=2| Formerly owned by Viacom
| defunct
|-
| ]
| ] 29
| ]
|-
| ]
| ] 28.2
|
| Decades
|-
| ], ]
| ] 57
|
| Independent
|-
| ], ]
| ] 26
| Also was seen on ] 32.2
| ]
|-
| ]
| ] 47
| ] ]
| ]
|-
| ], ]
| ] 6
|
| ] O&O
|-
| ]
| KAMM-LP 30
|
| defunct
|-
|-
| ]
| ] 19
| Formerly owned by ]
| multplexed into various networks
|-
| ], Texas
| ] 22
|
| ]
|-
| ], Texas
| ] 2
| Programming aired during the overnight and early morning hours<ref>{{cite web | url=http://www.foxrio2.com/programming | title=Programming | work=Fox Rio 2 website | access-date=2008-12-09}}</ref> also was seen around ], Mexico
| The CW
|-
| ], Texas
| ] 49
|
| unknown
|-
| ]/], Texas
| ] 50
|
| Defunct
|-
| ]/], Texas
| ] 16
| Was also seen in major cities in Mexico near the ] between ] and ]
| Independent
|-
| ]/], Texas
| ] 67/] 52
| Secondary affiliation during early morning hours
| Took over ] affiliation from ]
|-
| ]/], Texas
| ] 22.1
|
| defunct
|-
| ]
| ] 11
|
| defunct
|}


== References ==
Some stations carrying MTV Tr3́s, such as KMMC-LP serving the ]-]-] metropolitan area, tend to go off the air for a few hours during the daytime, displaying a screen reading “Video Trouble: This channel is temporarily off-line due to technical difficulties”, therefore pre-empting certain music videos or programming. This is likely due to the fact that the stations are mostly ] stations that are not as well-maintained as higher-powered stations.
{{reflist|35em}}


{{Paramount Media Networks}}
==Current broadcast affiliates==
Most of the broadcast stations that air MTV Tres serve communities highly populated by Latino and Hispanic populations. On the merge of Mas Musica and MTV Tres, however, former Mas Musica affiliate ] in ] converted to ], and WUBX-CA and WBXU-LP in the ]/]/] metro area went off the air completely. MTV Tres is carried nationwide on most major cable and satellite television providers, including in areas that do not have an MTV Tres affiliate.

These are the current broadcast stations airing MTV Tres.
* ] - ] 32
* ] - KCBO-LP 49
* ] -] 55
* ]/]/]/] - ] 16
* ] - ] 14/] 22
* ] - ] 47
* ]/]/] - ] 6
* ] - KBEH-TV 63 (full-power)
* ]/] - KSFE-LP 67/KTIZ-LP 52
* ] - KEJR-LP 43
* ] - ] 14/KMUM-CA 15
* ]/]/] - KMMD-CA 3
* ] - KMHZ-LP 11/KGMM-CA 44
* ]/] - K61GH-LP 61
* ]/]/] - KMMC-LP 40
* ] - KMMA-CA 18
* ] - KVMM-CA 41
* ] - KQMM-CA 14
* ]/] - KMMW-LP 47
* ] - ] 49
* ] - WBWP-LP 57

== See also ==
* ]
* ]

== External links ==
*
*
*

{{Viacom}}
{{American broadcast television}}


]
]
]
] ]
]
]
]
]

]
]

Latest revision as of 19:28, 6 December 2024

American cable, satellite and over-the-air network Television channel
MTV Tres(Tr3s)
Logo used since 2010
CountryUnited States
Broadcast areaNationwide
Programming
Language(s)English
Spanish
Picture format480i (SDTV)
Ownership
OwnerParamount Media Networks (Paramount Global)
ParentMTV Entertainment Group
Sister channels List
History
LaunchedAugust 1, 1998; 26 years ago (1998-08-01)
ReplacedMásMúsica TeVe (1998–2006)
MTV Español (2001–2006)
Former namesMTV S (1998–2001)
MTV Español (2001–2006)
Availability
Streaming media
Affiliated Streaming ServiceParamount+
Part of a series on
MTV
Programs on MTV
MTV personalities
Censorship on MTV
MTV Generation
MTV News

MTV Tres is an American pay television network owned by Paramount Media Networks, a subsidiary of Paramount Global.

The channel is targeted toward bilingual Latinos and non-Latino Americans aged 12 to 34, and its programming formerly included lifestyle series, customized music video playlists, news documentaries that celebrate Latino culture, music and artists and English-subtitled programming in Spanish, imported from MTV Spain and MTV Latin America, as well as Spanish-subtitled programming from MTV. The network's logo is rendered as tr3s, with an acute accent over the number 3 (which in the actual audible name is a reversed capital É). Tres broadcasts on an Eastern Time schedule with one national feed for all providers.

As of August 2013, MTV Tres was available to approximately 36 million pay television households (totaling 32% of households with television) in the United States.

History

MTV Español

MTV Español logo.

On August 1, 1998, MTV Networks launched a 24-hour digital cable channel, MTV S (the "S" standing for "Spanish"). On October 1, 2001, the channel was relaunched as MTV Español, focusing on music videos by Latin rock and pop artists. The rebranded network mainly utilized the eight-hour automated music video playlist wheel used by sister networks MTV2, MTV Hits and MTVX (later MTV Jams) without any original programming, except for repurposed content from MTV's Latin America networks.

Acquisition of MásMúsica TeVe

Más Música logo.

Más Música TeVe, founded in 1998, was a network distributed in the United States on pay television that aired music videos from diverse Latin music styles, including salsa, cumbia, regional Mexican, and contemporary Spanish-language hits. Founded by Eduardo Caballero of Caballero Television, MásMúsica TeVe carried the minimum requirements of educational and public affairs programming on weekends, and it was carried mainly on low-power television stations throughout the United States.

In December 2005, Viacom acquired MásMúsica and ten of the network's affiliated stations. The sale was closed down in January 2006.

Launch of MTV Tres

MTV Tr3s logo used from 2006 to 2010.

MTV Tres unofficially launched on September 4, 2006, when it became available on all subscription providers that recently carried MTV Español. On September 25, 2006, MTV Español and MásMúsica TeVe officially merged. The first program to air on the newly formed channel was the premiere of Mi TRL at 4:30 p.m. Eastern Time.

In its beginnings, MTV Tres's programming schedule was significantly more repetitive than MTV Español was in its last days. The channel aired shows such as Hola, My Name is MTV Tres, the Top 20 Countdown, Los Hits, Mis #1s, Sucker Free Latino (only running two new shows per week), Latina Factor, Mi TRL, MTV Trespass, Los Premios MTV Latinoamérica 2006, Making the Video and Diary; the latter two and many other programs from MTV are merely subtitled into Spanish rather than carrying re-dubbed versions. These programs were repeated for most of the day, which greatly reduced the amount of freeform music videos played on the channel. As months passed, however, the programming became more varied and different, with changing music video blocks airing several times in the day.

Relaunch as Tres

On July 12, 2010, MTV Tres dropped the MTV name from its logo and name, officially rebranding as simply Tres. With the rebrand, the network expanded its programming to include additional acquired MTV programs and series from Viacom's Latin American networks. Eventually, Viacom re-sold some of the stations acquired in the Más Música deal in California and Texas back to Caballero Television, and after its 2019 sale of its last broadcast asset before the re-acquisition of CBS Corporation, the network is cable-only.

Programming

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Music video programs

Since 2014, MTV Tres broadcasts music videos for at least 22 hours each day (though like their sister networks NickMusic and CMT Music, the titles of the 'programs' now merely delineate an hour for electronic program guides than provide any actual video theming).

Current

  • Exitos – Current hits
  • 2x1 – Two videos from the same artist are played consecutively
  • Fresh – Videos recently added to the network's playlist
  • La Hora Nacional – Independent and alternative artists
  • Tropicalismo – Reggaeton, Bachata and Tropical
  • ReMexa – Banda, Ranchera, Duranguense and Norteña


Former

  • Classic Co. – The program, which aired weekdays at 10:00 a.m. Eastern Time, featured a mix of videos from Latino artists of the 1980s and 1990s such as Selena, Ricky Martin, and Marc Anthony. The title is most likely an English-language play on the Spanish term for "classic", clásico, as the title might stand for "Classic Company". The program was discontinued in early 2008.
  • Los Hits – Based on MTV's Big Ten and Más Música's Los Top 10, this program featured the most popular videos in rotation on MTV Tr3s. It was hosted by Carlos Santos or Denise Ramirez featuring interviews with popular artists, however the program would drop its VJ format in March 2007. The program was discontinued in mid-2007.
  • Tr3s or False – This program was a music video/text message-based game show that awarded viewers points, which could be redeemed for prizes, for answering questions correctly. The program was discontinued in early 2009.
  • Music My Guey – This program focuses on viewer requested music videos.
  • Top 20 – Similar to Las 40 Principales from Más Música, this program is a countdown of the top 20 videos in rotation on the channel during the week. In late June 2008, the network changed the show's format; most music videos are no longer played in their entirety; the show has been hosted since that point by Carlos Santos.
  • TXTO (pronounced "texto", Spanish for "text") – This program is a block of music videos requested by callers who send text messages to the channel, in English or Spanish, dedicating videos to friends or family. Although it is loosely based on Tu Email from Más Música, TXTO does not feature a VJ who reads the e-mails. However, there may be occasional VJ spots in the program. TXTO URB is a spinoff series that is dedicated to urban music videos.
  • ¡Rock! – This program aired mostly during the late night hours, and featured a mix of rock music videos from U.S. and Latin American bands. Among the U.S. bands featured in the lineup were the Deftones, which contain Latino vocalist Chino Moreno and turntablist Frank Delgado, and Incubus, which contain Latino drummer Jose Pasillas. The program was discontinued in October 2007.
  • MixMex – A music video program featuring artists from Mexico; it was replaced with ReMexa in March 2009.
  • Street Mix (later known as El Sonidero) – A block of urban music videos, focusing on hip-hop, reggaeton and R&B artists, and includes Spanish-speaking artists with occasional American videos from non-Latino, English-speaking artists.(was called EL Sonidero until September 2008)
  • Videoteca (formally known as V.P.M., short for Video Party Music) – This program focused on rhythmic videos; Videoteca was cancelled on July 12, 2010, concurrent with the network's relaunch.
  • Videorama – General music video mix that aired during the daytime hours
  • Videosomnia – General music video mix that aired during the overnight hours (Similar to MTV After Hours)
  • Clasicos – Classic music videos (though most are from after 2010 but before 2015)
  • Cafeina – Early morning music video mix
  • El Flow – Latin urban contemporary music videos

The following music video programs were hosted by VJ's who primarily host in English:

  • Sucker Free Latino – Hosted by L. Boogs; this program is similar to Más Música's Zona Urbana and is based on MTV's Sucker Free, featuring popular hip-hop, R&B and reggaeton music videos, mostly from Latino artists; however, some of the featured videos may be performed by U.S. artists like The Fugees or Ludacris, with interviews included (replaced with SFL5)
  • Mi TRL – Based on MTV's Total Request Live and Más Música's Pidelo, and hosted by Carlos Santos, new episodes air each Thursday at 4:30 p.m. Eastern Time (with rebroadcasts throughout the week on Tr3s as well as rebroadcasts on MTV Hits); the program featured the ten most requested videos based on voting on the MTV Tr3s website, featuring live performances and interviews (discontinued along with TRL in November 2008, then revived in February 2009 as Entertainment as a Second Language)
  • Indie 101 – Hosted by Martin Chan, this program – which is similar in format to Más Música's Rokmania – focuses on indie rock bands from Latin America.


Non-music programming

The network currently has no original or individual programs airing as the network switched to an all music video format in 2018.

Some reality and scripted series formerly aired on the channel, including MTV originals featuring Spanish subtitling, as well as from MTV Latin America and Nickelodeon Latin America (which were natively broadcast in Spanish and subtitled in English for broadcast on U.S. television). These types of programs aired for no more than three hours at a time. Some of the programs had little or nothing to do with Latino culture and possibly only aired on Tres to allow Viacom to maintain syndication rights to the programs without threatening ratings on higher-profile networks.

For a short time from July until October 2010, Tres carried a block of programming known as "Tres Jr.", which carried Spanish-language dubs of Nick Jr.'s Blue's Clues (Spanish-titled as Pistas de Blue and featuring Steve Burns-era episodes) and Wonder Pets!.

Class A affiliates (and previously, former full-power affiliate KBEH-TV) carried a second feed of the network with English-language repeats of Allegra's Window and Gullah Gullah Island in order to fulfill E/I programming requirements set by the Federal Communications Commission. This would be the most recent instance of Nickelodeon programming airing on any broadcast network until 2022.

Former programming

Free-to-air affiliates

Most of the broadcast stations that aired MTV Tres served communities with large Hispanic populations. Upon the merger of Más Música and MTV Tres, however, former Más Música affiliate WZXZ-CA in Orlando, Florida, switched to MTV2, before affiliating with America TéVé, and WUBX-CA and WBXU-LP in the Raleigh/Durham/Fayetteville, North Carolina, market ceased operations completely. Eventually Viacom let their affiliation agreements lapse with their broadcast affiliates, and those other stations have become affiliates of other networks, or ceased all operations. Viacom's carriage agreements with cable providers also often saw the Tres cable channel preferred for carriage over a local affiliate, and most stations were unable to find cable coverage with Tres programming, notwithstanding existing complications involving low-power stations and cable carriage. KVMM-CD, channel 41 of Santa Barbara, California, was the only MTV Tres affiliate that still broadcast free-to-air until May 20, 2019, as well as the only over-the-air broadcast asset that the 2005–19 Viacom entity had remaining, until it was sold to HC2 Holdings on February 15, 2019.

Former affiliates

City Station/Channel Notes Current programming
Fresno/Hanford, California KHMM-CD 23 Formerly owned by Viacom defunct
KZMM-CD 22 Spanish independent
Los Angeles, California KBEH 63 (Oxnard) Also on KBLM-LP 38 (Perris) and KPLM 25 (Glendale) Canal de la Fe
Palm Springs KDUO-LP defunct
San Diego, California KSDY-LD Was also seen in parts of Tijuana, Mexico Nuestra Visión
Santa Barbara, California KVMM-CD Formerly owned by Viacom & was the last over-the-air broadcast asset that Viacom had remaining until the 2019 re-merger between it and the CBS Corporation. Azteca America
Sacramento / Stockton / Modesto KMMK-LP Was a repeater of both former sister stations KUUM-CD & KMMW-LD, and was also formerly owned by Viacom defunct
KMUM-CD 15 / KMMW-LD 47 Both stations were formerly owned by Viacom Telemundo
Salinas / Monterey / Santa Cruz, California KMMD-CD 39 Court TV
San Francisco/Oakland
/San Jose, California 		KMMC-LD 40 unknown
San Luis Obispo KMMA-CD 41 Formerly owned by Viacom defunct
Santa Maria KQMM-CD 29 3ABN Latino
Denver KLPD-LD 28.2 Decades
West Palm Beach, Florida WBWP-LD 57 Independent
Atlanta, Georgia WTBS-LP 26 Also was seen on WANN-LD 32.2 Estrella TV
Indianapolis WBXI-CA 47 CBS Television Stations O&O Start TV
Kingman, Arizona KMOH-TV 6 MeTV O&O
Amarillo KAMM-LP 30 defunct
Austin KGBS-CD 19 Formerly owned by Viacom multplexed into various networks
Beaumont, Texas KUMY-LD 22 NewsNet
Brownsville, Texas XHRIO-TV 2 Programming aired during the overnight and early morning hours also was seen around Matamoros, Tamaulipas, Mexico The CW
Corpus Christi, Texas KCBO-LP 49 unknown
Dallas/Fort Worth, Texas KATA-CD 50 Defunct
Del Rio/Eagle Pass, Texas KVAW 16 Was also seen in major cities in Mexico near the border between Texas and Coahuila, Mexico Independent
McAllen/Harlingen, Texas KMBH-LD 67/KTIZ-LP 52 Secondary affiliation during early morning hours Took over Fox affiliation from XHRIO-TDT
Midland/Odessa, Texas KMDF 22.1 defunct
San Antonio KMHZ-LP 11 defunct

References

  1. Becker, Anne (2006-04-03). "MTV Christens MTV Tr3s". Broadcasting & Cable. Retrieved 2007-08-08.
  2. Navarro, Mireya (2006-09-25). "MTV's New Spanish Channel (page 1 of 2)". The New York Times. Retrieved 2007-12-30.
  3. Seidman, Robert (August 23, 2013). "List of How Many Homes Each Cable Networks Is In – Cable Network Coverage Estimates As Of August 2013". TV by the Numbers. Zap2it. Archived from the original on August 25, 2013. Retrieved September 7, 2013.
  4. Hay, Carla. MTV Latin Channel To Become 'MTV EspaÑol'. Billboard: August 24, 2001
  5. Hay, Carla. Latin Mtv Set To Relaunch As Mtv Español. Billboard: September 1, 2001
  6. Marroquin, Elena. Hispanic Cable Television Landscape. Cabletelevision Advertising Bureau
  7. Meet Eduardo Caballero Archived 2007-12-14 at the Wayback Machine
  8. Higgins, John M. (2006-04-02). "MTV Makes Bilingual Music". Broadcastingcable.com. Broadcasting & Cable. Retrieved 2007-08-08.
  9. "Tr3s: MTV, Musica y Mas is the PLace to Be on July 12th for Latinos Seeking a New Prime-Time Destination". Earth Times. July 7, 2010. Archived from the original on July 30, 2012. Retrieved July 12, 2010.
  10. "KBEH-63 – MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  11. ^ "KBEH-63 – MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  12. "KBEH-63 – MTV Tr3s". Archived from the original on 5 March 2009. Retrieved 27 February 2016.
  13. "KBEH-63 – MTV Tr3s". Archived from the original on 5 March 2009. Retrieved 27 February 2016.
  14. "KBEH-63 – MTV Tr3s". Archived from the original on 11 March 2009. Retrieved 27 February 2016.
  15. "KBEH-63 – MTV Tr3s". Archived from the original on 22 June 2008. Retrieved 27 February 2016.
  16. "KBEH-63 – MTV Tr3s". Archived from the original on 23 April 2008. Retrieved 27 February 2016.
  17. https://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=1793619
  18. "Programming". Fox Rio 2 website. Retrieved 2008-12-09.
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