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{{Short description|British entrepreneur (born 1964)}}{{pp-pc|small=yes}}
'''Michael James Wallace Ashley''' (born ]) is an ] ] retail entrepreneur, in the sporting goods market. He is also the owner of one ] after paying around an extortionate ]134 million to buy the club.
{{EngvarB|date=September 2016}}
{{Use dmy dates|date=September 2016}}{{Infobox person
| name = Mike Ashley
<!-- Commented out: | image = Mike Ashley Photo.webp -->| image = Mike Ashley Headshot.png
| image_upright =
| caption = Ashley in 2023
| birth_name = Michael James Wallace Ashley<ref>{{cite web |url=https://www.bloomberg.com/research/stocks/private/person.asp?personId=11296515&privcapId=11251347 |title=Company Overview of SportsDirect.com Retail Ltd: People |publisher=Bloomberg |access-date=29 May 2019}}</ref>
| birth_date = {{birth date and age|df=yes|1964|9|9}}
| birth_place = ], ], England<ref>{{cite news |url=https://www.bbc.co.uk/news/business-35863847 |title=Mike Ashley: Who is the founder of Sports Direct?|publisher=BBC News |date=3 May 2016 |access-date=29 January 2018}}</ref><ref>{{cite web|title=Newcastle's unlikely lad Mike Ashley calls shots|url=https://www.telegraph.co.uk/sport/football/2288542/Newcastles-unlikely-lad-Mike-Ashley-calls-shots.html|last=Pierce|first=Andrew|date=11 January 2008|access-date=29 January 2018}}</ref><ref>{{cite news|title=Mike Ashley, a shy and retiring retail insurgent|newspaper=Financial Times |date=25 March 2016|last=Vandevelde|first=Mark|url=https://www.ft.com/content/be3a17b4-ef64-11e5-aff5-19b4e253664a|access-date=29 January 2018}}</ref>
| occupation = Businessman
| years_active = 1980–present
| title = CEO of ] (1982–2018)<br>] owner (2007–21)<br> CEO of ] (2018–2022)
| spouse = {{marriage|Linda Jerlmyr|1988|2003|reason=divorced}}
| children = 3
}}
'''Michael James Wallace Ashley''' (born 9 September 1964)<ref>{{cite news| url=https://www.theguardian.com/football/2014/jan/17/sports-direct-mike-ashley-newcastle-united-profile | title=Sports Direct's Mike Ashley: nasty or nice?|last=Goodley|first=Simon|date=17 January 2014|work=The Guardian|access-date=3 April 2023}}</ref> is a British retail entrepreneur who is the founder and former chief executive of ] plc (formerly ] International). He owned the ] between 2007 and 2021.<ref>{{Cite news|url=https://www.thetimes.co.uk/article/sunday-times-rich-list-2019-profiles-53-100-mike-ashley-bernie-ecclestone-7jw2x0s7l|title=Rich List 2019: profiles 53-100, featuring Mike Ashley and Bernie Ecclestone|newspaper=] |date=12 May 2019|access-date=12 September 2019|issn=0140-0460}}</ref>


According to The '']'' in 2023, Ashley is the 49th richest person in the UK with an estimated net worth of £3.84 billion. In August 2021, Ashley announced that he intended to step down as CEO of Frasers Group plc in May 2022, but would remain a director of the main Board.<ref>{{Cite web|url=http://www.theguardian.com/business/2021/aug/05/mike-ashley-step-down-sports-direct-frasers-group|title=Mike Ashley to step down as chief of Sports Direct owner Frasers Group|date=5 August 2021|work=The Guardian|access-date=5 August 2021}}</ref>


==Early life==
Ranked 25th in the 2007 version of the '']'' with estimated wealth of ]1.9 billion, Ashley is an intensely private person, who never attends industry functions or gives interviews. ], who compiles the annual '']'' list, says neither he nor his staff have ever managed to contact Ashley, and describes him as "easily Britain's answer to the late ]."<ref>http://business.guardian.co.uk/story/0,,1939406,00.html</ref>
Ashley was born in ] in the ] in 1964 and grew up in ].<ref>{{cite web|url=https://www.getreading.co.uk/news/reading-berkshire-news/how-mike-ashley-built-sports-21233660|title=How Mike Ashley built Sports Direct empire in Maidenhead - plus his net worth, family, houses and controversies|last1=Blackledge|first1=Richard|last2=Saker-Clark|first2=Henry|date=2021-08-05|publisher=Berkshire Live|access-date=2023-04-03}}</ref> His father was a manager at a food distribution depot.<ref name=heraldscotland/> Ashley was educated at ] in ]<ref>{{Cite web|url=https://www.newstatesman.com/politics/uk/2018/08/mike-ashley-sports-direct-house-fraser-deal-administration-jobs-newcastle|title=How Mike Ashley became the new emperor of the high street|last=Dunn|first=Will|date=15 August 2018|publisher=The New Statesman|access-date=2019-08-29}}</ref> and left school at 16 to become a county-level squash player. After an injury, he worked as a county-level squash coach.<ref name=maverick/>


==Entrepreneurship==
==Biography==
In 1982, at age 18, he opened his first sport and ski shop in ] with a £10,000 ({{Inflation|UK|10,000|1982|fmt=eq|cursign=£}}) loan from his family.<ref name=maverick>{{Cite web|title = Mike Ashley, the maverick who changed face of UK sports retail|url = http://uk.reuters.com/article/uk-direct-ashley-idUKBREA221CK20140303|publisher = Reuters UK|last=Maidment|first=Neil|access-date = 5 January 2016|url-status=dead|archive-url=https://web.archive.org/web/20160118164150/http://uk.reuters.com/article/uk-direct-ashley-idUKBREA221CK20140303|archive-date=18 January 2016}}</ref><ref>{{Cite web|title = Inflation Calculator|publisher=Bank of England|url = http://www.bankofengland.co.uk/education/Pages/resources/inflationtools/calculator/flash/default.aspx|access-date = 5 January 2016|archive-url = https://web.archive.org/web/20141006173059/http://www.bankofengland.co.uk/education/Pages/resources/inflationtools/calculator/flash/default.aspx|archive-date = 6 October 2014|url-status = dead}}</ref> The chain quickly expanded in and around London and in the late 1990s, Ashley rebranded the chain as ]. He was a ] and was not required to file accounts at ]; Sports Soccer became a ] company in 1999.<ref>{{cite web|url=https://www.thetimes.co.uk/article/revealed-uks-first-sports-kit-billionaire-gl03r3bzncc|title=Revealed: UK's first sports kit billionaire|last=Fletcher|first=Richard|date=9 April 2006|work=The Times|archive-url=https://web.archive.org/web/20070310190151/http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article703400.ece|archive-date=10 March 2007}}</ref> Ashley hired ] for an ] in November 2006<ref>{{cite web|url=http://www.imaginerecruitment.com/news/news.php|title=Retail round up - The Sunday papers|date=4 December 2006|publisher=Imagine Recruitment|url-status=dead|archive-url=https://web.archive.org/web/20061208170629/http://www.imaginerecruitment.com/news/news.php|archive-date=8 December 2006}}</ref> and the group was initially valued at up to £2.5bn ahead of the flotation on the ].<ref name=autogenerated2 />
Ashley grew up in ], ], where his parents still live in a modest ]. He was educated at ].


The first brand Ashley added to his portfolio was ], followed by ] in February 2003, which he purchased for £40&nbsp;million. He acquired ] in March 2003<ref name=autogenerated1>{{cite web|url=http://www.timesonline.co.uk/richlist/person/0,,33699,00.html|title=Mike Ashley|year=2003|work=The Times|url-status=dead|archive-url=https://web.archive.org/web/20070310184427/http://www.timesonline.co.uk/richlist/person/0,,33699,00.html|archive-date=10 March 2007}}</ref> and later purchased ] for £10&nbsp;million.<ref name=kangoletc>{{cite web|url=http://www.mpdclick.com/mudpie/action/viewListItem?id=7228&listId=19|title=MPDClick: Kangol sold to sports empire (UK)|publisher=MPDClick|url-status=dead|archive-url=https://web.archive.org/web/20061227212413/http://www.mpdclick.com/mudpie/action/viewListItem?id=7228&listId=19|archive-date=27 December 2006}}</ref> Ashley took a £9&nbsp;million ] and signed a long-term deal with ].<ref>{{cite web|url=http://news.independent.co.uk/business/news/article304528.ece |title=Sports World tycoon mulls bid for Umbro|date=8 August 2005|last=Kollewe|first=Julia|work=The Independent |url-status=dead |archive-url=https://web.archive.org/web/20080111173704/http://news.independent.co.uk/business/news/article304528.ece |archive-date=11 January 2008}}</ref><ref>{{cite web|url=http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article544722.ece|title='Pimpernel' takes a £9m stake in Umbro|date=17 July 2005|work=The Times|url-status=dead|archive-url=https://web.archive.org/web/20070310190141/http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article544722.ece|archive-date=10 March 2007}}</ref> In mid-2006, he took a 25% stake in ] and installed mezzanine floors in larger Matalan stores for Sports World outlets.<ref>{{cite web|url=http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article722598.ece|title=Billionaire sports tycoon plots move into Matalan|last=Fletcher|first=Richard|date=21 May 2006|work=The Times|url-status=dead|archive-url=https://web.archive.org/web/20070310171553/http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article722598.ece|archive-date=10 March 2007}}</ref> He also had a 29.4% stake in ], owner of ] and Mambo,<ref name="times-dec-2006">{{cite news| url=https://www.thetimes.co.uk/article/ashley-empire-may-be-worth-pound25bn-09xvjn5nsv9 | work=The Times | first=Jenny | last=Davey | title=Ashley empire may be worth 25bn | date=10 December 2006}}</ref> and in 2005 purchased 9% stake in ] and 19% stake in ].<ref>{{cite web|url=http://news.independent.co.uk/business/analysis_and_features/article320840.ece|title=Market Report: Sports World owner grabs stake in John David|last=Foley|first=Stephen|date=20 October 2005|work=The Independent|url-status=dead|archive-url=https://web.archive.org/web/20070316152845/http://news.independent.co.uk/business/analysis_and_features/article320840.ece |archive-date=16 March 2007}}</ref><ref name=autogenerated2>{{cite web|url=https://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/12/10/cnsports10.xml|title=Sports tycoon eyes £2.5bn IPO|last1=Hall|first1=James|last2=Power|first2=Helen|date=11 December 2006|publisher=The Daily Telegraph|url-status=dead|archive-url=https://web.archive.org/web/20071112021906/http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/12/10/cnsports10.xml|archive-date=2007-11-12}}</ref> In 2006, it overtook ] as the UK's largest sportswear retailer.<ref>{{cite news| url=https://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/04/06/cnswi06.xml | title=Sports World International sales climb 45pc and knock JJB off top spot | first=Stephen | last=Seawright | date=6 April 2006 | publisher=The Daily Telegraph|url-status=dead|archive-url=https://web.archive.org/web/20071112025052/http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/04/06/cnswi06.xml | archive-date=12 November 2007}}</ref> He also owns ].<ref name=kangoletc/> In 2019, there were more than 400 Sports Direct, ], and ] stores in the United Kingdom and employed more than 20,000 people across the UK, ], ] and ].{{Citation needed|date=March 2023}}
===Sports World International===
After leaving school at 16, in the ] Ashley began opening Sport and Ski shops in and around ]. The chain expanded quickly funded by private money, and by the late 1990s had rebranded the chain Sports Soccer and opened over 100 stores across the ]. As a ] and not having to file accounts at ], little was known about him. The company attained limited-liability company status in ].<ref>http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article703400.ece</ref>


Sports Direct acquired a 38.5% stake in retailer ]<ref name=":0">{{Cite news|url=https://www.thetimes.co.uk/article/ashley-bounces-back-with-52m-bid-for-game-digital-jtx3s6q8q|title=Mike Ashley bounces back with £52m bid for Game Digital|last=Burden|first=Elizabeth|date=6 June 2019|work=The Times|access-date=6 June 2019}}</ref> and, in June 2019, Ashley placed a £52 million bid to buy '']''.<ref name=":0" /> In February 2020, he bought a 12.5% stake in ]<ref>{{cite web|url=https://www.thetimes.co.uk/article/mike-ashley-bags-another-prize-asset-in-mulberry-gzjrxgs26|title=Mike Ashley bags another prize asset in Mulberry|last=Jones|first=Callum|date=4 February 2020|work=The Times|access-date=3 April 2023}}</ref> and, in August, his Fraser Group purchased assets from ] in a deal worth up to £44 million.<ref>{{Cite news|url=https://www.theguardian.com/business/2020/aug/24/mike-ashleys-frasers-group-buys-fitness-chain-dw-sports|title=Mike Ashley's Frasers Group buys fitness chain DW Sports|last=Sweney|first=Mark|date=24 August 2020|work=The Guardian|access-date=25 August 2020}}</ref> The group initially bought 46 leisure clubs and 31 retail outlets from DW Sports Fitness for £37 million to merge with its own business.<ref>{{Cite news|date=24 August 2020|title=Mike Ashley buys long-time rival's sports business|publisher=BBC News|url=https://www.bbc.com/news/business-53886990|access-date=25 August 2020}}</ref> In February 2023, it was announced that he was in advanced negotiations to buy ] and ] for a combined total of £100m.<ref>{{cite web|url=https://www.thetimes.co.uk/article/mike-ashley-swoops-for-shopping-centres-zdkr5b635|title=Mike Ashley swoops for shopping centres|last=Chambers|first=Sam|date=4 February 2023|work=The Times|access-date=3 April 2023}}</ref><ref>{{cite web|url=https://www.bloomberg.com/news/articles/2023-02-05/billionaire-mike-ashley-eyes-100-million-bet-on-uk-malls-times#xj4y7vzkg|title=Billionaire Mike Ashley Eyes £100 Million Bet on UK Malls: Times|last=Shepherd|first=Damian|date=5 February 2023|publisher=Bloomberg|access-date=3 April 2023}}</ref>
] based group ], with headquarters in ], ] has over 400 UK stores including the chains ], ] (acquired in ]), Gilesports and the ]. The group employs more than 20,000 people in the UK and at stores in ], ] and ]. In 2006 it over took ] as the UK's largest sports wear retailer.<ref>http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/04/06/cnswi06.xml</ref> In mid-] it was also revealed that Ashley had held talks with ], founder of ] on both taking a 25% stake in the retail business and installing mezzanine floors in larger Matalan stores, on which Sports World outlets could be operated.<ref>http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article722598.ece</ref>.


In 2000, Ashley gave the ] evidence of business meetings held by sports retailers to fix the price of football shirts. At a meeting held at Allsports' chairman David Hughes' home in ], ] reportedly told Ashley: "There's a club in the north, son, and you're not part of it."<ref>{{cite news|url=https://www.theguardian.com/football/2009/jul/08/mike-ashley-bankrolls-jjb-chairman|title=Tables turned as Mike Ashley bankrolls JJB chairman|last=Wood|first=Zoe|date=7 July 2009|work=The Guardian|access-date=3 April 2023}}</ref> On 26 July 2017, Ashley won a legal dispute against investment banker Jeffrey Blue, who alleged that during a "night of heavy drinking" at the Horse and Groom pub in London, Ashley agreed to pay Blue £15 million if Sport Direct's shares doubled to £8. The High Court ruled (in '']'') that no-one would have thought that what Ashley said was serious.<ref>{{cite news|url=https://www.theguardian.com/uk-news/2017/jul/26/mike-ashley-high-court-pub-deal-jeffrey-blue-sports-direct-newcastle-united|last=Goodleyand|first=Simon|title=Mike Ashley wins high court battle over '£15m pub deal'|date=26 July 2017|work=The Guardian|access-date=26 July 2017}}</ref> In March 2020, Ashley and Sports Direct were criticised after an announcement that they would stay open despite increased government restrictions associated with the ]. A few days later, they announced that they would be closing until given the green light to reopen by the government.<ref>{{Cite news|url=https://www.bbc.com/news/business-52011915|title=Sports Direct U-turns on opening after backlash|date=24 March 2020|publisher=BBC News|access-date=26 March 2020}}</ref>
Ashley has made his money by buying brands. The first major brand he bought was ]. In February ] Ashley bought the ] brand for £40 million, followed up by acquiring outdoor gear manufacturer ] in March ],<ref>http://www.timesonline.co.uk/richlist/person/0,,33699,00.html</ref> ] for £10 million,<ref>http://www.mpdclick.com/mudpie/action/viewListItem?id=7228&listId=19</ref> boxing brand ], most of these brands were bought from distressed sellers. After considering a takeover,<ref>http://news.independent.co.uk/business/news/article304528.ece</ref> Ashley took a £9 million stake and signed a long-term deal with ].<ref>http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article544722.ece</ref>


On 31 January 2010, an episode of ]'s '']'', titled "Mike Ashley Uncovered," journalist and host Chris Jackson travelled to ] to visit Lonsdale's factories. His experiences purchasing ] without knowing how much debt the club was in was also detailed.<ref>{{cite web|url=https://www.bbc.co.uk/iplayer/episode/b00qnvd1/Inside_Out_North_East_and_Cumbria_Mike_Ashley_Uncovered_An_Inside_Out_Special/|title=Mike Ashley Uncovered: An Inside Out Special|publisher=BBC}}</ref><ref>{{cite web|url=https://www.chroniclelive.co.uk/news/north-east-news/mike-ashleys-sporting-empire-probed-1410091|title=Mike Ashley's sporting empire probed|last=Ford|first=Coreena|date=31 January 2010|publisher=Chronicle Live|access-date=3 April 2023}}</ref> Neither Ashley nor his representatives showed interest in taking part in the film, declaring that the film was producing a majority of inaccuracies. They did, however, state that they would be reviewing the film closely. No further comments were made.{{citation needed|date=April 2023}} In 2016, he was ordered by the ] to investigate working conditions at a Sports Direct warehouse in ] following allegations of misconduct. During the hearing, MPs compared Sports Direct to a "Victorian workhouse."<ref>{{cite web|url=https://www.parliament.uk/external/committees/commons-select/business-innovation-and-skills/news/2016/sports-direct-working-practices-mike-ashley-no-show-16-17/|title=Mike Ashley answers questions on Sports Direct working conditions|date=3 June 2016|publisher=UK Parliament|access-date=3 April 2023}}</ref><ref>{{cite web|url=https://www.independent.co.uk/news/business/news/sports-direct-mike-ashley-worker-conditions-minimum-wage-ian-wright-investigation-a7149971.html|title=The 7 most shocking testimonies from workers at Sports Direct|last=Rodionova|first=Zlata|date=22 July 2016|work=The Independent|access-date=3 April 2023}}</ref> In 2020, '']'' reported that an undercover investigation revealed that working conditions had improved only incrementally.<ref>{{cite web|url=https://www.theguardian.com/business/2020/jul/23/have-working-conditions-improved-at-the-sports-direct-warehouse|title=Have working conditions improved at the Sports Direct warehouse?|date=23 July 2020|last=Goodley|first=Simon|work=The Guardian|access-date=3 April 2023}}</ref><br><br>
Ashley has a 29.4% stake in ], the owner of ] and Mambo<ref>http://www.timesonline.co.uk/newspaper/0,,2769-2496087,00.html</ref>, and is thought to hold stakes in ] and 19% of ].<ref>http://news.independent.co.uk/business/analysis_and_features/article320840.ece</ref> "He likes to park his tanks on peoples' lawns", said a banker <ref>http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/12/10/cnsports10.xml</ref>.
On 20 December 2024, Mike Ashley faced rejection from Boohoo shareholders in his bid for a board seat, with 64% voting against his appointment during a meeting in Manchester. Despite Frasers Group holding a 27% stake as Boohoo's largest shareholder, the online retailer cited "irreconcilable conflicts of interest" in opposing the appointments.<ref>{{cite news|last=Taaffe-Maguire |first=Sarah |title=Billionaire Mike Ashley denied Boohoo board seat after boardroom battle |date=20 December 2024 |url=https://news.sky.com/story/billionaire-mike-ashley-denied-boohoo-board-seat-after-boardroom-battle-13277144 |website=Sky News |access-date=21 December 2024}}</ref>

In late November ], a number of business newspapers reported that Ashley was looking at an ] of Sports World International. He hired ]<ref>http://www.imaginerecruitment.com/news/news.php</ref>, who initially valued the group at up to £2.5bn ahead of the flotation on the ] <ref>http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2006/12/10/cnsports10.xml</ref>. Floated at 300p, the shares initially performed poorly, on sentiment surrounding the sports retail sector, complaints about poor investor relations management, and concerns that the group's close-to-the-wind sales practices, such as "closing down" sales at branches that don't actually close, would receive greater scrutiny now it is a listed company.

===Marketing tactics===
Often derided as a ] like "pile it high, sell it cheap" merchant after his transformation of the ]-set loving Lillywhites. The chain will often use a Closing Down sales tactic, and re-open in another location soon afterwards using another one of its brands. Customers are also drawn into the store by almost margin-less promotions on perceived high-value brands like ] trainers and ] tops, making money for Sports World when they also buy an own brand item marked up at a substantial margin.<ref>http://www.timesonline.co.uk/richlist/person/0,,33699,00.html</ref> The use of the brands are an important part of the business model, with Ashley making £10m from selling the intellectual-property rights to the Slazenger Golf brand to arch-rival JJB in 2005.

===Whistleblower===
Ashley turned whistleblower on industry rivals in ], handing the ] evidence of business meetings held by sports retailers to fix the price of football shirts. Ashley attended a meeting at the ] home of David Hughes, the chairman of now bankrupt rival ]. At the meeting ], the founder of JJB Sports, reportedly told Ashley: "There's a club in the north son, and you're not part of it."


==Football==
===Newcastle United=== ===Newcastle United===
On 23 May 2007, Ashley bought ]'s 41.6% stake in ] at one pound per share, for a total cost of £55,342,223 via his company ] Ltd. Under the terms of ], purchases of more than 30% of a company require the buyer to offer to buy remaining shares at the same or greater price.<ref name="espnnewcastle">{{cite news|title=Billionaire Ashley launches Newcastle takeover|url=http://soccernet.espn.go.com/news/story?id=432896&cc=5901|publisher=]|date=23 May 2007|access-date=23 May 2007|url-status=dead|archive-url=https://web.archive.org/web/20110525204017/https://soccernet.espn.go.com/news/story?id=432896&cc=5901|archive-date=25 May 2011}}</ref> On 31 May, it was reported that the Newcastle board were considering Ashley's offer<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/6693039.stm|date=31 May 2007|title=Newcastle consider Ashley offer|access-date=31 May 2007|publisher=BBC Sport}}</ref> and, on 7 June, chairman ] agreed to sell his 28% share to Ashley.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/6729215.stm|title=Ashley to take over Newcastle Utd |date=7 June 2007|access-date=7 June 2007|publisher=BBC News}}</ref> By 15 June 2007, Ashley owned a 77.06% stake in Newcastle United, on course to withdraw the club from the ], having surpassed the 75% threshold required.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/6758283.stm|date=15 June 2007|title=Ashley boosts stake in Newcastle |access-date=15 June 2007|publisher=BBC News}}</ref> The following month, Ashley paid around £134&nbsp;million to acquire the remaining 22.94%, making him sole owner of the club. He paid off large sums of debt inherited from the previous owner<ref>{{cite news|url=http://uk.eurosport.yahoo.com/26092007/4/toon-brink-mort.html|date=26 September 2007|title=Toon Were on the Brink&nbsp;– Mort}}{{dead link|date=September 2011}}</ref> but was criticised for not doing ] when buying the club, as he subsequently revealed he had been unaware of issues such as the upfront payment of club finances, including the ] sponsorship and the presence of outstanding liabilities for long-past player transfers.{{citation needed|date=April 2023}}
{{wikinews|Ashley gives Newcastle £133m buyout offer}}
On ] ], Ashley bought 41.6% of ] at one pound per share, for a total cost of £55,342,223,<ref name=espnnewcastle /> via his company ] Ltd. Under the terms of UK takeover law, having purchased more than 30% of a listed company, he is obliged to make an offer to buy the remaining shares at the same or a greater price.<ref name=espnnewcastle /> On ] it was reported that the Newcastle board were considering Ashley's offer.<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/6693039.stm|date=] |title=Newcastle consider Ashley offer |date=]|accessdate=2007-05-31|publisher=BBC Sport}}</ref>


Ashley installed ] as chairman and gave him the responsibility to run the club. Meanwhile, Ashley watched games from the stands among other fans. ] publicly refused to give Ashley permission to wear his team shirt in the ] corporate box for the ] on 10 November. Instead of dressing up for the game, as is customary, Ashley watched the game from the stands with other Newcastle fans as usual. Ashley's popularity increased further with the return of ] as manager on 16 January 2008<ref>{{cite news| url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/7192457.stm | publisher=BBC Sport | title=Keegan returns as Newcastle boss | date=16 January 2008 | access-date=4 May 2010}}</ref> to replace the unpopular ].<ref>{{Cite news|url=https://www.theguardian.com/football/2008/jan/16/newsstory.newcastleunited4|title=Premier League side Newcastle re-appoint Kevin Keegan as their new manager|last=Doyle|first=Paul|date=16 January 2008|work=The Guardian|access-date=22 August 2019}}</ref> On 30 August 2008, Ashley was shown on live television drinking beer while with fans in the away stand during Newcastle's game against ] in London, contravening ] licensing rules stating that alcohol may not be consumed in sight of the pitch. Ashley subsequently "received words of advice" from the police during the game. A Newcastle United statement said Ashley had been given the beer and told that it was non-alcoholic, despite the fact that ] does not sell non-alcoholic beer.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/england/tyne/7592350.stm|date=1 September 2008|title=Police warn Toon owner over beer | publisher=BBC News}}</ref>
On ] ] it was confirmed that chairman ] had agreed to sell his 28% share to Ashley, which left Ashley free to take control of the club.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/6729215.stm|date=] |title=Ashley to take over Newcastle Utd |date=]|accessdate=2007-06-07|publisher=BBC News}}</ref>


On 2 September 2008, Ashley learned that Keegan was allegedly sacked by managing director ] after expressing disdain with Director of Football ]'s interference in team matters.<ref>{{cite web|url=http://www.nufc.com/Managers|title=Chief speaks out over Keegan row|publisher=Newcastle United Football Club}}{{dead link|date=April 2023}}</ref> Keegan's official resignation on 4 September<ref>{{cite news|url=http://news.bbc.co.uk/sport2/hi/football/teams/n/newcastle_united/7593683.stm|title=Keegan resigns as Newcastle boss|date=4 September 2008 | publisher=BBC News}}</ref> led to prolonged protests from fans, who dubbed Ashley and Wise the "] ]." The ] advised the club to develop a structure to satisfy Keegan's replacement and to avoid damage to the club's image.<ref>{{cite web|url=http://uk.eurosport.yahoo.com/05092008/58/premier-league-magpies-warned-keegan-exit.html |title=Premier League – Magpies warned after Keegan exit|date=5 September 2016|publisher=Yahoo! Eurosport UK|access-date=26 March 2009|url-status=dead|archive-url=https://web.archive.org/web/20080907120146/http://uk.eurosport.yahoo.com/05092008/58/premier-league-magpies-warned-keegan-exit.html|archive-date=7 September 2008}}</ref> Ashley put the club up for sale on 14 September, one day after the first home game since Keegan's resignation, which Ashley did not attend.<ref>{{cite news|url=http://news.bbc.co.uk/sport2/hi/football/teams/n/newcastle_united/7615618.stm|title=Ashley puts Newcastle up for sale|date=14 September 2008 |publisher=BBC Sport}}</ref> He acknowledged the fans' anger and stated that he had the utmost respect for Keegan, and no longer wanted to subsidise the club, as he believed it would no longer be safe for him or his family to attend matches. He appointed ] as temporary Director of Football, replacing Wise, as he began his search.<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/7637836.stm|title=Magpies name Kinnear interim boss|publisher=BBC Sport}}</ref> After a trip to the ], reportedly to solicit potential buyers, Ashley handed responsibility of the club's sale to a London law firm. The ], an organisation meant to "properly" represent fans' views to future Board members, was established at this time, and there was an increase in interest of whether it was feasible to have a fan ] of the club. On 28 December, Ashley announced that the club was no longer up for sale after no acceptable buyer was identified.<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/7801792.stm|date=28 December 2008|title=Ashley calls off Newcastle sale|publisher=BBC Sport}}</ref>
As of ] ], Ashley owned a 77.06% stake in Newcastle United and is on course to withdraw the club from the stock exchange having surpassed the 75% threshold required.<ref>{{cite news|url=http://news.bbc.co.uk/1/hi/business/6758283.stm|date=] |title=Ashley boosts stake in Newcastle |date=]|accessdate=2007-06-15|publisher=BBC News}}</ref>


] in May 2015]]
==Personal life==
In January 2009, interim manager Joe Kinnear was offered a full-time position at the club, but suffered heart trouble in February and took leave from the club. On 1 April, Ashley appointed ] to assume Kinnear's duties; Shearer, however, was unable to achieve more than five points from the eight games played under his charge. On 24 May, Newcastle United was relegated to the ]; the following day, Ashley apologised to fans for mistakes made throughout the season and praised the staff, including Shearer and Kinnear, for their efforts.<ref>{{cite web|url=http://www.skysports.com/story/0,19528,11678_5349893,00.html|title=Ashley 'sorry for mistakes'|last=Dall|first=James|publisher=Sky Sports|date=26 May 2009}}</ref> Ashley began searching for a buyer again in August and September 2009. Local businessman Barry Moat reportedly opened negotiations with the club but these fell through. On 2 October, a Premier League arbitration panel found the club guilty of "constructive dismissal" and Ashley was made to pay Keegan £2,000,000 compensation plus interest for his mistreatment during the time at the club.<ref>{{cite news|url=https://www.telegraph.co.uk/sport/football/leagues/championship/newcastleunited/6254351/Newcastle-United-ordered-to-pay-Kevin-Keegan-2-million-in-damages.html|archive-url=https://web.archive.org/web/20091005173833/http://www.telegraph.co.uk/sport/football/leagues/championship/newcastleunited/6254351/Newcastle-United-ordered-to-pay-Kevin-Keegan-2-million-in-damages.html|url-status=dead|archive-date=5 October 2009|title=Newcastle United ordered to pay Kevin Keegan £2&nbsp;million in damages|last=Stewart|first=Rob|date=2 October 2009|publisher=The Daily Telegraph}}</ref> The club was off the market again by 27 October and Ashley put an additional £20m into the club.<ref name="BBC report on Ashley">{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/8329055.stm|title=Ashley takes Newcastle off market|date=27 October 2009|publisher=BBC Sport}}</ref> This move was criticised by fans, as he had stated the week prior that he regretted the purchase of the club and felt he never had the required stance and knowledge to own a football club.<ref>{{cite news|url=http://www.skysports.com/story/0,19528,11678_5637792,00.html|title=Ashley reduces asking price|date=19 October 2009|publisher =Sky Sports}}</ref> In this statement, the club also announced they would be attempting to sell the club's naming rights to the ] in an effort to pay off debts. This move outraged fans, who argued that the club would lose heritage if the name was changed.<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/8330033.stm|title=Fans' fury at Newcastle chief|date=28 October 2009|last=Williams|first=Ollie|publisher=BBC Sport}}</ref> A few days later, on 4 November, it was announced that Ashley's Sports Direct would sponsor the stadium, rebranding it the "sportsdirect.com @ St James' Park Stadium" until the end of the season.<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/8342406.stm|title=Newcastle reveal new stadium name|date=4 November 2009|publisher=BBC Sport}}</ref>
Little is known of Ashley's private life, except that his former home was a 16-bedroom former hotel in ]. It is known that he prefers casual dress of shirt and chinos or a track suit over a suit, and often carries his essential business tool of a ] in a plastic carrier bag over a brief case.


Criticism from fans mounted on 6 November 2010, when manager ] was sacked<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/9261212.stm|title=Boss Chris Hughton sacked by Newcastle United|date=6 December 2010|publisher=BBC Sport|access-date=6 December 2010}}</ref><ref>{{cite web|url=https://www.bbc.co.uk/blogs/philmcnulty/2010/12/hughton_sacking_shames_newcast.html|title=Hughton sacking shames Newcastle|last=McNulty|first=Phil|date=6 December 2010|publisher=BBC Sport|access-date=6 December 2010}}</ref><ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/teams/n/newcastle_united/9266194.stm|title=Chris Hughton not treated 'decently' by Mike Ashley&nbsp;– Lord Alan Sugar|date=7 December 2010|publisher=BBC Sport|access-date=7 December 2010}}</ref> and subsequently replaced with ]. Ashley assumed the role of managing director following the June 2013 resignation of Llambias;<ref>{{cite news|url=https://www.theguardian.com/football/2013/jun/19/derek-llambias-resigns-newcastle-united | title=Derek Llambias resigns as managing director of Newcastle United | date=19 June 2013|work=The Guardian | first1=Louise | last1=Taylor}}</ref> Lee Charnley was hired as his permanent replacement in 2014.<ref>{{cite news| url=http://www.nufc.co.uk/articles/20140407/lee-charnley-appointed-managing-director_2281670_3754161 | publisher=Newcastle United F.C | title=Lee Charnley Appointed Managing Director | date=5 March 2014}}</ref><ref>{{cite news|url=http://www.chroniclelive.co.uk/news/north-east-news/who-lee-charnley-man-charge-6772955 | title=Who is Lee Charnley?: 'Shy and quiet' company stalwart who rose through the ranks | date=5 March 2014|publisher=The Chronicle Live| first1=Dan | last1=Warburton}}</ref> On the final day of the ], Ashley gave his first televised interview to ], eight years after buying the club. He stated that he would sell up, but only when the club had won a trophy, quickly reiterating that qualifying for the ] would also count.<ref>{{cite web|url=http://www.skysports.com/football/news/11678/9863241/mike-ashley-says-he-will-not-sell-newcastle-united-until-he-has-won-trophy| title=Mike Ashley says he will not sell Newcastle United until he has won trophy | date=25 May 2015|publisher=Sky Sports}}</ref> With ]'s appointment as head coach, Ashley stepped down from the Newcastle United board of directors.<ref>{{cite news|url=http://www.nufc.co.uk/articles/20150610/club-statement-new-board-of-directors_2281670_4783052 | publisher=Newcastle United F.C | title=Club Statement: New Board Of Directors | date=10 June 2015}}</ref> Within ten months, McClaren left and was replaced by ], and Ashley gave another interview, where he reiterated his regret about buying the team but admitted that he was "wedded" to the club. He also felt that Benítez was the right man to keep the club in the Premier League.<ref>{{cite news|url=https://www.theguardian.com/football/2016/mar/21/mike-ashley-newcastle-wedded-relegated|title=Mike Ashley 'regrets' buying Newcastle but remains 'wedded' to club|last=Taylor|first=Louise|work=The Guardian|date=21 March 2016|access-date=4 May 2016}}</ref> The club was relegated for a second time under Ashley's ownership at the end of the following season after local rivals ] beat ] 3–0.<ref>{{cite news|url=https://www.theguardian.com/football/2016/may/11/sunderland-everton-premier-league-match-report|title=Sunderland safe after Lamine Koné double sinks crumbling Everton|last=Taylor|first=Daniel|work=The Guardian|date=11 May 2016}}</ref>
At 24 in ], Ashley married ] property developer Linda Jerlmyr, and they have three children. When she divorced him 14 years later citing spousal abuse, he quietly agreed one of the biggest settlements in British legal history, reportedly handing over the family home, property and assets with total worth of £50million.


During the final stages of ] for £300m from Ashley in April 2020, a consortium consisting of ], ], and the ] received notification from the Premier League that they were required to undertake the ] to prevent corruption. The document detailed PCP's long-running ] against ] in particular.<ref>{{cite news|url=https://www.bbc.co.uk/sport/football/52284645 |title= Newcastle United takeover deal worth £300m close |last1=Magowan|first1=Alistair|last2=Roan|first2=Dan|last3=Scott|first3=Laura|date=14 April 2020|publisher= BBC Sport |accessdate=14 August 2020}}</ref> Two months later, the consortium pulled out of the buying process, citing the prolonged delay from the Premier League to communicate a decision as the catalyst.<ref>{{cite web|url=https://www.independent.co.uk/sport/football/premier-league/newcastle-united-takeover-news-latest-pif-staveley-full-statement-a9646476.html |title= Newcastle takeover: Full statement from PIF, Amanda Staveley and Reuben Brothers as proposed bid fails|date=31 July 2020|work=The Independent|access-date=14 August 2020|url-status=live|archive-url=https://web.archive.org/web/20201004081908/https://www.independent.co.uk/sport/football/premier-league/newcastle-united-takeover-news-latest-pif-staveley-full-statement-a9646476.html |archive-date=4 October 2020}}</ref> Ashley was then engaged in various legal battles with the Premier League,<ref>{{cite web|url=https://www.skysports.com/amp/football/news/11678/12071622/newcastle-hire-lawyers-in-dispute-with-premier-league-over-failed-saudi-led-takeover |title= Newcastle hire lawyers in dispute with Premier League over failed Saudi-led takeover|date=14 September 2020|publisher= Sky Sports |access-date=21 September 2020}}</ref><ref>{{cite web|url= https://www.bt.com/sport/news/2021/may/newcastle-take-premier-league-to-competition-tribunal-over-takeover-collapse |title= Newcastle take Premier League to competition tribunal over takeover collapse |date=6 May 2021|publisher= BT Sport |accessdate=8 August 2021}}</ref> after Newcastle United released a statement saying that "the club and its owners do not accept that Premier League chief executive ] and the Premier League have acted appropriately" in relation to their conducting of the Owners' and Directors' Test.<ref>{{cite web|url=https://www.nufc.co.uk/news/latest-news/club-statement-1/ |title=Club statement|date=9 September 2020|publisher= Newcastle United |accessdate=2020-09-09}}</ref> On 7 October 2021, the consortium finalised the £300 million purchase of the club.<ref name=nufcSold>{{cite web| title =Premier League statement| publisher=Premier League| date = 7 October 2021| url = https://www.premierleague.com/news/2283712| access-date = 7 October 2021}}</ref>
According to Guardian newspaper: "The secretive billionaire is thought to live alone in a large house on the edge of a ] village. The building is hidden by trees, and CCTV cameras keep watch over the locked gates at the entrance to the half-mile drive. Ashley's neighbours say they never see him. At the nearby pub, nobody has heard of him. When the local newspaper attempted to find out more about him a few months ago, they eventually resorted to placing an advert in their own pages appealing for information - No one responded.


===Other clubs===
However, it is a very different story nowadays, with Mike spending a lot of time in the lowly city of Newcastle, as the new owner of Newcastle United. After his club beat League One Barnsley in a recent Carling Cup match, Mike again splashed the cash and bought drinks for fellow Newcastle revellers desperately trying to make friends within the community. Sporting the same Newcastle top that he had been wearing for the past 4 days, Mr Ashley posed for snaps with people mocking him, while also picking up some tips from the club’s gut-wigglers, at Buffalo Joe's.
Ashley acquired a 8.92% stake in the Rangers International Football Club, the parent company of Scottish football club ], in October 2014.<ref name="richardwilson">{{cite news|url=https://www.bbc.co.uk/sport/0/football/29464478|title=Newcastle owner Mike Ashley takes Rangers stake to almost 9%|last=Wilson|first=Richard|date=2 October 2014|publisher=BBC Sport}}</ref> The ] rejected Ashley's request to raise his shareholding to 29.9% due to the fact he already owned a large amount of Newcastle United shares, which was seen as a conflict of interest.<ref>{{cite news|url=https://www.bbc.co.uk/sport/0/football/30598388|title=SFA rejects Mike Ashley's Rangers stake increase request|date=24 December 2014|last=Wilson|first=Richard|publisher=BBC Sport}}</ref> In January 2015, Rangers fans protested against Mike Ashley's plans to secure a £10&nbsp;million loan using the ] as security,<ref>{{cite news|url=https://www.bbc.co.uk/sport/0/football/30859756|title=Rangers: Fans protest against board at Ibrox Stadium|date=16 January 2015|publisher=BBC Sport}}</ref> expressing major concern and distrust about his nature and the purpose of his intentions.<ref>{{cite web|url=https://www.bbc.co.uk/sport/0/football/30827483|title=Rangers: Mike Ashley seeks security over Ibrox for £10m loan|date=15 January 2015|last1=McLaughlin|first1=Chris|last2=Wilson|first2=Richard|publisher=BBC Sport}}</ref> On 23 June 2017, Ashley sold his entire Rangers shareholding to ] and Julian Wolhardt.<ref>{{cite news|title=Newcastle owner Mike Ashley sells entire Rangers shareholding|url=http://www.skysports.com/football/news/11678/10925066/newcastle-owner-mike-ashley-sells-entire-rangers-shareholding|date=23 June 2017|last=Thomas|first=Lyall|publisher=Sky Sports}}</ref>


On 17 November 2022, Ashley bought the ], ] stadium.<ref>{{cite web|url=https://www.coventrytelegraph.net/sport/football/retail-tycoon-mike-ashley-buys-25540985 |title=Retail tycoon Mike Ashley buys CBS Arena for £17m|date=17 November 2022|publisher=Coventry Live|access-date=3 April 2023}}</ref> On 13 December 2022, it was reported that Ashley had issued an eviction notice to the club, which caused backlash from both the club and fans, as Coventry had previously signed a contract letting them stay in the stadium for an additional 10 years in 2021. <ref>{{cite web|url= https://www.chroniclelive.co.uk/sport/football/football-news/former-newcastle-united-owner-mike-25740022 |title=Former Newcastle United owner Mike Ashley makes Coventry City stadium U-turn|date=13 December 2022|last=Hewitt|first=Matty|publisher=Chronicle Live|access-date=3 April 2023}}</ref> As of 28 March 2023, negotiations were still in progress, though the club had signed a short-term contract in the meantime.<ref>{{cite web|url=https://www.coventrytelegraph.net/sport/football/football-news/coventry-city-cbs-arena-deal-26576060|title=Update on Coventry City talks over CBS Arena deal with Mike Ashley's Frasers Group|last=Turner|first=Andy|date=28 March 2023|publisher=Coventry Live|access-date=3 April 2023}}</ref>
Buffalo Joe’s deputy entertainment manager, Gemma Dunn, said: “We thought it was just going to be a normal Saturday night, but when Mike Cashley came in the atmosphere dropped. “Everyone has been talking about him since he went to Blu Bambu on Wednesday so we were very disappointed. He was with a big group and they were all sugar-daddies.


==Personal life==
They joined in with all the moaning and groaning. We also played a few football songs and they loved that being typical uncultured Geordies. After buying Newcastle United, Mr Ashley was widely reported to be a recluse who was rarely seen by staff at the sportswear companies he ran.
Ashley is very private about his personal life.<ref name="juliafinch"/><ref name=heraldscotland>{{Cite web|url=http://www.heraldscotland.com/sport/13193432.Mike_Ashley__The_Elusive_Billionaire/|title=Mike Ashley, The Elusive Billionaire|website=The Herald|date=13 December 2014 |location=Glasgow|access-date=7 September 2016}}</ref> In 1988, he married Linda Jerlmyr, a ]-born ] graduate, and the couple have three children.<ref name="juliafinch">{{cite web|url=http://business.guardian.co.uk/story/0,,1939406,00.html|title='Britain's answer to Howard Hughes' poised to step out of shadows for sports store coup|last1=Finch|first1=Julia|last2=Cobain|first2=Ian|date=4 November 2006|work=The Guardian|access-date=3 April 2023}}</ref> Their son Ollie is a DJ and former owner of Radar Radio prior to its closure in 2018;<ref>{{cite web|url=https://www.vice.com/en/article/j5awkx/the-rise-and-demise-of-radar-radio|title=The Rise and Demise of Radar Radio|last=Noor|first=Poppy|date=11 May 2018|publisher=Vice|access-date=3 April 2023}}</ref> their eldest daughter Anna is married to Michael Murray, who stepped in as CEO of Frasers following Ashley's resignation;<ref>{{cite web|url=https://www.theguardian.com/business/2022/may/02/a-more-acceptable-mike-ashley-sports-directs-owner-gets-a-new-boss|title='A more acceptable Mike Ashley': Sports Direct's owner gets a new boss|last=Butler|first=Sarah|date=2 May 2022|work=The Guardian|access-date=3 April 2023}}</ref> and their younger daughter Matilda is owner of the Double Take cosmetics company, which she founded in 2015.<ref>{{cite web|url=https://www.theguardian.com/business/2016/dec/08/sports-direct-profits-mike-ashley-brexit-vote|title=Sports Direct chairman criticises 'extreme campaign' as profits fall 57%|last=Kollewe|first=Julia|date=8 December 2016|work=The Guardian|access-date=3 April 2023}}</ref> Ashley and Jerlmyr divorced in 2003, culminating in one of the biggest settlements in British legal history, with Ashley reportedly handing over the family home, multiple properties, and assets with a total worth of £50m.<ref name="times-dec-2006"/>


==References==
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{{Frasers Group}}


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Latest revision as of 11:18, 21 December 2024

British entrepreneur (born 1964)

Mike Ashley
Ashley in 2023
BornMichael James Wallace Ashley
(1964-09-09) 9 September 1964 (age 60)
Walsall, Staffordshire, England
OccupationBusinessman
Years active1980–present
TitleCEO of Sports Direct (1982–2018)
Newcastle United owner (2007–21)
CEO of Frasers Group (2018–2022)
Spouse Linda Jerlmyr ​ ​(m. 1988; div. 2003)
Children3

Michael James Wallace Ashley (born 9 September 1964) is a British retail entrepreneur who is the founder and former chief executive of Frasers Group plc (formerly Sports Direct International). He owned the Newcastle United football club between 2007 and 2021.

According to The Sunday Times Rich List in 2023, Ashley is the 49th richest person in the UK with an estimated net worth of £3.84 billion. In August 2021, Ashley announced that he intended to step down as CEO of Frasers Group plc in May 2022, but would remain a director of the main Board.

Early life

Ashley was born in Walsall in the West Midlands in 1964 and grew up in Burnham. His father was a manager at a food distribution depot. Ashley was educated at Burnham Grammar School in Burnham, Buckinghamshire and left school at 16 to become a county-level squash player. After an injury, he worked as a county-level squash coach.

Entrepreneurship

In 1982, at age 18, he opened his first sport and ski shop in Maidenhead with a £10,000 (equivalent to £44,576 in 2023) loan from his family. The chain quickly expanded in and around London and in the late 1990s, Ashley rebranded the chain as Sports Soccer. He was a sole trader and was not required to file accounts at Companies House; Sports Soccer became a limited liability company in 1999. Ashley hired Merrill Lynch for an initial public offering in November 2006 and the group was initially valued at up to £2.5bn ahead of the flotation on the London Stock Exchange.

The first brand Ashley added to his portfolio was Donnay Sports, followed by Dunlop Slazenger in February 2003, which he purchased for £40 million. He acquired Karrimor in March 2003 and later purchased Kangol for £10 million. Ashley took a £9 million stake and signed a long-term deal with Umbro. In mid-2006, he took a 25% stake in Matalan and installed mezzanine floors in larger Matalan stores for Sports World outlets. He also had a 29.4% stake in Blacks Leisure Group, owner of Millets and Mambo, and in 2005 purchased 9% stake in JJB Sports and 19% stake in JD Sports. In 2006, it overtook JJB Sports as the UK's largest sportswear retailer. He also owns Lonsdale. In 2019, there were more than 400 Sports Direct, Lillywhites, and USC stores in the United Kingdom and employed more than 20,000 people across the UK, Ireland, Belgium and Slovenia.

Sports Direct acquired a 38.5% stake in retailer Game Digital and, in June 2019, Ashley placed a £52 million bid to buy The Times. In February 2020, he bought a 12.5% stake in Mulberry and, in August, his Fraser Group purchased assets from DW Sports Fitness in a deal worth up to £44 million. The group initially bought 46 leisure clubs and 31 retail outlets from DW Sports Fitness for £37 million to merge with its own business. In February 2023, it was announced that he was in advanced negotiations to buy The Mall Luton and Overgate Centre for a combined total of £100m.

In 2000, Ashley gave the Office of Fair Trading evidence of business meetings held by sports retailers to fix the price of football shirts. At a meeting held at Allsports' chairman David Hughes' home in Cheshire, Dave Whelan reportedly told Ashley: "There's a club in the north, son, and you're not part of it." On 26 July 2017, Ashley won a legal dispute against investment banker Jeffrey Blue, who alleged that during a "night of heavy drinking" at the Horse and Groom pub in London, Ashley agreed to pay Blue £15 million if Sport Direct's shares doubled to £8. The High Court ruled (in Blue v Ashley) that no-one would have thought that what Ashley said was serious. In March 2020, Ashley and Sports Direct were criticised after an announcement that they would stay open despite increased government restrictions associated with the COVID-19 pandemic. A few days later, they announced that they would be closing until given the green light to reopen by the government.

On 31 January 2010, an episode of BBC North East and Cumbria's Inside Out, titled "Mike Ashley Uncovered," journalist and host Chris Jackson travelled to Thailand to visit Lonsdale's factories. His experiences purchasing Newcastle United without knowing how much debt the club was in was also detailed. Neither Ashley nor his representatives showed interest in taking part in the film, declaring that the film was producing a majority of inaccuracies. They did, however, state that they would be reviewing the film closely. No further comments were made. In 2016, he was ordered by the Department for Business, Innovation and Skills to investigate working conditions at a Sports Direct warehouse in Shirebrook following allegations of misconduct. During the hearing, MPs compared Sports Direct to a "Victorian workhouse." In 2020, The Guardian reported that an undercover investigation revealed that working conditions had improved only incrementally.

On 20 December 2024, Mike Ashley faced rejection from Boohoo shareholders in his bid for a board seat, with 64% voting against his appointment during a meeting in Manchester. Despite Frasers Group holding a 27% stake as Boohoo's largest shareholder, the online retailer cited "irreconcilable conflicts of interest" in opposing the appointments.

Football

Newcastle United

On 23 May 2007, Ashley bought Sir John Hall's 41.6% stake in Newcastle United at one pound per share, for a total cost of £55,342,223 via his company St James Holdings Ltd. Under the terms of UK takeover law, purchases of more than 30% of a company require the buyer to offer to buy remaining shares at the same or greater price. On 31 May, it was reported that the Newcastle board were considering Ashley's offer and, on 7 June, chairman Freddy Shepherd agreed to sell his 28% share to Ashley. By 15 June 2007, Ashley owned a 77.06% stake in Newcastle United, on course to withdraw the club from the stock exchange, having surpassed the 75% threshold required. The following month, Ashley paid around £134 million to acquire the remaining 22.94%, making him sole owner of the club. He paid off large sums of debt inherited from the previous owner but was criticised for not doing due diligence when buying the club, as he subsequently revealed he had been unaware of issues such as the upfront payment of club finances, including the Northern Rock sponsorship and the presence of outstanding liabilities for long-past player transfers.

Ashley installed Chris Mort as chairman and gave him the responsibility to run the club. Meanwhile, Ashley watched games from the stands among other fans. Sunderland publicly refused to give Ashley permission to wear his team shirt in the Stadium of Light corporate box for the Tyne–Wear derby on 10 November. Instead of dressing up for the game, as is customary, Ashley watched the game from the stands with other Newcastle fans as usual. Ashley's popularity increased further with the return of Kevin Keegan as manager on 16 January 2008 to replace the unpopular Sam Allardyce. On 30 August 2008, Ashley was shown on live television drinking beer while with fans in the away stand during Newcastle's game against Arsenal in London, contravening Premier League licensing rules stating that alcohol may not be consumed in sight of the pitch. Ashley subsequently "received words of advice" from the police during the game. A Newcastle United statement said Ashley had been given the beer and told that it was non-alcoholic, despite the fact that Emirates Stadium does not sell non-alcoholic beer.

On 2 September 2008, Ashley learned that Keegan was allegedly sacked by managing director Derek Llambias after expressing disdain with Director of Football Dennis Wise's interference in team matters. Keegan's official resignation on 4 September led to prolonged protests from fans, who dubbed Ashley and Wise the "Cockney Mafia." The League Managers Association advised the club to develop a structure to satisfy Keegan's replacement and to avoid damage to the club's image. Ashley put the club up for sale on 14 September, one day after the first home game since Keegan's resignation, which Ashley did not attend. He acknowledged the fans' anger and stated that he had the utmost respect for Keegan, and no longer wanted to subsidise the club, as he believed it would no longer be safe for him or his family to attend matches. He appointed Joe Kinnear as temporary Director of Football, replacing Wise, as he began his search. After a trip to the Middle East, reportedly to solicit potential buyers, Ashley handed responsibility of the club's sale to a London law firm. The Newcastle United Supporters Club, an organisation meant to "properly" represent fans' views to future Board members, was established at this time, and there was an increase in interest of whether it was feasible to have a fan buyout of the club. On 28 December, Ashley announced that the club was no longer up for sale after no acceptable buyer was identified.

Newcastle fans show "Mike Ashley Out" cards away to QPR in May 2015

In January 2009, interim manager Joe Kinnear was offered a full-time position at the club, but suffered heart trouble in February and took leave from the club. On 1 April, Ashley appointed Alan Shearer to assume Kinnear's duties; Shearer, however, was unable to achieve more than five points from the eight games played under his charge. On 24 May, Newcastle United was relegated to the Championship; the following day, Ashley apologised to fans for mistakes made throughout the season and praised the staff, including Shearer and Kinnear, for their efforts. Ashley began searching for a buyer again in August and September 2009. Local businessman Barry Moat reportedly opened negotiations with the club but these fell through. On 2 October, a Premier League arbitration panel found the club guilty of "constructive dismissal" and Ashley was made to pay Keegan £2,000,000 compensation plus interest for his mistreatment during the time at the club. The club was off the market again by 27 October and Ashley put an additional £20m into the club. This move was criticised by fans, as he had stated the week prior that he regretted the purchase of the club and felt he never had the required stance and knowledge to own a football club. In this statement, the club also announced they would be attempting to sell the club's naming rights to the stadium in an effort to pay off debts. This move outraged fans, who argued that the club would lose heritage if the name was changed. A few days later, on 4 November, it was announced that Ashley's Sports Direct would sponsor the stadium, rebranding it the "sportsdirect.com @ St James' Park Stadium" until the end of the season.

Criticism from fans mounted on 6 November 2010, when manager Chris Hughton was sacked and subsequently replaced with Alan Pardew. Ashley assumed the role of managing director following the June 2013 resignation of Llambias; Lee Charnley was hired as his permanent replacement in 2014. On the final day of the 2014–15 season, Ashley gave his first televised interview to Sky Sports, eight years after buying the club. He stated that he would sell up, but only when the club had won a trophy, quickly reiterating that qualifying for the Champions League would also count. With Steve McClaren's appointment as head coach, Ashley stepped down from the Newcastle United board of directors. Within ten months, McClaren left and was replaced by Rafael Benítez, and Ashley gave another interview, where he reiterated his regret about buying the team but admitted that he was "wedded" to the club. He also felt that Benítez was the right man to keep the club in the Premier League. The club was relegated for a second time under Ashley's ownership at the end of the following season after local rivals Sunderland beat Everton 3–0.

During the final stages of buying the club for £300m from Ashley in April 2020, a consortium consisting of PCP Capital Partners, Reuben Brothers, and the Public Investment Fund of Saudi Arabia received notification from the Premier League that they were required to undertake the Owners' and Directors' Test to prevent corruption. The document detailed PCP's long-running legal case against Barclays in particular. Two months later, the consortium pulled out of the buying process, citing the prolonged delay from the Premier League to communicate a decision as the catalyst. Ashley was then engaged in various legal battles with the Premier League, after Newcastle United released a statement saying that "the club and its owners do not accept that Premier League chief executive Richard Masters and the Premier League have acted appropriately" in relation to their conducting of the Owners' and Directors' Test. On 7 October 2021, the consortium finalised the £300 million purchase of the club.

Other clubs

Ashley acquired a 8.92% stake in the Rangers International Football Club, the parent company of Scottish football club Rangers, in October 2014. The Scottish Football Association rejected Ashley's request to raise his shareholding to 29.9% due to the fact he already owned a large amount of Newcastle United shares, which was seen as a conflict of interest. In January 2015, Rangers fans protested against Mike Ashley's plans to secure a £10 million loan using the club's stadium as security, expressing major concern and distrust about his nature and the purpose of his intentions. On 23 June 2017, Ashley sold his entire Rangers shareholding to Club 1872 and Julian Wolhardt.

On 17 November 2022, Ashley bought the CBS arena, Coventry City's stadium. On 13 December 2022, it was reported that Ashley had issued an eviction notice to the club, which caused backlash from both the club and fans, as Coventry had previously signed a contract letting them stay in the stadium for an additional 10 years in 2021. As of 28 March 2023, negotiations were still in progress, though the club had signed a short-term contract in the meantime.

Personal life

Ashley is very private about his personal life. In 1988, he married Linda Jerlmyr, a Swedish-born economics graduate, and the couple have three children. Their son Ollie is a DJ and former owner of Radar Radio prior to its closure in 2018; their eldest daughter Anna is married to Michael Murray, who stepped in as CEO of Frasers following Ashley's resignation; and their younger daughter Matilda is owner of the Double Take cosmetics company, which she founded in 2015. Ashley and Jerlmyr divorced in 2003, culminating in one of the biggest settlements in British legal history, with Ashley reportedly handing over the family home, multiple properties, and assets with a total worth of £50m.

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