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{{Short description|Canadian florist}}
{{pp-semi-protect|small=yes}}
{{pp-pc1}}
{{Advert|date=May 2009}}
{{Infobox company
| name = Bloomex
| logo = Bloomex logo.svg
| industry = ] ]
| type = ]
| founder = Dimitri Lokhonia
| founded = {{start date and age|2005}}
| areas_served = ], ], ], ]
| location = ], ]
| website = {{url|https://bloomex.ca}}
}}
'''Bloomex''' is a national Canadian ] company offering various floral and gift arrangements throughout ], ],<ref name="ATO"></ref><ref name="Business Profiles"></ref> ] and the ] via its online order system. The company, headquartered in ], ], is ] by its founder and president, Dimitri Lokhonia.


==Business model==
{{Notability|date=May 2009}}
Bloomex is a ] business that ships flower arrangements and other gift related items direct to consumers. The company was established in 2005<ref>{{cite web|url=http://bloomex.ca/index.php?option=com_content&task=view&id=91|title=Bloomex Corporate Profile|access-date=June 3, 2013}}</ref><ref>{{cite web|url=https://www.ic.gc.ca/app/scr/cc/CorporationsCanada/fdrlCrpDtls.html?corpId=6489427&V_TOKEN=1370389928288&crpNm=bloomex&crpNmbr=&bsNmbr=|title=Federal Corporation Information - 6489427 - Corporations Canada |website=Industry Canada |access-date=8 June 2013}}</ref> and maintains its headquarters and ] in Ottawa. The company owns ]s that connect customers to the Ottawa ] when they dial a number in their local area code.{{citation needed|date=May 2020}}
{{refimprove|section|date=May 2009}}
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{{AfDM|page=Bloomex|logdate=2009 May 22|substed=yes }}
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'''Bloomex''' is a national Canadian ] ], offering various ] and gift arrangements throughout ] and the U.S. via its online computerized system.The Bloomex website acts as a storefront allowing consumers worldwide to place orders online themselves, chat with a live agent or place orders through a 1-800 number.


⚫ ==Controversy==
Bloomex has same day delivery to almost any location in Canada, and orders can be placed 24 hours a day. Bloomex provides fresh cut flowers through its network of growers, and company owned facilities. 87%{{Fact|date=May 2009}} of orders are done directly at company owned warehouses located in major metropolitan areas such as ], ], ], ], ], ] and ], and shipped out to recipients.
On March 1, 2008, '']'' business and ] columnist ] reported on Bloomex online complaints, offering one customer's experience with a promised same-day delivery as an example of company unresponsiveness. In a follow-up ''Star'' column the next week, company president Lokhonia examined Roseman's late-delivery example, explaining that the order was entered past the deadline for same-day delivery, it was delivered according to the company's published ], and the company never refunds delivery charges in such cases in order to maintain its low prices.<ref name="thestar20080308">''Toronto Star'', , March 8, 2008</ref> Lokhonia also alleged that some complaints were actually written by small retail florists in competition with Bloomex,<ref name="thestar20080301">''Toronto Star'', {{Webarchive|url=https://web.archive.org/web/20121016082204/http://www.thestar.com/printArticle/308355 |date=2012-10-16 }}, March 1, 2008</ref> a statement that drew fresh online complaints.<ref name="Roseman20080715">, July 15, 2008</ref>


In June 2008, Bloomex issued a ] admitting that the company had made mistakes in the past due to unexpectedly strong sales growth, and announced new systems to improve customer satisfaction.<ref>Bloomex press release: , June 2008</ref>
Bloomex has 2 divisions, Flowers Wholesale which offers flowers in bulk to the general population and Bloomex Wedding Flowers, where they have wedding consultants to help with wedding flower selections.
Bloomex can deliver to almost 97% of the Canadian population.<ref>{{cite news|publisher=Financial Post|title=Financial due diligence doesn't cover all|author=Mary Teresa Bitti|date=February 23, 2009|url=http://www.financialpost.com/story.html?id=1318565}}</ref> Bloomex is a supporter of the Canadian Cancer Society, where 10% of the proceeds of their Give Hope Collection is donated for cancer research.<ref></ref>


In November 2022, the Australian consumer organisation ] awarded Bloomex a ] after the company accepted an order for six “extra large” bunches of flowers in glass vases for a funeral, with only a single bunch of dead daisies delivered at 2 am on the day after the event.<ref>{{Cite web |last=Patty |first=Anna |date=2022-11-02 |title=Withered bunch of flowers for $325 delivered a day late for funeral |url=https://www.smh.com.au/business/workplace/withered-bunch-of-flowers-for-325-delivered-a-day-late-for-funeral-20221101-p5buqt.html |access-date=2022-11-03 |website=]|language=en}}</ref>
The Bloomex head office is located in Ottawa, Ontario. It is a ].


In December 2022, the ] initiated legal proceedings against Bloomex, alleging the publication of misleading online star ratings and false statements that prices were discounted.<ref>{{cite web |title=Bloomex in Court for allegedly misleading online advertising |url=https://www.accc.gov.au/media-release/bloomex-in-court-for-allegedly-misleading-online-advertising |website=]|access-date=5 January 2023}}</ref>
⚫ ==Controversy==


==See also==
Bloomex has been criticized by several ] including the ],<ref name="ripoff"></ref> Canadian bargain hunting website Red Flag Deals,<ref name="redflag"></ref> the ]'s Ellen Roseman<ref name="thestar"></ref> and the ].<ref name="BBB Rating"></ref> Bloomex is criticized by these groups for poor service, poor quality flowers, late deliveries, and refusal to answer emails, correct problems, or provide refunds.<ref name="ripoff"></ref><ref name="redflag"></ref><ref name="thestar"></ref><ref name="BBB Rating"></ref>
*]

*]
Roseman has been chronicling complaints against Bloomex since 2007 and worked with the company's PR agent for a short time to try to resolve problems.<ref></ref> Roseman's best advice now is " instead of pursuing for a refund, which will just frustrate you, call your credit card issuer. It’s easy to get a chargeback when you can show you paid for services that were not rendered."<ref></ref>
*]

The Canadian ]<ref name="BBB Rating"></ref> gave Bloomex its lowest possible rating, an "F", due to the number of unresolved complaints and Bloomex's refusal to accept any further complaints through the BBB.


==References== ==References==
{{reflist}} {{Reflist}}

==External links and further readings==
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Latest revision as of 20:28, 29 May 2024

Canadian florist

Bloomex
Company typePrivate
IndustryFloral delivery
Founded2005; 20 years ago (2005)
FounderDimitri Lokhonia
HeadquartersOttawa, Ontario
Areas servedAustralia, Canada, New Zealand, United States
Websitebloomex.ca

Bloomex is a national Canadian floral company offering various floral and gift arrangements throughout Canada, Australia, New Zealand and the United States via its online order system. The company, headquartered in Ottawa, Ontario, is privately held by its founder and president, Dimitri Lokhonia.

Business model

Bloomex is a floristry business that ships flower arrangements and other gift related items direct to consumers. The company was established in 2005 and maintains its headquarters and call centre in Ottawa. The company owns virtual telephone numbers that connect customers to the Ottawa call center when they dial a number in their local area code.

Controversy

On March 1, 2008, Toronto Star business and consumer affairs columnist Ellen Roseman reported on Bloomex online complaints, offering one customer's experience with a promised same-day delivery as an example of company unresponsiveness. In a follow-up Star column the next week, company president Lokhonia examined Roseman's late-delivery example, explaining that the order was entered past the deadline for same-day delivery, it was delivered according to the company's published terms and conditions, and the company never refunds delivery charges in such cases in order to maintain its low prices. Lokhonia also alleged that some complaints were actually written by small retail florists in competition with Bloomex, a statement that drew fresh online complaints.

In June 2008, Bloomex issued a press release admitting that the company had made mistakes in the past due to unexpectedly strong sales growth, and announced new systems to improve customer satisfaction.

In November 2022, the Australian consumer organisation Choice awarded Bloomex a Shonky Award after the company accepted an order for six “extra large” bunches of flowers in glass vases for a funeral, with only a single bunch of dead daisies delivered at 2 am on the day after the event.

In December 2022, the Australian Competition & Consumer Commission initiated legal proceedings against Bloomex, alleging the publication of misleading online star ratings and false statements that prices were discounted.

See also

References

  1. Australia Trademark Office
  2. Business Profiles
  3. "Bloomex Corporate Profile". Retrieved June 3, 2013.
  4. "Federal Corporation Information - 6489427 - Corporations Canada". Industry Canada. Retrieved 8 June 2013.
  5. Toronto Star, "Same price, but fewer tax returns" (second section), March 8, 2008
  6. Toronto Star, "'Wecare' doesn't tell the real tale" Archived 2012-10-16 at the Wayback Machine, March 1, 2008
  7. Ellen Roseman, "Online florist Bloomex pays attention to online gripes", July 15, 2008
  8. Bloomex press release: "Online Florist Takes Complaints Seriously", June 2008
  9. Patty, Anna (2022-11-02). "Withered bunch of flowers for $325 delivered a day late for funeral". Sydney Morning Herald. Retrieved 2022-11-03.
  10. "Bloomex in Court for allegedly misleading online advertising". Australian Competition & Consumer Commission. Retrieved 5 January 2023.
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