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			{{Short description\|American online travel agency}}
	'''Priceline.com''' ({{nasdaq\|PCLN}}) is a company that operates a commercial ] that helps users obtain ] rates for ]-related items such as ] tickets and ] stays. The company is not a direct supplier of these services; instead it provides comparative pricing from an assortment of service companies. It is headquartered in ], ], ].
			{{Distinguish\|text=the Australian pharmaceuticals retailer ]}}
			{{Infobox company
			\| name = Priceline.com
			\| logo = Priceline.com logo.svg
			\| logo_size =
			\| type = ]
			\| industry = ]
			\| foundation = {{Start date and age\|1997}}, by ]<ref>{{cite news \| url=https://fortune.com/2017/04/26/priceline-jay-walker-upside-2/ \| title=The Man Who Told Leisure Travelers to 'Name Your Price' Would Like a Word With Business Travelers \| first=Andrew \| last=Nusca \| work=] \| date=April 26, 2017}}</ref><br>(online 1998)
			\| location_city = ]
			\| location_country = United States
			\| key_people = Brett Keller (])<ref>{{cite web \| url=https://media.priceline.com/executive-teams/ \|title=Priceline: Executive Team \| publisher=Priceline}}</ref>
			\| parent = ]
			\| homepage = {{URL\|www.priceline.com}}
			}}

			'''Priceline.com''' is an ] for finding ] rates for ]-related purchases such as ] tickets and ] stays. The company facilitates the provision of travel services from its suppliers to its clients. Priceline.com is headquartered in ], ] and is wholly owned by ], which also owns ], ] and other sites. The company was founded in 1997. It operates in more than 200 countries and territories around the world and has partnerships with over 400 airlines and 300,000 hotels. Users can search for travel deals and discounts on the website, and in the past also offered the "Name Your Own Price" feature to bid on hotel rooms and flights.
	Priceline was the brainchild of digital ] ]; the company's origins were closely tied with Walker's company ]. Hong Kong company ] later purchased a significant portion of Priceline's stock.<ref>{{cite web\|url=http://moneycentral.msn.com/ownership?Holding=5%25+Ownership&Symbol=PCLN\|title=priceline.com Incorporated: Ownership\|work=]\|accessdate=2006-12-20}}</ref>

	==History==		==History==
			Priceline was founded by ], who left the company in 2000,<ref>{{cite news
			\|url=https://www.forbes.com/sites/tompost/2012/09/18/priceline-com-cofounder-jay-walker-on-turning-the-art-of-giving-into-a-systematic-business/ \| title=Priceline.com Cofounder Jay Walker On Turning The Art Of Giving Into A Systematic Business \| first=Tom \| last=Post \| work=] \|date=September 18, 2012}}</ref> by which time ], ]'s #2, had come aboard as chief executive.<ref>{{cite news \|newspaper=]
			\|url=https://www.nytimes.com/1999/09/19/business/in-my-duffel-bag-richard-s-braddock.html
			\|title=In my Duffel Bag: Richard S. Braddock
			\|author=Timothy L. O'Brien \|date=September 19, 1999}}</ref> Braddock left in 2004,<ref>{{cite news
			\|newspaper=]
			\|url=https://www.wsj.com/articles/SB108142882715877850
			\|title=Braddock Resigns As the Chairman Of Priceline.com
			\|date=April 9, 2004}}</ref> having helped take the company public in 1999.<ref name=RickB.Aspen>{{cite web
			\|url=https://www.aspeninstitute.org/our-people/richard-braddock
			\|title=Richard Braddock}}</ref>

			Entrepreneur Michael Loeb assisted in the "creation and early funding".<ref>{{Cite web \| url=https://www.loeb.nyc/michael-loeb/ \| title=Michael Loeb Biography \| last=Michael \| first=Loeb}}</ref>
	It first gained prominence for its '']'' system, where travelers would name their price for airline tickets, hotel rooms, car rentals and vacation packages. The price would be compared to undisclosed prices in the Priceline database, with the purchaser knowing the location and name of the rental car company, airline or hotel only after the purchase had gone through, with no rights to cancel. (According to the web site, the no-cancellation no-refund policy is because Priceline offers the price to the hotel, airline or car rental agency with the promise that the service would be sold and the seat or hotel will be filled or the car will be rented.)

			Priceline first became known for its '']'' system, where travelers would name their price for airline tickets, hotel rooms, car rentals, and vacation packages. While the purchaser can select a general location, service level, and price. The sales are for ]; details are disclosed only after the transaction is complete with no possibility of cancellation.
	Priceline's cut of the proceeds was the difference between the price an individual named and the price charged by the service establishment. More recently, it has moved to a more traditional model where travelers are presented prices and are also told the name of the establishment. Travelers can still choose to name their price for airline tickets, hotel rooms and rental cars. The number of airlines, hotels and car rental company participants in the name your own price program has increased as these suppliers utilize this opaque market Priceline created to sell their perishable inventory without lowering prices through other traditional sales channels. Priceline now also sells discounted cruises, as well as tours and attractions.

			Priceline's profit from the proceeds is the difference between the price suggested by a customer and the one charged by the service provider. It has also added a more traditional model, called Express Deals, where travelers have presented prices and a geographical perimeter within which the hotel will be located but are not told the name of the establishment.<ref>{{cite news \| url=https://www.latimes.com/travel/la-xpm-2012-jun-27-la-trb-priceline-introduces-express-deals-for-hotels-20120625-story.html \| title=Priceline introduces Express Deals for hotels \| work=] \| first=Terry \| last=Gardner \| date=June 27, 2012 \| url-access=subscription}}</ref>
	Priceline.com also experimented with selling gasoline and groceries under the ''Name Your Own Price'' model in 2000, at the height of the ], through a partially-owned affiliate, WebHouse Club. Priceline also got into the ] business with ''Priceline Yard Sales'', where individuals would use the Priceline system to haggle for various second-hand items and trade them in person. Priceline also sold ] telephone service and ] under the ''Name Your Own Price'' model. All of these experiments were terminated in 2002. Another experiment, the ''Name Your Own Rate'' system for home loans, continues under a license with ]. In 2002 Priceline licensed its “Name Your Own Price” travel system to eBay.

			Priceline offers a tool named Pricebreakers for Hotel bookings. It claims that the price of the hotels are up to 50% off retail. It is somewhat similar to Express Deal but instead of showing the geographical location within a perimeter, it provides the names of 3 hotels, and one of the hotels will be allocated after the payment is done.
	Priceline returned to its original focus on travel products, such airfares and rental cars, with the addition of cruise sales and a special emphasis on hotel bookings in its commercials. During November 2007 Priceline “permanently” eliminated all booking fees on published airfares.

			Travelers can still choose to name their price for airline tickets, hotel rooms, and rental cars. The number of airlines, hotels and car rental company participants in the name your own price program has increased as these suppliers utilize this opaque market Priceline created to sell their perishable inventory without lowering prices through other traditional sales channels. Priceline also sells discounted cruises, as well as tours and attractions.
	==Spokespeople==

			In 2002, Priceline licensed its '']'' travel system to ].<ref>{{Cite web\|title=Priceline and eBay Team Up to Provide Enhanced Travel Services {{!}} Booking Holdings\|url=https://ir.bookingholdings.com/news-releases/news-release-details/priceline-and-ebay-team-provide-enhanced-travel-services\|access-date=2020-11-28\|website=ir.bookingholdings.com\|language=en}}</ref>
	For years, Priceline's official spokesperson has been ], who agreed to do the spots for free in exchange for ] in the company.{{Fact\|date=September 2008}} The arrangement turned out to be quite profitable for Shatner, who sold much of the stock shortly before its value plummeted in the ]. An early ad campaign featuring Shatner had him belt out popular songs in ], in the style of his album, "]". He was "replaced" in 2004 by his "]" co-star, ]. Shatner still appeared in spots for Priceline, running into Nimoy as his replacement. When that campaign ended Shatner again became Priceline's sole spokesperson. In 2007 a new ad campaign by ] had Shatner take on the role of Priceline's Negotiator.

			In November 2007, Priceline “permanently” eliminated all booking fees on published airfares.
	In September 2008 in a ] skit during the opening monologue by Olympian ], Shatner rose from the audience to give Phelps tips on product endorsements. Priceline has been parodied in other ''Saturday Night Live'' skits and on the ] by ].

			In April 2014, Priceline.com Incorporated changed its name to "The Priceline Group Inc." The corporate name change was intended to create a clear delineation between the global Priceline business.<ref>{{cite press release \| publisher=] \| url=https://www.prnewswire.com/news-releases/pricelinecom-incorporated-announces-corporate-name-change-253351601.html \| title=Priceline.com Incorporated Announces Corporate Name Change \| date=April 1, 2014}}</ref> Now, Priceline.com is one of six primary brands of Booking Holdings.<ref>{{cite web \| publisher=] \| url=https://www.bookingholdings.com/ \|title=Booking Holdings}}</ref>
	==Acquisitions==

			Priceline announced in May 2015 that it would invest an additional $250 million in ] online travel company ] to tap the fast-growing China market.<ref>{{cite news \| first=Ankit \| last=Ajmera \| url=https://www.reuters.com/article/us-ctrip-com-intl-equity-priceline-group-idUSKBN0OB0YQ20150526 \| title=Priceline to invest additional $250 million in China's Ctrip.com \| work=] \|date=26 May 2015}}</ref>

			Priceline officially ended its '']'' deals for flight bookings in 2016,<ref>{{Cite web\|title=Why Did Priceline Discontinue Its 'Name Your Own Price' Option For Flight Bookings? -\|url=https://www.trefis.com/stock/pcln/articles/375685/why-did-priceline-discontinue-its-name-your-own-price-option-for-flight-bookings/2016-09-06\|access-date=2021-10-04\|website=Trefis}}</ref> rental cars in 2018<ref>{{Cite web\|last=Trejos\|first=Nancy\|title=Priceline ends 'Name Your Own Price' deals for rental cars\|url=https://www.usatoday.com/story/travel/roadwarriorvoices/2018/03/26/priceline-ends-name-your-own-price-deals-rental-cars/457678002/\|access-date=2021-10-04\|website=USA TODAY\|language=en-US}}</ref> and hotels in 2020.<ref>{{Cite web\|date=2012-11-12\|title=How to Use Priceline's 'Name Your Own Price'- Simplified\|url=https://goingawesomeplaces.com/how-to-use-priceline-simplified/\|access-date=2021-10-04\|website=Going Awesome Places\|language=en-US}}</ref>

			===Other services===
			Priceline.com experimented with selling gasoline and groceries under the ''Name Your Own Price'' model in 2000, at the height of the ], through a partially owned affiliate, WebHouse Club.

			Priceline got into the ] business with ''Priceline Yard Sales'', where individuals would use the Priceline system to haggle for various second-hand items and trade them in person.

			Priceline sold ] and automobiles under the ''Name Your Own Price'' model.

			These experiments were terminated in 2002.

			Another experiment, the ''Name Your Own Rate'' system for home loans, continues under a license with ].

			In 2016, Brett Keller was named CEO of the priceline.com brand.<ref>{{Cite news \| url=https://www.reuters.com/article/idUSASC09GSS \| title=CORRECTED-BRIEF-Priceline Group appoints Brett Keller as CEO of Priceline.com \| work=] \| date=November 7, 2016}}</ref>

			==Spokespeople==

			===William Shatner===
			In 1997,<ref>{{cite press release \| url=https://www.hospitalitynet.org/news/4029964.html \| title=William Shatner Takes Center Stage In New Priceline Negotiator Advertising Campaign \| publisher=Hospitality Net \| date=17 January 2007}}</ref> ] became the spokesman for Priceline.com, agreeing to do the spots in exchange for ] in the company.<ref>{{cite news \| first=Nicholas \| last=Carlson \| work=] \| url=https://www.businessinsider.com/william-shatner-has-made-600-million-shilling-pricelinecom-2010-5 \| title=William Shatner Has Made $600 Million Shilling Priceline.com \| date=May 4, 2010}}</ref> Shatner allegedly sold the stock before the burst of the ], making a $600 million profit; however, this number was disputed as an ] by CEO Jeffery Boyd.<ref>{{cite news \| url=https://www.cnbc.com/2013/11/08/no-mega-bucks-for-shatner-on-priceline-stock-ceo.html \| title=No megabucks for Shatner on Priceline stock: CEO \| first=Matthew J. \| last=Belvedere \| work=] \| date=November 8, 2013}}</ref><ref>{{cite news \| url=https://www.aol.com/2010/05/05/william-shatner-lives-long-and-prospers-but-not-600-million/ \| title=William Shatner Lives Long and Prospers -- but Did He Really Make $600 Million? \| first=JONATHAN \| last=BERR \| work=] \| date=May 5, 2010}}</ref> An early ad campaign featuring Shatner had him belt out popular songs in ], in the style of his album, '']''. He was "replaced" in 2004 by his '']'' co-star, ]. Shatner still appeared in spots for Priceline, running into Nimoy as his replacement. When that campaign ended, Shatner again became Priceline's sole spokesperson.

			In 2007, an ad campaign by ] had Shatner take on the role of the Priceline Negotiator. In commercials that began airing January 22, 2012, Shatner's Negotiator character apparently dies as a bus falls off a bridge and explodes.<ref>{{cite news \| url=https://www.csmonitor.com/Business/Latest-News-Wires/2012/0119/William-Shatner-dies-again.-Bye-bye-Priceline-Negotiator \| title=William Shatner 'dies' again. Bye-bye Priceline Negotiator. \| last=Elber \| first=Lynn \| publisher=] \| agency=] \| date=January 19, 2012}}</ref> Subsequent ads have featured his "spirit," still advertising Priceline.com from beyond the grave. In August 2012, Shatner was brought back in a commercial located on a stormy, cloudy beach, parodying the end of the film '']''. A man, apparently an investigator, stands next to Shatner. Shatner is holding a wooden surfboard, wearing a suit with shortened pants and pitching the new way of booking a hotel. He states that surfing is his life now and "we'll see where the waves take me. Sayonara!" and goes charging into the waves.

			Priceline has been parodied on '']'' and in multiple '']'' skits. In a September 2008 ''SNL'' skit, during the opening monologue by Olympian ], Shatner rose from the audience to give Phelps tips on product endorsements.<ref>{{Cite web\|date=September 15, 2008\|title=SNL peason premiere fails to live up to expectations \|url=https://ndsmcobserver.com/2008/09/snl-peason-premiere-fails-to-live-up-to-expectations/\|access-date=2021-02-08\|website=The Observer}}</ref>
	===Agoda.com===

			===Theresa Caputo===
	In November 2007 Priceline acquired the Bangkok and Singapore-based ''']'''<ref>{{cite news
			In June 2012, Theresa Caputo, star of the television show ''],'' appeared in a commercial for Priceline.com, in which she portrayed herself "connecting" with the late Priceline Negotiator character previously played by William Shatner.<ref>{{Cite web\|url=https://www.prnewswire.com/news-releases/tvs-long-island-medium-theresa-caputo-channels-the-dearly-departed-negotiator-in-new-pricelinecom-tv-spot-160222485.html\|title=TV's Long Island Medium Theresa Caputo Channels The Dearly Departed Negotiator In New Priceline.com TV Spot (Press Release)\|date=25 June 2012\|website=PR Newswire\|language=en\|access-date=2020-04-29}}</ref> However, this commercial has sparked controversy, since the commercial appears to make light of the Native American belief of ].
	\| url = http://www.agoda.com/info/Priceline.html
	\| title = Priceline.com Acquires Asian Online Hotel Reservation Service Agoda Company
	}}</ref>, an online ] reservations service which providing a service similar to Priceline's but specializing in ]. Agoda's network includes 8,000 hotels in Asia and more than 49,000 worldwide.<ref>{{cite web\|url=http://www.agoda.com/info/about_agoda.html\|title=What is Agoda? \|accessdate=2008-05-07}}</ref>

			] President ] released an open letter calling out Priceline.com for endorsing Caputo, stating, "It is difficult to watch the show and not feel heartbroken for those who are desperate to hear from the departed... and even more so if they are being manipulated by a charlatan." Grothe urges Priceline.com to "invite... your new representative" to take the James Randi ] and prove her credentials.<ref>{{cite news \| last=Grothe \| first=DJ \| title=Priceline.com: Will You Prove Your Spokesperson Worthy for a Million Dollars? \| url=https://www.huffpost.com/entry/pricelinecom-will-you-pro_b_1773947 \| work=] \| date=August 13, 2012}}</ref>
	===Booking.com=== <!-- This section is linked from redirect "]" -->

			===Kaley Cuoco===
	Priceline is the parent company of the European organisation '''Booking.com'''. Booking.com is a hotel reservations agency specializing in Europe established in 1996.
			In January 2013, ] from the sitcom '']'' joined William Shatner as his fictitious daughter in Priceline.com commercials.<ref>{{cite news \| url=https://www.usatoday.com/story/money/business/2013/01/09/cuoco-shatner-priceline-ads/1819799/ \| work=] \| title=Kaley Cuoco joins Shatner in Priceline ads \| date=January 9, 2013}}</ref>

	==~~=Active Hotels=~~==		==Criticisms==
			Priceline does not include ] amounts in the bidding. Therefore, it's possible to win a bid for a hotel and then be forced to pay mandatory resort fees (for example, often $25 per night for resort hotels in Las Vegas).<ref>{{cite news \| url=https://www.nytimes.com/2011/09/11/your-money/when-hotels-add-resort-fees-to-pricelines-price.html \| title=Name Your Price, Then Get Ready for the Fees \| date=11 September 2011 \| work=]}}</ref> Priceline continues this practice despite a 2012 warning to the industry from the Federal Trade Commission (FTC).<ref>{{cite news \| url=http://www.cnn.com/travel/article/hotels-resort-fees-warning/index.html \| first=Marnie \| last=Hunter \| work=] \| title=FTC warns hotels about 'resort fees' \|date=November 28, 2012 }}</ref>{{not in source\|date=February 2024}} The FTC continues to state the following regarding how hotels and third parties should disclose such fees:

			{{Quote\|Listing the "]" near the quoted price or in the fine print—or referring to other fees that "may apply"—isn't good enough.<ref>{{cite web \| url=https://www.consumer.ftc.gov/articles/0046-travel-tips \| title=Travel Tips - Consumer Information \| date=11 May 2021 \| publisher=]}}</ref>{{not in source\|date=February 2024}} }}
	In November 2006, '''Active Hotels Limited''' merged some operations with Booking.com. The company’s physical locations and personnel are not affected by the name change and its websites will continue to be marketed with differentiated products targeting their loyal and growing customer groups.

			Priceline was one of the companies accused in 2013 of using the services of ], a public relations firm specialized in editing of Misplaced Pages that has been accused of subverting Misplaced Pages content for business interest.<ref>{{cite news \| title=Is Misplaced Pages for Sale? \| url=https://www.vice.com/en_us/article/mgbqjb/is-wikipedia-for-sale \| date=October 19, 2013 \| first=Martin \| last=Robbins \| work=] \| url-status=dead \| archive-url=https://web.archive.org/web/20131019224957/http://motherboard.vice.com/blog/is-wikipedia-for-sale \| archive-date=October 19, 2013}}</ref><ref>{{cite news \| title=Misplaced Pages sends cease-and-desist letter to PR firm offering paid edits to site \| url=https://www.theguardian.com/technology/2013/nov/21/wikipedia-cease-and-desist-pr-firm-offering-paid-edits \| first=Charles \| last=Arthur \| work=] \|location=London \| date=November 21, 2013 \| quote=Among companies whose entries are said to have been edited by the company are those for Priceline and the communications company Viacom}}</ref>
	==Priceline branding==

			==See also==
	As such, Priceline, Booking.com, Active Hotels and Agoda are separately branded for dissimilar demographics. However each company is regulated and integrated into the Priceline business model.
			* ]
			* ]
			* ]

	==~~Footnotes~~==		==References==
	{{~~reflist~~}}		{{Reflist\|30em}}

	==External links==		==External links==
	*		* {{Official website\|www.priceline.com}}
	*
	*
	*
	*
	*

			{{Booking Holdings}}
	{{NASDAQ-100}}
			{{Travel ticket search engines}}
	]
			{{Authority control}}
	]
	]
	]

			{{DEFAULTSORT:Priceline.Com}}
	]
			]
			]
			]
			]
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			]

Latest revision as of 12:32, 25 November 2024

American online travel agency Not to be confused with the Australian pharmaceuticals retailer Priceline.

Priceline.com

Company type	Subsidiary
Industry	Online travel agency
Founded	1997; 28 years ago (1997), by Jay S. Walker (online 1998)
Headquarters	Norwalk, Connecticut, United States
Key people	Brett Keller (CEO)
Parent	Booking Holdings
Website	www.priceline.com

Priceline.com is an online travel agency for finding discount rates for travel-related purchases such as airline tickets and hotel stays. The company facilitates the provision of travel services from its suppliers to its clients. Priceline.com is headquartered in Norwalk, Connecticut, United States and is wholly owned by Booking Holdings, which also owns Kayak.com, Booking.com and other sites. The company was founded in 1997. It operates in more than 200 countries and territories around the world and has partnerships with over 400 airlines and 300,000 hotels. Users can search for travel deals and discounts on the website, and in the past also offered the "Name Your Own Price" feature to bid on hotel rooms and flights.

History

Priceline was founded by Jay S. Walker, who left the company in 2000, by which time Richard S. Braddock, Citicorp's #2, had come aboard as chief executive. Braddock left in 2004, having helped take the company public in 1999.

Entrepreneur Michael Loeb assisted in the "creation and early funding".

Priceline first became known for its Name Your Own Price system, where travelers would name their price for airline tickets, hotel rooms, car rentals, and vacation packages. While the purchaser can select a general location, service level, and price. The sales are for opaque travel inventory; details are disclosed only after the transaction is complete with no possibility of cancellation.

Priceline's profit from the proceeds is the difference between the price suggested by a customer and the one charged by the service provider. It has also added a more traditional model, called Express Deals, where travelers have presented prices and a geographical perimeter within which the hotel will be located but are not told the name of the establishment.

Priceline offers a tool named Pricebreakers for Hotel bookings. It claims that the price of the hotels are up to 50% off retail. It is somewhat similar to Express Deal but instead of showing the geographical location within a perimeter, it provides the names of 3 hotels, and one of the hotels will be allocated after the payment is done.

Travelers can still choose to name their price for airline tickets, hotel rooms, and rental cars. The number of airlines, hotels and car rental company participants in the name your own price program has increased as these suppliers utilize this opaque market Priceline created to sell their perishable inventory without lowering prices through other traditional sales channels. Priceline also sells discounted cruises, as well as tours and attractions.

In 2002, Priceline licensed its Name Your Own Price travel system to eBay.

In November 2007, Priceline “permanently” eliminated all booking fees on published airfares.

In April 2014, Priceline.com Incorporated changed its name to "The Priceline Group Inc." The corporate name change was intended to create a clear delineation between the global Priceline business. Now, Priceline.com is one of six primary brands of Booking Holdings.

Priceline announced in May 2015 that it would invest an additional $250 million in Chinese online travel company Ctrip to tap the fast-growing China market.

Priceline officially ended its Name Your Own Price deals for flight bookings in 2016, rental cars in 2018 and hotels in 2020.

Other services

Priceline.com experimented with selling gasoline and groceries under the Name Your Own Price model in 2000, at the height of the dot-com bubble, through a partially owned affiliate, WebHouse Club.

Priceline got into the online auction business with Priceline Yard Sales, where individuals would use the Priceline system to haggle for various second-hand items and trade them in person.

Priceline sold long distance telephone service and automobiles under the Name Your Own Price model.

These experiments were terminated in 2002.

Another experiment, the Name Your Own Rate system for home loans, continues under a license with EverBank.

In 2016, Brett Keller was named CEO of the priceline.com brand.

Spokespeople

William Shatner

In 1997, William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company. Shatner allegedly sold the stock before the burst of the dot-com bubble, making a $600 million profit; however, this number was disputed as an urban legend by CEO Jeffery Boyd. An early ad campaign featuring Shatner had him belt out popular songs in spoken word, in the style of his album, The Transformed Man. He was "replaced" in 2004 by his Star Trek co-star, Leonard Nimoy. Shatner still appeared in spots for Priceline, running into Nimoy as his replacement. When that campaign ended, Shatner again became Priceline's sole spokesperson.

In 2007, an ad campaign by Butler, Shine, Stern & Partners had Shatner take on the role of the Priceline Negotiator. In commercials that began airing January 22, 2012, Shatner's Negotiator character apparently dies as a bus falls off a bridge and explodes. Subsequent ads have featured his "spirit," still advertising Priceline.com from beyond the grave. In August 2012, Shatner was brought back in a commercial located on a stormy, cloudy beach, parodying the end of the film Point Break. A man, apparently an investigator, stands next to Shatner. Shatner is holding a wooden surfboard, wearing a suit with shortened pants and pitching the new way of booking a hotel. He states that surfing is his life now and "we'll see where the waves take me. Sayonara!" and goes charging into the waves.

Priceline has been parodied on The Tonight Show with Jay Leno and in multiple Saturday Night Live skits. In a September 2008 SNL skit, during the opening monologue by Olympian Michael Phelps, Shatner rose from the audience to give Phelps tips on product endorsements.

Theresa Caputo

In June 2012, Theresa Caputo, star of the television show Long Island Medium, appeared in a commercial for Priceline.com, in which she portrayed herself "connecting" with the late Priceline Negotiator character previously played by William Shatner. However, this commercial has sparked controversy, since the commercial appears to make light of the Native American belief of smudging.

JREF President DJ Grothe released an open letter calling out Priceline.com for endorsing Caputo, stating, "It is difficult to watch the show and not feel heartbroken for those who are desperate to hear from the departed... and even more so if they are being manipulated by a charlatan." Grothe urges Priceline.com to "invite... your new representative" to take the James Randi One Million Dollar Paranormal Challenge and prove her credentials.

Kaley Cuoco

In January 2013, Kaley Cuoco from the sitcom The Big Bang Theory joined William Shatner as his fictitious daughter in Priceline.com commercials.

Criticisms

Priceline does not include resort fee amounts in the bidding. Therefore, it's possible to win a bid for a hotel and then be forced to pay mandatory resort fees (for example, often $25 per night for resort hotels in Las Vegas). Priceline continues this practice despite a 2012 warning to the industry from the Federal Trade Commission (FTC). The FTC continues to state the following regarding how hotels and third parties should disclose such fees:

Listing the "resort fee" near the quoted price or in the fine print—or referring to other fees that "may apply"—isn't good enough.

Priceline was one of the companies accused in 2013 of using the services of Wiki-PR, a public relations firm specialized in editing of Misplaced Pages that has been accused of subverting Misplaced Pages content for business interest.

References

Nusca, Andrew (April 26, 2017). "The Man Who Told Leisure Travelers to 'Name Your Price' Would Like a Word With Business Travelers". Fortune.
"Priceline: Executive Team". Priceline.
Post, Tom (September 18, 2012). "Priceline.com Cofounder Jay Walker On Turning The Art Of Giving Into A Systematic Business". Forbes.
Timothy L. O'Brien (September 19, 1999). "In my Duffel Bag: Richard S. Braddock". The New York Times.
"Braddock Resigns As the Chairman Of Priceline.com". The Wall Street Journal. April 9, 2004.
"Richard Braddock".
Michael, Loeb. "Michael Loeb Biography".
Gardner, Terry (June 27, 2012). "Priceline introduces Express Deals for hotels". Los Angeles Times.
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External links

Official website

v t e Booking Holdings
People	Jeff Boyd (Chairman and former CEO) Jay S. Walker (founder) Darren Huston (former President and CEO)
Subsidiaries, brands, and divisions	Agoda Booking.com Cheapflights HotelsCombined Kayak Priceline.com Momondo OpenTable Rentalcars.com
Other	Name Your Own Price Patent and Trademark Office v. Booking.com B. V.

v t e Travel search engines
Search engines	@hotel Agoda Busbud Booking.com Cheapair Cheapflights Cleartrip Dohop EaseMyTrip eDreams eLong Expedia Expedia Cruises FareCompare FromAtoB.com Google Flights Gopili GotoBus Hotels.com HotelTonight HotelsCombined ixigo Jetcost JetRadar Justfly.com Kayak.com Kiwi.com lastminute.com Liligo.com MakeMyTrip Mobissimo Momondo MSN Travel Omio OpenTable Opodo Orbitz Oui.sncf Priceline.com Rail Europe, Inc. Raileurope.co.uk redBus Rome2rio Scout (travel website) Skiplagged Skyscanner StudentUniverse Trainline Travelgenio Travelocity Traveloka Travelstart Trip.com Tripadvisor Tripfez Travel trivago Via.com Voyagermoinscher.com Wanderu Webjet Wego.com Whole Travel Yatra Yandex
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