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{{short description|Fictional couple in the show Cheers}}
] as ] (''left'') and ] as ]]]
{{Use American English|date=March 2013}}
'''Sam Malone and Diane Chambers''', also known as '''Sam and Diane''', are fictional characters in the American television series '']''. ], a working class and retired athlete turned ], was portrayed by ], and ], a ] and ], was portrayed by ]. Danson remained on ''Cheers'' for the entire run of the series. Long was part of the regular cast from the 1982 series premiere "]" to the fifth season finale "]" (1987); she made one special return appearance in the 1993 series finale "]."
{{Use mdy dates|date=August 2013}}
]
'''] and ]''', collectively known as '''Sam and Diane''', are fictional characters in the American ] television series '']''. Sam is a working-class, baseball player–turned–bartender played by ]; Diane is a college-graduate ] played by ]. Danson appeared on ''Cheers'' for its entire run of the series; Long was part of the regular cast from the 1982 series premiere ("]") until the fifth-season finale, "]" (1987). Long returned for a special appearance in the 1993 series finale, "]."


In the first five seasons, Sam and Diane both flirt with each other and condemn each other as ] opposites. They repeatedly consummate their relationship and then break up. When they're not together, Sam has ] with many women, while Diane has relationships with men who fit her upper-class ideals, such as ] (]). Each of the first four season finales ends with a ]. In "I Do, Adieu" (1987), they attempt to marry, but then agree to call off the wedding as Diane leaves Cheers and Sam behind for a writing career. In the series finale, Sam and Diane are reunited after six years of separation, become engaged again, and finally break up again because they realize that they are never meant for each other. During the first five seasons, Sam and Diane both flirt with and condemn each other as ] opposites, repeatedly consummating their relationship and breaking up. When they are not together, Sam has affairs with many women; Diane has relationships with men fitting her upper-class aspirations, such as ] (]), a long-running character who initially debuts in the third season as Diane's love interest in the romantic pair's dynamic. Each of the first four season finales ends with a ] involving the story arc. In "I Do, Adieu" (1987) Sam and Diane are due to marry, but they cancel the wedding when Diane leaves Sam and the bar to begin a career as a writer. In the series finale Sam and Diane are reunited, become engaged and break up again, realizing that they are never meant to be together.


The pairing of Sam and Diane has been "the most discussed since ]",<ref name=jeremy>Ross, Jeremy (September 17, 1992). "." '']'' : C1. '']''. June 9, 2012.</ref> but it has also produced mixed reactions. Some people condemned the relationship for alienating viewers by dominating the show and taking away the original premise of ''Cheers''. Some others criticized the pairing as mismatched and felt that Sam and Diane do not deserve each other. Some others praised the pairing as if it were the core of the show. Some others praised Sam and Diane as one of the top favorites. Some others have compared Sam and Diane to other couples of later shows, such as '']'' and '']'', for sexual tension and will-they-won't-they situations. The pairing of Sam and Diane has evoked mixed reactions. Some critics disliked the relationship, either for alienating viewers by dominating the show (and removing its original premise) or because they saw Sam and Diane as a mismatch. Others praised the pair, seeing them as strengthening the show. Some writers compared them to couples in later shows, such as '']'', with their sexual tension and ].


==Development==
{{TOC limit|3}}
{{Quote box|width=29em|quote=We tried all kinds of combinations. Casting is vital, especially in this show where there's sexual dynamics tension between the two main characters. That hasn't been tried in a sitcom before.<ref name=scottupi>Scott, Vernon. "Series Producers Working Now to Get `Cheers'." Telegraph Herald 11 July 1982: 20. Google News. Web. 31 May 2012 .</ref>|source=Glen Charles, July 11, 1982}}


Before the series was produced, the creators auditioned three pairings of six actors, three male and three female, for their respective roles:<ref>{{cite interview |publisher=] |date= September 16, 2009 |subject=] |url=https://www.npr.org/templates/transcript/transcript.php?storyId=112884242 |title=Ted Danson, On Life (And ''Death'') After ''Cheers'' |access-date=November 26, 2014 }}</ref> ] and ], ] and ], and ] and ].<ref name=audition>{{harvnb|Meade|1984|page=14}}</ref> Originally, Sam Malone was "a former ] for the ] ",<ref name=audition/> and Fred Dryer was initially considered for that role because he was a football player.<ref>{{cite book |last1=Balk |first1=Quentin |last2=Falk |first2=Ben |year=2005 |page=166 |url=https://books.google.com/books?id=4L7pA2tKumsC&pg=PA166 |title=Television's Strangest Moments: Extraordinary but true tales from the history of television |location=] |isbn=1-86105-874-8 |publisher=Robson–Chrysalis |access-date=December 2, 2014 |via=Google Books }}</ref> However, ] executives praised test scenes between Ted Danson and Shelley Long, so the creators chose this pairing.<ref>{{harvnb|Carter|1993|page=6}} </ref> Sam's character was changed into a former ] for the ] baseball team.<ref name=audition/>
== Creation and casting ==
] ]]
The creators ] and ] originally planned ] and ] to be an ex-athlete and an executive businesswoman involved in a "love-hate" relationship.<ref name="Dusty Saunders 1987">{{cite news|last=Saunders |first=Dusty |title=Many changes in store for 'Cheers' |work=] |date=31 July 1987 |page=12|url=http://news.google.com/newspapers?id=wfJJAAAAIBAJ&sjid=6YQMAAAAIBAJ&pg=1028%2C6034731}}</ref> The concept evolved into a "pretentious, college-student relationship with Sam," an ex-baseball player. After Shelley Long's departure, the original concept was revisited, with Long's replacement, ], as ].<ref name="Cheers toast Howe">{{cite news |title=Crowd at 'Cheers' toasts new season with new boss |work=]|publisher=TV Week |page=13 |url=http://news.google.com/newspapers?id=TOZVAAAAIBAJ&sjid=gOEDAAAAIBAJ&dq=sam%20diane%20cheers&pg=5563%2C1118776}}</ref><ref name="Kathryn Baker">{{cite news |work=] |date=5 September 1987 |author=Baker, Kathryn|title=Long's departure has 'Cheers' cast on edge |url=http://news.google.com/newspapers?id=1LIjAAAAIBAJ&sjid=TyUEAAAAIBAJ&dq=sam%20diane%20cheers&pg=5187%2C718316}}</ref>


The creators of ''Cheers'', ] and ], originally planned Sam and Diane to be an ex-athlete and an executive businesswoman involved in a "mixture of romance and antagonism" from ] movies starring ] and ] for Sam and Diane, but they decided to modify the competitive aspect.<ref name="Dusty Saunders 1987">{{cite news |last=Saunders |first=Dusty |date=July 31, 1987 |title=Many changes in store for 'Cheers' |url=https://news.google.com/newspapers?id=wfJJAAAAIBAJ&pg=1028%2C6034731 |work=] |page=12 |via=] Archive}} James Burrows: "Our initial concept was to establish a Tracy-Hepburn relationship—that marvelous mixture of romance and antagonism of two people in a competitive situation. We got away from that in the Sam-Diane scenes."</ref> The concept evolved into a "pretentious, college-student relationship with Sam," an ex-baseball player. After Shelley Long's departure from the show and replacement with ] as ], the original concept was revisited.<ref name="Cheers toast Howe">{{cite news |title=Crowd at 'Cheers' toasts new season with new boss |url=https://news.google.com/newspapers?id=TOZVAAAAIBAJ&dq=sam%20diane%20cheers&pg=5563%2C1118776 |work=] |publisher=] |at=''TV Week'', p.13 |date=September 5–11, 1987 |access-date=December 2, 2014 |via=Google News Archive }}</ref><ref name="Kathryn Baker">{{cite news |date=September 5, 1987 |last=Baker |first=Kathryn |title=Long's departure has 'Cheers' cast on edge |url=https://news.google.com/newspapers?id=1LIjAAAAIBAJ&dq=sam%20diane%20cheers&pg=5187%2C718316 |work=] |location=] |access-date=December 2, 2014 |via=Google News Archive }}</ref> ] said, "It wasn't quite Tracy–Hepburn, because she was a tight-ass, and he was a hound."<ref name=gqraftery201210/>
Before ''Cheers'' premiered in September 1982, the creators tested three actors and three actresses for their respective male and female roles:<ref name="NPR Fresh Air">{{cite web |publisher=]|date= 17 September 2009 |title=Ted Danson, On Life (And 'Death') After 'Cheers'|url=http://www.npr.org/templates/transcript/transcript.php?storyId=112884242 }}</ref> ] and ], ] and ], and ] and ].<ref name=audition>{{cite news |date=29 April 1984 |page=14 |url=http://news.google.com/newspapers?id=AkQsAAAAIBAJ&sjid=3M4EAAAAIBAJ&pg=5565%2C8417317|author=Meade, Peter |title=We'll Cry In Our Beers As Sam, Diane Split |work=] }} Editions of April 27&ndash;29, 1984, are bundled in the webpage. Article is located at page 85 in ''Google''.</ref> Originally, Sam Malone was "a former ] for the ],"<ref name=audition/> and Fred Dryer was initially considered for that role because he was a football player.<ref>{{cite book|page=166|author=Balk, Quentin |author2=Falk, Ben |year=2005 |title=Television's Strangest Moments: Extraordinary but true tales from the history of television|location=] |url=http://books.google.com/books?id=4L7pA2tKumsC&lpg=PA166&pg=PA166#v=onepage|isbn=1-86105-874-8|publisher=Robson&ndash;Chrysalis}}</ref> However, ] executives praised test scenes between Ted Danson and Shelley Long, so the creators chose this pair instead.<ref>{{cite news |last=Carter |first=Bill |title=Why 'Cheers' Proved So Intoxicating |work=] |date=9 May 1993 |url=http://www.nytimes.com/1993/05/09/arts/television-why-cheers-proved-so-intoxicating.html?pagewanted=6&src=pm |page=6}}</ref> Therefore, Sam transformed into a former ] for the ] baseball team.<ref name=audition/>


The creators had intended ''Cheers'' to be a comedy about "family" of characters in a Boston bar, but quickly realized that the "Sam and Diane" romance was popular and decided that every episode would depict it. Burrows told the others several weeks after filming began, "Sam & Diane – that's your show." The "Sam and Diane" romance dominated the show for five years. As Burrows hypothesized, the couple would have diminished the importance and relevance of the bar setting if Long had not left the show in 1987.<ref name="Cheers toast Howe"/><ref name="Kathryn Baker"/><ref name="gqraftery201210">{{cite news |last=Raftery |first=Brian |date=October 2012 |title=The Best TV Show That's Ever Been |url=https://www.gq.com/entertainment/movies-and-tv/201210/cheers-oral-history-extended?printable=true |work=GQ |access-date=September 27, 2012 }}</ref><ref name="levine20121109">{{cite web |last=Levine |first=Ken |author-link=Ken Levine (TV personality) |date=November 9, 2012 |title=More stuff you wanted to know |url=http://kenlevine.blogspot.com/2012/11/more-stuff-you-wanted-to-know.html |work=] |access-date=November 10, 2012 }}</ref> While the writers were developing the sexual tension between the two characters in the ], the Charles brothers recognized that the relationship had to mature, so they paired them up in the ].<ref name="levine20121109" /> With the exceptions of Long's last regular episode "]" (1987) and the series finale "]", every season finale that primarily focuses on Sam and Diane ends with a ].<ref>{{cite news |last=Rosenberg |first=Howard |date=June 5, 1991 |title=Cliffhangers Leave Him Hanging |page=F1 |newspaper=] |id={{ProQuest|281330168}} }} {{subscription required}}</ref> With Long leaving ''Cheers'', producers planned to revamp the show without losing its initial premise, and credited Long's departure for saving the series from cancellation.<ref name="Dusty Saunders 1987" /> As Les Charles observed, Sam was a "]" to Diane; after Long's departure, he became more "carefree" and a "goof-off" in later seasons.<ref name="Harmetz 1C">{{cite news|last=Harmetz |first=Alijean |date=September 23, 1987 |title=Changes on tap at ''Cheers'' |work=] |page=1C+ |url=https://news.google.com/newspapers?id=g79OAAAAIBAJ&dq=sam%20diane%20cheers&pg=1701%2C3967090 |access-date=December 2, 2014 |via=Google News Archive }}</ref>
{{Quote|1=We tried all kinds of combinations. Casting is vital, especially in this show where there's sexual dynamics tension between the two main characters. That hasn't been tried in a sitcom before.<ref name=scottupi>Scott, Vernon. "Series Producers Working Now to Get `Cheers'." Telegraph Herald 11 July 1982: 20. Google News. Web. 31 May 2012 .</ref>|2=Glen Charles|3='']'', July 11, 1982}}


==Relationship==
<gallery caption="Other contenders">
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File:Julia Duffy The Doctors 1975.JPG|]
File:Dryerhof.jpg|]
</gallery>


=== Season 1: 1982–1983 ===
== Writing development ==
{{More|Cheers (season 1)}}
]'', the 1942 romantic film starring ] and ] ]]

The creators, ] and ], perceived a trend of romantic movies that starred ] and ] as an inspiration of Sam and Diane.<ref name="Dusty Saunders 1987"/> Nevertheless, they intended Cheers to be a comedy about a comedy itself set in the Boston bar, but, as Burrows claimed, the "Sam and Diane" romance predominated the show for five years. As he hypothesized, the couple would have make the bar more of a minor role and more irrelevant if Shelley Long had not left the show as Diane Chambers in 1987.<ref name="Cheers toast Howe"/><ref name="Kathryn Baker"/> Over the years, with an exception of Shelley Long's last regular episode "]" (1987) and the series finale "]", every season finale that primarily focuses on Sam and Diane ends with a ].<ref>{{cite news|author=Rosenberg, Howard|date=June 5, 1991|page=F1|accessdate=April 4, 2012, at '']''|newspaper=]|url=http://search.proquest.com/docview/281330168?accountid=35804|title=Cliffhangers leave him hanging}} {{registration required}}</ref> With Long leaving ''Cheers'', producers made plans to revamp the show without losing its initial premise, and then they credited Long's departure for saving the series from cancellation.<ref name="Dusty Saunders 1987"/> As Les Charles observed, Sam was a "]" to Diane; after Long's departure, he became more "carefree" and a "goof-off" in later seasons.<ref name="Harmetz 1C">{{cite news|last=Harmetz |first=Alijean |title=Changes on tap at 'Cheers' |work=] |date=23 September 1987 |page=1C+ |url=http://news.google.com/newspapers?id=g79OAAAAIBAJ&sjid=7PsDAAAAIBAJ&dq=sam%20diane%20cheers&pg=1701%2C3967090}}</ref>

== Relationship ==
=== Season 1: 1982&ndash;1983 ===
{{details|Cheers (season 1)}}
{{quote box|width=25em|Sam and Diane had nothing in common beyond a mutual physical attraction, which he spent the first season trying to exploit, while she kept him at bay with witty put-downs.<ref name="Mike Boone"/>|Mike Boone from '']'', May 2, 1984|quoted=1}} {{quote box|width=25em|Sam and Diane had nothing in common beyond a mutual physical attraction, which he spent the first season trying to exploit, while she kept him at bay with witty put-downs.<ref name="Mike Boone"/>|Mike Boone from '']'', May 2, 1984|quoted=1}}


In January 1983, as Shelley Long observed, "the core" of ''Cheers'' are Sam and Diane because of the "chemistry" and the resistance toward each other, yet the producers felt that the relationship must consummate at the right time.<ref name="Long interview">{{cite news|last=Meade |first=Peter |title=Shelley Long cheers up |work=]|date=14 January 1983 |page=20 |url=http://news.google.com/newspapers?id=kZskAAAAIBAJ&sjid=1jQDAAAAIBAJ&pg=4036%2C2308024}}</ref> Even the creators stated that Long and Danson "were easier to write for and had more potential than ."<ref name=audition/> Shelley Long said in January 1983, "the core of the show is Sam and Diane&nbsp;...&nbsp;the relationship has a wonderful chemistry, although they try to resist each other". She said that the producers felt that they did not want the relationship to proceed too quickly.<ref name="Long interview">{{cite news|last=Meade |first=Peter |title=Shelley Long cheers up |work=]|date=January 14, 1983 |page=20 |url=https://news.google.com/newspapers?id=kZskAAAAIBAJ&pg=4036%2C2308024 |access-date=December 1, 2014 |via=Google News Archive }}</ref> The creators stated that Long and Danson "were easier to write for and had more potential than ."<ref name=audition/>


In the series premiere, "]" (1982), Diane Chambers, a college student, comes to ''Cheers'' and meets Sam Malone, a recovering alcoholic and a ], for the first time. While she waits for her fiancé Sumner, Diane realizes that Sumner is not coming back to her, and that she is jobless and penniless, with nothing else left in her life. Sam offers Diane a job as a cocktail waitress, and she accepts. In the series premiere, "]" (1982), Diane Chambers, a college student, enters ''Cheers'' and meets Sam Malone, a recovering alcoholic and a ]. While she waits for her fiancé Sumner Sloan (Michael McGuire), Diane realizes that Sumner has left her, and that she is jobless and penniless with nothing else in her life. Sam offers Diane a job as a cocktail waitress, and she accepts. In the next episode, "Sam's Women" (1982), Diane snootily teases Sam for preferring just beautiful women with below average intelligence. In response, Sam involves his ex-wife, Debra (]), in a pretend relationship to prove Diane wrong. (In some syndicated prints, Sam's past marriage is omitted.) When Sam and Debra are leaving "for" an opera, Diane retrieves the opera pamphlet from Debra only to find it is two years old, foiling Sam's scheme. Sam blames Diane for making his romantic life less fun, and Diane assures that he would never win an intelligent woman. They argue but then make up. When Sam explains a color of the sky at a ski resort and compares it to Diane's eyes in vivid detail, apparently distracted Diane is nearly touched but then averts herself and treats it as repulsive to an intelligent woman.


Throughout the season, Sam and Diane are attracted to each other and trade each other flirts and innuendos, but they never consummate their relationship. In the two-part season finale, "]" (1983), Diane briefly dates Sam's successful, handsome, well-educated brother Derek, making Sam jealous. No longer able to suppress their feelings, Sam and Diane kiss passionately in the bar's office.
During the whole season, Sam and Diane are involved in numerous scenes of flirtation and rejection, yet their relationship never consummates. In the book ''Primetime Propaganda'', an author ] represented Sam and Diane as each other's opposites who clash each other over class and then resolve their differences. Shapiro called Sam Malone a "lower-class conservative" and "a dog, a ] caricature of men." He called Diane an "elitist liberal" of a "high culture" and "the conscience of the show and solid feminist", who outsmarts Sam over morality.<ref>Shapiro 2011, pp. 122&ndash;123.</ref> Diane's taunting toward Sam and his class " the first inkling of the ] conundrum that would haunt liberals throughout the 1980s."<ref>Shapiro, ''Primetime Propaganda'', p. 123.</ref>


=== Season 2: 1983–1984 ===
In "Sam's Women" (1982), Diane mocks Sam's preference for less-than-bright women and then assures that Sam would not win a "smart woman" after his unsuccessful dates with every one. However, Sam compares her eyes to the "sky is blue" story, and then Diane is nearly touched by the tale, which she then denies. In "Sam at Eleven" (1982), when Sam's post-career interview was cut short, Diane wants to cheer him up. Then Sam attempts to kiss Diane, but she flips him onto the ] and chides him for that. Nevertheless, she is reluctantly curious about the kiss and, to make up for that, wants to hear more about his baseball stories, which he continues telling at the end. In "Diane's Perfect Date" (1983), after their disastrous dates, Sam and Diane realize that they may be perfect for each other.
{{More|Cheers (season 2)}}

In "No Contest" (1983), Sam registers Diane into the Miss Barmaid Contest, which she considers sexist and degrading to women. She finds out and becomes angry about this, so she plans to ruin the contest by a feminist action. However, she accepts prizes that she won, including two tickets to ] with a gentleman other than Sam, which "" her.<ref>Shapiro, ''Primetime Propaganda'', pp. 123&ndash;124.</ref> In "Someone Single, Someone Blue" (1983), Diane attempts to marry Sam for her fortune under her father's expiring will, but Sam becomes distracted by another woman. Then they argue, but Diane's mother stops the wedding, which foils an inheritance plan. (Nevertheless, the chauffeur still has money left to support Diane's mother.)

In "]" (1983), the penultimate episode of the season, Sam's successful, handsome, educated brother Derek, unseen and voiced by ], arrives into the bar and then cheers the crowd. Sam has been envious about his brother's success, but Diane considers him handsome as any other man. However, Sam gives blessings to Diane and Derek, who start dating each other. In Part Two, the season finale, Diane becomes torn between successful Derek and "bubblegum" Sam. Later, Sam and Diane admit their feelings for each other and no greater comparison to their own, respectively, jealousy and feelings for Derek. At the end, after arguments and negative remarks, Sam and Diane finally make passionate kiss in the bar office.

=== Season 2: 1983&ndash;1984 ===
{{quote box|width=24em|align=left|1=After they became a they, it wasn't as if all the problems had been solved. These are two very different characters, each with a ] but as mismatched as baseball spikes and dress pumps.<ref name="Charles interview 1984"/>|2=&mdash;Stuart D. Bykofsky from '']'', April 29, 1984|salign=right}} {{quote box|width=24em|align=left|1=After they became a they, it wasn't as if all the problems had been solved. These are two very different characters, each with a ] but as mismatched as baseball spikes and dress pumps.<ref name="Charles interview 1984"/>|2=&mdash;Stuart D. Bykofsky from '']'', April 29, 1984|salign=right}}


During the whole season, the relationship of Sam and Diane is consummated but then becomes dysfunctional. Sam and Diane love each other but maintain their initial antagonistic relationship style toward each other. Their pride and jealousy are often the cause of conflict, and their characteristic bickering continues, though more often than not, their love for each other overcomes any issues, such as ].<ref name="Charles interview 1984">{{cite news|last=Bykofsky |first=Stuart D. |title=Sam and Diane end their 'cheery' affair|work=] |date=29 April 1984 |page=E4 |url=http://news.google.com/newspapers?id=r3ZkAAAAIBAJ&sjid=8H4NAAAAIBAJ&dq=sam%20diane%20cheers&pg=5250%2C4427656 |location=Calgary, Canada}}</ref><ref name="Toledo Blade">{{cite news|title=Splitting Up Takes Nights For Sam, Diane Of 'Cheers' |work=] |url=http://news.google.com/newspapers?id=4VZQAAAAIBAJ&sjid=LA4EAAAAIBAJ&pg=6868%2C2662620 |location=Toledo, Ohio|date=May 3, 1984|page=P6 |publisher=]}}</ref> Throughout the second season of ''Cheers'', Sam and Diane consummate their relationship, which becomes dysfunctional. Sam and Diane love each other but maintain their antagonistic relationship style toward each other. Their pride and jealousy are often the cause of conflict, and their characteristic bickering continues, though often their love for each other overcomes any problems, such as their on-off relationship.<ref name="Charles interview 1984">{{cite news |last=Bykofsky |first=Stuart D. |date=April 29, 1984 |title=Sam and Diane end their 'cheery' affair |work=] |page=E4 |url=https://news.google.com/newspapers?id=r3ZkAAAAIBAJ&dq=sam%20diane%20cheers&pg=5250%2C4427656 |access-date=December 1, 2014 |via=Google News Archive }}</ref><ref name="Toledo Blade">{{cite news |title=Splitting Up Takes Nights For Sam, Diane Of ''Cheers'' |url=https://news.google.com/newspapers?id=4VZQAAAAIBAJ&pg=6868%2C2662620 |work=] |location=Toledo, Ohio |date=May 3, 1984 |page=P6 |publisher=] |access-date=December 1, 2014 }}</ref> Major conflicts arise toward the end of the second season. Robert David Sullivan wrote in December 2012 that trying to change each other and hurting each other took its toll on their relationship.<ref name=r.d.sullivan>{{cite web |last=Sullivan |first=Robert David |date=December 11, 2012 |url=http://robertdavidsullivan.typepad.com/my_weblog/2012/12/top-100-sitcom-episodes-of-all-time-no-4-ill-be-seeing-you-cheers.html |title=Top 100 sitcom episodes of all time, No. 4: "I'll Be Seeing You," ''Cheers'' (1984) |website=Typepad |access-date=January 30, 2017 }}</ref> In "Fortune and Men's Weight" (1984), Diane admits to Sam that she spent a platonic evening with a fellow student who shares her common interests, and feels guilty for not telling Sam. In "Snow Job" (1984), Sam plans to have a weekend of debauchery with his friends on a ski trip, and he hides it from Diane. Carla tells Diane about Sam's trip and Diane takes advantage of Sam's lies to teach him a lesson.


In the two-part season finale, "I'll Be Seeing You" (1984), Philip Semenko (]), an arrogant, eccentric painter, whom Sam wants to commission for a portrait of Diane, comes to the bar. Sam strongly dislikes Semenko but Diane praises his talent and begs Sam to do the same, but Sam orders her not to sit for him. However, Diane is convinced that Sam will appreciate the final work despite his reaction to the artist, and has Semenko paint the portrait. Sam hires a lesser artist, who produces a botched portrait of Diane. When she takes the wrapped portrait by Semenko into the bar, Sam and Diane begin to argue until she declares that she is through with the fighting. Finally, Sam and Diane break up with no intention to be together again. At the cliffhanger, Sam unwraps Semenko's portrait and says "Wow!"
Major conflicts arise toward the end of the second season. In "Fortune and Men's Weight" (1984), Diane admits to Sam that she spent a platonic evening with a fellow student who shares her common interests, and feels guilty for not telling him. In "Snow Job" (1984), Sam plans to have a weekend of debauchery with his friends on a ski weekend, and he hides it from Diane. Diane finds out about it from Carla and takes advantage of his lies teach Sam a lesson.


=== Season 3: 1984–1985 ===
In the two-part season finale, "I'll Be Seeing You" (1984), Philip Semenko (]), an arrogant, eccentric painter, whom Sam wants to commission for a portrait of Diane, comes to the bar, and Sam strongly dislikes him. Diane praises Semenko's talent and begs Sam to do the same, but Sam orders her not to sit for him. However, convinced that Sam will appreciate the final work despite his reaction to the artist, Diane has Semenko paint the portrait, while Sam hires a ] produce a botched portrait of Diane. When she brings in the wrapped portrait by Semenko into the bar, Sam and Diane begin to argue until she declares that she is through with all of the fighting. Finally, Sam and Diane break up without an intent to be together again. Then, at the ], Sam unwraps Semenko's portrait and says "Wow!"
{{More|Cheers (season 3)}}
] debuted in ''Cheers'' as Diane Chambers's lover, ], and continued his role for 20 years in this show and his spin-off '']''.]]


In summer 1984, before the third-season premiere, The show's producers announced the character ], portrayed by ], was to be Diane's love interest and Sam's intellectual rival.<ref>{{cite news |url=https://news.google.com/newspapers?id=MVhOAAAAIBAJ&pg=6693%2C5298704 |title=Nothing to cheer about |work=] |date=August 18, 1984 |page=2C |access-date=December 2, 2014 |via=Google News Archive }}</ref> They intended for Diane to end her relationship with Frasier within a few episodes, and for him to leave the show, but Grammer's performance was well-received, so his role was extended for the whole season.<ref name=duped>{{cite web |date=June 6, 2008 |last=Levine |first=Ken |author-link=Ken Levine (TV personality) |title=One more question... |url=http://kenlevine.blogspot.com/2008/06/one-more-question.html |work=] |archive-date=March 8, 2013 |archive-url=https://web.archive.org/web/20130308135801/http://kenlevine.blogspot.com/2008/06/one-more-question.html |url-status=live |access-date=November 26, 2014 }}</ref> Long was still married to stockbroker Bruce Tyson and was pregnant with his child, and a storyline involving Diane Chambers's ] was speculated with either Sam or Frasier as the father.<ref name="Summer 1984 pregnancy">{{cite news |last=Beck |first=Marilyn |date=August 31, 1984 |page=A16 |url=https://news.google.com/newspapers?id=HENgAAAAIBAJ&pg=4614%2C4043459 |title=Cheers plots will feature unwed mothers |work=] |access-date=November 26, 2014 |via=Google News Archive }}</ref> The producers deemed the pregnancy idea undesirable and abandoned it. Instead, Diane was written as childless.<ref name=duped/><ref name="Europe pregnancy">{{cite news |last=Shister |first=Gail |date=January 16, 1985 |url=https://news.google.com/newspapers?id=P1ovAAAAIBAJ&pg=4727%2C2828398 |title=Shelley Long's pregnancy will keep her off ''Cheers'' |work=] |page=C9 |access-date=November 26, 2014 |via=Google News Archive }}</ref>
=== Season 3: 1984&ndash;1985 ===
{{see also|Frasier Crane}}


In the two-part season premiere, "Rebound" (1984), within months after her breakup with Sam, Diane meets psychiatrist Frasier Crane in a psychiatric hospital and begins to date him. Meanwhile, spurred by the collapse of his romance with Diane, Sam relapses into alcoholism. When she leaves the hospital, ] (]) tells Diane about Sam's relapse. Diane and Frasier help Sam to regain his sobriety. When Diane refuses to work as a waitress again, Coach convinces Diane that Sam will relapse again, tells Sam that Diane will lose her mind if she leaves Cheers again, and convinces Frasier that Sam and Diane will long for each other if she does not return to work there. Diane returns to Cheers as a waitress.
] debuted in ''Cheers'' as Diane Chambers's lover, ], and continued his role for 20 years in this show and his spin-off '']''.]]


In "Diane's Allergy" (1984), Diane moves into Frasier's apartment and becomes allergic, which she believes is caused by Frasier's puppy, Pavlov. Frasier gives Pavlov to Sam, who renames her "Diane". However, Diane suffers allergies, so the apartment is renovated to alleviate her suffering. Later, Frasier regrets giving up the puppy and begs Sam to return her; Sam declares that he loves "Diane", which Diane interprets his as a confession of his love for her. In "A Ditch in Time" (1984), Diane admits to him that she told people in the ward about their relationship, including his failed attempt to go on a ski trip with his "buddies in debauchery" in "]" and watching football right after his lovemaking with Diane for the very first time. Hearing them, Sam apologizes and admits that he failed to be a "very good boyfriend", but tells her that he never "tried harder with any woman in life" and that the good times with her were some of the best of his life. Then Diane stops him from saying something "stupid", i.e. his almost love confession to her.
Before the third season premiere, in summer 1984, Frasier Crane was announced to be Diane's love interest and Sam's intellectual rival.<ref>{{cite news |title=Nothing to cheer about |url=http://news.google.com/newspapers?id=MVhOAAAAIBAJ&sjid=thMEAAAAIBAJ&pg=6693%2C5298704|work=]|date=August 18, 1984|page=2C}}</ref> Moreover, Frasier was supposed to be duped by Diane within a few episodes and to never be seen again, but Kelsey Grammer's performance of this role was well-received, so his role was extended for the whole season.<ref name=duped>{{cite web|archiveurl=http://www.webcitation.org/query?url=http%3A%2F%2Fkenlevine.blogspot.com%2F2008%2F06%2Fone-more-question.html&date=2012-07-18|deadurl=no|title=One more question...|url=http://kenlevine.blogspot.com/2008/06/one-more-question.html|date=June 6, 2008|accessdate=July 19, 2012, at '']''|author=Levine, Ken|authorlink=Ken Levine (TV personality)|work=...by Ken Levine|archivedate=July 19, 2012, by '']''}}</ref> Meanwhile, Shelley Long was still married to stockbroker Bruce Tyson and pregnant with his child, and the storyline of Diane Chambers's ] was speculated, as the father of her child would have been either Sam or Frasier.<ref name="Summer 1984 pregnancy">{{cite news|date=31 August 1984 |page=A16|url=http://news.google.com/newspapers?id=HENgAAAAIBAJ&sjid=sXANAAAAIBAJ&pg=4614%2C4043459|author=Beck, Marilyn |title=Cheers plots will feature unwed mothers |work=]}}</ref> Eventually, however, the producers deemed the pregnancy plan as undesirable and abandoned it. Instead, Diane was written as childless.<ref name=duped/><ref name="Europe pregnancy">{{cite news|work=]|page=C9|date=January 16, 1985|url=http://news.google.com/newspapers?id=P1ovAAAAIBAJ&sjid=CtsFAAAAIBAJ&pg=4727%2C2828398|author=Shister, Gail|title=Shelley Long's pregnancy will keep her off ''Cheers''}}</ref>


Later in "Cheerio, Cheers" (1985), Sam is told of Diane's plans to leave Boston with Frasier for London. At night in the bar, Sam and Diane try to have sex after their passionate embrace, but realize that they are not sure what else to do in their future together. Before she leaves, Sam advises her to call him if she wants to revive their relationship again. Diane arrives in London with Frasier and then calls Sam at the bar to tell him. Despite her obvious misgivings about her relationship with Frasier, and Sam's pain at her choice, Diane stays in Europe with Frasier. She contacts Sam in two episodes before the season finale "Rescue Me" (1985), in which Frasier proposes to Diane in Italy; she accepts and tells Sam about it by telephone. Suddenly, Sam daydreams of stopping the wedding. Back in reality, Carla assures Sam that he is still a womanizer, regardless of his feelings about Diane. With the help of ]'s (]) travel reservation, Sam goes to Italy to stop Diane from marrying Frasier. Diane tries to call Sam but hears part of his answering machine message, and then hangs up. Frasier and Diane are set to be married immediately.
In the two-part season premiere "Rebound" (1984), within several months after her final breakup with Sam, Diane meets psychiastrist ] (]) in a ] and begins to date him for a while. Meanwhile, spurred by the collapse of his romance with Diane, Sam relapses into alcoholism. When she leaves the sanitarium, Diane finds out about Sam from her friend ] (]). With the help of Diane and Frasier, Sam regains his sobriety. Then, when she refuses to be a waitress again, Coach convinces Diane that Sam will relapse again. Then Coach convinces Sam that she will lose her mind if she leaves Cheers again, and then Coach convinces Frasier that Sam and Diane long for each other if she doesn't work there. Ultimately, Diane returns to Cheers as a waitress.


=== Season 4: 1985–1986 ===
In "I Call Your Name" (1984), as Frasier admits to Sam, Diane calls out Sam's name during Frasier's lovemaking with her. Diane finds out and becomes furious at Frasier for telling Sam about this, but then Frasier and Diane make up, though her attraction to Sam is still quite evident. In "Diane's Allergy" (1984), Diane moves into Frasier's apartment and becomes allergic. She believes to be allergic to Frasier's female puppy Pavlov, whom he gives to Sam, who calls the puppy "Diane". However, Diane still has allergies, and the apartment is under renovation to lessen the allergies. Later, he regrets giving up "Diane" and begs Sam to bring "Diane" back and declares that he loves "Diane", which Diane interprets his confessions as his love for her.
{{More|Cheers (season 4)}}


In the season premiere, "Birth, Death, Love, and Rice" (1985), Sam arrives too late to stop Diane and Frasier's wedding. Several months later, Sam discovers that Diane had abandoned Frasier at the altar and feeling guilty for her promiscuity, joins a convent. Sam rescues her and gives her back her job at Cheers. Throughout the season, Sam and Diane try to simply be friends again, fighting their attraction to each other.
In "A Ditch in Time" (1984), Diane confesses to Sam that she told many stories about her relationship with Sam, whom she refers to as "Ralph" to everyone at a psychiatric ward. In one story, Sam gave her ] on ], and Diane knitted a scarf for him, but they did not like each other's gifts. In another, Diane cooked a ] for Sam's birthday, but he ate a burger anyway. In another, as seen in an episode "Snow Job" (1984) from the prior season, Sam made up a funeral story to conceal from Diane his womanizing plans with his friends on the weekend. In another, Diane wanted a first date right after their first night together in "]" (1983), but Sam went to watch a football game instead. After hearing all examples, Sam apologizes and admits that he failed to be a "very good boyfriend", but tells her he never tried harder with any other woman and the good times with her were some of the best of his life.


In "The Triangle" (1986), Sam and Diane feel bad about Frasier's deterioration, so they plan to help him regain his self-confidence by making Sam feign symptoms. Frasier concludes that Sam is still in love with Diane and advises him to tell her. For Frasier's sake, Sam and Diane try to be in love but begin arguing again, and Sam furiously tells Frasier that he and Diane faked their love for each other to help Frasier sober up and boost his self-esteem. Frasier angrily tells Sam and Diane that they still love each other but deny and loathe their feelings. He declares himself not to be part of their love triangle and walks away. In the three-part season finale "Strange Bedfellows" (1986), Sam dates an intellectual politician, Janet Eldridge (]), whom Diane opposes politically. When Sam and Janet start and then continue dating, Diane accuses Janet of using Sam for political purposes, not loving him, and planning to dump him. However, after the election is over, Janet and Sam are still together, much to Diane's dismay. One night in the bar, Diane overhears Janet ask Sam to fire Diane, but Diane resigns the next day. At Janet's press conference in the bar, Diane questions Sam and Janet's future together, resulting in a conflict between Sam and Diane, which humiliates Janet. Finally, Janet breaks up with Sam because she feels that he is still in love with Diane. At the end of the final installment, Sam dials the telephone and proposes marriage to the call's unknown recipient.
In "The Heart Is the Lonely Snipe Hunter" (1985), Diane feels sorry for Frasier, whose job at the psychiatric ward is stressful to him, and wants the boys, including the "ringleader" Sam, to invite him. Although they find him dull and boring, the boys invite him anyway. She discovers that the boys purposely abandon him, while Frasier ]s alone. Therefore, she chides them for that and then convinces them to find heart and then find Frasier. Then Frasier comes back apparently proud and happy to be part of the gang, which worries Diane. However, at the end of the episode, as Frasier tells Diane, much to her relief, he already acknowledged that the game was fabricated and then plans to abandon them in another snipe hunting game. (What actually happens afterwards is unclear after his plans are mentioned, as no other Cheers episodes continued the episode's story.)


=== Season 5: 1986–1987 ===
Later in "Cheerio, Cheers" (1985), as Sam is told, Diane plans to leave Boston again for London with Frasier. At night in the bar, Sam and Diane try to make love again after their passionate embrace, but then they realize that they are not sure what else to do in their own future together. Before she leaves, Sam advises her to call him if she wants to try again with him. At the end, Diane arrives in London with Frasier and then calls Sam at the bar to tell him. Despite her obvious misgivings about her relationship with Frasier, and Sam's pain at her choice, she stays in Europe with Frasier.
{{More|Cheers (season 5)}}


{{Quote box|quoted=1|1=Sam and Diane were the center of 'Cheers' as a partnership, and now the partnership is gone. There will be huge comparisons made.<ref name="Harmetz 1C"/>|2=Ted Danson on Shelley Long's departure,<br />'']'', September 23, 1987|width=31%|salign=right}}
In a few more episodes before the season finale "Rescue Me" (1985), Diane still keeps contacting Sam. In the season finale, Frasier proposes to Diane in Italy, and she accepts and Diane tells Sam about it on the phone. Suddenly, Sam daydreams himself stopping the wedding in Italy. Back in reality, Carla assures Sam that he is still a babehound, regardless about how he feels about Diane. However, with the help of ]'s (]) ], Sam goes to Italy to stop Diane from marrying Frasier. Meanwhile, in Italy, Diane tries to call Sam but hears "This is Sam," which is part of an ] joke message, and then hangs up before hearing the complete recorded greeting. Then Frasier and Diane are set to be married.


In the season premiere "The Proposal" (1986), the unseen character is revealed to be Diane Chambers. Although she is thrilled, Diane tells Sam that a proposal by telephone is not how she envisioned getting engaged. Sam agrees and invites her for a night of romance on a yacht, where he proposes again. Diane rejects him, thinking that Sam is proposing on the rebound from Janet.<ref>Kelley, Adam. "." '']'' September 19, 1997. Web. May 9, 2012.</ref> Diane wants to marry Sam, but Sam is furious with her for turning him down. Regardless, Diane returns to work at the bar and waits for Sam to propose again. Meanwhile, they continue dating other people. In "Chambers vs. Malone" (1987), after Sam proposes again and Diane rejects him, Sam chases Diane up the street, causing her to fall and injure herself. Diane charges Sam with assault, leading to a trial. In the courtroom, at the judge's behest, Sam proposes to Diane again, and she finally accepts. In "A House Is Not a Home", Sam and Diane buy a house together.
=== Season 4: 1985&ndash;1986 ===
In the season premiere, "Birth, Death, Love, and Rice" (1985), Sam is too late to stop the wedding. Several months later, Frasier is discovered to have been abandoned by Diane at the altar. Diane ends up at the ] for committing ] thereafter but is rescued by Sam, who gives her an old job back. During the whole season, Sam and Diane attempt to be just friends again, fighting their attraction to each other, while Frasier spends his time drinking beer and wallowing his loss over Diane in the bar.


In the season finale "]" (1987), Diane's ex-fiancé, Sumner Sloan, who dumped her in the ], returns to Cheers and tells Diane that he sent one of her unfinished manuscripts to his colleague, who praised it and gave it to the publishers. Although Diane is excited, Sumner warns her that simultaneously being married and having a career is impossible, and that choosing marriage over career would put her talents to waste. Later, Sam and Diane want to be married immediately at the bar. At the wedding, Diane receives a telephone call informing her that the publisher wants her work, but she must finish it immediately. Although she wants to be married to Sam, he convinces Diane to finish the book and delay the wedding, so that she has no regrets about giving up her dream of being a great writer. In their last scene together, Diane tells Sam that she will return to him in six months, but Sam doubts it. She leaves Boston behind to pursue her writing career.
In "The Triangle" (1986), Sam and Diane feel bad about Frasier's deterioration, so they plan to help him regain his self-confidence by making Sam feign symptoms. Frasier concludes that Sam is still in "love" with Diane and advises him to confess "it" to her. Therefore, for Frasier's sake, Sam and Diane try to be in "love" but end up arguing again, and then Sam furiously admits to Frasier that their "love" for each other is fabricated to help Frasier sober up and boost his self-esteem. Frasier angrily tells both of them that they still love each other but deny and loathe their feelings for each other all the time. Finally, he declares himself not to be part of it and walks away from the triangle.


Long decided to leave the series to develop her movie career and family, and the characters' relationship story was concluded, even though she and Danson " done some really terrific work at ''Cheers''".<ref name="Long departed">{{cite news |url=https://news.google.com/newspapers?id=ilkiAAAAIBAJ&dq=sam%20diane%20cheers&pg=6797%2C3514391 |title=Serve it yourself, Sam: Diane on her way out from Cheers |work=] |agency=] |date=December 17, 1986 |access-date=December 2, 2014 |via=Google News Archive }}</ref> In February 1987, the creators decided to replace Diane with a female lead without blonde hair or any other resemblances to Long,<ref name="Harmetz 1C"/> while Danson signed a contract for the next season (1987–1988).<ref name="Harmetz 5C">{{cite news |date=September 23, 1987 |last=Harmetz |first=Alijean |url=https://news.google.com/newspapers?id=g79OAAAAIBAJ&pg=1267%2C3983880 |title=Writers scramble to change ''Cheers'' |page=5C |work=The Ledger |access-date=December 2, 2014 |via=Google News Archive }}</ref>
In "Fear Is My Co-Pilot", Sam and Diane are caught in a life or death situation as the pilot of their small plane (an adventurous ex of Diane's) seems to have died. They confess their love for each other and their regret at not having gotten married and having "little Sams and Dianes". When it is revealed that their pilot is not in fact dead and they survive the ordeal, the agree to never mention their conversation again, though it's clear neither will forget it.

In "Diane Chambers Day", Diane feels left out by the gang, including Sam, for not doing and appreciating their activities. Therefore, as Frasier suggests, Sam and the gang take her out to an opera, where everyone, including Diane herself, falls asleep during the performance. Later at the bar, Diane and Sam end up rekindling their romance alone, while she assumes that the opera was Sam's idea. However, as they are leaving to go make love, Sam admits that the opera was Frasier's idea. Diane is touched by this revelation and declares herself more attracted to him than ever. Although Sam still wants to have sex, Diane kindly tells him that it is too soon to consummate their special relationship. In "Relief Bartender", Sam has a fling with another woman, which makes Diane jealous.

In the three-part season finale "Strange Bedfellows" (1986), Sam dates an intellectual politician, Janet Eldridge (]), whom Diane opposes politically. When Sam and Janet start and then continue dating, Diane accuses Janet for using Sam for re-election, not loving him, and planning to dump him, even after Janet claims that Sam makes this relationship exciting. After the election is over, Janet and Sam are still together, much to Diane's dismay. One night in the bar, Diane overhears Janet ask Sam to fire Diane, but Diane resigns the next day. At Janet's press conference in the bar, Diane questions Sam and Janet's future together, which results in a ] fight between Sam and Diane, which humiliates Janet. Finally, Janet breaks up with Sam because Janet feels that he is still in love with Diane. At the end, Sam dials the phone number and then ] to the ].

=== Season 5: 1986&ndash;1987 ===
{{Quote box|quoted=1|1=Sam and Diane were the center of 'Cheers' as a partnership, and now the partnership is gone. There will be huge comparisons made.<ref name="Harmetz 1C"/>|2=Ted Danson on Shelley Long's departure,<br />'']'', September 23, 1987|width=37%|salign=right}}

Shelley Long decided to leave the series as Diane Chambers for her movie career and family, which would conclude the relationship story, even though she and Ted " done some really terrific work at ''Cheers''".<ref name="Long departed">{{cite news|title=Serve it yourself, Sam: Diane on her way out from Cheers |work=]|date=17 December 1986 |url=http://news.google.com/newspapers?id=ilkiAAAAIBAJ&sjid=VKgFAAAAIBAJ&dq=sam%20diane%20cheers&pg=6797%2C3514391}}</ref> In February 1987, the creators decided to find a female lead replacement without a blonde hair and any other resemblance to Shelley Long,<ref name="Harmetz 1C"/> while Ted Danson signed a contract for the next season (1987&ndash;1988).<ref name="Harmetz 5C">{{cite news|url=http://news.google.com/newspapers?id=g79OAAAAIBAJ&sjid=7PsDAAAAIBAJ&pg=1267%2C3983880|author=Harmetz, Alijean|page=5C|title=Writers scramble to change ''Cheers''|work=The Ledger|date=23 September 1987 }}</ref>

In the season premiere "The Proposal" (1986), the unseen character is revealed to be Diane Chambers. Although she is thrilled, she tells Sam that a phone proposal is not how she envisioned getting engaged. Sam agrees and invites her for a night of romance out on a yacht. On the boat, Sam proposes again, but Diane rejects him, thinking that Sam is proposing on the rebound from Janet.<ref name=kelley/> Diane wants to marry Sam, but Sam is furious with her for turning him down. Regardless, Diane comes back to work at the bar and waits for Sam to come around to asking her to marry him again. Meanwhile, they continue dating other people. In "Chambers vs. Malone" (1987), after Sam proposes again and Diane rejects him, Sam chases Diane up the street causing her to fall and injure herself. Diane charges Sam with assault leading to a trial. In the courtroom, at the judge's behest, Sam proposes to Diane again, and she finally accepts. In "A House Is Not a Home", Sam and Diane buy a house together.

In the season finale "]" (1987), Diane's ex-fiancé, Sumner Sloan, who dumped her in the ], returns to Cheers, and informs Diane that he sent one of her unfinished manuscripts to his colleague, who praised it and gave it to the publishers. Although she gets excited, Sumner warns her that simultaneously doing marriage and career is impossible and that choosing marriage over career would put her talents to waste. Later, Sam and Diane want to be married immediately at the bar. At the wedding, Diane gets a phone call that the publisher wants her work, but she has to finish it immediately. Although she wants to be married to Sam, he convinces Diane to go finish the book and delay the wedding, so that she has no regrets about giving up her dream of being a great writer. At their last scene together, Diane tells Sam that she will be back to him for six months, but Sam doubts it. She leaves Boston behind to pursue her writing career.


=== Series finale: 1993 === === Series finale: 1993 ===
{{quote box|width=28em|1=I don't think we ever entertained that idea of Sam and Diane going off together. It seemed like going backwards a little. I'm not sure if that big of a portion of our audience would have been happy with it here were people who loved Shelley, but a lot of people liked Rebecca better, or thought Diane was bad for Sam, and so on.<ref name="gqraftery201210"/>|2=Les Charles, '']''}}
In 1993, whether Sam should be with either Rebecca Howe or Diane Chambers was debated. According to the April 1&ndash;4, 1993, telephone survey of 1,011 people by the Times Mirror Center for the People and the Press (now ]), Sam Malone was voted a favorite of 26 percent, and Diane Chambers was a favorite of 4 percent. To whom he should marry, 21 percent voted Diane Chambers, 19 percent voted ] (]), whom Sam kept flirting and by whom Sam was rejected repeatedly since Diane left Boston, 48 percent voted neither, and 12 percent had "no opinion" on this matter.<ref name="Gazette survey">{{cite news |last=Mills |first=Kim I |title=TV viewers glad Sam stayed single |work=] |url=http://news.google.com/newspapers?nid=OtrppQHxQ5wC&dat=19930502&printsec=frontpage|date=2 May 1993 |page=A3 }} The margin of error in the survey was ±3, according to the polls.</ref><ref name="Morning Call survey">{{cite news|page=A01|date=2 May 1993|url=http://pqasb.pqarchiver.com/mcall/access/92139221.html?dids=92139221:92139221&FMT=ABS&FMTS=ABS:FT|author=Leefler, Pete|title=Show Piles Up Viewer Cheers|work=] }} {{subscription required}}</ref> According to the 1993 article from '']'' magazine, a newspaper columnist ] chose Diane to be with Sam. A novelist ] picked Rebecca. A celebrated personality ] chose both as Sam's potentials. Tennis player ] found Sam too good for either of them. A novelist-] ] perceived ] (]) as "Sam's best bet."<ref>{{cite web|author=Lipton, Michael A.|title=Lights Out at Sam's Place |date=May 24, 1993 |url=http://www.people.com/people/archive/article/0,,20110481,00.html|work=] }}</ref>

In the series finale, "]," after six years of separation, Sam watches Diane win the Outstanding Writing award at the televised ] for her cable television movie. Then Sam sends a ] to thank her for success. Diane receives it and then calls him by the phone number of the bar. At the phone conversation, they told each other that they have spouses and children. The next day, Sam and Diane introduce each other's "spouses" at the bar, including ] (]). At Meville's restaurant, actual lovers of Sam's and Diane's "spouse" enter the scene and then take their "spouses" away.

]
Now alone at the table, Sam and Diane admit to each other that their own families are non-existent. Diane confesses her reason for not coming back to Sam after six months of her departure in 1987: her novel was not actualized but became a television movie, and she did not want to come back to Cheers as a failure. Then Sam and Diane admit that they are never meant to be together because they are totally opposites, in spite their good times together. As Diane prepares to leave Boston again, Sam stops her and then begs her to make love to him for old times' sake. Then they flirt and then kiss at the table.

Then, the next day, they are engaged again and then plan to move in to ] together. However, as the airplane is leaving Boston, they have second thoughts about their relationship with the help from announcers who give rhetorical questions about their relationship. Then the plane becomes delayed, so Sam and Diane end it once more. Sam returns to Boston, and Diane returns to Los Angeles.

==Reception==
=== Analysis ===
Bret Watson from '']'' addressed bartender Sam's flirtation on waitress Diane as a ] of "]" at 1990s standards.<ref name="Watson EW">{{cite news |last=Watson |first=Bret |title=The politically incorrect TV series |work=Entertainment Weekly |date=22 April 1994 |url=http://www.ew.com/ew/article/0,,301972,00.html}} In 1994, standards in 1994 were "today's standards".</ref> At the 2009 ], ], the actor of the television sitcom '']'', commented that "not all couples meet, get together, and marry" and examplified Sam and Diane as "a non-traditional relationship awkward breakup stories."<ref name="Galecki Comic-Con 2009">{{cite web |last=Yang, |first=A. |title=Comic-Con: The Big Bang Theory |publisher=] |date=20 September 2009 |url=http://poptimal.com/2009/09/comic-con-the-big-bang-theory/}}</ref> In 2011, Beth Brindle from '']'' called their relationship "completely unrealistic".<ref name=BrindleHowstuffworks>Brindle, Beth. "." '']'', 2011. Web. April 3, 2012.</ref> Marisa Connolly from ] called Sam and Diane "a pair of frustrated lovers."<ref name="Connoly Marisa"/> Julia Ward from '']'' considers their relationship one of "inevitable, yet doomed romances."<ref name="Ugly Betty">{{cite news |last=Ward |first=Julia |title=Ugly Betty: Secretaries Day |work=] |date=4 May 2007 |url=http://www.aoltv.com/2007/05/04/ugly-betty-secretaries-day/}}</ref> Walter Podrazik, the co-author of ''Watching TV'', considers the couple, Sam and Diane, the central focus of ''Cheers'' until Shelley Long left in 1987.<ref name="Charlie Sheen">{{cite news |last=Wiser |first=Paige |title=Charlie Sheen’s gnarly future |work=] |date=2 March 2011 |url=http://www.suntimes.com/entertainment/4097827-452/charlie-sheens-gnarly-future.html}}</ref>

===Negative===
{{quote box|align=right|width=39%|quote=]: The three of us have been with Sam and Diane a long time, and we're a little tired of their shenanigans. <p> ]: A little bored and amazed America was so passionate about them.|source=September 23, 1987, ''The New York Times''<ref name="Harmetz 5C"/>|salign=right}}


Very occasional references were made to Diane in the years following her departure; it was established that she had abandoned her novel and was trying to break into writing for television. In the series finale, "]," after six years of separation, Sam watches Diane win an award for writing a cable television movie and sends her a congratulatory telegram. Diane accepts Sam's invitation on the telephone. The following day, Sam and Diane reunite at last. Diane confesses to Sam that after leaving Boston in 1987, her novel was not published, and she did not want to return to Cheers as a failure. They both admit that despite their good times, they are never meant to be together because they are total opposites. As Diane prepares to leave Boston again, Sam stops her and begs her to have sex with him for old times' sake. The next day, they are engaged again and then plan to move to ] together. However, as the airplane is leaving Boston, they have doubts about their relationship with help of rhetorical questions from announcers. Their flight is delayed, so Sam and Diane end their relationship once more after their many years apart. Sam returns to Boston and Diane returns to Los Angeles.
The relationship of Sam and Diane has received mixed reviews. Some critics observed, once the relationship was consummated, that the sexual tension evaporated, that numerous relationships of Sam and Diane may have dominated the series and then alienated viewers and critics alike, and that amount of stories of this relationship had been exhausted.<ref name="Mike Boone">{{cite news |last=Boone |first=Mike |title=Cheers! Sam and Diane's breakup is a TV event worth drinking to |work=] |date=2 May 1984 |page=E12 |url=http://news.google.com/newspapers?id=c1wxAAAAIBAJ&sjid=l6UFAAAAIBAJ&pg=1158%2C600615}}</ref><ref name="death for sitcoms">{{cite news |last=Lundin |first=Diana E. |title=Ending sexual tension can be death for sitcoms |publisher=] |date=1 March 1991 |page=D5 |url=http://news.google.com/newspapers?id=QllYAAAAIBAJ&sjid=_vkDAAAAIBAJ&pg=7136%2C195113}}</ref><ref name="love won't spoil"/> ''Cheers'' won an ] for ],<ref name="Emmys Cheers">{{cite web |url=http://www.emmys.com/shows/cheers |title=Cheers |publisher=] |year=2011}}.</ref> but, because it was perceived to be dominated by Sam and Diane during the second season (1983&ndash;1984), Fred Rothenberg from ] felt that the show did not deserve to win an award.<ref name="Emmys 1984 Rothenberg">{{cite news |last=Rothenberg |first=Fred |title=William Daniels, 'St. Elsewhere' get critic's vote |work=] |date=21 September 1984 |edition=Mid-County |page=A15 |url=http://news.google.com/newspapers?id=-qUvAAAAIBAJ&sjid=19oFAAAAIBAJ&dq=sam%20diane%20cheers&pg=1222%2C3533137}}</ref> Some other people, as reported, thought the same thing for the show.<ref name="Emmys 1984 Weiskind">{{cite news |last=Weiskind |first=Ron |title=Picking this year's Emmys harder than it looks |work=] |page=W27 |url=http://news.google.com/newspapers?id=VK9RAAAAIBAJ&sjid=HG4DAAAAIBAJ&pg=5637%2C5127666}}</ref>


==First-run reception==
Rick Sherwood, a television critic, remarked that continuing or abandoning the "love-hate" theme "that characterized the first season" in later seasons lessened his interest on ''Cheers'', especially if re-invented in the third season (1984&ndash;1985).<ref name="loss of edge">{{cite news |last=Sherwood |first=Rick |title=Today in preview: 'Cheers' loses punch|page=23|work=]|url=http://news.google.com/newspapers?id=fNlRAAAAIBAJ&sjid=TW4DAAAAIBAJ&dq=shelley%20long%20cheers&pg=7063%2C6351102|date=October 25, 1984}}.</ref> Even the love triangle storyline of Sam, Diane, and Frasier Crane, introduced as her psychiatric boyfriend and Sam's rival, did not increase Sherwood's interests on the television series.<ref name="fine funny form">{{cite news |last=Sherwood |first=Rick |title='Cheers' is back in fine, funny form |work=] |date=31 October 1985 |page=9A |url=http://news.google.com/newspapers?id=mj1WAAAAIBAJ&sjid=3ekDAAAAIBAJ&pg=6776%2C4662037}}</ref> Nevertheless, Sherwood was relieved that he enjoyed the show again in the fourth season (1985&ndash;1986), yet he negated a love affair of Sam and Diane for losing its "excitement of the chase".<ref name="fine funny form"/>
{{quote box|align=right|width=30em|quote=]: The three of us have been with Sam and Diane a long time, and we're a little tired of their shenanigans.
]: A little bored and amazed America was so passionate about them.|source=''The New York Times'', September 23, 1987<ref name="Harmetz 5C"/>|salign=right}}
Some contemporaneous reviews of the Sam and Diane relationship were mixed. In May 1984, Mike Boone of the ] wrote that when Sam and Diane's relationship was consummated, their sexual tension evaporated; their relationship dominated the series, alienating viewers and critics and "diminish the appeal of ''Cheers''".<ref name="Mike Boone">{{cite news |last=Boone |first=Mike |title=Cheers! Sam and Diane's breakup is a TV event worth drinking to |url=https://news.google.com/newspapers?id=c1wxAAAAIBAJ&pg=1158%2C600615 |work=] |date=May 2, 1984 |page=E12 |access-date=November 26, 2014 |via=Google News Archive }}</ref><ref name="death for sitcoms"/><ref name="love won't spoil"/> Although the show won the ] for ],<ref name="Emmys Cheers">{{cite web |url=http://www.emmys.com/shows/cheers |title=Cheers |publisher=] |year=2011}}.</ref> because the show was seen as dominated by Sam and Diane during its second season (1983–1984), Fred Rothenberg of the ] wrote in September 1984 that ''Cheers'' did not deserve an award.<ref name="Emmys 1984 Rothenberg">{{cite news |last=Rothenberg |first=Fred |date=September 21, 1984 |url=https://news.google.com/newspapers?id=-qUvAAAAIBAJ&dq=sam%20diane%20cheers&pg=1222%2C3533137 |title=William Daniels, ''St. Elsewhere'' get critic's vote |work=] |edition=Mid-County |page=A15 |access-date=December 2, 2014 |via=Google News Archive }}</ref> According to Ron Weiskind of the '']'', the series suffered after Sam and Diane became lovers.<ref name="Emmys 1984 Weiskind">{{cite news |last=Weiskind |first=Ron |date=September 21, 1984 |title=Picking this year's Emmys harder than it looks |url=https://news.google.com/newspapers?id=VK9RAAAAIBAJ&pg=5637%2C5127666 |work=] |page=W27 |access-date=November 26, 2014 |via=Google News Archive }}</ref> Weiskind wrote in 1987 that the relationship "ran out of steam long ago", and was relieved when Long's departure ended it.<ref>{{cite news |first=Ron |last=Weiskind |date=November 19, 1987 |url=https://news.google.com/newspapers?id=Y85RAAAAIBAJ&pg=6939%2C6412989 |title=''L.A. Law'' ruled best of Thursday TV lineup |page=22 |work=Pittsburgh Post-Gazette |access-date=November 26, 2014 |via=Google News Archive }} Name of author confirmed in .</ref>


In October 1984 television critic Rick Sherwood wrote that although the sexual tension between Sam and Diane provided a focus for ''Cheers''{{'}} other characters, their later romance and "the removal of the love-hate subplot much of the edge of the series lost".<ref name="loss of edge">{{cite news |last=Sherwood |first=Rick |date=October 25, 1984 |url=https://news.google.com/newspapers?id=fNlRAAAAIBAJ&dq=shelley%20long%20cheers&pg=7063%2C6351102 |title=Today in preview: 'Cheers' loses punch |page=23 |work=Pittsburgh Post-Gazette |access-date=November 26, 2014 |via=Google News Archive }}.</ref> In October 1985, Sherwood's interest in the show lessened because of the romance; Diane's affair with Frasier Crane "made things worse".<ref name="fine funny form">{{cite news |last=Sherwood |first=Rick |date=October 31, 1985 |title='Cheers' is back in fine, funny form |url=https://news.google.com/newspapers?id=mj1WAAAAIBAJ&pg=6776%2C4662037 |work=] |page=9A |access-date=November 26, 2014 |via=Google News Archive }}</ref> According to Howard Rosenberg of the ''Los Angeles Times'' in 1986, ] (executive producer of ''Moonlighting'') said: "&nbsp;... I think it's masochistic to take two people who seem destined for each other and ask an audience not to see them get together".<ref name="Moonlighting S1 finale">{{cite news |last=Rosenberg |first=Howard |date=May 20, 1986 |title=''Moonlighting'' exits with gleam in its eye |url=https://news.google.com/newspapers?id=JB0fAAAAIBAJ&pg=1332%2C2492686 |archive-url=https://archive.today/20130124140840/http://news.google.com/newspapers?id=JB0fAAAAIBAJ&sjid=zKYEAAAAIBAJ&pg=1332,2492686 |url-status=dead |archive-date=January 24, 2013 |work=] |edition=Metro |page=E3 }}</ref> In 1989, Michael Hill of '']'' found the similarity between the ''Cheers'' characters and real-life news anchors ] and ] of '']'' "remarkable".<ref name=baltimoresun>Hill, Michael. "" '']''. Rpt. in '']'' July 22, 1989: 9C. '']''. Web. May 12, 2012.</ref>
In 2009, Dave & Dave from ] condemned the couple for taking away the show's humor, but they were relieved to find humor from ] and ].<ref name=davedave>R, Dave. "." ] 21 March 2009. Web. May 21, 2012.</ref> In 2010, Erich Kuersten from '']'' criticizes this couple for agonizing viewers by dragging out their "will they or won't they" relationship for too many seasons.<ref name="Bright Lights">{{cite journal |last=Kuersten |first=Erich |title=Someone to Fight Over Me: Feminism, S&M, and the Daemonic in 'Twilight' |journal=] |volume=68 |year=2010 |url=http://www.brightlightsfilm.com/68/68twilight.php}}</ref> In 2010, Sharon Knolle from ''Huffington Post'' placed them fourth in the top 10 "Worst TV Couples Ever", remarked their lack of chemistry and "bad romances" once they got together, and was relieved that they did not end up married at the end.<ref name="Huff Worst Couple">{{cite news |last=Knolle |first=Sharon |title=Worst TV Couples Ever (Looking at You, Sam and Diane) |work=The Huffington Post |date=7 January 2010 |url=http://www.aoltv.com/2010/01/07/worst-tv-couples-ever/}}</ref>


Fred Rothenberg of the Associated Press (in October 1983) and Diana E. Lundin of the '']'' (in 1991) considered Sam and Diane the next ] (]) and Joe (])—of the 1970s television show '']''—with respect to the decline of the show after their marriage and divorce.<ref name="death for sitcoms">{{cite news |last=Lundin |first=Diana E. |title=Ending sexual tension can be death for sitcoms |newspaper=] |date=March 1, 1991 |page=D5 |url=https://news.google.com/newspapers?id=QllYAAAAIBAJ&pg=7136%2C195113 |access-date=November 26, 2014 |via=Google News Archive }}</ref><ref name="love won't spoil">{{cite news |author=Rothenberg, Fred |date=October 13, 1983 |title=Love won't spoil Sam and Diane on ''Cheers'' |url=https://news.google.com/newspapers?id=UHEoAAAAIBAJ&pg=1635%2C6890976 |archive-url=https://archive.today/20130103083410/http://news.google.com/newspapers?id=UHEoAAAAIBAJ&sjid=n6cEAAAAIBAJ&pg=1635,6890976 |url-status=dead |archive-date=January 3, 2013 |work=] |page=E11 }}</ref> In the "Youth Beat" column of the western Pennsylvania '']'' in 1992, Jeremy Ross called Sam and Diane "the most-discussed since ]" and the model for later television romances.<ref name=jeremy>Ross, Jeremy (September 17, 1992). "." '']'' : C1. '']''. June 9, 2012.</ref>
In 2012, Steve Silverman from the ''Screen Junkies'' website considered Diane "too needy and insecure for anyone, , to have a legitimate relationship with."<ref name="Screen Junkies 2012">{{cite web |last=Silverman |first=Steve |title=6 TV Girlfriends Who Will Make You Reconsider Dating |publisher=Screen Junkies|date=31 January 2012|url=http://www.screenjunkies.com/tv/tv-lists/6-tv-girlfriends-who-will-make-you-reconsider-dating/}}</ref> In the same year, Robert Galvin from the '']'' newspaper criticized the relationship for its lack of "]".<ref name=galvin2012>Galvin, Robert. "." '']'' May 4, 2012. Web. May 21, 2012.</ref>


In April 1993 there was media debate about whether Sam should be with Diane or her replacement, Rebecca Howe (]). According to an April 1–4, 1993 telephone survey of 1,011 people by the Times Mirror Center for the People and the Press (now the ]), Sam Malone was the favorite character of 26 percent of respondents and Diane Chambers the favorite of four percent. Asked whom Sam should marry, 21 percent favored Diane, 19 percent favored Rebecca, 48 percent favored neither and 12 percent had no opinion.<ref name="Gazette survey">{{cite news |last=Mills |first=Kim I |date=May 2, 1993 |title=TV viewers glad Sam stayed single |url=https://news.google.com/newspapers?nid=OtrppQHxQ5wC&dat=19930502&printsec=frontpage |work=] |page=A3 |access-date=December 2, 2014 |via=Google News Archive }} According to Times Mirror, the survey's margin of error was plus or minus three percent.</ref><ref name="Morning Call survey">{{cite news|page=A01|date=May 2, 1993|url=https://pqasb.pqarchiver.com/mcall/access/92139221.html?dids=92139221:92139221&FMT=ABS&FMTS=ABS:FT|archive-url=https://web.archive.org/web/20120724214649/http://pqasb.pqarchiver.com/mcall/access/92139221.html?dids=92139221:92139221&FMT=ABS&FMTS=ABS:FT|url-status=dead|archive-date=July 24, 2012|author=Leefler, Pete|title=Show Piles Up Viewer Cheers|work=] }} {{subscription required}}</ref> According to a May 1993 '']'' magazine article, newspaper columnist ] chose Diane to be with Sam, novelist ] picked Rebecca, ] chose both for Sam, tennis player ] thought Sam too good for either of them, and novelist and archaeologist ] saw ] (]) as "Sam's best bet."<ref>{{cite web|author=Lipton, Michael A.|title=Lights Out at Sam's Place |date=May 24, 1993 |url=http://www.people.com/people/archive/article/0,,20110481,00.html|work=] }}</ref> That month, ] (who played ]) told the '']'' that "the first two or three years" of the Sam-and-Diane story arc were his favorite ''Cheers'' seasons.<ref name="George's favorite">{{cite news|title=A Last Round for 'Cheers': The Cast Toasts the End with Fond Memories|last=King|first=Susan|date=May 16, 1993|work=]|page=2}}</ref>
===Praise===


Some ] bar patrons were dissatisfied with the series' finale, and thought that Sam and Diane should have been together at the end.<ref name=sacramentobee1993>{{cite news |title=Capital Bar Patrons Toast TV's ''Cheers'' |work=] |date=May 21, 1993 |page=B1 |via=] }} Record no. 096. {{subscription required}}</ref> Bret Watson of '']'' wrote in 1994 that Sam's flirtation with Diane in ''Cheers'' might be considered sexual harassment by contemporary standards.<ref name="Watson EW">{{cite magazine |last=Watson |first=Bret |title=The politically incorrect TV series |magazine=Entertainment Weekly |date=April 22, 1994 |url=https://ew.com/article/1994/04/22/politically-incorrect-tv-series/}}</ref>
On the other hand, relationship between Sam and Diane has received positive reviews. Gabe Lett in his book, ''Let's Get Together: Building Community in the Church'', called the relationship of Sam and Diane full of "childish love banter and tumultuous romance" yet intriguing.<ref name=Lett>{{cite book |last=Lett |first=Gabe |title=Let's Get Together: Building Community in the Church|location=Mustang, OK |publisher=] |year=2008|isbn=1-60247-893-7 |page=17 |url=http://books.google.com/books?id=qST6Mt18qjgC&pg=PA17}}</ref> Critics from '']'' consider the relationship of Sam and Diane "fun" and not a ruination of ''Cheers''.<ref>{{cite web |last1=Handlen |first1=Zack |first2=Noel |last2=Murray |first3=Leonard |last3=Pierce |first4=Todd |last4=VanDerWerff |first5=Claire |last5=Zulkey |title=Gettin’ Horizontal with Maddie: 22 TV series not ruined when two characters hooked up |publisher=]|date=7 September 2009 |url=http://www.avclub.com/articles/gettin-horizontal-with-maddie-22-tv-series-not-rui,32549}}</ref> One critic from '']'' credits Sam and Diane to make ''Cheers'' one of "the Best TV Romance Shows" as of January 28, 2011.<ref name=CraveOnline>{{cite web |title=The Best TV Romance Shows |publisher=] |date=28 January 2011|url=http://www.craveonline.com/tv/articles/129946-the-best-tv-romance-shows}}</ref> Noel Murray from ''The A.V. Club'' called them one of " TV Romances For The Ages."<ref name="10 TV Romances">{{cite web |last=Murray |first=Noel |title=Inventory: 10 TV Romances For The Ages |publisher=The A.V. Club |date=8 February 2006|url=http://www.avclub.com/articles/inventory-10-tv-romances-for-the-ages,1510}}</ref> Jessica Piha and Jean Goon from ] favor the pair as one of top favorite couples on television.<ref name=PihaMSN>Piha, Jessica. "." ''MSN Entertainment'', 2012: 10. Web. 02 April 2012.</ref><ref name=GoonMSN>Goon, Jean. "." ''MSN Entertainment Malaysia'', 16 October 2011: 3. Web. 02 April 2012.</ref> ], a writer previously for ] praised their sexual tension but disdained their ] as the "]" moment.<ref name=simmons>{{cite news|date=February 21, 2002|url=http://proxy.espn.go.com/espn/page2/story?page=simmons/020221|archivedate=December 10, 2008|author=Simmons, Bill|work=]|archiveurl=http://web.archive.org/web/20081210085522/http://proxy.espn.go.com/espn/page2/story?page=simmons/020221|title=Page 2: Dear Sports Guy...|accessdate=June 20, 2012}}</ref> Their relationship was included in '']''{{'}}s list of the best TV couples of all time.<ref>{{cite web|title=Couples Pictures, Cheers Photos - Photo Gallery: The Best TV Couples of All Time|url=http://www.tvguide.com/PhotoGallery/Best-TV-Couples-1026715/1026725|work=]|accessdate=June 25, 2012}}</ref>


==Retrospective reception==
In 1993 from ''TV Times'', a television listing magazine of '']'', ], who played ], declared "the first two or three years" of stories of Sam and Diane as his favorite of ''Cheers''.<ref name="George's favorite">{{cite news |last=King |first=Susan |title=A Last Round for 'Cheers': The Cast Toasts the End with Fond Memories |page=2 |work=]''|date=16 May 1993}}</ref> Meanwhile, in ] bars, some bar patrons were not satisfied with the series finale and felt that Sam and Diane should have been together at the end.<ref name=sacramentobee1993>"Capital Bar Patrons Toast TV's 'Cheers'." '']'' 21 May 1993: B1. Web. 03 April 2012. {{subscription required}}</ref> In 2002, one critic of '']'' considered Sam and Diane one of "TV's classic couples."<ref name="Boston Globe">{{cite web |last=Gilbert |first=Matthew |title=More Than `Friends'. Forget the Naysayers. With Its Unique Wit and Style, 'Will & Grace' Remains One of TV's Elite Comedies |work=] |date=17 November 2002 |edition=3rd |page=N1 |url=https://secure.pqarchiver.com/boston/access/241604061.html?FMT=ABS&FMTS=ABS:FT}}</ref> In 2004, they were ranked by ] ] No. 50 of "]" of all-time.<ref name="Bravo official Arcive">{{cite web |title=The 100 Greatest TV Characters |publisher=] |year=2004 |url=http://web.archive.org/web/20090110010619/http://www.bravotv.com/The_100_Greatest_TV_Characters/index.shtml}}</ref><ref name="Kelsey Ad Campaign">{{cite news |title=Kelsey's Launches Ad Campaign with Cheers TV Theme Song |publisher=] |date=3 February 2008 |url=http://www.newswire.ca/en/story/310551/kelsey-s-launches-ad-campaign-with-cheers-tv-theme-song}}</ref> In 2007, ] placed Sam and Diane No. 1 of the IGN's Top 10 Favorite TV Couples.<ref name=IGN>{{cite web |last1=Goldman |first1=Eric |first2=Brian |last2=Zoromski |first3=Dan |last3=Iverson |title=IGN's Top 10 Favorite TV Couples |publisher=] TV |date=13 February 2007 |page=2 |url=http://tv.ign.com/articles/764/764349p2.html}}</ref> In 2008, the blog ''Mostly Modern Media'' called their relationship a type of "can’t live with, can’t live without" and "wonderfully complex."<ref>{{cite web |last=Dure |first=Beau |title=TV couples: Jim and Pam are not Sam and Diane |publisher=Mostly Modern Media |date=18 May 2008 |url=http://mostlymodernmedia.wordpress.com/2008/05/18/tv-couples-jim-and-pam-are-not-sam-and-diane/}}</ref> '']'' considers them one of "the 50 Greatest TV Characters" of all-time, their relationship "one of TV's greatest on-and-off love-hate relationships," and their kiss one of "Top 20 TV Kisses" of all-time.<ref name="50 Greatest Characters">{{cite web |title=The 50 Greatest TV Characters |publisher='']'' |year=2012|url=http://xfinity.comcast.net/slideshow/tv-greatest-characters/37/}}</ref><ref name="20 TV Kisses">{{cite web |title=Top 20 TV Kisses |publisher=Xfinity |year=2012 |url=http://xfinity.comcast.net/slideshow/tv-top20kisses/6}}</ref>
===2000s===
In February 2002 ], a former writer for ], appreciated Sam and Diane's sexual tension but called their engagement a "]" moment.<ref name=simmons>{{cite news|date=February 21, 2002|url=https://proxy.espn.com/espn/page2/story?page=simmons/020221|archive-date=December 10, 2008|author=Simmons, Bill|work=]|archive-url=https://web.archive.org/web/20081210085522/http://proxy.espn.go.com/espn/page2/story?page=simmons%2F020221|title=Page 2: Dear Sports Guy...|access-date=June 20, 2012|url-status=live|df=mdy-all}}</ref> In November 2002 Mathew Gilbert of '']'' called Sam and Diane one of "TV's classic couples."<ref name="Boston Globe">{{cite web |last=Gilbert |first=Matthew |title=More Than 'Friends'. Forget the Naysayers. With Its Unique Wit and Style, 'Will & Grace' Remains One of TV's Elite Comedies |work=] |date=November 17, 2002 |edition=3rd |page=N1 |url=https://secure.pqarchiver.com/boston/access/241604061.html?FMT=ABS&FMTS=ABS:FT |archive-url=https://archive.today/20121217165818/https://secure.pqarchiver.com/boston/access/241604061.html?FMT=ABS&FMTS=ABS:FT |url-status=dead |archive-date=December 17, 2012 }}</ref> They were 50th on ] 2004 list,<ref>{{cite web |title=The 100 Greatest TV Characters |url=http://www.bravotv.com/The_100_Greatest_TV_Characters/index.shtml |publisher=] |year=2004 |archive-date=January 10, 2009 |archive-url=https://web.archive.org/web/20090110010619/http://www.bravotv.com/The_100_Greatest_TV_Characters/index.shtml |access-date=November 26, 2014 }}</ref><ref>{{cite news |url=http://www.newswire.ca/en/story/310551/kelsey-s-launches-ad-campaign-with-cheers-tv-theme-song |title=Kelsey's Launches Ad Campaign with Cheers TV Theme Song |publisher=] |date=February 3, 2008 |access-date=February 2, 2012 |archive-date=September 1, 2012 |archive-url=https://web.archive.org/web/20120901223858/http://www.newswire.ca/en/story/310551/kelsey-s-launches-ad-campaign-with-cheers-tv-theme-song |url-status=dead }}</ref> and in February 2007 Sam and Diane were number one on ]'s Top 10 Favorite TV Couples list.<ref name=IGN>{{cite web |last1=Goldman |first1=Eric |first2=Brian |last2=Zoromski |first3=Dan |last3=Iverson |title=IGN's Top 10 Favorite TV Couples |publisher=] TV |date=February 13, 2007 |page=2 |url=http://tv.ign.com/articles/764/764349p2.html}}</ref> Cynthia Greenwood wrote in her 2008 book ''The Complete Idiot's Guide to Shakespeare's Plays'' that Sam and Diane's relationship was comparable to that of Beatrice and Benedick in '']'', filled with tension and insults concealing their feelings for each other.<ref>{{cite book |last=Greenwood |first=Cynthia |year=2008 |chapter-url=https://books.google.com/books?id=wcsYZf3KQwYC&q=%22Sam+and+Diane%22&pg=PT115 |chapter=Much Ado About Nothing |title=The Complete Idiot's Guide to Shakespeare's Plays |publisher=Penguin Group |via=] |isbn=9781440636486 |page=103 |access-date=January 30, 2017 }}</ref>


In May 2007, '']'' writer Julia Ward called their relationship one of a number of "inevitable, yet doomed romances."<ref name="Ugly Betty">{{cite news |last=Ward |first=Julia |title=Ugly Betty: Secretaries Day |work=] |date=May 4, 2007 |url=http://www.aoltv.com/2007/05/04/ugly-betty-secretaries-day/}}</ref> ] writer Jessica Piha in 2000s listed the pair as one of "TV's top couples".<ref>{{cite web |last=Piha |first=Jessica |url=http://tv.msn.com/tv/galleryfeature/topcouples/?photoidx=10 |title=TV'S Top Couples |publisher=MSN Entertainment |page=11 |archive-date=March 4, 2008 |archive-url=https://web.archive.org/web/20080304132348/http://tv.msn.com/tv/galleryfeature/topcouples?photoidx=11 |access-date=November 26, 2014 }}</ref> In 2009, Josh Bell of '']'' called Sam and Diane "the template for countless future sitcom couples with sexual tension".<ref>{{cite web |year=2009 |last=Bell |first=Josh |url=http://tvcomedies.about.com/od/listsrecommendations/tp/sitcomromances.htm |title=10 Great Sitcom Romances |work=] |url-status=live |archive-date=February 16, 2009 |archive-url=https://web.archive.org/web/20090216190223/http://tvcomedies.about.com/od/listsrecommendations/tp/sitcomromances.htm |access-date=November 26, 2014 }}</ref> In March 2009 Dave & Dave of ] wrote, "The whole Sam-{{sic|Dian|ne}} thing got in the way of a lot of humor but the sight {{sic|George}} and Cliffy sitting at the bar makes me laugh every time."<ref name=davedave>{{cite web|author = R, Dave|url = http://www.wqed.org/tv/daves/blog/archives/350|title = 10 posts in 10 days – the best Sitcom of all time|publisher = ]|date = March 21, 2009|access-date = May 21, 2012|archive-url = https://web.archive.org/web/20091106073029/http://www.wqed.org/tv/daves/blog/archives/350|archive-date = November 6, 2009|url-status = dead}}</ref> At the September 2009 ], ] of '']'' exemplified a "non-traditional relationship" with Sam and Diane and said that "not all couples meet, get together, and marry."<ref name="Galecki Comic-Con 2009">{{cite web |last=Yang |first=A. |title=Comic-Con: The Big Bang Theory |publisher=] |date=September 20, 2009 |url=http://poptimal.com/2009/09/comic-con-the-big-bang-theory/ |archive-url=https://web.archive.org/web/20120527213900/http://poptimal.com/2009/09/comic-con-the-big-bang-theory/ |archive-date=May 27, 2012 |url-status=usurped |access-date=January 30, 2017 }}</ref>
'']'' has reviewed Sam and Diane over time. In 2004, ] considered the couple one of her favorite couples from ]s.<ref name="Gillian favorite couple">{{cite web |first=Gillian |last=Flynn |authorlink=Gillian Flynn |title=TV For Two |work=] |date=26 November 2004 |url=http://www.ew.com/ew/article/0,,784925,00.html}}</ref> In 2012, Mandi Bierly and Henning Fog called them one of "30 Best 'Will They/Won't They?' TV Couples" in history.<ref name=ew2012samdiane>Bierly and Fog 2012, .</ref>


Critics on '']'' have reviewed the relationship, with Noel Murray calling them one of " TV Romances for the Ages" in February 2006.<ref name="10 TV Romances">{{cite web |last=Murray |first=Noel |title=Inventory: 10 TV Romances For The Ages |work=The A.V. Club |date=February 8, 2006|url=http://www.avclub.com/articles/inventory-10-tv-romances-for-the-ages,1510|archive-url=https://web.archive.org/web/20090214012949/http://www.avclub.com/articles/inventory-10-tv-romances-for-the-ages,1510/|url-status=dead|archive-date=February 14, 2009}}</ref> In September 2009, critics considered Sam and Diane's relationship fun to watch; it did not spoil ''Cheers'', since the show's genius lay in the writers' freedom to risk alienating the audience.<ref>{{cite news |last1=Handlen |first1=Zack |first2=Noel |last2=Murray |first3=Leonard |last3=Pierce |first4=Todd |last4=VanDerWerff |first5=Claire |last5=Zulkey |title=Gettin' Horizontal with Maddie: 22 TV series not ruined when two characters hooked up |newspaper=]|date=September 7, 2009 |url=https://www.avclub.com/gettin-horizontal-with-maddie-22-tv-series-not-ruined-1798217725}}</ref>
In 2010, writers gave praise to Sam and Diane. David Hofstede from '']'' placed their kisses on the 7th place of the "10 Best Smooches in Television".<ref>Hofstede, David (10 February 2010). "." ''Huffington Post''. Retrieved 22 February 2012.</ref> Meanwhile, Jane Boursaw from ''The Huffington Post'' and Amy K. Bredemeyer from ''The Talking Box'' blog called the wedding of Sam and Diane one of their favorite "weddings that happen".<ref name=huffpost2010>Boursaw, Jane. "." '']'' 30 April 2010. Web. 04 April 2012.</ref><ref name=talkingbox>Bredemeyer, Amy K. "." ''The Talking Box'' 05 May 2010. Web. 04 April 2012.</ref> Meanwhile, Oliver Miller from '']'' wanted the couple to be together but found their ] heartaching, especially one breakup from the series finale.<ref name=olivermiller>{{cite web|date=February 12, 2010|url=http://www.aoltv.com/2010/02/12/tv-break-ups-10-devastating-tv-couple-splits/|title=TV Break-Ups: 10 Devastating TV Couple Splits|author=Miller, Oliver |accessdate=June 10, 2012|publisher=]}}</ref>


== Influence == ===2010s===
On January 28, 2011 a critic wrote on ], "The ill-fated love affair of a prissy barmaid and a retired, egomaniacal relief pitcher made an art out of teasing a love story&nbsp;... ", ranking ''Cheers'' one of the "Best TV Romance Shows".<ref name=CraveOnline>{{cite web |title=The Best TV Romance Shows |publisher=] |date=January 28, 2011 |url=http://www.craveonline.com/tv/articles/129946-the-best-tv-romance-shows |access-date=January 30, 2012 |archive-url=https://web.archive.org/web/20120122050728/http://www.craveonline.com/tv/articles/129946-the-best-tv-romance-shows |archive-date=January 22, 2012 |url-status=dead }}</ref> In the March 2, 2011 issue of the '']'', Walter Podrazik wrote that both characters were the focus of ''Cheers''. However, since Shelley Long departed from the series in 1987, Podrazik observed that the series changed its focus into an ensemble.<ref name="Charlie Sheen">{{cite news |last=Wiser |first=Paige |title=Charlie Sheen's gnarly future |work=] |date=March 2, 2011 |url=http://www.suntimes.com/entertainment/4097827-452/charlie-sheens-gnarly-future.html |archive-url=https://web.archive.org/web/20110404083739/http://www.suntimes.com/entertainment/4097827-452/charlie-sheens-gnarly-future.html |archive-date=April 4, 2011 }}</ref><!-- Citation seems to be about Sheen, not ''Cheers''. --> On March 11, 2011, Beth Brindle of '']'' called their relationship "completely unrealistic".<ref name=BrindleHowstuffworks>{{cite web |last=Brindle |first=Beth |date=March 11, 2011 |title=10 Completely Unrealistic TV Relationships&mdash;'7: Sam Malone and Diane Chambers, ''Cheers''{{'}} |url=http://people.howstuffworks.com/culture-traditions/tv-and-culture/10-completely-unrealistic-tv-relationships4.htm |work=] |access-date=November 26, 2014 }}</ref>
===Comparison to other couples===
]''), who are compared to unmarried Sam and Diane]]


{{quote box |align=right |width=29em |1=here is a similarity in the Sam and Diane relationship to the relationship of our parents. Our mother was prim and proper, a voracious reader Our father liked to hang out at the bar and watch sports. I don't think he ever read a book.<ref name="gqraftery201210" /> |2=Les Charles in the October 2012 '']''}}
Josh Bell from '']'' called Sam and Diane "the template for countless future sitcom couples with sexual tension".<ref name=JoshAbout>Bell, Josh. "." ''About.com'', 2012. Web. 02 April 2012.</ref> Diana E. Lundin from '']'' and Fred Rothenberg from '']'' considered Sam and Diane the next ] (]) and Joe (]) from the 1970s television show '']'', with respect to the decline of the show and of the relationship itself, especially after marriage and divorce.<ref name="death for sitcoms"/><ref name="love won't spoil">{{cite news |author=Rothenberg, Fred |page=E11 |url=http://news.google.com/newspapers?id=UHEoAAAAIBAJ&sjid=n6cEAAAAIBAJ&pg=1635%2C6890976 |title=Love won't spoil Sam and Diane on 'Cheers' |work=] |date=13 October 1983 }}</ref> Critic from the ''Big Shiny Robot'' website and Cynthia Greenwood from ''The Complete Idiot's Guide...'' book considered them the next Beatrice and Benedick from the ] play '']'',<ref name="Joss Whedon">{{cite web |title=Joss Whedon's Vacation Becomes Much Ado About Nothing |publisher=Big Shiny Robot |year=2011 |url=http://www.bigshinyrobot.com/reviews/archives/34150}}</ref> filled with tension and insults that conceal each other's feelings for each other.<ref>{{cite book|url=http://books.google.com/books?id=wcsYZf3KQwYC&lpg=PT115&dq=%22Sam%20and%20Diane%22&pg=PT115#v=onepage&q=%22Sam%20and%20Diane%22&f=false|title=The Complete Idiot's Guide to Shakespeare's Plays|author=Greenwood, Cynthia|publisher=Penguin Group|year=2008|chapter=Much Ado About Nothing}}</ref>


Steve Silverman wrote on the ''Screen Junkies'' website in January 2012 that Diane was "too needy and insecure for anyone to have a legitimate relationship with."<ref name="Screen Junkies 2012">{{cite web |last=Silverman |first=Steve |date=January 31, 2012 |url=http://www.screenjunkies.com/tv/tv-lists/6-tv-girlfriends-who-will-make-you-reconsider-dating/ |title=6 TV Girlfriends Who Will Make You Reconsider Dating |publisher=Screen Junkies }}</ref> In February 2012, Kevin Fitzpatrick of ] placed them second on a list of "the Most Absolutely Awful TV Couples".<ref>{{cite web |url=http://www.ugo.com/tv/worst-tv-couples?page=3 |title=The Most Absolutely Awful TV Couples |date=February 14, 2012 |last=Fitzpatrick |first=Kevin |work=] |access-date=November 26, 2014 |archive-url=https://web.archive.org/web/20130712033631/http://www.ugo.com/tv/worst-tv-couples?page=3 |archive-date=July 12, 2013 |url-status=dead }}</ref> In the May 4, 2012 ] '']'', Robert Galvin criticized the relationship's lack of "]".<ref name=galvin2012>{{cite web |last=Galvin |first=Robert |url=http://www.mailtribune.com/apps/pbcs.dll/article?AID=/20120504/TEMPO/205040316/-1/NEWSMAP |title=Your move, ''Castle'' |work=] |location=] |date=May 4, 2012 |access-date=November 26, 2014 }}</ref> On May 30, 2012, Amber Humphrey wrote on the ''Film School Rejects'' website that the unresolved sexual tension between '']'' characters Tucker (]) and Becca (]) was comparable to that between Sam and Diane.<ref>{{cite news |date=May 30, 2012 |last=Humphrey |first=Amber |url=http://www.filmschoolrejects.com/features/5-tv-shows-that-should-be-on-dvd-ahump.php |title=5 TV Shows That Aren't On DVD – And Should Be |work=Film School Rejects |access-date=June 28, 2012 }}</ref> In April 2013, Josh Robertson called Diane a "total drag" and "almost impossible to in a sexual situation" on the ] website. Robertson considered Diane's replacement, ], "way more attractive than Diane" and cited Sam and Rebecca as one of "The 25 Most Sexual Sitcom Couples of All Time".<ref>{{cite news |first=Josh |last=Robertson |date=April 16, 2013 |title=The 25 Most Sexual Sitcom Couples of All Time |url=http://www.complex.com/pop-culture/2013/04/the-25-most-sexual-sitcom-couples-of-all-time/sam-malone-and-rebecca-howe-on-cheers |work=Complex |access-date=January 30, 2017 }}</ref>
Producers of ''Moonlighting'' called David and Maddie of ''Moonlighting'' the next "Sam and Diane" for sexual tension.<ref name="Moonlighting S1 finale">{{cite news |last=Rosenberg |first=Howard |title='Moonlighting' exits with gleam in its eye |work=] |date=20 May 1986 |edition=Metro |page=E3 |url=http://news.google.com/newspapers?id=JB0fAAAAIBAJ&sjid=zKYEAAAAIBAJ&pg=1332%2C2492686}}</ref> Reviewers from universities dubbed the relationship a ] male character Will (]) and a ] female character Grace (]) from '']'' as a blend of this ''Cheers'' couple and Felix and Oscar from '']''.<ref name="Connoly Marisa">{{cite journal |last=Connolly |first=Marisa |title=Homosexuality on Television: The Heterosexualization of 'Will & Grace' in Print Media |journal=Journal of Communication, Culture & Technology |volume=3 |year=2003 |pages=16&ndash;17 |url=http://gnovisjournal.org/files/Marisa-Connolly-Homosexuality-on-Television.pdf}}</ref><ref name="Battles Hilton">{{cite journal |last1=Battles |first1=Katherine |last2=Wendy |first2=Hilton-Morrow |title=Gay Characters in Conventional Spaces: Will and Grace and the Situation Comedy Genre |journal=Critical Studies in Media Communication |volume=19 |issue=1 |year=2002 |page=93 |publisher=] |url=http://www.csun.edu/~vcspc00g/301/will%26grace-csmc.pdf}}</ref> '']'' called ] (]) and ] (]) the "modern-day Sam and Diane".<ref name=ew2012rossrachel>Bierly and Fog 2012, slide 24 .</ref> Amber Humphrey from the ''Film School Rejects'' website placed a romantic chemistry of two characters from the short-lived show '']'', portrayed by ] and ], on the same level with Sam and Diane's.<ref>{{cite news|date=May 30, 2012|url=http://www.filmschoolrejects.com/features/5-tv-shows-that-should-be-on-dvd-ahump.php|author=Humphrey, Amber|title=5 TV Shows That Aren’t On DVD – And Should Be|website=Film School Rejects|accessdate=June 28, 2012}}</ref>


In January 2010, Sharon Knolle of '']'' placed them fourth on a top 10 "Worst TV Couples Ever" list: "When Diane showed up on the series finale and nearly got back together with Sam, we were honestly relieved when they both realized would be a terrible mistake."<ref name="Huff Worst Couple">{{cite news |last=Knolle |first=Sharon |date=January 7, 2010 |url=http://www.aoltv.com/2010/01/07/worst-tv-couples-ever/ |title=Worst TV Couples Ever (Looking at You, Sam and Diane) |work=AOL |url-status=dead |archive-date=January 17, 2010 |archive-url=https://web.archive.org/web/20100117203420/http://insidetv.aol.com/2010/01/07/worst-tv-couples-ever/ |access-date=December 25, 2018 }}</ref> However, on February 10, 2010 David Hofstede ranked their kisses seventh on the website's "10 Best Smooches in Television".<ref>Hofstede, David (February 10, 2010). "." ''The Huffington Post''. Retrieved February 22, 2012.</ref> Two days later, Oliver Miller wanted the couple to be together but found their ] heartbreaking (including the final breakup in the series finale).<ref name=olivermiller>{{cite news |last=Miller |first=Oliver |date=February 12, 2010 |url=http://www.aoltv.com/2010/02/12/tv-break-ups-10-devastating-tv-couple-splits/ |title=TV Break-Ups: 10 Devastating TV Couple Splits |work=The Huffington Post |access-date=June 10, 2012 }}</ref> In April 2010, Jane Boursaw called Sam and Diane's wedding one of her favorite "weddings that didn't happen".<ref name=huffpost2010>Boursaw, Jane. "." '']'' April 30, 2010. Web. April 4, 2012.</ref> In January 2011, '']'' writer Shaun Harrison listed Sam and Diane as one of "the Best TV Couples of All Time".<ref>{{cite web|date=January 18, 2011|first=Shaun|last=Harrison|title=Couples Pictures, Cheers Photos - Photo Gallery: The Best TV Couples of All Time|url=https://www.tvguide.com/galleries/best-tv-couples-1026715/12/|work=]|access-date=March 1, 2020}}</ref>
According to the 2009 book, ''All Access'', Brian Robbins from ''Entertainment Weekly'' dubbed Sonny (]) and Chad (]) from '']'' as the next "Sam and Diane".<ref>{{cite book|url=http://www.amazon.com/All-Access-Sterling-Riley-Brooks/dp/054519685X#reader_054519685X|title=All Access Totally Unauthorized! Sterling Knight|page=50|publisher=Scholastic Inc.|year=2009|accessdate=July 1, 2012|isbn=978-0-545-19685-7}}</ref> In the 2011 book, ''The Philosophy of Charlie Kaufman'', David LaRocca compares Sam and Diane to Ned (]) and Stacey (Debra Messing) from '']'', whose romantic story is against practicing the "delayed romance strategy".<ref name="Charlie Kaufman"/> In the 2012 '']'' article, ] compares them to Chelsea (Laura Prepon) and Rick (]) of '']''<ref name=Chelsea>{{cite news |last=Furlong |first=Maggie |title='Are You There, Chelsea?' Star Laura Prepon Compares New NBC Show To 'Cheers' |work=The Huffington Post |date=11 January 2012 |url=http://www.huffingtonpost.com/2012/01/11/laura-prepon-are-you-there-chelsea_n_1199581.html}}</ref>


In April 2012, '']'' noted Sam's "insecurities" about his intelligence and Diane's enthusiasm about "pretentious creative types."<ref>{{cite web |author=Erik Adams |date=April 26, 2012 |url=https://www.avclub.com/cheers-i-ll-be-seeing-you-1798172563 |title=''Cheers'': "I'll Be Seeing You" (season 2, episodes 21-22; originally aired 5/3 and 5/10/1984 |work=] |access-date=November 26, 2014 |display-authors=etal}}</ref> The 2012 ''Entertainment Weekly'' article called ] (]) and ] (]) of '']'' the "modern-day Sam and Diane".<ref>{{harvnb|Bierly|Fog|2012|page=26}} </ref> The 2016 '']'' article said that Ross and Rachel are "the better couple" than Sam and Diane.<ref>{{cite web |first=Taffy |last=Brodesser-Akner |date=October 3, 2016 |title=Ross and Rachel vs. Sam and Diane: Who Is the Better Couple? |url=http://www.vulture.com/2016/10/tv-couples-ross-rachel-sam-diane.html |website=Vulture.com |access-date=January 30, 2017 }}</ref> Other people have compared Sam and Diane to other television couples, like the titular characters of '']'', whose relationship counters the "delayed romance strategy", portrayed respectively by ] and Debra Messing;<ref name="Charlie Kaufman">{{cite book |last=LaRocca |first=David |year=2011 |title=The Philosophy of Charlie Kaufman |url=https://books.google.com/books?id=IorAJ5yVdFAC&q=cheers |location=Lexington, Kentucky |publisher=] |page=158 |isbn=978-0-8131-3391-1 |access-date=December 2, 2014 |via=Google Books }}</ref> Chelsea (Laura Prepon) and Rick (]) of '']'';<ref name=Chelsea>{{cite news |last=Furlong |first=Maggie |title='Are You There, Chelsea?' Star Laura Prepon Compares New NBC Show To 'Cheers' |work=The Huffington Post |date=January 11, 2012 |url=http://www.huffingtonpost.com/2012/01/11/laura-prepon-are-you-there-chelsea_n_1199581.html}}</ref> and Sonny (]) and Chad (]) of '']''.<ref>{{cite book |first=Riley |last=Brooks |year=2009 |title=All Access Totally Unauthorized! Sterling Knight |page=50 |publisher=Scholastic Inc. |isbn=978-0-545-19685-7 }}</ref>
Media, such as the '']''<ref name=usatoday>Roush, Matt. "On TV; Loose Ends." '']'' 13 September 1990: D5. Web. 12 May 2012 . {{subscription required}}</ref> and '']'',<ref name=rockymountainprimetime>Saunders, Dusty. "Tiff Irrelevant to 'Primetime' Show Has Improved Steadily." '']'' 4 August 1991. Web. 12 May 2012 .</ref> distinguished between two "Sam and Diane" pairs: the bartender Malone and the barmaid Chambers from '']'', and two newsanchors ] and ] from the television news program, '']''. Robert Bianco from '']'' remarked that these newsanchors were doing the "inevitable ''Cheers'' playful banter" to each other without "downplay" it.<ref name=pittsburghpress>Bianco, Robert. "Donaldson, Sawyer could take act on the road." '']'' 21 July 1989: D9. '']''. Web. 12 May 2012 .</ref> Michael Hill from '']'' found similarities between both pairs "remarkable".<ref name=baltimoresun>Hill, Michael. "'Sam and Diane' better name for ABC show." '']''. Rpt. in '']'' 22 July 1989: 9C. '']''. Web. 12 May 2012 .</ref>


'']'' critic Simone Torn in 2019 viewed "Sam's violent threats toward Diane" and slap fights between Sam and Diane as two of ten things that make ''Cheers'' "aged poorly".<ref>{{cite web |first=Simone |last=Torn |date=August 20, 2019 |title=10 Things From Cheers That Have Not Aged Well |url=https://screenrant.com/cheers-not-aged-well/amp/ |website=Screen Rant |access-date=August 20, 2019 }}</ref>
On the other hand, Sam and Diane are contrasted to other pairs. To Bill Harris from '']'', putting the investigation pair, Detectives Benson (]) and Stabler (]), of the crime drama '']'', into romance, despite presumed chemistry between them, would affect the show, as Sam and Diane did to ''Cheers''.<ref>{{cite web|date=20 February 2007|title=Liplock not in plans for SVU|author=Harris, Bill|publisher=]|url=http://jam.canoe.ca/Television/TV_Shows/L/Law_Order_Special_Victims_Unit/2007/02/20/3647224.html|}}.</ref> ], creator of '']'', assured: ] (]) and ] (]), despite romantic chemistry and storylines together, are not the will-they-won't-they couple, Sam and Diane, and ''Cheers'' is not ''Scrubs''.<ref name=testpattern>"." ''Test Pattern''. ''MSNBC'' 17 July 2007. Web. 02 April 2012.</ref><ref name=lawrence2007>Topel, Fred. "." ''CanMag'' 22 August 2007. Web. 02 April 2012.</ref><ref name=lawrence2009>Datskovsky, Miriam. "." ''The Daily Beast'' 05 January 2009: 2. Web. 02 April 2012.</ref>


=== Popular culture === == In popular culture ==


In the novel ''When Angels Fail to Fly'', a female character of compares them to David and Maddie of ''Moonlighting'' for sexual tension, and the ] mentions their arguments "about something stupid".<ref name="Angels Fail">{{cite book |last=Schlarbaum |first=John |title=When Angels Fail to Fly |publisher=eBookIt.com |year=2011 |url=http://books.google.com/books?id=sqrpRybeafsC&pg=PT145 |isbn=978-1-4566-0547-6}}</ref> In the episode of '']'', Sam and Diane are satirized.<ref name="Charlie Kaufman"/> In a book ''Rhymes from the Recliner'', a lyric that satarizes ]'s song, "]", pays tribute to the ''Cheers'' couple, Sam and Diane.<ref>{{cite book|title=Rhymes from the Recliner: A Collection of Couch Potato Poetry|page=75|author=Fifth Floor Freddy|publisher=iUniverse|year=2010|isbn=978-1-4502-5706-0|url=http://books.google.com/books?id=3DAouGXmW6IC&lpg=PA75&dq=%22Sam%20and%20Diane%22&pg=PA75#v=onepage&q=%22Sam%20and%20Diane%22&f=false|accessdate=July 1, 2012}}</ref> In the novel ''When Angels Fail to Fly'', a female character compares the sexual tension between Sam and Diane to that between David and Maddie of ''Moonlighting'', and the ] mentions Sam and Diane's arguments "about something stupid".<ref name="Angels Fail">{{cite book |last=Schlarbaum |first=John |title=When Angels Fail to Fly |publisher=eBookIt.com |year=2011 |url=https://books.google.com/books?id=sqrpRybeafsC&pg=PT145 |isbn=978-1-4566-0547-6 |access-date=December 2, 2014 |via=Google Books }}</ref> In an episode of '']'', Sam and Diane are satirized.<ref name="Charlie Kaufman"/> Alan Sepinwall of '']'' said that, from the season three episode of '']'', "Everything Must Go", the taxicab ride scene of regular character ] (]) and recurring character Abby (]) includes a homage to the Sam and Diane's office scene from "]", which includes lines, like "Are you as turned on right now as I am?" and "More!"<ref>{{cite web |first=Alan |last=Sepinwall |date=May 12, 2008 |title=HIMYM, "Everything Must Go": G-CWOK tested, dog approved |work=] |access-date=February 19, 2014 |url=http://blog.nj.com/alltv/2008/05/himym_everything_must_go_gcwok.html }}</ref> In '']'', ] (]) compares his relationship with ] (]) to the relationship of Sam and Diane while dancing to ]'s "]". In '']'' episode “I Hope Josh Comes to My Party!”, ] says of her relationship with Greg Serrano that they have a “Sam and Diane thing going on, except that it’s unpleasant and unsexy.<ref>{{Cite news|title=A love song for 'Crazy Ex-Girlfriend,' a raucous, raunchy TV musical|work=The Seattle Times|url=https://www.seattletimes.com/entertainment/tv/a-love-song-for-crazy-ex-girlfriend/}}</ref>


==Bibliography== ==Bibliography==
* Bierly, Mandi, and Henning Fog. "." '']'' 8 May 2012. Web. 11 May 2012. * {{cite magazine |last1=Bierly |first1=Mandi |first2=Henning |last2=Fog |date=May 8, 2012 |url=http://www.ew.com/ew/gallery/0,,20304425,00.html |title=32 Best 'Will They/Won't They?' TV Couples |magazine=] |access-date=November 26, 2014 }}
* {{Cite news|author=Carter, Bill|title=TELEVISION; Why 'Cheers' Proved So Intoxicating|work=]|date=9 May 1993|accessdate=10 Feb. 2012|url=http://www.nytimes.com/1993/05/09/arts/television-why-cheers-proved-so-intoxicating.html?pagewanted=all&src=pm}} * {{Cite news |last=Carter |first=Bill |title=TELEVISION; Why 'Cheers' Proved So Intoxicating |work=] |date=May 9, 1993 |access-date=February 10, 2012 |url=https://www.nytimes.com/1993/05/09/arts/television-why-cheers-proved-so-intoxicating.html?pagewanted=all&src=pm }}
* {{Cite news|author=Harmetz, Alijean|title=Changes on tap at `Cheers'|work=]|location=Lakeland, FL|date=23 Sep. 1987|page=1C+|accessdate=27 Jan. 2012.}} * {{Cite news |last=Harmetz |first=Alijean |date=September 23, 1987 |title=Changes on tap at ''Cheers'' |work=] |location=Lakeland, Florida |page=1C+ }}
* {{cite news |last=Meade |first=Peter |date=April 29, 1984 |title=We'll Cry In Our Beers As Sam, Diane Split |url=https://news.google.com/newspapers?id=AkQsAAAAIBAJ&pg=5565%2C8417317 |work=] |page=14 |access-date=November 26, 2014 }} Editions of April 27–29, 1984, are bundled in the webpage. Article is located at page 85 in ''Google''.
* {{cite book|author=]|title=Primetime Propaganda: The True Hollywood Story of How the Left Took Over Your TV|location=New York|publisher=Broadside&ndash;HarperCollins|year=2011|accessdate=04 Feb. 2012|url=http://books.google.com/books?id=ymAWgveoxW8C}}


== References == == References ==
{{reflist|30em}}
<references>
<ref name="Charlie Kaufman">{{cite book |last=LaRocca |first=David |title=The Philosophy of Charlie Kaufman |location=Lexington, KY |publisher=] |year=2011 |page=158 |url=http://books.google.com/books?id=IorAJ5yVdFAC&dq=the+philosophy+of+charlie+kaufman&q=cheers#v=snippet&q=cheers&f=false |isbn=978-0-8131-3391-1}}</ref>
<ref name=kelley>Kelley, Adam. "." '']'' 19 September 1997. Web. 9 May 2012.</ref>
</references>


==Further reading== ==Further reading==
* Ariano, Tara, and Sarah D. Bunting. ''Television without Pity: 752 Things We Love to Hate (and Hate to Love) About TV''. ]: ], 2006. Print. ISBN 978-1-59474-117-3. * Ariano, Tara, and Sarah D. Bunting. ''Television without Pity: 752 Things We Love to Hate (and Hate to Love) About TV''. ]: ], 2006. Print. {{ISBN|978-1-59474-117-3}}.
* Bjorklund, Dennis A. . Jefferson, NC: McFarland & Co, 1997. ''Google Books''. Web. February 9, 2012. * Bjorklund, Dennis A. . Jefferson, NC: McFarland & Co, 1997. ''Google Books''. Web. February 9, 2012.
* Hein, John. ''Jump the Shark: When Good Things Go Bad''. TV ed. ]: ], 2003. Print. ISBN 0-452-28410-4. * Hein, John. ''Jump the Shark: When Good Things Go Bad''. TV ed. ]: ], 2003. Print. {{ISBN|0-452-28410-4}}.
* {{cite news |last=Holston |first=Noel |title=Sexual Tension Teases Stars and Viewers |work=] TV Week |date=February 9, 1986 |page=C4 |accessdate= June 9, 2012 |url=http://pqasb.pqarchiver.com/chicagotribune/access/24986071.html?dids=24986071:24986071&FMT=ABS&FMTS=ABS:FT}} {{subscription required}} * {{cite news |last=Holston |first=Noel |title=Sexual Tension Teases Stars and Viewers |work=] TV Week |date=February 9, 1986 |page=C4 |access-date= June 9, 2012 |url=https://pqasb.pqarchiver.com/chicagotribune/access/24986071.html?dids=24986071:24986071&FMT=ABS&FMTS=ABS:FT|archive-url=https://archive.today/20130131235009/http://pqasb.pqarchiver.com/chicagotribune/access/24986071.html?dids=24986071:24986071&FMT=ABS&FMTS=ABS:FT|url-status=dead|archive-date=January 31, 2013}} {{subscription required}}
* {{cite news |last=Kogan |first=Rick |title=Cupid finds tricky targets on TV |work=] |date=20 February 1990 |page=5C |accessdate=June 9, 2012 |url=http://news.google.com/newspapers?id=CqdAAAAAIBAJ&sjid=rwcEAAAAIBAJ&pg=3219%2C8419693}} * {{cite news |last=Kogan |first=Rick |title=Cupid finds tricky targets on TV |work=] |date=February 20, 1990 |page=5C |access-date=June 9, 2012 |url=https://news.google.com/newspapers?id=CqdAAAAAIBAJ&pg=3219%2C8419693}}
* {{cite news |last=Pall |first=Ellen |title=In Sitcoms, Cupid Is Often Only a Tease |work=The New York Times |date=28 January 1990 |url=http://www.nytimes.com/1990/01/28/arts/tv-view-in-sitcoms-cupid-is-often-only-a-tease.html?pagewanted=all&src=pm |accessdate= June 9, 2012}} * {{cite news |last=Pall |first=Ellen |title=In Sitcoms, Cupid Is Often Only a Tease |work=The New York Times |date=January 28, 1990 |url=https://www.nytimes.com/1990/01/28/arts/tv-view-in-sitcoms-cupid-is-often-only-a-tease.html?pagewanted=all&src=pm |access-date= June 9, 2012}}
* Scodari, Christine. "Possession, Attraction, and the Thrill of the Chase: Gendered Myth-making in Film and Television Comedy of the Sexes." ''Critical Studies in Mass Communication'' 12.1 (1995): 23&ndash;29. Print. {{doi|10.1080/15295039509366917}} * Scodari, Christine. "Possession, Attraction, and the Thrill of the Chase: Gendered Myth-making in Film and Television Comedy of the Sexes." ''Critical Studies in Mass Communication'' 12.1 (1995): 23–29. Print. {{doi|10.1080/15295039509366917}}
* "." '']'' October 26, 1990. Web. April 2, 2012. * "." '']'' October 26, 1990. Web. April 2, 2012.
* "." ''TV Viewer: Your Switch-On Guide''. '']'' June 9, 1985: 2. ''Google News''. Web. February 21, 2012. * "." ''TV Viewer: Your Switch-On Guide''. '']'' June 9, 1985: 2. ''Google News''. Web. February 21, 2012.


{{Cheers}} {{Cheers}}


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Latest revision as of 06:05, 21 December 2024

Fictional couple in the show Cheers

Sam and Diane in "Any Friend of Diane's" (1982; season 1, episode 6)

Sam Malone and Diane Chambers, collectively known as Sam and Diane, are fictional characters in the American sitcom television series Cheers. Sam is a working-class, baseball player–turned–bartender played by Ted Danson; Diane is a college-graduate cocktail waitress played by Shelley Long. Danson appeared on Cheers for its entire run of the series; Long was part of the regular cast from the 1982 series premiere ("Give Me a Ring Sometime") until the fifth-season finale, "I Do, Adieu" (1987). Long returned for a special appearance in the 1993 series finale, "One for the Road."

During the first five seasons, Sam and Diane both flirt with and condemn each other as social opposites, repeatedly consummating their relationship and breaking up. When they are not together, Sam has affairs with many women; Diane has relationships with men fitting her upper-class aspirations, such as Frasier Crane (Kelsey Grammer), a long-running character who initially debuts in the third season as Diane's love interest in the romantic pair's dynamic. Each of the first four season finales ends with a cliffhanger involving the story arc. In "I Do, Adieu" (1987) Sam and Diane are due to marry, but they cancel the wedding when Diane leaves Sam and the bar to begin a career as a writer. In the series finale Sam and Diane are reunited, become engaged and break up again, realizing that they are never meant to be together.

The pairing of Sam and Diane has evoked mixed reactions. Some critics disliked the relationship, either for alienating viewers by dominating the show (and removing its original premise) or because they saw Sam and Diane as a mismatch. Others praised the pair, seeing them as strengthening the show. Some writers compared them to couples in later shows, such as Moonlighting, with their sexual tension and intermittent relationships.

Development

We tried all kinds of combinations. Casting is vital, especially in this show where there's sexual dynamics tension between the two main characters. That hasn't been tried in a sitcom before.

Glen Charles, July 11, 1982

Before the series was produced, the creators auditioned three pairings of six actors, three male and three female, for their respective roles: William Devane and Lisa Eichhorn, Fred Dryer and Julia Duffy, and Ted Danson and Shelley Long. Originally, Sam Malone was "a former wide receiver for the New England Patriots ", and Fred Dryer was initially considered for that role because he was a football player. However, NBC executives praised test scenes between Ted Danson and Shelley Long, so the creators chose this pairing. Sam's character was changed into a former relief pitcher for the Boston Red Sox baseball team.

The creators of Cheers, Glen and Les Charles and James Burrows, originally planned Sam and Diane to be an ex-athlete and an executive businesswoman involved in a "mixture of romance and antagonism" from screwball comedy movies starring Spencer Tracy and Katharine Hepburn for Sam and Diane, but they decided to modify the competitive aspect. The concept evolved into a "pretentious, college-student relationship with Sam," an ex-baseball player. After Shelley Long's departure from the show and replacement with Kirstie Alley as Rebecca Howe, the original concept was revisited. Heide Perlman said, "It wasn't quite Tracy–Hepburn, because she was a tight-ass, and he was a hound."

The creators had intended Cheers to be a comedy about "family" of characters in a Boston bar, but quickly realized that the "Sam and Diane" romance was popular and decided that every episode would depict it. Burrows told the others several weeks after filming began, "Sam & Diane – that's your show." The "Sam and Diane" romance dominated the show for five years. As Burrows hypothesized, the couple would have diminished the importance and relevance of the bar setting if Long had not left the show in 1987. While the writers were developing the sexual tension between the two characters in the first season, the Charles brothers recognized that the relationship had to mature, so they paired them up in the first-season finale. With the exceptions of Long's last regular episode "I Do, Adieu" (1987) and the series finale "One for the Road", every season finale that primarily focuses on Sam and Diane ends with a cliffhanger. With Long leaving Cheers, producers planned to revamp the show without losing its initial premise, and credited Long's departure for saving the series from cancellation. As Les Charles observed, Sam was a "straight man" to Diane; after Long's departure, he became more "carefree" and a "goof-off" in later seasons.

Relationship

Season 1: 1982–1983

Further information: Cheers (season 1)

Sam and Diane had nothing in common beyond a mutual physical attraction, which he spent the first season trying to exploit, while she kept him at bay with witty put-downs.

Mike Boone from The Montreal Gazette, May 2, 1984

Shelley Long said in January 1983, "the core of the show is Sam and Diane ... the relationship has a wonderful chemistry, although they try to resist each other". She said that the producers felt that they did not want the relationship to proceed too quickly. The creators stated that Long and Danson "were easier to write for and had more potential than ."

In the series premiere, "Give Me a Ring Sometime" (1982), Diane Chambers, a college student, enters Cheers and meets Sam Malone, a recovering alcoholic and a womanizer. While she waits for her fiancé Sumner Sloan (Michael McGuire), Diane realizes that Sumner has left her, and that she is jobless and penniless with nothing else in her life. Sam offers Diane a job as a cocktail waitress, and she accepts. In the next episode, "Sam's Women" (1982), Diane snootily teases Sam for preferring just beautiful women with below average intelligence. In response, Sam involves his ex-wife, Debra (Donna McKechnie), in a pretend relationship to prove Diane wrong. (In some syndicated prints, Sam's past marriage is omitted.) When Sam and Debra are leaving "for" an opera, Diane retrieves the opera pamphlet from Debra only to find it is two years old, foiling Sam's scheme. Sam blames Diane for making his romantic life less fun, and Diane assures that he would never win an intelligent woman. They argue but then make up. When Sam explains a color of the sky at a ski resort and compares it to Diane's eyes in vivid detail, apparently distracted Diane is nearly touched but then averts herself and treats it as repulsive to an intelligent woman.

Throughout the season, Sam and Diane are attracted to each other and trade each other flirts and innuendos, but they never consummate their relationship. In the two-part season finale, "Showdown" (1983), Diane briefly dates Sam's successful, handsome, well-educated brother Derek, making Sam jealous. No longer able to suppress their feelings, Sam and Diane kiss passionately in the bar's office.

Season 2: 1983–1984

Further information: Cheers (season 2)

After they became a they, it wasn't as if all the problems had been solved. These are two very different characters, each with a spunk but as mismatched as baseball spikes and dress pumps.

—Stuart D. Bykofsky from Knight-Ridder Newspapers, April 29, 1984

Throughout the second season of Cheers, Sam and Diane consummate their relationship, which becomes dysfunctional. Sam and Diane love each other but maintain their antagonistic relationship style toward each other. Their pride and jealousy are often the cause of conflict, and their characteristic bickering continues, though often their love for each other overcomes any problems, such as their on-off relationship. Major conflicts arise toward the end of the second season. Robert David Sullivan wrote in December 2012 that trying to change each other and hurting each other took its toll on their relationship. In "Fortune and Men's Weight" (1984), Diane admits to Sam that she spent a platonic evening with a fellow student who shares her common interests, and feels guilty for not telling Sam. In "Snow Job" (1984), Sam plans to have a weekend of debauchery with his friends on a ski trip, and he hides it from Diane. Carla tells Diane about Sam's trip and Diane takes advantage of Sam's lies to teach him a lesson.

In the two-part season finale, "I'll Be Seeing You" (1984), Philip Semenko (Christopher Lloyd), an arrogant, eccentric painter, whom Sam wants to commission for a portrait of Diane, comes to the bar. Sam strongly dislikes Semenko but Diane praises his talent and begs Sam to do the same, but Sam orders her not to sit for him. However, Diane is convinced that Sam will appreciate the final work despite his reaction to the artist, and has Semenko paint the portrait. Sam hires a lesser artist, who produces a botched portrait of Diane. When she takes the wrapped portrait by Semenko into the bar, Sam and Diane begin to argue until she declares that she is through with the fighting. Finally, Sam and Diane break up with no intention to be together again. At the cliffhanger, Sam unwraps Semenko's portrait and says "Wow!"

Season 3: 1984–1985

Further information: Cheers (season 3)
Kelsey Grammer debuted in Cheers as Diane Chambers's lover, Frasier Crane, and continued his role for 20 years in this show and his spin-off Frasier.

In summer 1984, before the third-season premiere, The show's producers announced the character Frasier Crane, portrayed by Kelsey Grammer, was to be Diane's love interest and Sam's intellectual rival. They intended for Diane to end her relationship with Frasier within a few episodes, and for him to leave the show, but Grammer's performance was well-received, so his role was extended for the whole season. Long was still married to stockbroker Bruce Tyson and was pregnant with his child, and a storyline involving Diane Chambers's out-of-wedlock pregnancy was speculated with either Sam or Frasier as the father. The producers deemed the pregnancy idea undesirable and abandoned it. Instead, Diane was written as childless.

In the two-part season premiere, "Rebound" (1984), within months after her breakup with Sam, Diane meets psychiatrist Frasier Crane in a psychiatric hospital and begins to date him. Meanwhile, spurred by the collapse of his romance with Diane, Sam relapses into alcoholism. When she leaves the hospital, Coach (Nicholas Colasanto) tells Diane about Sam's relapse. Diane and Frasier help Sam to regain his sobriety. When Diane refuses to work as a waitress again, Coach convinces Diane that Sam will relapse again, tells Sam that Diane will lose her mind if she leaves Cheers again, and convinces Frasier that Sam and Diane will long for each other if she does not return to work there. Diane returns to Cheers as a waitress.

In "Diane's Allergy" (1984), Diane moves into Frasier's apartment and becomes allergic, which she believes is caused by Frasier's puppy, Pavlov. Frasier gives Pavlov to Sam, who renames her "Diane". However, Diane suffers allergies, so the apartment is renovated to alleviate her suffering. Later, Frasier regrets giving up the puppy and begs Sam to return her; Sam declares that he loves "Diane", which Diane interprets his as a confession of his love for her. In "A Ditch in Time" (1984), Diane admits to him that she told people in the ward about their relationship, including his failed attempt to go on a ski trip with his "buddies in debauchery" in "Snow Job" and watching football right after his lovemaking with Diane for the very first time. Hearing them, Sam apologizes and admits that he failed to be a "very good boyfriend", but tells her that he never "tried harder with any woman in life" and that the good times with her were some of the best of his life. Then Diane stops him from saying something "stupid", i.e. his almost love confession to her.

Later in "Cheerio, Cheers" (1985), Sam is told of Diane's plans to leave Boston with Frasier for London. At night in the bar, Sam and Diane try to have sex after their passionate embrace, but realize that they are not sure what else to do in their future together. Before she leaves, Sam advises her to call him if she wants to revive their relationship again. Diane arrives in London with Frasier and then calls Sam at the bar to tell him. Despite her obvious misgivings about her relationship with Frasier, and Sam's pain at her choice, Diane stays in Europe with Frasier. She contacts Sam in two episodes before the season finale "Rescue Me" (1985), in which Frasier proposes to Diane in Italy; she accepts and tells Sam about it by telephone. Suddenly, Sam daydreams of stopping the wedding. Back in reality, Carla assures Sam that he is still a womanizer, regardless of his feelings about Diane. With the help of Cliff Clavin's (John Ratzenberger) travel reservation, Sam goes to Italy to stop Diane from marrying Frasier. Diane tries to call Sam but hears part of his answering machine message, and then hangs up. Frasier and Diane are set to be married immediately.

Season 4: 1985–1986

Further information: Cheers (season 4)

In the season premiere, "Birth, Death, Love, and Rice" (1985), Sam arrives too late to stop Diane and Frasier's wedding. Several months later, Sam discovers that Diane had abandoned Frasier at the altar and feeling guilty for her promiscuity, joins a convent. Sam rescues her and gives her back her job at Cheers. Throughout the season, Sam and Diane try to simply be friends again, fighting their attraction to each other.

In "The Triangle" (1986), Sam and Diane feel bad about Frasier's deterioration, so they plan to help him regain his self-confidence by making Sam feign symptoms. Frasier concludes that Sam is still in love with Diane and advises him to tell her. For Frasier's sake, Sam and Diane try to be in love but begin arguing again, and Sam furiously tells Frasier that he and Diane faked their love for each other to help Frasier sober up and boost his self-esteem. Frasier angrily tells Sam and Diane that they still love each other but deny and loathe their feelings. He declares himself not to be part of their love triangle and walks away. In the three-part season finale "Strange Bedfellows" (1986), Sam dates an intellectual politician, Janet Eldridge (Kate Mulgrew), whom Diane opposes politically. When Sam and Janet start and then continue dating, Diane accuses Janet of using Sam for political purposes, not loving him, and planning to dump him. However, after the election is over, Janet and Sam are still together, much to Diane's dismay. One night in the bar, Diane overhears Janet ask Sam to fire Diane, but Diane resigns the next day. At Janet's press conference in the bar, Diane questions Sam and Janet's future together, resulting in a conflict between Sam and Diane, which humiliates Janet. Finally, Janet breaks up with Sam because she feels that he is still in love with Diane. At the end of the final installment, Sam dials the telephone and proposes marriage to the call's unknown recipient.

Season 5: 1986–1987

Further information: Cheers (season 5)

Sam and Diane were the center of 'Cheers' as a partnership, and now the partnership is gone. There will be huge comparisons made.

Ted Danson on Shelley Long's departure,
The New York Times, September 23, 1987

In the season premiere "The Proposal" (1986), the unseen character is revealed to be Diane Chambers. Although she is thrilled, Diane tells Sam that a proposal by telephone is not how she envisioned getting engaged. Sam agrees and invites her for a night of romance on a yacht, where he proposes again. Diane rejects him, thinking that Sam is proposing on the rebound from Janet. Diane wants to marry Sam, but Sam is furious with her for turning him down. Regardless, Diane returns to work at the bar and waits for Sam to propose again. Meanwhile, they continue dating other people. In "Chambers vs. Malone" (1987), after Sam proposes again and Diane rejects him, Sam chases Diane up the street, causing her to fall and injure herself. Diane charges Sam with assault, leading to a trial. In the courtroom, at the judge's behest, Sam proposes to Diane again, and she finally accepts. In "A House Is Not a Home", Sam and Diane buy a house together.

In the season finale "I Do, Adieu" (1987), Diane's ex-fiancé, Sumner Sloan, who dumped her in the series pilot, returns to Cheers and tells Diane that he sent one of her unfinished manuscripts to his colleague, who praised it and gave it to the publishers. Although Diane is excited, Sumner warns her that simultaneously being married and having a career is impossible, and that choosing marriage over career would put her talents to waste. Later, Sam and Diane want to be married immediately at the bar. At the wedding, Diane receives a telephone call informing her that the publisher wants her work, but she must finish it immediately. Although she wants to be married to Sam, he convinces Diane to finish the book and delay the wedding, so that she has no regrets about giving up her dream of being a great writer. In their last scene together, Diane tells Sam that she will return to him in six months, but Sam doubts it. She leaves Boston behind to pursue her writing career.

Long decided to leave the series to develop her movie career and family, and the characters' relationship story was concluded, even though she and Danson " done some really terrific work at Cheers". In February 1987, the creators decided to replace Diane with a female lead without blonde hair or any other resemblances to Long, while Danson signed a contract for the next season (1987–1988).

Series finale: 1993

I don't think we ever entertained that idea of Sam and Diane going off together. It seemed like going backwards a little. I'm not sure if that big of a portion of our audience would have been happy with it here were people who loved Shelley, but a lot of people liked Rebecca better, or thought Diane was bad for Sam, and so on.

Les Charles, GQ

Very occasional references were made to Diane in the years following her departure; it was established that she had abandoned her novel and was trying to break into writing for television. In the series finale, "One for the Road," after six years of separation, Sam watches Diane win an award for writing a cable television movie and sends her a congratulatory telegram. Diane accepts Sam's invitation on the telephone. The following day, Sam and Diane reunite at last. Diane confesses to Sam that after leaving Boston in 1987, her novel was not published, and she did not want to return to Cheers as a failure. They both admit that despite their good times, they are never meant to be together because they are total opposites. As Diane prepares to leave Boston again, Sam stops her and begs her to have sex with him for old times' sake. The next day, they are engaged again and then plan to move to Los Angeles together. However, as the airplane is leaving Boston, they have doubts about their relationship with help of rhetorical questions from announcers. Their flight is delayed, so Sam and Diane end their relationship once more after their many years apart. Sam returns to Boston and Diane returns to Los Angeles.

First-run reception

James Burrows: The three of us have been with Sam and Diane a long time, and we're a little tired of their shenanigans. Les Charles: A little bored and amazed America was so passionate about them.

The New York Times, September 23, 1987

Some contemporaneous reviews of the Sam and Diane relationship were mixed. In May 1984, Mike Boone of the Montreal Gazette wrote that when Sam and Diane's relationship was consummated, their sexual tension evaporated; their relationship dominated the series, alienating viewers and critics and "diminish the appeal of Cheers". Although the show won the Emmy Award in 1984 for Outstanding Comedy Series, because the show was seen as dominated by Sam and Diane during its second season (1983–1984), Fred Rothenberg of the Associated Press wrote in September 1984 that Cheers did not deserve an award. According to Ron Weiskind of the Pittsburgh Post-Gazette, the series suffered after Sam and Diane became lovers. Weiskind wrote in 1987 that the relationship "ran out of steam long ago", and was relieved when Long's departure ended it.

In October 1984 television critic Rick Sherwood wrote that although the sexual tension between Sam and Diane provided a focus for Cheers' other characters, their later romance and "the removal of the love-hate subplot much of the edge of the series lost". In October 1985, Sherwood's interest in the show lessened because of the romance; Diane's affair with Frasier Crane "made things worse". According to Howard Rosenberg of the Los Angeles Times in 1986, Glenn Caron (executive producer of Moonlighting) said: " ... I think it's masochistic to take two people who seem destined for each other and ask an audience not to see them get together". In 1989, Michael Hill of The Baltimore Evening Sun found the similarity between the Cheers characters and real-life news anchors Sam Donaldson and Diane Sawyer of Primetime Live "remarkable".

Fred Rothenberg of the Associated Press (in October 1983) and Diana E. Lundin of the Los Angeles Daily News (in 1991) considered Sam and Diane the next Rhoda (Valerie Harper) and Joe (David Groh)—of the 1970s television show Rhoda—with respect to the decline of the show after their marriage and divorce. In the "Youth Beat" column of the western Pennsylvania Observer–Reporter in 1992, Jeremy Ross called Sam and Diane "the most-discussed since Romeo and Juliet" and the model for later television romances.

In April 1993 there was media debate about whether Sam should be with Diane or her replacement, Rebecca Howe (Kirstie Alley). According to an April 1–4, 1993 telephone survey of 1,011 people by the Times Mirror Center for the People and the Press (now the Pew Research Center), Sam Malone was the favorite character of 26 percent of respondents and Diane Chambers the favorite of four percent. Asked whom Sam should marry, 21 percent favored Diane, 19 percent favored Rebecca, 48 percent favored neither and 12 percent had no opinion. According to a May 1993 People magazine article, newspaper columnist Mike Royko chose Diane to be with Sam, novelist Jackie Collins picked Rebecca, Zsa Zsa Gabor chose both for Sam, tennis player Martina Navratilova thought Sam too good for either of them, and novelist and archaeologist Clive Cussler saw Carla Tortelli (Rhea Perlman) as "Sam's best bet." That month, George Wendt (who played Norm Peterson) told the Los Angeles Times that "the first two or three years" of the Sam-and-Diane story arc were his favorite Cheers seasons.

Some Sacramento bar patrons were dissatisfied with the series' finale, and thought that Sam and Diane should have been together at the end. Bret Watson of Entertainment Weekly wrote in 1994 that Sam's flirtation with Diane in Cheers might be considered sexual harassment by contemporary standards.

Retrospective reception

2000s

In February 2002 Bill Simmons, a former writer for ESPN, appreciated Sam and Diane's sexual tension but called their engagement a "jumping the shark" moment. In November 2002 Mathew Gilbert of The Boston Globe called Sam and Diane one of "TV's classic couples." They were 50th on Bravo's 100 Greatest TV Characters 2004 list, and in February 2007 Sam and Diane were number one on IGN's Top 10 Favorite TV Couples list. Cynthia Greenwood wrote in her 2008 book The Complete Idiot's Guide to Shakespeare's Plays that Sam and Diane's relationship was comparable to that of Beatrice and Benedick in Much Ado About Nothing, filled with tension and insults concealing their feelings for each other.

In May 2007, The Huffington Post writer Julia Ward called their relationship one of a number of "inevitable, yet doomed romances." MSN writer Jessica Piha in 2000s listed the pair as one of "TV's top couples". In 2009, Josh Bell of About.com called Sam and Diane "the template for countless future sitcom couples with sexual tension". In March 2009 Dave & Dave of WQED-TV wrote, "The whole Sam-Dianne [sic] thing got in the way of a lot of humor but the sight George [sic] and Cliffy sitting at the bar makes me laugh every time." At the September 2009 Comic-Con, Johnny Galecki of The Big Bang Theory exemplified a "non-traditional relationship" with Sam and Diane and said that "not all couples meet, get together, and marry."

Critics on The A.V. Club have reviewed the relationship, with Noel Murray calling them one of " TV Romances for the Ages" in February 2006. In September 2009, critics considered Sam and Diane's relationship fun to watch; it did not spoil Cheers, since the show's genius lay in the writers' freedom to risk alienating the audience.

2010s

On January 28, 2011 a critic wrote on CraveOnline, "The ill-fated love affair of a prissy barmaid and a retired, egomaniacal relief pitcher made an art out of teasing a love story ... ", ranking Cheers one of the "Best TV Romance Shows". In the March 2, 2011 issue of the Chicago Sun Times, Walter Podrazik wrote that both characters were the focus of Cheers. However, since Shelley Long departed from the series in 1987, Podrazik observed that the series changed its focus into an ensemble. On March 11, 2011, Beth Brindle of HowStuffWorks called their relationship "completely unrealistic".

here is a similarity in the Sam and Diane relationship to the relationship of our parents. Our mother was prim and proper, a voracious reader Our father liked to hang out at the bar and watch sports. I don't think he ever read a book.

Les Charles in the October 2012 GQ

Steve Silverman wrote on the Screen Junkies website in January 2012 that Diane was "too needy and insecure for anyone to have a legitimate relationship with." In February 2012, Kevin Fitzpatrick of UGO Entertainment placed them second on a list of "the Most Absolutely Awful TV Couples". In the May 4, 2012 Medford, Oregon Mail Tribune, Robert Galvin criticized the relationship's lack of "common sense". On May 30, 2012, Amber Humphrey wrote on the Film School Rejects website that the unresolved sexual tension between Flash Forward characters Tucker (Ben Foster) and Becca (Jewel Staite) was comparable to that between Sam and Diane. In April 2013, Josh Robertson called Diane a "total drag" and "almost impossible to in a sexual situation" on the complex.com website. Robertson considered Diane's replacement, Rebecca Howe, "way more attractive than Diane" and cited Sam and Rebecca as one of "The 25 Most Sexual Sitcom Couples of All Time".

In January 2010, Sharon Knolle of AOL placed them fourth on a top 10 "Worst TV Couples Ever" list: "When Diane showed up on the series finale and nearly got back together with Sam, we were honestly relieved when they both realized would be a terrible mistake." However, on February 10, 2010 David Hofstede ranked their kisses seventh on the website's "10 Best Smooches in Television". Two days later, Oliver Miller wanted the couple to be together but found their breakups heartbreaking (including the final breakup in the series finale). In April 2010, Jane Boursaw called Sam and Diane's wedding one of her favorite "weddings that didn't happen". In January 2011, TV Guide writer Shaun Harrison listed Sam and Diane as one of "the Best TV Couples of All Time".

In April 2012, The A.V. Club noted Sam's "insecurities" about his intelligence and Diane's enthusiasm about "pretentious creative types." The 2012 Entertainment Weekly article called Ross (David Schwimmer) and Rachel (Jennifer Aniston) of Friends the "modern-day Sam and Diane". The 2016 Vulture.com article said that Ross and Rachel are "the better couple" than Sam and Diane. Other people have compared Sam and Diane to other television couples, like the titular characters of Ned and Stacey, whose relationship counters the "delayed romance strategy", portrayed respectively by Thomas Haden Church and Debra Messing; Chelsea (Laura Prepon) and Rick (Jake McDorman) of Are You There, Chelsea?; and Sonny (Demi Lovato) and Chad (Sterling Knight) of Sonny with a Chance.

Screen Rant critic Simone Torn in 2019 viewed "Sam's violent threats toward Diane" and slap fights between Sam and Diane as two of ten things that make Cheers "aged poorly".

In popular culture

In the novel When Angels Fail to Fly, a female character compares the sexual tension between Sam and Diane to that between David and Maddie of Moonlighting, and the first-person narrator mentions Sam and Diane's arguments "about something stupid". In an episode of Community, Sam and Diane are satirized. Alan Sepinwall of The Star-Ledger said that, from the season three episode of How I Met Your Mother, "Everything Must Go", the taxicab ride scene of regular character Barney Stinson (Neil Patrick Harris) and recurring character Abby (Britney Spears) includes a homage to the Sam and Diane's office scene from "Showdown", which includes lines, like "Are you as turned on right now as I am?" and "More!" In Guardians of the Galaxy Vol. 2, Peter Quill (Chris Pratt) compares his relationship with Gamora (Zoe Saldana) to the relationship of Sam and Diane while dancing to Sam Cooke's "Bring It On Home to Me". In Crazy Ex-Girlfriend episode “I Hope Josh Comes to My Party!”, Rebecca Bunch says of her relationship with Greg Serrano that they have a “Sam and Diane thing going on, except that it’s unpleasant and unsexy.”

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