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| | location = | | location = | ||
| | locations = | | locations = | ||
| | area_served = |
| area_served = worldwide | ||
| | key_people = Ayaan and Idyl Mohallim | | key_people = Ayaan and Idyl Mohallim | ||
| | industry = ] | | industry = ] | ||
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| | caption = | | caption = | ||
| | homepage = {{URL|www.mataano.com}} | | homepage = {{URL|www.mataano.com}} | ||
| ⚫ | }} | ||
| | footnotes = | |||
| ⚫ | '''Mataano''' ("Twins" in the ]) is a women's fashion line. Founded in 2008, it is owned by ]-] twin fashion designers Ayaan and Idyl Mohallim. | ||
| | intl = yes | |||
| ⚫ | }} | ||
| ⚫ | '''Mataano''' is a women's |
||
| ==Founders== | ==Founders== | ||
| Ayaan and Idyl Mohallim were born in ] to Somali parents.<ref name="Dtimffotlmtwo">{{cite news|last=Dolan|first=Margaret|title=Designers and Twins Ayaan and Idyl Mohallim Find Fans of Their Line Mataano the World Over|url=http://www.papermag.com/2013/07/fashion_mataano.php|accessdate=29 November 2013|newspaper=Papermag|date=26 July 2013}}</ref> They moved to ] at an early age, |
Ayaan and Idyl Mohallim were born in ] to Somali parents.<ref name="Dtimffotlmtwo">{{cite news|last=Dolan|first=Margaret|title=Designers and Twins Ayaan and Idyl Mohallim Find Fans of Their Line Mataano the World Over|url=http://www.papermag.com/2013/07/fashion_mataano.php|accessdate=29 November 2013|newspaper=Papermag|date=26 July 2013}}</ref> They moved to ] at an early age, and spent their first nine years there. When the ] broke out in the early 1990s, they returned to the ].<ref name="Gnym">{{cite web|last=Biggadike|first=Ella Mei Yon|title=Mataano|date=July 2012 |url=http://www.behance.net/gallery/Gorgeous-New-York-Mataano-Profile/4386123|publisher=Gorgeous New York|accessdate=30 November 2013}}</ref> | ||
| Settling in northern ], just outside |
Settling in northern ], just outside ], the sisters developed an interest in fashion after their mother bought them fashion magazines. Their family put an emphasis on education, envisioning the girls' studying at top schools in preparation for professional careers. Upon graduation from college, the twins moved to ] to pursue their goal of becoming fashion designers. Idyl quickly secured an internship with ],<ref name="Dtimffotlmtwo"/> where she acquired skills in design technique and color.<ref name="Gnym"/> Ayaan obtained a production job at ].<ref name="Dtimffotlmtwo"/> | ||
| ==Fashion line== | ==Fashion line== | ||
| ]'s cosmetic line (2013) |
]'s cosmetic line (2013)]] | ||
| Mataano specializes in contemporary ready-to-wear pieces for women.<ref name="Mataano">{{cite web|title=About|url=http://www.mataano.com/index.php/about/|publisher=Mataano|accessdate=29 November 2013|archive-url=https://web.archive.org/web/20131203044816/http://www.mataano.com/index.php/about/|archive-date=3 December 2013|url-status=dead}}</ref><ref name="Aimm">{{cite news|title=Ayaan and Idyl Mohallim: Mataano|url=http://www.inhershoesblog.com/fly-female-entrepreneurs|accessdate=29 November 2013|newspaper=Fly Female Entrepreneurs|date=22 April 2009}}</ref> It began mainly with dress production, with an accent on comfort. Plans were also made to branch out into other areas of fashion.<ref name="Aimm"/> | |||
| To establish a foothold in the fashion market, Ayaan and Idyl focused on ensuring their wear was ready for distribution. They then retained the services of a PR firm to help them advertise their brand, in the process sending out press releases and look books, as well as establishing a website.<ref name="Aimm"/> Their marketing efforts eventually earned the designers an invitation to the ] to ] with ].<ref name="Gnym"/> The Mohallim sisters have also been invited to showcase in ], ], ] and at ].<ref name="Dtimffotlmtwo"/> | To establish a foothold in the fashion market, Ayaan and Idyl focused on ensuring their wear was ready for distribution. They then retained the services of a PR firm to help them advertise their brand, in the process sending out press releases and look books, as well as establishing a website.<ref name="Aimm"/> Their marketing efforts eventually earned the designers an invitation to the ] to ] with ].<ref name="Gnym"/> The Mohallim sisters have also been invited to showcase in ], ], ] and at ].<ref name="Dtimffotlmtwo"/> | ||
| ] | ] | ||
| Mataano showcased its premier collection for Spring 2009 in New York City.<ref name="Mataano"/> Consisting of ten dresses, it attracted |
Mataano showcased its premier collection for Spring 2009 in New York City.<ref name="Mataano"/> Consisting of ten dresses, it attracted attention in the fashion industry and received enthusiastic reviews.<ref name="Gnym"/><ref name="Mataano"/> The brand has since launched six other collections during New York Fashion Week.<ref name="Mataano"/> | ||
| The Somali filmmaker ] later directed Mataano's official promotional video for the fashion line's 2009 Fall collection. She likewise directed the official promotional video for the company's 2010 Spring collection.<ref name="Zefi">{{cite web|title=Zeila Films|url=https://www.youtube.com/user/ZeilaFilms|publisher=Zeila Films|accessdate=22 January 2014}}</ref> | |||
| In Spring 2012, supermodel and fellow Somali ] signed Ayaan and Idyl as brand ambassadors for her cosmetics line.<ref name="Dtimffotlmtwo"/> | |||
| In Spring 2012, supermodel and fellow Somali ] also signed Ayaan and Idyl as brand ambassadors for her cosmetics line.<ref name="Dtimffotlmtwo"/> | |||
| The Mohallim twins say they strive to incorporate their experiences and influences as Somali Americans into their designs, reflecting both cultures in their work.<ref name="Aimm"/> Mataano's Spring 2013 collection in part drew inspiration from ]' beaches, featuring light ]s and ]s. According to co-founder Ayaan, the sisters ultimately design for multicultural women like themselves. The silks and colorful hues that adorn the fashion line are typical of Somali female attire.<ref name="Dtimffotlmtwo"/> | |||
| In terms of other fashion designers, Ayaan and Idyl's primary influences include ] and ], whom they feel have an international appeal. They also admire the work of ] and ].<ref name="Gnym"/> | In terms of other fashion designers, Ayaan and Idyl's primary influences include ] and ], whom they feel have an international appeal. They also admire the work of ] and ].<ref name="Gnym"/> | ||
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| ] | |||
| {{Uncategorized stub|date=December 2013}} | |||
| ] | |||
| ] | |||
| {{fashion-corp-stub}} | |||
| ] | |||
Latest revision as of 18:31, 1 January 2025
 | |
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | September 2008 |
| Founder | Ayaan and Idyl Mohallim |
| Headquarters | New York City, United States |
| Area served | worldwide |
| Key people | Ayaan and Idyl Mohallim |
| Website | www |
Mataano ("Twins" in the Somali language) is a women's fashion line. Founded in 2008, it is owned by Somali-American twin fashion designers Ayaan and Idyl Mohallim.
Founders
Ayaan and Idyl Mohallim were born in Alabama to Somali parents. They moved to Somalia at an early age, and spent their first nine years there. When the Somali Civil War broke out in the early 1990s, they returned to the United States.
Settling in northern Virginia, just outside Washington D.C., the sisters developed an interest in fashion after their mother bought them fashion magazines. Their family put an emphasis on education, envisioning the girls' studying at top schools in preparation for professional careers. Upon graduation from college, the twins moved to New York City to pursue their goal of becoming fashion designers. Idyl quickly secured an internship with Betsey Johnson, where she acquired skills in design technique and color. Ayaan obtained a production job at Jill Stuart.
Fashion line
Mataano specializes in contemporary ready-to-wear pieces for women. It began mainly with dress production, with an accent on comfort. Plans were also made to branch out into other areas of fashion.
To establish a foothold in the fashion market, Ayaan and Idyl focused on ensuring their wear was ready for distribution. They then retained the services of a PR firm to help them advertise their brand, in the process sending out press releases and look books, as well as establishing a website. Their marketing efforts eventually earned the designers an invitation to the Oprah Winfrey Show to Skype with Mary-Kate and Ashley Olsen. The Mohallim sisters have also been invited to showcase in Sweden, South Africa, Jamaica and at New York Fashion Week.
Mataano showcased its premier collection for Spring 2009 in New York City. Consisting of ten dresses, it attracted attention in the fashion industry and received enthusiastic reviews. The brand has since launched six other collections during New York Fashion Week.
The Somali filmmaker Idil Ibrahim later directed Mataano's official promotional video for the fashion line's 2009 Fall collection. She likewise directed the official promotional video for the company's 2010 Spring collection.
In Spring 2012, supermodel and fellow Somali Iman also signed Ayaan and Idyl as brand ambassadors for her cosmetics line.
The Mohallim twins say they strive to incorporate their experiences and influences as Somali Americans into their designs, reflecting both cultures in their work. Mataano's Spring 2013 collection in part drew inspiration from Los Angeles' beaches, featuring light silks and organzas. According to co-founder Ayaan, the sisters ultimately design for multicultural women like themselves. The silks and colorful hues that adorn the fashion line are typical of Somali female attire.
In terms of other fashion designers, Ayaan and Idyl's primary influences include Tracy Reese and Carolina Herrera, whom they feel have an international appeal. They also admire the work of Donna Karen and Oscar de la Renta.
As of 2013, Mataano is designed and manufactured in New York City.
References
- ^ Dolan, Margaret (26 July 2013). "Designers and Twins Ayaan and Idyl Mohallim Find Fans of Their Line Mataano the World Over". Papermag. Retrieved 29 November 2013.
- ^ Biggadike, Ella Mei Yon (July 2012). "Mataano". Gorgeous New York. Retrieved 30 November 2013.
- ^ "About". Mataano. Archived from the original on 3 December 2013. Retrieved 29 November 2013.
- ^ "Ayaan and Idyl Mohallim: Mataano". Fly Female Entrepreneurs. 22 April 2009. Retrieved 29 November 2013.
- "Zeila Films". Zeila Films. Retrieved 22 January 2014.