Damiani (jewelry company): Difference between revisions

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			{{Short description\|Italian luxury jewelry corporate group}}
			{{coord\|45.008618\|8.638025\|display=title}}
	{{Infobox company		{{Infobox company
	\| name = Damiani S.p.A.		\| name = Damiani S.p.A.
	\| logo = ]		\| logo = Damiani_(jewelry_company)_Logo.svg
	\| logo_caption =		\| logo_caption =
	\| image =		\| image =
	\| image_caption =		\| image_caption =
	\| trading_name = <!-- d/b/a/, doing business as - if different from legal name above -->		\| trading_name = <!-- d/b/a/, doing business as - if different from legal name above -->
	\| native_name = <!-- Company's name in home country language -->		\| native_name = <!-- Company's name in home country language -->
	\| native_name_lang = <!-- Use ISO 639-2 code, e.g. "fr" for French. If there is more than one native name, in different languages, enter those names using {{tl\|lang}}, instead. -->		\| native_name_lang = <!-- Use ISO 639-2 code, e.g. "fr" for French. If there is more than one native name, in different languages, enter those names using {{tl\|lang}}, instead. -->
	\| romanized =		\| romanized =
	\| former type =		\| former type =
	\| type = ] <ref name="Damiani S.P.A. Company Snapshot ">{{cite web \| url=http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C380I5R10 \| title=Damiani S.P.A. Company Snapshot \| publisher=CorporateInformation.com \| ~~accessdate~~=6 February 2014}}</ref>		\| type = ]<ref name="Damiani S.P.A. Company Snapshot ">{{cite web \| url=http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C380I5R10 \| title=Damiani S.P.A. Company Snapshot \| publisher=CorporateInformation.com \| access-date=6 February 2014 \| archive-date=23 February 2014 \| archive-url=https://web.archive.org/web/20140223184542/http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C380I5R10 \| url-status=dead }}</ref>
	\| traded_as = {{ISE\|IT0004249329\|DMN}}		\| traded_as = {{ISE\|IT0004249329\|DMN}}
	\| industry = ]		\| industry = ]
	\| fate =		\| fate =
	\| predecessor =		\| predecessor =
	\| successor =		\| successor =
	\| foundation = 1924, in ], ]		\| foundation = {{Start date and age\|1924}}, in ], ]
	\| founder = Enrico Grassi Damiani		\| founder = Enrico Grassi Damiani
	\| defunct = <!-- {{End date\|YYYY\|MM\|DD}} -->		\| defunct = <!-- {{End date\|YYYY\|MM\|DD}} -->
	\|address = Piazza Damiano Grassi "Damiani" n.1<br /> 15948 Valenza
	\| location_city = Valenza		\| location_city = Valenza
	\| location_country = Italy		\| location_country = Italy
	\| locations = 52 directly operated stores (30 June 2013)<ref name="Company Overview of Damiani SpA">{{cite web \| url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=26540287 \| title=Company Overview of Damiani SpA \| publisher=Bloomberg BusinessWeek \| ~~accessdate~~=6 February 2014}}</ref>		\| locations = 52 directly operated stores (30 June 2013)<ref name="Company Overview of Damiani SpA">{{cite web \| url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=26540287 \| archive-url=https://archive.today/20140218172434/http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=26540287 \| url-status=dead \| archive-date=February 18, 2014 \| title=Company Overview of Damiani SpA \| publisher=Bloomberg BusinessWeek \| access-date=6 February 2014}}</ref>
	\| area_served = World wide		\| area_served = World wide
	\| key_people = Guido Grassi Damiani, ]~~<br />Giorgio Grassi Damiani, Vice President <br />Silvia Grassi Damiani, Vice President <br />Enrico Grassi Damiani, Founder~~		\| key_people = Guido Grassi Damiani, ]
	\| products = ]		\| products = ]
	\| production =		\| production =
	\| services =		\| services =
	\| revenue =		\| revenue =
	\| operating_income =		\| operating_income =
	\| net_income =		\| net_income =
	\| assets =		\| assets =
	\| equity = 104,779,284 (2014)<ref name="Damiani S.P.A. Company Snapshot "~~>{{cite web \| url=http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C380I5R10 \| title=Damiani S.P.A. Company Snapshot \| publisher=CorporateInformation.com \| accessdate=6 February 2014}}<~~/~~ref~~>		\| equity = 104,779,284 (2014)<ref name="Damiani S.P.A. Company Snapshot "/>
	\| owner =		\| owner =
	\| num_employees = 567 (2014)<ref name="Damiani S.P.A. Company Snapshot "~~>{{cite web \| url=http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C380I5R10 \| title=Damiani S.P.A. Company Snapshot \| publisher=CorporateInformation.com \| accessdate=6 February 2014}}<~~/~~ref~~>		\| num_employees = 567 (2014)<ref name="Damiani S.P.A. Company Snapshot "/>
	\| parent = Leading Jewels S.A.<ref name="Company Overview of Damiani SpA"~~>{{cite web \| url=http:~~/~~/investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=26540287 \| title=Company Overview of Damiani SpA \| publisher=Bloomberg BusinessWeek \| accessdate=6 February 2014}}</ref~~>		\| parent = Leading Jewels S.A.<ref name="Company Overview of Damiani SpA"/>
	\| divisions =		\| divisions =
	\| subsid = Rocca S.p.A.(2008)<ref name="Damiani Acquires Rocca S.p.A.">{{cite web \| url=http://www.jckonline.com/2008/09/19/damiani-acquires-rocca-spa \| title=Damiani Acquires Rocca S.p.A. \| publisher=JCK \| date=19 September 2008 \| ~~accessdate~~=6 February 2014}}</ref>		\| subsid = Rocca S.p.A.(2008)<ref name="Damiani Acquires Rocca S.p.A.">{{cite web \| url=http://www.jckonline.com/2008/09/19/damiani-acquires-rocca-spa \| title=Damiani Acquires Rocca S.p.A. \| publisher=JCK \| date=19 September 2008 \| access-date=6 February 2014 \| archive-date=23 February 2014 \| archive-url=https://web.archive.org/web/20140223051804/http://www.jckonline.com/2008/09/19/damiani-acquires-rocca-spa \| url-status=live }}</ref>
	\| homepage = {{URL\|http://www.damiani.com}}		\| homepage = {{URL\|http://www.damiani.com}}
	\| footnotes =		\| footnotes =
	\| intl =
	\| bodystyle =
	}}		}}
			'''Damiani S.p.A''' or ''Damiani Group'', is an Italian luxury ] ] that designs, manufactures, distributes and sells jewelry and luxury ].<ref name="Damiani S.p.A. eveluation">{{citation\| url=\| title=Damiani S.p.A. eveluation \| access-date=}}</ref> It was founded in Italy in 1924. The company uses celebrity endorsements to market its products. In the early 2000s the company had a dispute with ] and ] regarding the use of their names and wedding ring designs. The dispute was settled for $50 million and the couple helped Damiani create and market a line of products.{{citation needed\|date=February 2018}} Damiani expanded across Asia and the US. It went public in 2007 and its most well-known jewelry product brands are Calderoni, Salvini, Alfieri & St. John and Bliss.

			==History==
	''']''', parent company of the Damiani Group, is an Italian luxury ] company that designs, manufactures, distributes and sells jewelry and luxury ].<ref name="Damiani S.p.A. eveluation">{{cite web \| url=http://business.highbeam.com/company-profiles/info/774950/damiani-s-p-a \| title=Damiani S.p.A. eveluation \| publisher=HighBeam \| accessdate=6 February 2014}}</ref><ref name="DAMIANI s.p.a.">{{cite web \| url=http://www.expopiemonte.it/en/damiani-spa \| title=DAMIANI s.p.a. evaluation by Expo Piemonte Spa \| publisher=Expo Piemonte Spa \| date=2012 \| accessdate=6 February 2014}}</ref> Damiani was the first company to introduce Certificates of Authenticity for jewelry pieces showing the details included in the jewelry, for example, the number of carats.<ref name="Damiani Business">{{cite web \| url=http://www.fashionmodeldirectory.com/brands/damiani/ \| title=Damiani Business \| publisher=Fashion Model Directory \| accessdate=7 February 2014}}</ref>
			Damiani was founded in 1924 by Enrico Grassi Damiani, in ], ]. It became popular among affluent Italians.<ref name="Damiani on sparkling form with new travel retail concept">{{cite web \| url=http://moodiereport.com/document.php?doc_id=24288 \| title=Damiani on sparkling form with new travel retail concept \| publisher=The Moodie Report \| date=28 October 2010 \| access-date=12 February 2014 \| author=Pittilla, Mary Jane \| archive-date=21 February 2014 \| archive-url=https://web.archive.org/web/20140221234836/http://moodiereport.com/document.php?doc_id=24288 \| url-status=dead }}</ref> Damiani's son led the company from 1960-1990.<ref>{{cite web\|title=Studi Societari\|url=http://www.borsaitaliana.it/documenti/studi.htm?filename=96429.pdf\|publisher=Borsa Italian SpA\|access-date=12 February 2014\|language=it\|archive-date=1 March 2014\|archive-url=https://web.archive.org/web/20140301192548/http://www.borsaitaliana.it/documenti/studi.htm?filename=96429.pdf\|url-status=live}}</ref> It started selling products on the US market in 2001 and introduced a $2.5 million ad campaign the following year.<ref name="two">Molofsky R. Damiani turns sights stateside. ] Jeweler . April 16, 2002;96(8):22. Available from: Business Source Complete, Ipswich, MA. Accessed May 31, 2014</ref>

			Damiani experienced negative press<ref name="two"/> after ] and ] filed a lawsuit. They said Damiani was selling reproductions of the ring custom-designed by Brad Pitt and made exclusively for their wedding in violation of their agreement with Damiani.<ref name="two"/> Damiani said they never made that agreement and that the rings were merely chosen from a collection of wedding rings.<ref name="Damiani says it owns the designs to Pitt and Aniston's wedding bands">{{cite web \| url=http://www.jckonline.com/2001/08/09/damiani-says-it-owns-designs-to-pitt-and-anistons-wedding-bands \| title=Damiani says it owns the designs to Pitt and Aniston's wedding bands \| publisher=JCK Magazine \| date=August 9, 2001 \| access-date=6 February 2014 \| author=DeMarco, Anthony \| archive-url=https://web.archive.org/web/20140223044542/http://www.jckonline.com/2001/08/09/damiani-says-it-owns-designs-to-pitt-and-anistons-wedding-bands \| archive-date=23 February 2014 \| url-status=dead }}</ref> A settlement was reached for $50 million in January 2002. As part of the settlement, Mr Pitt designed a ring for Damiani, which Aniston would model in its advertisements for it.<ref name="five">N.A. Jewellery is the Pitts. Sunday Mail, The (Brisbane) . n.d.;Available from: Newspaper Source Plus, Ipswich, MA. Accessed May 31, 2014.</ref><ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January 2002 \| access-date=6 February 2014 \| archive-date=22 February 2014 \| archive-url=https://web.archive.org/web/20140222041606/http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| url-status=live }}</ref>
	==History and Operations==

			By 2003 it had 25 stores which each sold a single brand of products, in Italy, Asia and the US.<ref>Demarco A. Store Brand: Damiani's Distinctive Look. Jck . May 2003;174(5):152. Available from: Business Source Complete, Ipswich, MA. Accessed May 31, 2014.</ref>
	In 1924, Enrico Grassi Damiani, in Valenza, Italy, founded Damiani. Enrico Damini was "influenced by the beauty of Art Deco styles."<ref name="Damiani Business">{{cite web \| url=http://www.fashionmodeldirectory.com/brands/damiani/ \| title=Damiani Business \| publisher=Fashion Model Directory \| accessdate=7 February 2014}}</ref> Enrico quickly became the personal jeweler of affluent and noble Italian families of that time.<ref name="Damiani on sparkling form with new travel retail concept">{{cite web \| url=http://moodiereport.com/document.php?doc_id=24288 \| title=Damiani on sparkling form with new travel retail concept \| publisher=The Moodie Report \| date=28 October 2010 \| accessdate=12 February 2014 \| author=Pittilla, Mary Jane}}</ref>

			In 2007, Damiani announced an ], which valued the company at €150.8 million (USD$215.4 million) (in 2007 exchange rates).<ref name="Damiani IPO Kicks Off">{{cite web \| url=http://www.wwd.com/beauty-industry-news/financial/damiani-ipo-kicks-off-478686?src=search_links \| title=Damiani IPO Kicks Off \| publisher=WWD \| date=29 October 2007 \| access-date=6 February 2014 \| author=Kaiser, Amanda \| archive-date=26 February 2014 \| archive-url=https://web.archive.org/web/20140226054928/http://www.wwd.com/beauty-industry-news/financial/damiani-ipo-kicks-off-478686?src=search_links \| url-status=live }}</ref> Rocca S.p.A., an Italian jewelry and watch retailer, was purchased by Damiani for €7 million (US$9.81 million) in 2008<ref name="Damiani Acquires Rocca S.p.A."/>
	Between ] and ], Damiano, Enrico’s son, continued the family tradition with a strong entrepreneurial spirit and he initiated the internationalization of the company, combining together tradition, innovation, creativity, and design. Thanks to these activities, the Damiani brand products gradually made its way within the high-end jewelry market, both in ] and abroad.<ref name="Study of Damiani">{{cite web\|title=STUDI SOCIETARI\|url=http://www.borsaitaliana.it/documenti/studi.htm?filename=96429.pdf\|publisher=Borsa Italian SpA\|accessdate=12 February 2014\|language=Italian}}</ref> Apart from jewelry and watch collections designed and manufactured over the years, Damiani also boasts an exclusive collection of limited edition ] and unique Masterpieces, occasionally created or even specially customized.<ref name="Alchemy of desire">{{cite web \| url=http://indiatoday.intoday.in/story/alchemy-of-desire/1/239638.html \| title=Alchemy of desire \| publisher=India Today \| date=27 December 2012 \| accessdate=12 February 2014 \| author=Bharadwaj, Chumki \| language=English}}</ref>

			In 2010, Damiani had a net loss of €18.2 million (USD$25.6 million).<ref name="Damiani Posts Loss">{{cite web \| url=http://www.wwd.com/accessories-news/jewelry/damiani-posts-loss-3118020?src=search_links \| title=Damiani Posts Loss \| publisher=WWD \| date=15 June 2010 \| access-date=6 February 2014 \| author=Zargani, Luisa \| archive-date=26 February 2014 \| archive-url=https://web.archive.org/web/20140226054937/http://www.wwd.com/accessories-news/jewelry/damiani-posts-loss-3118020?src=search_links \| url-status=live }}</ref> The company's estimated total sales (in 2010/2011) were €150 million.<ref name="Luxury">{{cite book \| title=Luxury Brand Management \| publisher=John Wiley & Sons \| author=Chevalier, Michel \| year=2012 \| location=Singapore \| isbn=978-1-118-17176-9}}</ref> In 2010, Birks & Mayors agreed to distribute all Damiani Group's brands, for five years, in the United States.{{Citation needed\|date=May 2014}} In 2012, Damiani entered into a partnership with MingFung/Hengdeli Group to distribute its watches and jewelry in ].<ref name="Damiani Enters Deal for China Distribution">{{cite web \| url=http://www.wwd.com/fashion-news/fashion-scoops/damiani-enters-deal-for-china-distribution-5913563?src=search_links \| title=Damiani Enters Deal for China Distribution \| publisher=WWD \| date=16 May 2012 \| access-date=6 February 2014 \| author=Zargani, Luisa \| archive-date=26 February 2014 \| archive-url=https://web.archive.org/web/20140226054948/http://www.wwd.com/fashion-news/fashion-scoops/damiani-enters-deal-for-china-distribution-5913563?src=search_links \| url-status=live }}</ref> Also, in 2012, Damiani received permission by the Government of India to invest in the Indian jewelry market.<ref name="Damiani Invests in India">{{cite web \| url=http://www.wwd.com/accessories-news/jewelry/damiani-invests-in-india-6457831?src=search_links \| title=Damiani Invests in India \| publisher=WWD \| date=26 October 2012 \| access-date=7 February 2014 \| author=Turra, Alessandra \| archive-date=26 February 2014 \| archive-url=https://web.archive.org/web/20140226054958/http://www.wwd.com/accessories-news/jewelry/damiani-invests-in-india-6457831?src=search_links \| url-status=live }}</ref>
	Starting in the 1980s, the company renewed its advertising methods by using famous actors and actress, as ],<ref name="Damiani and Sharon Stone">{{cite web \| url=http://www.jckonline.com/2008/06/24/damiani-and-sharon-stone \| title=Damiani and Sharon Stone \| publisher=JCK Magizine \| date=June 24, 2008 \| accessdate=6 February 2014}}</ref> such as ], ], ], ], ], ], and ].<ref name="Sparkling Display">{{cite web \| url=http://www.theedgemalaysia.com/lifestyle/235817-sparkling-display.html \| title=Sparkling Display \| publisher=The Edge Malaysia \| date=24 April 2013 \| accessdate=12 February 2014 \| author=Tan, Amy \| language=English}}</ref>

			As of November 2012, Damiani had an annual revenue of €151.6 million (USD$193.3 million).<ref name="Creating Golden Opportunities Amid Austerity">{{cite web \| url=https://www.nytimes.com/2012/11/27/fashion/creating-golden-opportunities-amid-austerity.html?_r=1& \| title=Creating Golden Opportunities Amid Austerity \| work=] \| date=27 November 2012 \| access-date=12 February 2014 \| author=Lankarani, Nazanin \| archive-date=20 January 2016 \| archive-url=https://web.archive.org/web/20160120112226/http://www.nytimes.com/2012/11/27/fashion/creating-golden-opportunities-amid-austerity.html?_r=1& \| url-status=live }}</ref> In the fiscal year ending March 2013, Damiani S.P.A. had sales of €137.82 million (USD$185.75 million)<ref name="Damiani S.P.A. Company Snapshot "/> Currently, Damiani is run by the third generation of the Damiani family,<ref>{{cite web\|title=Studi Societari\|url=http://www.borsaitaliana.it/documenti/studi.htm?filename=99921.pdf\|publisher=Borsa Italian SpA\|access-date=12 February 2014\|language=it\|archive-date=1 March 2014\|archive-url=https://web.archive.org/web/20140301192002/http://www.borsaitaliana.it/documenti/studi.htm?filename=99921.pdf\|url-status=live}}</ref> that has been on the board of directors since 1996.<ref name="Creating Golden Opportunities Amid Austerity"/>
	In 2006, ] was a ] according to public relations manager Wendell Figueroa Ruiz.<ref name="Damiani Launches Loren Collection">{{cite web \| url=http://www.jckonline.com/article/280390-Damiani_Launches_Loren_Collection.php \| title=Damiani Launches Loren Collection \| publisher=JCK \| date=August 2006 \| accessdate=7 February 2014 \| author=Heebner, Jennifer}}</ref> Also, starting in 2008, ] was a ].<ref name="Damiani and Sharon Stone">{{cite web \| url=http://www.jckonline.com/2008/06/24/damiani-and-sharon-stone \| title=Damiani and Sharon Stone \| publisher=JCK Magizine \| date=June 24, 2008 \| accessdate=6 February 2014}}</ref>

	In ~~2007~~, ~~Damiani~~ ~~announced~~ an ], ~~which~~ ~~would~~ ~~value~~ the ~~company~~ at ~~€150.8~~ ~~million~~ ~~(USD$215.4~~ ~~million)~~ (in ~~2007~~ ~~exchange~~ ~~rates)~~.<ref name="Damiani ~~IPO~~ ~~Kicks~~ ~~Off~~">{{cite web \| url=http://www.wwd.com/~~beauty-industry~~-news/~~financial~~/damiani-~~ipo~~-~~kicks~~-~~off~~-~~478686~~?src=search_links \| title=Damiani ~~IPO~~ ~~Kicks~~ ~~Off~~ \| publisher=WWD \| date=29 ~~October 2007~~ \| ~~accessdate~~=6 February 2014 \| author=~~Kaiser~~, ~~Amanda~~}}</ref>		In 2012, the company became the first jeweler to obtain the authorization to hold a 51% controlling interest in an ]n-based entity, '''Damiani India'''.<ref name="Creating Golden Opportunities Amid Austerity"/> In November 2013, Damiani raised funds for the Italian Red Cross to support people affected by the storms in Sardinia by donating 20 percent of certain sales in Damiani’s flagship stores in Italy and watch retailer Rocca.<ref name="Damiani Launches Initiative for Sardinia">{{cite web \| url=http://www.wwd.com/fashion-news/fashion-scoops/damiani-launches-initiative-for-sardinia-7294749?src=search_links \| title=Damiani Launches Initiative for Sardinia \| publisher=WWD \| date=November 29, 2013 \| access-date=6 February 2014 \| author=Turra, Alessandra}}</ref>

			The President Guido Damiani received the ''America Award'' of the ] in 2013.
	In 2010, Damiani had a net loss of €18.2 million (USD$25.6 million).<ref name="Damiani Posts Loss">{{cite web \| url=http://www.wwd.com/accessories-news/jewelry/damiani-posts-loss-3118020?src=search_links \| title=Damiani Posts Loss \| publisher=WWD \| date=15 June 2010 \| accessdate=6 February 2014 \| author=Zargani, Luisa}}</ref> The company's estimated total sales (in 2010/2011) were €150 million.<ref name="Luxury">{{cite book \| title=Luxury Brand Management \| publisher=John Wiley & Sons \| author=Chevalier, Michel \| year=2012 \| location=Singapore \| isbn=978-1-118-17176-9}}</ref>

			In December 2018, Leading Jewels, the holding company of Damianis, announced it will buy Casa Damiani's shares for 11.8 million euros total, in order to delist it from the Milan bourse.<ref>{{Cite web\|url=https://uk.fashionnetwork.com/news/Founding-family-launches-takeover-to-delist-casa-damiani-jewelry-group,1048801.html\|title=Founding family launches takeover to delist Casa Damiani jewelry group\|date=2018-12-28\|website=FashionNetwork.com\|language=en-UK\|access-date=2020-03-13\|archive-date=2021-03-01\|archive-url=https://web.archive.org/web/20210301103112/https://uk.fashionnetwork.com/news/Founding-family-launches-takeover-to-delist-casa-damiani-jewelry-group,1048801.html\|url-status=live}}</ref>
	In 2010, Birks & Mayors agreed to distribute all Damiani Group's brands, for five years, in the United States.<ref name="Damiani Signs Agreement with Birks & Mayors">{{cite web \| url=http://www.jckonline.com/2009/10/22/damiani-signs-agreement-birks-mayors \| title=Damiani Signs Agreement with Birks & Mayors \| publisher=JCK \| date=22 October 2009 \| accessdate=7 February 2014}}</ref>

	In 2012, Damiani entered into a partnership with MingFung/Hengdeli Group to distribute its watches and jewelry in ].<ref name="Damiani Enters Deal for China Distribution">{{cite web \| url=http://www.wwd.com/fashion-news/fashion-scoops/damiani-enters-deal-for-china-distribution-5913563?src=search_links \| title=Damiani Enters Deal for China Distribution \| publisher=WWD \| date=16 May 2012 \| accessdate=6 February 2014 \| author=Zargani, Luisa}}</ref> Also, in 2012, Damiani received permission by the Government of India to invest in the Indian jewelry market.<ref name="Damiani Invests in India">{{cite web \| url=http://www.wwd.com/accessories-news/jewelry/damiani-invests-in-india-6457831?src=search_links \| title=Damiani Invests in India \| publisher=WWD \| date=26 October 2012 \| accessdate=7 February 2014 \| author=Turra, Alessandra}}</ref>

			In January 2019, the company launched a takeover bid for delisting from the Stock Exchange: since its debut it has lost more than 75% of its value.<ref>{{cite web \|url=https://it.fashionnetwork.com/news/Damiani-famiglia-fondatrice-lancia-OPA-per-delisting,1052503.html#.XDm4T7vsaM8 \|title=Damiani, la famiglia fondatrice lancia l'OPA per il delisting \|date=2 January 2019 \|access-date=12 January 2019 \|archive-date=12 January 2019 \|archive-url=https://web.archive.org/web/20190112150225/https://it.fashionnetwork.com/news/Damiani-famiglia-fondatrice-lancia-OPA-per-delisting,1052503.html#.XDm4T7vsaM8 \|url-status=live }}</ref><ref>''Damiani saluta il listino italiano'', Corriere della Sera, 29 dicembre 2018, p. 40</ref>
	As of November 2012, Damiani had annual revenue of €151.6 million (USD$193.3 million).<ref name="Creating Golden Opportunities Amid Austerity">{{cite web \| url=http://www.nytimes.com/2012/11/27/fashion/creating-golden-opportunities-amid-austerity.html?_r=1& \| title=Creating Golden Opportunities Amid Austerity \| publisher=The New York Times \| date=27 November 2012 \| accessdate=12 February 2014 \| author=LANKARANI, NAZANIN}}</ref>

			In March 2019 the company returns to being family-owned after having exceeded 96% of ownership of the shares with an offer of € 0.855 per share and the consequent delisting after the bidder has exercised the right to purchase.<ref>{{Cite web \|date=2019-03-19 \|title=Damiani: via da Borsa, famiglia torna a essere proprietaria unica \|url=http://www.askanews.it/economia/2019/03/19/damiani-via-da-borsa-famiglia-torna-a-essere-proprietaria-unica-pn_20190319_00200 \|access-date=2022-05-16 \|website=Askanews \|language=it-IT \|archive-date=2021-05-12 \|archive-url=https://web.archive.org/web/20210512144740/https://www.askanews.it/economia/2019/03/19/damiani-via-da-borsa-famiglia-torna-a-essere-proprietaria-unica-pn_20190319_00200/ \|url-status=live }}</ref>
	In fiscal year ending March 2013, Damiani S.P.A. had sales of €137.82 million (USD$185.75 million)<ref name="Damiani S.P.A. Company Snapshot ">{{cite web \| url=http://www.corporateinformation.com/Company-Snapshot.aspx?cusip=C380I5R10 \| title=Damiani S.P.A. Company Snapshot \| publisher=CorporateInformation.com \| accessdate=6 February 2014}}</ref> and revenue of €65.033 million for six months ending on September 30, 2013.<ref name="Company Overview of Damiani SpA">{{cite web \| url=http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=26540287 \| title=Company Overview of Damiani SpA \| publisher=Bloomberg BusinessWeek \| accessdate=6 February 2014}}</ref>

			===Centenary celebration===
	Currently, Damiani is run by the third generation of the Damiani family,<ref name="Study of Damiani">{{cite web\|title=STUDI SOCIETARI\|url=http://www.borsaitaliana.it/documenti/studi.htm?filename=99921.pdf\|publisher=Borsa Italian SpA\|accessdate=12 February 2014\|language=Italian}}</ref> that has been on the board of directors since 1996, expanding the development process that made the shift from family business to organized corporation possible.<ref name="Creating Golden Opportunities Amid Austerity">{{cite web \| url=http://www.nytimes.com/2012/11/27/fashion/creating-golden-opportunities-amid-austerity.html?_r=1& \| title=Creating Golden Opportunities Amid Austerity \| publisher=The New York Times \| date=27 November 2012 \| accessdate=12 February 2014 \| author=LANKARANI, NAZANIN}}</ref> The active group is Gabriella Damiani and her three children: Guido Grassi Damiani<ref name="Guido Roberto Grassi Damiani">{{cite web \| url=http://quotes.wsj.com/IT/DMN/company-people/executive-profile/86372292?mod=WSJ_qtexec_allexec \| title=Guido Roberto Grassi Damiani \| publisher=Wall Street Journal \| accessdate=6 February 2014}}</ref><ref name="Damiani S.p.A. Financial Report ">{{cite web \| url=http://fashionbi.com/companies/damiani-s-p-a \| title=Damiani S.p.A. Financial Report \| publisher=Fashionbi \| date=2013 \| accessdate=6 February 2014}}</ref> as Chairman and CEO, Giorgio Grassi Damiani<ref name="Giorgio Andrea Grassi Damiani">{{cite web \| url=http://quotes.wsj.com/IT/DMN/company-people/executive-profile/86372293?mod=WSJ_qtexec_allexec \| title=Giorgio Andrea Grassi Damiani \| publisher=Wall Street Journal \| accessdate=6 February 2014}}</ref><ref name="Damiani S.p.A. Financial Report ">{{cite web \| url=http://fashionbi.com/companies/damiani-s-p-a \| title=Damiani S.p.A. Financial Report \| publisher=Fashionbi \| date=2013 \| accessdate=6 February 2014}}</ref> as Vice President and in charge of product development and design, Silvia Maria Grassi Damiani<ref name="Silvia Maria Grassi Damiani">{{cite web \| url=http://quotes.wsj.com/IT/DMN/company-people/executive-profile/86372294?mod=WSJ_qtpeople_dir \| title=Silvia Maria Grassi Damiani \| publisher=Wall Street Journal \| accessdate=6 February 2014}}</ref><ref name="Damiani S.p.A. Financial Report ">{{cite web \| url=http://fashionbi.com/companies/damiani-s-p-a \| title=Damiani S.p.A. Financial Report \| publisher=Fashionbi \| date=2013 \| accessdate=6 February 2014}}</ref> as Vice President.<ref name="Silvia Grassi Damiani">{{cite journal \| url=http://www.luxuryfiles.it/en/ \| title=Silvia Grassi Damiani \| author=Rinversi, Fabrizio \| journal=LuxuryFiles \| year=2010 \| month=March \| pages=90 \| language=English}}</ref> Currently, Damiani's major market is in Italy and is sold in other major markets worldwide through subsidiaries and boutiques.<ref name="Sparkling Display">{{cite web \| url=http://www.theedgemalaysia.com/lifestyle/235817-sparkling-display.html \| title=Sparkling Display \| publisher=The Edge Malaysia \| date=24 April 2013 \| accessdate=12 February 2014 \| author=Tan, Amy \| language=English}}</ref>
			On March 14, 2024 the company celebrates 100 years since its foundation, with a special gala with ] and ] at the Alcione Theater in ]. ], ] and Matteo Bocelli, son of ], are also present among the guests.<ref>{{cite web \|title=100 anni di gioielli Damiani: i ricordi di famiglia e l'evento celebrativo con Sophia Loren e Jessica Chastain \|url=https://www.vogue.it/article/gioielli-damiani-100-anni-intervista-evento \|website=vogue.it \|publisher=Vogue italia \|access-date=17 March 2024}}</ref>
			From 19 March 2024 to 28 April 2024, an exhibition ''100x100 Italiani'' has been scheduled at the Gallerie d'Italia in Milan where it will exhibit 100 exclusive pieces for the centenary celebration.<ref>{{cite web \|title=100 Anni di Passione \|url=https://www.damiani.com/it_it/100-years-anniversary \|website=damiani.com \|publisher=damiani.com \|access-date=17 March 2024 \|archive-date=17 March 2024 \|archive-url=https://web.archive.org/web/20240317021612/https://www.damiani.com/it_it/100-years-anniversary \|url-status=live }}</ref><ref>{{cite news \|title=Damiani riparte da 100. Un gala con Sophia Loren e Jessica Chastain \|url=https://www.milanofinanza.it/fashion/damiani-riparte-da-100-un-gala-con-sophia-loren-e-jessica-chastain-202403151700318513?refresh_cens \|access-date=17 March 2024 \|agency=milanofinanza.it \|publisher=milanofinanza.it \|date=15 March 2024 \|archive-date=17 March 2024 \|archive-url=https://web.archive.org/web/20240317021613/https://www.milanofinanza.it/fashion/damiani-riparte-da-100-un-gala-con-sophia-loren-e-jessica-chastain-202403151700318513?refresh_cens \|url-status=live }}</ref>

	==Brands==		==Brands==
			Damiani designs and markets jewelry and watches, as well as jewels and unique pieces.<ref name="Alchemy of desire">{{cite web \| url=http://indiatoday.intoday.in/story/alchemy-of-desire/1/239638.html \| title=Alchemy of desire \| publisher=India Today \| date=27 December 2012 \| access-date=12 February 2014 \| author=Bharadwaj, Chumki \| archive-date=23 February 2014 \| archive-url=https://web.archive.org/web/20140223014841/http://indiatoday.intoday.in/story/alchemy-of-desire/1/239638.html \| url-status=live }}</ref> The company's major market is in Italy. It is sold in other major markets worldwide through subsidiaries and boutiques.<ref name="Sparkling Display">{{cite web \| url=http://www.theedgemalaysia.com/lifestyle/235817-sparkling-display.html \| title=Sparkling Display \| publisher=The Edge Malaysia \| date=24 April 2013 \| access-date=12 February 2014 \| author=Tan, Amy \| archive-url=https://web.archive.org/web/20130521164029/http://www.theedgemalaysia.com/lifestyle/235817-sparkling-display.html \| archive-date=21 May 2013 \| url-status=dead }}</ref> It has won 18 consecutive Diamonds International Awards.<ref name="Damiani on sparkling form with new travel retail concept"/>
	{{infobox brand
	\| name = Damiani Brand
	\| logo = ]
	\| image =
	\| caption =
	\| type = ]
	\| currentowner = Damiani S.p.A.
	\| origin = Valenza, Italy
	\| introduced = 1924<ref name="Damiani S.p.A. Financial Report ">{{cite web \| url=http://fashionbi.com/companies/damiani-s-p-a \| title=Damiani S.p.A. Financial Report \| publisher=Fashionbi \| date=2013 \| accessdate=6 February 2014}}</ref>
	\| discontinued =
	\| related =
	\| markets = worldwide
	\| previousowners =
	\| trademarkregistrations =
	\| ambassadors = ]<ref name="Sophia Loren Graced New Damiani Boutique">{{cite web \| url=http://www.affluent-media.com/beauty-and-fashion/jewellery-and-design/sophia-loren-graced-new-damiani-boutique/ \| title=Sophia Loren Graced New Damiani Boutique \| publisher=Affluent Media \| date=October 18, 2013 \| accessdate=18 February 2014}}</ref>
	\| tagline =
	\| website =
	}}
	The main brands of Damiani are:

	*Salvini,<ref name="Damiani S.p.A welcomed at Dubai ">{{cite web \| url=http://www.diamondworld.net/contentview.aspx?item=951 \| title=Damiani S.p.A welcomed at Dubai \| publisher=Diamond World News Service \| date=24 September 2007 \| accessdate=6 February 2014}}</ref><ref name="Damiani Company Overview">{{cite web \| url=http://quotes.wsj.com/IT/MTAA/DMN/company-people \| title=Damiani Company Overview \| publisher=Wall Street Journal \| accessdate=6 February 2014}}</ref>
	*Alfiere & St. John,<ref name="Damiani S.p.A welcomed at Dubai ">{{cite web \| url=http://www.diamondworld.net/contentview.aspx?item=951 \| title=Damiani S.p.A welcomed at Dubai \| publisher=Diamond World News Service \| date=24 September 2007 \| accessdate=6 February 2014}}</ref><ref name="Damiani Company Overview">{{cite web \| url=http://quotes.wsj.com/IT/MTAA/DMN/company-people \| title=Damiani Company Overview \| publisher=Wall Street Journal \| accessdate=6 February 2014}}</ref>
	*Bliss,<ref name="Damiani S.p.A welcomed at Dubai ">{{cite web \| url=http://www.diamondworld.net/contentview.aspx?item=951 \| title=Damiani S.p.A welcomed at Dubai \| publisher=Diamond World News Service \| date=24 September 2007 \| accessdate=6 February 2014}}</ref><ref name="Damiani Company Overview">{{cite web \| url=http://quotes.wsj.com/IT/MTAA/DMN/company-people \| title=Damiani Company Overview \| publisher=Wall Street Journal \| accessdate=6 February 2014}}</ref> (which is distributed, in Japan, by BGioielli Ltd.<ref name="Damiani Signs Deal for Youth Brand in Japan">{{cite web \| url=http://www.wwd.com/business-news/financial/damiani-signs-japan-deal-1813350?src=search_links \| title=Damiani Signs Deal for Youth Brand in Japan \| publisher=WWD \| date=1 October 2008 \| accessdate=6 February 2014 \| author=Roberts, Andrew}}</ref>) and
	*Calderoni.<ref name="Damiani S.p.A welcomed at Dubai ">{{cite web \| url=http://www.diamondworld.net/contentview.aspx?item=951 \| title=Damiani S.p.A welcomed at Dubai \| publisher=Diamond World News Service \| date=24 September 2007 \| accessdate=6 February 2014}}</ref><ref name="Damiani Company Overview">{{cite web \| url=http://quotes.wsj.com/IT/MTAA/DMN/company-people \| title=Damiani Company Overview \| publisher=Wall Street Journal \| accessdate=6 February 2014}}</ref>

	===Subsidaries===
	Rocca S.p.A., an Italian jewelry and watch retailer, was purchased by Damiani for €7 million (USD$9.81 million) in 2008<ref name="Damiani Acquires Rocca S.p.A.">{{cite web \| url=http://www.jckonline.com/2008/09/19/damiani-acquires-rocca-spa \| title=Damiani Acquires Rocca S.p.A. \| publisher=JCK \| date=19 September 2008 \| accessdate=6 February 2014}}</ref> with Giorgio Damiani as CEO.<ref name="Giorgio Damiani Named CEO of Rocca 1974">{{cite web \| url=http://www.wwd.com/accessories-news/watches/giorgio-damiani-named-ceo-of-rocca-1974-6451303?src=search_links \| title=Giorgio Damiani Named CEO of Rocca 1974 \| publisher=WWD \| date=24 October 2012 \| accessdate=6 February 2014 \| author=Turra, Alessandra}}</ref><ref name="Damiani and Cruciani Team for Valentine's Day">{{cite web \| url=http://www.wwd.com/fashion-news/fashion-scoops/damiani-and-cruciani-team-for-valentines-day-6661491?src=search_links \| title=Damiani and Cruciani Team for Valentine's Day \| publisher=WWD \| date=24 January 2013 \| accessdate=7 February 2014 \| author=Zargani, Luisa}}</ref>

	Damiani USA has responsibily for the North Americian and South American markets.<ref name="Pavan Named President, CEO of Damiani USA">{{cite web \| url=http://www.jckonline.com/2008/06/05/pavan-named-president-ceo-damiani-usa \| title=Pavan Named President, CEO of Damiani USA \| publisher=JCK \| date=5 June 2008 \| accessdate=7 February 2014}}</ref> In 2008, Antonio Pavan was CEO.<ref name="Pavan Named President, CEO of Damiani USA">{{cite web \| url=http://www.jckonline.com/2008/06/05/pavan-named-president-ceo-damiani-usa \| title=Pavan Named President, CEO of Damiani USA \| publisher=JCK \| date=5 June 2008 \| accessdate=7 February 2014}}</ref> In 2012 to 2013, Thierry Chaunu was CEO of Damiani USA.<ref name="Jewelry Industry & People: September 2013">{{cite web \| url=http://www.jckonline.com/2013/08/28/jewelry-industry-people-september-2013 \| title=Jewelry Industry & People: September 2013 \| publisher=JCK \| date=September 2013 \| accessdate=7 February 2014}}</ref>

	== Awards and other Noteworthy Events ==
	Over the years, Damiani has received many Italian and international acknowledgements:

	*In 1976, the Diamonds International Award was awarded to Damiani for the design of the ] peice "Bocca di Squalo - Shark Mouth": a ] in ] and yellow ], entirely brightened by a pavè of ] and ] ], designed by Gabriella Damiani.<ref name="Bloody Mary">{{cite web \| url=http://www.affluent-media.com/beauty-and-fashion/jewellery-and-design/daminai-mary-tudor-inspired-bloody-mary-necklace/ \| title=Bloody Mary \| publisher=Affluent Media Pte Ltd \| date=13 December 2013 \| accessdate=12 February 2014 \| language=English}}</ref> Damiani is the only company to have won 18 Diamonds International Award, an unbroken record.<ref name="Damiani on sparkling form with new travel retail concept">{{cite web \| url=http://moodiereport.com/document.php?doc_id=24288 \| title=Damiani on sparkling form with new travel retail concept \| publisher=The Moodie Report \| date=May 28, 2010 \| accessdate=12 February 2014 \| author=Pittilla, Mary Jane}}</ref>

	*The Damiani’s ] bracelet was recognized at the Diamond International Awards in 2000 for its craftsmanship, its elegance and the quality of its gems. The bracelet, the brand’s interpretation of a ], features 900 brilliant-cut ] for a total of 94.45 ] and required 800 hours of work.<ref name="Sparkling Display">{{cite web \| url=http://www.theedgemalaysia.com/lifestyle/235817-sparkling-display.html \| title=Sparkling Display \| publisher=The Edge Malaysia \| date=24 April 2013 \| accessdate=12 February 2014 \| author=Tan, Amy \| language=English}}</ref>

	*In 2005, Damiani won the Haute Couture Design Award.<ref name="Damiani Wins Couture Award">{{cite web \| url=http://www.jckonline.com/article/280434-Damiani_Wins_Couture_Award.php \| title=Damiani Wins Couture Award \| publisher=JCK \| date=August 2005 \| accessdate=7 February 2014}}</ref>

	*Damiani created the 2009 Harlequin Fantasy Bra, worn by model ] during the Victoria’s Secret Fashion Show.<ref name="Damiani Designs Fantasy Bra for Victoria’s Secret">{{cite web \| url=http://www.jckonline.com/blogs/style-360/2009/11/30/damiani-designs-fantasy-bra-victoria-s-secret \| title=Damiani Designs Fantasy Bra for Victoria’s Secret \| publisher=JCK Magizine \| date=30 November 2009 \| accessdate=6 February 2014 \| author=Heebner, Jennifer}}</ref> The bra has a 18k gold frame with 2,355 colorless and cognac diamonds, with a focal point of a 16-carat, champagne-color, heart-shape diamond, for a total of nearly 150 carats total weight.<ref name="Damiani Designs Fantasy Bra for Victoria’s Secret">{{cite web \| url=http://www.jckonline.com/blogs/style-360/2009/11/30/damiani-designs-fantasy-bra-victoria-s-secret \| title=Damiani Designs Fantasy Bra for Victoria’s Secret \| publisher=JCK Magizine \| date=30 November 2009 \| accessdate=6 February 2014 \| author=Heebner, Jennifer}}</ref> The bra was featured in the Victoria’s Secret Christmas Dreams and Fantasies Catalog.<ref name="Damiani Designs Fantasy Bra for Victoria’s Secret">{{cite web \| url=http://www.jckonline.com/blogs/style-360/2009/11/30/damiani-designs-fantasy-bra-victoria-s-secret \| title=Damiani Designs Fantasy Bra for Victoria’s Secret \| publisher=JCK Magizine \| date=30 November 2009 \| accessdate=6 February 2014 \| author=Heebner, Jennifer}}</ref>

	*Damiani created the "Aro Necklace, which Aro, a leader of the Volturi ruling vampire clan," in the Twilight movie, '']'', gives to ].<ref name="Damiani Designs Jewelry for 'Twilight'">{{cite web \| url=http://www.wwd.com/fashion-news/fashion-scoops/jeweled-twilight-6486576?src=search_links \| title=Damiani Designs Jewelry for 'Twilight' \| publisher=WWD \| date=14 November 2012 \| accessdate=6 February 2014 \| author=Turra, Alessandra}}</ref>

	*Damiani won the 2013 Best Annual Fine Jewelry Award 2013 by Bazaar Jewelry China.<ref name="Damiani wins the Best Annual Fine Jewelry Award 2013 prize">{{cite web \| url=http://rough-polished.com/en/news/86716.html \| title=Damiani wins the Best Annual Fine Jewelry Award 2013 prize \| publisher=Rough&Polished \|date=28 February 2014 \| accessdate=7 February 2014}}</ref>

	==Philanthropy==
	All Damiani suppliers are part of a restricted circle of selected organizations respecting ] regulations on the certification and origin of conflict-free diamonds.<ref name="Damiani on sparkling form with new travel retail concept">{{cite web \| url=http://moodiereport.com/document.php?doc_id=24288 \| title=Damiani on sparkling form with new travel retail concept \| publisher=The Moodie Report \| date=May 28, 2010 \| accessdate=12 February 2014 \| author=Pittilla, Mary Jane}}</ref>

			All Damiani suppliers are part of a restricted circle of selected organizations respecting ] regulations on the certification and origin of conflict-free diamonds.<ref name="Damiani on sparkling form with new travel retail concept"/> There are 35 retail ]s and 19 other franchises such as jewelry stores.<ref name="filename=89544">{{cite web\|title=Studi Societari\|url=http://www.borsaitaliana.it/documenti/studi.htm?filename=89544.pdf\|publisher=Borsa Italian SpA\|access-date=12 February 2014\|language=it\|archive-date=1 March 2014\|archive-url=https://web.archive.org/web/20140301191905/http://www.borsaitaliana.it/documenti/studi.htm?filename=89544.pdf\|url-status=live}}</ref>
	Among the ] projects supported by Damiani over the years, in 2010, Damiani and ] partnered in the international humanitarian project “Clean Water”, to supply ] to African people and, in connection with it, the Maji collection was created (“Maji” is "]" in ]), with rough diamonds in gold and silver setting, co-designed by Sharon Stone. Part of the proceeds went to the Clean Water Project and contributed to the building of 50 water wells, providing potable water to more than 10,000 people.<ref name="Jewelry News Network">{{cite web \| url=http://jewelrynewsnetwork.blogspot.co.uk/2010/12/sharon-stone-damiani-designed-jewelry.html \| title=Sharon Stone, Damiani Designed Jewelry to Benefit Water Projects \| author=Demarco, Anthony \| journal=Jewelry News Network \| year=2010 \| month=December \| accessdate=18 February 2014}}</ref>

			The main brands of Damiani are:<ref name="Damiani S.p.A welcomed at Dubai ">{{cite web \| url=http://www.diamondworld.net/contentview.aspx?item=951 \| title=Damiani S.p.A welcomed at Dubai \| publisher=Diamond World News Service \| date=24 September 2007 \| access-date=6 February 2014 \| archive-date=22 February 2014 \| archive-url=https://web.archive.org/web/20140222050022/http://www.diamondworld.net/contentview.aspx?item=951 \| url-status=live }}</ref><ref name="Damiani Company Overview">{{cite web \| url=http://quotes.wsj.com/IT/MTAA/DMN/company-people \| title=Damiani Company Overview \| publisher=Wall Street Journal \| access-date=6 February 2014 \| archive-date=20 January 2016 \| archive-url=https://web.archive.org/web/20160120112227/http://quotes.wsj.com/IT/MTAA/DMN/company-people \| url-status=dead }}</ref>
	In November 2013, Damiani raised funds for the Italian Red Cross to support people affected by the storms in Sardinia by donating 20 percent of certain sales in Damiani’s flagship stores in Italy and watch retailer Rocca.<ref name="Damiani Launches Initiative for Sardinia">{{cite web \| url=http://www.wwd.com/fashion-news/fashion-scoops/damiani-launches-initiative-for-sardinia-7294749?src=search_links \| title=Damiani Launches Initiative for Sardinia \| publisher=WWD \| date=November 29, 2013 \| accessdate=6 February 2014 \| author=Turra, Alessandra}}</ref>
			* Salvini
			* Alfieri & St. John
			* Bliss (which is distributed, in Japan, by BGioielli Ltd.)<ref name="Damiani Signs Deal for Youth Brand in Japan">{{cite web \| url=http://www.wwd.com/business-news/financial/damiani-signs-japan-deal-1813350?src=search_links \| title=Damiani Signs Deal for Youth Brand in Japan \| publisher=WWD \| date=1 October 2008 \| access-date=6 February 2014 \| author=Roberts, Andrew \| archive-date=26 February 2014 \| archive-url=https://web.archive.org/web/20140226054950/http://www.wwd.com/business-news/financial/damiani-signs-japan-deal-1813350?src=search_links \| url-status=live }}</ref>
			* Calderoni

	==~~Boutiques~~==		==Marketing==
			]Damiani collaborates with celebrities like ], ] and ] to promote their products.<ref name="one">Gwyneth Graces Damiani Campaign. By: Ilari, Alessandra, WWD: Women's Wear Daily, 01495380, 11/1/2004, Vol. 188, Issue 93</ref><ref name="Damiani eyes expansion in Asia, Middle East">{{cite web \| url=http://jewelleryoutlook.com/index.php?option=com_content&view=article&id=327 \| title=Damiani eyes expansion in Asia, Middle East \| publisher=Jewellery Outlook \| date=20 March 2010 \| access-date=12 February 2014 \| archive-date=4 February 2011 \| archive-url=https://web.archive.org/web/20110204222436/http://jewelleryoutlook.com/index.php?option=com_content&view=article&id=327 \| url-status=live }}</ref> ] was featured in its ads in 2004.<ref name="one"/>
	Damiani mainly distributes its products in ] and abroad through two distribution channels:
	*The retail channel, consisting of 35 ].<ref name="filename=89544">{{cite web\|title=STUDI SOCIETARI\|url=http://www.borsaitaliana.it/documenti/studi.htm?filename=89544.pdf\|publisher=Borsa Italian SpA\|accessdate=12 February 2014\|language=Italian}}</ref>
	*The wholesale channel includes 19 franchised mono-brand ] in addition to independent multi-brand jewelers, jewelry chains, ], ], and distributors.<ref name="filename=89544">{{cite web\|title=STUDI SOCIETARI\|url=http://www.borsaitaliana.it/documenti/studi.htm?filename=89544.pdf\|publisher=Borsa Italian SpA\|accessdate=12 February 2014\|language=Italian}}</ref>
	In the last few years, Damiani has been expanding also across ], ], and ].<ref name="Damiani eyes expansion in Asia, Middle East">{{cite web \| url=http://jewelleryoutlook.com/index.php?option=com_content&view=article&id=327 \| title=Damiani eyes expansion in Asia, Middle East \| publisher=Jewellery Outlook \| date=20 March 2010 \| accessdate=12 February 2014}}</ref>

			Damiani created the "Aro Necklace, which Aro, a leader of the Volturi ruling vampire clan," in the Twilight movie, '']'', gives to ].<ref name="Damiani Designs Jewelry for 'Twilight'">{{cite web \| url=http://www.wwd.com/fashion-news/fashion-scoops/jeweled-twilight-6486576?src=search_links \| title=Damiani Designs Jewelry for 'Twilight' \| publisher=WWD \| date=14 November 2012 \| access-date=6 February 2014 \| author=Turra, Alessandra \| archive-date=26 February 2014 \| archive-url=https://web.archive.org/web/20140226054945/http://www.wwd.com/fashion-news/fashion-scoops/jeweled-twilight-6486576?src=search_links \| url-status=live }}</ref> It also created the 2009 Harlequin Fantasy Bra, worn by model ] during the Victoria’s Secret Fashion Show.<ref name="Damiani Designs Fantasy Bra for Victoria’s Secret">{{cite web \| url=http://www.jckonline.com/blogs/style-360/2009/11/30/damiani-designs-fantasy-bra-victoria-s-secret \| title=Damiani Designs Fantasy Bra for Victoria's Secret \| publisher=JCK Magazine \| date=30 November 2009 \| access-date=6 February 2014 \| author=Heebner, Jennifer \| archive-url=https://web.archive.org/web/20140223051007/http://www.jckonline.com/blogs/style-360/2009/11/30/damiani-designs-fantasy-bra-victoria-s-secret \| archive-date=23 February 2014 \| url-status=dead }}</ref> The bra has an 18k gold frame with 2,355 colorless and cognac diamonds, with a focal point of a 16-carat, champagne-color, heart-shape diamond, for a total of nearly 150 carats total weight.<ref name="Damiani Designs Fantasy Bra for Victoria’s Secret"/>
	In 2012, the company became the first jeweler to obtain the authorization to hold a 51% controlling interest in an ]-based entity, '''Damiani India'''.<ref name="Creating Golden Opportunities Amid Austerity">{{cite web \| url=http://www.nytimes.com/2012/11/27/fashion/creating-golden-opportunities-amid-austerity.html?_r=1& \| title=Creating Golden Opportunities Amid Austerity \| publisher=The New York Times \| date=27 November 2012 \| accessdate=12 February 2014 \| author=LANKARANI, NAZANIN}}</ref>

			Damiani has a tradition of collaborating with celebrities to create unique, high-profile pieces. For example, Giorgio Damiani, inspired by the film ''Burlesque'' starring Christina Aguilera and Cher, worked with designer Christina Bagnari to create a special collection. One of the standout designs, a bracelet inspired by the film's costumes, featured a clasp that mimics the closure of a corset. This bracelet was worn by Sharon Stone during a press event for the reopening of Damiani's Milan boutique.<ref>{{Cite web \|last=Cathy \|first=Jonathan \|date=September 19, 2013 \|title=Behind the Scenes of the World’s Most Iconic Luxury Jewelers \|url=https://www.gia.edu/research-news-behind-scenes-world-most-iconic \|website=GIA}}</ref>
	==Lawsuit==
	] and ] filed a $50 million lawsuit against Damiani<ref name="Aniston sues over topless photos">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/2064851.stm \| title=Aniston sues over topless photos \| publisher=BBC News \| date=25 June, 2002 \| accessdate=7 February 2014 \| quote=The couple filed a $50m lawsuit against Silvia Damiani and Damiani international, claiming the company was reproducing and selling the rings, which were designed by Ocean's Eleven star Pitt.}}</ref> that began selling imitations of their wedding bands, which were supposedly "one of a kind".<ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January, 2002 \| accessdate=6 February 2014}}</ref> The couple claims they had an agreement with Damiani International that the company would never reproduce the ] or the ] (designed by Pitt).<ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January, 2002 \| accessdate=6 February 2014}}</ref> Damiani reportedly sold "Brad and Jennifer knockoffs" and sold them on the Internet and in Nevada and California using the couple’s images to sell the product.<ref name="Pitt and Aniston sue over wedding rings">{{cite web \| url=http://news.bbc.co.uk/2/hi/americas/1448144.stm \| title=Pitt and Aniston sue over wedding rings \| publisher=BBC News \| date=20 July 2001 \| accessdate=7 February 2014}}</ref> However, Guido Damiani denied those allegations and said "the rings in question are part of the 'Aside' collection of wedding bands the couple "chose" for their marriage ceremony."<ref name="Damiani says it owns the designs to Pitt and Aniston's wedding bands">{{cite web \| url=http://www.jckonline.com/2001/08/09/damiani-says-it-owns-designs-to-pitt-and-anistons-wedding-bands \| title=Damiani says it owns the designs to Pitt and Aniston's wedding bands \| publisher=JCK Magizine \| date=August 9, 2001 \| accessdate=6 February 2014 \| author=DeMarco, Anthony}}</ref> The dispute has been settled and Pitt will now design a line of jewelry for the company and Aniston will model it in ads.<ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January, 2002 \| accessdate=6 February 2014}}</ref> Their wedding bands were based on an idea of Pitt’s.<ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January, 2002 \| accessdate=6 February 2014}}</ref> They were white gold and were engraved with "Jen 2000" (his) and "Brad 2000" (hers).<ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January, 2002 \| accessdate=6 February 2014}}</ref> The rings had 10 and 20 diamonds embedded in them respectively. Damiani International states, "Mr. Pitt will design an exclusive jewelry collection for Damiani, and Ms. Aniston will be featured in an international advertising campaign that will run in a number of countries throughout the world, with the exception of North America."<ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January, 2002 \| accessdate=6 February 2014}}</ref>
	The statement was confirmed by Pitt’s publicist.{{citation needed\|date=June 2013}} In exchange for Pitt designing an exclusive line for the company and Aniston modeling for the ads, Damiani will stop selling copies of Pitt and Aniston’s wedding rings.<ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January, 2002 \| accessdate=6 February 2014}}</ref> In 2004, Pitt appeared at an event in Japan promoting of his movie ''Troy'' and discussed "his discovery of the brand in a quest to buy a gift for his wife, Jennifer Aniston."<ref name="Damiani, Brad Pitt in Tokyo's Spotlight">{{cite web \| url=http://www.jckonline.com/article/279986-Damiani_Brad_Pitt_in_Tokyo_s_Spotlight.php \| title=Damiani, Brad Pitt in Tokyo's Spotlight \| publisher=JCK \| date=July 2004 \| accessdate=7 February 2014 \| author=Soucy, Carrie}}</ref> It has been reported that Pitt and friends were collaborating on a clothing line, but Pitt’s camp has denied that rumor.<ref name="Pitt and Aniston settle rings case">{{cite web \| url=http://news.bbc.co.uk/2/hi/entertainment/1758361.stm \| title=Pitt and Aniston settle rings case \| publisher=BBC News \| date=13 January, 2002 \| accessdate=6 February 2014}}</ref>

	==References==		==References==
	{{Reflist}}		{{Reflist\|2}}

	==External links==		==External links==
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Latest revision as of 18:53, 25 December 2024

Italian luxury jewelry corporate group

45°00′31″N 8°38′17″E / 45.008618°N 8.638025°E / 45.008618; 8.638025

Damiani S.p.A.

Company type	Società per azioni
Traded as	BIT: DMN
Industry	Jewellers
Founded	1924; 101 years ago (1924), in Valenza, Italy
Founder	Enrico Grassi Damiani
Headquarters	Valenza, Italy
Number of locations	52 directly operated stores (30 June 2013)
Area served	World wide
Key people	Guido Grassi Damiani, CEO
Products	Jewelry
Total equity	104,779,284 (2014)
Number of employees	567 (2014)
Parent	Leading Jewels S.A.
Subsidiaries	Rocca S.p.A.(2008)
Website	www.damiani.com

Damiani S.p.A or Damiani Group, is an Italian luxury jewelry corporate group that designs, manufactures, distributes and sells jewelry and luxury watches. It was founded in Italy in 1924. The company uses celebrity endorsements to market its products. In the early 2000s the company had a dispute with Brad Pitt and Jennifer Aniston regarding the use of their names and wedding ring designs. The dispute was settled for $50 million and the couple helped Damiani create and market a line of products. Damiani expanded across Asia and the US. It went public in 2007 and its most well-known jewelry product brands are Calderoni, Salvini, Alfieri & St. John and Bliss.

History

Damiani was founded in 1924 by Enrico Grassi Damiani, in Valenza, Italy. It became popular among affluent Italians. Damiani's son led the company from 1960-1990. It started selling products on the US market in 2001 and introduced a $2.5 million ad campaign the following year.

Damiani experienced negative press after Brad Pitt and Jennifer Aniston filed a lawsuit. They said Damiani was selling reproductions of the ring custom-designed by Brad Pitt and made exclusively for their wedding in violation of their agreement with Damiani. Damiani said they never made that agreement and that the rings were merely chosen from a collection of wedding rings. A settlement was reached for $50 million in January 2002. As part of the settlement, Mr Pitt designed a ring for Damiani, which Aniston would model in its advertisements for it.

By 2003 it had 25 stores which each sold a single brand of products, in Italy, Asia and the US.

In 2007, Damiani announced an initial public offering, which valued the company at €150.8 million (USD$215.4 million) (in 2007 exchange rates). Rocca S.p.A., an Italian jewelry and watch retailer, was purchased by Damiani for €7 million (US$9.81 million) in 2008

In 2010, Damiani had a net loss of €18.2 million (USD$25.6 million). The company's estimated total sales (in 2010/2011) were €150 million. In 2010, Birks & Mayors agreed to distribute all Damiani Group's brands, for five years, in the United States. In 2012, Damiani entered into a partnership with MingFung/Hengdeli Group to distribute its watches and jewelry in China. Also, in 2012, Damiani received permission by the Government of India to invest in the Indian jewelry market.

As of November 2012, Damiani had an annual revenue of €151.6 million (USD$193.3 million). In the fiscal year ending March 2013, Damiani S.P.A. had sales of €137.82 million (USD$185.75 million) Currently, Damiani is run by the third generation of the Damiani family, that has been on the board of directors since 1996.

In 2012, the company became the first jeweler to obtain the authorization to hold a 51% controlling interest in an Indian-based entity, Damiani India. In November 2013, Damiani raised funds for the Italian Red Cross to support people affected by the storms in Sardinia by donating 20 percent of certain sales in Damiani’s flagship stores in Italy and watch retailer Rocca.

The President Guido Damiani received the America Award of the Italy-USA Foundation in 2013.

In December 2018, Leading Jewels, the holding company of Damianis, announced it will buy Casa Damiani's shares for 11.8 million euros total, in order to delist it from the Milan bourse.

In January 2019, the company launched a takeover bid for delisting from the Stock Exchange: since its debut it has lost more than 75% of its value.

In March 2019 the company returns to being family-owned after having exceeded 96% of ownership of the shares with an offer of € 0.855 per share and the consequent delisting after the bidder has exercised the right to purchase.

Centenary celebration

On March 14, 2024 the company celebrates 100 years since its foundation, with a special gala with Sophia Loren and Jessica Chastain at the Alcione Theater in Milan. Alessandra Mastronardi, Bebe Vio and Matteo Bocelli, son of Andrea Bocelli, are also present among the guests. From 19 March 2024 to 28 April 2024, an exhibition 100x100 Italiani has been scheduled at the Gallerie d'Italia in Milan where it will exhibit 100 exclusive pieces for the centenary celebration.

Brands

Damiani designs and markets jewelry and watches, as well as jewels and unique pieces. The company's major market is in Italy. It is sold in other major markets worldwide through subsidiaries and boutiques. It has won 18 consecutive Diamonds International Awards.

All Damiani suppliers are part of a restricted circle of selected organizations respecting UN regulations on the certification and origin of conflict-free diamonds. There are 35 retail boutiques and 19 other franchises such as jewelry stores.

The main brands of Damiani are:

Salvini
Alfieri & St. John
Bliss (which is distributed, in Japan, by BGioielli Ltd.)
Calderoni

Marketing

Damiani collaborates with celebrities like Isabella Rossellini, Brad Pitt and Jennifer Aniston to promote their products. Gwyneth Paltrow was featured in its ads in 2004.

Damiani created the "Aro Necklace, which Aro, a leader of the Volturi ruling vampire clan," in the Twilight movie, The Twilight Saga: Breaking Dawn – Part 2, gives to Bella Swan. It also created the 2009 Harlequin Fantasy Bra, worn by model Marisa Miller during the Victoria’s Secret Fashion Show. The bra has an 18k gold frame with 2,355 colorless and cognac diamonds, with a focal point of a 16-carat, champagne-color, heart-shape diamond, for a total of nearly 150 carats total weight.

Damiani has a tradition of collaborating with celebrities to create unique, high-profile pieces. For example, Giorgio Damiani, inspired by the film Burlesque starring Christina Aguilera and Cher, worked with designer Christina Bagnari to create a special collection. One of the standout designs, a bracelet inspired by the film's costumes, featured a clasp that mimics the closure of a corset. This bracelet was worn by Sharon Stone during a press event for the reopening of Damiani's Milan boutique.

References

^ "Damiani S.P.A. Company Snapshot". CorporateInformation.com. Archived from the original on 23 February 2014. Retrieved 6 February 2014.
^ "Company Overview of Damiani SpA". Bloomberg BusinessWeek. Archived from the original on February 18, 2014. Retrieved 6 February 2014.
^ "Damiani Acquires Rocca S.p.A." JCK. 19 September 2008. Archived from the original on 23 February 2014. Retrieved 6 February 2014.
Damiani S.p.A. eveluation
^ Pittilla, Mary Jane (28 October 2010). "Damiani on sparkling form with new travel retail concept". The Moodie Report. Archived from the original on 21 February 2014. Retrieved 12 February 2014.
"Studi Societari" (PDF) (in Italian). Borsa Italian SpA. Archived (PDF) from the original on 1 March 2014. Retrieved 12 February 2014.
^ Molofsky R. Damiani turns sights stateside. National Jeweler . April 16, 2002;96(8):22. Available from: Business Source Complete, Ipswich, MA. Accessed May 31, 2014
DeMarco, Anthony (August 9, 2001). "Damiani says it owns the designs to Pitt and Aniston's wedding bands". JCK Magazine. Archived from the original on 23 February 2014. Retrieved 6 February 2014.
N.A. Jewellery is the Pitts. Sunday Mail, The (Brisbane) . n.d.;Available from: Newspaper Source Plus, Ipswich, MA. Accessed May 31, 2014.
"Pitt and Aniston settle rings case". BBC News. 13 January 2002. Archived from the original on 22 February 2014. Retrieved 6 February 2014.
Demarco A. Store Brand: Damiani's Distinctive Look. Jck . May 2003;174(5):152. Available from: Business Source Complete, Ipswich, MA. Accessed May 31, 2014.
Kaiser, Amanda (29 October 2007). "Damiani IPO Kicks Off". WWD. Archived from the original on 26 February 2014. Retrieved 6 February 2014.
Zargani, Luisa (15 June 2010). "Damiani Posts Loss". WWD. Archived from the original on 26 February 2014. Retrieved 6 February 2014.
Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
Zargani, Luisa (16 May 2012). "Damiani Enters Deal for China Distribution". WWD. Archived from the original on 26 February 2014. Retrieved 6 February 2014.
Turra, Alessandra (26 October 2012). "Damiani Invests in India". WWD. Archived from the original on 26 February 2014. Retrieved 7 February 2014.
^ Lankarani, Nazanin (27 November 2012). "Creating Golden Opportunities Amid Austerity". The New York Times. Archived from the original on 20 January 2016. Retrieved 12 February 2014.
"Studi Societari" (PDF) (in Italian). Borsa Italian SpA. Archived (PDF) from the original on 1 March 2014. Retrieved 12 February 2014.
Turra, Alessandra (November 29, 2013). "Damiani Launches Initiative for Sardinia". WWD. Retrieved 6 February 2014.
"Founding family launches takeover to delist Casa Damiani jewelry group". FashionNetwork.com. 2018-12-28. Archived from the original on 2021-03-01. Retrieved 2020-03-13.
"Damiani, la famiglia fondatrice lancia l'OPA per il delisting". 2 January 2019. Archived from the original on 12 January 2019. Retrieved 12 January 2019.
Damiani saluta il listino italiano, Corriere della Sera, 29 dicembre 2018, p. 40
"Damiani: via da Borsa, famiglia torna a essere proprietaria unica". Askanews (in Italian). 2019-03-19. Archived from the original on 2021-05-12. Retrieved 2022-05-16.
"100 anni di gioielli Damiani: i ricordi di famiglia e l'evento celebrativo con Sophia Loren e Jessica Chastain". vogue.it. Vogue italia. Retrieved 17 March 2024.
"100 Anni di Passione". damiani.com. damiani.com. Archived from the original on 17 March 2024. Retrieved 17 March 2024.
"Damiani riparte da 100. Un gala con Sophia Loren e Jessica Chastain". milanofinanza.it. milanofinanza.it. 15 March 2024. Archived from the original on 17 March 2024. Retrieved 17 March 2024.
Bharadwaj, Chumki (27 December 2012). "Alchemy of desire". India Today. Archived from the original on 23 February 2014. Retrieved 12 February 2014.
Tan, Amy (24 April 2013). "Sparkling Display". The Edge Malaysia. Archived from the original on 21 May 2013. Retrieved 12 February 2014.
"Studi Societari" (PDF) (in Italian). Borsa Italian SpA. Archived (PDF) from the original on 1 March 2014. Retrieved 12 February 2014.
"Damiani S.p.A welcomed at Dubai". Diamond World News Service. 24 September 2007. Archived from the original on 22 February 2014. Retrieved 6 February 2014.
"Damiani Company Overview". Wall Street Journal. Archived from the original on 20 January 2016. Retrieved 6 February 2014.
Roberts, Andrew (1 October 2008). "Damiani Signs Deal for Youth Brand in Japan". WWD. Archived from the original on 26 February 2014. Retrieved 6 February 2014.
^ Gwyneth Graces Damiani Campaign. By: Ilari, Alessandra, WWD: Women's Wear Daily, 01495380, 11/1/2004, Vol. 188, Issue 93
"Damiani eyes expansion in Asia, Middle East". Jewellery Outlook. 20 March 2010. Archived from the original on 4 February 2011. Retrieved 12 February 2014.
Turra, Alessandra (14 November 2012). "Damiani Designs Jewelry for 'Twilight'". WWD. Archived from the original on 26 February 2014. Retrieved 6 February 2014.
^ Heebner, Jennifer (30 November 2009). "Damiani Designs Fantasy Bra for Victoria's Secret". JCK Magazine. Archived from the original on 23 February 2014. Retrieved 6 February 2014.
Cathy, Jonathan (September 19, 2013). "Behind the Scenes of the World's Most Iconic Luxury Jewelers". GIA.

External links

Damiani official website
Damiani at FMD

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