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{{Infobox company | |||
{{Use dmy dates|date=January 2014}} | |||
|name=Breil | |||
⚫ | '''Breil''' is an Italian company of ] |
||
|type = ] | |||
|logo= | |||
|foundation=1939 | |||
|founder = ] | |||
|key_people = | |||
|location_city=] | |||
|location_country= ] | |||
|locations= | |||
|area_served= Worldwide | |||
|industry=] manufacturing and ] | |||
|products=]es, ], eyewear, fragrances, leather accessories | |||
|services=Timing systems | |||
|revenue=€120 million<ref>{{Cite web|url=http://www.ipsiameroni.it/files/Materiali_didattici/lezioni_marketing/caso_aziendale_breil.pdf|title=ipsiameroni.it|website=www.ipsiameroni.it}}</ref> | |||
|operating_income= | |||
|net_income= | |||
|num_employees= | |||
|parent= | |||
|divisions= | |||
|subsid= | |||
|caption= | |||
|homepage= | |||
|dissolved= | |||
|footnotes= | |||
}} | |||
⚫ | '''Breil''' is an Italian luxury company of ]. Its products include ], ], ], ], and ] accessories. | ||
==History== | ==History== | ||
]]] | ]]] | ||
This brand started in ] in 1939 |
This brand started in ] in 1939,<ref>{{Cite web|url=https://www.thejewelhut.co.uk/breil-watches|title=Breil Watches {{!}} The Jewel Hut|website=www.thejewelhut.co.uk|access-date=2016-07-20|archive-date=2016-08-16|archive-url=https://web.archive.org/web/20160816170239/https://www.thejewelhut.co.uk/breil-watches|url-status=dead}}</ref><ref>{{Cite web|url=http://www.famouswatchbrands.com/other/breil/|title=再深点灬舒服灬太大了学长,再深点灬舒服灬太大了学长小说,再深点灬舒服灬太大了在线视频|website=www.famouswatchbrands.com}}</ref><ref>{{Cite web|url=http://connection.ebscohost.com/c/articles/23630041/breil-goes-international|title=Breil Goes International - Tags: Clocks & watches – Exhibitions Fashion shows|date=April 7, 2014|archive-url=https://web.archive.org/web/20140407080009/http://connection.ebscohost.com/c/articles/23630041/breil-goes-international |archive-date=2014-04-07 }}</ref><ref>{{Cite web|url=http://www.highbeam.com/doc/1G1-142318755.html|title=Second Breil outlet set for Sydney – Australasian Business Intelligence |date=June 11, 2014|archive-url=https://web.archive.org/web/20140611113004/http://www.highbeam.com/doc/1G1-142318755.html |archive-date=2014-06-11 }}</ref><ref>{{Cite web|url=http://www.mastersintime.com/us/en/481/breil-history.html|title=Masters in time|access-date=2014-04-06|archive-date=2011-03-10|archive-url=https://web.archive.org/web/20110310024406/http://www.mastersintime.com/us/en/481/breil-history.html|url-status=dead}}</ref> named after ]. In 1942, the first Breil wristwatch was introduced. Initially, the company made a line of alarm clocks and a few years later, wristwatches too. In 1956, the producer ] made an unusual promotional action: he dropped some watches from his production from the ] in Paris to show that after a flight of 302 meters, his watches proved to have been fully functional. | ||
==Operations== | |||
In the commercials of the early 1990s, the character of Breil is expressed through beautiful women who perfectly embody the values and personality of the brand: strength, sensuality, daring and primal instinct; for the first time wristwatch models, witch are typically used by men, were proposed to women: ], ], ] wear watches generous in size, sporting a decidedly unconventional, which establish an unbreakable bond, expressed by the slogan " Take all away but not my Breil ", which in those years it spreads up to join the collective imagination and become a figure of speech used in common parlance. | |||
In commercials of the early 1990s, the company created a line of wristwatch models, typically used by men, that were marketed to women; ], ], ], ], ], ] were the chosen models for this campaign.<ref>{{Cite web|url=http://cinema.ilsole24ore.com/film-brevi/2012-06-14/vaporidis-chiatti-00022335.php|title=Vaporidis e Chiatti, The Cut|website=Cinema - Il Sole 24 ORE}}</ref> | |||
In 2001, Breil |
In 2001, Breil launched steel jewelry. In 2009, the company made the Bloom collection, the first range of jewels that can be worn together. In 2012, Breil launched the Infinity collection.<ref>{{Cite web|url=http://www.breil.com/it/en_US/about-breil|archiveurl=https://web.archive.org/web/20131221033650/http://www.breil.com/it/en_US/about-breil|url-status=dead|title=official website|archivedate=December 21, 2013}}</ref><ref> | ||
</ref><ref>{{Cite web|url=https://www.corriere.it/cultura/speciali/2011/orologi/notizie/veroni-breil-essence_b2c2d4f4-1438-11e1-ab68-9c5b3cac959b.shtml|title=Breil Essence|website=www.corriere.it}}</ref><ref>{{Cite web|url=http://www.ilsole24ore.com/art/impresa-e-territori/2013-11-29/l-alta-qualita-portata-tutti-194942.shtml?uuid=ABOTlkg|title=L'alta qualità alla portata di tutti|website=Il Sole 24 ORE}}</ref><ref>{{Cite web|url=https://www.repubblica.it/economia/affari-e-finanza/2013/06/03/news/il_cuore_di_breil_sempre_dacciaio-60228990/|title=Il cuore di Breil è sempre d'acciaio|date=June 3, 2013|website=la Repubblica}}</ref> | |||
<ref></ref> | |||
==Products== | |||
==Lines of watches == | |||
Lines of watches are several and with various names in related countries; among these lines or collections, some famous are: | |||
Lines of watches are: | |||
Beaubourg in 1979, Breil Tribe in 1996,<ref>{{Cite web|url=https://www.pambianconews.com/2007/09/11/nuova-campagna-stampa-per-breil-tribe-22622/|title=Nuova campagna stampa per Breil Tribe - Pambianconews notizie e aggiornamenti moda, lusso e made in Italy|date=September 11, 2007}}</ref> Breil Milano in 2001,<ref>{{Cite web|url=http://www.milanoexplorer.it/milano_citta/breil_milano_il_marchio_i_prodotti_e_i_negozi_a_milano.html|title=Breil Milano|date=February 11, 2010|archive-url=https://web.archive.org/web/20100211131955/http://www.milanoexplorer.it/milano_citta/breil_milano_il_marchio_i_prodotti_e_i_negozi_a_milano.html |archive-date=2010-02-11 }}</ref> Breil Manta in 2010, Infinity in 2012, Gent in 2014. Jewels made are rings, bracelets, necklaces, earrings, and accessories. In 2006, started production of fragrances. In 2007, started production of frames for eyeglasses. | |||
*Beaubourg in 1979 | |||
*Breil Milano in 1990 | |||
*Breil Manta in 1994 | |||
*Breil Tribe in 1996 | |||
*Midway in 1996 | |||
*Wide in 2000 | |||
*Steel Moon in 2002 | |||
*Kult in 2002 | |||
*Style in 2003 | |||
*Wonder in 2005 | |||
*Vintage in 2012 | |||
*Infinity in 2013 | |||
==Jewels== | |||
Jewels made are rings, bracelets, necklaces, earrings, and accessories. | |||
==Frames for eyeglasses== | |||
In 2007, started production of frames for eyeglasses. | |||
==Fragrances== | |||
In 2006, started production of fragrances. | |||
==See also== | ==See also== | ||
] | * ] | ||
==References== | ==References== | ||
{{reflist |
{{reflist}} | ||
==External links== | ==External links== | ||
* | |||
{{coord|45.4765165|9.1699483|display=title}} | |||
] | ] | ||
] | ] | ||
] | |||
] | |||
] | |||
{{Italy-company-stub}} | |||
] |
Latest revision as of 23:28, 24 November 2023
Company type | Public |
---|---|
Industry | Watch manufacturing and jewelry |
Founded | 1939 |
Founder | Innocente Binda |
Headquarters | Milan, Italy |
Area served | Worldwide |
Products | Wristwatches, jewels, eyewear, fragrances, leather accessories |
Services | Timing systems |
Revenue | €120 million |
Website | Breil.com |
Breil is an Italian luxury company of Binda Group. Its products include watches, jewels, eyewear, fragrances, and leather accessories.
History
This brand started in Milan in 1939, named after a Swiss municipality. In 1942, the first Breil wristwatch was introduced. Initially, the company made a line of alarm clocks and a few years later, wristwatches too. In 1956, the producer Innocente Binda made an unusual promotional action: he dropped some watches from his production from the Eiffel Tower in Paris to show that after a flight of 302 meters, his watches proved to have been fully functional.
Operations
In commercials of the early 1990s, the company created a line of wristwatch models, typically used by men, that were marketed to women; Monica Bellucci, Shana (singer), Carré Otis, Charlize Theron, Jessica Alba, Laura Chiatti were the chosen models for this campaign.
In 2001, Breil launched steel jewelry. In 2009, the company made the Bloom collection, the first range of jewels that can be worn together. In 2012, Breil launched the Infinity collection.
Products
Lines of watches are several and with various names in related countries; among these lines or collections, some famous are: Beaubourg in 1979, Breil Tribe in 1996, Breil Milano in 2001, Breil Manta in 2010, Infinity in 2012, Gent in 2014. Jewels made are rings, bracelets, necklaces, earrings, and accessories. In 2006, started production of fragrances. In 2007, started production of frames for eyeglasses.
See also
References
- "ipsiameroni.it" (PDF). www.ipsiameroni.it.
- "Breil Watches | The Jewel Hut". www.thejewelhut.co.uk. Archived from the original on 2016-08-16. Retrieved 2016-07-20.
- "再深点灬舒服灬太大了学长,再深点灬舒服灬太大了学长小说,再深点灬舒服灬太大了在线视频". www.famouswatchbrands.com.
- "Breil Goes International - Tags: Clocks & watches – Exhibitions Fashion shows". April 7, 2014. Archived from the original on 2014-04-07.
- "Second Breil outlet set for Sydney – Australasian Business Intelligence". June 11, 2014. Archived from the original on 2014-06-11.
- "Masters in time". Archived from the original on 2011-03-10. Retrieved 2014-04-06.
- "Vaporidis e Chiatti, The Cut". Cinema - Il Sole 24 ORE.
- "official website". Archived from the original on December 21, 2013.
- agency news
- "Breil Essence". www.corriere.it.
- "L'alta qualità alla portata di tutti". Il Sole 24 ORE.
- "Il cuore di Breil è sempre d'acciaio". la Repubblica. June 3, 2013.
- "Nuova campagna stampa per Breil Tribe - Pambianconews notizie e aggiornamenti moda, lusso e made in Italy". September 11, 2007.
- "Breil Milano". February 11, 2010. Archived from the original on 2010-02-11.
External links
45°28′35″N 9°10′12″E / 45.4765165°N 9.1699483°E / 45.4765165; 9.1699483
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