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| {{short description|British personal care company}} | |||
| {{refimprove|date=August 2012}} | {{refimprove|date=August 2012}} | ||
| {{Infobox company | {{Infobox company | ||
| | |
| name = Yardley London | ||
| | |
| logo = ] | ||
| | |
| foundation = {{start date and age|1770}} | ||
| | |
| type = ] | ||
| | |
| industry = ] | ||
| | founder = Samuel Cleaver (1770)<br/>William Yardley (1823){{fact|date=August 2021}} | |||
| | founder = | |||
| | |
| location = ], UK | ||
| | |
| parent = ] | ||
| | products = Perfumery and Toiletries<br/>Fine fragrances<br/>Soapbars<br/>Body wash<br/>Talcum powder<br/>Oral care | |||
| | revenue = | |||
| | homepage = {{URL|https://yardleylondon.co.uk}} | |||
| | products = Perfumes and cosmetics | |||
| | Employees = | |||
| | homepage = {{URL|www.yardleylondon.com}} | |||
| }} | }} | ||
| '''Yardley London Limited''' (usually referred to simply as '''Yardley''' or '''Yardleys''') is a British ] brand and one of the oldest firms in the world to specialise in ], ] and related ] products. Established in 1770,<ref name=BrandFailures>{{cite book|url=https://books.google.com/books?id=6o7SrLdgx8gC&pg=PA251 |first=Matt |last=Haig |title=Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time |year=2005 |series=Kogan Page Series |publisher=] |isbn=9780749444334 |page= 251|quote=Yardley was founded in London in 1770 by William Yardley, a purveyor of swords, spurs and buckles for the aristocracy. He took over a lavender soap business from his son-in-law William Cleaver who had gambled away his inheritance.}}</ref><ref name=OfficialCatalogueID>. International Exhibition on Industry and Art (1862). London. ]. Retrieved April 30, 2014.</ref><ref name=Fragrantica>. Fragrantica. Retrieved April 30, 2014.</ref><ref name=OfficialAbout>{{cite web |title=About Us |publisher=Yardley London |url=http://www.yardleylondon.co.uk/about-us/ |access-date=9 April 2014}}</ref> the company became a major producer of ] and ] by the beginning of the 20th century. | |||
| ⚫ | |||
| ⚫ | By 1910, the company had moved to ]'s upmarket ], and Yardley received its first ] in 1921. Today, the company holds two Royal Warrants.<ref>Guthrie, Jonathan (November 16, 2006). . '']''.</ref> | ||
| Since 2009, Yardley has been owned by ], an Indian multinational ].<ref>{{Cite web|title=Wipro buys some Yardley businesses for $45.5 million|url=https://www.livemint.com/Home-Page/R9hpIqDKh1AtMamdLcBATL/Wipro-buys-some-Yardley-businesses-for-455-million.html|last=Raghu|first=Deepti Chaudhary and K.|date=2009-11-06|website=Livemint|language=en|access-date=2020-05-02}}</ref> | |||
| ==History== | ==History== | ||
| The company was established by the Cleaver family in 1770,<ref name="Thomas1953">{{cite book|author=E. Wynne Thomas|title=The House of Yardley, 1770-1953|year=1953|publisher=Sylvan Press|page=20}}</ref> which is the official date displayed on its product labels. According to the company's website, an earlier incarnation existed prior to this, but most records of the earlier company were lost in the ] of 1666.<ref name=BrandFailures/><ref name=OfficialCatalogueID/><ref name=Fragrantica/><ref name=OfficialAbout/> | |||
| Yardley, then known as Yardley & Statham, exhibits at ] in 1851 in ]. That same year, the company changes its name to Yardley & Co.<ref>{{cite web|url=http://www.cosmeticsbusiness.com/technical/article_page/Yardley__quintessentially_British/58536|title=Yardley - quintessentially British|publisher=HPCi Media Limited|accessdate=June 23, 2013}}</ref> Yardley & Statham exhibited soap and perfume including a soap called Old Brown Windsor, which was embossed with a picture of ] and was one of their first production soaps.<ref>{{cite web|url=http://www.yardleylondon.co.uk/blog/a-little-history-about-yardley-londons-soaps/|title=A little history about Yardley London's soaps|publisher=Yardley London Ltd|accessdate=June 23, 2013}}</ref> | |||
| The company is named after William Yardley, who purchased the firm in 1823 from the sons of founder, Samuel Cleaver, who had gone into bankruptcy. The company became ''Yardley & Statham'' in 1841 when Charles Yardley, son of William, took on William Statham as a partner in the business. At the time, the business sold perfumes, soaps, powders, ] and other toiletries.<ref>{{cite web|url=http://www.cosmeticsandskin.com/companies/yardley.php|title=Yardley|publisher=Cosmetics and Skin|author=James Bennett|access-date=May 7, 2014}}</ref> | |||
| ⚫ | ] | ||
| ⚫ | Yardley's signature scent is English Lavender, which was launched in 1873.<ref>{{cite web|url=http://www.basenotes.net/products/english-lavender|title=English Lavender by Yardley, 1873|publisher=Basenotes| |
||
| In 1851, the company, which was still known as ''Yardley & Statham'', exhibited at the ] in ]. The same year, they changed their name to ''Yardley & Co''.<ref>{{cite web|url=http://www.cosmeticsbusiness.com/technical/article_page/Yardley__quintessentially_British/58536|title=Yardley - quintessentially British|publisher=HPCi Media Limited|access-date=June 23, 2013}}</ref> ''Yardley & Statham'' exhibited soap and perfume, including a soap called Old Brown Windsor, which was embossed with a picture of ] and was one of their first production soaps.<ref>{{cite web|url=http://www.yardleylondon.co.uk/blog/a-little-history-about-yardley-londons-soaps/|title=A little history about Yardley London's soaps|publisher=Yardley London Ltd|access-date=June 23, 2013}}</ref> | |||
| In 1913, Yardley adopted ]'s |
In 1913, Yardley adopted ]'s ''Flowersellers'' painting, from his ''Cries of London'' series, as their new corporate logo. The ] being sold in baskets in the painting, were replaced, in the logo, with sheaths of ].<ref>{{cite web|url=http://www.newhamstory.com/node/997|title=Yardley's 'Lavender Girls'|publisher=Newham Council|access-date=June 17, 2013}}</ref><ref>{{cite web|url=http://spitalfieldslife.com/2011/01/26/wheatleys-cries-of-london/|title=Wheatley's Cries of London|publisher=Spitalfields Life|access-date=June 17, 2013}}</ref> | ||
| http://spitalfieldslife.com/2011/01/26/wheatleys-cries-of-london/|title=Wheatley's Cries of London|publisher=Spitalfields Life|accessdate=June 17, 2013}}</ref> | |||
| ⚫ | ] | ||
| ⚫ | |||
| ⚫ | Yardley's signature scent is English Lavender, which was launched in 1873.<ref>{{cite web|url=http://www.basenotes.net/products/english-lavender|title=English Lavender by Yardley, 1873|publisher=Basenotes|access-date=June 14, 2013}}</ref> English Lavender was popular during the ] in England, and was exported to the USA in the 1880s, where it became popular in American households.<ref name="yardleylondon">{{cite web|url=http://www.yardleylondon.co.uk/our-world/|title=All About Yardley London|publisher=Yardley London Ltd|access-date=June 14, 2013}}</ref> | ||
| The variety of lavender that Yardley uses in their products is ], which is specially grown for Yardley in the South of England.<ref>{{cite web|url=http://fashion.telegraph.co.uk/beauty/news-features/TMG9800135/Beauty-Icon-Yardley-English-Lavender.html|title=Beauty Icon:Yardley English Lavender|publisher=Telegraph Media Group Limited|access-date=June 15, 2013}}</ref> Lavandula angustifolia was selected by the company in the 1930s, after a several year search for the finest variety.<ref name="yardleylondon"/> | |||
| Britain's fifth richest Indian family, the Jatanias, bought out Yardley in October 2005 for ]60 million and integrated it into its ] company.<ref>Lall, Rashmee Roshan (May 3, 2006). . '']''.</ref> | |||
| Due to the growing popularity of Yardley soaps and cosmetics at the turn of the 20th century, the company opened a shop in 1910 on ] in London. The original Yardley shop on Bond Street was at 8 New Bond Street, but it later moved to 33 Old Bond Street.<ref>{{cite web|url=http://www.englishheritageimages.com/yardley_shop_front_aa49_04824/print/4592065.html|title=Yardley Shop front|publisher=English Heritage|access-date=June 16, 2013}}</ref><ref name="timeline">{{cite web|url=http://www.yardleylondon.co.uk/media/our-world/Yardley-London-Historical-Timeline.pdf|title=Yardley London Historical Timeline|publisher=Lornamead Group|access-date=June 14, 2013}}</ref> | |||
| ⚫ | ] Consumer Care and Lighting acquired Yardley |
||
| ⚫ | Yardley was acquired in 1967 by ] (BAT). That same year, British model ] became the face of Yardley. The company sold "Twiggy Eyelashes," "Twiggy Paint," and other cosmetics with her as the spokesmodel.<ref>{{cite web|url=http://www.vogue.com/voguepedia/Twiggy|title=Twiggy - Voguepedia|publisher=Vogue|access-date=June 19, 2013}}</ref> Yardley became a symbol of ] and was associated with the 1960s British youth culture of ], ] and ] fashions.<ref>{{cite book|url=https://books.google.com/books?id=UNo4KteorpsC|title=Brainstorm:Surviving and Thriving in the New Consumer-Led Marketplace|date=13 November 2012|publisher=Macmillan|isbn=9781137096821|access-date=June 19, 2013}}</ref> | ||
| ==Brands== | |||
| English Blazer was a men's fragrance and lotion introduced by Yardley in 1989<ref name=pi>{{cite web|title=The Encyclopaedia of Perfume - Émilie - Eraine|url=http://www.perfumeintelligence.co.uk/library/perfume/e/e4/e4p3.htm}}</ref> or 1991<ref>{{cite news|last=Cloud|first=Barbara|title=Blazer still blazin': Classic jacket dresses variety of occasions.|url=http://news.google.com/newspapers?id=KN8cAAAAIBAJ&sjid=GGQEAAAAIBAJ&pg=1471,1736036&dq=english-blazer+yardley&hl=en|accessdate=5 February 2013|newspaper=The Pittsburgh Press|date=20 October 1991}}</ref> and discontinued in 1998.<ref name=pi/> The brand was relaunched in the early 2010s with a completely rewritten history, including a claimed launch date of 1951.<ref>{{cite web|title=English Blazer: World-Class Original Fragrances for Men|url=http://www.englishblazer.com/about-us/spirit/|accessdate=5 February 2013}}</ref> | |||
| In 1970, Yardley was the title sponsor of ] for two years, with the team racing as Yardley Team BRM. Yardley then moved to the then-] in 1972, becoming the team's first title sponsor. The team raced as Yardley Team McLaren for three years. Part of the sponsorship deal with the two Formula One teams is a black, gold and ochre stripes in a stylised "Y" painted on the car's bodywork.<ref>{{Cite web |date=2020-05-16 |title=The shambles, success and demise of Britain’s first big F1 team |url=https://www.motorsport.com/f1/news/british-team-brm-full-story/4793013/ |access-date=2023-06-04 |website=www.motorsport.com |language=en}}</ref><ref>{{Cite web |title=McLaren & Papaya |url=https://www.mclaren.com/racing/formula-1/2018/car-launch/mclaren-and-papaya-2174925/ |access-date=2023-06-04 |website=www.mclaren.com |language=en-GB}}</ref> | |||
| ⚫ | ==Royal Warrants== | ||
| ⚫ | Yardley has had a long association with the ] and has been awarded the ] six times. The company has supplied several British monarchs with toiletries.<ref name="timeline" |
||
| ⚫ | *1921 – ] |
||
| In 1970, BAT organized its cosmetic businesses, which included Yardley, into British American Cosmetics. The cosmetics division was sold to ] in 1984. The following year, Yardley was sold to ]{{fact|date=January 2022}} | |||
| ⚫ | *1932 – ] |
||
| In 1991, Yardley introduced ''English Blazer'', a range of men's grooming products.<ref>{{cite news|last=Cloud|first=Barbara|title=Blazer still blazin': Classic jacket dresses variety of occasions.|url=https://news.google.com/newspapers?id=KN8cAAAAIBAJ&pg=1471,1736036&dq=english-blazer+yardley&hl=en|access-date=5 February 2013|newspaper=]|date=20 October 1991}}</ref> | |||
| ⚫ | *1949 – ] |
||
| As part to update the company's old-fashioned image, in September 1996 Yardley signed up Canadian supermodel ] for a fee of $7.75 million. <ref>{{cite magazine|title=Linda Evangelista - Voguepedia|url=http://www.vogue.com/voguepedia/Linda_Evangelista|magazine=Vogue|access-date=May 25, 2015|archive-url=https://web.archive.org/web/20140806181129/http://www.vogue.com/voguepedia/Linda_Evangelista|archive-date=August 6, 2014|url-status=dead}}</ref> However the project backfired when in August 1998, Yardley was placed into ] .<ref>Victor, Peter (27 August 1998). . '']''.</ref> That same year, Yardley was acquired by Wella.<ref>{{cite web|url=https://www.nytimes.com/1998/11/26/business/international-business-yardley-brands-are-sold.html|title=International Business: Yardley brands are sold|first=|last=|work=The New York Times|date=November 26, 1998|access-date=January 30, 2022}}</ref> | |||
| ⚫ | *1955 – ] |
||
| In 2005, Lornamead acquired Yardley for ]60 million.<ref>{{cite web|url=https://www.cosmeticsdesign.com/Article/2005/10/05/P-G-sells-Yardley-to-Lornamead|title=P&G sells Yardley to Lornamead|first=|last=|work=CosmeticsDesign.com USA|date=October 4, 2005|access-date=January 30, 2022}}</ref><ref>Lall, Rashmee Roshan (May 3, 2006). . '']''.</ref> In 2013, ] (now Fung Group) acquired Lornamead.<ref>{{cite web|url=https://www.reuters.com/article/lifung-acquisitions-idUSH9N09R02420130115|title=Li & Fung buys Lornamead for $190 mln to beef up personal care business|first=|last=|work=Reuters|date=January 15, 2013|access-date=January 30, 2022}}</ref> | |||
| ⚫ | *1960 – ] |
||
| ⚫ | In 2009, ] Consumer Care and Lighting acquired Yardley from Lornamead for certain markets (Asia, ], ], as well as North and West Africa) for $45.5 million. In 2012, Wipro purchased the UK-European division from Lornamead, with the exception of Germany and Austria, where Lornamead remains the owner/rights holder.<ref>Deepti Chaudhary and K. Raghu (November 6, 2009). . Live Mint.</ref> | ||
| ⚫ | *1995 – ] |
||
| In 2010, ] actress ] was made the ] for Yardleys in India.<ref>{{cite news|url=http://www.business-standard.com/article/press-releases/katrina-kaif-is-the-brand-ambassador-for-yardley-110090700142_1.html |title=Katrina Kaif is the Brand Ambassador for Yardley | Business Standard News |newspaper=] |date=2010-09-07 |access-date=2018-11-11}}</ref> | |||
| ⚫ | ==Royal Warrants== | ||
| ⚫ | Yardley has had a long association with the ] and has been awarded the ] six times. The company has supplied several British monarchs with toiletries.<ref name="timeline"/> | ||
| ⚫ | *1921 – ]; ''Perfumers and fine soap makers'' | ||
| ⚫ | *1932 – ]; ''Perfumer'' | ||
| ⚫ | *1949 – ]; ''Purveyors of soap'' | ||
| ⚫ | *1955 – ]; ''Manufacturers of soap'' | ||
| ⚫ | *1960 – ]; ''Perfumers and manufacturers'' | ||
| ⚫ | *1995 – ]; ''Manufacturers of toilet preparations'' | ||
| ==See also== | ==See also== | ||
| Line 54: | Line 64: | ||
| ==References== | ==References== | ||
| {{Reflist}} | {{Reflist|30em}} | ||
| ==External links== | ==External links== | ||
| {{Commons category|Yardley of London}} | |||
| ⚫ | * | ||
| * | * – part of the Yardley markets owned by ] | ||
| * – part of the Yardley markets owned by Lornamead | |||
| * | |||
| ⚫ | * | ||
| * | |||
| {{DEFAULTSORT:Yardley Of London}} | {{DEFAULTSORT:Yardley Of London}} | ||
| ] | |||
| ] | ] | ||
| ] | ] | ||
| ] | ] | ||
| ] | ] | ||
| ] | ] | ||
| ] | |||
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Latest revision as of 07:53, 18 July 2024
British personal care company | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Yardley London" – news · newspapers · books · scholar · JSTOR (August 2012) (Learn how and when to remove this message) |
 | |
| Company type | Private |
|---|---|
| Industry | Personal care |
| Founded | 1770; 255 years ago (1770) |
| Founder | Samuel Cleaver (1770) William Yardley (1823) |
| Headquarters | London, UK |
| Products | Perfumery and Toiletries Fine fragrances Soapbars Body wash Talcum powder Oral care |
| Parent | Wipro Enterprises |
| Website | yardleylondon |
Yardley London Limited (usually referred to simply as Yardley or Yardleys) is a British Personal care products brand and one of the oldest firms in the world to specialise in cosmetics, fragrances and related Personal care products products. Established in 1770, the company became a major producer of soap and perfumery by the beginning of the 20th century.
By 1910, the company had moved to London's upmarket Bond Street, and Yardley received its first Royal Warrant in 1921. Today, the company holds two Royal Warrants.
Since 2009, Yardley has been owned by Wipro Enterprises, an Indian multinational conglomerate.
History
The company was established by the Cleaver family in 1770, which is the official date displayed on its product labels. According to the company's website, an earlier incarnation existed prior to this, but most records of the earlier company were lost in the Great Fire of London of 1666.
The company is named after William Yardley, who purchased the firm in 1823 from the sons of founder, Samuel Cleaver, who had gone into bankruptcy. The company became Yardley & Statham in 1841 when Charles Yardley, son of William, took on William Statham as a partner in the business. At the time, the business sold perfumes, soaps, powders, hair pomades and other toiletries.
In 1851, the company, which was still known as Yardley & Statham, exhibited at the Great Exhibition in The Crystal Palace. The same year, they changed their name to Yardley & Co. Yardley & Statham exhibited soap and perfume, including a soap called Old Brown Windsor, which was embossed with a picture of Windsor Castle and was one of their first production soaps.
In 1913, Yardley adopted Francis Wheatley's Flowersellers painting, from his Cries of London series, as their new corporate logo. The Primula vulgaris being sold in baskets in the painting, were replaced, in the logo, with sheaths of lavender.
Yardley's signature scent is English Lavender, which was launched in 1873. English Lavender was popular during the Victorian era in England, and was exported to the USA in the 1880s, where it became popular in American households.
The variety of lavender that Yardley uses in their products is Lavandula angustifolia, which is specially grown for Yardley in the South of England. Lavandula angustifolia was selected by the company in the 1930s, after a several year search for the finest variety.
Due to the growing popularity of Yardley soaps and cosmetics at the turn of the 20th century, the company opened a shop in 1910 on Bond Street in London. The original Yardley shop on Bond Street was at 8 New Bond Street, but it later moved to 33 Old Bond Street.
Yardley was acquired in 1967 by British American Tobacco (BAT). That same year, British model Twiggy became the face of Yardley. The company sold "Twiggy Eyelashes," "Twiggy Paint," and other cosmetics with her as the spokesmodel. Yardley became a symbol of Swinging Sixties and was associated with the 1960s British youth culture of miniskirts, Carnaby Street and mod fashions.
In 1970, Yardley was the title sponsor of British Racing Motors for two years, with the team racing as Yardley Team BRM. Yardley then moved to the then-Bruce McLaren Motor Racing in 1972, becoming the team's first title sponsor. The team raced as Yardley Team McLaren for three years. Part of the sponsorship deal with the two Formula One teams is a black, gold and ochre stripes in a stylised "Y" painted on the car's bodywork.
In 1970, BAT organized its cosmetic businesses, which included Yardley, into British American Cosmetics. The cosmetics division was sold to Beecham Group in 1984. The following year, Yardley was sold to Wasserstein Perella & Co.
In 1991, Yardley introduced English Blazer, a range of men's grooming products.
As part to update the company's old-fashioned image, in September 1996 Yardley signed up Canadian supermodel Linda Evangelista for a fee of $7.75 million. However the project backfired when in August 1998, Yardley was placed into receivership . That same year, Yardley was acquired by Wella.
In 2005, Lornamead acquired Yardley for £60 million. In 2013, Li & Fung Group (now Fung Group) acquired Lornamead.
In 2009, Wipro Consumer Care and Lighting acquired Yardley from Lornamead for certain markets (Asia, Middle East, Australasia, as well as North and West Africa) for $45.5 million. In 2012, Wipro purchased the UK-European division from Lornamead, with the exception of Germany and Austria, where Lornamead remains the owner/rights holder.
In 2010, Bollywood actress Katrina Kaif was made the brand ambassador for Yardleys in India.
Royal Warrants
Yardley has had a long association with the British Royal Family and has been awarded the Royal Warrant of Appointment (UK) six times. The company has supplied several British monarchs with toiletries.
- 1921 – Edward, Prince of Wales; Perfumers and fine soap makers
- 1932 – Queen Mary; Perfumer
- 1949 – George VI; Purveyors of soap
- 1955 – Elizabeth II; Manufacturers of soap
- 1960 – Queen Elizabeth, The Queen Mother; Perfumers and manufacturers
- 1995 – Charles III; Manufacturers of toilet preparations
See also
References
- ^ Haig, Matt (2005). Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. Kogan Page Series. Kogan Page Publishers. p. 251. ISBN 9780749444334.
Yardley was founded in London in 1770 by William Yardley, a purveyor of swords, spurs and buckles for the aristocracy. He took over a lavender soap business from his son-in-law William Cleaver who had gambled away his inheritance.
- ^ Official Catalogue of the Industrial Department. International Exhibition on Industry and Art (1862). London. Google Books. Retrieved April 30, 2014.
- ^ "Yardley perfumes and colognes". Fragrantica. Retrieved April 30, 2014.
- ^ "About Us". Yardley London. Retrieved 9 April 2014.
- Guthrie, Jonathan (November 16, 2006). "Transcript: Mike Jatania". Financial Times.
- Raghu, Deepti Chaudhary and K. (2009-11-06). "Wipro buys some Yardley businesses for $45.5 million". Livemint. Retrieved 2020-05-02.
- E. Wynne Thomas (1953). The House of Yardley, 1770-1953. Sylvan Press. p. 20.
- James Bennett. "Yardley". Cosmetics and Skin. Retrieved May 7, 2014.
- "Yardley - quintessentially British". HPCi Media Limited. Retrieved June 23, 2013.
- "A little history about Yardley London's soaps". Yardley London Ltd. Retrieved June 23, 2013.
- "Yardley's 'Lavender Girls'". Newham Council. Retrieved June 17, 2013.
- "Wheatley's Cries of London". Spitalfields Life. Retrieved June 17, 2013.
- "English Lavender by Yardley, 1873". Basenotes. Retrieved June 14, 2013.
- ^ "All About Yardley London". Yardley London Ltd. Retrieved June 14, 2013.
- "Beauty Icon:Yardley English Lavender". Telegraph Media Group Limited. Retrieved June 15, 2013.
- "Yardley Shop front". English Heritage. Retrieved June 16, 2013.
- ^ "Yardley London Historical Timeline" (PDF). Lornamead Group. Retrieved June 14, 2013.
- "Twiggy - Voguepedia". Vogue. Retrieved June 19, 2013.
- Brainstorm:Surviving and Thriving in the New Consumer-Led Marketplace. Macmillan. 13 November 2012. ISBN 9781137096821. Retrieved June 19, 2013.
- "The shambles, success and demise of Britain's first big F1 team". www.motorsport.com. 2020-05-16. Retrieved 2023-06-04.
- "McLaren & Papaya". www.mclaren.com. Retrieved 2023-06-04.
- Cloud, Barbara (20 October 1991). "Blazer still blazin': Classic jacket dresses variety of occasions". The Pittsburgh Press. Retrieved 5 February 2013.
- "Linda Evangelista - Voguepedia". Vogue. Archived from the original on August 6, 2014. Retrieved May 25, 2015.
- Victor, Peter (27 August 1998). "Yardley, no longer smelling of roses, goes into receivership". The Independent.
- "International Business: Yardley brands are sold". The New York Times. November 26, 1998. Retrieved January 30, 2022.
- "P&G sells Yardley to Lornamead". CosmeticsDesign.com USA. October 4, 2005. Retrieved January 30, 2022.
- Lall, Rashmee Roshan (May 3, 2006). "Jatanias buy America's biggest hair-care brands". Times of India.
- "Li & Fung buys Lornamead for $190 mln to beef up personal care business". Reuters. January 15, 2013. Retrieved January 30, 2022.
- Deepti Chaudhary and K. Raghu (November 6, 2009). "Wipro buys some Yardley businesses for $45.5 million". Live Mint.
- "Katrina Kaif is the Brand Ambassador for Yardley | Business Standard News". Business Standard. 2010-09-07. Retrieved 2018-11-11.
External links
- Official UK website – part of the Yardley markets owned by Wipro
- Official US website – part of the Yardley markets owned by Lornamead
- Lornamead website
- History of Yardley