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{{short description|Line of Nike products}}
]
{{Infobox brand
'''Nike Skateboarding''' is a line of ] products created by ] which mainly consist of shoes and clothing (with the occasional umbrella).
| name = Nike SB
Nike launched this line in March ] in an effort to enter the rapidly growing skateboarding market.
| logo = Nike SB logo.png
| logo_size = 150
| image =
| image_upright =
| alt =
| caption =
| producttype = ] equipment
| currentowner = ]
| producedby =
| country = ]
| introduced = {{start date and age|2002}}
| discontinued =
| related =
| markets =
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website = {{URL|https://www.nike.com/skateboarding|nike.com/skateboarding}}
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
}}
'''Nike Skateboarding''', primarily known as '''Nike SB''', is the ] brand for its line of shoes, clothing, and equipment for ]. Nike Skateboarding won the ] in the category Web.<ref name="Kastrenakes">{{cite web |last1=Kastrenakes |first1=Jacob |title=Here are all the winners of the 2020 Webby Awards |url=https://www.theverge.com/2020/5/20/21263445/2020-webby-awards-winners-lil-nas-x-nasa-jon-krasinski |website=The Verge |access-date=22 May 2020 |language=en |date=20 May 2020}}</ref>


==History==
== Background information ==
In 1997, Nike commenced production of its own line of skate shoes, but was unable to sell to many specialist skate shops, as the market was already strongly in favour of companies such as ], ], eS Footwear, ], and ]. Nike was not considered a core skateboarding brand among the skateboarding community and did not receive the necessary level of support.<ref>{{Cite web |last=Mukhametzyanova |first=Marianna |date=2021-06-11 |title=The History of the Nike Dunk and the Nike SB Dunk |url=https://hypebeast.com/2021/6/nike-sb-dunk-history-sneakers-skateboarding-basketball |access-date=2023-11-29 |website=]}}</ref>
Before skateboarding was considered a sport worth catering to, skateboarders had to seek out shoes that would hold up to the stress. In the 1960s, the ] introduced so-called vulcanized shoes, in which a rubber sole was cooked onto the body of the shoe. i like tiffany dunks they are so so cool


In 2002, Nike introduced the "SB" brand. The ] model was released, featuring a padded tongue and collar, along with "Zoom Air" insoles; the shoe was more similar to other skate shoe styles than the corporation's previous attempts. After the SB Dunk's mediocre sales, Nike released four other models: The Nike SB Angus, Nike SB FC, Nike SB Delta Force, and Nike SB URL.<ref>{{Cite web |date=2010-06-01 |title=The History Of Nike Skateboarding Shoes |url=https://skateboardingmagazine.com/the-history-of-nike-skateboarding-shoes/ |access-date=2023-11-29 |website=Skateboarding Magazine}}</ref>
In the 1980's, skateboard companies started to pop up around the globe, but skateboarding still had a relatively small community; not enough to attract serious interests from major shoe makers while they were battling out in the precious basketball territory. This gave smaller companies a chance to gain ground in the skateboarding market, ] led the charge, they developed an oversized shoe that combined an inflated tongue, thick sole, suede exterior and air pockets that cushioned the foot. Although Nike had never officially entered the skateboarding market in the 1980's, many of its shoes (especially the basketball-specific) gained a following in the skateboarding community due to the fact that skateboarding shoes and basketball shoes share many similarities. Strong grips, durable ankle support and relative comfort were some of the offerings that attracted skaters to them. They were never considered the most desirable skate shoes due to the 'underground' nature of skateboarding at that time. Many skateboarders rejected Nike because they believed the brand was too commercial.


{{multiple image
The 1990's saw the rise of skateboarding into prominence, and the vast improvement of skate shoe technology with ] making major advances in shoe design. It added stronger fabrics, multidensity rubber, gel pockets, plastic eyelets that encased exposed shoelaces and soles with a gumlike grip that improved foot-to-board traction. As skate shoes began to resemble tiny life rafts for the feet, DC Shoes began to dominate the skate shoes market. In the mid-1990s, skate shoes went mainstream. Their evolution was influenced as strongly by popular culture as by the demands of skateboarding. The loud, blocky skate shoe fell from favor as the hip-hop culture of the 1990s eventually died out. The current trend reflects the punk-rock look of the 1970s. Nike started to experiment with the market by reissuing many of its older models in the late-1990's.
|align = right
|direction = horizontal
|total_width = 300
|perrow =
|header =
|image1 = Paul_Rodriguez,_Jr.jpg
|caption1 =
|image2 = Lewis_Marnell_portrait.jpg
|caption2 =
|footer = ] (left) and ] were among the first skateboarders who signed deal sponsorships with Nike in 2004.
}}
In 2004, Nike SB signed ] as a figurehead for the brand and recruited ] as the sole Australian team rider during the same period.<ref name="Hans">{{cite web|title=LEWIS MARNELL -WHAT THE DUNK!|url=http://www.sneakerfreaker.com/articles/Lewis-Marnell--what-The-Dunk/|work=Sneaker Freaker|publisher=Complex Media|access-date=25 January 2013|author=Hans DC|date=12 November 2007}}</ref> In March of that year, Nike released the Nike Dunk SB collection, aimed towards skateboarders in ].<ref>{{cite web|url=http://www.sneakerfiles.com/nike-dunks-sb-skateboarding/nike-dunk-sb-skateboarding-low-california-cali/|title=Nike Dunk SB Low California – Cali|publisher=SneakerFiles|access-date=2 November 2012}}</ref> The associated shoe designs differed from the previous SB Dunk range in that they were designed specifically for skateboarders. The collection included increased padding, Zoom Air insoles, and enhanced material quality, including triple stitching, a standard for skate shoes.


In 2005, Rodriguez released a signature shoe model named the "Nike SB Paul Rodriguez Zoom Air Low". That year, one of Nike SB's spokespersons ] decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. It was named the Nike SB Blazer and several new features were added, such as the padded collar and Zoom Air insoles. Mountain previously rode for ]<ref>{{cite web|title=Adidas2|url=http://www.lancemountain.com/mainpage/personalcolection/personalcollection_nav_posters/Adidas/2/Adidas-2.html|work=Lance Mountain|publisher=Lance Mountain|access-date=7 October 2012|author=Lance Mountain|year=1999}}</ref> and then joined Nike SB in 2007.
=== The birth of a brand ===
By the 2000's, with a global population of around 12 million skaters, skateboarding grew into a $2.5 billion industry, with $1.6 billion in shoe sales alone. Traditional skate shoe companies like Vans and DC Shoes had grown so large over the years that size did not matter to skateboarders anymore. Nike decided it was time to capitalize on the growing market. With lessons from the past, Nike began to employ respected figures from the industry to aid their lauch. Nike started its first strike on the market in 2002 with advertisements in skateboard magazines like Transworld ] and ], before handing out catalogs to hardcore (skater-owned, skater-run) skateboard shops. Because all Nike skateboard shoes were still in development stage at the time, all publicity pictures in these materials show riders skating in the Air Jordan line of shoes. To attract attention and establish itself as a major force in the market, Nike has sponsored many skateboarding events all over the world.


Nike SB released its first video ''Nothing But The Truth'' in 2007 and held the premiere at in New York City, U.S.<ref>{{cite web|title=NIKE SB – NOTHING BUT THE TRUTH PREMIERE|url=http://www.freshnessmag.com/2007/10/22/nike-sb-nothing-but-the-truth-premiere/|work=freshness mag|publisher=Complex Style|access-date=16 June 2013|author=retrogurl|date=22 October 2007}}</ref> The inaugural video production, directed by Lionel Goldstein, features the Nike SB team, with Marnell in the opening part<ref>{{cite web|title=Lewis Marnell Nike Sb Part|url=https://www.youtube.com/watch?v=Cwwz272Ax7I|work=YouTube|publisher=Google, Inc|access-date=16 June 2013|author=rymdsvamp|format=Video upload|date=26 January 2008}}</ref> and Rodriguez's part the conclusion of the video.<ref>{{cite web|title=Paul Rodriguez - Nothing But The Truth - HD|url=https://www.youtube.com/watch?v=7l5GUIcO3IA |archive-url=https://ghostarchive.org/varchive/youtube/20211221/7l5GUIcO3IA |archive-date=2021-12-21 |url-status=live|work=YouTube|publisher=Google, Inc|access-date=16 June 2013|author=lbcdude56two|format=Video upload|date=29 August 2010}}{{cbignore}}</ref>
== Riders ==

Ever since the ] success, Nike has always employ the spokesperson marketing technique to promote its many sports lines. As it is now a common practice for skateboarding organizations (usually product companies, but sometimes larger skate shops) to sponsor riders to promote their products and build company's heritage. Nike SB was launched with a strong team of riders. Present riders include:
In 2009, ] left ] to join Nike<ref>{{cite web|title=Eric Koston Joins the Nike SB Team|url=http://sneakernews.com/2009/06/10/eric-koston-joins-the-nike-sb-team/|work=Sneaker News|publisher=Complex Sneakers|access-date=7 October 2012|author=Aaron Kr.|date=10 June 2009}}</ref> and a video featuring the Nike SB amateur team, called ''Debacle'', was released later in the year.<ref>{{cite web|title=The History of Nike Skateboarding Shoes|url=http://skateboardingmagazine.com/blog/2010/06/01/the-history-of-nike-skateboarding-shoes/|publisher=Skateboarding Magazine|access-date=2 July 2011}}</ref> In December 2011, the video ''SB Chronicles Vol. 1'' premiered online, while premiere parties and free video showings were held throughout the world. The first volume of a two-part series features ], Wieger Van Wageningen, Chet Childress, Daniel Shimizu, Youness Amrani, Marnell, Grant Taylor, and Clarke Hassler.<ref>{{cite web|title=THE SB CHRONICLES PREMIERES THIS SATURDAY|url=http://skateboarding.transworld.net/1000149145/news/the-sb-chronicles-premieres-this-saturday/|work=Transworld Skateboarding|publisher=Bonnier Corporation|access-date=16 June 2013|author=Blair Alley|date=1 December 2011}}</ref>
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In 2012, professional Sean Malto (riding for Girl) left Etnies for Nike SB, shortly after his 2011 street league skateboarding win. Flip rider Luan Oliviera was also added to the team<ref>{{cite web|title=Luan Oliveira|url=http://www.caughtinthecrossfire.com/skate/skate-news/luan-oliveira-joins-nike/|work=Caught in the Crossfire|publisher=Division Media|access-date=7 October 2012|author=Zac|date=13 September 2012}}</ref> and, in late June 2012, Nike SB announced its collaboration with ] and team rider Omar Salazar appeared in the promotional advertisements.<ref>{{cite web|title=Levi's x Nike SB Omar Salazar LR New Images|url=http://www.kicksonfire.com/2012/07/06/levis-x-nike-sb-omar-salazar-lr-new-images/|work=Kicks on Fire|publisher=KicksOnFire|access-date=14 December 2012|author=William Freeman|date=6 July 2012}}</ref><ref>{{cite web|title=Omar Salazar: Nike x Levi's® 511 Skateboarding Collaboration|url=https://www.youtube.com/watch?v=Iy_cDkb4yaM |archive-url=https://ghostarchive.org/varchive/youtube/20211221/Iy_cDkb4yaM |archive-date=2021-12-21 |url-status=live|work=YouTube|publisher=Google, Inc|access-date=14 December 2012|author=ThrasherMagazine|format=Video upload|date=27 June 2012}}{{cbignore}}</ref>
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In July 2012, Nike Skateboarding opened a private training facility in ], California. Named "6th and Mill" due to its location at the intersection of the corresponding street names (E. Sixth and Mill Streets), the facility's official opening coincided with the launch of Rodriguez's sixth signature shoe with the brand.<ref>{{cite web|title=BLIND SUNDAY FUNDAYS: YURI 6TH AND MILL|url=http://skateboarding.transworld.net/1000167788/videos/blind-sunday-fundays-yuri-6th-and-mill/|work=Transworld Skateboarding|publisher=Bonnier Corporation|access-date=14 December 2012|author=TWS|format=Video upload|date=11 November 2012}}</ref><ref>{{cite web|title=Nike SB Sixth and Mill Skate Park Tour|url=https://www.youtube.com/watch?v=SWKOOehTTJQ |archive-url=https://ghostarchive.org/varchive/youtube/20211221/SWKOOehTTJQ |archive-date=2021-12-21 |url-status=live|work=YouTube|publisher=Google, Inc|access-date=14 December 2012|author=SwooshCheck|format=Video upload|date=2 August 2012}}{{cbignore}}</ref><ref>{{cite web|title=Nike SB 6th & Mill Opening Party Photos!|url=http://people.activerideshop.com/nike-sb-6th-and-mill|work=Active People|publisher=Active Ride Shop|access-date=14 December 2012|author=Morgnar|date=21 July 2012}}</ref> The training facility has featured heavily on The Berrics skateboarding website since its opening, with segments such as "First Try Fridays" (with professional skateboarder ]) and "Text Yo'self Before You Wreck Yo'self" (with professional skateboarder Chris Roberts) filmed inside the facility.<ref>{{cite web|title=The Berrics - FIRST TRY FRIDAYS AT SIXTH & MILL|url=https://www.youtube.com/watch?v=UxNnfY4lQss|work=YouTube|publisher=Google, Inc|access-date=14 December 2012|author=Wbeat1992|author2=The Berrics |format=Video upload|date=10 August 2012}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref><ref>{{cite web|title=The Berrics - TEXT YOSELF BEEFO YO WRECK YOSELF|url=https://www.youtube.com/watch?v=0ocgSezArQ4|work=YouTube|publisher=Google, Inc|access-date=14 December 2012|author=Wbeat1992|format=Video upload|date=2 October 2012}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref>
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The brand released a preview of ]'s first signature shoe model, entitled the "Nike SB Project BA", in February 2013. The ''Sneaker Report'' website explained that the "upper appears to be a two-piece construction with ample perforations for breathability." As of mid-June 2013, the model has not yet been released.<ref>{{cite web|title=Nike SB Previews Brian Anderson Signature Model|url=http://sneakerreport.com/news/nike-sb-previews-brian-anderson-signature-model/|work=Sneaker Report|publisher=Complex Media|access-date=16 June 2013|author=Riley Jones|date=21 February 2013}}</ref>
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A promotional campaign, identified by the hashtag "#thelegendgrows", was launched by Nike to coincide with release of Koston's second signature shoe model the "Eric Koston 2" in March 2013.<ref>{{cite web|title=Nike SB Eric Koston 2 Release Party #TheLegendGrows|url=http://www.kicksonfire.com/2013/03/30/nike-sb-eric-koston-2-release-party-thelegendgrows/|work=Kicks On Fire|publisher=KicksOnFire.com|access-date=16 June 2013|author=Christian Prieto|date=30 March 2013}}</ref> An advertisement that included other Nike athletes, such as ], and Koston's Nike SB teammates was filmed<ref>{{cite web|title=Nike SB Eric Koston 2 -- The Legend Grows|url=https://www.youtube.com/watch?v=EF8tYticbdk|work=YouTube|publisher=Google, Inc|access-date=9 June 2013|author=nikeskateboarding|format=Video upload|date=22 March 2013}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref> and a behind-the-scenes video was also published on the brand's ] channel.<ref>{{cite web|title=Nike SB Eric Koston 2 -- The Legend Grows (Behind The Scenes)|url=https://www.youtube.com/watch?v=fH3-1YwVQ9M|work=YouTube|publisher=Google, Inc|access-date=9 June 2013|author=nikeskateboarding|format=Video upload|date=22 March 2013}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref> Koston used the Eric Koston 2 design as a basis for a limited edition golf shoe, named the "Koston 2 IT", and a corresponding launch was held in London, UK at the 1948 Stadium store in ].<ref>{{cite web|title=Nike Skateboarding: Koston 2 IT Launch at 1948 London|url=https://www.youtube.com/watch?v=cbtfjWcc3Uw|work=YouTube|publisher=Google, Inc|access-date=9 June 2013|author=nikeskateboarding|format=Video upload|date=27 April 2013}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref>
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The trailer for the video ''SB Chronicles Vol. 2'' was published on the Internet in mid-June 2013. The second volume of the two-part series features Oliveira, Daryl Angel, Donovon Piscopo, Theotis Beasley, Justin Brock, Shane O'Neill, and Ishod Wair.<ref>{{cite web|title=THE SB CHRONIVLES: VOL. 2 - TRAILER|url=http://theberrics.com/news/the-sb-chronicles-vol-2-trailer.html|work=The Berrics|publisher=The Berrics|access-date=16 June 2013|format=Video upload|date=14 June 2013}}</ref> Also in mid-June, Nike SB announced that Fucking Awesome Skateboards' Kevin Bradley<ref>{{cite web|title=Join us in welcoming amateur Kevin Bradley to the Nike SB team!|url=https://www.facebook.com/photo.php?fbid=470300976388850&set=a.116060295146255.28485.108379289247689&type=1 |archive-url=https://ghostarchive.org/iarchive/facebook/108379289247689/470300976388850 |archive-date=2022-02-26 |url-access=limited|work=Nike SB on Facebook|publisher=Facebook|access-date=22 June 2013|date=17 June 2013}}{{cbignore}}</ref> and Skate Mental skateboards' ]<ref>{{cite web|title=Colden on Nike|url=http://theskateboardmag.com/2013/06/colden-on-nike/#.UcXBqT4-IXc|work=The Skateboard Mag|publisher=Strictly Skateboarding|access-date=22 June 2013|author=Templeton Elliot|date=18 June 2013}}</ref> were the latest amateur additions to the team. In August 2013, Nike SB collaborated with ] and ''TransWorld Skate Boarding'' magazine on a feature for amateur rider Youness Amrani. Entitled "Marrakesh Express", the project combined a print article with a video part that was launched on the ''TransWorld'' website on August 9, 2013. Videographer Chris Thiesson accompanied Amrani as he skated and traveled between "] and ] by way of Rabat, Kenitra, and Agadir" in ]. Amrani was born in Morocco, but grew up in ].<ref>{{cite web|title='MARRAKESH EXPRESS' YOUNESS AMRANI VIDEO PART|url=http://skateboarding.transworld.net/youness/|work=TransWorld Skateboarding|publisher=Grind Media|access-date=11 August 2013|date=9 August 2013}}</ref>

In early 2014. Amrani was promoted to professional status with his skateboarding deck company Almost, and attained professional status on the Nike SB team afterwards.<ref name="Team" /><ref>{{cite web|title=ALMOST SKATEBOARDS 10 YEAR PARTY at The Berrics|url=http://theberrics.com/gen-ops/almost-10-year-party-at-the-berrics.html?autoplay|work=The Berrics|publisher=The Berrics|access-date=9 March 2014|format=Video upload|date=7 March 2014|archive-url=https://web.archive.org/web/20140310084440/http://theberrics.com/gen-ops/almost-10-year-party-at-the-berrics.html?autoplay|archive-date=10 March 2014|url-status=dead}}</ref>

In the late 2010s and early 2020s, the Nike SB dunk has had a booming resurgence. Nike SB has had many collaborations over the years on SB Dunk shoes. Some notable 2020 collaborations include StrangeLove, Travis Scott, Ben & Jerry's, Concepts, and Atlas. These collaborations led to the resurgence of the SB Dunk, in both the skateboarding and streetwear community.<ref>{{Cite web |date=13 October 2021 |title=Nike Dunk: A Complete Guide |url=https://fastsole.co.uk/sneaker-news/nike-dunk-guide/ |access-date=22 November 2021}}</ref>

Once the proper skateboarding division of Nike was created, it did not take too long for the fusion of Jordan Brand skateboarding to take place. Iterations of the Air Jordan like the “Phat” in the late 2000s beefed up the model and became popular with skaters, though an official Nike SB x Jordan release would not occur until 2014.<ref name="Sole Retriever">{{cite web |last1=Vlahos |first1=Nicholas |title=Every Nike SB x Jordan Collaboration |url=https://www.soleretriever.com/news/articles/every-nike-sb-x-jordan-collaboration-history-of-skateboarding-and-jordan-sneakers |website=Sole Retriever |publisher=Sole Retriever |access-date=20 May 2024}}</ref>

==Competitions==
In 2012, following Koston's recruitment as a team rider, a competition entitled "Mr. Control It All" was launched to coincide with the release of Koston's inaugural signature shoe model with the brand. Koston hosted the competition, alongside fellow team members, Sean Malto and Justin Brock, and it consisted of numerous missions, or challenges. For example, in "Mission 1", a different trick was performed by all three skateboarders and entrants were required to send in their edited footage in which they perform the same set of tricks. The entire competition was conducted on the internet, on sites such as YouTube, The Berrics and Nike's own skateboarding site.<ref>{{cite web|title=Eric Koston - Mr. Control It All: Mission 1, Warm It Up|url=https://www.youtube.com/watch?v=V6Vu_8UeJE4|work=YouTube|publisher=Google, Inc|access-date=14 December 2012|author=nikeskateboarding |author2=Eric Koston |author3=Sean Malto |author4=Justin Brock|format=Video upload|date=26 March 2012}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref><ref>{{cite web|title=Nike SB: Eric Koston - Mr. Control It All|url=https://www.youtube.com/watch?v=LGYd-vPw8Z8|work=YouTube|publisher=Google, Inc|access-date=14 December 2012|author=nikeskateboarding|format=Video upload|date=23 March 2012}}{{cbignore}}{{Dead YouTube link|date=February 2022}}</ref><ref>{{cite web|title=Nike's 'Mr. Control it all' Koston Commercial|url=http://www.popmag.com.au/industry/video/nike-mr-control-it-all-koston-commercial.aspx|work=Pop Magazine|publisher=Pop Magazine|access-date=14 December 2012|author=DAVE|date=2 April 2012}}</ref>

==Special editions==
In addition to yearly releases, a variety of special edition Nike Dunk SBs have been released. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and, according to the ''Complex Sneakers'' website, was one of the brand's first designs to "drive nearly everyone crazy."<ref>{{cite web|author1=RUSS BENGTSON|title=The 25 Most Hyped Sneakers of All Time|url=http://www.complex.com/sneakers/2013/02/the-25-most-hyped-sneakers-of-all-time/dunk-tiffany|website=Complex Sneakers|publisher=Complex Media Inc|access-date=19 October 2014|date=23 February 2013}}</ref> The Nike Dunk SB Tiffany design was also adapted by Nick Tershay, as part of Diamond, his skateboard/streetwear company.<ref>{{cite web|title=Footnotes Nick "Diamond" Tershay - Part 1|url=http://theberrics.com/foot-notes/nick-diamond-tershay-part-1.html|work=The Berrics|publisher=The Berrics|access-date=14 December 2012|format=Video upload|date=6 August 2011}}</ref><ref>{{cite web|title=Footnotes Nick "Diamond" Tershay - Part 2|url=http://theberrics.com/foot-notes/nick-diamond-tershay-part-2.html|work=The Berrics|publisher=The Berrics|access-date=14 December 2012|format=Video upload|date=7 August 2011}}</ref> Other variations and collaborative releases with popular clothing brands made Nike SB popularity intensify. Brands like ], ], ], and Concepts all developed their own version of the Nike SB Dunk that became highly desired. The Nike Dunk SB Low Staple "NYC Pigeon" was also initially released in 2005 by ]. The shoe made headlines of the New York Post because of a riot that started over the shoe and its release. On an interview with Jeff Staple owner of ], he stated "They were pulling kids off the gate and arresting them, and kids are holding onto the gate not letting go. Then it turned into a soccer match. Cops called higher level police, like SWAT, and some of the people who came to wait in line brought their own weapons. We saw machetes and baseball bats on the ground. It was crazy. It was just go to a store and buy shoes before that.” <ref>{{Cite news|url=https://www.highsnobiety.com/p/jeff-staple-nike-sb-dunk-pigeon-riot-interview/|title=Jeff Staple Talks About the 2005 Nike SB "Pigeon" Riot|date=2018-09-12|work=Highsnobiety|access-date=2018-09-12|language=en-US}}</ref> Nike SB made an impact on what is known today as sneaker culture, and in an article from Hypebeast, which says "the success of SB and my desire to have them to the cool color schemes which allowed us as a community to nickname each shoe and the coinciding box colors that signaled different eras"<ref>{{Cite news|url=https://hypebeast.com/2018/1/nike-sb-15-year-op-ed|title=Nike SB: Living Through the Trend, 15 Years Later|work=HYPEBEAST|access-date=2018-09-12}}</ref> and with limited product and high demand it added more to the triumph of Nike SB at the time.

In 2020, Nike partnered with ].<ref name=GQ>, ], 27 May 2020</ref> The NIKE SB Dunk Low Chunky Dunky went on sale in May, and sold out almost immediately.<ref name=GQ/> The last collaboration with a consumer brand that did this well was a pair made with ] almost two decades ago.{{when|date=November 2021}}<ref name=GQ/>

In 2023 Nike SB arguably had their biggest year to date, featuring several limited collaborations Featuring Jarritos, Yuto Horigome, Crenshaw, Supreme, and Born X Raised which had a delayed release due to the passing of Chris "Spanto" Printup the Founder of Born X Raised.<ref>{{Cite web|url=https://www.latimes.com/entertainment-arts/story/2023-06-28/chris-spanto-printup-founder-of-l-a-based-line-born-x-raised-dies|title=Chris ‘Spanto’ Printup, founder of L.A.-based clothing line Born X Raised, dies at 42|work=Los Angeles Times|access-date=12 February 2024}}</ref> This collaboration was envisioned by Spanto to represent the streets of LA and sold out in minutes of its release, with many claiming it to be sneaker of the year in 2023.<ref>{{Cite web|url=https://www.kickscrew.com/blogs/sneakernews/best-nike-sb-dunk-low-collaborations-of-2023|title=BEST NIKE SB DUNK LOW COLLABORATIONS OF 2023|work=kickscrew|access-date=12 February 2024}}</ref>

==Team==
===Professional===
{{div col|colwidth=20em}}
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* Carlos Ribeiro
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*Nick Boserio
*Blake Carpenter
*Bobby Worrest<ref name="Team">{{cite web|title=Team|url=http://www.nike.com/us/en_us/c/skateboarding/nike-skateboarding-team|work=Nike Skateboarding|publisher=Nike, Inc|access-date=9 May 2014|date=9 May 2014}}</ref>
*Donovon Piscopo
*John Fitzgerald
*Kevin Terpening
*Hjalte Halberg
*Oskar Rozenber
*Angel Shumi Angelov
*]
*Mark Roberts
*]
{{div col end}}

===Amateur===
*Jenssen Torres
*Gabriel Perez
*Valtteri Puupponen
*Edwin Euceda
*Jacopo Carozzi

===Australian team===
{{div col|colwidth=20em}}
*Morgan Campbell
*Harry Clark
*Nick Boserio
*Nathan Jackson
*Max Couling
*Alex Campbell
*Andrew Currie
*]
*Jason Rainbird
*Josh Pall
*Max Schubert
*Haley Wilson
*Rowan Davis
*Mikey Mendoza
*Jack O'Grady<ref>{{cite web|title=Local team|url=http://www.nike.com/au/en_gb/c/skateboarding/nike-skateboarding-team|work=Nike Skateboarding|publisher=Nike, Inc|access-date=16 July 2013|date=16 July 2013}}</ref>
*Casey Foley<ref>{{cite web|title=Manual X Nike SB: Casey Foley|url=http://vimeo.com/81316129|work=Manual Magazine on Vimeo|publisher=Vimeo, LLC|access-date=13 December 2013|format=Video upload|date=9 December 2013}}</ref>
{{div col end}}

Footage of the Australian team skateboarding at the 2012 Thunderdome competition event, held at the ] in Sydney, Australia, was uploaded to the website of ], the government-funded organisation that ran the event.<ref>{{cite web|title=The Swoosh At The Dome|url=http://sba.org.au/Blog/the-swoosh-at-the-dome|work=Skateboarding Australia Blog|publisher=Skateboarding Australia|access-date=14 December 2012|author=Morgan Campbell|date=11 December 2012|archive-url=https://web.archive.org/web/20130421003028/http://sba.org.au/Blog/the-swoosh-at-the-dome|archive-date=21 April 2013|url-status=dead}}</ref>

A Nike SB film of Australian riders Boserio and Alex Campbell was released on April 4, 2014. Entitled "Two Up," the video's trailer was uploaded to the brand's YouTube channel on March 24, 2014, and is produced and directed by Chris Middlebrook.<ref>{{cite web|title=Nike SB Australia - Two Up Trailer|url=https://www.youtube.com/watch?v=RnUKGMk4c9I |archive-url=https://ghostarchive.org/varchive/youtube/20211221/RnUKGMk4c9I |archive-date=2021-12-21 |url-status=live|work=nikeskateboarding on YouTube|publisher=Google Inc|access-date=31 March 2014|format=Video upload|date=24 March 2014}}{{cbignore}}</ref><ref>{{cite web|title=NIKE SB AUSTRALIA, TWO UP WITH NICK BOSERIO AND ALEX CAMPBELL|url=http://skateboarding.transworld.net/1000194697/videos/nike-sb-australia-two-nick-boserio-alex-campbell/|work=TransWorld SKATEboarding|publisher=GrindMedia|access-date=7 April 2014|author=TWS|format=Video upload|date=4 April 2014}}</ref>

===Death of Lewis Marnell===
An official announcement on January 20, 2013, revealed that ] had died in the 48 hours prior to the announcement. Details of the death were not provided.<ref name="Rip">{{cite web|title=LEWIS MARNELL, R.I.P.|url=http://skateboarding.transworld.net/1000172216/news/lewis-marnell-r-i-p/|work=Transworld Skateboarding|publisher=Bonnier Corporation|access-date=20 January 2013|author=TWS|date=19 January 2013}}</ref> Marnell had released a Nike video part in the 18 months prior to his death—Nike SB's ''The SB Chronicles – Vol. 1''.<ref>{{cite web|title=NIKE ANNOUNCES NEW SKATE VIDEO "THE SB CHRONICLES, VOL. 1"|url=http://nikeinc.com/nike-skateboarding/news/nike-announces-new-skate-video-the-sb-chronicles-vol-1|work=Nike Inc.|publisher=Nike Inc.|access-date=20 January 2013|date=11 November 2011}}</ref> Fellow Nike team riders Rodriguez<ref>{{cite web|title=Lost a great human yesterday can't believe it!! Gonna miss u Lewis Marnell|url=https://www.facebook.com/photo.php?fbid=487926021259287&set=a.135043503214209.37156.134230429962183&type=1 |archive-url=https://ghostarchive.org/iarchive/facebook/134230429962183/487926021259287 |archive-date=2022-02-26 |url-access=limited|work=Paul Rodriguez on Facebook|publisher=Facebook|access-date=20 January 2013|author=Paul Rodriguez|format=Photo upload|date=19 January 2013}}{{cbignore}}</ref><ref>{{cite web|title=Still in shock!! Many fun trips and memories with Lewis Marnell|url=https://www.facebook.com/photo.php?fbid=487981227920433&set=a.135043503214209.37156.134230429962183&type=1|work=Paul Rodriguez on Facebook|publisher=Facebook|access-date=20 January 2013|author=Paul Rodriguez|format=Photo upload|date=19 January 2013}}</ref> and O'Neill published tributes on the Internet.<ref>{{cite web|title=R.I.P Lewis Marnell! Lost a great friend And skateboarder.|url=https://www.facebook.com/shanejohnoneill/posts/586061881410000 |archive-url=https://ghostarchive.org/iarchive/facebook/140576049291921/586061881410000 |archive-date=2022-02-26 |url-access=limited|work=Shane O'neill on Facebook|publisher=Facebook|access-date=20 January 2013|author=Shane O'neill|date=20 January 2013}}{{cbignore}}</ref> Marnell's other Nike video parts are contained in ''Nothing But The Truth''<ref>{{cite web|title=Lewis Marnell Nike Sb Part|url=https://www.youtube.com/watch?v=Cwwz272Ax7I|work=YouTube|publisher=Google, Inc|access-date=23 January 2013|author=rymdsvamp|format=Video upload|date=26 January 2008}}</ref> and ''Don't Fear The Sweeper''.<ref>{{cite web|title=Nike SB Dont Fear the Sweeper - Part 1|url=https://www.youtube.com/watch?v=cmLQy3lbrgM |archive-url=https://ghostarchive.org/varchive/youtube/20211221/cmLQy3lbrgM |archive-date=2021-12-21 |url-status=live|work=YouTube|publisher=Google, Inc|access-date=23 January 2013|author=shred2love|format=Video upload|date=9 February 2010}}{{cbignore}}</ref><ref>{{cite web|title=Lewis Marnell skate videos|url=http://www.skatevideosite.com/skaters/322/lewis+marnell|work=SkatevideoSite.com|publisher=SkatevideoSite.com|access-date=21 January 2013|year=2005–2013}}</ref>

The Nike Skateboarding website featured a large photo of Marnell on its homepage and published the following tribute:

<blockquote>
It is with great sadness and heavy hearts that we are to inform you of the passing of our longtime professional rider friend, Lewis Marnell. A skater whose incredible trademark pop could only be matched by the warmth of his smile, Lewis was an amazing person both on and off his board and will be truly missed. Our deepest condolences to his family and friends. Rest In Peace.<ref>{{cite web|title=Lewis Marnell|url=http://www.nike.com/us/en_us/c/skateboarding/stories/2013/01/lewis-marnell|work=Nike Skateboarding|publisher=Nike, Inc|access-date=21 January 2013|date=January 2013|url-status=dead|archive-url=https://web.archive.org/web/20130124003736/http://www.nike.com/us/en_us/c/skateboarding/stories/2013/01/lewis-marnell|archive-date=24 January 2013}}</ref></blockquote>

Marnell's death occurred during the production of the second volume of the ''SB Chronicles'' video series and he had not yet released a signature model shoe with the brand.


== Shoes == ==Videography==
* Nike SB: ''On Tap'' (2004)
*] The flagship SB line of trainers
* Nike SB: ''Nothing But The Truth'' (2007)
*E-CUE (cut in 2005)
*Nike SB: ''Debacle'' (2008)
*Air Zoom FC (Last colorway set to be released June 2006)
* Nike SB: ''Don't Fear The Sweeper'' Tour Video (2009)
*ANGUS (allegedly cut in October 2005, but a black/white/ yellow release dropped in Hong Kong in May 2006)
* Nike SB: ''The Bird Is The Word'' European Tour Video (2010)
*Zoom Team Edition
* Nike SB: ''The SB Chronicles, Vol. 01'' (2011)
*SB Classic
* Nike SB: ''The SB Chronicles, Vol. 02'' (2013)
*P-Rod (] signature series)
* Nike SB: ''The SB Chronicles, Vol. 03'' (2015)
*Delta Force
* Nike SB: ''Trust Fall'' (2019)
*Blazer SB
* Nike SB: ''Constant'' (2021)
*Air Trainer 1 SB
*Regime
*Zoom Tre
*URL (Cut in 2004)
*Abbington (Formerly "SC", set to release in late 2006)


==Changes== ==References==
{{Reflist|2}}


==External links==
In 2006 Nike SB has begun to phase out some of the older shoes like the E-Cue and Angus in favour of more home designed shoes. It is thought that these changes were made to capitalize on the launch of the Zoom Tre, Nike SB's flagship technical skate shoe.
* {{Official website}}
It is also anticipated that later on in 2006 with the launch of the Vans Rowley inspired 'Regime' shoe that they will phase out other members of the line up consolidating the best sellers.


{{Nike, Inc.|state=collapsed}}
== External links ==
*
*
*
*
{{Nike}}


]
]
] ]
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Latest revision as of 02:11, 13 October 2024

Line of Nike products
Product typeSkateboarding equipment
OwnerNike
CountryUnited States
Introduced2002; 23 years ago (2002)
Websitenike.com/skateboarding

Nike Skateboarding, primarily known as Nike SB, is the Nike brand for its line of shoes, clothing, and equipment for skateboarding. Nike Skateboarding won the 2020 Webby People’s Voice Award for Best Home/Welcome Page in the category Web.

History

In 1997, Nike commenced production of its own line of skate shoes, but was unable to sell to many specialist skate shops, as the market was already strongly in favour of companies such as DC, Globe, eS Footwear, Emerica, and Vans. Nike was not considered a core skateboarding brand among the skateboarding community and did not receive the necessary level of support.

In 2002, Nike introduced the "SB" brand. The Nike SB Dunk Low model was released, featuring a padded tongue and collar, along with "Zoom Air" insoles; the shoe was more similar to other skate shoe styles than the corporation's previous attempts. After the SB Dunk's mediocre sales, Nike released four other models: The Nike SB Angus, Nike SB FC, Nike SB Delta Force, and Nike SB URL.

Paul Rodriguez (left) and Lewis Marnell were among the first skateboarders who signed deal sponsorships with Nike in 2004.

In 2004, Nike SB signed Paul Rodriguez as a figurehead for the brand and recruited Lewis Marnell as the sole Australian team rider during the same period. In March of that year, Nike released the Nike Dunk SB collection, aimed towards skateboarders in California. The associated shoe designs differed from the previous SB Dunk range in that they were designed specifically for skateboarders. The collection included increased padding, Zoom Air insoles, and enhanced material quality, including triple stitching, a standard for skate shoes.

In 2005, Rodriguez released a signature shoe model named the "Nike SB Paul Rodriguez Zoom Air Low". That year, one of Nike SB's spokespersons Lance Mountain decided to release the Nike Blazer SB, a version of the Nike Blazer basketball shoe from the early 1970s. It was named the Nike SB Blazer and several new features were added, such as the padded collar and Zoom Air insoles. Mountain previously rode for Adidas and then joined Nike SB in 2007.

Nike SB released its first video Nothing But The Truth in 2007 and held the premiere at in New York City, U.S. The inaugural video production, directed by Lionel Goldstein, features the Nike SB team, with Marnell in the opening part and Rodriguez's part the conclusion of the video.

In 2009, Eric Koston left Lakai Limited Footwear to join Nike and a video featuring the Nike SB amateur team, called Debacle, was released later in the year. In December 2011, the video SB Chronicles Vol. 1 premiered online, while premiere parties and free video showings were held throughout the world. The first volume of a two-part series features Stefan Janoski, Wieger Van Wageningen, Chet Childress, Daniel Shimizu, Youness Amrani, Marnell, Grant Taylor, and Clarke Hassler.

In 2012, professional Sean Malto (riding for Girl) left Etnies for Nike SB, shortly after his 2011 street league skateboarding win. Flip rider Luan Oliviera was also added to the team and, in late June 2012, Nike SB announced its collaboration with Levi's and team rider Omar Salazar appeared in the promotional advertisements.

In July 2012, Nike Skateboarding opened a private training facility in Downtown Los Angeles, California. Named "6th and Mill" due to its location at the intersection of the corresponding street names (E. Sixth and Mill Streets), the facility's official opening coincided with the launch of Rodriguez's sixth signature shoe with the brand. The training facility has featured heavily on The Berrics skateboarding website since its opening, with segments such as "First Try Fridays" (with professional skateboarder Theotis Beasley) and "Text Yo'self Before You Wreck Yo'self" (with professional skateboarder Chris Roberts) filmed inside the facility.

The brand released a preview of Brian Anderson's first signature shoe model, entitled the "Nike SB Project BA", in February 2013. The Sneaker Report website explained that the "upper appears to be a two-piece construction with ample perforations for breathability." As of mid-June 2013, the model has not yet been released.

A promotional campaign, identified by the hashtag "#thelegendgrows", was launched by Nike to coincide with release of Koston's second signature shoe model the "Eric Koston 2" in March 2013. An advertisement that included other Nike athletes, such as Tiger Woods, and Koston's Nike SB teammates was filmed and a behind-the-scenes video was also published on the brand's YouTube channel. Koston used the Eric Koston 2 design as a basis for a limited edition golf shoe, named the "Koston 2 IT", and a corresponding launch was held in London, UK at the 1948 Stadium store in Shoreditch.

The trailer for the video SB Chronicles Vol. 2 was published on the Internet in mid-June 2013. The second volume of the two-part series features Oliveira, Daryl Angel, Donovon Piscopo, Theotis Beasley, Justin Brock, Shane O'Neill, and Ishod Wair. Also in mid-June, Nike SB announced that Fucking Awesome Skateboards' Kevin Bradley and Skate Mental skateboards' Trevor Colden were the latest amateur additions to the team. In August 2013, Nike SB collaborated with Almost and TransWorld Skate Boarding magazine on a feature for amateur rider Youness Amrani. Entitled "Marrakesh Express", the project combined a print article with a video part that was launched on the TransWorld website on August 9, 2013. Videographer Chris Thiesson accompanied Amrani as he skated and traveled between "Casablanca and Marrakesh by way of Rabat, Kenitra, and Agadir" in Morocco. Amrani was born in Morocco, but grew up in Belgium.

In early 2014. Amrani was promoted to professional status with his skateboarding deck company Almost, and attained professional status on the Nike SB team afterwards.

In the late 2010s and early 2020s, the Nike SB dunk has had a booming resurgence. Nike SB has had many collaborations over the years on SB Dunk shoes. Some notable 2020 collaborations include StrangeLove, Travis Scott, Ben & Jerry's, Concepts, and Atlas. These collaborations led to the resurgence of the SB Dunk, in both the skateboarding and streetwear community.

Once the proper skateboarding division of Nike was created, it did not take too long for the fusion of Jordan Brand skateboarding to take place. Iterations of the Air Jordan like the “Phat” in the late 2000s beefed up the model and became popular with skaters, though an official Nike SB x Jordan release would not occur until 2014.

Competitions

In 2012, following Koston's recruitment as a team rider, a competition entitled "Mr. Control It All" was launched to coincide with the release of Koston's inaugural signature shoe model with the brand. Koston hosted the competition, alongside fellow team members, Sean Malto and Justin Brock, and it consisted of numerous missions, or challenges. For example, in "Mission 1", a different trick was performed by all three skateboarders and entrants were required to send in their edited footage in which they perform the same set of tricks. The entire competition was conducted on the internet, on sites such as YouTube, The Berrics and Nike's own skateboarding site.

Special editions

In addition to yearly releases, a variety of special edition Nike Dunk SBs have been released. The Nike Dunk SB Low Pro SB Tiffany was released in 2005 and, according to the Complex Sneakers website, was one of the brand's first designs to "drive nearly everyone crazy." The Nike Dunk SB Tiffany design was also adapted by Nick Tershay, as part of Diamond, his skateboard/streetwear company. Other variations and collaborative releases with popular clothing brands made Nike SB popularity intensify. Brands like Stüssy, Supreme New York, Staple Design, and Concepts all developed their own version of the Nike SB Dunk that became highly desired. The Nike Dunk SB Low Staple "NYC Pigeon" was also initially released in 2005 by Staple Design. The shoe made headlines of the New York Post because of a riot that started over the shoe and its release. On an interview with Jeff Staple owner of Staple Design, he stated "They were pulling kids off the gate and arresting them, and kids are holding onto the gate not letting go. Then it turned into a soccer match. Cops called higher level police, like SWAT, and some of the people who came to wait in line brought their own weapons. We saw machetes and baseball bats on the ground. It was crazy. It was just go to a store and buy shoes before that.” Nike SB made an impact on what is known today as sneaker culture, and in an article from Hypebeast, which says "the success of SB and my desire to have them to the cool color schemes which allowed us as a community to nickname each shoe and the coinciding box colors that signaled different eras" and with limited product and high demand it added more to the triumph of Nike SB at the time.

In 2020, Nike partnered with Ben & Jerry’s. The NIKE SB Dunk Low Chunky Dunky went on sale in May, and sold out almost immediately. The last collaboration with a consumer brand that did this well was a pair made with Heineken almost two decades ago.

In 2023 Nike SB arguably had their biggest year to date, featuring several limited collaborations Featuring Jarritos, Yuto Horigome, Crenshaw, Supreme, and Born X Raised which had a delayed release due to the passing of Chris "Spanto" Printup the Founder of Born X Raised. This collaboration was envisioned by Spanto to represent the streets of LA and sold out in minutes of its release, with many claiming it to be sneaker of the year in 2023.

Team

Professional

Amateur

  • Jenssen Torres
  • Gabriel Perez
  • Valtteri Puupponen
  • Edwin Euceda
  • Jacopo Carozzi

Australian team

  • Morgan Campbell
  • Harry Clark
  • Nick Boserio
  • Nathan Jackson
  • Max Couling
  • Alex Campbell
  • Andrew Currie
  • Corbin Harris
  • Jason Rainbird
  • Josh Pall
  • Max Schubert
  • Haley Wilson
  • Rowan Davis
  • Mikey Mendoza
  • Jack O'Grady
  • Casey Foley

Footage of the Australian team skateboarding at the 2012 Thunderdome competition event, held at the Hordern Pavilion in Sydney, Australia, was uploaded to the website of Skateboarding Australia, the government-funded organisation that ran the event.

A Nike SB film of Australian riders Boserio and Alex Campbell was released on April 4, 2014. Entitled "Two Up," the video's trailer was uploaded to the brand's YouTube channel on March 24, 2014, and is produced and directed by Chris Middlebrook.

Death of Lewis Marnell

An official announcement on January 20, 2013, revealed that Lewis Marnell had died in the 48 hours prior to the announcement. Details of the death were not provided. Marnell had released a Nike video part in the 18 months prior to his death—Nike SB's The SB Chronicles – Vol. 1. Fellow Nike team riders Rodriguez and O'Neill published tributes on the Internet. Marnell's other Nike video parts are contained in Nothing But The Truth and Don't Fear The Sweeper.

The Nike Skateboarding website featured a large photo of Marnell on its homepage and published the following tribute:

It is with great sadness and heavy hearts that we are to inform you of the passing of our longtime professional rider friend, Lewis Marnell. A skater whose incredible trademark pop could only be matched by the warmth of his smile, Lewis was an amazing person both on and off his board and will be truly missed. Our deepest condolences to his family and friends. Rest In Peace.

Marnell's death occurred during the production of the second volume of the SB Chronicles video series and he had not yet released a signature model shoe with the brand.

Videography

  • Nike SB: On Tap (2004)
  • Nike SB: Nothing But The Truth (2007)
  • Nike SB: Debacle (2008)
  • Nike SB: Don't Fear The Sweeper Tour Video (2009)
  • Nike SB: The Bird Is The Word European Tour Video (2010)
  • Nike SB: The SB Chronicles, Vol. 01 (2011)
  • Nike SB: The SB Chronicles, Vol. 02 (2013)
  • Nike SB: The SB Chronicles, Vol. 03 (2015)
  • Nike SB: Trust Fall (2019)
  • Nike SB: Constant (2021)

References

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  42. ^ What Is a Chunky Dunky, and Why Is It $1,600?, GQ, 27 May 2020
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