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| '''LRMR''' is a marketing management firm founded by Maverick Carter, a childhood friend of ]. LRMR currently represents James, and operates alongside the LeBron James Family Foundation, his philanthropic organization focused on education and at-risk youth. LRMR is not to be confused as his agent Klutch Sports Group. | |||
| =="The Decision"== | |||
| LRMR was the marketing company behind "The Decision" the one-hour special which showcased James making the decision to join the ] via free agency. "The Decision" has been harshly scrutinized by the public (outside of the greater ] area) on many different fronts.{{Citation needed|date=July 2010}} ] said the spectacle was "ill-conceived",<ref name=cleveland.com>{{cite web | title=NBA's David Stern fines Dan Gilbert $100,000 for outburst, criticizes LeBron James' TV 'decision'|url=http://www.cleveland.com/cavs/index.ssf/2010/07/nba_commissioner_david_stern_f_1.html| accessdate=2010-07-22}}</ref> and Charles Barkley said that people who watched it were "idiots".{{Citation needed|date=July 2010}} | |||
| ==References== | |||
| {{reflist}} | |||
| ==External links== | |||
| * | |||
| {{DEFAULTSORT:Lrmr}} | |||
| ] | |||
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