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#REDIRECT ] |
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{{infobox company |
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| name = Vū Digital, LLC |
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{{rcat shell| |
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| logo = ] |
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{{r to related topic}} |
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| image =<!-- Deleted image removed: ] --> |
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| industry =Video Analytics |
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| founded = 2013 |
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| location = ] |
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| key_people = {{unbulleted list|Hu Meena - CEO|Wade Smith - VP, Operations & Development}} |
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| products = Video-to-Data (V2D) |
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| services = Video Analytics and Metadata extraction |
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| homepage = |
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| type = Affiliate of CSpire |
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}} |
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'''Vū Digital, LLC''' was formed in 2013 as a technology company. |
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Vū Digital is headquartered in ], and is an affiliate of ], a diversified telecommunications and technology services company that offers consumers and businesses a suite of mobile broadband, fixed ultra-fast broadband, voice, data and cloud products and services.<ref name="buswire">{{cite web|work=Business Wire|url=http://www.businesswire.com/news/home/20150303006597/en/Women-Host-Neil-Patrick-Harris-Big-Winners|title=Women, Host Neil Patrick Harris Big Winners in Media Exposure During 87th Annual Academy Awards Program|date=3 March 2013}}</ref> |
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== History == |
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Vū Digital was founded in 2012 and in 2013 launched its first product, a mobile ] named "Vū Finder" that served as a web content aggregator with heuristics, allowing it to improve its aggregation selections based on user preferences.<ref name="newswatch">{{cite web|work=News Watch|date=13 January 2014|url=http://newswatchblog.com/2014/01/13/vu-digital-review/|title=Vu Digital Review}}</ref> |
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In 2015, Vū Digital moved on from the Vū Finder app, and shifted focus to its Video-to-Data (V2D) technology. The V2D service uses predictive analytics, ], ], ], and audio/image detection to extract ] from video including transcripts of the audio, and time-tagged references to screen text and appearances of persons or images of interest, such as objects or logos.<ref name="prnewswire">{{cite web|work=PRNewswire|date=5 May 2015|url=http://www.prnewswire.com/news-releases/vu-digital-launches-video-to-data-v2d-the-only-platform-capable-of-converting-all-elements-of-video-into-searchable-actionable-data-300077334.html|title=Vu Digital Launches Video-To-Data (V2D), the Only Platform Capable of Converting All Elements of Video Into Searchable, Actionable Data}}</ref> |
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== Products == |
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=== Vū Finder === |
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At its launch Vū Digital pioneered the "Vū Finder", a test of their "cloud-based digital profiling and analytics system". Using predictive analysis and comparative analytics it "delivered something that consumers were looking for without search from anywhere on the web" or "discovered things they were interested in but maybe weren't aware were out there".<ref name="msbus2013">{{cite web|work=Mississippi Business Journal|url=http://msbusiness.com/blog/2013/08/02/ridgeland-based-vu-digital-gives-media-content-websites-a-personal-touch/|title=Ridgeland Based Vu Digital Gives Media Content Websites a Personal Touch|date=2 August 2013}}</ref> |
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Taking "a consumer's content consumption history" and distilling it "into certain interests or topics", the app "delivered different kinds of recommendations" tailored to each individual consumer.<ref name="msbus2013" /> It pulled from 400 sources of information to bring relevant topics and content to its users.<ref name="newswatch" /> |
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The app was certified by ] and garnered over 130,000 downloads, with projections to hit a million by the end of its year. It was available on both the App Store and the Google Play Store, and was featured by ] as a New and Noteworthy App in eight different countries and as an Editor's Choice.<ref name="msbus2013" /> |
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=== Video-to-Data (V2D) === |
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In May 2015 Vū Digital "launched their proprietary Video-to-Data(V2D) product, a powerful solution capable of converting all elements within video into metadata that can be used by marketers, content creators, distributors, publishers, and curators looking to better inform their brand visibility or optimize video for search." <ref name="prnewswire" /> Heralding a way to organize the "unstructured data within video" Vū Digital seeks to "convert video elements - the people, places, and things that appear - into metadata." <ref name="clarionledger">{{cite web|work=The Clarion-Ledger|url=http://www.clarionledger.com/story/money/business/2015/05/07/video-data-technology-will-transformative/70977508/|title=Video-to-data technology will be ‘transformative’|date=7 May 2015}}</ref> |
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V2D aims to take advantage of digital data, 90% of which will be in video form by 2017, by unlocking the power of video. Roger Entner, a telecom industry analyst, remarked that the "practical applications are many" as there is no technology that is capable of organizing unstructured data within video "as easily as this".<ref name="clarionledger" /> |
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The company hopes to provide opportunities such as "brand valuation, search engine optimization, personalized video delivery, targeted time ads, and archiving, search, and tagging" to "harness video data that will improve search results, click-through rates and traffic" to name a few.<ref name="prnewswire" /> Vice President of Operations B. Wade Smith suggests that the data can be "used by anyone in the video value chain" citing "creators, publishers or marketers". V2D extracts the data into text, something that is "easy to analyze."<ref name="techcrunch">{{cite web|work=TechCrunch|url=http://techcrunch.com/2015/05/04/video-to-data/|title=Vu Digital Translates Videos Into Structured Data|date=4 May 2015}}</ref> |
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== References == |
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{{reflist}} |
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] |
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] |
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