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{{short description|American food company}}
{{Advert|date=July 2016}}
{{distinguish|Just Eat}}
{{Use mdy dates|date=May 2016}}
{{Use mdy dates|date=February 2018}}
{{Infobox company {{Infobox company
| name = Hampton Creek Inc. | name = Eat Just, Inc.
| logo = Hampton Creek logo.png | logo = ]
| type = Private
| logo_alt = A black egg on a white background. A sprout is growing from the bottom of the egg.
| industry = Food
| former_name = Beyond Eggs, Inc.<br/>Hampton Creek Foods, Inc.
| former_name = Beyond Eggs, Hampton Creek Foods, Inc.
| type = ]
| founded = {{start date and age|2011}}
| revenue = Estimated US$30&nbsp;million (2014)<ref name="privcoa"/>
| founders = {{Unbulleted list|]|]}}
| industry = ]
| hq_location_city = Alameda, California, United States
| foundation = {{Start date|2011|12|11}}
| hq_location_country =
| founder = ], ]
| key_people = Josh Tetrick, CEO
| location_city = ]
| num_employees =
| location_country = U.S.
| num_employees_year = <!-- Year of num_employees data (if known) -->
| coordinates = {{coord|37.772142|-122.411514}}
| website = {{URL|ju.st}}
| products = ], Just Cookies, Just Cookie Dough
| website = {{URL|hamptoncreek.com}}
}} }}

'''Hampton Creek''', also known as '''Hampton Creek Foods,'''<ref name="uobserversydney"/> is a ] company headquartered in ] focused on finding new ways of utilizing plants in food products.<ref name=Mashable/><ref name="Fast Company"/> Founded in December 2011 by ] and CEO ],<ref name="tetricka"/><ref name="biltonnyt"/> as of December 2014 the company had fundraised an accumulated $120 million<ref name=Fortune/> from investors such as ],<ref name=usatoday14/> ],<ref name=forbes14/> and ].<ref name="nytimes"/><ref name="foodnavigator"/> With around 110 employees,<ref name="ffoodive"/> the company's products include mixes, dressings, cookies, mayos and cookie dough currently distributed through ], ], ],<ref>{{Cite web|url=http://fortune.com/2016/03/03/walmart-target-hampton-creek/|title=Exclusive: Hampton Creek Makes Big Moves Beyond Mayo in Walmart and Target|website=Fortune|access-date=April 14, 2016}}</ref> ],<ref name="Buhr"/> the ],<ref name="Buhr"/> ],<ref name=Mashable/> ],<ref name=Mashable/> and ], among other companies.<ref name="Wallstreet Journal"/> Actively working to build "the world's largest database of plants" to aid in the selection of crop species, Hampton Creek is focused on making healthier more sustainable food.<ref name="Anna Roberts"/> In 2015 the ] named Hampton Creek a "Technology Pioneer,"<ref name="khampton piornere"/> and Hampton Creek saw 350% sales growth in 2015.<ref name="ffoodive"/>
'''Eat Just, Inc.''' is a private company headquartered in ], US. It develops and markets ] alternatives to conventionally produced egg products, as well as ] products. Eat Just was founded in 2011 by ] and ]. It raised about $120 million in early venture capital and became a ] in 2016 by surpassing a $1 billion valuation. It has been involved in several highly publicized disputes with traditional egg industry interests. In December 2020, its cultivated chicken meat became the first ] to receive regulatory approval in ]. Shortly thereafter, Eat Just's cultured meat was sold to diners at the Singapore restaurant 1880, making it the "world's first commercial sale of cell-cultured meat".<ref>{{cite journal |last1=Scully |first1=Matthew |title=Hello Cultured Meat, Goodbye to the Cruelty of Industrial Animal Farming |journal=National Review |date=17 January 2021 |url=https://www.nationalreview.com/2021/01/hello-cultured-meat-good-bye-to-the-cruelty-of-industrial-animal-farming/ |access-date=18 January 2021}}</ref>


==History== ==History==
===2011–2014===
Eat Just Inc. was founded in 2011 under the name Beyond Eggs and then Hampton Creek Foods<ref>{{cite web | title=Disruptive Foods: What Seemed Impossible Sizzles in the Private Market | website=SharesPost | date=May 31, 2019 | url=https://sharespost.com/insights/articles/disruptive-foods-impossible-foods-beyond-meat-just/ | access-date=February 25, 2020}}</ref> by childhood friends Josh Balk and Josh Tetrick.<ref name="Purdy 2020 p.">{{cite book | last=Purdy | first=Chase | title=Billion dollar burger : inside big tech's race for the future of food | publisher=Portfolio / Penguin, an imprint of Penguin Random House LLC | publication-place=New York, New York | year=2020 | isbn=978-0-525-53694-9 | oclc=1121602679 }}</ref>{{RP|26}} It started in ], then moved to Tetrick's garage in ] in 2012.<ref name="journal">{{cite journal|title=Just: Positioned to Target Mainstream Tastes?|publisher=University of Virginia|url=https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3445952|date=September 4, 2019|first1=Luca|last1=Cian|first2=Gerry|last2=Yemen|first3=Jeff|last3=Boichuk|ssrn=3445952}}</ref><ref name="Bosker 2017" /><ref name="Washington Post 2015">{{cite news | title=Can a California company do better than the egg? | newspaper=The Washington Post | date=March 2, 2015 | url=https://www.washingtonpost.com/lifestyle/food/cracking-the-code/2015/03/02/43d36bfe-ae5d-11e4-9c91-e9d2f9fde644_story.html | access-date=February 26, 2020|first=Sarah|last=Henry}}</ref> At the time, the company had about 30 employees.<ref name="Purdy 2020 p." />{{RP|118}} Initially, it had $500,000<ref name="Bosker 2017">{{cite web | last=Bosker | first=Bianca | title=Mayonnaise, Disrupted | website=The Atlantic | date=October 2, 2017 | url=https://www.theatlantic.com/magazine/archive/2017/11/hampton-creek-josh-tetrick-mayo-mogul/540642/ | access-date=February 27, 2020}}</ref> then $2 million in venture capital funding from ].<ref name="TechCrunch" />


Hampton Creek's first two years were spent in research and development.<ref>{{cite web | title=Xconomy: Hampton Creek Foods Reinvents the Egg---and Cookie Dough | website=Xconomy | date=December 24, 2013 | url=https://xconomy.com/san-francisco/2013/12/24/hampton-creek-foods-reinvents-egg-cookie-dough/ | access-date=February 25, 2020}}</ref> It tested plant varieties in a lab<ref name="journal" />{{RP|3}} in order to identify plant proteins with properties similar to chicken eggs,<ref name="mother">{{cite news|url=https://www.motherjones.com/environment/2013/12/beyond-eggs-meat-josh-tetrick/|newspaper=Mother Jones|date=December 2, 2013|first=Sydney|last=Brownstone|title=Can Silicon Valley Make Fake Meat and Eggs That Don't Suck?}}</ref><ref name="WIRED 2013">{{cite magazine |first=Kyle|last=VanHemert| title=Inside Look: The Startup Lab Using Plants to Make Next-Gen Super Eggs | magazine=WIRED | date=December 10, 2013 | url=https://www.wired.com/2013/12/inside-the-lab-thats-using-plant-proteins-to-create-next-gen-super-eggs/ | access-date=February 24, 2020}}</ref><ref name="Mac 2013">{{cite web | last=Mac | first=Ryan | title=Bill Gates' Food Fetish: Hampton Creek Foods Looks To Crack The Egg Industry | website=Forbes | date=November 23, 2013 | url=https://www.forbes.com/sites/ryanmac/2013/11/23/bill-gates-food-fetish-hampton-creek-foods-looks-to-crack-the-egg-industry/ | access-date=February 25, 2020}}</ref> such as gelling and emulsifying.<ref name="journal" />{{RP|3}} Eat Just created an automated process for testing plants that was patented in 2016.<ref name="journal" />{{RP|3, 17}} Information like each plant's drought tolerance, taste, and any likely allergenic problems were compiled into a database called Orchard.<ref name="Purdy 2020 p." />{{RP|61}}
===Background and founding (2011)===
The ] company Hampton Creek was founded in the summer of 2011<ref name="triplepudit"/> by ] and ]. Balk at the time was the senior director of food policy for ] (HSUS) farm animal division,<ref name=autogenerated1/> and prior to that had been known for his work at ] (COK).<ref name="compassionover"/> Tetrick was an American entrepreneur who had worked on social campaigns as a ].<ref name="triplepudit"/> Both founders had been friends since their teenage years,<ref name="pbestlaid"/> and together they developed the concept of a plant-based food company stemming from problems both of them noticed in the global food system.<ref name="triplepudit"/> Explained Balk, "if there were a plant-based ] that had the same taste and texture as normal eggs... that would meet a need consumers and food customers have that hasn’t been filled yet."<ref name="triplepudit"/>


In September 2013, ] became the first major grocery chain to sell Hampton Creek products,<ref name="Mac 2013" /><ref name="MIT">{{cite web | last=Greenwald | first=Ted | title=Hampton Creek and Other Startups Hope to Get into the Food Supply | website=MIT Technology Review | date=May 7, 2014 | url=https://www.technologyreview.com/s/527056/the-next-startup-crazefood-20/ | access-date=February 26, 2020}}</ref> when it started using JUST Mayo in certain prepared foods.<ref name="Greenwald 2014">{{cite web | last=Greenwald | first=Ted | title=Hampton Creek and Other Startups Hope to Get into the Food Supply | website=MIT Technology Review | date=May 7, 2014 | url=https://www.technologyreview.com/s/527056/the-next-startup-crazefood-20/ | access-date=February 24, 2020}}</ref> This was followed by deals with ] and ].<ref name="MIT" /><ref name="Time 2014">{{cite magazine | title=Eggless Eggs Exist and This Is What They Taste Like | magazine=Time | date=August 18, 2014 | url=https://time.com/3117300/eggless-egg-hampton-creek-just-mayo/ | access-date=February 24, 2020}}</ref><ref>{{cite web | last=Bradshaw | first=Tim | title=Food 2.0: the future of what we eat | website=Financial Times | date=October 31, 2014 | url=https://www.ft.com/content/bfa6fca0-5fbb-11e4-8c27-00144feabdc0 | access-date=February 26, 2020}}</ref> By early 2014, the company had raised $30 million in venture capital funding.<ref>{{cite web | last=Mac | first=Ryan | title=Egg Replacing Startup Hampton Creek Foods Raises $23 Million From Asia's Richest Man And Yahoo Cofounder Jerry Yang | website=Forbes | date=February 17, 2014 | url=https://www.forbes.com/sites/ryanmac/2014/02/17/egg-replacing-startup-hampton-creek-foods-raises-23-million-from-asias-richest-man-and-yahoo-cofounder-jerry-yang/ | access-date=February 26, 2020}}</ref> Later that year, it raised another $90 million.<ref>{{cite web | last=Mac | first=Ryan | title=Unilever Drops Mayo Lawsuit Against Egg-Replacing Startup Hampton Creek | website=Forbes | date=December 18, 2014 | url=https://www.forbes.com/sites/ryanmac/2014/12/18/unilever-drops-mayo-lawsuit-against-egg-replacing-startup-hampton-creek/ | access-date=February 24, 2020}}</ref><ref name="newsweek">{{cite news|url=https://www.newsweek.com/2015/01/02/eggless-egg-you-can-fry-293971.html|newspaper=Newsweek|first=Andrew|last=Zaleski|date=December 22, 2014|title=An Eggless Egg You Can Fry}}</ref>
The duo set about finding a technical partner who "understood the biochemical properties of food and how to manipulate ingredients to make them perform better, especially in ]." Johan Boot, the former R&D director at ], was subsequently hired.<ref name="triplepudit"/> Later that summer the company initiated initial plans and meetings with ], a venture capital firm based in ].<ref name="nytimes"/> Some early research for the Canadian yellow pea protein formula was outsourced for its foaming, gelling, moisture retention<ref>{{Cite news|url=http://www.economist.com/news/technology-quarterly/21645497-tech-startups-are-moving-food-business-make-sustainable-versions-meat|title=Silicon Valley gets a taste for food|newspaper=The Economist|issn=0013-0613|access-date=May 2, 2016}}</ref> and Hampton Creek soon moved ] in house,<ref name="iethicsa"/> and the patent for a "plant-based egg substitute and method of manufacture" was filed on November 2, 2011.<ref name=patentforeggs/> Tetrick stated to '']'' in October 2013, that “while a chicken egg will never change, our idea is that we can have a product where we push updates into the system, just like ] updates its ] operating system. So our mayo is version 1.0, and the next version will be 2.0, which will be less expensive and last twice as long.”<ref name="biltonnyt"/>


The ] responded to the growth of Hampton Creek and other egg substitute companies with an advertising campaign featuring the slogan "Accept No Substitutes."<ref name="Mac 2013" />
===Relocation and new products (2012-2013)===
The organization received $500,000 in ] in December 2011 from ],<ref name="foodnavigator" /> its first round of investments.<ref name="nytimes"/> In June 2012, Hampton Creek relocated from Southern California to a facility in Northern California,<ref name="foodnavigator" /> specifically the ] district of ].<ref name="triplepudit"/> Also in June after the relocation,<ref name="nytimes"/> the company received a $1.5 million ] round of funding from Khosla Ventures. The funds were used to expand the company's headquarters and add additional employees. One of the first new hires was chef Chris Jones, former Chef de Cuisine of Moto restaurant in Chicago, and a former '']'' contestant.<ref name="foodnavigator" /> In February 2013, Hampton Creek launched its first product, Beyond Eggs, an eggs-free egg replacement using plant-based ingredients such as peas.<ref name="tetricka"/> Their second product ] was released around seven months later.<ref name="joshuacklen"/>


===2014–2016===
Hampton Creek continued to hire staff as it released new products. The '']'' stated in April 2013 that Hampton Creek had since its founding hired "a protein chemist, a food scientist," and a "sales executive from ],"<ref name="nytimes"/> and by later that summer the company had 25 employees. By July 2013, Hampton Creek had raised a total of $4.5m in funds.<ref name="triplepudit"/> By September 2013, the company continued to market its Just Mayo and Beyond Eggs for Cookies brands, and was also in production on "cookie dough called Eat the Dough and a product that scrambles like a real egg."<ref name="Fast Company"/> Just Mayo was introduced to several ] stores in Northern California in the middle of September 2013, spreading to Whole Foods stores in other states<ref name="Fast Company"/> in October.<ref name="biltonnyt"/>
In October 2014, competitor ] sued Hampton Creek Foods alleging the "JUST Mayo" name misled consumers into believing the product contained real eggs.<ref>{{cite web | title=Hellmann's Maker Sues Company Over Its Just Mayo Substitute Mayonnaise | website=The New York Times | date=November 10, 2014 | url=https://www.nytimes.com/2014/11/11/business/unilever-sues-a-start-up-over-mayonnaise-like-product.html | access-date=February 26, 2020}}</ref><ref name="Lagorio-Chafkin 2014">{{cite web | last=Lagorio-Chafkin | first=Christine | title=Egg-Free Food Startup Unfazed by Mayonnaise Lawsuit | website=Inc.com | date=November 11, 2014 | url=https://www.inc.com/christine-lagorio/hampton-creek-just-mayo-lawsuit-response.html | access-date=February 26, 2020}}</ref> Public sentiment favored Hampton Creek and more than 100,000 people eventually signed a Change.org petition asking Unilever to "stop bullying sustainable food companies."<ref name="Lagorio-Chafkin 2014" /><ref name="Kaplan 2015">{{cite news | last=Kaplan | first=Sarah | title=How little 'Just Mayo' took on Big Egg and won | newspaper=The Washington Post | date=December 18, 2015 | url=https://www.washingtonpost.com/news/morning-mix/wp/2015/12/18/how-little-just-mayo-took-on-big-egg-and-won/ | access-date=February 27, 2020}}</ref><ref>{{cite web | last=Rooney | first=Ben | title=Unilever lays an egg: Drops Just Mayo lawsuit | website=CNNMoney | date=December 19, 2014 | url=https://money.cnn.com/2014/12/19/news/companies/mayo-lawsuit-unilever/index.html | access-date=February 26, 2020}}</ref><ref>{{cite web | last=Gasparro | first=Annie | title=Hellmann's Seeks Justice vs. Just Mayo | website=WSJ | date=November 11, 2014 | url=https://www.wsj.com/articles/hellmanns-seeks-justice-vs-just-mayo-1415664732 | access-date=February 26, 2020}}</ref> Unilever withdrew its lawsuit<ref>{{cite web | last=Mac | first=Ryan | title=Unilever Drops Mayo Lawsuit Against Egg-Replacing Startup Hampton Creek | website=Forbes | date=December 18, 2014 | url=https://www.forbes.com/sites/ryanmac/2014/12/18/unilever-drops-mayo-lawsuit-against-egg-replacing-startup-hampton-creek/ | access-date=February 26, 2020}}</ref> six weeks after filing it.<ref>{{cite web | title=Unilever drops lawsuit against vegan mayonnaise maker | website=Los Angeles Times | date=December 19, 2014 | url=https://www.latimes.com/business/la-fi-mayo-lawsuit-20141218-story.html | access-date=February 24, 2020}}</ref> However, the ] sent a warning letter saying the Just Mayo name was misleading to consumers, since the product must contain real eggs to be called "mayonnaise."<ref>{{cite web | last=Koren | first=Marina | title=The FDA Says Eggless Mayo Isn't Real Mayo | website=The Atlantic | date=August 25, 2015 | url=https://www.theatlantic.com/national/archive/2015/08/the-true-meaning-of-mayonnaise/402286/ | access-date=February 26, 2020}}</ref><ref>{{cite magazine | title=FDA: Vegan 'Just Mayo' Can't Call Itself Mayonnaise | magazine=Time | date=August 25, 2015 | url=https://time.com/4009893/hampton-creek-just-mayo-vegan-egg/ | access-date=February 26, 2020}}</ref> In December 2015, Hampton Creek reached an agreement with the FDA to make it more clear in the Just Mayo packaging that it does not contain real eggs.<ref>{{cite web | title=F.D.A. Allows Maker of Just Mayo to Keep Product's Name | website=The New York Times | date=December 17, 2015 | url=https://www.nytimes.com/2015/12/18/business/fda-allows-maker-of-just-mayo-to-keep-products-name.html | access-date=February 27, 2020}}</ref> Publicity from the lawsuit<ref name="Washington Post 2015" /><ref name="Kaplan 2015" /> and an egg shortage from the ]<ref>{{cite web | last=Carson | first=Biz | title=The US egg shortage is good news for this startup that wants to replace eggs with plants | website=Business Insider | date=July 6, 2015 | url=https://www.businessinsider.com/hampton-creek-benefitting-from-us-avian-flu-egg-shortage-2015-7 | access-date=February 26, 2020}}</ref> helped Hampton Creek grow.


In late 2015, several former employees anonymously alleged Hampton Creek was exaggerating the science behind its products, mislabeling the ingredients in pre-production samples, and manipulated employment contracts.<ref>{{cite web | last=Carson | first=Biz | title=Sex, lies, and eggless mayonnaise: Something is rotten at food startup Hampton Creek, former employees say | website=Business Insider | date=August 5, 2015 | url=https://www.businessinsider.com/hampton-creek-ceo-complaints-2015-7 | access-date=February 26, 2020}}</ref><ref name="WIRED 2015">{{cite magazine | title=Want to Make Enemies Fast? Try Inventing a Vegan Egg | magazine=WIRED | date=September 9, 2015 | url=https://www.wired.com/2015/09/want-make-enemies-fast-try-inventing-vegan-egg/ | access-date=February 27, 2020}}</ref> Then, emails secured through the ] showed that the ] hired ] to engage in a campaign targeting Hampton Creek's reputation.<ref name="WIRED 2015" /><ref>{{cite web | last=Thielman | first=Sam | title=US-appointed egg lobby paid food blogs and targeted chef to crush vegan startup | website=the Guardian | date=September 6, 2015 | url=http://www.theguardian.com/business/2015/sep/06/usda-american-egg-board-paid-bloggers-hampton-creek | access-date=February 27, 2020}}</ref> Among other things, the emails inferred the Egg Board discussed interfering with Hampton's contract with Whole Foods, encouraged Unilever in their legal actions against Hampton Creek, and made jokes about hiring a hitman to kill the Hampton Creek CEO.<ref>{{cite web | last=Carson | first=Biz | title=Eggless-mayo startup Hampton Creek claims government agencies are behind a mayo conspiracy | website=Business Insider | date=September 3, 2015 | url=https://www.businessinsider.com/hampton-creek-releases-government-emails-2015-9 | access-date=February 27, 2020}}</ref><ref>{{cite web | title=How Big Egg Tried To Bring Down Little 'Mayo' (And Failed) | website=NPR.org | date=September 3, 2015 | url=https://www.npr.org/sections/thesalt/2015/09/03/437213511/how-big-egg-tried-to-bring-down-little-mayo-and-failed | access-date=February 27, 2020}}</ref><ref>{{cite web | title=The egg industry launched a secret two-year war against a vegan mayonnaise competitor | website=Los Angeles Times | date=October 7, 2016 | url=https://www.latimes.com/business/la-fi-egg-board-investigation-20161007-snap-story.html | access-date=February 27, 2020}}</ref> The ] opened an investigation and the CEO of the Egg Board resigned.<ref>{{cite web | last=Thielman | first=Sam | title=USDA scrambles to investigate egg lobby as CEO resigns | website=the Guardian | date=October 23, 2015 | url=http://www.theguardian.com/business/2015/oct/23/usda-investigate-american-egg-board-hampton-creek-just-mayo | access-date=February 27, 2020}}</ref><ref>{{cite web | title=USDA Begins Investigation Into American Egg Board over Mayo Fight | website=Fortune | date=October 23, 2015 | url=https://fortune.com/2015/10/23/feds-investigate-alleged-conspiracy-against-vegan-mayonaise/ | access-date=February 27, 2020|first=Claire|last=Groden}}</ref><ref>{{cite web | title=Agriculture Commodity Groups Want Exemption from USDA-Related FOIA Requests | website=Fortune | date=May 2, 2016 | url=https://fortune.com/2016/05/02/wheres-the-beef-you-wont-be-able-to-find-out-if-agricultural-groups-get-their-way/ | access-date=February 27, 2020}}</ref>
===Growth of distribution (2014)===
On February 17, 2014, Hampton Creek announced it had raised $23 million in ]<ref name=usatoday14/> round led by multi-billionaire ]<ref name=forbes14/><ref name=vice14/><ref name=wallstreet14/><ref name=techcrunch14/> and ] co-founder ].<ref name=forbes14/> CEO ] announced that Hampton Creek would use the funds to continue its growth in North America, establish a presence in Asia, build strategic partnerships, and grow its team.<ref name=usatoday14/><ref name=wallstreet14/> Throughout the summer of 2014, Hampton Creek expanded its operations into a new 90,000 square-foot facility in San Francisco.<ref name="Buhr"/> Hampton Creek hired Dan Zigmond, described by ] as "]'s main data guy," in June 2014 to build a database for the company's research into plants.<ref name="Buhr"/> Zigmond, who had been working for eight years on ] and ], stated his plan was to "build the world’s largest plant database."<ref name="Buhr"/> Hampton Creek signed chef Ben Roche in July 2014.<ref name=Mashable/>


Then, in 2016, a Bloomberg story reported on evidence inferring that Hampton Creek bought its own products off of store shelves in order to inflate sales numbers during fund-raising.<ref name="Bloomberg 2016">{{cite web | title=Hampton Creek Ran Undercover Project to Buy Up Its Own Vegan Mayo | website=Bloomberg | date=August 4, 2016 | url=https://www.bloomberg.com/news/articles/2016-08-04/food-startup-ran-undercover-project-to-buy-up-its-own-products | access-date=February 27, 2020|first=Olivia|last=Zaleski}}</ref> Hampton Creek said this was part of an unorthodox quality control program.<ref name="Bloomberg 2016" /> The ] and the ] started an inquiry<ref>{{cite web | title=Hampton Creek Faces SEC Inquiry Over Buying Its Own Product | website=Fortune | date=August 20, 2016 | url=https://fortune.com/2016/08/20/hampton-creek-vegan-mayo/ | access-date=February 27, 2020}}</ref><ref>{{cite web | title=Hampton Creek's Mayo Buybacks Prompt Inquiry by the SEC | website=Bloomberg | date=August 19, 2016 | url=https://www.bloomberg.com/news/articles/2016-08-19/hampton-creek-s-mayo-buybacks-said-to-prompt-inquiry-by-the-sec | access-date=February 27, 2020|first1=Matt|last1=Robinson |first2=Olivia|last2= Zaleski}}</ref> that was closed in March 2017<ref>{{cite web | title=SEC, DOJ Close Inquiries into Just Mayo Maker Hampton Creek | website=Fortune | date=March 24, 2017 | url=https://fortune.com/2017/03/24/hampton-creek-sec-doj-inquiries-closed/ | language=rw | access-date=February 27, 2020}}</ref> after concluding the allegations were insignificant.<ref name="Purdy 2020 p." />{{RP|141-142}}
Hampton Creek launched its products into the ] in late June 2014,<ref name="Buhr"/> and in ] on September 24, 2014.<ref name=Mashable/> By that point their products were also available in Whole Foods, ], ],<ref name="Buhr"/> as well as through the catering company ], which serves meals in educational and industrial settings in around fifty countries.<ref name=Mashable/> With around 62 employees by August,<ref name=Mashable/> by December 2014 Hampton Creek sold its products in 15,000 locations, including ].<ref name="Wallstreet Journal"/> Also in December 2014 Hampton Creek raised $90 million, bringing total funding raised since the company's founding to $120 million.<ref name=Fortune/>


===2016–present===
===Recent developments (2015-2016)===
]
On August 5, 2015, the ] named Hampton Creek a "Technology Pioneer," shortlisting it with 48 other companies.<ref name="khampton piornere"/> Through ], Hampton Creek products are served in 2,300 public school, around 400 universities, stadiums, and the ].<ref name="clatimeshammpton"/> Revenues increased 350% in 2015,<ref name="ffoodive"/><ref name="dfebruary42016"/> and that year the number of employees grew from 60<ref name="dfebruary42016"/> to the current number of 127.<ref>{{Cite web|url=http://www.forbes.com/sites/robindschatz/2016/04/30/hampton-creek-ceo-josh-tetrick-talks-about-the-challenges-of-scaling-fast-interview/2/#5cee6be06a21|title=Hampton Creek's CEO Josh Tetrick Talks About The Challenges Of Scaling Fast|last=Schatz|first=Robin D.|website=Forbes|access-date=2016-05-05}}</ref> The company has projected that around 10% of their sales in 2016 will be international, primarily in ].<ref name="clatimeshammpton"/>
By 2016, Eat Just had 142 employees.<ref name="journal" />{{RP|17}} Late that year, it also substantially expanded its laboratory testing of prospective plant proteins, using robots and automation.<ref>{{cite book | last=Shapiro | first=Paul | title=Clean meat: how growing meat without animals will revolutionize dinner and the world | publisher=Gallery Books | publication-place=New York | year=2018 | isbn=978-1-5011-8908-1 | oclc=1020292851 }}</ref>{{RP|302-303}} In August 2016, Hampton Creek raised another round of funding from investors.<ref name="Fortune 2017">{{cite web | title=Hampton Creek, Now a Unicorn, Shakes Up Management Team | website=Fortune | date=April 1, 2017 | url=https://fortune.com/2017/05/01/hampton-creek-unicorn-management/ | language=rw | access-date=February 27, 2020}}</ref> The funding made the company a ] with a valuation of over $1 billion, but the amount of the funding was not disclosed.<ref name="Fortune 2017" />


In June 2017, Target stopped selling Hampton Creek products after seeing an anonymous letter alleging food safety issues, such as '']'' and '']'' at Eat Just's manufacturing facility.<ref>{{cite web | title=Target yanked Hampton Creek products after mysterious allegations. Vegans aren't happy | website=Los Angeles Times | date=June 28, 2017 | url=https://www.latimes.com/business/la-fi-target-hamptoncreek-20170628-htmlstory.html | access-date=February 27, 2020}}</ref><ref name="Bloomberg 2017">{{cite web | title=Target Begins Removing Hampton Creek's Products From Stores | website=Bloomberg | date=June 22, 2017 | url=https://www.bloomberg.com/news/articles/2017-06-22/target-begins-removing-hampton-creek-s-products-from-stores | access-date=February 27, 2020|first=Olivia|last=Zaleski}}</ref> Target said none of its customers reported getting sick<ref name="Bloomberg 2017" /> and an FDA investigation found no contaminants in Hampton Creek's products.<ref name="Bosker 2017" />
On February 2016, the ] brand ] launched a new mayo product without eggs.<ref name="emayowars"/> Despite the new market competition, Tetrick described the development as "an extraordinarily positive thing," explaining to the press that he and Balk "didn't start Hampton Creek to do anything but try and make the food system much closer to our values and there is no way just one company can do it." He stated further, "as other companies begin to embrace the things we are doing, I'd encourage them to focus on everyday people , as that is what is really going to change things."<ref name="dfebruary42016"/>


Several of Hampton Creek's executives were fired in 2017, after the company alleged they were trying to take away CEO Josh Tetrick's control of the company.<ref>{{cite web | last=Rushe | first=Dominic | title=Food startup Hampton Creek fires three executives amid claims of planned coup | website=the Guardian | date=June 5, 2017 | url=http://www.theguardian.com/technology/2017/jun/05/hampton-creek-just-mayo-firings | access-date=February 27, 2020}}</ref> By July 2017, the entire board had been fired, resigned, or moved to an advisory role except for the CEO and founder Josh Tetrick,<ref>{{cite web | title=Hampton Creek's Board Has Split Leaving CEO Sole Member | website=Fortune | date=July 17, 2017 | url=https://fortune.com/2017/07/17/hampton-creek-board-quits/ | access-date=October 12, 2020}}</ref><ref>{{cite web | title=Hampton Creek's entire board - except the CEO - just quit | website=Business Insider Nederland |first=Leanna|last=Garfield | date=July 17, 2017 | url=http://www.businessinsider.com/hampton-creeks-board-directors-ceo-2017-7 | language=nl | access-date=February 27, 2020}}</ref> reportedly over disputes with the CEO.<ref name="Los Angeles Times 20172">{{cite web | title=Can you make meat without an animal? Hampton Creek is betting its future on it | website=Los Angeles Times |first=Geoffrey|last=Mohan| date=September 20, 2017 | url=https://www.latimes.com/business/la-fi-clean-meat-hamptoncreek-20170915-story.html | access-date=February 27, 2020}}</ref> Five new board members were appointed.<ref name="journal" />{{RP|9}}
In August 2016, ] and Bloomberg News reported allegations against Hampton Creek’s quality assurance program. It was alleged that in the lead-up to a venture capital funding round in 2014, Hampton Creek engaged contractors to visit leading retailers and buy its eggless Just Mayo product. In the article, CEO Josh Tetrick told both ] and Fast Company that the program was less about boosting sales than about pulling faulty product off shelves and to perform atypical quality assurance tests.<ref>{{Cite web|url=http://www.fastcompany.com/3062632/the-real-hustle-behind-hampton-creeks-buy-up-scheme|title=The Real Hustle Behind Hampton Creek's Buy-Up Scheme|date=2016-08-08|language=en-US|access-date=2016-08-08}}</ref> Bloomberg cited emails sent by Caroline Love, a vice-president at Hampton Creek, which instructed the contractors to visit retail outlets to buy the product. Hampton Creek also reportedly asked contractors to call retail outlets to make inquiries about Just Mayo in an effort to make it appear that there was interest in the product.<ref>{{Cite web|url=https://www.bloomberg.com/news/articles/2016-08-04/food-startup-ran-undercover-project-to-buy-up-its-own-products|title=Hampton Creek Ran Undercover Project to Buy Up Its Own Vegan Mayo|last=Zaleski|first=Olivia|website=Bloomberg News|access-date=2016-08-07}}</ref> All to which the CEO and founder replied we'll be sharing the facts, as opposed to the inaccuracies reported by Bloomberg," ] told Bloomberg in an emailed statement<ref>{{Cite web|url=http://money.cnn.com/2016/08/23/technology/hampton-creek-sec-just-mayo/index.html|title='Just Mayo' startup goes from one hot seat to another|last=O'Brien|first=Sara Ashley|date=2016-08-23|website=CNNMoney|access-date=2016-08-24}}</ref> and also wrote a technical explanation of what has been called the "Mayo Buyout".<ref>https://www.hamptoncreek.com/thegreatmayobuyoutof2014</ref>


Hampton Creek started transitioning its website and other branding to focus on the "Just" name in June 2017.<ref name="Business Insider 2018" /> The company's legal name was changed the following year.<ref name="Business Insider 2018">{{cite web |first=Erin|last=Brodwin| title=A fiery brand war between a Silicon Valley mayo startup and Jaden Smith's bottled water company is heating up - and one is alleging 'deceptions and misrepresentations' | website=Business Insider Nederland | date=June 25, 2018 | url=http://www.businessinsider.com/jaden-smith-lawsuit-hampton-creek-just-water-2018-6 | access-date=February 25, 2020}}</ref> This prompted trademark litigation with a ] company run by ] that also uses the "Just" brand.<ref name="Business Insider 2018" />
==In the media==
Since its founding in 2011, Hampton Creek has garnered significant coverage in publications such as the '']'',<ref name="makingibbergest"/> '']'',<ref name=Fortune/> '']'',<ref name="rconstumeristb"/> '']'',<ref name=forbes14/><ref name=Forbes/> '']'',<ref name=usatoday14/> ]<ref name="largestplanever"/> '']'',<ref name="youcanfryl"/> the '']'',<ref name="Wallstreet Journal"/> and '']''<ref name="Fast Company"/> among others.<ref name=Mashable/> '']'' named Hampton Creek to its "100 Most Brilliant Companies" list,<ref name=Mashable/> and the company has also been featured in television and radio outlets such as ],<ref name="disrupt"/> ],<ref name="nprbloggers"/> and the ].<ref name="bizzareefoods"/> Hampton Creek was one of three companies featured in ]' March 2013 documentary<ref name="thegatesnotes"/> ''The Future of Food'',<ref name="mashabelgoodfoods"/> and the Hampton Creek factory appeared in ] of '']'', airing on December 23, 2013.<ref name="bizzareefoods"/> In June 2014, CNBC named Hampton Creek No. 36 on its annual Disruptor 50 list, which is describes as "private companies in 27 industries... whose innovations are revolutionizing the business landscape."<ref name="disrupt"/>


In late 2019, Eat Just Inc. acquired its first manufacturing plant.<ref name="Bloomberg 2019">{{cite web | title=Eggless Egg-Maker Buys First Plant in Bid to Crack Costs | website=Bloomberg | date=December 12, 2019 | url=https://www.bloomberg.com/news/articles/2019-12-12/eggless-egg-maker-buys-first-plant-in-bid-to-crack-costs | access-date=February 27, 2020|first=Deena|last=Shanker}}</ref> The 30,000 square foot plant in ], was originally a Del Dee Foods plant.<ref name="Bloomberg 2019" /> Eat Just sales increased by more than 100% from February to July 2020, due to the ].<ref>{{cite web | last=Splitter | first=Jenny | title=Eat Just Expands To 17,000 Grocery Stores As Interest In Plant-Based Food Grows | website=Forbes | date=September 2, 2020 | url=https://www.forbes.com/sites/jennysplitter/2020/09/02/eat-just-new-retail-expansion/ | access-date=September 25, 2020}}</ref><ref>{{cite web | last=Naidu | first=Richa | title=Exclusive: Plant-based egg maker JUST sees profit next year, then will look at IPO | website=U.S. | date=August 19, 2020 | url=https://www.reuters.com/article/us-eat-just-ipo-exclusive-idUSKCN25F1CK | access-date=September 25, 2020}}</ref>
A ] in late 2015<ref name="nprbloggers"/> revealed that the government-controlled ] (AEB) had engaged in a ] through online media, with the board's CEO dubbing Hampton Creek a "major threat" to the egg industry. As the ] prohibits advertising by its marketing boards "deemed disparaging to another commodity," the revelation met with a fair degree of controversy in the press,<ref name="guardian-justmayoaeb"/> resulting in AEG changing PR agencies and the resignation of the AEG president.<ref name="fnewpragency"/>


In 2020, Eat Just created an Asian subsidiary with Proterra Investment Partners Asia.<ref>{{cite web | last=Shu | first=Catherine | title=Eat Just partners with Proterra to launch a new subsidiary in Asia | website=TechCrunch | date=October 20, 2020 | url=https://techcrunch.com/2020/10/20/eat-just-partners-with-proterra-to-launch-a-new-subsidiary-in-asia/ | access-date=October 21, 2020 }}</ref> Through the joint venture, Proterra promised to invest up to $100 million and, with Eat Just, started building a manufacturing facility in Singapore.<ref>{{cite web | title=Plant-based egg producer Eat Just to build Singapore factory | website=Reuters | date=October 20, 2020 | url=https://www.reuters.com/article/us-eat-just-singapore-idUSKBN2750YC | access-date=October 21, 2020}}</ref>
In the spring of 2016 several agriculture associations including the ], the ], the ], the National Milk Producers Federation, the ], and ]—wrote a letter to the heads of the House’s subcommittee to request the inclusion of language that would make the organizations exempt from FOIA requests.<ref>{{Cite web|url=http://fortune.com/2016/05/02/wheres-the-beef-you-wont-be-able-to-find-out-if-agricultural-groups-get-their-way/|title=Where’s the Beef? You Won’t be Able to Find out if Agricultural Groups Get Their Way|date=May 2, 2016|website=Fortune|access-date=May 4, 2016}}</ref> These programs have long been controversial because they use government authority to collect money for private commercial goals, such as advertising campaigns and research on the nutritional quality of particular foods.<ref>{{Cite web|url=http://www.npr.org/sections/thesalt/2016/05/02/476163064/under-attack-commodity-promotion-programs-try-to-hide-their-emails|title=Under Attack, Commodity Promotion Programs Try To Hide Their Emails|website=NPR.org|access-date=May 4, 2016}}</ref> The National Farmers Union came out against the inclusion of the language in the bill as they believe FOIA is a central pillar of transparency in our democracy.<ref>{{Cite web|url=http://nfu.org/foia-and-the-agricultural-checkoff-programs/4651|title=FOIA and the Agricultural Checkoff Programs|date=May 3, 2016|website=National Farmers Union|language=en-US|access-date=May 4, 2016}}</ref>


Eat Just raised $200 million in funding in March 2021<ref name="León 2021">{{cite web | last=León | first=Riley de | title=Plant-based food start-up Eat Just receives $200 million investment led by Qatar | website=CNBC | date=March 25, 2021 | url=https://www.cnbc.com/2021/03/25/plant-based-food-company-eat-just-nabs-200-million-investment.html | access-date=March 29, 2021}}</ref> to fund global expansion.<ref>{{cite web | last=Shanker | first=Deena | title=Faux-Egg Maker Eat Just Raises $200 Million More in Latest Round | website=Bloomberg.com | date=March 23, 2021 | url=https://www.bloomberg.com/news/articles/2021-03-23/faux-egg-maker-eat-just-raises-200-million-more-in-latest-round | access-date=March 29, 2021}}</ref> Also in 2021, Eat Just's GOOD Meat subsidiary raised $267 million in venture capital funding.<ref name="Rogers 2022" />
Checkoff programs have come under increased scrutiny partly due to the exposé of the ] and their unethical activities regarding Hampton Creek<ref>{{Cite web|url=http://www.villagevoice.com/restaurants/got-ads-agriculture-industry-attempts-to-cover-its-tracks-against-foia-requests-8589350|title=Got Ads? Agriculture Industry Attempts to Cover Its Tracks Against FOIA Requests|last=Ventiera|first=Sara|date=2016-05-12|website=Village Voice|access-date=2016-05-19}}</ref>


In May, 2022, Eat Just signed a contract with ABEC Inc., which manufactures bioprocess equipment, to build 10 bioreactors for growing meat. Tetrick estimates that the new bioreactors could potentially produce 30 million pounds of cultured meat per year. The location for the bioreactors is pending regulatory approval by the ] and ].<ref>{{cite web | last=Zimberoff | first=Larissa | title=This Bay Area company seeks to become the world's largest grower of cultured meat at 30 million pounds per year | website=San Francisco Chronicle | date=May 26, 2022 | url=https://www.sfchronicle.com/food/article/Eat-Just-cultured-meat-17196579.php | access-date=May 27, 2022}}</ref> In 2023, ABEC filed a lawsuit again Eat Just for breach of contract. The lawsuit alleges that Eat Just has failed to live up to its financial obligations and has failed to pay over $30 million worth of invoices.<ref>{{Cite web |last=Watson |first=Elaine |date=2023-09-06 |title=Eat Just's GOOD Meat division hasn't paid its bills, says bioreactor co; parties in arbitration |url=https://agfundernews.com/eat-justs-good-meat-division-hasnt-paid-its-bills-says-bioreactor-co-parties-in-arbitration |access-date=2023-12-07 |website=AgFunderNews |language=en-US}}</ref>
In April 2016 food boards—including the leading producers of beef, milk, pork, potatoes, and eggs— convinced Congress to insert language into this year’s that would exempt them from all FOIA requests.<ref>{{Cite web|url=https://newrepublic.com/article/133871/big-food-doesnt-want-know|title=What Big Food Doesn't Want You To Know|last=Genoways|first=Ted|date=2016-06-15|website=New Republic|access-date=2016-08-04}}</ref> Most recently The Good Food Institute plans to sue the USDA<ref>{{Cite web|url=http://www.politico.com/tipsheets/morning-agriculture/2016/08/hampton-creek-just-mayo-scandal-spreads-a-well-worn-path-for-gmo-labeling-enforcement-cattlemen-test-esa-voluntary-conservation-push-215731|title=Hampton Creek 'Just Mayo' scandal spreads|website=POLITICO|access-date=2016-08-05}}</ref> for allegedly refusing to release documents related to last year's American Egg Board scandal.


Eat Just partnered with C2 Capital Partners in 2022, receiving $25 million from the private equity firm to expand Eat Just's operations in China.<ref>{{Cite web |date=2022-08-17 |title=Alibaba-backed private-equity firm invests in plant-based egg maker |url=https://www.scmp.com/business/companies/article/3189089/plant-based-egg-maker-eat-just-gets-us25-million-china-expansion |access-date=2022-08-17 |website=South China Morning Post |language=en}}</ref><ref>{{Cite web |date=August 17, 2022 |title=Eat Just is on a mission to sustainably feed Asia from its Singapore manufacturing facility |url=https://www.edb.gov.sg/en/business-insights/insights/eat-just-is-on-a-mission-to-sustainably-feed-asia-from-its-singapore-manufacturing-facility.html |access-date=2022-08-17 |website=www.edb.gov.sg}}</ref>
==Technology==


In April 2023, ] launched breakfast sandwich made with Just Egg in 500 B&N Cafés nationwide.<ref>{{Cite web |date=April 13, 2023 |title=US's largest bookseller Barnes and Noble launches vegan JUST Egg sandwich in 500 stores nationwide|url=https://www.veganfoodandliving.com/news/us-barnes-noble-vegan-just-egg-sandwich/ |access-date=2023-05-06 |website=Vegan Food & Living}}</ref>
===Food production===
Originally starting with a plant-based ], Hampton Creek aims to use technology to make healthier, cheaper food that has less impact on the environment.<ref name="Anna Roberts"/> The company's ] process involves "weeding out billions of proteins from hundreds of thousands of plants to figure out what could form the basis of a ] equivalent of an egg ." The scientists then propose a given protein for testing, which chefs then cook with other ingredients for taste. ]s then analyze the results and "block out the protein involved with poor results and others related to it."<ref name="largestplanever"/> Hampton Creek argues that its "method for producing egg-like, plant-based foods is, in fact, 48% more cost-effective than traditional eggs."<ref name=Mashable/> Notable scientists working for the company have included former lead of the ] team, Joshua Klein, PhD, who worked on HIV drug therapy research prior to working for Hampton Creek.<ref name="joshuacklen"/> In July 2014, Hampton Creek announced that Dan Zigmond, formerly lead data scientist at ], had been appointed VP of ].<ref name="Buhr"/> He left the position in May 2015 and moved to a strategic advisory role on data, technology, and recruiting.<ref name="linkedzigmonds"/>


===Chefs & Team=== == Lawsuits ==
Eat Just has been the subject of a number of lawsuits, primarily over unpaid bills. In 2023, bioreactor specialist ABEC sued Eat Just in a lawsuit claiming breach of contract due to Eat Just not paying over $61 million worth of invoices. Insiders said to ''Wired'' in 2023 that the company had a culture of paying suppliers late or withholding payment entirely.<ref>{{Cite magazine |last=Reynolds |first=Matt |title=Insiders Say Eat Just Is in Big Financial Trouble |url=https://www.wired.com/story/eat-just-financial-problems/ |access-date=2024-01-09 |magazine=Wired |language=en-US |issn=1059-1028}}</ref> In 2021, the company was sued by the landlord of its San Francisco headquarters, 2000 Folsom Partners LLC, over $2.6 million in overdue rent payments. Eat Just was also sued in 2021 by the Archer-Daniels-Midland Company over failing to pay a $15,000 2015 bill for hemp seeds, and by VWR International for $189,000 in unpaid debt.<ref>{{Cite news |last=McCormick |first=Erin |date=2021-06-16 |title=Eat Just is racing to put 'no-kill meat' on your plate. Is it too good to be true? |url=https://www.theguardian.com/food/2021/jun/16/eat-just-no-kill-meat-chicken-josh-tetrick |access-date=2024-01-09 |work=The Guardian |language=en-GB |issn=0261-3077}}</ref>
In June 2012, Hampton Creek hired former '']'' contestant Chris Jones,<ref name="foodnavigator" /> with the chef leaving his work in the restaurant industry in 2012<ref name="youcanfryl"/> to become the company's director of culinary innovation.<ref name="nprbloggers"/> Hampton Creek signed pastry chef Ben Roche in July 2014, with Roche taking part in a number of publicity events for the company over the next summer.<ref name=Mashable/> Ben Roche currently serves as the company's research and development chef.<ref name="nprbloggers"/> As of January 2015, chefs beyond Jones and Roche included Trevor Niekowal, who along with Roche served as a research-and-development chef. All three chefs had previously worked with ], a ] ] restaurant often featured on the ] show ''Future Food''.<ref name="youcanfryl"/> Other chefs formerly with Moto but now with Hampton Creek include Nate Park and Thomas Bowman.<ref name="qpicturefoodtech"/>


==Food products==
In the summer of 2016 Hampton Creek hired former Microsoft Creative Director Sean Wolcott to become the company's first Chief of Design<ref>{{Cite web|url=http://www.cbs8.com/story/32688092/hampton-creek-expands-executive-team-with-new-chief-of-design-sean-wolcott|title=Hampton Creek Expands Executive Team With New Chief of Design Sean Wolcott|access-date=2016-08-04}}</ref>
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Eat Just develops and markets plant-based substitutes for foods that ordinarily use chicken eggs, such as scrambled eggs and mayonnaise. The company is best known for its plant-based JUST Egg made from ]s.<ref name="León 2021"/> According to Eat Just, the company has made the equivalent of 100 million eggs worth of food products as of March 2021.<ref name="León 2021"/>


The company's egg substitutes are developed by finding plant proteins that serve a function eggs are normally used for, such as binding or ].<ref name="WIRED 2013" /><ref name="newsweek" /> For example, plant proteins are analyzed for molecular weight, amino acid sequences,<ref name="Greenwald 2014" /> and performance under heat or pressure.<ref name="mother" /> Much of the testing is focused on finding high-protein plants with specific types of proteins.<ref name="Purdy 2020 p." />{{RP|61}}
===Plant database===
In June 2014, Hampton Creek hired Dan Zigmond from ] to build a database for their research into plants.<ref name="Buhr"/> Lee Chae, Hampton Creek’s head of research and development, states that the database applies "] to plant biological data."<ref name="largestplanever"/> In July 2014, ''Celebrity Chef'' wrote that Hampton Creek's plant database "will allow Hampton Creek to interpret a wide array of plant information in order to inform farmers of new beneficial crops. This will aide in optimizing the food market by making more cost-effective healthier food choices."<ref name="ofoodchoices"/> Explained ] further in 2014, "Hampton Creek has this idea that creating a database will allow the company to tap into the vast amount of plant information around the world and use it to inform farmers about a new line of ] (not just ] and ]) that could be good for the planet. This in turn will help the farmers feed their families, create healthier food choices that are also cost-effective and push small farm communities forward."<ref name="Buhr"/>


Eat Just's first product, Beyond Eggs, was intended to replace eggs in baked goods and was released in February 2013.<ref name="TechCrunch">{{cite web | first=Anthony|last=Ha|title=Khosla-Backed Hampton Creek Foods Launches Beyond Eggs, A Genuinely Convincing Egg Replacer| website=TechCrunch | date=February 13, 2013 | url=https://techcrunch.com/2013/02/13/hampton-creek-foods/ | access-date=February 24, 2020}}</ref> It is made with peas and other ingredients.<ref>{{cite web | title=Why Bill Gates Is Investing In Chicken-Less Eggs | website=NPR.org | date=June 13, 2013 | url=https://www.npr.org/sections/thesalt/2013/06/13/191029875/why-bill-gates-is-investing-in-chicken-less-eggs | access-date=February 24, 2020|first=Allison|last=Aubrey}}</ref> Later on, Eat Just developed plant-based substitutes for mayonnaise<ref>{{cite web | last=Waxer | first=Cindy | title=Fake meat is on the menu this Thanksgiving | website=CNNMoney | date=November 26, 2013 | url=https://money.cnn.com/2013/11/26/smallbusiness/fake-meat-thanksgiving/index.html | access-date=February 26, 2020}}</ref> and ].<ref>{{cite web | title=The egg comes first—no chicken necessary | website=CNBC | date=June 17, 2014 | url=https://www.cnbc.com/2014/06/16/disruptors-in-2014-hampton-creek-foods.html | access-date=February 24, 2020}}</ref> Initially, the company focused on foods that use eggs as an ingredient, like muffins.<ref name="Time 2014" /><ref>{{cite web | last=Mirani | first=Leo | title=You can now buy lab-made eggs to go with your lab-grown burgers | website=Quartz | date=September 12, 2013 | url=https://qz.com/123776/you-can-now-buy-lab-made-eggs-to-go-with-your-lab-grown-burgers/ | access-date=February 24, 2020}}</ref> In July 2017, it started selling a substitute for scrambled eggs called Just Egg<ref name="Kelly 2017">{{cite web | last=Kelly | first=Heather | title=You can finally eat Hampton Creek's fake eggs | website=CNNMoney | date=November 1, 2017 | url=https://money.cnn.com/2017/12/01/news/companies/just-scramble/index.html | access-date=February 27, 2020}}</ref><ref>{{cite web | last=Anzilotti | first=Eillie | title=Plant-based eggs are coming for your breakfast sandwiches | website=Fast Company | date=August 3, 2018 | url=https://www.fastcompany.com/90212355/plant-based-eggs-are-coming-for-your-breakfast-sandwiches | access-date=February 27, 2020}}</ref> that is made from ]s.<ref name="Kelly 2017" /> It released a frozen version in January 2020.<ref>{{cite web | title=21. Eat JUST | website=CNBC | date=June 16, 2020 | url=https://www.cnbc.com/2020/06/16/eat-just-disruptor-50.html | access-date=September 24, 2020}}</ref>
{{Blockquote|"Hampton Creek indexes the world's plants, categorizing data about each species and its varietal. By categorizing a plant's molecular properties and using its predictive models, Hampton Creek can predict what a given specimen could be used for in the kitchen. Out of the thousands of plants it has classified, the startup has identified 13 that can be used to make world-changing foods, two of which it currently uses on the market: A varietal of ] used in its ] eggless mayonnaise and a varietal or ] used in its Just Cookies edible cookie dough."|] (August 27, 2014)<ref name=Mashable/>}}


In late 2017, Eat Just announced it was developing a cultivated meat product<ref name="Los Angeles Times 20172" /> to make chicken nuggets.<ref name="Bloomberg 2019" /> The meat is grown in a ] in a fluid of ]s, sugar, and salt.<ref>{{cite web | title=These $50 Chicken Nuggets Were Grown in a Lab| website=Bloomberg | date=October 22, 2019 | url=https://www.bloomberg.com/news/articles/2019-10-22/clean-meat-just-chicken-nuggets-grown-in-a-lab-coming-soon | access-date=February 27, 2020|first=Deena|last=Shanker}}</ref> The chicken nuggets are 70% cultivated meat, while the remainder is made from mung bean proteins and other ingredients.<ref name="Corbyn 2020" /> The company is{{When|date=October 2022}} also working on cultivated Japanese ].<ref>{{cite web | last=Peters | first=Adele | title=The meat growing in this San Francisco lab will soon be available at restaurants | website=Fast Company | date=December 11, 2018 | url=https://www.fastcompany.com/90278853/the-meat-growing-in-this-san-francisco-lab-will-soon-be-available-at-restaurants | access-date=October 7, 2020}}</ref> Cultured, also known as cultivated or cell-based meat, cannot be sold commercially until it is allowed by government regulators.<ref name="Corbyn 2020">{{cite web | last=Corbyn | first=Zoë | title=Out of the lab and into your frying pan: the advance of cultured meat | website=the Guardian | date=January 19, 2020 | url=http://www.theguardian.com/food/2020/jan/19/cultured-meat-on-its-way-to-a-table-near-you-cultivated-cells-farming-society-ethics | access-date=February 27, 2020}}</ref>
By August 2014, the company announced it had indexed 4,000 plants from 41 countries, ignoring 92% of the 400,000 known species, as "many plants don't fit the healthy and sustainable ethos of the company."<ref name=Mashable/> In the March 2016 issue of ] the publication explored both criticism and praise for the company’s science and mission, including speculation surrounding the total size of Hampton Creek’s plant database.<ref>{{Cite web|url=http://www.wired.co.uk/magazine/archive/2016/03/features/hampton-creek-versus-big-food|title=Hampton Creek is taking on Big Food (Wired UK)|website=Wired UK|access-date=April 23, 2016}}</ref> Tetrick later defended the public numbers, stating to '']'' that "the Hampton Creek research databases contain botanical, molecular, and functional data across more than 100,000 plant species and varieties."<ref name="iethicsa"/>


In December 2020, the ] approved cultivated meat created by Eat Just, branded as GOOD Meat.<ref>{{cite web |url=https://www.theguardian.com/environment/2020/dec/02/no-kill-lab-grown-meat-to-go-on-sale-for-first-time| title=No-kill, lab-grown meat to go on sale for first time| website=the Guardian | date=December 2, 2020| access-date=December 2, 2020| first=Damian | last=Carrington }}</ref><ref>{{cite web |url=https://www.bbc.co.uk/news/business-55155741| title=Singapore approves lab-grown 'chicken' meat| website=] | date=December 2, 2020| access-date=December 2, 2020}}</ref><ref>{{Cite web|last=Gilchrist|first=Karen|date=2021-03-01|title=This multibillion-dollar company is selling lab-grown chicken in a world-first|url=https://www.cnbc.com/2021/03/01/eat-just-good-meat-sells-lab-grown-cultured-chicken-in-world-first.html|access-date=2021-04-11|website=CNBC|language=en}}</ref> A restaurant in Singapore called 1880 became the first place to sell Eat Just's cultured meat.<ref name="León 2021"/> Eat Just subsequently got additional approvals for different types of chicken products, such as shredded and breast chicken.<ref name="Rogers 2022">{{cite web | last=Rogers | first=Kate | title=Lab-grown meat could make strides in 2022 as start-ups push for U.S. approval | website=CNBC | date=January 23, 2022 | url=https://www.cnbc.com/2022/01/23/lab-grown-meat-start-ups-hope-to-make-strides-in-2022.html | access-date=March 3, 2022}}</ref> In 2023, the company got approval from the ] and ] to sell its cultured meat in the United States.<ref>{{cite news |last1=Wiener-Bronner |first1=Danielle |title=Lab-grown meat is cleared for sale in the United States |url=https://edition.cnn.com/2023/06/21/business/cultivated-meat-us-approval/index.html |access-date=24 June 2023 |work=CNN |date=21 June 2023 |language=en}}</ref>
Hampton Creek has made a major investment in automating the process with a robotic, four-stage lab (named Blackbird) which it says will be up and running by the end of the year. The project is called BlackBird<ref>{{Cite web|url=http://www.fastcompany.com/3062091/how-hampton-creeks-plant-based-foods-have-scrambled-the-grocery-aisle|title=How Hampton Creek's Plant-Based Foods Have Scrambled The Grocery Aisle|date=2016-07-28|language=en-US|access-date=2016-08-04}}</ref>

==Products==

===Just Mayo===
{{See also|Just Mayo}}
Hampton Creek's primary product is a ] substitute called ].<ref name="makingibbergest"/> It utilizes plant substances, with the original formula using Hampton Creek's egg replacement powder, which is primarily made out of a varietal of Canadian Yellow Pea.<ref name=Mashable/> As of 2016, Hampton Creek advertised several varieties of Just Mayo beyond original, including ], ], and ].<ref name="sjustmayovarieties"/> In early February 2016, Hampton Creek announced it was working on Just Mayo Light.<ref name="evegsnews"/>

Just Mayo was introduced to several ] in Northern California in the middle of September 2013, spreading to Whole Foods stores in other states soon after.<ref name="Fast Company"/> By 2015, the Just Mayo product was available in American stores such as Whole Foods, Walmart, ], ], ], Kroger, ], ], and several Costco warehouses.<ref name="khoslaaventures"/> As of November 2015, ] was selling more Just Mayo than Whole Foods, with both franchises selling the brand at most of their stores.<ref name="gqyars"/>

===Just Cookies===
The Just Cookies product line was launched in 2014, and was marketed as a more sustainable and healthy cookie because of its ingredients.<ref name=TakePart/> Flavors as of 2016 included ], ], ] and ].<ref name="tjustcookies"/> The cookie is made without butter or eggs, which makes it ] free. Both ] and ] publicly commented they were fans of the brand,<ref name=TakePart/> and by late 2014, the large catering company ] had replaced its conventional chocolate chip cookies with Just Cookies.<ref name="Anna Roberts"/>

===Just Cookie Dough===
In 2014 Hampton Creek introduced Just Cookie Dough, an eggless ] dough that can be baked or eaten out of the jar.<ref name="bestvegan"/> The cookies use ] as a primary ingredient, making them safe for consumption before cooking.<ref name=Mashable/> Initially marketed as Eat The Dough, the product was first featured by ]'s talk show, '']'', on February 4, 2014.<ref name="ktiecourics"/> Just Cookie Dough was being nationally distributed by 2015, and was introduced to ] in February 2016.<ref name="evegsnews"/>

===Other products===
In February 2013, Hampton Creek launched its first product, Beyond Eggs. The eggs-free ] is made with plant-based ingredients such as peas, ] ], canola, and natural gums, and was marketed as being free of animal products, ], and ].<ref name="tetricka"/> The egg substitute was primarily marketed for the making of cookies.<ref name="joshuacklen"/> Prior to the fall of 2014, the public distribution of Beyond Eggs was stopped, in order for Hampton Creek to work primarily with private companies such as the catering conglomerate ].<ref name="Anna Roberts"/>

After an influx of funding in late 2014, Hampton Creek announced it was working on recipes for biscuits, crackers, and pasta all based on plant protein. The company also stated that it was "developing a plant product that is comparable to sugar,"<ref name="Wallstreet Journal"/> and by October 2014 the company was developing noodles, ice cream, and dips.<ref name="Anna Roberts"/> Salad dressings such as Just Mustard, Just French, and Just Caesar were under development as of February 2016,<ref name="evegsnews"/> at which point the company had recently made dessert mixes and breakfast mixes available such as Just Muffins, Just Pancakes, Just Brownies, and Just Cake. Just Scramble is to be released in late 2016,<ref name="dfebruary42016"/> it is just one of about 500 new products Hampton Creek plans to unveil in the next several years, part of an ambitious five-year plan to become a major player on the ‘good’ food scene.<ref>{{Cite web|url=http://qz.com/684004/vegan-mayo-king-hampton-creek-is-betting-big-on-vegan-scrambled-eggs/|title=Vegan mayo king Hampton Creek is betting big on vegan "scrambled eggs"|last=Purdy|first=Chase|website=Quartz|language=en-US|access-date=2016-05-13}}</ref> Generally, Hampton Creek has stated it hopes to replace "conventional ], sugar, ], and ]" with plant-based substitutes.<ref name="Anna Roberts"/>

==Funding==
{| class="wikitable sortable" style="text-align:left;font-size:100%;"
|+ Major funding rounds for Hampton Creek
! class="unsortable" | Date<br>capped
! Type of<br>]
! Major investors
! Amount raised
! class="unsortable" rowspan="1" | Notes
|-

| December 2011 || ] || ] || $500,000 || Khosla Ventures was the company's original investor.<ref name="foodnavigator" />

|-
| June 2012 || ] || ], et al. || $1.5 million|| Hampton Creek received this round the same month as a relocation to San Francisco.<ref name="nytimes"/><ref name="foodnavigator" />
|-

| February 17, 2014 || ] || Led by ],<ref name=usatoday14/><ref name=forbes14/><ref name=vice14/><ref name=wallstreet14/><ref name=techcrunch14/> with other investors including ],<ref name=forbes14/> ]'s Jessica Powell,<ref name=wallstreet14/> Ali and ],<ref name=wallstreet14/> Scott Banister, Ash Patel,<ref name=techcrunch14/> Khosla Ventures, Collaborative Fund, Kat Taylor, and ]’s Eagle Cliff.<ref name=techcrunch14/> || $23 million || This round brought the company's total funding at the time to $30 million.<ref name=wallstreet14/>
|-

| December 2014 || ] || Led by repeat investors Horizons and Khosla Ventures.<ref name=Fortune/> || $90 million || This round brought the total accumulated funding to $120 million.<ref name=Fortune/>
|-
<!--
| 201 || '' || || ||
|-
-->
|}

==See also==
{{portal|Companies|San Francisco|Food}}
*]
*]
*]
*]

== References ==
{{Reflist|30em|refs=

<ref name="Fast Company">{{cite web|last1=Schwartz|first1=Ariel|title=The Most Realistic Fake Eggs In Existence Are Now On Sale|url=http://www.fastcoexist.com/3017188/the-most-realistic-fake-eggs-in-existence-are-now-on-sale|publisher='']''|accessdate=September 11, 2013}}</ref>

<ref name="tetricka">{{cite web |last=Ha |first=Anthony |url=http://techcrunch.com/2013/02/13/hampton-creek-foods/ |date=February 13, 2013 |title=Khosla-Backed Hampton Creek Foods Launches Beyond Eggs, A Genuinely Convincing Egg Replacer |publisher=] |accessdate=February 12, 2014}}</ref>

<ref name="biltonnyt">{{cite web |last=Bilton |first=Nick |url=http://bits.blogs.nytimes.com/2013/10/20/disruptions-silicon-valleys-next-stop-the-kitchen/ |date=October 20, 2013 |title=Disruptions: Silicon Valley’s Next Stop: The Kitchen |publisher=Bits blog |accessdate=February 12, 2014}}</ref>

<ref name="Wallstreet Journal">{{cite news
| title =Food Startup Hampton Creek Raises $90 Million Led by Horizons, Khosla
| first =Timothy
| last =Hay
| url =http://blogs.wsj.com/venturecapital/2014/12/18/food-startup-hampton-creek-raises-90-million-led-by-horizons-khosla/
| newspaper =
| publisher ='']''
| date =December 18, 2014
| accessdate = December 18, 2014
}}</ref>

<ref name=Forbes>
{{cite news
| title =Hampton Creek Backed By Benioff And Facebook Cofounder In $90 Million Round
| first =Ryan
| last =Mac
| url =http://www.forbes.com/sites/ryanmac/2014/12/18/hampton-creek-90-million-benioff-saverin/
| newspaper =
| publisher ='']''
| date =
| accessdate = February 22, 2016
}}</ref>

<ref name="khoslaaventures">{{cite web |url=http://www.khoslaventures.com/sustainability.html |title=Portfolio: Sustainability |publisher=Khosla Ventures |accessdate=February 12, 2014}}</ref>

<ref name="triplepudit">{{cite web| last=Feltman | first=Rachel | url= http://www.triplepundit.com/2013/07/one-founders-quest-leapfrog-food-technology/| date= July 22, 2013 |title=One Founder’s Quest to Eliminate Eggs from Food Supply Chains| publisher= Triplepundit.com| quote= It was, in part, through the inspiration of high school buddy and co-founder Josh Balk (an occasional contributor to TriplePundit)– then working for the Humane Society helping corporations increase their use of cruelty-free eggs.}}</ref>

<ref name="pbestlaid">
{{cite news
| title =Best Laid Plans
| url =http://www.humanesociety.org/news/magazines/2013/09-10/best-laid-plans-egg-substitute-to-benefit-hens.html
| newspaper =
| publisher =]
| date =October 2013
| accessdate = February 22, 2016
}}</ref>

<ref name="youcanfryl">
{{cite news
| title =An Eggless Egg You Can Fry
| first =James
| last =Burger
| url =http://www.newsweek.com/2015/01/02/eggless-egg-you-can-fry-293971.html
| newspaper =]
| publisher =
| date =January 2, 2015
| accessdate = February 22, 2016
}}</ref>

<ref name="qpicturefoodtech">
{{cite news
| title =Food tech
| url =http://www.chicagotribune.com/news/chi-talent-drain-ct0030275644-20150724-photo.html
| newspaper =]
| publisher =
| date =
| accessdate = February 22, 2016
}}</ref>

<ref name="thegatesnotes">{{cite web |url=http://www.thegatesnotes.com/Features/Future-of-Food |date=March 18, 2013 |title=The Future of Food |publisher=The Gates Notes |accessdate=February 12, 2014}}</ref>

<ref name="mashabelgoodfoods">
{{cite news
| title =Bill Gates: Food Is Ripe for Innovation
| first =Bill
| last =Gates
| url =http://mashable.com/2013/03/21/bill-gates-future-of-food/
| newspaper =
| publisher =]
| date =March 21, 2013
| accessdate = February 22, 2016
}}</ref>

<ref name="Anna Roberts">
{{cite news
| title =Freak Out! Safe-to-Eat Cookie Dough and Egg-Free Scramble Are Headed to Grocery Stores
| first =Anna
| last =Roberts
| url =http://www.popsugar.com/food/Hampton-Creek-Just-Scramble-Taste-Test-35901606#photo-35901606
| newspaper =
| publisher =PopSugar
| date =October 12, 2014
| accessdate = February 22, 2016
}}</ref>

<ref name="joshuacklen">{{cite web| last=Feltman | first=Rachel | url= http://www.scientificamerican.com/article/start-up-aim-to-replace-eggs-with-more-sustainable-vegetable-proteins/ | date= December 17, 2013 |title=Start-Up Aims to Replace Eggs with More Sustainable Vegetable Proteins| publisher= '']''| quote= Josh Klein used to work on vaccine development for HIV, but these days he focuses on a different biochemical conundrum: making cakes moist and fluffy.}}</ref>

<ref name="linkedzigmonds">{{Cite web |url=https://www.linkedin.com/in/danzigmond |title=Dan Zigmond | website=] |accessdate=May 13, 2015 }}</ref>

<ref name=usatoday14>{{Citation | url = http://www.usatoday.com/story/tech/2014/02/17/hampton-creek-raises-23-million-in-series-b-funding/5433115/| title = Food tech startup gobbles up $23 million in funding| publisher = '']''| author = Jon Swartz | date = February 17, 2014 | accessdate = February 19, 2014}}</ref>

<ref name=forbes14>{{Citation | url = http://www.forbes.com/sites/ryanmac/2014/02/17/egg-replacing-startup-hampton-creek-foods-raises-23-million-from-asias-richest-man-and-yahoo-cofounder-jerry-yang/| title = Egg Replacing Startup Hampton Creek Foods Raises $23 Million From Asia's Richest Man And Yahoo Cofounder Jerry Yang| publisher = '']''| author = Ryan Mac | date = February 17, 2014| accessdate = February 19, 2014}}</ref>

<ref name=vice14>{{Citation | url = http://motherboard.vice.com/blog/asias-richest-man-is-betting-big-on-silicon-valleys-fake-eggs| title = Asia’s Richest Man Is Betting Big On Silicon Valley’s Fake Eggs| publisher = ]| author = Alec Liu| date = February 18, 2014| accessdate = February 19, 2014}}</ref>

<ref name=wallstreet14>{{Citation | url = http://blogs.wsj.com/venturecapital/2014/02/17/hampton-creek-raises-23m-to-make-eggs-obsolete/ | title = Hampton Creek Raises $23M to Make Eggs Obsolete | publisher = '']: Venture Capital Dispatch''| author = Lora Kolodny | date = February 17, 2014| accessdate = February 19, 2014}}</ref>

<ref name=techcrunch14>{{Citation | url = http://techcrunch.com/2014/02/17/hampton-creek-foods-series-b/ | title = Plant-Based Food Startup Hampton Creek Foods Raises $23M Round Led By Horizons Ventures| publisher = ]| author = Anthony Ha | date = February 17, 2014| accessdate = February 19, 2014}}</ref>

<ref name="khampton piornere">
{{cite news
| title =The World Economic Forum Awards Hampton Creek as Technology Pioneer R
| url =https://www.hamptoncreek.com/news
| newspaper =
| publisher =hamptoncreek.com
| date =August 5, 2015
| accessdate = February 22, 2016
}}</ref>

<ref name=autogenerated1>“Josh Balk”. ]. “Since starting with The HSUS in 2005, he has worked with many of the largest corporations in the world to improve animal welfare in their supply chains. Kraft, ConAgra, Wendy's, Kroger, Denny's, Kellogg, Sysco, and Heinz are among the many companies Balk helped to establish animal welfare policies. He also led successful legislative campaigns to criminalize factory farming abuses in Arizona, California, Maine, and other states”. Retrieved March 10, 2013.</ref>

<ref name="rconstumeristb">
{{cite news
| title =Hampton Creek: FDA Grants Condiment Dispensation, Eggless "Just Mayo" Can Keep Its Name
| first =Mary
| last =Beth Quirk
| url =http://consumerist.com/2015/12/17/hampton-creek-fda-grants-condiment-dispensation-eggless-just-mayo-can-keep-its-name/
| newspaper =]
| publisher =
| date =December 17, 2015
| accessdate = February 22, 2016
}}</ref>

<ref name="uobserversydney">Brownstone, Sydney. , ''The Observer'', February 14, 2014.</ref>

<ref name="dfebruary42016">
{{cite news
| title =Hampton Creek's revenues surged 350% in 2015, says CEO: We're about more than Just Mayo
| first =Elaine
| last =Watson
| url =http://www.foodnavigator-usa.com/Manufacturers/Hampton-Creek-s-revenues-surged-350-in-2015-says-CEO
| newspaper =Food Navigator USA
| publisher =
| date =February 4, 2016
| accessdate = February 22, 2016
}}</ref>

<ref name="emayowars">
{{cite news
| title =Mayo Wars: How Big Food Is Getting in on Egg-Free 'Mayo'
| first =Beth
| last =Kowitt
| url =http://fortune.com/2016/02/02/unilever-hampton-creek-mayo-wars/
| newspaper =]
| publisher =
| date =February 2, 2016
| accessdate = February 22, 2016
}}</ref>

<ref name="tjustcookies">
{{cite news
| title =Just Cookies
| url =https://www.hamptoncreek.com/just-cookies
| publisher =Hampton Creek
| date =
| accessdate = February 22, 2016
}}</ref>

<ref name=Fortune>{{cite news
| title =More money for mayo: Food startup Hampton Creek raises $90 million in funding
| first =Beth
| last =Kowitt
| url =http://fortune.com/2014/12/18/hampton-creek-funding/
| newspaper =
| publisher =]
| date =December 18, 2014
| accessdate = December 18, 2014
}}</ref>
<ref name="bizzareefoods">
{{cite news
| title =Bizarre Foods America
| url =http://www.travelchannel.com/TV_Shows/Bizarre_Foods
| publisher =]
| date =
| accessdate = February 22, 2016
}}</ref>

<ref name="disrupt">
{{cite news
| title =2014 CNBC's Disruptor 50
| url =http://www.cnbc.com/id/101734664
| publisher =]
| date =2014
| accessdate = February 22, 2016
}}</ref>

<ref name=patentforeggs>{{ cite patent
| country = WO
| number = 2013067453
| status = Application
| title = Plant-based egg substitute and method of manufacture
| pubdate = May 10, 2013
| gdate =
| fdate = November 2, 2012
| pridate = November 2, 2011
| inventor =Hampton Creek Foods et al
| invent1 =
| invent2 =
| assign1 =
| assign2 =
| class =
}}</ref>

<ref name="ktiecourics">{{cite web| last=Couric | first=Katie | url= http://www.youtube.com/watch?v=Ms6wK8IBRQU |title = Hampton Creek on Katie Couric's 'Katie' |date= February 4, 2014 | publisher= ]}}</ref>

<ref name="makingibbergest">
{{cite news
| title =Venture Capitalists Are Making Bigger Bets on Food Start-Ups
| first =Claire
| last =Cain
| url =http://www.nytimes.com/2013/04/29/business/venture-capitalists-are-making-bigger-bets-on-food-start-ups.html
| newspaper =]
| publisher =
| date =April 28, 2013
| accessdate = February 14, 2014
}}</ref>

<ref name="foodnavigator">{{cite web| last=Watson | first=Elaine | url= http://www.foodnavigator-usa.com/People/Plant-egg-entrepreneur-We-re-not-in-business-just-to-sell-products-to-vegans-in-Northern-California| date= September 13, 2013 |title=Plant Egg Entrepreneur: We're not in business just to sell products to vegans in Northern California| publisher= foodnavigator-usa.com| quote= Manufacturers were telling us that existing egg replacers for bakery in particular were not up to the mark.}}</ref>

<ref name="bestvegan">
{{cite news
| title =Who Knew Butter and Dairy-Free Cookies Could Be So Good? New Chocolate Chip Cookie Dough From Hampton Creek is Solid
| first =Kenji
| last =Lopez
| url =http://www.seriouseats.com/2014/09/best-vegan-cookie-dough-taste-test-hampton-creek-chocolate-chip.html
| newspaper =
| publisher =Serious Eats
| date =September 17, 2014
| accessdate = February 22, 2016
}}</ref>

<ref name=TakePart>{{cite web|last1=McColl|first1=Sarah|title=Is This the Cookie of the Future?|url=http://www.takepart.com/article/2014/08/29/cookie-future|publisher=TakePart|accessdate=August 29, 2014}}</ref>

<ref name="privcoa">
{{cite news
| title =Hampton Creek Foods (HAMPCRP)
| url =http://www.privco.com/private-company/hampton-creek-foods
| publisher =Privco: Private Company Financial Intelligence
| date =
| accessdate = February 22, 2016
}}</ref>

<ref name="compassionover">{{cite web |last=Riley |first=Christine |url=http://www.dunkindonuts.com/DDBlog/2012/09/a_q_a_with_the_human.html#sthash.cm0mvMbq.XD6G9q2z.dpuf |date=September 26, 2012 |title=A Q&A With The Humane Society of the United States (HSUS) |publisher = ] |accessdate=October 7, 2014}}</ref>

<ref name="gqyars">
{{cite news
| title =Walmart now sells more of Hampton Creek’s vegan mayo than Whole Foods
| first =Deena
| last =Shanker
| url =http://qz.com/538927/walmart-now-sells-more-of-hampton-creeks-vegan-mayo-than-whole-foods/
| newspaper =
| publisher =]
| date =November 4, 2015
| accessdate = February 22, 2016
}}</ref>

<ref name="ffoodive">
{{cite news
| title =Friday Flavors: Hampton Creek CEO teases new products; E-commerce's role in the Super Bowl
| first =David
| last =Oliver
| url =http://www.fooddive.com/news/friday-flavors-hampton-creek-ceo-teases-new-products-e-commerces-role-in/413362/
| newspaper =
| publisher =Food Dive
| date =February 4, 2016
| accessdate = February 22, 2016
}}</ref>

<ref name="evegsnews">
{{cite news
| title =Hampton Creek Says It’s Working on Just Mayo Light
| first =Hannah
| last =Sentenac
| url =http://latestvegannews.com/hampton-creek-says-working-just-mayo-light/
| newspaper =Vegan News
| publisher =
| date =February 2, 2016
| accessdate = February 22, 2016
}}</ref>

<ref name="sjustmayovarieties">
{{cite news
| title =Just Mayo
| url =https://www.hamptoncreek.com/just-mayo
| publisher =Hampton Creek
| date =2016
| accessdate = February 22, 2016
}}</ref>

<ref name="clatimeshammpton">
{{cite news
| title =Hampton Creek, creator of egg-free Just Mayo, gains a victory in the food wars
| first =Geoffrey
| last =Mohan
| url =http://www.latimes.com/business/la-fi-qa-hampton-creek-20160211-story.html
| newspaper =]
| publisher =
| date =February 11, 2016
| accessdate = February 22, 2016
}}</ref>
<ref name="fnewpragency">
{{cite news
| title =American Egg Board Seeks New PR Agency After Hampton Creek Debacle
| first =Lindsay
| last =Stein
| url =http://adage.com/article/agency-news/american-egg-board-seeks-pr-agency-vegan-mayo-debacle/302571/
| newspaper =]
| publisher =
| date =
| accessdate = February 22, 2016
}}</ref>
<ref name="Buhr">{{cite web| last=Buhr | first=Sarah | url= http://techcrunch.com/2014/07/03/how-a-former-google-data-guy-could-change-what-we-eat-for-breakfast/| date= July 3, 2014 |title=How A Former Google Data Guy Could Change What We Eat For Breakfast| publisher= ]|}}</ref>

<ref name="iethicsa">
{{cite news
| title =Hampton Creek CEO Josh Tetrick Responds to Allegations of Bad Science and Ethics
| first =Tess
| last =Townsend
| url =http://www.inc.com/tess-townsend/tetrick-responds-to-allegations.html
| newspaper =]
| publisher =
| date =
| accessdate = February 22, 2016
}}</ref>

<ref name="largestplanever">{{cite news|last1=Novet|first1=Jordan|title=Hampton Creek’s data scientists team up with chefs to find the holy grail of plant proteins|url=http://venturebeat.com/2014/11/28/hampton-creek-data/|accessdate=November 11, 2014|publisher=]}}</ref>

<ref name=Mashable>{{cite news
| title =Hampton Creek's Plan to Reimagine the Future of Food
| first =Erica
| last =Swallow
| url =http://mashable.com/2014/08/27/hampton-creek/
| newspaper =
| publisher =]
| date =August 27, 2014
| accessdate = August 27, 2014
}}</ref>

<ref name="ofoodchoices">
{{cite news
| title =Hampton Creek’s Plant Database could be "Future Shaping"
| first =
| last =
| url =http://www.celebritychef.tv/2014/07/hampton-creeks-plant-database-could-be-future-shaping/
| newspaper =
| publisher =Celebrity Chef
| date =July 9, 2014
| accessdate = February 22, 2016
}}</ref>
<ref name="nytimes">{{citation|url=http://www.nytimes.com/2013/04/29/business/venture-capitalists-are-making-bigger-bets-on-food-start-ups.html?pagewanted=all|title=Venture Capitalists Are Making Bigger Bets On Food Start-Ups|publisher='']''|date= April 28, 2013|accessdate=March 12, 2014}}</ref>

<ref name="nprbloggers">
{{cite news
| title =How Big Egg Tried To Bring Down Little 'Mayo' (And Failed)
| first =Dan
| last =Charles
| url =http://www.npr.org/sections/thesalt/2015/09/03/437213511/how-big-egg-tried-to-bring-down-little-mayo-and-failed
| newspaper =
| publisher =]
| date =September 3, 2015
| accessdate = February 22, 2016
}}</ref>

<ref name="guardian-justmayoaeb">{{cite web|last1=Thielman|first1=Sam|title=US-appointed egg lobby paid food blogs and targeted chef to crush vegan startup|url=http://www.theguardian.com/business/2015/sep/06/usda-american-egg-board-paid-bloggers-hampton-creek|work=]|accessdate=September 6, 2015}}</ref>

}}


==References==
== Further reading ==
{{reflist}}
{{Commons category}}
*
{{Hampton Creek}}
{{Food science}}
{{Plant milk}}


==External links==
]
* {{Official website|https://www.ju.st/}}
]
{{Cultured meat startups}}
]
]
]
]
] ]
]
]
]

Latest revision as of 20:47, 15 December 2024

American food company Not to be confused with Just Eat.

Eat Just, Inc.
FormerlyBeyond Eggs, Hampton Creek Foods, Inc.
Company typePrivate
IndustryFood
Founded2011; 14 years ago (2011)
Founders
HeadquartersAlameda, California, United States
Key peopleJosh Tetrick, CEO
Websiteju.st

Eat Just, Inc. is a private company headquartered in San Francisco, California, US. It develops and markets plant-based alternatives to conventionally produced egg products, as well as cultivated meat products. Eat Just was founded in 2011 by Josh Tetrick and Josh Balk. It raised about $120 million in early venture capital and became a unicorn in 2016 by surpassing a $1 billion valuation. It has been involved in several highly publicized disputes with traditional egg industry interests. In December 2020, its cultivated chicken meat became the first cultured meat to receive regulatory approval in Singapore. Shortly thereafter, Eat Just's cultured meat was sold to diners at the Singapore restaurant 1880, making it the "world's first commercial sale of cell-cultured meat".

History

2011–2014

Eat Just Inc. was founded in 2011 under the name Beyond Eggs and then Hampton Creek Foods by childhood friends Josh Balk and Josh Tetrick. It started in Los Angeles, California, then moved to Tetrick's garage in San Francisco in 2012. At the time, the company had about 30 employees. Initially, it had $500,000 then $2 million in venture capital funding from Khosla Ventures.

Hampton Creek's first two years were spent in research and development. It tested plant varieties in a lab in order to identify plant proteins with properties similar to chicken eggs, such as gelling and emulsifying. Eat Just created an automated process for testing plants that was patented in 2016. Information like each plant's drought tolerance, taste, and any likely allergenic problems were compiled into a database called Orchard.

In September 2013, Whole Foods became the first major grocery chain to sell Hampton Creek products, when it started using JUST Mayo in certain prepared foods. This was followed by deals with Costco and Safeway. By early 2014, the company had raised $30 million in venture capital funding. Later that year, it raised another $90 million.

The American Egg Board responded to the growth of Hampton Creek and other egg substitute companies with an advertising campaign featuring the slogan "Accept No Substitutes."

2014–2016

In October 2014, competitor Unilever sued Hampton Creek Foods alleging the "JUST Mayo" name misled consumers into believing the product contained real eggs. Public sentiment favored Hampton Creek and more than 100,000 people eventually signed a Change.org petition asking Unilever to "stop bullying sustainable food companies." Unilever withdrew its lawsuit six weeks after filing it. However, the Food and Drug Administration sent a warning letter saying the Just Mayo name was misleading to consumers, since the product must contain real eggs to be called "mayonnaise." In December 2015, Hampton Creek reached an agreement with the FDA to make it more clear in the Just Mayo packaging that it does not contain real eggs. Publicity from the lawsuit and an egg shortage from the avian bird flu helped Hampton Creek grow.

In late 2015, several former employees anonymously alleged Hampton Creek was exaggerating the science behind its products, mislabeling the ingredients in pre-production samples, and manipulated employment contracts. Then, emails secured through the Freedom of Information Act showed that the American Egg Board hired Edelman Public Relations to engage in a campaign targeting Hampton Creek's reputation. Among other things, the emails inferred the Egg Board discussed interfering with Hampton's contract with Whole Foods, encouraged Unilever in their legal actions against Hampton Creek, and made jokes about hiring a hitman to kill the Hampton Creek CEO. The United States Department of Agriculture opened an investigation and the CEO of the Egg Board resigned.

Then, in 2016, a Bloomberg story reported on evidence inferring that Hampton Creek bought its own products off of store shelves in order to inflate sales numbers during fund-raising. Hampton Creek said this was part of an unorthodox quality control program. The Securities and Exchange Commission and the Department of Justice started an inquiry that was closed in March 2017 after concluding the allegations were insignificant.

2016–present

Just Egg

By 2016, Eat Just had 142 employees. Late that year, it also substantially expanded its laboratory testing of prospective plant proteins, using robots and automation. In August 2016, Hampton Creek raised another round of funding from investors. The funding made the company a unicorn with a valuation of over $1 billion, but the amount of the funding was not disclosed.

In June 2017, Target stopped selling Hampton Creek products after seeing an anonymous letter alleging food safety issues, such as Salmonella and Listeria at Eat Just's manufacturing facility. Target said none of its customers reported getting sick and an FDA investigation found no contaminants in Hampton Creek's products.

Several of Hampton Creek's executives were fired in 2017, after the company alleged they were trying to take away CEO Josh Tetrick's control of the company. By July 2017, the entire board had been fired, resigned, or moved to an advisory role except for the CEO and founder Josh Tetrick, reportedly over disputes with the CEO. Five new board members were appointed.

Hampton Creek started transitioning its website and other branding to focus on the "Just" name in June 2017. The company's legal name was changed the following year. This prompted trademark litigation with a bottled water company run by Jaden Smith that also uses the "Just" brand.

In late 2019, Eat Just Inc. acquired its first manufacturing plant. The 30,000 square foot plant in Appleton, Minnesota, was originally a Del Dee Foods plant. Eat Just sales increased by more than 100% from February to July 2020, due to the COVID-19 pandemic.

In 2020, Eat Just created an Asian subsidiary with Proterra Investment Partners Asia. Through the joint venture, Proterra promised to invest up to $100 million and, with Eat Just, started building a manufacturing facility in Singapore.

Eat Just raised $200 million in funding in March 2021 to fund global expansion. Also in 2021, Eat Just's GOOD Meat subsidiary raised $267 million in venture capital funding.

In May, 2022, Eat Just signed a contract with ABEC Inc., which manufactures bioprocess equipment, to build 10 bioreactors for growing meat. Tetrick estimates that the new bioreactors could potentially produce 30 million pounds of cultured meat per year. The location for the bioreactors is pending regulatory approval by the Food and Drug Administration and U.S. Department of Agriculture. In 2023, ABEC filed a lawsuit again Eat Just for breach of contract. The lawsuit alleges that Eat Just has failed to live up to its financial obligations and has failed to pay over $30 million worth of invoices.

Eat Just partnered with C2 Capital Partners in 2022, receiving $25 million from the private equity firm to expand Eat Just's operations in China.

In April 2023, Barnes & Noble launched breakfast sandwich made with Just Egg in 500 B&N Cafés nationwide.

Lawsuits

Eat Just has been the subject of a number of lawsuits, primarily over unpaid bills. In 2023, bioreactor specialist ABEC sued Eat Just in a lawsuit claiming breach of contract due to Eat Just not paying over $61 million worth of invoices. Insiders said to Wired in 2023 that the company had a culture of paying suppliers late or withholding payment entirely. In 2021, the company was sued by the landlord of its San Francisco headquarters, 2000 Folsom Partners LLC, over $2.6 million in overdue rent payments. Eat Just was also sued in 2021 by the Archer-Daniels-Midland Company over failing to pay a $15,000 2015 bill for hemp seeds, and by VWR International for $189,000 in unpaid debt.

Food products

Pasta dish with Good Meat's cultivated chicken meat in Singapore
Just Egg with a vegan meat replacement and potatoes, served at a diner in Celebration, Florida
Just Egg cooked like scrambled eggs

Eat Just develops and markets plant-based substitutes for foods that ordinarily use chicken eggs, such as scrambled eggs and mayonnaise. The company is best known for its plant-based JUST Egg made from mung beans. According to Eat Just, the company has made the equivalent of 100 million eggs worth of food products as of March 2021.

The company's egg substitutes are developed by finding plant proteins that serve a function eggs are normally used for, such as binding or emulsifying. For example, plant proteins are analyzed for molecular weight, amino acid sequences, and performance under heat or pressure. Much of the testing is focused on finding high-protein plants with specific types of proteins.

Eat Just's first product, Beyond Eggs, was intended to replace eggs in baked goods and was released in February 2013. It is made with peas and other ingredients. Later on, Eat Just developed plant-based substitutes for mayonnaise and cookie dough. Initially, the company focused on foods that use eggs as an ingredient, like muffins. In July 2017, it started selling a substitute for scrambled eggs called Just Egg that is made from mung beans. It released a frozen version in January 2020.

In late 2017, Eat Just announced it was developing a cultivated meat product to make chicken nuggets. The meat is grown in a bioreactor in a fluid of amino acids, sugar, and salt. The chicken nuggets are 70% cultivated meat, while the remainder is made from mung bean proteins and other ingredients. The company is also working on cultivated Japanese Wagyu beef. Cultured, also known as cultivated or cell-based meat, cannot be sold commercially until it is allowed by government regulators.

In December 2020, the Government of Singapore approved cultivated meat created by Eat Just, branded as GOOD Meat. A restaurant in Singapore called 1880 became the first place to sell Eat Just's cultured meat. Eat Just subsequently got additional approvals for different types of chicken products, such as shredded and breast chicken. In 2023, the company got approval from the United States Department of Agriculture and Food and Drug Administration to sell its cultured meat in the United States.

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