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'''Bonin Bough''' (born '''Brant Bonin Bough''' on December 27, 1977) is an American marketing executive, author, and host of the ] show '']''.<ref>{{Cite news|url=https://www.fastcompany.com/3065214/how-bonin-bough-pivoted-from-marketing-guru-to-reality-tv-host|title=How Bonin Bough Pivoted From Marketing Guru To Reality TV Host|last=Dodson|first=Claure|date=2016-11-21|work=Fast Company|access-date=2017-03-26|language=en-US}}</ref><ref>{{Cite news|url=http://www.adweek.com/brand-marketing/50-executives-make-their-bosses-look-good-160860/|title=The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands|last=Adweek staff|work=|access-date=2017-03-26|language=en-US}}</ref><ref name=":0">{{Cite news|url=http://adage.com/article/digital/pepsico-loses-digital-guru-bonin-bough-kraft/232590/|title=PepsiCo Loses Digital Guru to Kraft|last=Zmuda|first=Natalie|date=February 7, 2012|work=]|access-date=March 26, 2017|archive-url=|archive-date=|dead-url=|language=en}}</ref> '''Brant Bonin Bough''' is an American ] executive, author, and host of the ] show '']''.<ref name=":6">{{Cite news|url=https://www.fastcompany.com/3065214/how-bonin-bough-pivoted-from-marketing-guru-to-reality-tv-host|title=How Bonin Bough Pivoted From Marketing Guru To Reality TV Host|last=Dodson|first=Claure|date=2016-11-21|work=Fast Company|access-date=2017-03-26|language=en-US}}</ref><ref name=":10">{{Cite news|url=http://www.adweek.com/brand-marketing/50-executives-make-their-bosses-look-good-160860/|title=The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands|last=Adweek staff|work=|access-date=2017-03-26|language=en-US}}</ref><ref name=":0">{{Cite news|url=http://adage.com/article/digital/pepsico-loses-digital-guru-bonin-bough-kraft/232590/|title=PepsiCo Loses Digital Guru to Kraft|last=Zmuda|first=Natalie|date=February 7, 2012|work=]|access-date=March 26, 2017|archive-url=|archive-date=|language=en}}</ref> He is often referred to as a marketing expert, especially in the areas of social and digital marketing<ref name=":6" /><ref name=":0" /><ref>{{Cite news|url=https://blackmattersus.com/27478-bonin-bough-about-career-and-its-impact/|title=Bonin Bough About Career And Its Impact|last=Dubois|first=Jake|date=2017-01-18|work=Black Matters US|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref><ref>{{Cite web|url=http://www.internationalistmagazine.com/Trendsetter/Trendsetter_June21_2010_more.html|title=Trendsetters: Bonin Bough, Pepsi's Global Digital Guru, outlines the Power of the UPC|last=|first=|date=2010-06-21|website=Internationalist Magazine|archive-url=|archive-date=|access-date=2017-07-08}}</ref><ref name=":11">{{Cite news|url=http://www.prweek.com/article/1300477/bonin-bough-power-list-2014|title=Bonin Bough: Power List 2014|last=Vaynerchuk|first=Gary|date=July 1, 2014|work=PR Week|access-date=2017-07-08|archive-url=|archive-date=}}</ref><ref name=":7">{{Cite news|url=http://www.prweek.com/article/1278757/bonin-bough-power-list-2012|title=Bonin Bough: Power List 2012|last=|first=|date=July 1, 2012|work=PR Week|access-date=2017-07-08|archive-url=|archive-date=}}</ref> and his career has garnered significant attention since 2007.<ref name=":14" /><ref>{{Cite news|url=http://adage.com/article/cmo-strategy/bonin-bough-leaving-mondelez/305483/|title=Bonin Bough Has Left Mondelez|last1=Schultz|first1=E.J.|date=2016-08-16|work=AdAge|access-date=2017-11-15|last2=Wohl|first2=Jessica|language=en}}</ref><ref>{{Cite news|url=http://adage.com/article/digital/pepsico-loses-digital-guru-bonin-bough-kraft/232590/|title=PepsiCo Loses Digital Guru to Kraft|last=Zmuda|first=Natalie|date=2012-02-07|work=AdAge|access-date=2017-11-15|language=en}}</ref> He garners "celebrity-like" attention in his industry.<ref>{{Cite news|url=http://adage.com/article/cmo-strategy/bonin-bough-leaving-mondelez/305483/|title=Bonin Bough Has Left Mondelez|last1=Schultz|first1=E.J.|date=August 16, 2016|work=AdvertisingAge|access-date=2017-07-08|archive-url=|archive-date=|last2=Wohl|first2=Jessica|language=en}}</ref><ref name=":8" />


== Early life and education == == Early life ==
At age 11, Bough spoke at an event held at ] to coincide with the ]' ].<ref>{{Cite news|url=http://www.nytimes.com/1990/10/01/world/world-summit-for-children-new-york-children-join-in-exchanging-of-ideas.html|title=World Summit for Children; New York Children Join In Exchanging of Ideas|last=Howe|first=Marvine|date=1990-10-01|work=The New York Times|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref> At age 12, Bough was a member of Youth Uprising, a congress of young people challenging how news media portrays them in print and television. He read a list of "challenges" at the ''Bust the Stereotypes Speakout,'' a ] conference featuring a panel of journalists from several media companies like ] and '']''.<ref>{{Cite news|url=http://www.nytimes.com/1990/11/19/nyregion/youths-criticize-media-on-coverage-of-children.html|title=Youths Criticize Media On Coverage of Children|last=Hevesi|first=Dennis|date=1990-11-19|work=The New York Times|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref>
Bough was born on December 27, 1977, in ]. He attended ], earning degrees in Physics and Political Science.<ref name=":3">{{Harvp|Bough|2016}}</ref>

Bough attended ], graduating in 1999.<ref>{{Cite news|url=https://www.hartwick.edu/news/e-commerce-expert-bonin-bough-99-speak-hackonomy-hartwick-college/|title=e-Commerce Expert Bonin Bough '99 to Speak on 'Hackonomy' at Hartwick College|last=|first=|date=|work=Hartwick College|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref>


== Career == == Career ==
In 2007, Bough became vice president of Screengrab, part of the public relations firm ], a subsidiary of ]. He had previously worked for another New York firm, ],<ref name=":14">{{Cite news|url=http://www.nytimes.com/2007/02/21/business/20adcol3.html|title=People and Accounts of Note|last=|first=|date=2007-02-21|work=The New York Times|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref> where he was a founding member of the firm's digital practice, Ruder Finn Interactive, since 1999.<ref name=":9">{{Cite news|url=http://www.prweek.com/article/1274754/newsmaker-bonin-bough-mondelez-international|title=Newsmaker: Bonin Bough, Mondelēz International|last=Stein|first=Lindsay|date=September 1, 2013|work=PR Week|access-date=2017-07-08|archive-url=|archive-date=}}</ref>
⚫ In 2008, Bough began working at ] as the digital and social media director.<ref name=":0" /><ref name=":1">{{Cite news|url=http://adage.com/article/cmo-strategy/digital-fitness-latest-craze-building-marketing-ranks/230829/|title=Digital Fitness Is Latest Craze in Building up Your Marketing Ranks|last=Zmuda|first=Natalie|date=November 7, 2011|access-date=April 2, 2017|archive-url=|archive-date=|dead-url=|language=en}}</ref> During his time at the company, he ran a "digital fitness" bootcamp which educated the company's executives on technology in an attempt to bridge the gap between them and their customer base.<ref name=":1" />


⚫ In 2008, Bough began working at ] as the digital and social media director.<ref name=":0" /><ref name=":1">{{Cite news|url=http://adage.com/article/cmo-strategy/digital-fitness-latest-craze-building-marketing-ranks/230829/|title=Digital Fitness Is Latest Craze in Building up Your Marketing Ranks|last=Zmuda|first=Natalie|date=November 7, 2011|access-date=April 2, 2017|archive-url=|archive-date=|language=en}}</ref> During his time at the company, he ran a "digital fitness" bootcamp which educated the company's executives on technology in an attempt to bridge the gap between them and their customer base.<ref name=":9" /><ref name=":1" /> During his tenure, Pepsi also launched the ].<ref>{{Cite news|url=http://www.nytimes.com/2011/01/31/business/media/31pepsi.html|title=Pepsi's Bet on Community Projects Over the Super Bowl|last=Preston|first=Jennifer|date=2011-01-30|work=The New York Times|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref><ref name=":7" /> Bough was also involved in the launch of a partnership between Pepsi and ], as well as a separate but similar social app, Pepsi Loot.<ref>{{Cite news|url=http://www.nytimes.com/2010/04/29/business/media/29adco.html|title=Linking Customer Loyalty With Social Networking|last=Clifford|first=Stephanie|date=2010-04-28|work=The New York Times|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref>
⚫ In 2011, ] named him one of its "100 Most Creative People In Business",<ref>{{Cite news|url=https://www.fastcompany.com/3018483/77-b-bonin-bough|title=77. B. Bonin Bough|date=2011-05-18|work=Fast Company|access-date=2017-04-12|language=en-US}}</ref> while ] named him on their list of ].<ref>{{Cite web|url=http://archive.fortune.com/galleries/2011/news/companies/1110/gallery.40_under_40.fortune/25.html|title=40 Under 40 - Bonin Bough|last=|first=|date=2011-10-25|website=Fortune|access-date=2017-04-12}}</ref> In 2012, Bough left ] to become chief media and e-commerce officer at ], a confectionery, ], and ] company ] from ].<ref name=":0" /><ref name=":4">{{Cite news|url=http://www.thedrum.com/news/2016/08/26/bonin-bough-talks-his-new-hosting-gig-future-messaging-apps-and-today-s-media|title=Bonin Bough talks his new hosting gig, the future of messaging apps and today’s media landscape|work=The Drum|access-date=2017-04-12|language=en}}</ref> Later, in 2017, Bough defended Pepsi when it was critized for the "]" commercial.<ref>{{Cite news|url=http://adage.com/article/cmo-strategy/kendall-jenner-ad-debacle-pepsi/308587/|title=After Kendall Jenner Ad Debacle, What's Next for Pepsi?|access-date=2017-04-12|language=en}}</ref>


⚫ In 2011, ] named him one of its "100 Most Creative People In Business",<ref name=":8">{{Cite news|url=https://www.fastcompany.com/3018483/77-b-bonin-bough|title=77. B. Bonin Bough|date=2011-05-18|work=Fast Company|access-date=2017-04-12|language=en-US}}</ref> while ] and ] each named him on their lists of ].<ref name=":12">{{Cite web|url=http://archive.fortune.com/galleries/2011/news/companies/1110/gallery.40_under_40.fortune/25.html|title=40 Under 40 - Bonin Bough|last=|first=|date=2011-10-25|website=Fortune|access-date=2017-04-12}}</ref><ref name=":13">{{Cite web|url=http://money.cnn.com/galleries/2011/news/companies/1110/gallery.40_under_40.fortune/25.html|title=40 Under 40 - Bonin Bough (25)|last=|first=|date=October 25, 2011|website=CNNMoney|archive-url=|archive-date=|access-date=2017-07-08}}</ref> In 2012, Bough left ] to join ].<ref name=":5">{{Cite news|url=http://bluesky.chicagotribune.com/originals/chi-mondelez-executive-pairs-oreo-trident-with-startups-bsi,0,0.story|title=Mondelez executive pairs Oreo, Trident and other big brands with startups|last=|first=|date=|work=Blue Sky Innovation|access-date=2017-07-08|archive-url=|archive-date=|publisher=Chicago Tribune}}</ref> He became chief media and e-commerce officer at ], a confectionery, ], and ] company ] from Kraft Foods.<ref name=":0" /><ref>{{Cite web|url=http://www.huffingtonpost.com/david-shing/shingerview-bonin-bough-v_b_2853932.html|title=SXSW SHINGERVIEW: Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International|last=Shing|first=David|date=2013-03-11|website=Huffington Post|language=en-US|access-date=2017-07-08}}</ref><ref name=":4">{{Cite news|url=http://www.thedrum.com/news/2016/08/26/bonin-bough-talks-his-new-hosting-gig-future-messaging-apps-and-today-s-media|title=Bonin Bough talks his new hosting gig, the future of messaging apps and today's media landscape|work=The Drum|access-date=2017-04-12|language=en}}</ref> Later the same year, he started Mobile Futures, an ] program that paired start-up social media companies with several Mondelez-owned brands to launch individual marketing strategies.<ref name=":5" /> One of these start-ups, Betabox was later purchased by ].<ref>{{Cite news|url=http://www.chicagotribune.com/bluesky/originals/chi-betabox-mondelez-vayner-media-bsi-20150225-story.html|title=Betabox, born of a Mondelez incubator program, bought by VaynerMedia|last=Carpenter|first=John|work=chicagotribune.com|access-date=2017-07-08|language=en-US}}</ref> Another start-up ], which partner with ], was later bought by ].<ref name=":9" />
⚫ In January 2013, during the power outage at the ], Bough had the idea to tweet "Power out? No problem.You can still dunk in the dark." Mondelez International had been working to develop a day-to-day ] campaign to engage customers.<ref>{{Cite news|url=http://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3|title=Oreo's Super Bowl Power-Outage Tweet Was 18 Months In The Making|work=Business Insider|access-date=2017-04-02|language=en}}</ref><ref name=":2">{{Cite news|url=http://www.mensfitness.com/life/entertainment/b-bonin-bough-creative-genius-who-teamed-lebron-raise-clevelands-game|title=B. Bonin Bough: The Creative Genius Who Teamed With LeBron to Raise Cleveland's Game|last=Rodio|first=Michael|date=September 1, 2016|work=Men's Fitness|access-date=March 26, 2017|archive-url=|archive-date=|dead-url=|language=en}}</ref><ref>{{Cite news|url=http://www.campaignlive.co.uk/article/inspiring-horribly-disruptive-bonin-bough-created-start-up-culture-mondelez/1323754|title='Inspiring and horribly disruptive': How Bonin Bough created a start-up culture at Mondelez|access-date=2017-04-12}}</ref>


⚫ In January 2013, during the power outage at the ], Bough had the idea to tweet "Power out? No problem. You can still dunk in the dark."<ref>{{Cite news|url=http://www.businessinsider.com/oreos-super-bowl-power-outage-tweet-was-18-months-in-the-making-2013-3|title=Oreo's Super Bowl Power-Outage Tweet Was 18 Months In The Making|work=Business Insider|access-date=2017-04-02|language=en}}</ref><ref name=":2">{{Cite news|url=http://www.mensfitness.com/life/entertainment/b-bonin-bough-creative-genius-who-teamed-lebron-raise-clevelands-game|title=B. Bonin Bough: The Creative Genius Who Teamed With LeBron to Raise Cleveland's Game|last=Rodio|first=Michael|date=September 1, 2016|work=Men's Fitness|access-date=March 26, 2017|archive-url=|archive-date=|language=en}}</ref><ref>{{Cite news|url=http://www.campaignlive.co.uk/article/inspiring-horribly-disruptive-bonin-bough-created-start-up-culture-mondelez/1323754|title='Inspiring and horribly disruptive': How Bonin Bough created a start-up culture at Mondelez|last=Daykin|first=Jerry|date=August 17, 2016|work=Campaign Magazine|access-date=2017-04-12|archive-url=|archive-date=}}</ref> This tweet is regarded as an innovative real-time use of social media by a brand.<ref>{{Cite web|url=https://venturebeat.com/2015/05/18/mondelezs-bonin-bough-speaking-at-growthbeat-summit-june-1-and-2/|title=Mondelēz's Bonin Bough speaking at GrowthBeat Summit June 1 and 2|date=2015-05-18|website=VentureBeat|access-date=2017-06-15}}</ref><ref name=":9" /><ref>{{Cite web|url=http://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/Advertising_Hall_of_Achievement/Members.aspx|title=View All Advertising Hall of Achievement Members {{!}} AAF|last=Inc.|first=Advanced Solutions International|website=www.aaf.org|access-date=2017-04-12}}</ref><ref>{{Cite news|url=http://www.nytimes.com/2013/05/28/business/webdenda.html|title=Webdenda|last=The New York Times|first=|date=2013-05-28|work=The New York Times|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref> In 2014, ] named Bough #4 on their list of "most influential buyers, sellers and marketers," estimating his media spending at $182 million.<ref name=":10" />
In 2013, he was inducted into the ].<ref>{{Cite web|url=http://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/Advertising_Hall_of_Achievement/Members.aspx|title=View All Advertising Hall of Achievement Members {{!}} AAF|last=Inc.|first=Advanced Solutions International,|website=www.aaf.org|access-date=2017-04-12}}</ref> In 2014, ] named Bough #4 on their list of "most influential buyers, sellers and marketers", estimating his media spending at $182 million.<ref>{{Cite news|url=http://www.adweek.com/brand-marketing/50-executives-make-their-bosses-look-good-160860/|title=The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands|access-date=2017-04-12|language=en-US}}</ref>


In June 2014, Bough was one of the five advertising executives featured in a ] campaign that imagined what their lives might have been like without the magazine.<ref>{{Cite news|url=https://www.nytimes.com/2014/06/09/business/media/ad-age-campaign-offers-a-look-at-roads-not-taken.html|title=Ad Age Campaign Offers a Look at Roads Not Taken|last=Elliott|first=Stuart|date=2014-06-09|work=The New York Times|access-date=2017-07-08|archive-url=|archive-date=|language=en-US}}</ref><ref>{{Cite web|url=http://adage.com/withoutadage/|title=Advertising Age - Become a Member|last=|first=|date=|website=Ad Age|language=en|archive-url=|archive-date=|access-date=2017-07-08}}</ref>
⚫ In 2016, Bough was involved in a marketing campaign for ] that hired skydiver ] to make a jump without a parachute or ]. Aikins leapt from a plane at {{Convert|25,000|ft}} in California landing in a net; the event aired live on television.<ref name=":4" /><ref name=":2" /><ref>{{Cite web|url=http://www.cnn.com/2016/07/31/us/skydiver-no-parachute-successful-landing-trnd/index.html|title=Skydiver plummets 25,000 feet -- with no parachute|last=CNN|first=Euan McKirdy|website=CNN|access-date=2017-04-02}}</ref>


⚫ In 2016, Bough was involved in a marketing campaign for Stride Gum that hired skydiver ] to make a jump without a parachute or ]. Aikins leapt from a plane at {{Convert|25,000|ft}} in California landing in a net while the event aired live on television.<ref name=":4" /><ref name=":2" /><ref>{{Cite web|url=http://www.cnn.com/2016/07/31/us/skydiver-no-parachute-successful-landing-trnd/index.html|title=Skydiver plummets 25,000 feet -- with no parachute|last=CNN|first=Euan McKirdy|website=CNN|access-date=2017-04-02}}</ref>
Bough published ''Txt Me,'' a book on direct cellphone text marketing.<ref name=":3" />


On August 24, 2016, Bough left Mondelez to host the ] television ] ''].'' The series is produced by ] and based on the premise of helping local entrepreneurs start a new business.<ref name=":2" /><ref>{{Cite news|url=http://www.fresnobee.com/entertainment/tv/article97144807.html|title=CNBC series from LeBron James looks to give financial bounce to Cleveland|last=Bentley|first=Rick|date=2016-09-22|work=]|access-date=2017-03-26|language=en}}</ref> Bough published ''Txt Me,'' a book on messaging and how the mobile device has changed modern life.<ref name=":3">{{Harvp|Bough|2016}}</ref> Bough's phone number is on the cover and he actively encourages the public to reach out via text.<ref>{{Cite news|url=http://www.thedrum.com/news/2017/06/28/bonin-bough-thinks-brands-are-still-behind-when-it-comes-messaging|title=Bonin Bough thinks brands are still behind when it comes to messaging|last=Jordan|first=Nicole|date=2017-06-28|work=The Drum|access-date=2017-07-07|archive-url=|archive-date=|language=en}}</ref>

In August 2016, Bough left Mondelez to host the ] television ] ''].''<ref>{{Cite news|url=http://www.prweek.com/article/1406026/bonin-bough-departs-mondelez|title=Bonin Bough departs Mondelez|last1=Miller|first1=Matthew|date=August 17, 2016|work=PR Week|access-date=2017-07-08|archive-url=|archive-date=|last2=Samadi|first2=Faaez}}</ref> The series is produced by ] and ], and based on the premise of helping local entrepreneurs start a new business.<ref name=":2" /><ref>{{Cite news|url=http://www.campaignlive.co.uk/article/mondelez-marketer-bonin-bough-departs/1405900|title=Mondelez marketer Bonin Bough departs|last1=Miller|first1=Matthew|date=August 17, 2016|work=Campaign Magazine|access-date=2017-07-08|archive-url=|archive-date=|last2=Samadi|first2=Faaez}}</ref><ref>{{Cite news|url=http://www.fresnobee.com/entertainment/tv/article97144807.html|title=CNBC series from LeBron James looks to give financial bounce to Cleveland|last=Bentley|first=Rick|date=2016-09-22|work=]|access-date=2017-03-26|language=en}}</ref>

==Awards and recognition==
* Fast Company's 100 Most Creative People In Business (2011)<ref name=":8" />
* ]'s ] (2011)<ref name=":12" />
* ]'s 40 under 40 (2011)<ref name=":13" />
* ] Power List (2012)<ref name=":7" />
* #13 on ] Power List (2013)<ref name=":11" />
* #4 on The Adweek 40 (2014)<ref name=":10" />
* #9 on ] Power List (2014)<ref name=":11" />

== Publications ==
⚫ * {{Cite book|url=https://books.google.com/books?id=K0UFDAAAQBAJ|title=Txt Me: Your Phone Has Changed Your Life. Let's Talk about It.|last=Bough|first=B. Bonin|date=2016-08-16|publisher=BenBella Books, Inc.|isbn=9781942952367|location=|pages=|language=en}}
⚫ * {{Cite book|url=https://books.google.com/books?id=T9_oAgAAQBAJ|title=Perspectives on Social Media Marketing, 1st ed.|last1=Agresta|last2=Bough|last3=Miletsky|date=2010-09-15|publisher=Cengage Learning|isbn=9781435456532|language=en}}


== References == == References ==
{{Reflist|30em}} {{Reflist|30em}}
*

== Books ==
⚫ * {{Cite book|url=https://books.google.com/books?id=K0UFDAAAQBAJ|title=Txt Me: Your Phone Has Changed Your Life. Let's Talk about It.|last=Bough|first=B. Bonin|date=2016-08-16|publisher=BenBella Books, Inc.|year=|isbn=9781942952367|location=|pages=|language=en|ref=harv}}
⚫ * {{Cite book|url=https://books.google.com/books?id=T9_oAgAAQBAJ|title=Perspectives on Social Media Marketing, 1st ed.|last=Agresta|last2=Bough|last3=Miletsky|date=2010-09-15|publisher=Cengage Learning|isbn=9781435456532|language=en}}


== External links == == External links ==
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Latest revision as of 15:37, 10 June 2022

Bonin Bough
BornBrant Bonin Bough
Career
ShowCleveland Hustles
StationCNBC
Occupations
Employers
Websitebboninbough.com

Brant Bonin Bough is an American marketing executive, author, and host of the CNBC show Cleveland Hustles. He is often referred to as a marketing expert, especially in the areas of social and digital marketing and his career has garnered significant attention since 2007. He garners "celebrity-like" attention in his industry.

Early life

At age 11, Bough spoke at an event held at Cathedral of Saint John the Divine to coincide with the United Nations' World Summit for Children. At age 12, Bough was a member of Youth Uprising, a congress of young people challenging how news media portrays them in print and television. He read a list of "challenges" at the Bust the Stereotypes Speakout, a New York conference featuring a panel of journalists from several media companies like WABC-TV and The New York Times.

Bough attended Hartwick College, graduating in 1999.

Career

In 2007, Bough became vice president of Screengrab, part of the public relations firm Weber Shandwick, a subsidiary of Interpublic Group of Companies. He had previously worked for another New York firm, Ruder Finn, where he was a founding member of the firm's digital practice, Ruder Finn Interactive, since 1999.

In 2008, Bough began working at PepsiCo as the digital and social media director. During his time at the company, he ran a "digital fitness" bootcamp which educated the company's executives on technology in an attempt to bridge the gap between them and their customer base. During his tenure, Pepsi also launched the Pepsi Refresh Project. Bough was also involved in the launch of a partnership between Pepsi and Foursquare, as well as a separate but similar social app, Pepsi Loot.

In 2011, Fast Company named him one of its "100 Most Creative People In Business", while Fortune and CNNMoney each named him on their lists of 40 under 40. In 2012, Bough left PepsiCo to join Kraft Foods Group. He became chief media and e-commerce officer at Mondelez International, a confectionery, food, and beverage company spun-off from Kraft Foods. Later the same year, he started Mobile Futures, an incubator program that paired start-up social media companies with several Mondelez-owned brands to launch individual marketing strategies. One of these start-ups, Betabox was later purchased by VaynerMedia. Another start-up Waze, which partner with Stride Gum, was later bought by Google.

In January 2013, during the power outage at the Super Bowl XLVII, Bough had the idea to tweet "Power out? No problem. You can still dunk in the dark." This tweet is regarded as an innovative real-time use of social media by a brand. In 2014, Adweek named Bough #4 on their list of "most influential buyers, sellers and marketers," estimating his media spending at $182 million.

In June 2014, Bough was one of the five advertising executives featured in a Ad Age campaign that imagined what their lives might have been like without the magazine.

In 2016, Bough was involved in a marketing campaign for Stride Gum that hired skydiver Luke Aikins to make a jump without a parachute or wingsuit. Aikins leapt from a plane at 25,000 feet (7,600 m) in California landing in a net while the event aired live on television.

Bough published Txt Me, a book on messaging and how the mobile device has changed modern life. Bough's phone number is on the cover and he actively encourages the public to reach out via text.

In August 2016, Bough left Mondelez to host the CNBC television reality series Cleveland Hustles. The series is produced by LeBron James and Maverick Carter, and based on the premise of helping local entrepreneurs start a new business.

Awards and recognition

  • Fast Company's 100 Most Creative People In Business (2011)
  • Fortune's 40 under 40 (2011)
  • CNNMoney's 40 under 40 (2011)
  • PR Week Power List (2012)
  • #13 on PR Week Power List (2013)
  • #4 on The Adweek 40 (2014)
  • #9 on PR Week Power List (2014)

Publications

References

  1. ^ Dodson, Claure (2016-11-21). "How Bonin Bough Pivoted From Marketing Guru To Reality TV Host". Fast Company. Retrieved 2017-03-26.
  2. ^ Adweek staff. "The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands". Retrieved 2017-03-26.
  3. ^ Zmuda, Natalie (February 7, 2012). "PepsiCo Loses Digital Guru to Kraft". Advertising Age. Retrieved March 26, 2017.
  4. Dubois, Jake (2017-01-18). "Bonin Bough About Career And Its Impact". Black Matters US. Retrieved 2017-07-08.
  5. "Trendsetters: Bonin Bough, Pepsi's Global Digital Guru, outlines the Power of the UPC". Internationalist Magazine. 2010-06-21. Retrieved 2017-07-08.
  6. ^ Vaynerchuk, Gary (July 1, 2014). "Bonin Bough: Power List 2014". PR Week. Retrieved 2017-07-08.
  7. ^ "Bonin Bough: Power List 2012". PR Week. July 1, 2012. Retrieved 2017-07-08.
  8. ^ "People and Accounts of Note". The New York Times. 2007-02-21. Retrieved 2017-07-08.
  9. Schultz, E.J.; Wohl, Jessica (2016-08-16). "Bonin Bough Has Left Mondelez". AdAge. Retrieved 2017-11-15.
  10. Zmuda, Natalie (2012-02-07). "PepsiCo Loses Digital Guru to Kraft". AdAge. Retrieved 2017-11-15.
  11. Schultz, E.J.; Wohl, Jessica (August 16, 2016). "Bonin Bough Has Left Mondelez". AdvertisingAge. Retrieved 2017-07-08.
  12. ^ "77. B. Bonin Bough". Fast Company. 2011-05-18. Retrieved 2017-04-12.
  13. Howe, Marvine (1990-10-01). "World Summit for Children; New York Children Join In Exchanging of Ideas". The New York Times. Retrieved 2017-07-08.
  14. Hevesi, Dennis (1990-11-19). "Youths Criticize Media On Coverage of Children". The New York Times. Retrieved 2017-07-08.
  15. "e-Commerce Expert Bonin Bough '99 to Speak on 'Hackonomy' at Hartwick College". Hartwick College. Retrieved 2017-07-08.
  16. ^ Stein, Lindsay (September 1, 2013). "Newsmaker: Bonin Bough, Mondelēz International". PR Week. Retrieved 2017-07-08.
  17. ^ Zmuda, Natalie (November 7, 2011). "Digital Fitness Is Latest Craze in Building up Your Marketing Ranks". Retrieved April 2, 2017.
  18. Preston, Jennifer (2011-01-30). "Pepsi's Bet on Community Projects Over the Super Bowl". The New York Times. Retrieved 2017-07-08.
  19. Clifford, Stephanie (2010-04-28). "Linking Customer Loyalty With Social Networking". The New York Times. Retrieved 2017-07-08.
  20. ^ "40 Under 40 - Bonin Bough". Fortune. 2011-10-25. Retrieved 2017-04-12.
  21. ^ "40 Under 40 - Bonin Bough (25)". CNNMoney. October 25, 2011. Retrieved 2017-07-08.
  22. ^ "Mondelez executive pairs Oreo, Trident and other big brands with startups". Blue Sky Innovation. Chicago Tribune. Retrieved 2017-07-08.
  23. Shing, David (2013-03-11). "SXSW SHINGERVIEW: Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International". Huffington Post. Retrieved 2017-07-08.
  24. ^ "Bonin Bough talks his new hosting gig, the future of messaging apps and today's media landscape". The Drum. Retrieved 2017-04-12.
  25. Carpenter, John. "Betabox, born of a Mondelez incubator program, bought by VaynerMedia". chicagotribune.com. Retrieved 2017-07-08.
  26. "Oreo's Super Bowl Power-Outage Tweet Was 18 Months In The Making". Business Insider. Retrieved 2017-04-02.
  27. ^ Rodio, Michael (September 1, 2016). "B. Bonin Bough: The Creative Genius Who Teamed With LeBron to Raise Cleveland's Game". Men's Fitness. Retrieved March 26, 2017.
  28. Daykin, Jerry (August 17, 2016). "'Inspiring and horribly disruptive': How Bonin Bough created a start-up culture at Mondelez". Campaign Magazine. Retrieved 2017-04-12.
  29. "Mondelēz's Bonin Bough speaking at GrowthBeat Summit June 1 and 2". VentureBeat. 2015-05-18. Retrieved 2017-06-15.
  30. Inc., Advanced Solutions International. "View All Advertising Hall of Achievement Members | AAF". www.aaf.org. Retrieved 2017-04-12. {{cite web}}: |last= has generic name (help)
  31. The New York Times (2013-05-28). "Webdenda". The New York Times. Retrieved 2017-07-08.
  32. Elliott, Stuart (2014-06-09). "Ad Age Campaign Offers a Look at Roads Not Taken". The New York Times. Retrieved 2017-07-08.
  33. "Advertising Age - Become a Member". Ad Age. Retrieved 2017-07-08.
  34. CNN, Euan McKirdy. "Skydiver plummets 25,000 feet -- with no parachute". CNN. Retrieved 2017-04-02. {{cite web}}: |last= has generic name (help)
  35. Bough (2016)
  36. Jordan, Nicole (2017-06-28). "Bonin Bough thinks brands are still behind when it comes to messaging". The Drum. Retrieved 2017-07-07.
  37. Miller, Matthew; Samadi, Faaez (August 17, 2016). "Bonin Bough departs Mondelez". PR Week. Retrieved 2017-07-08.
  38. Miller, Matthew; Samadi, Faaez (August 17, 2016). "Mondelez marketer Bonin Bough departs". Campaign Magazine. Retrieved 2017-07-08.
  39. Bentley, Rick (2016-09-22). "CNBC series from LeBron James looks to give financial bounce to Cleveland". The Fresno Bee. Retrieved 2017-03-26.

External links



Category:CNBC people Category:People from Cleveland Category:African-American television hosts Category:People from New York City Category:PepsiCo people Category:American marketing people Category:American business writers Category:Living people