'Save Sibelius' campaign: Difference between revisions

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	\| alt1 = Sell Sibelius.1
	\| caption1 = The 'Sell Sibelius' ] petition, with 11,590 supporters.

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	\| caption2 = Derek Williams at ], London, delivering his 'Sell Sibelius' petition to Bobby Lombardi, newly appointed Managing Director of Sibelius.

	\| footer = '''The Sibelius Users Group petitioning ] to divest itself of ]'''
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	The Save Sibelius campaign marked the first time a users group of a software application generated an organised mass response to a major technology company, petitioning it to reinstate developers whom it had fired in order to restructure its operations offshore, and then when that did not succeed, petitioning the company to divest itself of its flagship ] application. The campaign attracted hundreds of thousands of responses, including an 11,590 strong petition, was featured on ] Radio 4 and ] and prompted defensive public responses from the Sibelius application’s owners, ].

	The British ] application ] is the world's largest selling music notation program, and is the recipient of numerous awards,<ref>. ]</ref> including the ] in 2005. In the following year, Sibelius creators Ben and Jonathan Finn<ref>Hirschkorn, Jenny. (22 September 2003). ''''. Publisher: ] (London, UK)</ref> sold their business to the American ] ] for $16-23 million<ref>(2 August 2006). . ]</ref><ref>Cullen, Drew. (3 August 2006). ''''. Publisher: ] (London, UK)</ref> instead of floating the company as they had originally intended. Sibelius was deemed a good fit for Avid, who had acquired other applications of comparable stature, such as ]. However Avid soon began making cuts in the Sibelius enterprise, closing overseas branches and laying off employees,<ref>Hughes, Russ. (3 July 2012). . Pro Tools Expert. (London, UK)</ref><ref>]. (16 December 2013). . (New York, USA)</ref> which was seen by users as ].

	On 19 July 2012, after ] fired<ref name="classicalmusic">{{cite web\|url=http://www.rhinegold.co.uk/classical_music/archive-1396/ \|title=''Sibelius software’s London offices to close'' \|publisher=Rhinegold.co.uk \|date=4 July 2012 \|accessdate=6 December 2017}}</ref><ref>{{cite web\|url=http://www.businesswire.com/news/home/20120702005682/en/Avid-Divests-Consumer-Businesses-Streamlines-Operations \|title=Avid Divests Consumer Businesses and Streamlines Operations \|publisher=Business Wire \|date=2 July 2012 \|accessdate=23 July 2012}}</ref><ref>Puff, Robert. (7 February 2012). ''''. ''Of Note : Blog''. Publisher: (Seattle, USA)</ref> all but three of the Sibelius development team and closed their London office in order to relocate jobs offshore to Ukraine and California, the ] activist group was formed<ref>Kirn, Peter. (9 August 2012). ''''. Publisher: ''Create Digital Media'' (Berlin, Germany)</ref> by Derek Williams<ref>. (Edinburgh, Scotland)</ref> to try to save the application. Williams co-opted ] and a small team of other musicians to petition Avid to reverse their decision. Because of past experience with ] and ] such as the ] and ], it was feared<ref>4-25 July 2012. . ]. (London, England)</ref> that the Sibelius application would ultimately cease development, thereby leaving its users without updates to ensure the application would remain compatible with future operating system upgrades.

	To raise public awareness among its half a million users, Williams and ] launched a Facebook campaign,<ref>. ]</ref> duplicated<ref>. ]</ref> on ]. Within its first week, 485,000 Facebook hits were generated, with 12,000 followers joining the page, alongside growing music industry media interest.<ref>(30 July 2012). '''', '']''. Mac Music forum. Publisher: SOS Publications Group (Cambridge, England)</ref><ref>Banks, Adam. (17 August 2012). ''Avid hits bum note with Sibelius'', ']'. Page 14. Publisher: ] (London, England)</ref><ref>Williams, Derek. (December 2012). ''Sibelius users speak out'', ']'. Page 10. Publisher: (New York, USA)</ref> The Avid board of directors who had been targeted by a letter writing campaign initiated from the Save Sibelius website, began issuing public reassurances that they intended to keep Sibelius alive in public statements on their own blog websites<ref>Kloiber, Martin . (23 July 2012). '''', 'Avid Community'. Publisher: ] (Cramlington , United Kingdom)</ref> and social media. After Derek Williams' 6 August 2012 ] interview with ''The Audio Podcast'',<ref>Williams, Derek. (6 August 2012). ] ] with ''The Audio Podcast''. (United Kingdom)</ref> there followed a ] radio interview about the campaign on '']'' with composer ] on 24 August 2012<ref>]. (24 August 2012). ''Sibelius Software'', '']''. Page 14. Publisher: '']'' (London, England)</ref> indicating that Sibelius users were not convinced.

	By October, after attempts by the Finn brothers and other investors approached by Williams to buy back the application from Avid proved unsuccessful,<ref>Schofield, Jack . (7 August 2012). '''', 'Avid Community'. Publisher: ZDNet (Cramlington , United Kingdom)</ref> Williams launched a ] petition called "chris-gahagan-senior-vice-president-of-products-sell-sibelius" to try to persuade ] to divest itself of ], which he presented in person to ] executives from Avid at an extraordinary meeting called by the ] (BASCA), held at its London offices on 3 October 2012. Amid subsequent collapsing share performance that involved Avid's delisting by Nasdaq,<ref>Castellanos, Sara. (24 February 2014). ''''. Publisher: '']'' (Boston, USA)</ref> Avid Tech CEO Gary Greenfield stepped down, while Bobby Lombardi was replaced by Sam Butler<ref>]. (6 January 2014). . Scoring Notes. (New York, USA)</ref> as the new managing director of Sibelius. Since the conclusion of the campaign, Sibelius 8 has been launched and remains in the company's catalogue. The Save Sibelius Facebook page remains active as a support only site.

	Central to the Save Sibelius campaign were the issues of ], ], ], ], and the perceived impact of ]'s actions on employees, shareholders and consumers. The firing of the Sibelius development team led directly to their engagement by ] ] to develop a rival application to Sibelius. In February 2013, ] announced they had hired the majority of the former Sibelius development team to develop ], under the stewardship of former Sibelius boss, Daniel Spreadbury.<ref>Clark, Kevin. (15 November 2012). ''''. Publisher: ''New Music USA'' (New York, USA)</ref><ref>(20 February 2013). ''''. Publisher: ''Create Digital Media'' (Berlin, Germany)</ref><ref>Spreadbury, Daniel. (20 February 2013). ''''. Publisher: '']'' (Boston, USA)</ref>

	==References==

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