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Latest revision as of 22:07, 9 January 2025

Surmesur is a Canadian custom menswear retailer fitting in many wiki categories.
Submission declined on 23 December 2024 by Theroadislong (talk).This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Misplaced Pages's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Misplaced Pages, please rewrite your submission to comply with these policies.
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Surmesur
Company typePrivate
IndustryRetail
Founded2010
FoundersVincent and François Thériault
Area servedNorth America, Canada, United States, Mexico
ProductsCustom menswear
Websitesurmesur.com

Surmesur is a Canadian custom menswear retailer specializing in made-to-measure clothing. Founded by brothers Vincent and François Thériault in 2010, the company is headquartered in Quebec City, Quebec, Canada. Surmesur combines traditional tailoring with technology.

History

The idea for Surmesur originated from diverse trips the brothers took around Asia and South America. The accessibility of custom clothing in many countries inspired them. They started the company in 2010.

The first showroom opened in Quebec City. By 2013, Surmesur expanded into Montreal and Toronto.

In 2016, the company launched its first U.S. store in Chicago, followed by Pittsburgh. In 2017, they introduced an augmented reality (AR) fitting experience in the Pittsburgh showroom, allowing clients to visualize their garments before production.

Surmesur operates showrooms in Ottawa, Laval, Mississauga, Waterloo, and Vancouver, with on-the-road services in Mexico.

In 2024, Surmesur became a suit provider for the NHL Coaches’ Association.

Business Model

Surmesur operates through a showroom-based, appointment-only model. Clients work with style consultants to create custom garments using a proprietary software. Clients can choose from an array of fabrics, patterns, and customization options, such as collars, cuffs, and monograms. Finalized designs are sent to manufacturing facilities, and finished products are delivered within 4-6 weeks.

COVID-19 Pandemic

During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the Québec government.

Vincent and François Thériault co-authored Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic, alongside Elise Paradis.

See Also

References

  1. Viscount, Patricia (December 19, 2018). "Custom Menswear Retailer 'Surmesur' Expanding Brick-and-Mortar Operations into New Markets".
  2. "Surmesur : quand l'habit fait la différence". TVA Nouvelles. October 6, 2014.
  3. Cosco, Amanda (October 6, 2016). "Surmesur: Bringing Tailor-Made to the Modern Man — Electric Runway".
  4. "Store Guide: Surmesur, a new custom men's clothing shop for guys intimidated by the tailor". Toronto Life. October 16, 2013.
  5. Sinichak, Jessica (May 8, 2017). "Cutting Edge: Custom Menswear Goes Digital with Augmented Reality".
  6. "Book an appointment". Surmesur.
  7. Toneguzzi, Mario (May 13, 2024). "Canadian Custom Clothing Brand 'Surmesur' Expanding with New Locations, and Partnership with NHL Coaches' Association [Interview]".
  8. Waltz, Amanda (May 11, 2017). "Surmesur boosts Pittsburgh's fashion clout with augmented reality shopping experience". NEXTpittsburgh.
  9. Castonguay, Alec (March 2, 2021). "À la chasse planétaire aux masques". L’actualité.
  10. ICI.Radio-Canada.ca, Zone Économie- (November 16, 2021). "« Tailler sa place » : récit d'une réussite entrepreneuriale en contexte pandémique". Radio-Canada.
  11. Paradis, Elise (2021). Tailler sa place : De l'entrepreneurial inspirant à la résilience. Simon Gauthier. ISBN 9798734164709.
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{{Draft categories| Category:Clothing brands of Canada Category:Clothing companies established in 2010 Category:Clothing companies Category:Clothing retailers of Canada Category:Online clothing retailers of Canada

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