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| name = Pantene | name = Pantene
| logo = Pantene Header logo.png | logo = Pantene Header logo.png
| type = Hair care | type = ]
| currentowner = Procter & Gamble | currentowner = {{flagicon|United States}} ]
| producedby = {{flagicon|United States}} ] (1985)<br>{{flagicon|United States}} ] (1985–present)
| origin = Switzerland
| origin = {{flagcountry|Switzerland}} (1945–1985) (original)<br>{{flagcountry|United States}} (1985–present)
| introduced = {{launch date and age|1945|df=yes}}
| introduced = {{launch date and age|1945|df=yes}}, {{flagcountry|Switzerland}} (original)<br>{{launch date and age|1985|df=yes}}, {{flagcountry|United States}}
| markets = Worldwide
| discontinued = {{End date and age|1985|df=yes}}, {{flagcountry|Switzerland}} (original)
| previousowners = Hoffmann-La Roche
|website = | markets = ]
| previousowners = {{flagicon|Switzerland}} ] (1945–1985) (original)<br>{{flagicon|United States}} ] (1985)

| tagline = '''Strong Is Beautiful''' (])<br>'''美自强韧''' (])<br>'''Kuat Itu Cantik''' (] ])
| ambassadors = ] and ] (United States)<br>], ], ], Elle & Jess Yamada, ] and ] (Indonesia)<br>] (Malaysia and Brunei)<br>] and ] of ] (Southeast Asia)<br>] (France)<br>] (Thailand)<br>] (India)<br>] (Australia, New Zealand and United Kingdom)<br>] (Singapore and Philippines)<br>] (Brazil)<br>] (Mexico)<br>] (Peru)<br>] (Russia)<br>] (Turkey) ] (italy)
| website =
}} }}


'''Pantene''' ({{IPAc-en|ˌ|p|æ|n|ˈ|t|iː|n|,_|-|ˈ|t|ɛ|n}})<ref>{{cite web|last=Wells|first=John|date=27 August 2008|url=https://www.phon.ucl.ac.uk/home/wells/blog0808b.htm|title=Pantene|work=John Wells's phonetic blog}}</ref> is a brand of ] products owned by ]. The product line was first introduced in Europe in 1945 by ], which branded the name based on ] as a shampoo ingredient. It was purchased by Procter & Gamble in 1985 in order to compete in the "]" market rather than only functional products.<ref>{{cite book | first=Davis | last=Dyer | title=Rising Tide: lessons from 165 years of brand building at Procter & Gamble | url=https://archive.org/details/risingtide00davi | url-access=registration |publisher= Harvard Business Press |year=2004 | page=}}</ref> '''Pantene''' ({{IPAc-en|ˌ|p|æ|n|ˈ|t|iː|n|,_|-|ˈ|t|ɛ|n}})<ref>{{cite web|last=Wells|first=John|date=27 August 2008|url=https://www.phon.ucl.ac.uk/home/wells/blog0808b.htm|title=Pantene|work=John Wells's phonetic blog}}</ref> is a ]-former ] ] of ] products owned by ]. The product line was first originally introduced in ] in 1945 by ] of ], which branded the name based on ] as a shampoo ingredient. It was full introduced in ] and ] in 1985 by 100% full owned and purchased by ]-based ] (Vicks) of ] on the same day in order for Vicks until that year and 100% full owned and purchased by ]-based ] (P&G) of ] on the same year in order for P&G to compete in the "]" market rather than only functional products.<ref>{{cite book | first=Davis | last=Dyer | title=Rising Tide: lessons from 165 years of brand building at Procter & Gamble | url=https://archive.org/details/risingtide00davi | url-access=registration |publisher= Harvard Business Press |year=2004 | page=}}</ref>


The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful."<ref>'']'', Volume 139, Issues 5-9, 1987, p136</ref><ref>{{cite book | first=Davis | last=Dyer | title=Rising Tide: lessons from 165 years of brand building at Procter & Gamble | url=https://archive.org/details/risingtide00davi | url-access=registration |publisher= Harvard Business Press |year=2004 | page=}}</ref> ] and ] gained notoriety as the first television spokeswomen to speak the line.<ref>{{cite news | first=Jill | last=DiNato | title=Don't Hate Me Because I'm Beautiful |publisher=The Huffington Post | date=25 July 2010}}</ref> The line was criticized by ] and became a pop-culture ] for "annoying" narcissistic behavior.<ref>{{cite journal | first=Lana | last=Rakow | title=Don't hate me because I'm beautiful: Feminist resistance to advertising's irresistible meanings | date= Winter 1992| journal = Southern Communication Journal | volume = 57| issue= 2| pages= 133–142}}</ref><ref>{{cite book |first=Mady |last=Schutzman | title=The Real Thing: Performance, Hysteria, and Advertising | publisher= Wesleyan |date=April 1995 |page= 165 | ISBN=978-0-8195-6370-5}}</ref> The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful."<ref>'']'', Volume 139, Issues 5-9, 1987, p136</ref><ref>{{cite book | first=Davis | last=Dyer | title=Rising Tide: lessons from 165 years of brand building at Procter & Gamble | url=https://archive.org/details/risingtide00davi | url-access=registration |publisher= Harvard Business Press |year=2004 | page=}}</ref> ] and ] gained notoriety as the first television spokeswomen to speak the line.<ref>{{cite news | first=Jill | last=DiNato | title=Don't Hate Me Because I'm Beautiful |publisher=The Huffington Post | date=25 July 2010}}</ref> The line was criticized by ] and became a pop-culture ] for "annoying" narcissistic behavior.<ref>{{cite journal | first=Lana | last=Rakow | title=Don't hate me because I'm beautiful: Feminist resistance to advertising's irresistible meanings | date= Winter 1992| journal = Southern Communication Journal | volume = 57| issue= 2| series= | pages= 133–142}}</ref><ref>{{cite book |first=Mady |last=Schutzman | title=The Real Thing: Performance, Hysteria, and Advertising | publisher= Wesleyan |date=April 1995 |page= 165 | ISBN=978-0-8195-6370-5}}</ref>


==Advertising campaigns== ==Advertising campaigns==
], ] and ])]] ], ] and ])]]
In 1990, Procter & Gamble Taiwan launched a new advertising campaign surrounding its new Pantene Pro-V formula, a combining of Pantene's vitamin formula and P&G's 2-in-1 technology. Pantene Pro-V was first introduced in Taiwan and a year later in the US and globally. Research results, compiled from markets around the world, led P&G to hypothesize that health positioning might provide the basis for a new worldwide hair care franchise. The research indicated that: Women believed the ideal standard for hair is "healthy". Women considered their own hair damaged. Women believed that shine signaled health. Pro-vitamin formulation provided real support for claims. Advertising was developed around a health positioning and customized at the local level with the tagline, "Hair So Healthy It Shines." The new product, Pantene Pro-V was introduced in newly designed cylindrical shaped bottles. There were four lead countries involved in Pantene's Pro-V launch. Each communicated a different piece of the strategy and execution elements, as follows In 1990, Procter & Gamble Taiwan launched a new advertising campaign surrounding its new Pantene Pro-V formula, a combining of Pantene's vitamin formula and P&G's 2-in-1 technology. Pantene Pro-V was first introduced in Taiwan and a year later in the US and globally. Research results, compiled from markets around the world, led P&G to hypothesize that health positioning might provide the basis for a new worldwide hair care franchise. The research indicated that: Women believed the ideal standard for hair is "healthy". Women considered their own hair damaged. Women believed that shine signaled health. Pro-vitamin formulation provided real support for claims. Advertising was developed around a health positioning and customized at the local level with the tagline, "Hair So Healthy It Shines." The new product, Pantene Pro-V was introduced in newly designed cylindrical shaped bottles. There were four lead countries involved in Pantene's Pro-V launch. Each communicated a different piece of the strategy and execution elements, as follows
* United States: a Television campaign was developed using an authoritative spokeswoman and showing the transformation of the model's hair; * ]: a Television campaign was developed using an authoritative spokeswoman and showing the transformation of the model's hair;
* Taiwan: dramatized the end-result - the shine (a very powerful end benefit in this part of the world); * ]: dramatized the end-result - the shine (a very powerful end benefit in this part of the world);
* France: dramatized the vitamin capsule ingredient story; * ]: dramatized the vitamin capsule ingredient story;
* United Kingdom: demonstrated product efficacy via the hair root demonstration. * ]: demonstrated product efficacy via the hair root demonstration.
By 1994, following its launch in 55 countries, Pantene was the #1 hair care brand around the world with sales reaching over US$1 billion. By 1996, it was still leading in 78 countries and by 1998, it was the leading shampoo in 90 countries.<ref>{{cite web|author=Advertising Educational Foundation |url=http://www.aef.com/on_campus/classroom/speaker_pres/data/4001 |title=Persuasion |publisher=Aef.com |access-date=2013-09-23}}</ref> Pantene was advertised as approved by Swiss Vitamin Institute.<ref>{{cite web|url=http://www.swissvitamin.ch/ |title=Swiss Vitamin Institute}}</ref> By 1994, following its launch in 55 ], Pantene was the #1 ] brand ] with sales reaching over ] billion. By 1996, it was still leading in 78 ] and by 1998, it was the leading shampoo in 90 ].<ref>{{cite web|author=Advertising Educational Foundation |url=http://www.aef.com/on_campus/classroom/speaker_pres/data/4001 |title=Persuasion |publisher=Aef.com |date= |accessdate=2013-09-23}}</ref> Pantene was advertised as approved by Swiss Vitamin Institute.<ref>|url=http://www.swissvitamin.ch/ |title=Swiss Vitamin Institute</ref>


Currently, Pantene is widely available in much of the world. Currently, Pantene is widely available in much of the world.
] and ] are the current global ambassadors for Pantene.<ref>{{Cite news|url=https://www.billboard.com/articles/news/6598155/selena-gomez-pantene-spokesperson-endorsement-deal-haircare|title=Selena Gomez Named New Pantene Spokesperson|work=Billboard|access-date=2018-08-16}}</ref><ref>{{Cite news|url=https://www.allure.com/story/priyanka-chopra-compassion-casting-pantene-campaign-interview|title=Priyanka Chopra Is Not Interested in Playing the "Exotic Indian Girl"|last=Norris|first=Rebecca|work=Allure|access-date=2018-08-16|language=en}}</ref> Pantene ambassadors for specific countries include ] for Pantene France,<ref>{{cite web|url=http://www.elle.fr/Beaute/News-beaute/Cheveux/Nolwenn-Leroy-nouvelle-egerie-Pantene-1851660 |title=Nolwenn Leroy : nouvelle égérie Pantene |language=fr |work=ELLE |access-date= 17 June 2016}}</ref> ] for Pantene India,<ref>{{cite web|last1=Pantene|title=Official Pantene India Website|url=http://pantene.com/en-in}}</ref> ] for Pantene Thailand,<ref>{{cite web|last1=Pantene|title=Official Pantene Thailand Website|url=http://www.pantene.co.th/th-th}}</ref> ]s ] and ] of ] for Pantene Southeast Asia,<ref>{{cite web|url=http://www.allkpop.com/article/2016/08/seohyun-and-yuri-collaborate-with-pantene-for-next-sm-station-release |title=Seohyun and Yuri collaborate with 'Pantene' for next 'SM Station' release! |language=en |work=allkpop |access-date= 5 September 2016}}</ref> ] for Pantene Singapore and Philippines,<ref>{{cite web|title=Gabbi Garcia Becomes First Filipina Endorser Of Pantene|url=https://pilipinaspopcorn.com/gabbi-garcia-becomes-first-filipina-endorser-pantene/|access-date=April 3, 2017}}</ref> ] for Pantene Australia, New Zealand and United Kingdom, ] for Pantene Malaysia and Brunei, ], ], ], Elle & Jess Yamada, ] and ] for Pantene Indonesia,<ref>{{cite web|title=Anggun C Sasmi, Aku Tidak Pernah Mengalami Rambut Buruk|url=http://www.tribunnews.com/seleb/2017/02/03/anggun-c-sasmi-dan-raline-shah-brand-ambassador-shampo-pantene-antiketombe-2in1/|access-date=February 3, 2017}}</ref> ] for Pantene Brazil, ] for Pantene Mexico, ] for Pantene Peru, ] for Pantene Russia and ] & ] for Pantene Turkey.<ref>{{cite web|url=http://www.belezatoday.com.br/gisele-bundchen-e-embaixadoras-da-america-latina-se-reunem-em-evento/ |title=Gisele Bündchen and Pantene ambassadors from Latin America meet at event |language=pt |work=belezatoday |access-date= 6 April 2018}}</ref> ] and ] are the current global ambassadors for Pantene.<ref>{{Cite news|url=https://www.billboard.com/articles/news/6598155/selena-gomez-pantene-spokesperson-endorsement-deal-haircare|title=Selena Gomez Named New Pantene Spokesperson|work=Billboard|access-date=2018-08-16}}</ref><ref>{{Cite news|url=https://www.allure.com/story/priyanka-chopra-compassion-casting-pantene-campaign-interview|title=Priyanka Chopra Is Not Interested in Playing the "Exotic Indian Girl"|last=Norris|first=Rebecca|work=Allure|access-date=2018-08-16|language=en}}</ref> Pantene ambassadors for specific countries include ] for Pantene France,<ref>{{cite web|url=http://www.elle.fr/Beaute/News-beaute/Cheveux/Nolwenn-Leroy-nouvelle-egerie-Pantene-1851660 |title=Nolwenn Leroy : nouvelle égérie Pantene |language=French |work=ELLE |accessdate= 17 June 2016}}</ref> ] for Pantene India,<ref>{{cite web|last1=Pantene|title=Official Pantene India Website|url=http://pantene.com/en-in}}</ref> ] for Pantene Thailand,<ref>{{cite web|last1=Pantene|title=Official Pantene Thailand Website|url=http://www.pantene.co.th/th-th}}</ref> ]s ] and ] of ] for Pantene Southeast Asia<ref>{{cite web|url=http://www.allkpop.com/article/2016/08/seohyun-and-yuri-collaborate-with-pantene-for-next-sm-station-release |title=Seohyun and Yuri collaborate with 'Pantene' for next 'SM Station' release! |language=English |work=allkpop |accessdate= 5 September 2016}}</ref>, ] for Pantene Singapore and Philippines<ref>{{cite web|title=Gabbi Garcia Becomes First Filipina Endorser Of Pantene|url=https://pilipinaspopcorn.com/gabbi-garcia-becomes-first-filipina-endorser-pantene/|accessdate=April 3, 2017}}</ref>, ] for Pantene Australia, New Zealand and United Kingdom, ] for Pantene Malaysia and Brunei, ], ], ], Elle & Jess Yamada, ] and ] for Pantene Indonesia,<ref>{{cite web|title=Anggun C Sasmi, Aku Tidak Pernah Mengalami Rambut Buruk|url=http://www.tribunnews.com/seleb/2017/02/03/anggun-c-sasmi-dan-raline-shah-brand-ambassador-shampo-pantene-antiketombe-2in1/|accessdate=February 3, 2017}}</ref> ] for Pantene Brazil, ] for Pantene Mexico ] for Pantene Peru, ] for Pantene Russia and ] for Pantene Turkey <ref>{{cite web|url=http://www.belezatoday.com.br/gisele-bundchen-e-embaixadoras-da-america-latina-se-reunem-em-evento/ |title=Gisele Bündchen e embaixadoras Pantene da América Latina se reúnem em evento |language=Portuguese |work=belezatoday |accessdate= 6 April 2018}}</ref>


From June 2006 to December 2018, Pantene and the ] operated the Pantene Beautiful Lengths charity campaign in the United States, which allowed individuals to donate hair for women who have lost their own due to cancer treatment. From June 2006 to December 2018, Pantene and the ] operated the Pantene Beautiful Lengths charity campaign in the United States, which allowed individuals to donate ] for women who have lost their own due to cancer treatment.


== Ambassadors == == Ambassadors ==
Line 37: Line 40:
* ] (2011–2012) (Pantene Indonesia) * ] (2011–2012) (Pantene Indonesia)
* ] (2011) (Pantene Indonesia) * ] (2011) (Pantene Indonesia)
* Mara Alberto (2011–2012) (Pantene Indonesia)
* ] (2011) (Pantene Indonesia) * ] (2011) (Pantene Indonesia)
* ] (2011–2012) (Pantene Indonesia) * ] (2011–2012) (Pantene Indonesia)
Line 60: Line 62:
* ] (Pantene Peru) * ] (Pantene Peru)
* ] (Pantene Russia) * ] (Pantene Russia)
* ] (Pantene Turkey)
* ] (Pantene Turkey) * ] (Pantene Turkey)
* ] (Pantene Turkey)


==Slogan== ==Slogan==
*'''Strong Is Beautiful''' (English) *'''Strong Is Beautiful''' (])
*'''Měi zìqiáng rèn''' (Chinese) *'''美自强韧''' (])
*'''Kuat Itu Cantik''' (Malay Indonesian) *'''Kuat Itu Cantik''' (] ])
*'''Fuerza es Belleza''' (Spanish)


==References== ==References==

Revision as of 05:12, 30 January 2021

Product typeHair care
OwnerUnited States Procter & Gamble
Produced byUnited States Richardson Vicks (1985)
United States Procter & Gamble (1985–present)
Country  Switzerland (1945–1985) (original)
 United States (1985–present)
Introduced1945; 80 years ago (1945),   Switzerland (original)
1985; 40 years ago (1985),  United States
Discontinued1985; 40 years ago (1985),   Switzerland (original)
MarketsWorldwide
Previous ownersSwitzerland Hoffmann-La Roche (1945–1985) (original)
United States Richardson Vicks (1985)
Ambassador(s)Priyanka Chopra and Selena Gomez (United States)
Anggun Cipta Sasmi, Jenahara Nasution, Tara Basro, Elle & Jess Yamada, Maudy Ayunda and Raline Shah (Indonesia)
Farah Ann Abdul Hadi (Malaysia and Brunei)
Yuri and Seohyun of Girls' Generation (Southeast Asia)
Nolwenn Leroy (France)
Urassaya Sperbund (Thailand)
Anushka Sharma (India)
Ellie Goulding (Australia, New Zealand and United Kingdom)
Gabbi Garcia (Singapore and Philippines)
Gisele Bündchen (Brazil)
Ana Brenda (Mexico)
Stephanie Cayo (Peru)
Evgenia Medvedeva (Russia)
Neslihan Atagül (Turkey) Chiara Ferragni (italy)
TaglineStrong Is Beautiful (English)
美自强韧 (Chinese)
Kuat Itu Cantik (Malay Indonesian)
WebsiteOfficial Website

Pantene (/ˌpænˈtiːn, -ˈtɛn/) is a Swiss-former American brand of hair care products owned by Procter & Gamble. The product line was first originally introduced in Europe in 1945 by Hoffmann-La Roche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was full introduced in United States and around the world in 1985 by 100% full owned and purchased by American-based Richardson Vicks (Vicks) of United States on the same day in order for Vicks until that year and 100% full owned and purchased by American-based Procter & Gamble (P&G) of United States on the same year in order for P&G to compete in the "beauty product" market rather than only functional products.

The brand's best-known product became the 2-in-1 shampoo and conditioning formula, Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the 1989 in which fashion models said, "Don't hate me because I'm beautiful." Kelly Le Brock and Iman gained notoriety as the first television spokeswomen to speak the line. The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.

Advertising campaigns

The ambassadors of Pantene (from left to right: Ana Brenda, Gisele Bündchen and Stephanie Cayo)

In 1990, Procter & Gamble Taiwan launched a new advertising campaign surrounding its new Pantene Pro-V formula, a combining of Pantene's vitamin formula and P&G's 2-in-1 technology. Pantene Pro-V was first introduced in Taiwan and a year later in the US and globally. Research results, compiled from markets around the world, led P&G to hypothesize that health positioning might provide the basis for a new worldwide hair care franchise. The research indicated that: Women believed the ideal standard for hair is "healthy". Women considered their own hair damaged. Women believed that shine signaled health. Pro-vitamin formulation provided real support for claims. Advertising was developed around a health positioning and customized at the local level with the tagline, "Hair So Healthy It Shines." The new product, Pantene Pro-V was introduced in newly designed cylindrical shaped bottles. There were four lead countries involved in Pantene's Pro-V launch. Each communicated a different piece of the strategy and execution elements, as follows

  • United States: a Television campaign was developed using an authoritative spokeswoman and showing the transformation of the model's hair;
  • Taiwan: dramatized the end-result - the shine (a very powerful end benefit in this part of the world);
  • France: dramatized the vitamin capsule ingredient story;
  • United Kingdom: demonstrated product efficacy via the hair root demonstration.

By 1994, following its launch in 55 countries, Pantene was the #1 hair care brand around the world with sales reaching over $1 billion. By 1996, it was still leading in 78 countries and by 1998, it was the leading shampoo in 90 countries. Pantene was advertised as approved by Swiss Vitamin Institute.

Currently, Pantene is widely available in much of the world. Priyanka Chopra and Selena Gomez are the current global ambassadors for Pantene. Pantene ambassadors for specific countries include Nolwenn Leroy for Pantene France, Anushka Sharma for Pantene India, Urassaya Sperbund for Pantene Thailand, K-pop idols Yuri and Seohyun of Girls' Generation for Pantene Southeast Asia, Gabbi Garcia for Pantene Singapore and Philippines, Ellie Goulding for Pantene Australia, New Zealand and United Kingdom, Farah Ann Abdul Hadi for Pantene Malaysia and Brunei, Anggun Cipta Sasmi, Jenahara Nasution, Tara Basro, Elle & Jess Yamada, Maudy Ayunda and Raline Shah for Pantene Indonesia, Gisele Bündchen for Pantene Brazil, Ana Brenda for Pantene Mexico Stephanie Cayo for Pantene Peru, Evgenia Medvedeva for Pantene Russia and Neslihan Atagül for Pantene Turkey

From June 2006 to December 2018, Pantene and the Entertainment Industry Foundation operated the Pantene Beautiful Lengths charity campaign in the United States, which allowed individuals to donate hair for women who have lost their own due to cancer treatment.

Ambassadors

Slogan

References

  1. Wells, John (27 August 2008). "Pantene". John Wells's phonetic blog.
  2. Dyer, Davis (2004). Rising Tide: lessons from 165 years of brand building at Procter & Gamble. Harvard Business Press. p. 277.
  3. Forbes, Volume 139, Issues 5-9, 1987, p136
  4. Dyer, Davis (2004). Rising Tide: lessons from 165 years of brand building at Procter & Gamble. Harvard Business Press. p. 274.
  5. DiNato, Jill (25 July 2010). "Don't Hate Me Because I'm Beautiful". The Huffington Post.
  6. Rakow, Lana (Winter 1992). "Don't hate me because I'm beautiful: Feminist resistance to advertising's irresistible meanings". Southern Communication Journal. 57 (2): 133–142.
  7. Schutzman, Mady (April 1995). The Real Thing: Performance, Hysteria, and Advertising. Wesleyan. p. 165. ISBN 978-0-8195-6370-5.
  8. Advertising Educational Foundation. "Persuasion". Aef.com. Retrieved 2013-09-23.
  9. |url=http://www.swissvitamin.ch/ |title=Swiss Vitamin Institute
  10. "Selena Gomez Named New Pantene Spokesperson". Billboard. Retrieved 2018-08-16.
  11. Norris, Rebecca. "Priyanka Chopra Is Not Interested in Playing the "Exotic Indian Girl"". Allure. Retrieved 2018-08-16.
  12. "Nolwenn Leroy : nouvelle égérie Pantene". ELLE (in French). Retrieved 17 June 2016.
  13. Pantene. "Official Pantene India Website".
  14. Pantene. "Official Pantene Thailand Website".
  15. "Seohyun and Yuri collaborate with 'Pantene' for next 'SM Station' release!". allkpop. Retrieved 5 September 2016.
  16. "Gabbi Garcia Becomes First Filipina Endorser Of Pantene". Retrieved April 3, 2017.
  17. "Anggun C Sasmi, Aku Tidak Pernah Mengalami Rambut Buruk". Retrieved February 3, 2017.
  18. "Gisele Bündchen e embaixadoras Pantene da América Latina se reúnem em evento". belezatoday (in Portuguese). Retrieved 6 April 2018.

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