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| '''Hasbro''' {{nyse|HAS}} is an ] ] and ] company. It is the second largest toy maker in the world, second only to the toy giant ]. Hasbro is also the publisher of the world's most popular ], ]. The corporate headquarters is located in ]. | '''Hasbro''' {{nyse|HAS}} is an ] ] and ] company. It is the second largest toy maker in the world, second only to the toy giant ]. Hasbro is also the publisher of the world's most popular ], ]. The corporate headquarters is located in ]. | ||
Revision as of 12:22, 27 February 2005
Hasbro NYSE: HAS is an American toy and game company. It is the second largest toy maker in the world, second only to the toy giant Mattel. Hasbro is also the publisher of the world's most popular board game, Monopoly. The corporate headquarters is located in Pawtucket, Rhode Island.
History
Hasbro, Inc. is the parent company of several subsidiaries. The toys and games produced by these companies retain their brand identity, which is an important advertising consideration. Many of Hasbro's games have been around so long that they have entered into the popular culture.
Some of the Hasbro-owned subsidiaries are:
- Avalon Hill
- Galoob
- Milton Bradley
- Parker Brothers
- Playskool
- Tiger Electronics
- Tonka
- Wizards of the Coast
Hasbro would be the largest toy and game publisher in the world if it were not for Mattel's Barbie franchise.
Toys & Games
Hasbro has several brands of toys aimed at different demographics. Some of its more well known brands are:
- Cabbage Patch Kids (1989-1994)
- Easy-Bake Oven
- G.I. Joe
- Lincoln Logs
- Lite-Brite
- Mr. Potato Head
- Play-Doh
- Pokémon
- Tinkertoys
- The Transformers
- C.O.P.S. 'n Crooks
Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Milton Bradley, Wizards of the Coast, and Avalon Hill. Some of its more well known and top selling games are:
- Axis and Allies
- Battleship
- Candy Land
- Clue
- Dungeons and Dragons
- Life
- Magic: The Gathering
- Monopoly (best selling board game ever according to the Guinness Book of World Records)
- Pictionary
- Risk
- Scrabble
- Trivial Pursuit
Hasbro also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition", and "Scrabble Junior".
Hasbro began a short-lived computer and video game development and publishing venture called Hasbro Interactive in the 1990s, but disbanded it in late 1999. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies.
On February 25, 2005, Hasbro announced that it would be introducing a musical toothbrush to the market. The Tooth Tunes would transmit music from the jawbone to the ear when the bristles touch the teeth.