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'''Hero image''' is a term used in web design for a specific type of ]. A hero image is a large banner image, prominently placed on a web page, generally in the front and center.<ref></ref> The hero image is often the first visual a visitor encounters on the site and its purpose is to present an overview of the site's most important content. A hero image often consists of image and text, can be static or dynamic (e.g. a rotating list of images and/or topics).


{{Rcat shell|
The content presented varies with the purpose of the site: it can be relevant news about the site, specific site-links, or – in the case of e-commerce – the best-selling or strategically placed products or services.
{{R to related topic}}

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The term hero image was defined by Marcel Moerkens.
Through the marketing of the well-known and popular WordPress theme Brooklyn<ref></ref>, which has achieved over 50,000 sales worldwide since 2013.

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