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| '''The Utilikilts Company''' is an American ] company that was founded by Steven Villagas and Megan Haas in April 2000. Villagas created his first Utilikilt in 1999 as a comfortable, "unbifurcated" garment meant to offer the most freedom of movement while working on his motorcycle.<ref name="HeraldSun">{{cite news | last = Amjadali | first = Samantha | title = Dressed to the kilt | publisher = Herald Sun | date = ] }}</ref> Created from an old pair of military pants, Villagas was so fond of his creation he wore it quite often around town. He was approached by his first customer, "a bouncer that you wouldn't want to mess with", at a local bar.<ref name="HeraldSun"/> | '''The Utilikilts Company''' is an American ] company that was founded by Steven Villagas and Megan Haas in April 2000. Villagas created his first Utilikilt in 1999 as a comfortable, "unbifurcated" garment meant to offer the most freedom of movement while working on his motorcycle.<ref name="HeraldSun">{{cite news | last = Amjadali | first = Samantha | title = Dressed to the kilt | publisher = Herald Sun | date = ] }}</ref> Created from an old pair of military pants, Villagas was so fond of his creation he wore it quite often around town. He was approached by his first customer, "a bouncer that you wouldn't want to mess with", at a local bar.<ref name="HeraldSun"/> | ||
| That first encounter encouraged him to produce more kilts, and sell them at the ] where he would meet company co-founder Megan Haas.<ref name="SeattleWeekly">{{cite news | last = Downey | first = Roger | title = The breeze between your knees | publisher = Seattle Weekly | date = ] | url=http://www.seattleweekly.com/arts/0115/arts-downey.php}}</ref> Together they would form the Utilikilts Company, establishing both a brick-and-mortar and web based storefront for their product. | That first encounter encouraged him to produce more kilts, and sell them at the ] where he would meet company co-founder Megan Haas.<ref name="SeattleWeekly">{{cite news | last = Downey | first = Roger | title = The breeze between your knees | publisher = Seattle Weekly | date = ] | url=http://www.seattleweekly.com/arts/0115/arts-downey.php}}</ref> Together they would form the Utilikilts Company, establishing both a brick-and-mortar and web based storefront (http://www.utilikilts.com) for their product. | ||
| ==Commercial Success== | ==Commercial Success== | ||
Revision as of 05:40, 3 April 2007
Origins
The Utilikilts Company is an American kilt company that was founded by Steven Villagas and Megan Haas in April 2000. Villagas created his first Utilikilt in 1999 as a comfortable, "unbifurcated" garment meant to offer the most freedom of movement while working on his motorcycle. Created from an old pair of military pants, Villagas was so fond of his creation he wore it quite often around town. He was approached by his first customer, "a bouncer that you wouldn't want to mess with", at a local bar.
That first encounter encouraged him to produce more kilts, and sell them at the Freemont Street Market where he would meet company co-founder Megan Haas. Together they would form the Utilikilts Company, establishing both a brick-and-mortar and web based storefront (http://www.utilikilts.com) for their product.
Commercial Success
Utilikilt's commercial success is primarily from word of mouth, as the company does not pay for product placement or commercial endorsement and eschews professional models in favor of photos of actual customers. Despite this low-key approach, they grew from sales of 750 kilts their first year to over 11,000 three years later. The company received a big boost in recognition after Richard Hatch donned a Utilikilt on-screen in Survivor All-Stars.
References
- ^ Amjadali, Samantha (2002-11-17). "Dressed to the kilt". Herald Sun.
{{cite news}}: Check date values in:|date=(help) - Downey, Roger (2001-04-11). "The breeze between your knees". Seattle Weekly.
{{cite news}}: Check date values in:|date=(help) - Frey, Christine (2004-02-21). "Retail Notebook:Local companies go to Hollywood". Seattle Post-Intelligencer.
{{cite news}}: Check date values in:|date=(help) - Villano, Matt (2006-05-11). "Seattle:Utilikilts". New York Times.
{{cite news}}: Check date values in:|date=(help) - McCurdy, Diana (2004-05-17). "Men in Skirts". The Dominion Post.
{{cite news}}: Check date values in:|date=(help) - Fernandez, Sandy (2004-02-15). "Utilikilts". Washington Post.
{{cite news}}: Check date values in:|date=(help)
Other press mentions
Spitznass, Jill (2004-05-28). "Real men skirt the issue". Portland Tribune. {{cite news}}: Check date values in: |date= (help)
apRoberts, Alison (2003-05-06). "Kilt trip". Sacramento Bee. {{cite news}}: Check date values in: |date= (help)
"From cargo cult to cargo kilt". Sydney Morning Herald. 2002-12-21. {{cite news}}: Check date values in: |date= (help)
"Escaping the tyranny of trousers". US News & World Report. 2003-05-05. {{cite news}}: Check date values in: |date= (help)
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