| Revision as of 02:41, 13 January 2025 editHeroeswithmetaphors (talk | contribs)Autopatrolled, Extended confirmed users, Pending changes reviewers36,640 edits ←Created page with 'AYR (All Year Round, pronounced “air”)<ref name="Star">{{cite news |last1=Silva |first1=Andre |title=An All-Year-Round Brand, Here and Beyond |url=https://www.easthamptonstar.com/business/2021114/all-year-round-brand-here-and-beyond |work=East Hampton Star |date=November 4, 2021}}</ref> is a women’s wear brand known for denim and outerwear founded in 2014 by Maggie Winter, Max Bonbrest and Jac Cameron.<ref name="Cult">{{cite web |last1=Segran |fi...' | Revision as of 02:46, 13 January 2025 edit undoHeroeswithmetaphors (talk | contribs)Autopatrolled, Extended confirmed users, Pending changes reviewers36,640 edits ReferenceNext edit → | ||
| Line 1: | Line 1: | ||
| AYR (All Year Round, pronounced “air”)<ref name="Star">{{cite news |last1=Silva |first1=Andre |title=An All-Year-Round Brand, Here and Beyond |url=https://www.easthamptonstar.com/business/2021114/all-year-round-brand-here-and-beyond |work=East Hampton Star |date=November 4, 2021}}</ref> is a women’s wear brand known for ] and outerwear founded in 2014 by Maggie Winter, Max Bonbrest and Jac Cameron.<ref name="Cult">{{cite web |last1=Segran |first1=Elizabeth |title=This cult womenswear brand steals some tricks from the boys AYR |url=https://www.fastcompany.com/40555370/this-cult-womenswear-brand-steals-some-tricks-from-the-boys |publisher=Fast Company |date=May 17, 2018}}</ref> Zandy Reich is its president.<ref name="Fumo" /> Its headquarters and studio are in ].<ref name="Max">{{cite web |last1=Baker |first1=Ashley |title=MAX BONBREST ON THE FOUNDING OF HER CULT LABEL AYR |url=https://fashionweekdaily.com/max-bonbrest-ayr/ |publisher=Fashion Week Daily |date=August 29, 2018}}</ref> | AYR (All Year Round, pronounced “air”)<ref name="Star">{{cite news |last1=Silva |first1=Andre |title=An All-Year-Round Brand, Here and Beyond |url=https://www.easthamptonstar.com/business/2021114/all-year-round-brand-here-and-beyond |work=East Hampton Star |date=November 4, 2021}}</ref> is a women’s wear brand known for ] and outerwear founded in 2014 by Maggie Winter, Max Bonbrest and Jac Cameron.<ref name="Cult">{{cite web |last1=Segran |first1=Elizabeth |title=This cult womenswear brand steals some tricks from the boys AYR |url=https://www.fastcompany.com/40555370/this-cult-womenswear-brand-steals-some-tricks-from-the-boys |publisher=Fast Company |date=May 17, 2018}}</ref> Zandy Reich is its president.<ref name="Fumo" /> Its headquarters and studio are in ].<ref name="Max">{{cite web |last1=Baker |first1=Ashley |title=MAX BONBREST ON THE FOUNDING OF HER CULT LABEL AYR |url=https://fashionweekdaily.com/max-bonbrest-ayr/ |publisher=Fashion Week Daily |date=August 29, 2018}}</ref> | ||
| Its founders have work experience at ], ], ], and ]. AYR began as a ] brand incubated within ] before Bonobos was acquired by ].<ref name="Fumo" /> Bonobos maintains a minority stake.<ref name="Fumo" /> | Its founders have work experience at ], ], ], and ]. AYR began as a ] brand incubated within ] before Bonobos was acquired by ].<ref name="Fumo" /> Bonobos maintains a minority stake.<ref name="Fumo" /> Its ] was led by Dutch, LLC, which owns brands including Joie, Equipment, and Current/Elliot.<ref name="Decker">{{cite news |last1=Decker |first1=Vivienne |title=Meet The Women Behind AYR, A Seasonless Women's Clothing Startup |url=https://www.forbes.com/sites/viviennedecker/2016/12/13/meet-the-women-behind-ayr-a-seasonless-womens-clothing-startup/ |work=Forbes |date=December 13, 2016}}</ref> | ||
| Its first physical retail store was on ] in ].<ref name="Lockwood">{{cite web |last1=Lockwood |first1=Lisa |title=Ayr to Open Permanent Flagship in SoHo Thursday |url=https://wwd.com/feature/ayr-to-open-permanent-flagship-in-soho-thursday-1202643346/ |publisher=Women’s wear daily |date=April 4, 2018}}</ref> Its second store was opened on ] in ].<ref name="Fumo">{{cite web |last1=Fumo |first1=Nicola |title=AYR, The Womenswear Brand Hatched By Bonobos, Joins Los Angeles' D2C Retail Boom |url=https://www.forbes.com/sites/nicolafumo/2018/08/15/ayr-los-angeles-store/ |publisher=Forbes |date=August 15, 2018}}</ref> | Its first physical retail store was on ] in ].<ref name="Lockwood">{{cite web |last1=Lockwood |first1=Lisa |title=Ayr to Open Permanent Flagship in SoHo Thursday |url=https://wwd.com/feature/ayr-to-open-permanent-flagship-in-soho-thursday-1202643346/ |publisher=Women’s wear daily |date=April 4, 2018}}</ref> Its second store was opened on ] in ].<ref name="Fumo">{{cite web |last1=Fumo |first1=Nicola |title=AYR, The Womenswear Brand Hatched By Bonobos, Joins Los Angeles' D2C Retail Boom |url=https://www.forbes.com/sites/nicolafumo/2018/08/15/ayr-los-angeles-store/ |publisher=Forbes |date=August 15, 2018}}</ref> | ||
Revision as of 02:46, 13 January 2025
AYR (All Year Round, pronounced “air”) is a women’s wear brand known for denim and outerwear founded in 2014 by Maggie Winter, Max Bonbrest and Jac Cameron. Zandy Reich is its president. Its headquarters and studio are in Nolita.
Its founders have work experience at J. Crew, Theory, Madewell, and H&M. AYR began as a DTC brand incubated within Bonobos before Bonobos was acquired by Walmart. Bonobos maintains a minority stake. Its Series A funding was led by Dutch, LLC, which owns brands including Joie, Equipment, and Current/Elliot.
Its first physical retail store was on Lafayette Street in Soho, New York. Its second store was opened on Abbot Kinney Blvd in Venice, Los Angeles. The brand is carried in Nordstrom and through Shopbop and Stitch Fix.
 | This fashion-related article is a stub. You can help Misplaced Pages by expanding it. |
References
- Silva, Andre (November 4, 2021). "An All-Year-Round Brand, Here and Beyond". East Hampton Star.
- Segran, Elizabeth (May 17, 2018). "This cult womenswear brand steals some tricks from the boys AYR". Fast Company.
- ^ Fumo, Nicola (August 15, 2018). "AYR, The Womenswear Brand Hatched By Bonobos, Joins Los Angeles' D2C Retail Boom". Forbes.
- Baker, Ashley (August 29, 2018). "MAX BONBREST ON THE FOUNDING OF HER CULT LABEL AYR". Fashion Week Daily.
- Decker, Vivienne (December 13, 2016). "Meet The Women Behind AYR, A Seasonless Women's Clothing Startup". Forbes.
- Lockwood, Lisa (April 4, 2018). "Ayr to Open Permanent Flagship in SoHo Thursday". Women’s wear daily.