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| ==Overview== | ==Overview== | ||
| Mintel International Group is a privately owned, ]-based ] firm. The company also maintains offices in ], ], ] and ]. Mintel ] are accessible only to ] and to ] in participating ] ]. | '''Mintel International Group''' is a privately owned, ]-based ] firm. The company also maintains offices in ], ], ] and ]. Mintel ] are accessible only to ] and to ] in participating ] ]. | ||
| ==Timeline |
==Timeline== | ||
| {| class="wikitable" | {| class="wikitable" | ||
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| Mintel partners with ] ] to track ] offers according to ]. | Mintel partners with ] ] to track ] offers according to ]. | ||
| Mintel acquires ]-based |
Mintel acquires ]-based Cosmetic Research, adding ] ] to its Global New Products Database | ||
| |- | |- | ||
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| |} | |} | ||
| ==Products== | |||
| ==] and ]== | |||
| ===Mintel Reports=== | ===Mintel Reports=== | ||
| Mintel Reports publishes online reports containing ] research and analysis; market drivers, size, structure, and ]; and market ]. Three delivery platforms are available for Mintel Reports—Premier, Oxygen, and Inspire. '''Mintel Premier''' provides report data in an interactive online interface. '''Mintel Oxygen''' is an online delivery platform focusing on opinions from Mintel ]. '''Mintel Inspire''' tracks emerging ], ] and ], commenting on areas Mintel believes hold potential for sales success. | Mintel Reports publishes online reports containing ] research and analysis; market drivers, size, structure, and ]; and market ]. Three delivery platforms are available for Mintel Reports—Premier, Oxygen, and Inspire. '''Mintel Premier''' provides report data in an interactive online interface. '''Mintel Oxygen''' is an online delivery platform focusing on opinions from Mintel ]. '''Mintel Inspire''' tracks emerging ], ] and ] trends, commenting on areas Mintel believes hold potential for sales success. | ||
| ===Mintel Global New Products Database (GNPD)=== | ===Mintel Global New Products Database (GNPD)=== | ||
| Mintel GNPD is a database of ] ]. Over one million records from more than 50 countries each provide product ], ], ], ] and ] information. | Mintel GNPD is a database of ] ], also known as consumer packaged goods. Over one million records from more than 50 countries each provide product ], ], ], ] and ] information. | ||
| ===Mintel Menu Insights=== | ===Mintel Menu Insights=== | ||
| Mintel Menu Insights tracks menu items on ] ] ], including ], independent |
Mintel Menu Insights tracks menu items on ] ]s ]s, including ], independent restaurants, top ]s, ]-focused restaurants and ] restaurants. The data reveals trends in food ]s, ]s and preparation. | ||
| ===Mintel Comperemedia=== | ===Mintel Comperemedia=== | ||
| Mintel Comperemedia tracks ] and print ] in the US and Canada, and email marketing in the |
Mintel Comperemedia tracks ] and print ] in the US and Canada, and email marketing in the United States. This ]-based tool tracks trends and strategies in industries such as ]s, ], ], ], ] and ]s. | ||
| ===Mintel Custom Solutions=== | ===Mintel Custom Solutions=== | ||
| Mintel creates custom and confidential research for individual clients, including worldwide product retrieval, ], ] ], ], category assessment and custom consumer research. | Mintel creates custom and confidential research for individual clients, including worldwide product retrieval, ], ]ing ]s, ], category assessment and custom consumer research. | ||
| ==Press== | |||
| {{service-company-stub}} | |||
| Mintel data is quoted in the press, including the following ], ] and ]. Articles with Mintel data are available by ] on each ]. | |||
| ] | |||
| * ] (http://www.abcnews.com) | |||
| ] | |||
| * ] (http://www.advocate.com) | |||
| ] | |||
| * ] (http://www.adweek.com) | |||
| ] | |||
| * ] (http://www.americanbanker.com) | |||
| * ] (http://www.ap.org) | |||
| * ] (http://www.bbc.co.uk) | |||
| * ] (http://www.bloomberg.com) | |||
| * ] (http://www.boston.com) | |||
| * ] (http://www.brandweek.com) | |||
| * ] (http://www.chicagotribune.com) | |||
| * ] (http://www.cnn.com) | |||
| * ] (http://www.chicagobusiness.com) | |||
| * ] (http://www.dailymail.co.uk) | |||
| * DM News (http://www.dmnews.com) | |||
| * ] (http://www.thisislondon.co.uk) | |||
| * ] (http://www.ft.com) | |||
| * ] (http://www.forbes.com) | |||
| * ] (http://www.guardian.co.uk) | |||
| * ] (http://www.independent.co.uk) | |||
| * ] (http://www.iht.com) | |||
| * ] (http://itn.co.uk) | |||
| * mad.co.uk (http://www.mad.co.uk) | |||
| * Marketing News (http://www.marketingpower.com) | |||
| * Mediaweek (http://www.mediaweek.com) | |||
| * ] (http://www.cnnmoney.com) | |||
| * ] (http://www.nyt.com) | |||
| * ] (http://www.newsweek.com) | |||
| * ] (http://www.post-gazette.com) | |||
| * ] (http://news.sky.com) | |||
| * ] (http://www.timesonline.co.uk) | |||
| * ] (http://www.telegraph.co.uk) | |||
| * ] (http://www.time.com) | |||
| * ] (http://www.timesonline.co.uk) | |||
| * ] (http://www.usnews.com) | |||
| * ] (http://www.usatoday.com) | |||
| * ] (http://www.wsj.com) | |||
| * ] (http://www.washingtonpost.com) | |||
Revision as of 18:45, 25 June 2007
Overview
Mintel International Group is a privately owned, London-based market research firm. The company also maintains offices in Chicago, Belfast, Shanghai and Sydney. Mintel databases are accessible only to subscribing clients and to students in participating university libraries.
Timeline
| Year | Event |
|---|---|
|
Mintel is established in London | |
|
The first edition of Mintel’s flagship report, British Lifestyles, is launched | |
|
Mintel becomes the first market research supplier to provide access online | |
|
Mintel acquires New Product News magazine Chicago office is opened Mintel Global New Products database is launched in the US | |
|
Mintel acquires American Mailbox Monitor Mintel Comperemedia is launched in the US | |
|
Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2007) | |
|
Mintel Acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports | |
|
Mintel Comperemedia begins tracking mail sent to US insurance brokers and investment brokers | |
|
Mintel Menu Insights is launched Mintel receives British American Chamber of Commerce (http://www.babcc.org ) Award: Customer Focus and Innovation Mintel Premier is launched, providing market research data in an expanded online interface | |
|
Mintel partners with US credit bureaus to track credit card offers according to credit score. Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database | |
|
Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing | |
|
Mintel launches Mintel Oxygen and Mintel Inspire, pairing market research with editorial on major market trends and future developments Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products |
Products
Mintel Reports
Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts. Three delivery platforms are available for Mintel Reports—Premier, Oxygen, and Inspire. Mintel Premier provides report data in an interactive online interface. Mintel Oxygen is an online delivery platform focusing on opinions from Mintel analysts. Mintel Inspire tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.
Mintel Global New Products Database (GNPD)
Mintel GNPD is a database of new fast moving consumer goods, also known as consumer packaged goods. Over one million records from more than 50 countries each provide product ingredients, nutrition facts, packaging, distribution and pricing information.
Mintel Menu Insights
Mintel Menu Insights tracks menu items on US restaurants menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.
Mintel Comperemedia
Mintel Comperemedia tracks direct mail and print advertising in the US and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments.
Mintel Custom Solutions
Mintel creates custom and confidential research for individual clients, including worldwide product retrieval, quality assurance, retailing audits, mystery shopping, category assessment and custom consumer research.
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