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Hi andrew vegimite is nice it is made from yeast infection
'''Vegemite''' ({{IPAAusE|ˈvedʒɪmɑɪt}}) is a dark brown, savoury food paste made from ], used mainly as a ] on ]es, ] and ], as well as a filling of pastries like ], in Australia and New Zealand. It is similar to ] ], ] ] and ] ].

Vegemite is made from leftover brewers' ] extract, a ] of ], and various vegetable and spice additives. The taste may be described as salty, slightly bitter, and malty - somewhat similar to the taste of beef ]. The texture is smooth and sticky, much like peanut butter. It is not as intensely flavoured as ], and is also less sweet than the New Zealand version of ].

Vegemite is popular with many ]ns and ]ers, who often consider it a "national food." It is considered an Australian ] and can be found in shops around the world, particularly where there are large populations of ]. It has not been successfully marketed in other countries, apart from New Zealand, and has failed to catch on in the United States, despite being owned by US food giant ].

Vegemite was invented in 1923 by ] Dr. Cyril P. Callister when his employer, the Australian company ] & Co, gave him the task of developing a spread from brewer's yeast, following the disruption of Marmite imports after World War I. Vegemite was registered as a trade mark in Australia that same year. The registration was later transferred to ], a ] multinational, which has maintained an interest in Vegemite since the 1920s. In 1919, New Zealand company ] had started manufacturing a version of Vegemite's biggest competitor, Marmite, and was shipping it to Australia.

The name "Vegemite" was selected out of a hat by Fred Walker's daughter, Sheilah. Faced with growing competition from New Zealand ], the product was known from ] to ] as "Parwill", allowing a convoluted advertising slogan that said "Marmite but Parwill" — that is, "Ma (mother) might like the taste but Pa (father) will." This attempt to expand ] was unsuccessful and the name was changed back to Vegemite. Today Vegemite far outsells Marmite and other similar spreads in Australia.

==Vegemite and cheese==
During the '90s ] released a product in Australia known as "Vegemite Singles". It combined two of Kraft's major products into one. The product consisted of ] with Vegemite added to the ingredients of the cheese, thus creating Vegemite flavoured cheese. It was an attempt by Kraft at an experimental product to expand the Vegemite product further and was developed due to the enormous popularity of Vegemite and cheese sandwiches (made by placing a slice of cheese into a Vegemite sandwich). Vegemite Singles were later taken off the market, possibly due to poor sales.

==U.S. ban rumor==
In October 2006, the Melbourne newspaper, the '']'' incorrectly reported that Vegemite had been banned in the ], and that the ] had gone so far as to search ]ns entering the country for Vegemite. The origin of the story appears to have been an anecdote from a traveler who claimed to have been searched, and a spokesperson for Kraft Foods who made a misinformed comment to reporters. The story led to some anti-American comments in blogs and newspapers. The ''Herald Sun'' blamed the U.S. President for the ban, and encouraged readers to post comments on its website and send emails to the White House.

The U.S. ] later stated that although it is technically illegal in the U.S. to add ] to food products other than bread or cereal, there were no plans to investigate whether Vegemite contains folate, to subject it to an import ban, or to have it withdrawn from U.S. supermarket shelves. The ] also tried to dispel the rumour, stating on its website that "there is no known prohibition on the importation of Vegemite" and "there is no official policy within CBP targeting Vegemite for interception".<ref name="cbp-rumor">
{{cite news
| url = http://www.cbp.gov/xp/cgov/newsroom/highlights/cbp_responds/rumor.xml
| title = Why is CBP Seizing Vegemite?
| publisher = U.S. Customs and Border Protection (via www.cbp.gov)
| date = ], ]
| accessdate = 2006-10-31
}}</ref> The story of the "ban" later took on the status of ].<ref name="snopes">
{{cite news
| url = http://www.snopes.com/food/warnings/Vegemite.asp
| title = Vegemite Ban
| publisher = Snopes (via snopes.com)
| date = ], ]
| accessdate = 2006-12-22
}}</ref> While Vegemite has never been abundant in the U.S., it can still be purchased at some stores that stock imported foods.<ref name="aap-2">
{{cite news
| url = http://www.news.com.au/story/0,23599,20641599-1702,00.html
| title = US denies Vegemite ban
| publisher = AAP (via News.com.au)
| date = ], ]
| accessdate = 2006-10-25
}}
</ref>

== Nutritional information ==

Vegemite is rich in ], but unlike Marmite and some other yeast extracts, it is not artificially fortified with the essential ] vitamin and thus not as good a nutritional choice for ] or non-eaters of ].

{{col-begin}}
{{col-2}}
Per 5 g suggested serving size

*Energy - 41 kJ / 9.76 kCal
*Protein - 1.3 g
*Carbohydrate
**Total - 1 g
**Sugars - Less than 1 g
*Fat
**Total - Less than 1 g
**Saturated - Less than 1 g
*Niacin - 2500 µg (25% RDA)
*Thiamine - 550 µg (50% RDA)
*Riboflavin - 430 µg (25% RDA)
*Folate - 100 µg (50% RDA)
*Sodium - 169 mg
{{col-2}}
Per 100 g

*Energy - 811 kJ / 193.1 kCal
*Protein - 25.6 g
*Carbohydrate
**Total - 19.5 g
**Sugars - 1.7 g
*Fat
**Total - Less than 1 g
**Saturated - Less than 1 g
*Niacin - 50 mg
*Thiamine - 11 mg
*Riboflavin - 8.6 mg
*Folate - 2000 µg
*Sodium - 3380 mg
{{col-end}}
RDA = Recommended Daily Allowance.

==Advertising and branding==
]

Vegemite's rise to popularity was helped by marketing campaigns begun in ], using groups of smiling, attractive healthy children singing a catchy ] entitled "We're happy little Vegemites". The two young twin girls who sang this advertising jingle were known as the "Vegemite Twins". In March 2007, Kraft announced that they are trying to trace the original children from the campaign to celebrate the advertisement's fiftieth anniversary.

==Australian slang usage==

This jingle gave rise to an ] expression "happy little Vegemite" &ndash; a happy person. This first became popular in the 1950s. Since then it has also been extended, ad hoc, to various complimentary expressions utilising the same structure, such as "good little Vegemite", "clever little Vegemite".

] side by side]]

== Popular culture ==

*Vegemite came to the attention of many people outside the region in the lyrics of the 1982 worldwide song "]" by ]:
:''I said, "Do you speak-a my language?"''
:''He just smiled and gave me a Vegemite sandwich.''
*The original 1986 lyric to the ] song '']'' included the lines ''"Is it standing by your mate/ When he's in a fight? Or just Vegemite?"'' When Vegemite was sold to Kraft, Williamson changed the final line to ''"Or will she be right?"''
*The West End theatrical comedy ] written by Melanie Tait tells the story of a group of young Australians living in a London flatshare.

==References==
<div class="references-small">
<references/>
</div>

==See also ==
* ]
* ] - created because Vegemite is now owned by an international corporation
* ] - an Australian Made and Owned Yeast Extract Spread made by ]
* ]
* ]
* ] - especially popular in ], but available in health food stores in the UK
* ] - a liquid form of a marmite-like substance, sold in ]
* ]

==External links==
*
* [http://www.fosters.com.au/enjoy/beer/brewing.htm Foster's
*

{{kraftprod}}

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Revision as of 07:58, 1 November 2007

Vegemite on toast.

Hi andrew vegimite is nice it is made from yeast infection