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I don't think the advertisement "the entertainment you can see without glasses" was suggesting it was a 3D movie, but rather was suggesting that here was a movie that didn't need a gimmick to entertain you. Much like if a movie came out today and said "the movie that dazzles without CGI" we wouldn't think that they somehow created magical artificial images without CGI. Perhaps someone could research this? -K
I don't think the advertisement "the entertainment you can see without glasses" was suggesting it was a 3D movie, but rather was suggesting that here was a movie that didn't need a gimmick to entertain you. Much like if a movie came out today and said "the movie that dazzles without CGI" we wouldn't think that they somehow created magical artificial images without CGI. Perhaps someone could research this? -K
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I don't think the advertisement "the entertainment you can see without glasses" was suggesting it was a 3D movie, but rather was suggesting that here was a movie that didn't need a gimmick to entertain you. Much like if a movie came out today and said "the movie that dazzles without CGI" we wouldn't think that they somehow created magical artificial images without CGI. Perhaps someone could research this? -K
Well, it is definitely pointing especially to the 3D-movies, which were just conquering the cinemas with tremendous success at the time "The Robe" was brought to the screen. There were many more "Gimmicks" (if one may call the 3D-hype this way, too) that were battling with the audience's attention to get them back to the cinemas since the drastic losses due to the growing TV-audiences (such as "Percepto", an electro-shocker in the viewer's seats) and to these also "Cinemascope" belonged at that time. It first was just another "Gimmick" - but in the end 20th Century Fox finally succeeded with it. Cinemascope is everywhere and 3D is almost dead. --Wittkowsky 13:27, 3 Mar 2005 (UTC)