| Revision as of 18:21, 7 April 2008 editJmpeot (talk | contribs)25 edits Edited awkward text and changed definition of Mintel Premier to align with more factual definition on web. (The previous definition seemed promotional to me.)← Previous edit | Revision as of 18:35, 7 April 2008 edit undoJmpeot (talk | contribs)25 edits Deleted "Market Trends" section and moved company trend predictions to external links. Mintel releases these trend forecasts yearly, so this section will get way too long. Links keep it cleaner.Next edit → | ||
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| ===Mintel Custom Solutions === | ===Mintel Custom Solutions === | ||
| Mintel creates custom and ] ] for individual clients, including worldwide product retrieval, ], retail ]s, ], category assessment and custom ]. | Mintel creates custom and ] ] for individual clients, including worldwide product retrieval, ], retail ]s, ], category assessment and custom ]. | ||
| ==Market Trends== | |||
| ===Mintel's Top Ten Predictions for ] in ] (Consumer Packaged Goods)=== | |||
| # ] flavors and ingredients such as ] | |||
| # ] products such as ], ]s and ] packaging | |||
| # Refills and other packaging that save ]s | |||
| # ] ingredients in ] and ] | |||
| # Simplicity in design, function and ingredients | |||
| # High-tech packaging such as heat strips and ripeness indicators | |||
| # Increased use of the Internet as a ] tool, including ] and online ] | |||
| # Products for ] such as ] and easy-open packaging | |||
| # ] as a ], such as the Glade® PlugIns® Scented Oil Light Show in the ] | |||
| # Development in breakfast foods, especially the ] trend | |||
| ===Mintel's Top Five Flavor Trends for ] on ] Restaurant Menus=== | |||
| #Functional flavors such as ]s including ] (], ] and ]), ], deep red ], ], and the ] berry | |||
| #]n flavors, in particular ] regional cuisines (]n, ]-style, and ]), but also ] and ]vian ]s | |||
| #Unusual flavor pairings in desserts, such as sweet and spicy (] ] and ]; ] and fruit) and sweet and salty (salted ]; desserts with ]) | |||
| #Flavor trailblazers such as ] (], ]s and ]) and floral flavors (], ] and ]) | |||
| #]n and ] flavors such as ], ], ]/], ], ], ], ]s and ] | |||
| == External links == | == External links == | ||
| * | * | ||
| * | |||
| * | |||
| * | |||
| * | |||
| ] | ] | ||
Revision as of 18:35, 7 April 2008
| File:Mintel-Logo.png | |
| Company type | Private |
|---|---|
| Industry | Market Research |
| Founded | 1972 |
| Headquarters | London, United Kingdom |
| Key people | Nicholas Berry, Owner ; John Weeks, Chairman ; Peter Haigh, CEO; Jon Butcher, CEO Americas ; Steve Charlton, VP Marketing ; Jane Henderson, Commercial Director ; Mary Shea, General Manager, Sales ; Tony Yoxall, Director of Global Product Development ; Ronnie McBryde, Head of Insight ; Pam McHugh, General Manager of Research Operations |
| Number of employees | 535 |
| Website | www.mintel.com |
Mintel International Group is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, Belfast, Shanghai and Sydney. Mintel databases are accessible only to subscribing clients and to students in participating university libraries.
Timeline
| Year | Event |
|---|---|
|
Mintel is established in London | |
|
The first edition of Mintel’s flagship report, British Lifestyles, is launched | |
|
Mintel becomes the first market research supplier to provide access online | |
|
Mintel acquires New Product News magazine Chicago office is opened Mintel Global New Products Database (GNPD) is launched in the United States | |
|
Mintel acquires American Mailbox Monitor Mintel Comperemedia is launched in the United States | |
|
Mintel is awarded UK Business Superbrand status for the first time (Mintel has maintained this status through 2007) | |
|
Mintel acquires CIG (Corporate Intelligence Group) Mintel publishes its first European and US market research reports | |
|
Mintel Comperemedia begins tracking mail sent to United States insurance brokers and investment brokers | |
|
Mintel Menu Insights is launched Mintel receives British American Chamber of Commerce (http://www.babcc.org ) Award: Customer Focus and Innovation Mintel Premier is launched, providing market research data in an expanded online interface | |
|
Mintel partners with US credit bureaus to track credit card offers according to credit score Mintel acquires Paris-based Cosmetic Research, adding high-end cosmetics to its Global New Products Database | |
|
Mintel Comperemedia launches email panel and begins tracking trends and strategies in email marketing | |
|
Mintel launches Mintel Oxygen and Mintel Inspire, pairing market research with editorial on major market trends and future developments Mintel partners with Information Resources, Inc. to create Mintel GNPD IRIS, monitoring successes and failures in sales of new products |
Products
Mintel Reports
Mintel Reports publishes online reports containing consumer research and analysis; market drivers, size, structure, and segmentation; and market forecasts. Three delivery platforms are available for Mintel Reports—Premier, Oxygen, and Inspire. Mintel Premier is published market research that focuses on analysis and predictions. Mintel Oxygen is an online delivery platform focusing on opinions from Mintel analysts. Mintel Inspire tracks emerging marketing, social and cultural trends, commenting on areas Mintel believes hold potential for sales success.
Mintel Global New Products Database (GNPD)
Mintel GNPD is an online database of new fast moving consumer goods, also known as consumer packaged goods. Over one million records from more than 50 countries provide product ingredients, nutrition facts, packaging, distribution and pricing information.
Mintel Menu Insights
Mintel Menu Insights tracks items on US restaurant menus, including chains, independent restaurants, top chefs, beverage-focused restaurants and buffet restaurants. The data reveals trends in food flavors, ingredients and preparation.
Mintel Comperemedia
Mintel Comperemedia tracks direct mail and print advertising in the United States and Canada, and email marketing in the United States. This Web-based tool tracks trends and strategies in industries such as credit cards, telecom, banking, insurance, travel and investments.
Added in November 2006, Mintel Comperemedia's Email Panel shows emails as they appear in consumers' inboxes .
Mintel Custom Solutions
Mintel creates custom and confidential research for individual clients, including worldwide product retrieval, quality assurance, retail audits, mystery shopping, category assessment and custom consumer research.
External links
- Official company website
- Mintel New Product Trend Predictions: 2007
- Mintel Menu Trend Predictions: 2007
- Mintel New Product Trend Predictions: 2008
- Mintel Menu Trend Predictions: 2008