| Revision as of 12:09, 23 April 2008 view source216.227.86.97 (talk)No edit summary← Previous edit | Revision as of 12:13, 23 April 2008 view source 216.227.86.97 (talk)No edit summaryNext edit → | ||
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| ===Buildup=== | ===Buildup=== | ||
| Before |
Before 1994, many shows that might be associated with a preschool audience were broadcast on Nickelodeon, but were not specifically distinguished in their own programming block. Most preschool programs were shown roughly between the hours of 8 AM and 3 PM Eastern, which approximates the hours in which older children might be in school.<ref name="Nickelodeon May 1984"></ref> | ||
| === |
===1994–2004=== | ||
| By the |
By the start of 1994, the ''Nick Jr.'' brand was in place and in use, with an approximate six hour portion of the Nickelodeon broadcast day, from 9 A.M. to 3 P.M. Eastern time.<ref name="Nickelodeon history page"></ref>. | ||
| The logo for the new Nick Jr. brand became a distinctive feature for the block. While Nickelodeon used a completely orange logo, Nick. Jr. used an orange 'Nick' and a light blue 'Jr', with the blue always smaller than the orange. The logo typically depicted a parent, or older sibling, and child, but varied in the shape or species (e.g. two rabbits, two simplified human figures, two trees), which remains in use today. | The logo for the new Nick Jr. brand became a distinctive feature for the block. While Nickelodeon used a completely orange logo, Nick. Jr. used an orange 'Nick' and a light blue 'Jr', with the blue always smaller than the orange. The logo typically depicted a parent, or older sibling, and child, but varied in the shape or species (e.g. two rabbits, two simplified human figures, two trees), which remains in use today. | ||
| ⚫ | This was the year in which Nick Jr. introduced "Face", an animated, two-dimensional ] that changed color throughout his segments and introduced or wrapped up shows and smaller variety pieces. Programming during this period included '']'', '']'', '']'', and '']''. Face, in the context of its segments, was capable of materializing objects such as beach balls, scuba gear, space ships and stars, and of creating any number of foley sound effects including a signature three note "trumpet" noise used to lead up to the name ''Nick Jr.''. | ||
| Until 1989, a former staple of the Nickelodeon lineup, '']'' was featured, and eventually replaced by '']''. Much of the remaining time in the lineup, particularly early in this time period, was devoted to animated series, many of which were of foreign origin ('']'', '']'', '']'', '']''). Programming in the vein of live action and puppeted preschool programming also appeared during this time. | |||
| ===1994–2004=== | |||
| ⚫ | |||
| ===2004–present=== | ===2004–present=== | ||
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| ==Former and current slogans== | ==Former and current slogans== | ||
| * "Nick Jr. is Just for |
* "Nick Jr. is Just for Me!" (1994-2002) | ||
| * "Nick Jr. is Just for Me!" (2000-2002) | |||
| * "Nick Jr. Play To Learn" (2002-2003) | * "Nick Jr. Play To Learn" (2002-2003) | ||
| * "Nick Jr. Play Along" (2003-2004) | * "Nick Jr. Play Along" (2003-2004) | ||
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| {{Viacom}} | {{Viacom}} | ||
| ] | ] | ||
| ] | ] | ||
| ] | ] | ||
Revision as of 12:13, 23 April 2008
- This article is about the U.S. television block of programming on Nickelodeon. For the British channel, see Nick Jr. (UK) and for the Australian channel, see Nick Jr. Australia.
| File:Nick jr logo.jpg | |
| Type | Cable network (cartoons), broadcast over Nickelodeon |
|---|---|
| Country |  United States |
| Availability | National |
| Owner | MTV Networks (Viacom) |
| Launch date | 1994 |
| Official website | http://www.nickjr.com/ |
Nick Jr. is part of the Nickelodeon programming channel, seen on Nickelodeon weekday mornings from 9AM to 2PM ET. Summer hours may vary, with Nick Jr. starting as early as 9AM ET and ending as late as 1PM ET, depending on the time of the season and other shows scheduled. It is aimed at a preschool-age audience.
Programming during this block are generally seen without commercial interruption.
History
Buildup
Before 1994, many shows that might be associated with a preschool audience were broadcast on Nickelodeon, but were not specifically distinguished in their own programming block. Most preschool programs were shown roughly between the hours of 8 AM and 3 PM Eastern, which approximates the hours in which older children might be in school.
1994–2004
By the start of 1994, the Nick Jr. brand was in place and in use, with an approximate six hour portion of the Nickelodeon broadcast day, from 9 A.M. to 3 P.M. Eastern time..
The logo for the new Nick Jr. brand became a distinctive feature for the block. While Nickelodeon used a completely orange logo, Nick. Jr. used an orange 'Nick' and a light blue 'Jr', with the blue always smaller than the orange. The logo typically depicted a parent, or older sibling, and child, but varied in the shape or species (e.g. two rabbits, two simplified human figures, two trees), which remains in use today.
This was the year in which Nick Jr. introduced "Face", an animated, two-dimensional face that changed color throughout his segments and introduced or wrapped up shows and smaller variety pieces. Programming during this period included Allegra's Window, Little Bear, Gullah Gullah Island, and The Busy World of Richard Scarry. Face, in the context of its segments, was capable of materializing objects such as beach balls, scuba gear, space ships and stars, and of creating any number of foley sound effects including a signature three note "trumpet" noise used to lead up to the name Nick Jr..
2004–present
In the U.S., Nick Jr. has a new mascot named Piper, an opossum. Piper O'Possum, as the character is known, is also the daytime presenter of the British version of Nick Jr. and Nick Jr. 2. Piper is voiced by Allison Brustofski. On Nick Jr.'s British service, Piper is voiced by a British voice-over actor, with Allison's laugh.
There is a CD with music from Nick Jr. shows available titled Dance and Sing: The Best of Nick Jr.
Cross-programming with other networks
From 2000 to 2002 and from 2004 to 2006, Nick Jr. also ran a Saturday morning children's block for CBS entitled Nick Jr. on CBS, featuring shows from the programming block. Between 2002 and 2004, it was part of the general Nick on CBS block, which also included programming from the main Nickelodeon channel. The block was replaced September 16, 2006, when the DiC-programmed KOL Secret Slumber Party on CBS began.
Until the fall of 2006, Spanish language US network Telemundo offered Nick Jr. programming in Spanish on Saturday and Sunday mornings, as part of the Nickelodeon en Telemundo block, which featured such shows as Rugrats and Dora the Explorer. In the fall of 2006, Nick programming was replaced with a Spanish-language version of NBC's qubo block.
On April 19, 2008, competing Spanish network Univision added Spanish versions of Dora the Explorer and Go, Diego, Go! to their Saturday morning Planeta U line-up.
Former and current slogans
- "Nick Jr. is Just for Me!" (1994-2002)
- "Nick Jr. Play To Learn" (2002-2003)
- "Nick Jr. Play Along" (2003-2004)
- "Nick Jr. Play Along and Learn" (2004-2007)
- "Nick Jr. Love to Play!" (2004-2007)
- "Nick Jr. Play With Us" (2007-Present)