| Revision as of 21:31, 6 August 2008 editIntothewoods29 (talk | contribs)2,851 edits expanded E. Coli section, moved it down so that the product list is higher up on the article← Previous edit | Revision as of 21:34, 6 August 2008 edit undoIntothewoods29 (talk | contribs)2,851 edits deleted wikilink that was incorrect (stephen williamson)Next edit → | ||
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| ==E. coli outbreak== | ==E. coli outbreak== | ||
| Prior to 1996, the company was growing strongly with sales increasing by 30% a year. However, on October 30, 1996, health officials from the state of Washington informed Odwalla that they had found a link between an outbreak of the ] bacterium and Odwalla's fresh apple juice. This outbreak, which was confirmed on November 5 of the same year, was mainly situated on the ]. As a result of the outbreak one toddler died and 66 people became sick<!-- need ref for 66; I have ref for "more than 60" -->. Odwalla's CEO |
Prior to 1996, the company was growing strongly with sales increasing by 30% a year. However, on October 30, 1996, health officials from the state of Washington informed Odwalla that they had found a link between an outbreak of the ] bacterium and Odwalla's fresh apple juice. This outbreak, which was confirmed on November 5 of the same year, was mainly situated on the ]. As a result of the outbreak one toddler died and 66 people became sick<!-- need ref for 66; I have ref for "more than 60" -->. Odwalla's CEO Stephen Williamson recalled any products containing apple or carrot juice from about 4,600 stores in seven states. The recall cost the company ]65 million and took around 48 hours to complete.<ref>.</ref><ref>, ], 1999</ref> Thirteen Odwalla apple juice products were pulled from the shelves on ] as part of a voluntary recall in cooperation with the ]<ref>, ], ], ]</ref>. | ||
| The outbreak occured because Odwalla sold unpasteurized fruit juices, because the process of pasteurization altered the flavor of the juice. Following the event, Odwalla introduced ] to its manufacturing process to address safety concerns. However, due to the lack of prior pasteurization and numerous food safety violations, Odwalla was found responsible and criminally negligent for the death<ref>, ] 1999.</ref> and was fined $1.5 millionThe juices reappeared on the shelves on ], ] under the label "flash-pasteurized" and are reportedly safe for the elderly and children to consume. Experts have praised Odwalla's new system as being "the most comprehensive quality control and safety system in the fresh juice industry"<ref>. Retrieved August 06, 2008 from .</ref>. | The outbreak occured because Odwalla sold unpasteurized fruit juices, because the process of pasteurization altered the flavor of the juice. Following the event, Odwalla introduced ] to its manufacturing process to address safety concerns. However, due to the lack of prior pasteurization and numerous food safety violations, Odwalla was found responsible and criminally negligent for the death<ref>, ] 1999.</ref> and was fined $1.5 millionThe juices reappeared on the shelves on ], ] under the label "flash-pasteurized" and are reportedly safe for the elderly and children to consume. Experts have praised Odwalla's new system as being "the most comprehensive quality control and safety system in the fresh juice industry"<ref>. Retrieved August 06, 2008 from .</ref>. | ||
Revision as of 21:34, 6 August 2008
Odwalla (pronounced Oh-dwa-la) is a juice company founded in Santa Cruz, California in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett, who began by squeezing orange juice with a hand juicer. It is now headquartered in Half Moon Bay, CA and its production facility is located in Dinuba, CA. Formerly a publicly traded company, Odwalla was acquired by the Coca-Cola Company in 2002 for $181 million.
The Odwalla brand includes juices, smoothies and similar health beverages, as well as numerous "food bars", many of which have a high protein content. While Odwalla originally sold unpasteurized juices (because the process of pasteurization altered the flavor of the juices), following an outbreak of E. Coli bacteria in their apple juice, Odwalla adopted and helped to popularize the flash pasteurization technique, which eliminates harmful bacteria without the associated taste and nutritional loss accompanying traditional pasteurization
The name Odwalla was taken from that of a character in the song Illistrum by Malachi Favors as performed by the Art Ensemble of Chicago..
It won an award for best independently owned business in California in 1999.
In their first years of operation, Odwalla was contracted to supply the original Mac development team with fruit juice.
Products
Odwalla produces smoothies and "food bars".
Drinks
Below is a list of smoothies, drinks, and juices that Odwalla produces:
- AntioxiDance Cherry-Orange-Passionfruit Fruit Juice Drink Blend
- Apple Juice 100% Pure Pressed
- B Berrier Cranberry-Lime-Raspberry Fruit Juice Drink Blend
- Berries GoMega
- Blackberry Fruit Shake Fruit Smoothie Blend
- Blueberry B Monster Vitamin B Fruit Smoothie Blend
- Carrot Juice 100% Pure Pressed Flash Pasteurized
- Citrus C Monster Vitamin C Fruit Smoothie Blend
- Glorious Morning Orange Cranberry Juice Drink Blend Flash Pasteurized
- Grapefruit 100% Pure Squeezed Flash Pasteurized
- Mango Tango Fruit Smoothie Blend
- Mo Beta Antioxidant Vitamins C, E, and Beta-carotene Fruit Juice Drink
- New Super Protein Latte Soymilk Drink
- Orange Juice 100% Pure Squeezed Flash Pasteurized
- Orange Juice from Valencias 100% Pure Squeezed Flash Pasteurized
- Pure Squeezed Lemonade
- Raspberry Cha Cha Fruit Smoothie Blend
- Strawberry Banana Fruit Smoothie Blend
- Strawberry C Monster Vitamin C Fruit Smoothie Blend
- Strawberry Lemonade Seasonal
- Summertime Lime Limeade Seasonal
- Super Protein Chocolate Soymilk Drink
- Super Protein Original Vitamin Fruit Juice Drink
- Super Protein Vanilla Al Mondo Soymilk Drink
- Superfood Micronutrient Fruit Juice Drink
- Tangerine Pure Squeezed Juice Blend Flash Pasteurized Seasonal
- Tropical Calci-Yum Monster Calcium Fruit Smoothie Blend
- Wellness Fruit Juice Drink
Because Odwalla uses "fresh-sourced fruit," the flavor of some juices changes throughout the year when certain fruit are fresh and others are not
Bars
Below is a list of food bars that Odwalla produces:
- Banana Nut Bar
- Berries Go Mega Bar
- Choco-walla Bar
- Chocolate Chip Protien Bar
- Odwalla Superfood Bar
- Peanut Crunch Bar
- Strawberry Pomogranate Bar
- Super Protien Bar
- Sweet & Salty Almond Bar
- Sweet & Salty Peanut Bar
- Trail Mix Bar
E. coli outbreak
Prior to 1996, the company was growing strongly with sales increasing by 30% a year. However, on October 30, 1996, health officials from the state of Washington informed Odwalla that they had found a link between an outbreak of the E. coli O157:H7 bacterium and Odwalla's fresh apple juice. This outbreak, which was confirmed on November 5 of the same year, was mainly situated on the West Coast. As a result of the outbreak one toddler died and 66 people became sick. Odwalla's CEO Stephen Williamson recalled any products containing apple or carrot juice from about 4,600 stores in seven states. The recall cost the company $65 million and took around 48 hours to complete. Thirteen Odwalla apple juice products were pulled from the shelves on October 31 as part of a voluntary recall in cooperation with the FDA.
The outbreak occured because Odwalla sold unpasteurized fruit juices, because the process of pasteurization altered the flavor of the juice. Following the event, Odwalla introduced flash pasteurization to its manufacturing process to address safety concerns. However, due to the lack of prior pasteurization and numerous food safety violations, Odwalla was found responsible and criminally negligent for the death and was fined $1.5 millionThe juices reappeared on the shelves on December 5, 1996 under the label "flash-pasteurized" and are reportedly safe for the elderly and children to consume. Experts have praised Odwalla's new system as being "the most comprehensive quality control and safety system in the fresh juice industry".
References
- "Companies in Crisis - What to do when it all goes wrong". Retrieved August 06, 2008 from .
- "Coke buys Odwalla", CNNmoney, October 30, 2001.
- "Companies in Crisis - What to do when it all goes wrong".
- Odwalla: Who We Are, Odwalla Inc., retrieved May 25, 2006
- Folklore.org: Macintosh Stories: Spoiled?
- "Odwalla Nutritional Information. Calorie Count Plus, retrieved August 06, 2008.
- "Great Fruit Makes Great Juice", retrieved August 5, 2008. In the "Freshology" section.
- "Bars", retrieved August 06, 2008. In the "Products" section.
- "Companies in Crisis - What to do when it all goes wrong".
- 1999 FDA Budget report, Food and Drug Administration, 1999
- E. Coli 0157:H7 outbreak associated with Odwalla brand apple juice products, Food and Drug Administration, October 31, 1996
- , Food and Drug Administration 1999.
- "Companies in Crisis - What to do when it all goes wrong". Retrieved August 06, 2008 from .
External links
- Official website of Odwalla Inc.
- The Odwalla affair
- CSR crisis management case studies - Odwalla
- E. coli poisoning leads to Odwalla juice recall on CNN
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