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"Give It 2 Me" is the second single by American singer-songwriter Madonna from her eleventh studio album, Hard Candy. It was released in mid 2008 by Warner Bros. Records, and the video features American singer-songwriter Pharrell Williams, who co-wrote and co-produced the song.

Critical reception

USA Today's Elysa Gardner called the song "thumping" and "breathless", naming it one of the standout tracks of the album. Rolling Stone described "Give It 2 Me" as a "thumpy self-empowerment anthem". About.com listed it as one of the top tracks on Hard Candy. Bloomberg complimented it on its "insidious beats". Slant Magazine called it "a little careerism on the dance floor".

Chart performance

In the absence of a physical single release, "Give It 2 Me" entered the UK Singles Chart at number seventy-three on May 4, 2008, and climbed to number sixty. On June 15, it re-entered the UK Singles Chart at number thirty-six, and peaked at number seven. In Australia, the song debuted at number twenty-three on July 27, 2008; it fell the following week to twenty-six and climbed one spot to twenty-five and did the same the following week, climbing one more spot to twenty-four.

In the U.S., before its official release as a single, it debuted on the Billboard Hot 100 chart at number fifty-seven, the highest debut of the week. It dropped off the chart the following week, and has yet to make another appearance; it did, however, return to the Pop 100 chart after a four week absence. Upon its release to radio, it gained airplay on few pop radio stations, yet the single failed to re-chart on the Hot 100. It topped the Billboard Hot Dance Airplay chart, extending Madonna's streak of having the most consecutive number-ones to six, and it made history by reaching the top spot in three weeks. It also topped the Billboard Hot Dance Club Play chart and is her thirty-ninth number-one single on this chart, the most for an artist.

Before it was officially released in Canada, it debuted at number eight and became the week's highest debut. In Norway, the track reached number sixteen on the singles chart on downloads alone, before an official single release. It reached number six on the Italian singles chart on downloads alone and peaked at number three. In the Netherlands, the single rose to number one in its fourth week on the chart on July 18 2008.

Music video

The music video was filmed on April 3, 2008 in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. Pharrell's part of the video was used during the performances of "Give It 2 Me" on the Hard Candy promotional tour. The full video was leaked on the video-sharing website YouTube on May 31, but was later removed by Warner Bros. The video was officially released on Yahoo!, AOL and iTunes stores worldwide on June 4, and premiered on Channel 4 in the UK on June 5. A teaser for the video was released on June 6. It premiered on MTV's TRL in the U.S. on June 10. The video features Madonna and Pharrell singing in various backdrops while singing to the camera. Madonna's look in the video is very retro-chic, and it was filmed during her photosession with Tom Munro for Elle magazine.

• Directors: Tom Munro, Nathan Rissman
• Producer: Nicola Doring
• Director of photography: Tom Munro
• Editor: Danny Tull
• Production company: HSI London

Track listings and formats

Charts

Worldwide sales

Release history

Radio

CD single

References

1. Hard Candy (back cover) (Media notes). Warner Bros. 2008. pp. p. ?. {{cite AV media notes}}: |pages= has extra text (help); Cite has empty unknown parameters: |publisherid=, |coauthors=, and |notestitle= (help); Unknown parameter |albumlink= ignored (help); Unknown parameter |bandname= ignored (help); Unknown parameter |mbid= ignored (help)
2. BET 106 & Park Interview with Madonna - May 2, 2008
3. The M-Tribe - A Picture Disc for Give It 2 Me
4. Listen up: Get into the groove with Madonna's 'Hard Candy' USA Today Retireved 2008-06-01
5. Madonna - Hard Candy Rolling Stone Retrieved 2008-06-01
6. Madonna - Hard Candy
7. Bloomberg.com: Muse Arts
8. Cinquemani, Sal (2008-04-23). "Slant Magazine Music Review: Madonna: Hard Candy". Slant Magazine. Retrieved 2008-08-16.
9. ^ UK Music Charts | The Official UK Top 75 Singles: Week of Mon 26 May - Yahoo! Music UK
10. http://www.lista.vg.no/
11. YouTube - Give It 2 Me - Madonna (TRAILER)
12. <eil.com UK CD1 & CD2>
13. JB Hi-Fi.com.au Australian CD Single. Retrieved on July 8, 2008
14. <eil.com UK 12" Picture Disc>
15. <madonnatribe.com US Maxi Single>
16. Top 50 Physical Singles Chart - Australian Recording Industry Association
17. ultratop.be - ULTRATOP BELGIAN CHARTS
18. ultratop.be - ULTRATOP BELGIAN CHARTS
19. Country_MM_060227.qxd
20. Current Israeli Singles Chart
21. - Denmark Singles Top 40
22. Charts TOP 100 Marktforschung Werbebeobachtung Musik Werbeanalyse
23. - Dutch Singles Top 40
24. Lista - Suomen virallinen lista
25. Claseement officiel des meilleurs ventes de disques Singles en France
26. Irma - Irish Charts
27. Irma - Irish Charts
28. Israeli Singles Chart
29. FIMI - Federazione Industria Musicale Italiana - Classifiche
30. - Mexico Singles Chart
31. VG Nett - VG-lista - UKENS SINGLELISTE
32. Polish National Top 50
33. www.sverigetopplistan.se
34. Retrieved August 4 2008 http://www.lanet.lv/news/airplay/new.html
35. Retrieved July 21 2008
36. ^ Ukrainian Top 20 Chart Retrieved July 21 2008
37. Swiss Download Charts - swisscharts.com
38. ^ Turkey Top 20 Chart Retrieved July 1 2008
39. Top Music Charts - Hot 100 - Billboard 200 - Music Genre Sales
40. Top Music Charts - Hot 100 - Billboard 200 - Music Genre Sales
41. ^ Billboard - Hot Dance Club Play
42. Billboard - Hot Dance Airplay
44. Sanity.com Australian release date. Retrieved on July 8, 2008.

• 2008 singles
• Billboard Hot Dance Airplay number-one singles
• Madonna songs
• Songs produced by The Neptunes