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==Growth== ==Growth==
In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures.<ref name="O'Dwyer independents"/>'']'' listed the company #21 in earnings among its top 182 ranked PR companies<ref name="O'Dwyer independents"/> and seventh in firms specializing in entertainment/cultural PR.<ref>{{cite web In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figures<ref name="O'Dwyer independents"/>''O'Dwyers PR Report'' ranked the company #21 in earnings among their top 182 ranked PR companies<ref name="O'Dwyer independents"/>, and ranked the firm the seventh largest in terms of entertainment.<ref>{{cite web
|url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm |url=http://www.odwyerpr.com/pr_firm_rankings/entertainment.htm
|publisher=''O'Dwyers PR Report'' |publisher=''O'Dwyers PR Report''
|title=Entertainment PR}}</ref> |title=Entertainment PR}}</ref>


==Agriprocessor controversy== ==Agriprocessor controversy==

Revision as of 01:05, 7 September 2008

File:5W Logo.JPG

5W Public Relations, also known as 5WPR, is an American public relations firm founded in 2003 by Ronn Torossian. PR industry trade publications reported 2007 billings exceeded US$11.5 million. The company was listed on the 2007 Inc list of fastest growing companies..

5WPR has primarily represented corporations such as Microsoft, VeriSign, and EDS. Clients also include non-profit organizations, entertainers, political figures and organizations including Snoop Dogg, Pamela Anderson, the Israeli government, the Prime Minister of Serbia and Pastor John Hagee.

History

5WPR began in a small office within a Manhattan-based travel agency with three clients and two employees. Since its establishment, the company's client list has grown more rapidly than any firm in the U.S., and expanded along with its staff size.

Clients

According to Torossian, the firm's corporate, technology and consumer clients account for 97 percent of the company's revenue, but the firm also represents entertainers, Jewish groups and politicians.

The firm's first clients included rapper and entrepreneur Sean Combs and his Bad Boy Worldwide Entertainment company.

Shortly after starting a mom and baby division, the firm secured what it called "one of the most important product placement opportunities in the world" when a shirt from client Belly Maternity was sent to Angelina Jolie and was subsequently seen on Jolie and Brad Pitt's daughter Shiloh when she was featured on the cover of People magazine in 2006.

In December 2006, the Foreign Ministry of Israel worked with 5WPR and Elias Buchwald, one of the founders of PR firm Burson-Marsteller to train Israel's top spokespersons on Western media and communications methods , and in 2005, The Lebanese American Council for Democracy retained 5W Public Relations for "strategic counsel and media relations."

Growth

In 2007, 5W Public Relations netted $11,581,939 in fees, an increase of 24.3% from 2006 figuresO'Dwyers PR Report ranked the company #21 in earnings among their top 182 ranked PR companies, and ranked the firm the seventh largest in terms of entertainment.

Agriprocessor controversy

In July 2008, the author of the Failed Messiah blog accused 5WPR of sockpuppeting in the reader comment section and impersonating critics of one of 5WPR's clients, Agriprocessors, an Iowa kosher meat processing company that was under federal investigation for worker abuse and hiring illegal immigrants. Rosenberg traced the comments placed under the names of Hechsher Tzedek founder Rabbi Morris Allen and other Agriprocessors critics to IP address used by Juda Engelmayer, 5WPR's senior vice president and executive responsible for the Agriprocessors account. Engelmayer initially blamed an intern, and said the intern was fired immediately. Torossian later issued a statement saying a member of senior staff was ultimately responsible, “A senior staff member failed to be transparent in dealing with client matters."

References

  1. ^ "PR Firm Rankings - Independent PR Firms". O'Dwyer's PR Report. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. "No. 153 5W Public Relations". Inc. 2007. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. Kurutz, Steven (2005-02-20). "Brash P.R. Guy Grabs Clients, Ink". The New York Times. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. Samarjian, Natalie (June 26 2004). "Torossian Taking the PR World by Storm". The Armenian Reporter. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  5. "The Bad Boy of Buzz and His PR Problem". Businessweek. 2007-11-12. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  6. Popper, Nathaniel (2008-07-11). "Flacks for Agriprocessors Admit Online Impersonation of Meat Company's Critics". Forward. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help); Unknown parameter |coauthors= ignored (|author= suggested) (help)
  7. Popper, Nathaniel (2004-02-04). "Publicist Scores With Rappers, Right-wing Politicians". The Jewish Daily Forward. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  8. Goldberg Goff, Karen (2008-06-22). "Celebrity product placement". The Washington Times. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  9. "Staying on Message, Whatever the Question". The Jewish Week. 2007-01-19. {{cite news}}: Check date values in: |date= (help); Italic or bold markup not allowed in: |publisher= (help)
  10. Indymedia.com, Emotions and Political Assassination
  11. "Entertainment PR". O'Dwyers PR Report. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  12. Franzman, Dave. "Class Action Lawsuit Alleges Abuse, "Immigration Fees"". KCRG-TV.
  13. ^ Washkuch, Frank (2008-07-11). "5W acknowledges blog misconduct". PRWeek US. {{cite news}}: Check date values in: |date= (help)
  14. Harris, Ben. "Agriprocessors' PR Firm Accused of Impersonating Rabbi". Jewish Telegraphic Agency. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  15. "PR firm faces scrutiny". Jewish Telegraphic Agency. 2008-07-10. {{cite news}}: Check date values in: |date= (help)

External links

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