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Discovery Channel is an American cable TV network, based in Silver Spring, Maryland, that has a variety of science programming, particularly documentaries and nature shows. Discovery Channel's tagline is "Entertain Your Brain".

Broadcasts and other ventures

Discovery Channel went on the air in 1985 and is owned by Discovery Communications, inc., which also owns TLC (The Learning Channel), Animal Planet, The Travel Channel, The Science Channel (formerly Discovery Science), BBC America (operated in association with BBC Worldwide), The Military Channel (formerly Discovery Wings), and FitTV (formerly The Health Network prior to its purchase by Discovery from Fox). The Discovery Channel has added programming like American Chopper, MythBusters, and Monster Garage that widens their initial scope.

Discovery Networks has decided to return its founding agenda after dropping out of the Top 10 of watched channels and ratings for two-year span have been low. Chris Moseley, Discovery Networks' Executive Vice President, has said that the channel will return programming to the channel's original intent, interesting science programming that educate.

Discovery Channel also has a multiplex of digital channels: Discovery Times (operated in association with The New York Times), Discovery Health, Discovery Home, Discovery Kids, and Discovery HD Theater (a high-definition TV channel). Discovery Channel Radio is a channel on both of the major United States satellite radio services: XM Satellite Radio and Sirius Satellite Radio. The programming consists of audio versions of popular programs from its multitude of TV channels.

Discovery communications also has a theatrical production arm, Discovery Docs which produces documentaries for theatrical releases.

Around the world

The Discovery Channel reaches over 450 million homes in over 160 countries. In a number of countries, Discovery channels are available on digital satellite platforms with multiple language soundtracks or subtitles (like Spanish, Portuguese, Italian, Danish, Greek, Polish, Hungarian, and Romanian). For example, subscribers of Cyfra+ in Poland, at an extra $2 per month, can now switch between four Discovery channels with two language soundtracks: the original English or the native Polish soundtrack. In Bulgaria, Discovery has since 2001–2002 been displayed with Bulgarian subtitles by all cable providers.

Canadian viewers receive similar English-language programming to the channel that American viewers watch, but with content modified to suit the audience. Most notably, Discovery Channel Canada carries the daily science news show Daily Planet, originally @discovery.ca, the first of its kind. Occasionally, several segments on similar topics are taken from various episodes and put together into one-hour specials, which occasionally get broadcasted on the original Discovery Channel.

Marketing and branding

The Discovery Channel also has a multitude of stores in malls across America in addition to the store on its website. Educational gifts are its specialty. Shortly before the 2004 Tour de France, the Discovery Channel company announced it would become the primary sponsor of the Discovery Channel Pro Cycling Team starting in 2005, featuring seven-time champion Lance Armstrong. The Discovery Channel has also used a variety of guerrilla techniques to promote their shows.

Diversity

Discovery Communications has been dedicated to educating and providing viewer's the chance to explore, appreciate, and learn about the world's diversity. Discovery Communications was named one of the 100 Best Companies for Working Mothers in 2004 by Working Mothers magazine. Discovery Communications provides a variety of unique feeds with several different languages, also.

See also

• List of Discovery Channel programs - list of television programs formerly or currently broadcast by Discovery Channel.
• Discovery Channel Canada - a Canadian cable television service devoted to science and nature programming.
• Discovery Channel Pro Cycling Team - a US-based professional road bicycle racing team. It is the continuation of the 2004 US Postal Service Pro Cycling Team.
• Conspiracy of Silence - a 56 minute documentary set to be aired on May 3, 1994, that was canceled after listed in TV Guide, an unprecedented or since repeated anomaly.

References

• "Discovery Network looks back to move ahead". United Press International, Inc.

External articles

Main

• Discovery Communications Inc. (Official website; An alternate site is at dsc.discovery.com)

Other

• Discovery Schools, Discovery Education.
• Discovery Communications Inc. (Discovery Channel Europe)
• Discovery channel (Canadian website); Bell Globemedia Inc.
• Discovery Communications Inc. (Asian website)

• Discovery Channel
• Mexico television networks
• TV channels with British versions
• United States television networks