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'''RCRD LBL''' is a website for free<ref>Peter Lauria, , ''The New York Post'', June 11, 2007.</ref>, curated, legal MP3<ref> Ethan Smith, Wall Street Journal, November 15,2007</ref> downloads from emergent artists. RCRD LBL delivers free music downloads and more directly to readers with multiple personalized email properties, including the RCRD of the Day email newsletter, RCRD selections, RCRD Deals (flash deals on music products)<ref> paid.com, April 28,2011</ref> and genre-specific editions tailored to users' tastes.<ref>, "Music Week", September 14, 2011. </ref> Fans can also enjoy content on the website, social media, mobile app for iPhone/iPod Touch<ref>Semi Philips,, Yahoo Finance, August, 25 2011</ref> and through content partners such as VEVO<ref></ref>, AOL and GQ. |
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'''RCRD LBL''' is a website for free,<ref>http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm </ref> curated, legal MP3<ref>http://online.wsj.com/article/SB119508767828793513.html</ref> downloads from emergent artists. RCRD LBL delivers free music downloads and more directly to readers with multiple personalized email properties, including the RCRD of the Day email newsletter, RCRD selections, RCRD Deals (flash deals on music products)<ref> http://www.paid.com/corporate_news_detail.cfm?NewsID=401091</ref> and genre-specific editions tailored to users' tastes.<ref>http://www.musicweek.com/story.asp?sectioncode=1&storycode=1046574&c=1</ref> Fans can also enjoy content on the website, social media, mobile app for iPhone/iPod Touch<ref>http://finance.yahoo.com/news/RCRD-LBL-Announces-App-iPhone-iw-11700368.html?x=0</ref> and through content partners such as VEVO,<ref>{{cite web|url=http://blog.vevo.com/rcrd-lbl-vevo/ |title=Rcrd Lbl + Vevo |publisher=Blog.vevo.com |date=2011-08-15 |accessdate=2012-02-04}}</ref> AOL and GQ. |
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Launched in 2007<ref>Coofler: Music and the Industry, , coofler.com, November 15, 2007.</ref>, RCRD LBL was immediately hailed as a revolutionary music discovery platform<ref name=CNN>Devin Leonard, , CNN Money, February 28, 2008.</ref>. Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including ], ], ] and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans<ref> Brendon Garner Solutions For Dreamers.com, July 2010. </ref>. |
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Launched in 2007,<ref>http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php </ref> RCRD LBL was immediately hailed as a revolutionary music discovery platform<ref name=CNN>http://money.cnn.com/2008/02/27/technology/leonard_downtown.fortune/?postversion=2008022815</ref> Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including ], ], ] and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans.<ref>http://solutionsfordreamers.com/articles/2010/07</ref> |
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==Past Events== |
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==Past Events== |
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*Smoke & Mirrors feat. ] - September 15, 2011<ref></ref> |
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*Smoke & Mirrors feat. ] - September 15, 2011<ref>{{cite web|url=http://www.reuters.com/article/2011/09/09/idUS245876+09-Sep-2011+MW20110909 |title=Smoke & Mirrors :: Powered by RCRD LBL |publisher=Reuters |date= |accessdate=2012-02-04}}</ref> |
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*Rock-A-Way Summer II (aka. Rainy Summer!) - August 21, 2011<ref> </ref> |
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*Rock-A-Way Summer II (aka. Rainy Summer!) - August 21, 2011<ref>{{cite web|url=http://www.myfreeconcert.com/events/rcrd-lbl-rock-a-way-summer-ft.-dom-sheen-bros-greg-nice-baio-and-more |title=RCRD LBL Rock-A-Way Summer ft. DOM, Sheen Bros, Greg Nice, Baio, and more at Public Assembly on August 21, 2011 |publisher=Myfreeconcert.com |date=2011-08-21 |accessdate=2012-02-04}}</ref> |
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*Rock-A-Way Summer I - July 1, 2011<ref> Last.fm </ref> |
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*Last.fm<ref>http://www.last.fm/event/2004976+RCRD+LBL's+Rock-A-Way+Summer</ref> |
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==Key Players== |
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==Key Players== |
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*General Manager - Terence Lam |
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*General Manager - Terence Lam |
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*Chief Marketing Officer - Doug Smiley |
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*Chief Marketing Officer - Doug Smiley |
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*Chief Data Officer - Nicole Delma<ref>Devon,Glenn , MediaBistro, January 27,2011. </ref> |
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*Chief Data Officer - Nicole Delma<ref>http://www.mediabistro.com/fishbowlny/conde-nasts-nicole-delma-heads-for-music-startup-rcrd-lbl_b26825</ref> |
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*Creative Director - Elliot Aronow<ref> </ref> |
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*Creative Director - Elliot Aronow<ref>{{cite web|url=http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ |title=Selectism Profile | Elliot Aronow of RCRD LBL |publisher=Selectism.com |date=2011-03-29 |accessdate=2012-02-04}}</ref> |
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==References== |
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==References== |
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Launched in 2007, RCRD LBL was immediately hailed as a revolutionary music discovery platform Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including Kanye West, Tiesto, Sleigh Bells and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans.