Shake Weight: Difference between revisions

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	==Reception==		==Reception==
	Shake Weight has gained popular attention and parody due to the fact that its use involves ] a ] object.<ref name=msnbc/> The product's commercials have been described by Diane Mapes of ] as "slightly pornographic".<ref name=msnbc>{{cite news\|last=Mapes\|first=Diane\|title=Stroke of luck? Shake Weight (kind of) works to tone arms\|url=http://www.msnbc.msn.com/id/39677329/ns/health-fitness/\|accessdate=14 July 2011\|newspaper=MSNBC\|date=29 October 2010}}</ref> Following its July 2009 debut, clips from a Shake Weight ] quickly went viral. The viral ] clip has more than 4,000,000 views.<ref>{{cite web \|url=http://viralvideochart.unrulymedia.com/youtube/hilarious_shake_weight_exercise_for_womennbspvideo?id=4S3C4AC908w \|title=Hilarious Shake Weight Exercise for Women Video \|author= \|date= \|work=Viral Video Chart \|publisher=Unruly Media \|accessdate=20 April 2010}}</ref>		Shake Weight has gained popular attention and parody due to the fact that its use involves ] a ] object<ref name=msnbc/>, similar to how a ] is performed. The product's commercials have been described by Diane Mapes of ] as "slightly pornographic".<ref name=msnbc>{{cite news\|last=Mapes\|first=Diane\|title=Stroke of luck? Shake Weight (kind of) works to tone arms\|url=http://www.msnbc.msn.com/id/39677329/ns/health-fitness/\|accessdate=14 July 2011\|newspaper=MSNBC\|date=29 October 2010}}</ref> Following its July 2009 debut, clips from a Shake Weight ] quickly went viral. The viral ] clip has more than 4,000,000 views.<ref>{{cite web \|url=http://viralvideochart.unrulymedia.com/youtube/hilarious_shake_weight_exercise_for_womennbspvideo?id=4S3C4AC908w \|title=Hilarious Shake Weight Exercise for Women Video \|author= \|date= \|work=Viral Video Chart \|publisher=Unruly Media \|accessdate=20 April 2010}}</ref>

	Among its many appearances on television shows, Shake Weight was tested on '']'', and '']''.<ref name="joke">{{cite news \|title=Slimline Alex Gerrard ignores critics to launch ludicrous Shake Weight fitness aid \|author=Sarah Bull \|newspaper=Daily Mail \|date=8 January 2010 \|url=http://www.dailymail.co.uk/tvshowbiz/article-1241642/Slimline-Alex-Gerrard-ignores-critics-launch-ludicrous-Shake-Weight-fitness-aid.html#ixzz0lnUXfUJ9 }}</ref> The Shake Weight commercial has also been parodied on '']'', '']'', '']'', '']'' episode "]", the '']'' episode "Do Me a Solid"<ref>{{cite web \|url=http://snltranscripts.jt.org/09/09s.phtml \|title=Season 35: Episode 19 \|author= \|date= \|work= \|publisher=Saturday Night Live Transcripts \|accessdate=26 April 2010}}</ref> and '']'', as well as a promo for the new 2011 episodes of '']''.		Among its many appearances on television shows, Shake Weight was tested on '']'', and '']''.<ref name="joke">{{cite news \|title=Slimline Alex Gerrard ignores critics to launch ludicrous Shake Weight fitness aid \|author=Sarah Bull \|newspaper=Daily Mail \|date=8 January 2010 \|url=http://www.dailymail.co.uk/tvshowbiz/article-1241642/Slimline-Alex-Gerrard-ignores-critics-launch-ludicrous-Shake-Weight-fitness-aid.html#ixzz0lnUXfUJ9 }}</ref> The Shake Weight commercial has also been parodied on '']'', '']'', '']'', '']'' episode "]", the '']'' episode "Do Me a Solid"<ref>{{cite web \|url=http://snltranscripts.jt.org/09/09s.phtml \|title=Season 35: Episode 19 \|author= \|date= \|work= \|publisher=Saturday Night Live Transcripts \|accessdate=26 April 2010}}</ref> and '']'', as well as a promo for the new 2011 episodes of '']''.

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The Shake Weight is a modified dumbbell that oscillates, purportedly increasing the effects of exercise. As a result of the perceived sexually suggestive nature of the product, infomercial clips of the exercise device have gone viral.

Product specifications

The Shake Weight has a female and male version, though was initially released as a product "designed specifically for women".

The female version weighs 2.5 lb. Per official company press releases, "Based on a groundbreaking workout technology called Dynamic Inertia, which engages the muscles in the arms, shoulders and chest in an entirely new fashion, the Shake Weight increases upper body muscle activity by more than 300% compared to traditional free weights". The company website further adds that the product has "scientifically proven results" and that the user can "get incredible results in just six minutes a day, three hundred sixty-five days a year". In comparison, the male version weighs twice as much at 5 lb.

The product appears to be based on "vibration plate technology—machines that vibrate to make the muscles relax and contract several times a second—thought to enhance the impact of exercise". The company claims this action tones the upper biceps, triceps and shoulders.

Reception

Shake Weight has gained popular attention and parody due to the fact that its use involves pumping a phallic object, similar to how a handjob is performed. The product's commercials have been described by Diane Mapes of MSNBC as "slightly pornographic". Following its July 2009 debut, clips from a Shake Weight infomercial quickly went viral. The viral YouTube clip has more than 4,000,000 views.

Among its many appearances on television shows, Shake Weight was tested on The Ellen DeGeneres Show, and This Morning. The Shake Weight commercial has also been parodied on Saturday Night Live, The Daily Show, Two and a Half Men, South Park episode "Crème Fraiche", the Regular Show episode "Do Me a Solid" and A Very Harold & Kumar 3D Christmas, as well as a promo for the new 2011 episodes of Beavis and Butt-head.

Product developer

Johann Verheem is the inventor of Shake Weight and CEO of FitnessIQ.

Sales

By August 2010, a reported two million Shake Weight units had been sold for a total of $40 million in sales.

Endorsements

In January 2010, Alex Gerrard, the English model and wife of English footballer Steven Gerrard, launched the UK version of the Shake Weight. Gerrard said, "I use the Shake Weight every day and my arms have never looked so good. It really works."

References

^ "Shake Weight website". Retrieved 20 April 2010.
"Shake Weight ®".
"Shake Weight for Men website". Retrieved 20 April 2010.
Atkinson, Louise (12 January 2010). "Vibrating dumbbells, fat-melting shorts... get in shape the cheat's way". Daily Mail.
^ Mapes, Diane (29 October 2010). "Stroke of luck? Shake Weight (kind of) works to tone arms". MSNBC. Retrieved 14 July 2011.
"Hilarious Shake Weight Exercise for Women Video". Viral Video Chart. Unruly Media. Retrieved 20 April 2010.
^ Sarah Bull (8 January 2010). "Slimline Alex Gerrard ignores critics to launch ludicrous Shake Weight fitness aid". Daily Mail.
"Season 35: Episode 19". Saturday Night Live Transcripts. Retrieved 26 April 2010.
Christine Lagorio (16 August 2010). "Shaking America By Storm". Inc. Retrieved 8 October 2010.
Darren Rovell (20 August 2010). "The Shake Weight Hits $40 Million In Sales". CNBC. Retrieved 9 October 2010.

External links

Categories:

Revision as of 16:45, 20 August 2013 editAndrewman327 (talk \| contribs)Autopatrolled, Extended confirmed users, Pending changes reviewers, Rollbackers34,253 editsm Reverted 1 edit by 96 248 l5 44 identified as test/vandalism using STiki ← Previous edit		Revision as of 16:47, 20 August 2013 edit undo96 248 l5 44 (talk \| contribs)16 edits Undid revision 569432316 by Andrewman327 (talk) it's not a test or vandalismNext edit →
Line 16:		Line 16:

	==Reception==		==Reception==
	Shake Weight has gained popular attention and parody due to the fact that its use involves ] a ] object.<ref name=msnbc/> The product's commercials have been described by Diane Mapes of ] as "slightly pornographic".<ref name=msnbc>{{cite news\|last=Mapes\|first=Diane\|title=Stroke of luck? Shake Weight (kind of) works to tone arms\|url=http://www.msnbc.msn.com/id/39677329/ns/health-fitness/\|accessdate=14 July 2011\|newspaper=MSNBC\|date=29 October 2010}}</ref> Following its July 2009 debut, clips from a Shake Weight ] quickly went viral. The viral ] clip has more than 4,000,000 views.<ref>{{cite web \|url=http://viralvideochart.unrulymedia.com/youtube/hilarious_shake_weight_exercise_for_womennbspvideo?id=4S3C4AC908w \|title=Hilarious Shake Weight Exercise for Women Video \|author= \|date= \|work=Viral Video Chart \|publisher=Unruly Media \|accessdate=20 April 2010}}</ref>		Shake Weight has gained popular attention and parody due to the fact that its use involves ] a ] object<ref name=msnbc/>, similar to how a ] is performed. The product's commercials have been described by Diane Mapes of ] as "slightly pornographic".<ref name=msnbc>{{cite news\|last=Mapes\|first=Diane\|title=Stroke of luck? Shake Weight (kind of) works to tone arms\|url=http://www.msnbc.msn.com/id/39677329/ns/health-fitness/\|accessdate=14 July 2011\|newspaper=MSNBC\|date=29 October 2010}}</ref> Following its July 2009 debut, clips from a Shake Weight ] quickly went viral. The viral ] clip has more than 4,000,000 views.<ref>{{cite web \|url=http://viralvideochart.unrulymedia.com/youtube/hilarious_shake_weight_exercise_for_womennbspvideo?id=4S3C4AC908w \|title=Hilarious Shake Weight Exercise for Women Video \|author= \|date= \|work=Viral Video Chart \|publisher=Unruly Media \|accessdate=20 April 2010}}</ref>

	Among its many appearances on television shows, Shake Weight was tested on '']'', and '']''.<ref name="joke">{{cite news \|title=Slimline Alex Gerrard ignores critics to launch ludicrous Shake Weight fitness aid \|author=Sarah Bull \|newspaper=Daily Mail \|date=8 January 2010 \|url=http://www.dailymail.co.uk/tvshowbiz/article-1241642/Slimline-Alex-Gerrard-ignores-critics-launch-ludicrous-Shake-Weight-fitness-aid.html#ixzz0lnUXfUJ9 }}</ref> The Shake Weight commercial has also been parodied on '']'', '']'', '']'', '']'' episode "]", the '']'' episode "Do Me a Solid"<ref>{{cite web \|url=http://snltranscripts.jt.org/09/09s.phtml \|title=Season 35: Episode 19 \|author= \|date= \|work= \|publisher=Saturday Night Live Transcripts \|accessdate=26 April 2010}}</ref> and '']'', as well as a promo for the new 2011 episodes of '']''.		Among its many appearances on television shows, Shake Weight was tested on '']'', and '']''.<ref name="joke">{{cite news \|title=Slimline Alex Gerrard ignores critics to launch ludicrous Shake Weight fitness aid \|author=Sarah Bull \|newspaper=Daily Mail \|date=8 January 2010 \|url=http://www.dailymail.co.uk/tvshowbiz/article-1241642/Slimline-Alex-Gerrard-ignores-critics-launch-ludicrous-Shake-Weight-fitness-aid.html#ixzz0lnUXfUJ9 }}</ref> The Shake Weight commercial has also been parodied on '']'', '']'', '']'', '']'' episode "]", the '']'' episode "Do Me a Solid"<ref>{{cite web \|url=http://snltranscripts.jt.org/09/09s.phtml \|title=Season 35: Episode 19 \|author= \|date= \|work= \|publisher=Saturday Night Live Transcripts \|accessdate=26 April 2010}}</ref> and '']'', as well as a promo for the new 2011 episodes of '']''.