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| {{Infobox company | |||
| ⚫ | |||
| | name = Mataano | |||
| | logo = ] | |||
| | type = ] | |||
| | genre = | |||
| | foundation = September 2008 | |||
| | founder = Ayaan and Idyl Mohallim | |||
| | location_city = ] | |||
| | location_country = ] | |||
| | location = | |||
| | locations = | |||
| | area_served = Worldwide | |||
| | key_people = Ayaan and Idyl Mohallim | |||
| | industry = ] | |||
| | products = | |||
| | services = | |||
| | revenue = | |||
| | operating_income = | |||
| | net_income = | |||
| | assets = | |||
| | equity = | |||
| | owner = | |||
| | num_employees = | |||
| | parent = | |||
| | divisions = | |||
| | subsid = | |||
| | caption = | |||
| | homepage = {{URL|www.mataano.com}} | |||
| | footnotes = | |||
| | intl = yes | |||
| }} | |||
| '''Mataano''' is a women's ]. Founded in 2008 it is owned by ]-] twin fashion designers Ayaan and Idyl Mohallim. The brand is noted for its global sensibility and accent on ready-to-wear elegance. | |||
| ==Founders== | ==Founders== | ||
| Ayaan and Idyl Mohallim were born in ] to Somali parents.<ref name="Dtimffotlmtwo">{{cite news|last=Dolan|first=Margaret|title=Designers and Twins Ayaan and Idyl Mohallim Find Fans of Their Line Mataano the World Over|url=http://www.papermag.com/2013/07/fashion_mataano.php|accessdate=29 November 2013|newspaper=Papermag|date=26 July 2013}}</ref> They moved to ] at an early age, where they would spend their first nine years. When the ] broke out there in the early 1990s, they returned to the ].<ref name="Gnym">{{cite web|last=Biggadike|first=Ella Mei Yon|title=Mataano|url=http://www.behance.net/gallery/Gorgeous-New-York-Mataano-Profile/4386123|publisher=Gorgeous New York|accessdate=30 November 2013}}</ref> | |||
| The Mohallin twins were raised in Washington DC and moved to New York after graduation to become fashion designers. They garnered the attention of Oprah Winfrey under a piece titled Milionaire Moguls and also begun donating proceeds to educational facilities. Ayaan is more focused on micromanaging and marketing, while Idyl is more involved in production.<ref> retrieved 29 November 2013</ref><ref>http://www.inhershoesblog.com/fly-female-entrepreneurs Fly female entrepeneurs] retrieved 29 November 2013</ref> | |||
| Settling in northern ], just outside of ], the sisters developed an interest in fashion after their mother would buy them fashion magazines. Their family put an emphasis on education, envisioning the girls' studying at top schools in preparation for professional careers. Upon graduation from college, the twins moved to ] to pursue their goal of becoming fashion designers. Idyl quickly secured an internship with ],<ref name="Dtimffotlmtwo"/> where she acquired skills in design technique and color.<ref name="Gnym"/> Ayaan also landed a production job at ].<ref name="Dtimffotlmtwo"/> There, she in turn learned how to infuse classic forms and vintage fabrics with a contemporary flair.<ref name="Gnym"/> | |||
| ==Fashion line== | |||
| ]'s cosmetic line (2013).]] | |||
| ⚫ | In September 2008, Ayaan and Idyl founded ''Mataano'' ("Twins" in the ]), a fashion line specializing in contemporary read-to-wear pieces for women.<ref name="Mataano">{{cite web|title=About|url=http://www.mataano.com/index.php/about/|publisher=Mataano|accessdate=29 November 2013}}</ref><ref name="Aimm">{{cite news|title=Ayaan and Idyl Mohallim: Mataano|url=http://www.inhershoesblog.com/fly-female-entrepreneurs|accessdate=29 November 2013|newspaper=Fly Female Entrepreneurs|date=22 April 2009}}</ref> It was initially primarily centered on dress production, with an accent on comfort. Plans were also in the works to branch out into other areas.<ref name="Aimm"/> | ||
| To establish a foothold in the fashion market, Ayaan and Idyl focused on ensuring their wear was ready for distribution. They then retained the services of a PR firm to help them advertise their brand, in the process sending out press releases and look books, as well as establishing a website.<ref name="Aimm"/> Their marketing efforts eventually earned the designers an invitation to the ] to ] with ].<ref name="Gnym"/> The Mohallim sisters have also been invited to showcase in ], ], ] and at ].<ref name="Dtimffotlmtwo"/> | |||
| ] | |||
| Mataano showcased its premier collection for Spring 2009 in New York City.<ref name="Mataano"/> Consisting of ten dresses, it attracted widespread attention in the fashion industry and received enthusiastic reviews.<ref name="Mataano"/><ref name="Gnym"/> The brand has since launched six other collections during New York Fashion Week.<ref name="Mataano"/> | |||
| In Spring 2012, supermodel and fellow Somali ] signed Ayaan and Idyl as brand ambassadors for her cosmetics line.<ref name="Dtimffotlmtwo"/> | |||
| Mataano is noted for its global sensibility and emphasis on elegance.<ref name="Mataano"/> The Mohallim twins strive to incorporate their experiences and influences as Somali Americans into their designs, reflecting both cultures in their work.<ref name="Aimm"/> Mataano's Spring 2013 collection in part drew inspiration from ]' beaches, featuring light ]s and ]s. According to co-founder Ayaan, the sisters ultimately design for the multicultural woman like themselves. The silks and colorful hues that adorn the fashion line are consequently typical of Somali female attire.<ref name="Dtimffotlmtwo"/> | |||
| In terms of other fashion designers, Ayaan and Idyl's primary influences include ] and ], whom they feel have an international appeal. They also admire the work of ] and ].<ref name="Gnym"/> | |||
| As of 2013, Mataano is designed and manufactured in New York City.<ref name="Mataano"/> | |||
| ==References== | ==References== | ||
| {{reflist}} | {{reflist}} | ||
| ==External links== | |||
| * | |||
| ] | ] | ||
Revision as of 01:36, 30 November 2013
 | |
| Company type | Private |
|---|---|
| Industry | Fashion |
| Founded | September 2008 |
| Founder | Ayaan and Idyl Mohallim |
| Headquarters | New York City, United States |
| Area served | Worldwide |
| Key people | Ayaan and Idyl Mohallim |
| Website | www |
Mataano is a women's fashion line. Founded in 2008 it is owned by Somali-American twin fashion designers Ayaan and Idyl Mohallim. The brand is noted for its global sensibility and accent on ready-to-wear elegance.
Founders
Ayaan and Idyl Mohallim were born in Alabama to Somali parents. They moved to Somalia at an early age, where they would spend their first nine years. When the civil war broke out there in the early 1990s, they returned to the United States.
Settling in northern Virgina, just outside of Washington D.C., the sisters developed an interest in fashion after their mother would buy them fashion magazines. Their family put an emphasis on education, envisioning the girls' studying at top schools in preparation for professional careers. Upon graduation from college, the twins moved to New York City to pursue their goal of becoming fashion designers. Idyl quickly secured an internship with Betsey Johnson, where she acquired skills in design technique and color. Ayaan also landed a production job at Jill Stuart. There, she in turn learned how to infuse classic forms and vintage fabrics with a contemporary flair.
Fashion line
In September 2008, Ayaan and Idyl founded Mataano ("Twins" in the Somali language), a fashion line specializing in contemporary read-to-wear pieces for women. It was initially primarily centered on dress production, with an accent on comfort. Plans were also in the works to branch out into other areas.
To establish a foothold in the fashion market, Ayaan and Idyl focused on ensuring their wear was ready for distribution. They then retained the services of a PR firm to help them advertise their brand, in the process sending out press releases and look books, as well as establishing a website. Their marketing efforts eventually earned the designers an invitation to the Oprah Winfrey Show to Skype with Mary-Kate and Ashley Olsen. The Mohallim sisters have also been invited to showcase in Sweden, South Africa, Jamaica and at New York Fashion Week.
Mataano showcased its premier collection for Spring 2009 in New York City. Consisting of ten dresses, it attracted widespread attention in the fashion industry and received enthusiastic reviews. The brand has since launched six other collections during New York Fashion Week.
In Spring 2012, supermodel and fellow Somali Iman signed Ayaan and Idyl as brand ambassadors for her cosmetics line.
Mataano is noted for its global sensibility and emphasis on elegance. The Mohallim twins strive to incorporate their experiences and influences as Somali Americans into their designs, reflecting both cultures in their work. Mataano's Spring 2013 collection in part drew inspiration from Los Angeles' beaches, featuring light silks and organzas. According to co-founder Ayaan, the sisters ultimately design for the multicultural woman like themselves. The silks and colorful hues that adorn the fashion line are consequently typical of Somali female attire.
In terms of other fashion designers, Ayaan and Idyl's primary influences include Tracy Reese and Carolina Herrera, whom they feel have an international appeal. They also admire the work of Donna Karen and Oscar de la Renta.
As of 2013, Mataano is designed and manufactured in New York City.
References
- ^ Dolan, Margaret (26 July 2013). "Designers and Twins Ayaan and Idyl Mohallim Find Fans of Their Line Mataano the World Over". Papermag. Retrieved 29 November 2013.
- ^ Biggadike, Ella Mei Yon. "Mataano". Gorgeous New York. Retrieved 30 November 2013.
- ^ "About". Mataano. Retrieved 29 November 2013.
- ^ "Ayaan and Idyl Mohallim: Mataano". Fly Female Entrepreneurs. 22 April 2009. Retrieved 29 November 2013.