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| '''LRMR''' is a management firm founded by Maverick Carter, a childhood friend of ]. LRMR currently represents James, and operates alongside the LeBron James Family Foundation, his philanthropic organization focused on education and at-risk youth. | '''LRMR''' is a marketing management firm founded by Maverick Carter, a childhood friend of ]. LRMR currently represents James, and operates alongside the LeBron James Family Foundation, his philanthropic organization focused on education and at-risk youth. | ||
| =="The Decision"== | =="The Decision"== | ||
Revision as of 12:29, 5 July 2014
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LRMR is a marketing management firm founded by Maverick Carter, a childhood friend of LeBron James. LRMR currently represents James, and operates alongside the LeBron James Family Foundation, his philanthropic organization focused on education and at-risk youth.
"The Decision"
LRMR was the company behind "The Decision" the one-hour special which showcased James making the decision to join the Miami Heat via free agency. "The Decision" has been harshly scrutinized by the public (outside of the greater Miami area) on many different fronts. David Stern said the spectacle was "ill-conceived", and Charles Barkley said that people who watched it were "idiots".
References
- "NBA's David Stern fines Dan Gilbert $100,000 for outburst, criticizes LeBron James' TV 'decision'". Retrieved 2010-07-22.