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"Yayaya" is a song by South Korean girl group T-ara. Originally in Korean, the song was promoted alongside "Wae Ireoni" for the group's first extended play Temptastic. It was released digitally with the EP on December 1, 2010, and then physically on December 3, which was pushed back from December 1 due to the bombardment of Yeonpyeong in November. On the December 12 episode of M.net's M! Countdown, Yayaya won the first place spot. The song was released in Japanese on November 30, 2011, as the group's second single.
Background
T-ara's first EP, Temptastic was released on December 1, along with the music video for "Yayaya". T-ara held their debut performance of the song on KBS's Music Bank on December 3.
Japanese version
T-ara's second Japanese single "Yayaya" was announced on October 4, 2011. The single was released in three types: two limited-edition and a regular version. A Korean version of "Roly-Poly" was paired up with the single as the b-side.
Composition
"Yayaya" was produced by E-Tribe. E-Tribe released a statement regarding the meaning behind "Yayaya", stating:
"I used the hook technique to turn the song into a sort of riddle. I wanted the unique expressions to arouse the curiosity of listeners. The 'let me see ya lalala, love me hey yayaya' part just means 'please look at me, as I love you.' The 'u-hee, u-hee' part is a mimetic word and my way of expressing the way a girl smiles while looking at her crush. The 'go it go it go it go' part means 'I’ll fold my heart up and send it to you. I wanted to express the unique music through lyrics that sounded like a spell. Please don’t misunderstand it and just enjoy the exciting music."
Music video controversy
The group was heavily criticized for their use of stereotypical Native American costumes and gestures (patting their hands over their mouths, "capturing" a foreigner and tying him to a stake, and living in teepees) in the music video. One author compared the MV to After School RED's "In The Night Sky" (which was also criticized for its use of Native headdresses), saying that T-ara's MV was portraying Native Americans as "tribal and uncivilized".
Track listing
The CD-only editions comes in a jewel case with a photocard while the CD+DVD A and B editions come in a digipak case.
