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Carly Fiorina
Fiorina speaking at CPAC 2015 in Washington, D.C.
Personal details
Born	Cara Carleton Sneed (1954-09-06) September 6, 1954 (age 70) Austin, Texas, United States
Political party	Republican
Spouse(s)	Todd Bartlem (1977–1984) Frank Fiorina (1985–present)
Alma mater	Stanford University University of Maryland Massachusetts Institute of Technology
Signature
Website	carlyforpresident.com

Carly Fiorina (born Cara Carleton Sneed; September 6, 1954) is a former business executive who is actively seeking the Republican Party's nomination for President of the United States. Fiorina was an executive at AT&T and its equipment and technology spinoff, Lucent, before being chief executive officer of Hewlett-Packard (HP) from 1999 to 2005.

Fiorina was considered one of the most powerful women in business during her time at Lucent and Hewlett-Packard. In 2002, Fiorina pushed for a contentious merger with rival computer company Compaq, which made HP the world's largest personal computer manufacturer. Despite its gains in market share following the merger, HP laid off 30,000 of its workers during the collapse of the dot-com bubble and its stock lost half its value during her tenure. In 2005, Fiorina was forced to resign as chief executive officer and chairman of Hewlett-Packard, following "differences about how to execute HP's strategy." Since then she has been described as one of the worst tech CEOs of all time.

Fiorina served as an advisor to Republican John McCain's 2008 presidential campaign. She won a three-way race for the Republican nomination for the United States Senate from California in 2010, but lost the general election to incumbent Democratic Senator Barbara Boxer. On May 4, 2015, Fiorina announced on Good Morning America that she is running for President of the United States in 2016.

Early life

Fiorina was born on September 6, 1954, in Austin, Texas, the daughter of Madelon Montross (née Juergens), a portrait and abstract artist, and Joseph Tyree Sneed III, a law school professor, dean, and federal judge. She has German, English, and distant Dutch and French, ancestry. She was raised an Episcopalian.

Education

Fiorina attended Channing School in London, and later attended Charles E. Jordan High School in Durham, North Carolina, for her senior year; the family relocated frequently during this time. She received a Bachelor of Arts in philosophy and medieval history from Stanford University in 1976. During her summers, she worked at a hair salon and as a secretary for Kelly Services. She attended the UCLA School of Law in 1976 but dropped out after one semester and worked as a receptionist for six months at a real estate firm Marcus & Millichap, moving up to a broker position before leaving for Italy, where she taught English.

Fiorina received a Master of Business Administration in marketing from the Robert H. Smith School of Business at the University of Maryland, College Park in 1980. She received a Master of Science in management from the MIT Sloan School of Management under the Sloan Fellows program in 1989.

Career

AT&T and Lucent

Fiorina joined AT&T in 1980 as a management trainee and rose to become a senior vice president overseeing the company's hardware and systems division. In 1995, she led corporate operations for the spinoff from AT&T of Lucent, reporting to Lucent chief executive Henry B. Schacht. She played a key role in planning and implementing the 1996 initial public offering of stock and company launch strategy. Later in 1996, Fiorina was appointed president of Lucent's consumer products business, reporting to Rich McGinn, president and chief operating officer. In 1997, she was appointed chair of Lucent's consumer communications joint venture with Philips consumer communications. Later that year, she was named group president for the global service provider business at Lucent, overseeing marketing and sales for the company's largest customer segment.

In 1998, Fortune magazine named Fiorina the "most powerful woman in business" in its inaugural listing, and she was included in the Time 100 in 2004 and remained in the Fortune listing throughout her tenure at HP. She was #10 on the Forbes list of The World's 100 Most Powerful Women for 2004.

Fiorina is regarded by many as being the first woman to head up a Fortune 20 company, and to have overcome the metaphorical "glass ceiling".

Hewlett-Packard

In July 1999, Hewlett-Packard Company named Fiorina chief executive officer, succeeding Lewis Platt and prevailing over the internal candidate Ann Livermore. She became the first woman to lead a Fortune 20 company. Fiorina immediately became a highly visible chief executive and remained so throughout her tenure at the company.

Fiorina proceeded to reorganize HP and merge the part she kept with PC maker Compaq. Although the decision to spin off the company's technical equipment division predated her arrival, one of her first major responsibilities as chief executive was overseeing the separation of the unit into the standalone Agilent Technologies. Fiorina proposed the acquisition of the technology services arm of PricewaterhouseCoopers for almost $14 billion, but withdrew the bid after a lackluster reception from Wall Street. Following the collapse of the dot-com bubble, the PwC consulting arm was acquired by IBM for less than $4 billion. In 2001, Fiorina was named one of the thirty most powerful women in America by Forbes magazine.

In early September 2001, in the wake of the bursting of the Tech Bubble, Fiorina announced the controversial merger with Compaq, a leading competitor in the industry. Fiorina fought for the merger, and it was implemented despite strong opposition from board member Walter Hewlett (the son of company co-founder William Hewlett), who claimed that the merger was being pursued by Fiorina in desperation to make a strategic decision and to give her some breathing space from Wall Street. He launched a proxy fight against Fiorina's efforts, which failed. The Compaq merger created the world's largest personal computer manufacturer by units shipped, a position the company lost in 2003 and regained in 2006.

Fiorina presented herself as a realist regarding the effects of globalization. She was a strong proponent, along with other technology executives, of the expansion of the H-1B visa program. In January 2004, at a meeting to "head off rising protectionist sentiment in Congress," Fiorina said: "There is no job that is America's God-given right anymore. We have to compete for jobs as a nation." While Fiorina argued that the only way to "protect U.S. high-tech jobs over the long haul was to become more competitive ," her comments prompted "strong reactions" from some technology workers who argued that lower wages outside the United States encouraged the offshoring of American jobs. Fiorina responded against protectionism in an editorial in the Wall Street Journal, writing that while "America is the most innovative country," it would not remain so if the country were to "run away from the reality of the global economy." Fiorina ordered the layoffs of 30,000 HP employees during her tenure.

Forced resignation

In early January 2005, the Hewlett-Packard board of directors discussed with Fiorina a list of issues that the board had regarding the company's performance. The board proposed a plan to shift her authority to HP division heads, which Fiorina resisted. A week after the meeting, the confidential plan was leaked to the Wall Street Journal. Less than a month later, the board brought back Tom Perkins and forced Fiorina to resign as chair and chief executive officer of the company. The company's stock jumped on news of her departure. Under the company's agreement with Fiorina, which was characterized as a golden parachute by Meredith Vieira, TIME magazine, and Yahoo!, she was paid slightly more than $20 million in severance.

Fiorina's tenure at HP has been both criticized and defended. In 2008, InfoWorld grouped her with a list of products and ideas as flops, declaring her tenure as CEO of HP to be the 6th worst tech flop of all-time and characterizing her as the "anti-Steve Jobs" for reversing the goodwill of American engineers and alienating existing customers. In 2008, Loren Steffy of The New York Times suggested that the EDS acquisition well after Fiorina's tenure was evidence that her actions as CEO were justified. Fiorina has often been ranked as one of the worst tech CEOs of all time.

After resigning from HP, Fiorina was named to several board memberships, including Revolution Health Group and computer security company Cybertrust. The following year, she became a member of the board of directors for chip maker Taiwan Semiconductor Manufacturing Company. She joined the board of trustees of the Massachusetts Institute of Technology and the Foundation Board of the World Economic Forum. She is an Honorary Fellow of the London Business School. In July 2012, Governor Bob McDonnell of Virginia appointed her to the James Madison University Board of Visitors.

In April 2012, Fiorina became chair of Good360, a nonprofit organization in Alexandria, Virginia, which helps companies donate excess merchandise to charities.

In the years after leaving HP, Fiorina maintained her visibility in the media. In a commencement address in May 2005, Fiorina said about her tenure at Hewlett-Packard: "The worst thing I could have imagined happened. I lost my job in the most public way possible, and the press had a field day with it all over the world. And guess what? I'm still here. I am at peace and my soul is intact." During an interview with Charlie Rose, Fiorina said she believed that her leadership was strong during her tenure with Hewlett-Packard, and that the Compaq merger was a critical step for the company, and misunderstood by the board of directors.

Carly Fiorina Enterprises

Fiorina began describing herself as Chair and CEO of Carly Fiorina Enterprises where, according to her political campaign Facebook page, she is "bringing her unique perspective and experience to bear on the challenging issues of our world, championing economic growth and empowerment for a more prosperous and secure world". That raised questions when it was reported by The San Francisco Chronicle/SFGate that, as of July 2009, she had "never registered her Carly Fiorina Enterprises to conduct business in California, either with the California secretary of state or the clerk of Santa Clara County, where Fiorina lives." The Chronicle reported that "Records also show that her Fiorina Foundation has never registered with the Internal Revenue Service or the state attorney general's charitable trust division, which tax-exempt charities are required to do. The foundation 'enables corporations, spokeswomen entrepreneurs and philanthropists alike to address some of the world's most challenging issues,' according to Fiorina's Web site, carlyfiorina.com." A spokeswoman commented that "...Fiorina and her staff believed the foundation was not required to file with the IRS because it accepted no outside contributions and donated only her personal wealth to worthy causes"; as for Fiorina Enterprises, the spokeswoman characterized it as "...a nonprofit enterprise that helped Fiorina structure speaking engagements and appearances while providing the public with information about her activities..." However, no incorporation papers had been filed, and Carly Fiorina Enterprises had not filed a fictitious business name record, i.e., a 'doing business as,' or DBA, statement. which "usually is required when a business isn't incorporated." The controversy dogged Fiorina in the United States Senate election in California, 2010, wherein she opposed incumbent (Democratic) U.S. Senator Barbara Boxer.

Up-Project

Fiorina launched and developed "Up-Project," which is short for "Unlocking Potential Project." from year 2011 to 2014. The "mission" of the organization is "...to engage women with new messages and new messengers by focusing on personal interactions with voters and going beyond the traditional methods of identifying, persuading and turning-out voters…" Up-Project is officially registered as a Merrifield, Virginia-based entity, organized as a Limited Liability Company (LLC); as well as being established as of the date August 9, 2011. A Whois search for Up-Project.org shows that the website domain name was created as of June 19, 2014; whereas, it's registrant contact name is listed as Frank Sadler of Cove Strategies (an Alexandria, Virginia based entity). Later that year, November 2014, The Washington Post reported that "Helping Fiorina chart her political future are consultants Frank Sadler, who once worked for Koch Industries, and Stephen DeMaura, a strategist who heads Americans for Job Security, a pro-business advocacy group in Virginia"; whereas, this was also confirmed by Newmax Media. Fiorina appears prominently in the website pages of Up-Project, excluding other political candidates, even though her name does not appear in the organization's brand or "doing business as" name itself. In this organization's profile for "Leadership" it solely names Carly Fiorina.

Other aspects

In October 2006, Fiorina released an autobiography, Tough Choices, about her career and her views on issues including what constitutes a leader, how women can thrive in business, and the role technology will continue to play in reshaping the world. The book was released during Fiorina's ongoing battle with greater controversy and a review by NPR Books introduced the work, saying "In one of those acts of serendipity that the publishing industry loves, the current scandal over boardroom spying at Hewlett-Packard has erupted just as its former CEO Carly Fiorina has published her autobiography. The book covers Fiorina's rise and fall as "America's most powerful female executive." Her autobiography (Tough Choices) was a contrast to early books about her performance, including "Backfire (2003) by Peter Burrows and Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard (2003) by George Anders. A 2003 review by The New York Times of the earlier books said, "Two new books about the deal and its main champion—Hewlett-Packard's chairman and chief executive officer, Carly Fiorina—show that there is much investors can glean immediately from this merger."

On October 2007, Fiorina signed with the Fox Business Network to become a business commentator on the network.

Political career

In 2006, Fiorina worked for Senator John McCain's presidential campaign. In early 2008, she was referred to in media sources as a potential vice presidential candidate, and The New York Times noted that while she did not want to run, she was an executive who could possibly become a candidate for President. On March 7, 2008, Fiorina was named fundraising chair for the Republican National Committee's "Victory" initiative. She was also a "point person" for the McCain campaign on issues related to business and economic affairs. Fiorina's severance package from Hewlett-Packard in 2005, was viewed by some as a political liability during the campaign.

On September 3, 2008, Fiorina addressed the Republican National Convention. Earlier that day, she defended the selection of Sarah Palin as McCain's running mate and said that Palin was being subjected to sexist attacks, a charge she repeated a few days later in response to one of the Saturday Night Live parodies of Sarah Palin. In response to questions during a radio interview on September 15, 2008, Fiorina stated that Palin lacked the experience to run a major company like Hewlett-Packard, "ut that's not what she's running for. Running a corporation is a different set of things." Fiorina later amended her comment, stating that none of the candidates on either ticket had the experience to run a major corporation. After media coverage of Fiorina's comments, one of her scheduled appearances on behalf of the campaign was canceled, although she continued to chair the party's fundraising committee.

In August 2013, conservative Newsmax magazine named Fiorina among the "25 most influential women in the GOP".

Senate candidacy

On November 4, 2009, Fiorina formally announced her candidacy in the 2010 Senate election in a bid to unseat incumbent Barbara Boxer. Fiorina's campaign in the Republican primary for that seat received a number of endorsements, including one from Sarah Palin in the form of a Facebook note. Her campaign ad about Republican rival Tom Campbell featuring a "demon sheep" created international, mostly negative, publicity. After the ad went viral, the California Democratic Party created a parody of the ad depicting Fiorina herself as a demon sheep.

On June 8, 2010, Fiorina won the Republican primary election for the Senate with over 50 percent of the vote, beating Campbell and State Assemblyman Chuck DeVore.

A Los Angeles Times search of public records indicated Fiorina had failed to vote in most elections. Fiorina responded: "I'm a lifelong registered Republican but I haven't always voted, and I will provide no excuse for it. You know, people die for the right to vote. And there are many, many Californians and Americans who exercise that civic duty on a regular basis. I didn't. Shame on me."

The Los Angeles Times noted that Fiorina had conservative positions on certain social issues. She personally opposed abortion, except in cases of rape, incest, or endangerment of the mother's life. As a private citizen, she stated that she voted for Proposition 8, which defined marriage as a union between one man and one woman. Following an August 4, 2010, federal court ruling that Proposition 8 was unconstitutional, Fiorina expressed disagreement with the ruling, saying that California voters spoke clearly against same-sex unions when a majority approved the proposition in 2008. She stated that she opposed litmus tests for Supreme Court nominations and did not favor a federal "personhood" amendment. Fiorina had called global warming a "serious issue" but claimed that the science surrounding it is inconclusive, saying "I think we should have the courage to examine the science on an ongoing basis." In a campaign ad, Fiorina also likened Boxer's concerns over global warming to worrying about "the weather." Fiorina accepted large contributions from the coal industry as well as Koch Industries. Fiorina opposed the cap and trade legislation supported by Boxer, and thought efforts to control greenhouse gases would cost 3 million jobs and are "massively destructive".

Sarah Palin was set to appear at a GOP fundraiser two weeks ahead of the November 2 election, but neither Meg Whitman nor Fiorina – both big-name Republicans – planned to attend. The prediction was that Palin's primary endorsement would jeopardize her general election candidacy. By October 22, when it became public that Fiorina had loaned $1 million to her campaign, she had contributed $6.5 million to her own race.

Boxer won the general election, defeating Fiorina 52.2% to 42.2%.

Advocacy

On February 8, 2013, Fiorina gave a keynote address at the Ripon Society’s 2013 Legislative and Communications Directors Symposium on Leadership at Mount Vernon, advocating for several issues including simplifying and reforming the federal tax code, promoting the use of business technology in government, and helping small businesses.

On July 1, 2013, Fiorina spoke at the National Press Club, calling for reforms to boost small business.

2016 presidential campaign

Fiorina ruled out running for the U.S. Senate in 2016, but refused to rule out running for Governor of California in 2018 or President in 2016. In November 2014, The Washington Post reported that Fiorina was "actively exploring" a run for President. Her business background and status as the only CEO and the only woman in a "sea of suited men" were mentioned as positives, with Republican strategists pointing to her disastrous 2010 Senate campaign, unpaid campaign debt and dismissal from HP as "considerable challenges". In March 2015, Fiorina said on Fox News Sunday that there was a "higher than 90% chance" that she would run for president in 2016.

On May 4, 2015, Fiorina announced her candidacy during an interview on Good Morning America, with George Stephanopoulos. Fiorina entered the race with immediate sharp tongue criticism of Hillary Clinton. It was reported that the GOP sees Fiorina as "the tip of the spear" in its attack of the Clinton campaign because she is uniquely positioned to isolate her criticisms of Clinton from claims of gender bias.

Shortly after Fiorina announced her entry into the 2016 Presidential race, and in a replay of her 2010 Senatorial race, the social media and editorial outlets referenced her tenure as HP's CEO and Chairwoman as a basis for her run for President. Commentators challenged Fiorina's claims of success, citing dozens of examples and anecdotes of why Fiorina had largely failed in her business leadership roles at both Hewlett-Packard and Lucent. The discussion revolved around US job cuts and offshoring that Fiorina directed during her tenure at HP, contrasting it with the high compensation bonuses she received from the company. Campaign Manager, Sarah Isgur Flores, deflected the job cut criticism saying, Fiorina "worked hard to save as many jobs as possible." Other discussions focused on her well-documented public record, including coverage of risky vendor financing programs that Fiorina was said to have supported as the CEO at Lucent. The programs, which inflated the company's revenue figures to the benefit of Fiorina's bonus payout, were said to have contributed to the downfall of the company, formerly part of the iconic AT&T Bell Labs organization.

On the afternoon of May 4, 2015, a website appeared under the domain name arlygiorina.org stating that Fiorina's organization had failed to register the domain. The site was also critical of the dismissal of 30,000 HP employees during Fiorina's tenure as CEO.. According to the The Hill, the site was created by an employee of the Service Employees International Union, a labor union representing over 1.9 million US service industry employees.

Personal life

Fiorina (then Cara Carleton Sneed) married Todd Bartlem, a Stanford classmate, in June 1977. They divorced in 1984. In 1985, she married AT&T executive Frank Fiorina. It was the second marriage for each. She helped to raise his two daughters Traci and Lori Ann. They attempted to have children together but, as Fiorina put it: "That wasn't God's plan." Fiorina and her husband live in Mason Neck, Virginia.

On February 20, 2009, Fiorina was diagnosed with breast cancer. She underwent a double mastectomy at Stanford Hospital on March 2, 2009, followed by chemotherapy, which caused her to temporarily lose her hair, and later radiation therapy. She was given "an excellent prognosis for a full recovery." Early in her campaign for the United States Senate seat held by Barbara Boxer, Fiorina told a group of supporters: "I have to say that after chemotherapy, Barbara Boxer just isn't that scary anymore."

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Further reading

• Fiorina, Carly. Tough Choices: A Memoir. Portfolio Hardcover, 2006. (hardcover: ISBN 1-59184-133-X, abridged audiobook: ISBN 0-14-305907-6)
• Anders, George. Perfect Enough: Carly Fiorina and the Reinvention of Hewlett-Packard. New York: Penguin Group, 2003. ISBN 1-59184-003-1.
• Burrows, Peter. Backfire: Carly Fiorina's High-Stakes Battle for the Soul of Hewlett-Packard. Wiley, 2003. ISBN 0-471-26765-1.

External links

• Carly for President - offical website
• Financial information (federal office) at the Federal Election Commission
• Profile at Vote Smart
• Campaign contributions at OpenSecrets.org
• Appearances on C-SPAN

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