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| traded_as = | traded_as =
| foundation = {{start date and age|1989}} | foundation = {{start date and age|1989}}
| location = ], ], ] | location = ], ], United Kingdom
| key_people = Terry Crabb (founder) | key_people = Terry Crabb (founder)
| industry = ] | industry = ]
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| intl = yes | intl = yes
}} }}
'''Dorset Cereals''' is an award-winning British premium breakfast food manufacturer, based in ], ]. It was founded in 1989 by Terry Crabb and manufacturers ], porridge, and ]. Dorset Cereals products are exported to more than 70 countries<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref> '''Dorset Cereals''' is a British breakfast food manufacturer, based in ], ]. It was founded in 1989 by Terry Crabb and manufacturers ], porridge, and ]. Its products are exported to more than 70 countries<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref>


==History== ==History==
In recent years, Dorset Cereals has experienced significant growth, especially in export markets<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref><ref>http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq</ref><ref>http://www.thegrocer.co.uk/company-profile-dorset-cereals/120966.article</ref> Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles. Dorset Cereals has experienced significant growth, especially in export markets<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref><ref>http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq</ref><ref>http://www.thegrocer.co.uk/company-profile-dorset-cereals/120966.article</ref> Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles.
In 2012, ] purchased the company for £50 million from its private equity owners, ].<ref>http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb</ref> In 2012, ] purchased the company for £50 million from its private equity owners, ].<ref>http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb</ref>


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==Products== ==Products==
Dorset Cereals manufactures a number of premium breakfast products, such as muesli, porridge and granola at its purpose-built barn in ], construction of which was overseen by ]. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref> The simple but "quaint" packaging has attracted attention<ref>http://www.theguardian.com/lifeandstyle/wordofmouth/2009/jun/02/dorset-cereals-marketing</ref> Dorset Cereals manufactures a number of breakfast products, such as muesli, porridge and granola at its purpose-built barn in ], construction of which was overseen by ]. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.<ref>http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html</ref> The simple but "quaint" packaging has attracted attention<ref>http://www.theguardian.com/lifeandstyle/wordofmouth/2009/jun/02/dorset-cereals-marketing</ref>


==Recognition== ==Recognition==
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Dorset Cereals received second place in ''The Dieline'' packaging industry awards 2015 for fresh and prepared food<ref>http://www.thedieline.com/blog/2015/4/27/2nd-place-fresh-prepared-food-dorset-cereals</ref> Dorset Cereals received second place in ''The Dieline'' packaging industry awards 2015 for fresh and prepared food<ref>http://www.thedieline.com/blog/2015/4/27/2nd-place-fresh-prepared-food-dorset-cereals</ref>


Dorset Cereals have also won several Great Taste Awards for various products<ref>https://www.dorsetcereals.co.uk/category/our-blog/our-awards/</ref> Dorset Cereals productshave also received several Great Taste Awards.<ref>https://www.dorsetcereals.co.uk/category/our-blog/our-awards/</ref>


==References== ==References==

Revision as of 20:16, 18 May 2016

Dorset Cereals
Company typeSubsidiary
IndustryFood processing
Founded1989; 36 years ago (1989)
HeadquartersPoundbury, Dorset, United Kingdom
Key peopleTerry Crabb (founder)
ProductsMuesli, porridge, granola
Number of employees100+
ParentAssociated British Foods
Websitewww.dorsetcereals.co.uk

Dorset Cereals is a British breakfast food manufacturer, based in Poundbury, Dorset. It was founded in 1989 by Terry Crabb and manufacturers muesli, porridge, and granola. Its products are exported to more than 70 countries

History

Dorset Cereals has experienced significant growth, especially in export markets Since 2000, the company has been based at a purpose-built barn factory in Poundbury, the town built according to the vision of Prince Charles. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital.

The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.

Products

Dorset Cereals manufactures a number of breakfast products, such as muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK. The simple but "quaint" packaging has attracted attention

Recognition

In 1999 Dorset Cereals won a Queen's Award for Enterprise for Export Achievement Dorset Cereals received second place in The Dieline packaging industry awards 2015 for fresh and prepared food

Dorset Cereals productshave also received several Great Taste Awards.

References

  1. http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html
  2. http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html
  3. http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq
  4. http://www.thegrocer.co.uk/company-profile-dorset-cereals/120966.article
  5. http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb
  6. https://www.dorsetcereals.co.uk/bnb-awards/
  7. http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html
  8. http://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html
  9. http://www.theguardian.com/lifeandstyle/wordofmouth/2009/jun/02/dorset-cereals-marketing
  10. http://www.theguardian.com/business/1999/apr/21/1
  11. http://www.thedieline.com/blog/2015/4/27/2nd-place-fresh-prepared-food-dorset-cereals
  12. https://www.dorsetcereals.co.uk/category/our-blog/our-awards/
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