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==Origin== ==Origin==
The original campaign was named #22KILL and was founded by an OEF Marine veteran named Andy Nguyen. The "Pushup Challenge" had first started in 2011 through the veteran nonprofit organization Nguyen started called Honor Courage Commitment, Inc. but later evolved in early 2013 by combining the pushup movement with the Thunder Road Film Project #Sweat4Vets campaign designed by Hollywood filmmakers ], ] and ], targeted to raise awareness to veteran suicide and PTSD, social issues that are explored throughout their feature film (under development). The original campaign was named #22KILL and was founded by an OEF Marine veteran named Andy Nguyen. The "Pushup Challenge" had first started in 2011 through the veteran nonprofit organization Nguyen started called Honor Courage Commitment, Inc. but later evolved in early 2013 by combining the pushup movement with the Thunder Road Film Project #Sweat4Vets campaign designed by Hollywood filmmakers ], ] and ], targeted to raise awareness for veteran suicide and PTSD, social issues that are explored throughout their feature film (in development).


==Campaign Elements== ==Campaign Elements==

Revision as of 16:10, 18 August 2016

This article has an unclear citation style. The references used may be made clearer with a different or consistent style of citation and footnoting. (August 2016) (Learn how and when to remove this message)

The 22 Pushup Challenge, sometimes called the 22KILL Pushup Challenge #22KILL #22Pushups #22PushupChallenge, was an activity involving pressing out twenty-two pushups to promote awareness for veteran suicide prevention along with honoring military service members and veterans.

The viral awareness campaign gained traction and started to garner Hollywood celebrity support and participation in August 2016. Social media outlets like Twitter, instagram, and facebook news feeds began to be inundated with video posts of celebrities doing their 22 pushups and then challenging other celebrities, pro athletes, politicians, etc. -- ie Dwayne ‘The Rock’ Johnson, John Krasinski, Chris Pratt, Chris Evans, Scott Eastwood and others have posted videos of themselves completing the 22 pushups.

Origin

The original campaign was named #22KILL and was founded by an OEF Marine veteran named Andy Nguyen. The "Pushup Challenge" had first started in 2011 through the veteran nonprofit organization Nguyen started called Honor Courage Commitment, Inc. but later evolved in early 2013 by combining the pushup movement with the Thunder Road Film Project #Sweat4Vets campaign designed by Hollywood filmmakers Steven Grayhm, Charlie Bewley and Matt Dallas, targeted to raise awareness for veteran suicide and PTSD, social issues that are explored throughout their feature film Thunder Road (in development).

Campaign Elements

The introduction of the black 22KILL Honor Ring™ in October of 2013 which the founder along with a fellow Navy veteran Nicklaus Ciolino who both brainstormed together sharing frustrations of commonly seeing the value of a veteran's honorable service and sacrifice for America's freedom go unrecognized. Nguyen took on a personal mission in creating a unique and universal symbol in an effort to subtly display a recognizable symbol of honor with an objective of connecting veteran advocates (veteran or non-veteran) with each other in a public setting (by noticing the ring on others). The black ring is worn on index finger or trigger finger of a veteran advocate who may be a veteran or non-veteran who supports the cause. Aa a universal symbol of honor for military veterans, the easily identifiable ring also serves a mission to bring attention to the statistic of "22" veteran suicides that take place every day on average.

Initial success

As a rule, a supporter must press out 22 pushups to earn the privilege of wearing an Honor Ring™ which symbolizes a humbling physical act of commitment to support our veterans. No matter the setting or dress attire, the 22 pushups are demanded with integrity most of the time. In March 2014, Julie Hersh, President of Hersh Foundation and author of Struck By Living, learned about 22KILL and rightfully earned her personal Honor Ring™ by knocking out 22 pushups in a skirt and boots. The video was posted on facebook and shared in a article posted on Psychology Today around the topic of veteran suicide. Julie Hersh's own son poked fun at her pushups stating that they did not count due to improper form spurred up a thread of comical comments of friends agreeing with her son's comments. This ultimately became the catalyst to the #22KILL #22PushupChallenge Campaign which Julie Hersh pledged to donate $100 for every video posted of them doing their 22 pushups for #22KILL maxed at $100,000. The campaign was a success which launched in March 28,2014 for a week with the deadline on April 4, 2014. More than tripling the goal of 22pushup videos posted, 22KILL immediately continued with launching a goal to reach 22 million pushups in the same manner of posting videos of 22 pushups and challenging others.

The "22" number was part of a statistic that was originally released through a case study done by the dept of Veteran Affairs in 2012 , but since then have release an updated study showing the rate had fallen to "20" veteran suicides per day.

In the US, many people participated for the 22KILL nonprofit organization, and even in the UK, many people along with British troops participated in the #22KILL #22PushupChallenge.

The challenge encouraged nominated participants to be filmed doing 22 pushups and then nominating others to do the same. Many committed to doing 22 pushups for 22 consecutive days posting videos on social media platforms with #22Pushups for #22KILL working towards a goal of 22 million pushups.

Timeline for Evolution of #22PushupChallenge

References

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

  1. "22 Push-Up Challenge hopes to save the lives of veterans".
  2. "Page Not Found - Los Angeles Times". {{cite web}}: Cite uses generic title (help)
  3. "Stars support vets through #22PushupChallenge".
  4. Grayhm, Steven. "22Pushups #22Kill #22PushUpChallenge". Thunder Road Feature Film Campaign. Retrieved 28 March 2014.
  5. "22 Push-Up Challenge hopes to save the lives of veterans". Retrieved 18 August 2016.
  6. Hill, Libby. "Chris Evans and the Rock support our troops with the 22 Pushup Challenge". Retrieved 18 August 2016 – via LA Times.
  7. "Stars support vets through #22PushupChallenge". Retrieved 18 August 2016.
  8. "What Is the 22 Pushup Challenge? Raising Awareness for Veteran's Suicide Prevention". 17 August 2016. Retrieved 18 August 2016.
  9. Bruner, Raisa. "Watch Celebrities Crush the New Viral '22 Pushup Challenge'". Retrieved 18 August 2016.
  10. ^ Savvas, Laura (27 June 2016). "Hero British amputee soldiers in amazing challenge to combat military suicide". Retrieved 18 August 2016.
  11. https://www.linkedin.com/in/andrewknguyen
  12. "Andrew Nguyen, Veteran Advocate 22Kill Founder - Facebook". Retrieved 18 August 2016.
  13. "Andro KN - 10 new likes today = 10 pushups from HCC. - Facebook". Retrieved 18 August 2016.
  14. "Veteran Entrepreneurship - Starting a Business - Grants, Scholarships". Retrieved 18 August 2016.
  15. "Thunder Road: Feature Film Campaign - Timeline - Facebook". Retrieved 18 August 2016.
  16. Runaway Home Band (31 August 2013). "Sweat For Vets-Nashville- Thunder Road Film Fundraiser". Retrieved 18 August 2016 – via YouTube.
  17. Larry King (17 September 2013). "Matt Dallas and Steven Grayhm On "Thunder Road"". Retrieved 18 August 2016 – via YouTube.
  18. "Thunder Road: Feature Film Campaign - Timeline - Facebook". Retrieved 18 August 2016.
  19. "Thunder Road: Feature Film Campaign - Timeline - Facebook". Retrieved 18 August 2016.
  20. "Thunder Road Film - Movie on PTSD and This Generation's Combat Veterans". Retrieved 18 August 2016.
  21. "#22KILL Honor Ring - 22KILL". Retrieved 18 August 2016.
  22. "An Ounce of Engagement: The Key to Reducing Military Suicide". Retrieved 18 August 2016.
  23. "Struck By Living". Retrieved 18 August 2016.
  24. "Honor Courage Commitment, Inc. - Timeline - Facebook". Retrieved 18 August 2016.
  25. "Honor Courage Commitment, Inc. - Timeline - Facebook". Retrieved 18 August 2016.
  26. "#22pushups To Honor Those Who Serve". Retrieved 18 August 2016.
  27. http://www.va.gov/opa/docs/suicide-data-report-2012-final.pdf
  28. http://www.va.gov/opa/publications/factsheets/Suicide_Prevention_FactSheet_New_VA_Stats_070616_1400.pdf