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| '''TBWA\''' is an advertising agency headquartered in ]. It was founded in ] in ], ], as a ] between Tragos American Management, Bonnange French Marketing, Wiesendanger Swiss Creation, and Ajroldi Italian Client Services. The first letter of each company name provided the initials for the new organization. They |
'''TBWA\''' is an advertising agency headquartered in ] but operating globally. It was founded in ] in ], ], as a ] between Tragos American Management, Bonnange French Marketing, Wiesendanger Swiss Creation, and Ajroldi Italian Client Services. The first letter of each company name provided the initials for the new organization. They were purchased by the Omnicom Group in 1986. | ||
| The firm has about 240 offices in 75 countries; in the US, TBWA operates through ], with offices in ], ], ], and ]. |
The firm has about 240 offices in 75 countries; in the US, TBWA operates through ], with offices in ], ], ], and ]. In other parts of the world the company also operates under a mixed brand name such as TBWA\Hunt\Lascaris, a highly awarded agency based in South Africa. The Agency is a unit of holding company ]. | ||
| Within the Omnicom Group of Companies TBWA\is generally partnered with OMD and PHD for Media solutions, TEQUILA\ for below the line marketing communications, Ketchum and Gavin Anderson for Public Relations and Investor Relations and Agency.com for interactive. | |||
| ⚫ | Creatively speaking, the agency has become one of the most renowned agencies in the world, winning copious quantities of awards and becoming one of the most sought-after destinations for ] and ]. | ||
| In the mid-1990's TBWA began expanding globally spreading rapidly. It began acquiring global accounts such as Master Foods that helped strengthen the breadth and depth of its offering, so much so that in 2004 it was named by Advertising Age as Global Agency Network of the Year. | |||
| ⚫ | TBWA\Paris is right now the most awarded office in the TBWA group, being four times in a row the best agency at Cannes festival, the most important advertising festival in the world |
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| Philosophically TBWA follows two practices that differentiate itself from its competitors - Disruption and Connections. Disruption is a process where TBWA tries to change the rules of the market place to give its client a greater share of the future. | |||
| The second main point of difference with TBWA\ is its Connections Planning process that attempts to reach consumers (B2C) and customers (B2B) at various touch points. The Agency employs a Connections Wheel that helps determine the 360 degrees of connections a brand can have with its consumers and/or customers. | |||
| ⚫ | Creatively speaking, the agency has become one of the most renowned agencies in the world, winning copious quantities of awards and becoming one of the most sought-after destinations for ] and ]. In 2005 it was named by The Gunn Report asthe most awarded agency network in the world. | ||
| ⚫ | TBWA\Paris is right now the most awarded office in the TBWA group, being four times in a row the best agency at Cannes festival, the most important advertising festival in the world. | ||
| ==Brands== | ==Brands== | ||
Revision as of 17:29, 6 November 2006
TBWA\ is an advertising agency headquartered in New York City but operating globally. It was founded in 1970 in Paris, France, as a merger between Tragos American Management, Bonnange French Marketing, Wiesendanger Swiss Creation, and Ajroldi Italian Client Services. The first letter of each company name provided the initials for the new organization. They were purchased by the Omnicom Group in 1986.
The firm has about 240 offices in 75 countries; in the US, TBWA operates through TBWA\Chiat\Day, with offices in Los Angeles, New York, San Francisco, and Toronto. In other parts of the world the company also operates under a mixed brand name such as TBWA\Hunt\Lascaris, a highly awarded agency based in South Africa. The Agency is a unit of holding company Omnicom Group.
Within the Omnicom Group of Companies TBWA\is generally partnered with OMD and PHD for Media solutions, TEQUILA\ for below the line marketing communications, Ketchum and Gavin Anderson for Public Relations and Investor Relations and Agency.com for interactive.
In the mid-1990's TBWA began expanding globally spreading rapidly. It began acquiring global accounts such as Master Foods that helped strengthen the breadth and depth of its offering, so much so that in 2004 it was named by Advertising Age as Global Agency Network of the Year.
Philosophically TBWA follows two practices that differentiate itself from its competitors - Disruption and Connections. Disruption is a process where TBWA tries to change the rules of the market place to give its client a greater share of the future.
The second main point of difference with TBWA\ is its Connections Planning process that attempts to reach consumers (B2C) and customers (B2B) at various touch points. The Agency employs a Connections Wheel that helps determine the 360 degrees of connections a brand can have with its consumers and/or customers.
Creatively speaking, the agency has become one of the most renowned agencies in the world, winning copious quantities of awards and becoming one of the most sought-after destinations for copywriters and art directors. In 2005 it was named by The Gunn Report asthe most awarded agency network in the world.
TBWA\Paris is right now the most awarded office in the TBWA group, being four times in a row the best agency at Cannes festival, the most important advertising festival in the world.
Brands
- Agency.com
- TEQUILA\
- INTEGER
- G1
- The Disruption Consultancy
- Brand Architecture International
- FAME
- ZIMMERMAN
Some customers
- Absolut Vodka
- adidas
- Apple Computer
- PlayStation
- Nissan.
- They were also responsible for fcuk.
External links
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