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Miroslava Duma is a Russian digital entrepreneur and investor in the world of international fashion. She is the founder of the digital company Buro 24/7 and its fashion and lifestyle platform Buro247.com. Duma is the CEO and founder of Future Tech Lab, a venture capital fund that assists new technologies and sustainable innovations, with an emphasis on creating products within the fashion industry that reduce its social and environmental footprint. Duma has been called "a force of the fashion industry" by the Financial Times and as the "most connected digital entrepreneur in fashion" by Vogue.

Journalistic career

Duma’s career in journalism began when she was appointed Special Projects Director at Harper's Bazaar. She moved into freelance writing working for magazines including: Vogue, Tatler, Forbes Woman and Glamour (Russian versions).

Buro 24/7

Duma identified a gap in the marketplace for a single lifestyle platform that featured the latest news on fashion and culture and so founded Buro 24/7 in 2011, which is a website for art, architecture, cinema, fashion, music and style. The platform has secured high caliber clients and advertisers and launched local versions in 11 countries: Australia, Azerbaijan, Croatia, Kazakhstan, Malaysia, Mexico, the Middle East, Mongolia, Russia, Singapore and Ukraine. Expansion into further countries is planned.

In July 2017, Buro 24/7 announced the acquisition of a majority stake in fashion magazine System. The two companies will share teams, resources, and a brand identity, with Buro 24/7 moving its international HQ from Moscow to London.

Future Tech Lab

In 2017 Duma founded Future Tech Lab (FTL). FTL is structured as a hybrid that combines an investment company, a multinational accelerator and an experimental laboratory. It aims to help new technologies and sustainable innovations connect, collaborate and create products and brands that move the fashion industry forward and improve its social and environmental footprints. FTL specializes in smart textiles and bio– and nanotechnologies.

Digital investor, speaker and mentor

Duma has invested in Reformation (a greenfashion brand), Dropel Fabrics, RewardStyle, and Finery. In 2016 Duma joined the advisory board of Diamond Foundry, which cultures diamonds at a laboratory in San Francisco.

She was a keynote speaker and a panelist at Web Summit, The Copenhagen Fashion Summit, the DLD conference in Munich, Vogue Fashion Festival in London, Fashion Tech Forum in New York, for two years running at the St Petersburg International Economic Forum (SPIEF), Digital Summit LVHM, and Nikkei Pioneers Asia in Japan, and a guest lecturer at Parsons School of Design. She was a member of the panel of judges for the International Woolmark Prize 2017 and for the LVMH Prize.

In order to share her entrepreneurship experience with the next generation of fashion technology entrepreneurs, Duma joined New York Fashion Tech Labs as a mentor. The NYFTL is a twelve-week program that provides early growth stage fashion technology companies with access to New York’s leading fashion retailers and brands.

Philanthropy

Duma is a member of the advisory board of Naked Heart Foundation, a charity founded by Natalia Vodianova with the aim of constructing modern play parks in urban areas of Russia; and of Elbi Digital, which aims to bring innovation to charities and philanthropy. In 2017 Duma joined the Stanford Philanthropy Innovation Summit as a member of the host committee. Each year, the Summit brings together influential philanthropists to share their experiences and knowledge in order to guide their peers around the world.

Personal life

Born in 1985 in Surgut (in the oil-rich Tyumen region) she is married to Aleksey Mikheev, a Russian entrepreneur. They have three children.

Education

Duma graduated from the Moscow State Institute of International Relations (MGIMO) in 2008 with a Master’s degree in International Business and Business Administration.

Controversy

A massive backlash erupted because of a racist gaffe between Duma and Ulyana Sergeenko at couture fashion week. The scenario worsened as a tape was released where she is making homophobic and transphobic comments against blogger BryanBoy and model Andreja Pejic. The controversy led to Duma being dropped from child's fashion company she founded, The Tot, and a website she co-founded, Buro 24/7.

References

1. ^ "Miroslava Duma Launches Fashion Tech Lab with $50 Million to Invest". The Business of Fashion. 2017-05-12. Archived from the original on 2017-11-07. Retrieved 2017-10-31. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
2. "News Bites | Buro 24/7 Partners with System, ES Magazine's Tribute to London". Archived from the original on 2017-08-03. Retrieved 2017-11-02. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
3. "Reformation Raises $12 Million from Stripes Group, 14W and Karlie Kloss". Fashionista. Archived from the original on 2017-11-07. Retrieved 2017-10-31. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
4. "Модная Россия: инвестиции в одежду позволяют изменить ее внешний вид и процесс покупки". Forbes Russia. Archived from the original on 22 October 2017. Retrieved 26 October 2017. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
5. "RewardStyle Raises $15 Million From Maverick, Miroslava Duma". WWD. 30 June 2015. Archived from the original on 2015-07-02. Retrieved 30 June 2015. {{cite news}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
6. "Finery Aims to Succeed Where Other Virtual Closets Have Not". The Business of Fashion. 2017-03-09. Archived from the original on 2017-11-07. Retrieved 2017-10-31. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
7. "Subscribe to read". Financial Times. Archived from the original on 2017-11-07. Retrieved 2017-11-02. {{cite web}}: Cite uses generic title (help); Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
8. "Miroslava Duma and Her Style". Fashion Inspo. Archived from the original on 26 March 2015. Retrieved 24 August 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
9. Gray, Nathan. "A working fashionista". The Moscow News. Archived from the original on 13 October 2014. Retrieved 24 August 2015. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
10. "Designer Ulyana Sergeenko Faces Backlash After Using Racial Slur During Couture Week". Harper's BAZAAR. 2018-01-23. Retrieved 2018-06-29.
11. "'Racist' Russian blogger caught on camera criticizing trans models". Mail Online. Retrieved 2018-06-29.
12. Theodosi, Lorelei Marfil,Natalie (2018-01-24). "Fashion Figures Slam Miroslava Duma for Offensive Comments". WWD. Retrieved 2018-06-29.{{cite news}}: CS1 maint: multiple names: authors list (link)
13. "Miroslava Duma Is At The Centre Of Fashion's First Fake News Scandal". Harper's BAZAAR. Retrieved 2018-06-29.

• 1985 births
• Living people
• Fashion editors
• Moscow State Institute of International Relations alumni
• People from Surgut
• Russian women journalists