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'''Barbie''' is a best-selling ] launched at the ] on ], ]. The doll is produced by ] Barbie dolls and related accessories are manufactured to approximately ], which is also known as playscale. '''Barbie''' is a best-selling ] launched at the ] on ], ]. The doll is produced by ] Barbie dolls and related accessories are manufactured to approximately ], which is also known as playscale.


==Development==
] watched her daughter Barbara at play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, she suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the ] toy company. He was unenthusiastic about the idea, as were Mattel's directors.


During a trip to ] in 1956 with her children Barbara and Kenneth, Ruth Handler discovered a German doll called the ] in a shop window. The adult-figured Lilli doll was exactly what Handler had in mind, so she purchased three of them. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing in a ] drawn by Reinhard Beuthin for the newspaper '']''. Lilli was a working girl who knew what she wanted and was not above using men to get it. The Lilli doll was first sold in Germany in 1955, and although it was initially sold to adults, it became popular with children who enjoyed dressing her up in outfits that were available separately. On her return to the United States, Handler reworked the design of the doll (with help from engineer ]) and the doll was given a new name, ''Barbie'', after Handler's daughter Barbara. The doll made its debut at the ] in ] on ], ]. This date is also used as Barbie's official birthday. ] acquired the rights to the ] in 1964 and production of Lilli was stopped.
The first Barbie doll wore a black and white zebra striped swimsuit and signature topknot ], and was available as either a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model", with her clothes created by Mattel fashion designer Charlotte Johnson. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than sideways. Barbie was one of the first toys to have a marketing strategy based extensively on ] ], which has been copied since by many other toys. Today the Barbie doll is a $1.9 billion a year industry, with Mattel claiming that three Barbie dolls are sold every second. Barbie products include not only the range of dolls with their clothes and accessories, but also a huge range of Barbie branded goods such as books, fashion items and video games. Barbie has appeared in a series of animated films and makes a brief guest appearance in the 1999 film ]. Almost uniquely for a toy fashion doll, Barbie has become a cultural icon and has been given honors that are rare in the toy world. In 1974 a section of ] in ] was renamed Barbie Boulevard for a week, while in 1985 the artist ] created a painting of Barbie.


==Biography== ==Biography==

Revision as of 17:50, 23 November 2006

For other uses, see Barbie (disambiguation). Fictional character
Barbie
File:Barbie logo.pngCurrent Barbie logo
First appearanceMarch 9 1959
Created byRuth Handler
In-universe information
OccupationSee "Barbie's careers"

Barbie is a best-selling doll launched at the American International Toy Fair on March 9, 1959. The doll is produced by Mattel, Inc. Barbie dolls and related accessories are manufactured to approximately 1/6th scale, which is also known as playscale.


Biography

File:Barbie.jpg
Barbara Millicent Roberts

Barbie's full name is Barbara Millicent Roberts, and over the years she has been given many companions, the best known being her beau Ken (Ken Carson), who made his debut in 1961. Like Barbie, Ken shares his name with one of Ruth Handler's children. Barbie and Ken have a famous on-off relationship and they announced a split in 2004 which seems to have been only temporary. Other longstanding friends in Barbie's ethnically diverse social circle include Hispanic Teresa, African American Christie and Steven (Christie's boyfriend), and Kayla. For a full list of Barbie's companions, see the List of Barbie's friends and family.

According to the Random House novels of the 1960s, her parents' names are George and Margaret Roberts of Willows, Wisconsin. Barbie has been said to attend Willows High School in Willows, Wisconsin and Manhattan International High School in New York City (based on the real-life Stuyvesant High School).

Barbie has thirty-eight recorded pets, including cats and dogs, horses, a panda, a lion cub, and a zebra. She has owned pink convertibles, trailers, jeeps and more. She also holds a pilot's license, and operates commercial airliners when not serving as a flight attendant.


Parodies and lawsuits

Barbie has often been referenced in popular culture and is frequently the target of parody. Some of these occasions include:

  • In 1997 The Danish pop-dance group Aqua released a song called Barbie Girl. It contained lyrics such as "You can brush my hair/Undress me everywhere" and used graphics similar to the pink Barbie logo. Mattel argued that this constituted a trademark infringement and filed a defamation lawsuit on September 11, 1997. The lawsuit between Mattel and MCA Records was fought in several courts before being finally dismissed in MCA's favor in July 2002.
  • A commercial by automobile company Nissan featuring dolls similar to Barbie and Ken was the subject of another lawsuit in 1997. In the commercial, Barbie is lured into a car by a doll similar to GI Joe, accompanied by Van Halen's version of the song You Really Got Me. Mattel lost the copyright infringement lawsuit.
  • Saturday Night Live aired a parody of Barbie commercials featuring the fictional "Gangsta Bitch Barbie" doll and a "Tupac Ken" doll.
  • The Tonight Show with Jay Leno displayed a fictional "Barbie Crystal Meth Lab" which mocked how Barbie usually has a career that is "in keeping with the times or in this case, in keeping with society's current problems."
  • In 2002 a judge refused an injunction against Susanne Pitt, who had produced a doll called Dungeon Barbie which showed the doll in bondage clothing, stating "To the court's knowledge, there is no Mattel line of S&M Barbie."
  • In 1999 Mattel sued the artist Tom Forsythe over a series of pictures that he had produced called "Food Chain Barbie", which included a picture of a Barbie doll in a blender. Mattel lost the lawsuit and was ordered to pay $1.8 million in costs to Mr. Forsythe.

Collecting

File:Vintagebarbie.jpg
Vintage #7 Ponytail Barbie doll. The doll's hair has been re-styled and she is wearing a different outfit from the red swimsuit of the original.

Mattel estimates that there are well over 100,000 avid Barbie collectors. Ninety percent are women, at an average age of 40, purchasing more than 20 Barbie dolls each year. Forty-five percent of them spend upwards of $1000 a year. Vintage Barbie dolls from the early years are the most valuable at auction, and while the original Barbie sold for $3.00 in 1959, a mint boxed Barbie from 1959 sold for $3552.50 on eBay in October 2004. On September 26, 2006, a Barbie doll set a world record at auction of 9,000 pounds sterling (US $17,000) at Christie's in London. The doll was a Barbie in Midnight Red from 1965 and was part of a private collection of 4,000 Barbie dolls being sold by two Dutch women, Ietje Raebel and her daughter Marina.

In recent years Mattel has sold a wide range of Barbie dolls aimed specifically at collectors, including porcelain versions and depictions of Barbie as a range of characters from television series such as The Munsters and Star Trek. . There are also collector's edition dolls depicting Barbie dolls with a range of different ethnic identities. In 2004 Mattel introduced the Color Tier system for its collector's edition Barbie dolls, ranging through pink, silver, gold and platinum depending on how many of the dolls are produced.

Barbie versus Bratz

In 2001 MGA Entertainment launched the Bratz range of dolls, a move that would give Barbie her first serious competition in the fashion doll market. In 2004 sales figures showed that Bratz dolls were outselling Barbie dolls in the United Kingdom, although Mattel maintained that in terms of the number of dolls, clothes and accessories sold, Barbie remained the leading brand. In 2005 figures showed that sales of Barbie dolls had fallen by 30% in the United States, and by 18% worldwide, with much of the drop being attributed to the popularity of Bratz dolls.

See also

Further reading

  • Lord, M.G., Forever Barbie: The Unauthorized Biography of a Real Doll. Paperback ISBN 0-8027-7694-9.
  • Rogers, Mary F., "Barbie Culture". Paperback ISBN 0-7619-5888-6.
  • Knaak, Silke, "German Fashion Dolls of the 50&60". Paperback www.barbies.de.
  • Beckham, Victoria (Foreword), John, Elton (Foreword), The Art of Barbie. Paperback ISBN 0-9537479-2-1
  • Essays, Guys'n'dolls: Art, Science, Fashion & Relationships. Paperback ISBN 0-948723-57-2

Notes


External links

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