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| A '''SEO contest''' is a prize-awarding activity which challenges ] (SEO) practitioners to achieve high ranking under major ]s such as ], ], and ] using certain ](s). This type of contest is controversial because it often leads to massive amounts of ] as participants try to boost the rankings of their pages by any means available. The organizing body of |
A '''SEO contest''' is a prize-awarding activity which challenges ] (SEO) practitioners to achieve high ranking under major ]s such as ], ], and ] using certain ](s). This type of contest is controversial because it often leads to massive amounts of ] as participants try to boost the rankings of their pages by any means available. The organizing body of a SEO competition may hold the activity without promotion of a product or service in mind; or they may organize a contest in order to market something on the Internet. Participants can showcase their skills and potentially discover and share new techniques for promoting websites. | ||
| ==History== | ==History== | ||
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| The first recorded SEO Contest was ] by German webmasters, started on November 15, 2002, in the ]-language ] group de.comm.infosystems.www.authoring.misc.<ref>] </ref> In the ]-language world, the ''nigritude ultramarine'' competition created by DarkBlue.com<ref>{{cite web |url=http://dashes.com/anil/2004/06/nigritude-ultra.html |work=Blog |title=Nigritude Ultramarine - Anil Dash |url-status=live |access-date=2012-07-28}}</ref> and run by SearchGuild is widely acclaimed as the mother of all SEO contests.<ref>{{cite web|title=DarkBlue SEO Challenge competition details|url=http://darkblue.com/seochallenge/|accessdate=21 May 2014|quote=SEOChallenge - Nigritude Ultramarine is now over}}</ref> It was started on May 7, 2004, and was won two months later by ]. On September 1 of the same year, webmasters were challenged to rank number 1 on ] in three months' time for the search phrase ''seraphim proudleduck''.<ref>{{cite web|title="seraphim proudleduck" Contest Announcement|url=http://www.salmonbones.co.uk/google.html|publisher=Internet Archive|accessdate=21 May 2014|archiveurl=https://web.archive.org/web/20041101031844/http://www.salmonbones.co.uk/google.html|archivedate=1 November 2004|location=UK|year=2004|quote=Salmonbones.co.uk is pleased to announce a contest in which anyone who has the ability to publish a page on the web can win. On January the 1st, 2005 at 1am (in the UK) the highest ranked page in google for the search term 'seraphim proudleduck' shall win its publisher £1000. A bonus prize exists for the highest ranked image in google for the same search term.}}</ref> | The first recorded SEO Contest was ] by German webmasters, started on November 15, 2002, in the ]-language ] group de.comm.infosystems.www.authoring.misc.<ref>] </ref> In the ]-language world, the ''nigritude ultramarine'' competition created by DarkBlue.com<ref>{{cite web |url=http://dashes.com/anil/2004/06/nigritude-ultra.html |work=Blog |title=Nigritude Ultramarine - Anil Dash |url-status=live |access-date=2012-07-28}}</ref> and run by SearchGuild is widely acclaimed as the mother of all SEO contests.<ref>{{cite web|title=DarkBlue SEO Challenge competition details|url=http://darkblue.com/seochallenge/|accessdate=21 May 2014|quote=SEOChallenge - Nigritude Ultramarine is now over}}</ref> It was started on May 7, 2004, and was won two months later by ]. On September 1 of the same year, webmasters were challenged to rank number 1 on ] in three months' time for the search phrase ''seraphim proudleduck''.<ref>{{cite web|title="seraphim proudleduck" Contest Announcement|url=http://www.salmonbones.co.uk/google.html|publisher=Internet Archive|accessdate=21 May 2014|archiveurl=https://web.archive.org/web/20041101031844/http://www.salmonbones.co.uk/google.html|archivedate=1 November 2004|location=UK|year=2004|quote=Salmonbones.co.uk is pleased to announce a contest in which anyone who has the ability to publish a page on the web can win. On January the 1st, 2005 at 1am (in the UK) the highest ranked page in google for the search term 'seraphim proudleduck' shall win its publisher £1000. A bonus prize exists for the highest ranked image in google for the same search term.}}</ref> | ||
| In the first quarter of 2005, people were competing for the term '' |
In the first quarter of 2005, people were competing for the term ''loquine glupe'', spawning web sites ranging from shampoo advertising to holiday resorts. The page that won in the end looked rather boring, and used many questionable techniques like ] and "domain age".{{Citation needed|reason=Sept 2007|date=September 2007}} | ||
| Internationally, in 2005, two major contests took place in Europe. In ] the ''Hommingberger Gepardenforelle'' ({{IPA-de|ˈhɔmɪŋˌbɛʁgɐ̯ ɡeˈpaʁdn̩foˌʁɛlə}}, literally ''Cheetah ] of Hommingberg'', but neither the fish nor the place actually |
Internationally, in 2005, two major contests took place in Europe. In ] the ''Hommingberger Gepardenforelle'' ({{IPA-de|ˈhɔmɪŋˌbɛʁgɐ̯ ɡeˈpaʁdn̩foˌʁɛlə}}, literally ''Cheetah ] of Hommingberg'', but neither the fish nor the place actually exist) by the computer magazine '']'' spawned almost 4 million results; its goal was to find out how search engines rank sites. In ] almost at same time the Polish SEO community organized the msnbetter thangoogle contest. It topped the 4 million but failed to reach its goal to promote SEO in Poland and to get search engines companies' attention for the Polish market. Some current and pending contests are listed below. | ||
| A competition ran from January 1, 2006, to March 1, 2006, and carried the term ''redscowl bluesingsky'', another set of made-up words. It was sponsored by SEOLogs. ] won this contest, and since he contributed the winner's money, he donated it to the runnerup. | A competition ran from January 1, 2006, to March 1, 2006, and carried the term ''redscowl bluesingsky'', another set of made-up words. It was sponsored by SEOLogs. ] won this contest, and since he contributed the winner's money, he donated it to the runnerup. | ||
| Since then, SEO contests have become a part of some academic classes. In 2008 ] at ] created a contest for his students. In 2010 ] picked it up at ]. | Since then, SEO contests have become a part of some academic classes. In 2008 ] at ] created a contest for his students. In 2010 ] picked it up at ]. | ||
| ==Basic Concept of SEO== | |||
| SEO: SEO stands for “search engine optimization”. In basic terms, it implies the way toward improving your webpage to build its permeability for applicable hunts. Site design improvement is the way toward improving the quality and amount of site traffic to a site or a website page from web crawlers. Website design enhancement targets unpaid traffic instead of direct traffic or paid traffic. | |||
| Difference between organic traffic and paid traffic: | |||
| Organic Traffic: | |||
| Organic traffic takes three to almost a half year to begin seeing development in search rankings; | |||
| For the most cost-effective results, Organic traffic is better; | |||
| Organic traffic is more cost-effective in the long run; | |||
| Organic traffic originates from individuals discovering business joins among web crawler results; | |||
| Organic traffic resembles buying a home. You take out a home loan however have long haul esteem and full possession to show for it. | |||
| Paid Traffic: | |||
| Paid traffic causes you to get visitors to your site today; | |||
| For the speediest outcomes, paid traffic is better; | |||
| Paid traffic can be very cost-effective as well; | |||
| Paid traffic is ascribed from guests tapping on a connection in a notice or supported posting that a business has paid for to show up at the head of query items; | |||
| Paid traffic resembles leasing a home. You pay repeating, month to month costs that may ascend because of components outside of your control; | |||
| Importance of SEO: By all accounts, the objective of SEO enhancement is to improve your site’s rankings in list items. However, past that, the reason for accomplishing high rankings is to draw in more rush hour gridlock and preferably, to change over that traffic into clients and leads. | |||
| Importance of SEO in marketing: SEO is significant because it keeps the list items reasonable. The higher you rank in results pages, the more snaps and traffic your site will produce. Web optimization likewise improves the client experience, making it more probable for clients to become rehash purchasers. Furthermore, SEO is savvy. | |||
| Is SEO hard to learn: SEO is not hard to learn. You should simply be eager to designate the fundamental time and exertion to become familiar with the different SEO ideas. There are plenty of online assets you can use to begin learning SEO and why not become an SEO master in a matter of seconds! | |||
| How to learn SEO: Most ideal approaches to learn SEO so you can turn into an SEO master quickly: | |||
| Get A SEO Suite. First of all, get an SEO Suite! | |||
| Peruse. The traditional response to picking up anything is by perusing. | |||
| Get A SEO Mentor. | |||
| Blend with Like-Minded People. | |||
| Learn with SEO-Pressor Connect. | |||
| Run Your SEO Experiment. | |||
| How does Google rank a website: Google’s ranking calculation is based on something many refer to as PageRank, which adequately quantifies the “backlink authority” of pages. Google affirmed PageRank assumes an imperative part in their positioning calculation just two years prior: DYK that following 18 years we’re utilizing PageRank in positioning. | |||
| Mr. Phil Frosttold that, | |||
| “Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” | |||
| Search types: Search inquiries – the words and expressions that individuals type into an inquiry confines requests to pull up a rundown of results – come in various flavors. It is regularly acknowledged that there are three distinct sorts of search inquiries: | |||
| Navigational pursuit questions | |||
| Enlightening hunt inquiries | |||
| Value-based hunt inquiries | |||
| In the pursuit of promoting the world, we will in general speak more about catchphrases than search questions. Yet, today we’re talking search inquiries. We should go into somewhat more detail on what these three sorts of search questions are and how you can target them with your site content. | |||
| === 2010s: Corporate SEO Contests === | === 2010s: Corporate SEO Contests === | ||
| Line 81: | Line 37: | ||
| ==References== | ==References== | ||
| {{Reflist}} | {{Reflist}} | ||
Revision as of 18:24, 11 November 2020
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A SEO contest is a prize-awarding activity which challenges search engine optimization (SEO) practitioners to achieve high ranking under major search engines such as Google, Yahoo, and MSN using certain keyword(s). This type of contest is controversial because it often leads to massive amounts of link spamming as participants try to boost the rankings of their pages by any means available. The organizing body of a SEO competition may hold the activity without promotion of a product or service in mind; or they may organize a contest in order to market something on the Internet. Participants can showcase their skills and potentially discover and share new techniques for promoting websites.
History
Early 00s Contests
The first recorded SEO Contest was Schnitzelmitkartoffelsalat by German webmasters, started on November 15, 2002, in the German-language usenet group de.comm.infosystems.www.authoring.misc. In the English-language world, the nigritude ultramarine competition created by DarkBlue.com and run by SearchGuild is widely acclaimed as the mother of all SEO contests. It was started on May 7, 2004, and was won two months later by Anil Dash. On September 1 of the same year, webmasters were challenged to rank number 1 on Google in three months' time for the search phrase seraphim proudleduck.
In the first quarter of 2005, people were competing for the term loquine glupe, spawning web sites ranging from shampoo advertising to holiday resorts. The page that won in the end looked rather boring, and used many questionable techniques like "keyword stuffing" and "domain age".
Internationally, in 2005, two major contests took place in Europe. In Germany the Hommingberger Gepardenforelle (Template:IPA-de, literally Cheetah Trout of Hommingberg, but neither the fish nor the place actually exist) by the computer magazine c't spawned almost 4 million results; its goal was to find out how search engines rank sites. In Poland almost at same time the Polish SEO community organized the msnbetter thangoogle contest. It topped the 4 million but failed to reach its goal to promote SEO in Poland and to get search engines companies' attention for the Polish market. Some current and pending contests are listed below.
A competition ran from January 1, 2006, to March 1, 2006, and carried the term redscowl bluesingsky, another set of made-up words. It was sponsored by SEOLogs. Shoemoney won this contest, and since he contributed the winner's money, he donated it to the runnerup.
Since then, SEO contests have become a part of some academic classes. In 2008 Luis von Ahn at Carnegie Mellon University created a contest for his students. In 2010 Adam Wierman picked it up at Caltech.
2010s: Corporate SEO Contests
Recently, web development companies such as Wix have run SEO competitions. The most recent of these is set to end in December 2019 with two SEO agencies trying to rank for the term "Wix SEO". One agency is using a Wix site, and the other using a site of their choice. The contest resulted in Marie Haynes Consulting Inc, an SEO agency from Ottawa Canada, winning the $25,000 prize .
Tactics
Some webmasters resort to spam, while others use white-hat optimization techniques, like providing good content covering the competition, or optimizing page titles. Most SEO contests expect people to optimize a single web page for a non-existent phrase of two silly words. This is to keep existing web sites from getting a head start and to make sure that regular internet searchers will not be shown contest pages when searching the web for other information.
Rules and limitations can make it harder to benefit from the ranking algorithm of the targeted search engine. The January 2006 Redscowl Bluesingsky contest issued by seologs.com was open for domains created after the start of the competition only. This meant that the contestants could not benefit from the ranking advantage old web sites have over new ones. Also, it was expected that the Redscowl Bluesingsky game would be won by a domain made up entirely of the search words, such as "redscowl-bluesingsky.com", which would attract natural links and be likely to benefit from the simplicity of the URL.
Another special rule that fits well with the "purpose" of SEO contests today is the obligation to "link back" to the organizing body, often a search engine optimization site. Since a web document's ranking on major search engines like Yahoo!, Google, or MSN Search is mainly determined by internet hyperlinks pointing to that document, forcing webmasters to link to a web site is quite a powerful way to increase its web presence. A good example is the contest announced by V7N (using the phrase v7ndotcom elursrebmem) and its counterpart by WebGuerrilla. While the first of these originally required the contestants to link to V7N forums, the second forbids its players to do just that. Instead, a special link to Google engineer Matt Cutts' blog is imperative. Because of this rivalry, both the rules and prize money on both these SEO contests were updated regularly up until the official start date on January 15, 2006.
See also
References
- Message-ID <ar3n2f$eug8e$5@ID-143025.news.dfncis.de>
- "Nigritude Ultramarine - Anil Dash". Blog. Retrieved 2012-07-28.
{{cite web}}: CS1 maint: url-status (link) - "DarkBlue SEO Challenge competition details". Retrieved 21 May 2014.
SEOChallenge - Nigritude Ultramarine is now over
- ""seraphim proudleduck" Contest Announcement". UK: Internet Archive. 2004. Archived from the original on 1 November 2004. Retrieved 21 May 2014.
Salmonbones.co.uk is pleased to announce a contest in which anyone who has the ability to publish a page on the web can win. On January the 1st, 2005 at 1am (in the UK) the highest ranked page in google for the search term 'seraphim proudleduck' shall win its publisher £1000. A bonus prize exists for the highest ranked image in google for the same search term.
- "Wix SEO Battle | Lovers vs. Haters | Wix.com". Wix SEO Battle | Lovers vs. Haters | Wix.com. Retrieved 2019-12-18.
- "Wix SEO - SEO tips for Wix from a team of SEO experts". Wix SEO Lovers. Retrieved 2019-12-18.
- "Wix SEO Battle | Lovers vs. Haters | Wix.com". Wix SEO Battle | Lovers vs. Haters | Wix.com. Retrieved 2020-01-10.
- "Closing thoughts on the Wix SEO competition, and how we made our final push". Marie Haynes Consulting. 2019-12-30. Retrieved 2020-01-10.
- "Single Post Wins Google Contest". wired.com. July 8, 2004. Retrieved 2014-07-06.