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| '''5W Public Relations''' is |
'''5W Public Relations''' is a American ] ]. The company has two offices, in New York City and Los Angeles, and more than 70 employees. | ||
| O'Dwyers has ranked the company #47 in earnings among their top 135 ranked PR companies<ref></ref>; and it has given it the 13th spot for top entertainment PR firms among its top 40 in that category<ref></ref>. | O'Dwyers has ranked the company #47 in earnings among their top 135 ranked PR companies<ref></ref>; and it has given it the 13th spot for top entertainment PR firms among its top 40 in that category<ref></ref>. ''5W Public Relations'' is considered by the '']'' as the “Fastest Growing ] firm in the nation”. {{fact}} | ||
| == History == | == History == | ||
Revision as of 16:04, 11 February 2007
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5W Public Relations is a American public relations firm. The company has two offices, in New York City and Los Angeles, and more than 70 employees.
O'Dwyers has ranked the company #47 in earnings among their top 135 ranked PR companies; and it has given it the 13th spot for top entertainment PR firms among its top 40 in that category. 5W Public Relations is considered by the Holmes Report as the “Fastest Growing public relations firm in the nation”.
History
5W Public was founded by Ronn Torossian in 2003 in a small office of a Manhattan based travel agency with three client and just two employees. Under his leadership, the company's client list expanded to well over 100 and over three years, the staff roster grew to 75.
Clients
The firm's client list includes Anheuser-Busch, Evian Water, American Bible Society, Wolfgang’s Vault, and an array of diverse public and private interests.
In December 2006, the Foreign Ministry of Israel worked with 5W and Elias Buchwald (one of the founders of Burson-Marsteller) to train Israel's top spokespersons on western media and communications methods .
In March 2005 PR Week reported that The Lebanese American Council for Democracy, the "group that played a key role in the passage of the Syrian Accountability Act," retained 5W Public Relations for "strategic counsel and media relations." The group's goal is "to gain support from U.S. political leaders and United Nations officials to pressure Syria to withdraw its troops." The group is reportedly "closely aligned with Michel Aoun, the former Prime Minister who was ousted by the Syrians" in 1990. The 5W firm was "preparing daily briefing sheets for the media to respond to current events." The Syrian Accountability Act, passed in 2003, "imposed sanctions on Syria for occupying Lebanon."
Additional Clients
- American Jewish Congress
- Christian Coalition
- Zionist Organization of America
- Israel Ministry of Tourism
Eclectic Client Base
The diverse and odd nature of 5W's clientele bring right-wing Jewish and Christian groups and international issue-based governemnt and policy groups under the same roof as some of the most well know rap and hip-hop artists and online gaming clients.
At the 2007 Sundance Film Festival, 5W created the "5W Sundance Escape Mansion, and held four days and nights of clublike atmospheres for the stars attending the festival.
Controversy
The NY Post has called its CEO a "publicity guru", and Fox News a "high-powered PR CEO", CNN as "a leading PR expert". CBS National News said that "Ronn Torossian knows spin," and a 2005 NY Times feature story on Torossian referred to him as "The consummate hard-driving, scrappy NY publicist."
Yet, Torossian had been mentioned on on PR industry blogs for what some had termed, "self-promotional activity" .
in 2006, 5W bought variations of websites domain names of several of its competitors and linked them all to its home site .
In a more recent controversy, 5W was retained by an organization that is advocating for independece for the province of Kosovo from Serbia, while a year earlier, 5W was retained by a group representing Serbian President Boris Tadic, to help establish an image as a friendly democracy.
References
- O'Dwyers Rankings
- Entertainment PR
- PR Watch/Israel Hasbara
- Jewish Week Article
- PRWeek Reference
- Salt Lake City Tribune
- Adrants
- Ronn Torossian's Most Important Client Is Ronn Torossian from Gawker. August 7, 2006.
- Gawker
- Blic Online (Serbian Media's English Translation Pages)"In political fight for Kosovo, only lobbying agencies in USA are sure about profit - Yesterday for Serbia, today for independent Kosovo"
- News about 5W and Tadic
External links
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