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Revision as of 19:21, 2 July 2023
Australian free-to-air digital television channelTelevision channel
 Logo used since 2020 | |
| Country | Australia |
|---|---|
| Broadcast area | Sydney, Melbourne, Brisbane, Adelaide, Perth, Regional QLD, Southern NSW & ACT, Regional VIC, Tasmania |
| Network | Network 10 |
| Programming | |
| Language(s) | English |
| Picture format | 576i (SDTV) 16:9 |
| Ownership | |
| Owner | Paramount Networks UK & Australia (Paramount Global) |
| Parent | Ten Network Holdings |
| Sister channels |
|
| History | |
| Launched | 27 September 2020; 4 years ago (2020-09-27) |
| Links | |
| Website | 10play.com.au |
| Availability | |
| Terrestrial | |
| Freeview 10 metro (virtual) | 13 |
| Freeview SCA regional (virtual) | 54 |
| Streaming media | |
| 10 Play | |
10 Shake is an Australian free-to-air digital television multichannel owned by Network 10. It launched on 27 September 2020 at 6am.
The channel includes a mix of shows for people aged forty and under. It broadcasts programming for children from 6am to 6pm, and from 6pm to 6am shows for young teens to adults.
History
In May 2020, ViacomCBS Australia and New Zealand Chief Content Officer and Executive Vice President, Beverley McGarvey, announced that Network 10 would unveil a fourth digital channel later in the year. Complementing Channel 10, 10 Peach and 10 Bold, the fourth channel would appeal to the under 50s audience. Further announcements about the channel would be made in the coming months.
On 13 July 2020, it was announced that Network 10 would launch a third digital channel, 10 Shake, in September. The network carries children's programmes (drawing primarily television series from Nickelodeon brands), while evening and prime time hours feature "edgy" series and films targeting young adults under 40, including programmes from Comedy Central and MTV, and other imported programmes such as The Late Late Show with James Corden. 10 Shake also share their Paramount Global television programmes (including CBS, MTV, Nickelodeon, and Comedy Central) with 9Go!, 9Gem, SBS Viceland, ABC Kids, and ABC ME and carry movies from Warner Bros, Village Roadshow, DC Films, and New Line Cinema.
It was confirmed on 13 September 2020 that the new multi channel would launch on Sunday 27 September on Channel 13 in metropolitan markets in time for children's school holidays in many states. Regional viewers via WIN Television were required to access streaming platform 10 Play to find the new content, since WIN did not plan to launch 10 Shake in the near future. But with WIN re-affiliating with the Nine Network in 2021, 10 immediately signed for a re-affiliation deal with SCA that would include carriage of that channel. On 14 September 2022, 10 Shake launched on Foxtel.
On 22 June 2023, it was announced that 10 Shake would rebrand as Nickelodeon on August 1. Under its new format, the channel will carry Nick Jr. programming during the daytime, series from the main Nickelodeon brand throughout the afternoon, and a regional variant of Nick at Nite focused on acquired sitcoms and films from the Paramount Pictures library. This will result in the end of the pay-TV Nickelodeon channel in Australia.
Programming
10 Shake features a mix of repeated shows from their slate of output deals, and shows that make their debut on Australian free-to-air television. Most of its programming is sourced from the library of Network 10's parent company Paramount and its television brands from CBS, MTV, Nickelodeon, Comedy Central, and other television shows that are not Paramount shows. Also the film brands from Paramount, Warner Bros., Village Roadshow, New Line Cinema, and Lionsgate, but the movies come from various distributors and it won't be all from Paramount anymore. Furthermore, a number of Paramount programmes (including television brands from Viacom, CBS, MTV, Comedy Central, and Nickelodeon) is provided to other channels, 9Go!, 9Gem, SBS Viceland, ABC Kids, and ABC ME by contractual agreements already in place, following by the same Nickelodeon television programmes with different seasons for 9Go! and 10 Shake will be upcoming, sometime in 2023.
However, Nickelodeon, MTV and Comedy Central television programmes has been also taken over on 10 due to COVID-19 from 2020 to the present.
10 Shake airs local Australian children's programming, including Totally Wild, Crocamole and other C-classified dramas. Also locally produced for the network was short-form series Shake Takes which was inspired by social media influencers and supported by integration from sponsors such as VTech, Toyworld, Spin Master and The Accent Group. This was later replaced by Nick News before the channel was rebranded to Nickelodeon.
The network also has ongoing content new and classic film and television brands from Paramount Pictures, Miramax, DreamWorks Pictures, Village Roadshow Pictures, Roadshow Films, Warner Bros. Pictures, Lionsgate and STX Entertainment.
Current programming
Adult animation
Children's
- Bella and the Bulldogs (2023–present)
- Breadwinners (2020–present)
- Bunsen Is a Beast (2021–present)
- The Casagrandes (2023–present)
- Danger Force (2023–present)
- Dive Club (2021–present)
- Game Shakers (2021–present)
- The Haunted Hathaways (2021–present)
- Henry Danger (2020–present)
- iCarly (2020–present)
- It's Pony (2023–present)
- The Loud House (2020–present)
- Nick News (2022–present)
- Nicky, Ricky, Dicky & Dawn (2020–present)
- Rock Island Mysteries (2022–present)
- Sam & Cat (2020–present)
- Sanjay and Craig (2020–present)
- Side Hustle (2023–present)
- SpongeBob SquarePants (2020–present)
- Star Trek: Prodigy (2022–present)
- The Thundermans (2020–present)
- T.U.F.F. Puppy (2022–present)
- Tyler Perry's Young Dylan (2023–present)
- Victorious (2020–present)
Preschool
- Abby Hatcher (2021–present)
- Baby Shark's Big Show! (2022–present)
- Blaze and the Monster Machines (2020–present)
- Blue's Clues & You! (2020–present)
- Bubble Guppies (2020–present)
- Butterbean's Café (2020–present)
- Calvin & Kaison's Play Power! (2022–present)
- Corn & Peg (2021–present)
- Deer Squad (2023–present)
- Dora and Friends: Into the City! (2021–present)
- Dora the Explorer (2020–present)
- PAW Patrol (2020–present)
- Ready Set Dance (2020–present)
- Ryan's Mystery Playdate (2021–present)
- Santiago of the Seas (2022–present)
- Shimmer and Shine (2020–present)
- Team Umizoomi (2020–present)
- Top Wing (2020–present)
Comedy
- Comedy Central Roast
- Drunk History USA
- Inside Amy Schumer
- The Middle
- Ridiculousness
- Roast Battle
- Tosh.0
Light entertainment
- The Daily Show with Trevor Noah
- Gogglebox Australia
- Gogglebox UK
- Have You Been Paying Attention?
- Hughesy, We Have a Problem
- The Challenge Australia
- Shaun Micallef's Brian Eisteddfod
- The Graham Norton Show
Award shows
- MTV Video Music Awards (same-day encore)
- MTV Europe Music Awards (same-day encore)
Reality
- The Bachelorette Australia
- Catfish: The TV Show
- The Charlotte Show
- Ex on the Beach UK
- Fear Factor
- Hunted Australia
- Junior MasterChef Australia
- Just Tattoo of Us
- Lip Sync Battle
- The Masked Singer USA
- Pimp My Ride
- Teen Mom USA
- Teen Mom Australia (simulcast with MTV)
- Total Wipeout (includes Winter Wipeout and Total Wipeout: Freddie and Paddy Takeover)
Upcoming programming
Children's
Comedy
Preschool
- Bossy Bear
- Ricky Zoom
Former programming
Adult animation
- The Cleveland Show (2020–21, Now on 7mate)
Children's
- Big Time Rush (2020–21)
- The Bureau of Magical Things (2021–22)
- For Real! (2020)
- Harvey Beaks (2020–21)
- How to Rock (2021–22)
- Hunter Street (2020)
- I Am Frankie (2021)
- Shake Takes (2020–22)
- Teenage Mutant Ninja Turtles (1987 series) (2020–21)
- Totally Wild (2020–21)
- WITS Academy (2021)
Preschool
- Crocamole (2020–21)
- Fresh Beat Band of Spies (2020–21)
- Transformers: Rescue Bots (2021)
Comedy
- The Office (2021–23)
- Sabrina the Teenage Witch (2020–21, now on 10 Peach)
Light entertainment
- The Late Late Show with James Corden (2020–23)
Availability
10 Shake is available on channel 13 in 576i standard definition from the network's five metropolitan owned-and-operated stations, TEN Sydney, ATV Melbourne, TVQ Brisbane, ADS Adelaide, and NEW Perth, and other stations CTC Southern NSW/ACT, TNQ Regional QLD, GLV/BCV Regional VIC and TDT Tasmania.
Identity history
- 2020–present: Shake It Up!
Notes
- 10 Shake is similar to ABC Kids which broadcasts G-rated shows for children from 5am to 7:30pm.
References
- "Get Ready To Twist And Shake". ViacomCBS ANZ.
- ^ "New channel will shake it up". ViacomCBS ANZ.
- "New multichannel set to #10Shake things up". 12 July 2020.
- "10 present a positive view to advertisers and sizzle a new multichannel". 11 May 2020.
- Blackiston, Hannah (12 July 2020). "Ten to launch new multi-channel 10 Shake: 'There's no other offering like it on commercial FTA'". Mumbrella. Retrieved 14 July 2020.
- ^ "EXCLUSIVE | TV Blackbox reveals the launch date for 10 SHAKE as 10 hits reset button on programming". 13 September 2020.
- ^ Knox, David (13 July 2020). "10 Shake to launch in September". TV Tonight. TV Tonight. Retrieved 13 July 2020.
- ^ Knox, David (22 June 2023). "10 Shake to rebrand as Nickelodeon Channel". TV Tonight. Archived from the original on 24 June 2023. Retrieved 24 June 2023.
- Mediaweek (22 June 2023). "Shake It Off: 10 Shake to rebrand to the Nickelodeon channel as the brand goes in-house at Paramount". Mediaweek. Retrieved 22 June 2023.
- ^ "Ten announces four sponsors to support launch of 10 Shake". Mumbrella. 29 September 2020. Retrieved 1 October 2020.
- "Network 10 launches Shake: Show me the content, dawn to midnight". Media Week. 13 July 2020. Retrieved 1 October 2020.
- Knox, David (8 July 2022). "Nick News launches on Nickelodeon & 10 Shake". TV Tonight. Archived from the original on 31 July 2022. Retrieved 31 July 2022.
- Keast, Jackie (13 July 2020). "Network 10 launches new channel Shake aimed at under-40s". IF Magazine.
- ^ Knox, David (5 December 2022). "Multichannel Survey 2022: 10 Peach, 10 BOLD, 10 Shake". TV Tonight. Archived from the original on 6 December 2022. Retrieved 10 December 2022.
External links
| Paramount Networks UK & Australia | |||||||||
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| United Kingdom & Ireland |
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| Ten Network Holdings (Australia & New Zealand) |
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