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De Rosa (bicycle company): Difference between revisions

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| successor = | successor =
| foundation = {{Start date and age|1953}}, ] | foundation = {{Start date and age|1953}}, ]
| founder = Ugo De Rosa | founder = ]
| location_city = ] | location_city = ]
| location_country = Italy | location_country = Italy
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| key_people = | key_people =
| industry = ] | industry = ]
| products = Bicycles and related components | products = ] and related components
| services = | services =
| revenue = | revenue =
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}} }}


] on a bicycle De Rosa during a ]]] ] on a bicycle De Rosa during a ]]]


'''De Rosa''' is the family brand of Ugo De Rosa. De Rosa's company became renowned during the late 1960s and 1970s for manufacturing road racing ]s. '''De Rosa''' is the family brand of Ugo De Rosa. De Rosa's company became renowned during the late 1960s and 1970s for manufacturing road racing ]s.
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Company founder Ugo De Rosa was born on January 27, 1934, in ], ]. Before becoming a noted bicycle frame builder, he was also an amateur racer.<ref>{{cite web |url=http://www.ebykr.com/2006/07/12/de-rosa/ |title=www.ebykr.com - Ugo De Rosa: Father of the Future |date=2016-03-09}}</ref> Company founder Ugo De Rosa was born on January 27, 1934, in ], ]. Before becoming a noted bicycle frame builder, he was also an amateur racer.<ref>{{cite web |url=http://www.ebykr.com/2006/07/12/de-rosa/ |title=www.ebykr.com - Ugo De Rosa: Father of the Future |date=2016-03-09}}</ref>


De Rosa's passion for racing led him to study mechanics and engineering at a technical college, and in 1953 he opened his first shop and commenced the manufacture of racing bicycles.<ref name=Love>{{cite web |last1=Love |first1=Martin |author-link1=|title=De Rosa Idol: bicycle review-Aggressive, fast and lethal on the hills… You'll soon come to worship De Rosa's bewitching Idol| url=https://www.theguardian.com/technology/2014/may/18/de-rosa-idol-bicycle-review-martin-love|work=]|location=] |date= May 18, 2014 |access-date=March 8, 2020 |page=}}</ref> In 1958 he was asked by the famous cyclist ] to build him a bike for the upcoming ].<ref>{{cite web |url=http://www.forzabikes.com/DeRosahistory.html |title=www.forzabikes.com - De Rosa History |date=2012-07-12}}</ref><ref name=Vestal>{{cite web |last1=Vestal|first1=Zack |author-link1=|title=Carrying the Torch: Doriano De Rosa builds frames in the family tradition| url=https://www.velonews.com/2009/05/events/giro-ditalia/carrying-the-torch-doriano-de-rosa-builds-frames-in-the-family-tradition_91931|work=]|location= |date= May 11, 2009 |access-date=March 8, 2020 |page=}}</ref> Following on from this initial interest, De Rosa bikes became a fixture in the professional peloton of the 1960s. The {{ct|Faema}} team was the first team to ride De Rosa frames. Other De Rosa teams of the decade included ''Tbac'' (1964) and ''Max Majer'' (1967). De Rosa's passion for racing led him to study mechanics and engineering at a technical college, and in 1953 he opened his first shop and commenced the manufacture of racing bicycles.<ref name=Love>{{cite web |last1=Love |first1=Martin |author-link1=|title=De Rosa Idol: bicycle review-Aggressive, fast and lethal on the hills… You'll soon come to worship De Rosa's bewitching Idol| url=https://www.theguardian.com/technology/2014/may/18/de-rosa-idol-bicycle-review-martin-love|work=]|location=] |date= May 18, 2014 |access-date=March 8, 2020 |page=}}</ref> In 1958 he was asked by the famous cyclist ] to build him a bike for the upcoming ].<ref>{{cite web |url=http://www.forzabikes.com/DeRosahistory.html |title=www.forzabikes.com - De Rosa History |date=2012-07-12}}</ref><ref name=Vestal>{{cite web |last1=Vestal|first1=Zack |author-link1=|title=Carrying the Torch: Doriano De Rosa builds frames in the family tradition| url=https://www.velonews.com/2009/05/events/giro-ditalia/carrying-the-torch-doriano-de-rosa-builds-frames-in-the-family-tradition_91931|work=]|location= |date= May 11, 2009 |access-date=March 8, 2020 |page=}}</ref> Following on from this initial interest, De Rosa bikes became a fixture in the professional peloton of the 1960s. The {{ct|Faema}} team was the first team to ride De Rosa frames. Other De Rosa teams of the decade included ] (1964) and ] (1967).


In 1969 De Rosa was approached by ], who wanted to engage De Rosa as his frame builder and mechanic. De Rosa accepted and became the bicycle supplier to Motta's team as well. It was during this period that one of the greatest stars of cycling was rising - ]. DeRosa built some frames for Merckx around this time, but it was not until 1973 that their relationship was formalized and De Rosa became the official frame builder and mechanic for the ] team which Merckx captained.<ref name=Love/> Merckx and his teammates won nearly all the major European races including the ], the Giro d'Italia, ] and the World Championship. This partnership with Molteni remained in effect until Merckx's retirement in 1978. In 1981 De Rosa worked as technical consultant to Merckx, who began his own bicycle manufacturing company. In 1969 De Rosa was approached by ], who wanted to engage De Rosa as his frame builder and mechanic. De Rosa accepted and became the bicycle supplier to Motta's team as well. It was during this period that one of the greatest stars of cycling was rising - ]. DeRosa built some frames for Merckx around this time, but it was not until 1973 that their relationship was formalized and De Rosa became the official frame builder and mechanic for the ] team which Merckx captained.<ref name=Love/> Merckx and his teammates won nearly all the major European races including the ], the Giro d'Italia, ] and the World Championship. This partnership with Molteni remained in effect until Merckx's retirement in 1978. In 1981 De Rosa worked as technical consultant to Merckx, who began his own bicycle manufacturing company.
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==External links== ==External links==
{{Commons category|De Rosa (bicycles)}} {{Commons category|De Rosa (bicycles)}}
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{{Italian cycle manufacturers}} {{Italian cycle manufacturers}}

Revision as of 17:04, 17 July 2023

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45°32′39″N 9°10′55″E / 45.5443029°N 9.1820224°E / 45.5443029; 9.1820224

De Rosa
Company typePrivate
IndustryBicycle industry
Founded1953; 72 years ago (1953), Milan
FounderUgo De Rosa
HeadquartersMilan, Italy
Area servedWorldwide
ProductsBicycles and related components
Websitederosanorthamerica.com
Stefano Garzelli on a bicycle De Rosa during a 2009 Giro d'Italia

De Rosa is the family brand of Ugo De Rosa. De Rosa's company became renowned during the late 1960s and 1970s for manufacturing road racing bicycles.

History

Company founder Ugo De Rosa was born on January 27, 1934, in Milan, Italy. Before becoming a noted bicycle frame builder, he was also an amateur racer.

De Rosa's passion for racing led him to study mechanics and engineering at a technical college, and in 1953 he opened his first shop and commenced the manufacture of racing bicycles. In 1958 he was asked by the famous cyclist Raphaël Géminiani to build him a bike for the upcoming Giro d'Italia. Following on from this initial interest, De Rosa bikes became a fixture in the professional peloton of the 1960s. The You have called {{Contentious topics}}. You probably meant to call one of these templates instead:

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  • {{Contentious topics/list}} and {{Contentious topics/table}} show which topics are currently designated as contentious topics. They are used by a number of templates and pages on Misplaced Pages. team was the first team to ride De Rosa frames. Other De Rosa teams of the decade included Tbac (1964) and Max Majer (1967).

In 1969 De Rosa was approached by Gianni Motta, who wanted to engage De Rosa as his frame builder and mechanic. De Rosa accepted and became the bicycle supplier to Motta's team as well. It was during this period that one of the greatest stars of cycling was rising - Eddy Merckx. DeRosa built some frames for Merckx around this time, but it was not until 1973 that their relationship was formalized and De Rosa became the official frame builder and mechanic for the Molteni team which Merckx captained. Merckx and his teammates won nearly all the major European races including the Tour de France, the Giro d'Italia, Milan–San Remo and the World Championship. This partnership with Molteni remained in effect until Merckx's retirement in 1978. In 1981 De Rosa worked as technical consultant to Merckx, who began his own bicycle manufacturing company.

In 1974 Francesco Moser engaged De Rosa for his Filotex team, and went on to win the World Championship. Later, in 1982 De Rosa sponsored the Sammontana team led by Moreno Argentin and Giovanbattista Baronchelli. From 1985 to 1989 De Rosa worked with the Ariostea team - a small start-up team which would later become dominant in European racing.

Growth

Demand for De Rosa bicycles from new markets skyrocketed in the 1980s - including the United States, Russia, Japan, Belgium, and Germany. Subsequently, De Rosa's company outgrew the small workshop adjacent to his home, and moved to a larger space in Cusano Milanino, Milan. Later, his three sons entered the business, with Danilo and Doriano assisting in production management, and Cristiano taking over the commercial side of the business.

Development

In 1990 Ugo De Rosa began research and development in titanium tubing, culminating in a new model, the De Rosa Titanio, used by the You have called {{Contentious topics}}. You probably meant to call one of these templates instead:

Alerting users

  • {{alert/first}} ({{Contentious topics/alert/first}}) is used, on a user's talk page, to "alert", or draw a user's attention, to the contentious topics system if they have never received such an alert before. In this case, this template must be used for the notification.
  • {{alert}} ({{Contentious topics/alert}}) is used, on a user's talk page, to "alert", or draw a user's attention, to the fact that a specific topic is a contentious topic. It may only be used if the user has previously received any contentious topic alert, and it can be replaced by a custom message that conveys the contentious topic designation.
  • {{alert/DS}} ({{Contentious topics/alert/DS}}) is used to inform editors that the old "discretionary sanctions" system has been replaced by the contentious topics system, and that a specific topic is a contentious topic.
  • {{Contentious topics/aware}} is used to register oneself as already aware that a specific topic is a contentious topic.

Editnotices

Talk page notices

Miscellaneous

  • {{Contentious topics/list}} and {{Contentious topics/table}} show which topics are currently designated as contentious topics. They are used by a number of templates and pages on Misplaced Pages. team in 1994. Aluminium and carbon fiber frames were added to the product line in 1996 and 2000 respectively. In 2005 De Rosa launched its Corum frame, a lightweight steel frame built using contemporary frame building techniques.

On December 10, 2007, it was announced that the UCI Continental team, Team LPR would be riding De Rosa bicycles for the upcoming season. UCI Continental team Rock Racing rode De Rosa bicycles up until the end of 2008.

For the 2018 UCI Season, De Rosa returned to professional cycling and sponsors the spanish pro-contintal team Caja Rural-Seguros RGA.

For the 2020 UCI Season, De Rosa became an official supplier of road bikes for Cofidis, a World Tour team. This has led to a stage win in the 2021 Giro d'Italia for Lafay.

References

  1. "www.ebykr.com - Ugo De Rosa: Father of the Future". 2016-03-09.
  2. ^ Love, Martin (May 18, 2014). "De Rosa Idol: bicycle review-Aggressive, fast and lethal on the hills… You'll soon come to worship De Rosa's bewitching Idol". The Guardian. London. Retrieved March 8, 2020.
  3. "www.forzabikes.com - De Rosa History". 2012-07-12.
  4. ^ Vestal, Zack (May 11, 2009). "Carrying the Torch: Doriano De Rosa builds frames in the family tradition". VeloNews. Retrieved March 8, 2020.
  5. "www.classicrendezvous.com - Italy - De Rosa History". 2012-07-12.
  6. "www.teamcajarural-segurosrga.com - Spain - Caja Rural – Seguros RGA to ride De Rosa for 2018". 2018-01-01.

External links

Italian bicycle manufacturers
Current
Defunct
Components
Italian cycle designers
Other
Categories:
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