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''' Olaplex''' is product for damaged hair developed by two chemists, Eric Presley and ], which is advertised as rebuilding broken bonds in hair caused by chemical, thermal, and mechanical damage.<Ref>{{Cite web|url=https://www.womenshealthmag.com/beauty/a19852874/what-is-olaplex/|title = What is Olaplex and How Does It Keep Kim K's Hair Looking So Damn Good?|date = 18 April 2018}}</ref><Ref>{{Cite web|url=https://www.glamourmagazine.co.uk/article/olaplex-hair-treatment-benefits-and-how-to-use|title = Celebrity-adored Olaplex has just added an epic new product collection! Here's a guide to the insanely popular hair heroes|date = 9 April 2021}}</ref> <ref>{{Cite web|url=https://www.allure.com/story/olaplex-hair-treatment|title = Here's the Tea on the Olaplex Hair Treatment|date = 26 April 2018}}</ref> The ] of Olaplex is a chemical compound called ''bis-aminopropyl diglycol dimaleate''. <ref>{{Cite web|url=https://labmuffin.com/how-does-olaplex-hair-treatment-work/|title = How Does Olaplex Hair Treatment Work?|date = 21 September 2018}}</ref> |
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'''Olaplex''' is a hair care brand founded in 2014 by Dean Christal. <ref>{{Cite web |date=2021-09-30 |title=Advent-Owned Haircare Firm Olaplex Valued at $13.6 Billion in Upsized IPO |url=https://www.businessoffashion.com/news/beauty/advent-owned-haircare-firm-olaplex-valued-at-136-billion-in-upsized-ipo/ |access-date=2023-09-15 |website=The Business of Fashion |language=en}}</ref>The product was developed by two chemists, Eric Presley and ], and is advertised to rebuild broken bonds in hair caused by chemical, thermal, and mechanical damage.<Ref>{{Cite web|url=https://www.womenshealthmag.com/beauty/a19852874/what-is-olaplex/|title = What is Olaplex and How Does It Keep Kim K's Hair Looking So Damn Good?|date = 18 April 2018}}</ref><Ref>{{Cite web|url=https://www.glamourmagazine.co.uk/article/olaplex-hair-treatment-benefits-and-how-to-use|title = Celebrity-adored Olaplex has just added an epic new product collection! Here's a guide to the insanely popular hair heroes|date = 9 April 2021}}</ref> |
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== Mechanism of action == |
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== Mechanism of action == |
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All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds. Hair's protein, ], contains the amino acid ] and cysteine contains sulfur atoms; Normally, two sulfurs form a ] and bind between two proteins, which preserves the shape and texture of the hair, and straightening, curling, and hair dye break the bonds and turn them into free ]. The second product is set to complete the hair restoration and the third is used by the consumer with the intention of final protection of the hair.<Ref>{{Cite web|url=https://www.glamourmagazine.co.uk/article/olaplex-hair-treatment-benefits-and-how-to-use|title = Celebrity-adored Olaplex has just added an epic new product collection! Here's a guide to the insanely popular hair heroes|date = 9 April 2021}}</ref> <ref>{{Cite web|url=https://www.allure.com/story/olaplex-hair-treatment|title = Here's the Tea on the Olaplex Hair Treatment|date = 26 April 2018}}</ref> |
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All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds. Hair's protein, ], contains the amino acid ] and cysteine contains sulfur atoms; Normally, two sulfurs form a ] and bind between two proteins, which preserves the shape and texture of the hair, and straightening, curling, and hair dye break the bonds and turn them into free ]. The second product is set to complete the hair restoration and the third is used by the consumer with the intention of final protection of the hair. <ref>{{Cite web|url=https://www.allure.com/story/olaplex-hair-treatment|title = Here's the Tea on the Olaplex Hair Treatment|date = 26 April 2018}}</ref> |
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== Ingredients == |
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The ] of Olaplex is a chemical compound called bis-aminopropyl diglycol dimaleate.<ref>{{Cite web|url=https://labmuffin.com/how-does-olaplex-hair-treatment-work/|title = How Does Olaplex Hair Treatment Work?|date = 21 September 2018}}</ref> |
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==References== |
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==References== |
All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds. Hair's protein, keratin, contains the amino acid cysteine and cysteine contains sulfur atoms; Normally, two sulfurs form a disulfide bond and bind between two proteins, which preserves the shape and texture of the hair, and straightening, curling, and hair dye break the bonds and turn them into free thiol. The second product is set to complete the hair restoration and the third is used by the consumer with the intention of final protection of the hair.
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