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{{advert|date=July 2023}}
{{Company infobox {{Company infobox
| name = Olaplex Holdings, Inc. | name = Olaplex Holdings, Inc.
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Olaplex was founded in 2014 by Dean Christal. In 2019, Olaplex was acquired by Advent International. JuE Wong is the current CEO. <ref>{{Cite web |last=Luce |first=Ivan De |date=2021-09-01 |title=How Olaplex grew from a cult haircare brand into a beauty staple seeking a $1.5 billion IPO |url=https://www.businessofbusiness.com/articles/olaplex-ipo-dean-christal-sephora/ |access-date=2023-10-03 |website=www.businessofbusiness.com |language=en}}</ref> Olaplex was founded in 2014 by Dean Christal. In 2019, Olaplex was acquired by Advent International. JuE Wong is the current CEO. <ref>{{Cite web |last=Luce |first=Ivan De |date=2021-09-01 |title=How Olaplex grew from a cult haircare brand into a beauty staple seeking a $1.5 billion IPO |url=https://www.businessofbusiness.com/articles/olaplex-ipo-dean-christal-sephora/ |access-date=2023-10-03 |website=www.businessofbusiness.com |language=en}}</ref>


== Mechanism of action == == Ingredients ==
All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds. Hair's protein, ], contains the amino acid ] and cysteine contains sulfur atoms; Normally, two sulfurs form a ] and bind between two proteins, which preserves the shape and texture of the hair, and straightening, curling, and hair dye break the bonds and turn them into free ]. The second product is set to complete the hair restoration and the third is used by the consumer with the intention of final protection of the hair. <ref>{{Cite web|url=https://www.allure.com/story/olaplex-hair-treatment|title = Here's the Tea on the Olaplex Hair Treatment|date = 26 April 2018}}</ref> All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds. <ref>{{Cite web|url=https://www.allure.com/story/olaplex-hair-treatment|title = Here's the Tea on the Olaplex Hair Treatment|date = 26 April 2018}}</ref>


== Controversies == == Controversies ==

Revision as of 14:46, 3 October 2023

Olaplex Holdings, Inc.
IndustryProfessional hair care
Founded2014
FounderDean Christal
Key people
OwnerAdvent International
Websitewww.olaplex.com

Olaplex is a hair care brand founded in 2014 by Dean Christal. The product was developed by two chemists, Eric Presley and Craig Hawker, and is advertised to rebuild broken bonds in hair caused by chemical, thermal, and mechanical damage.

History

Olaplex was founded in 2014 by Dean Christal. In 2019, Olaplex was acquired by Advent International. JuE Wong is the current CEO.

Ingredients

All Olaplex products contain a patented ingredient called bis-aminopropyl diglycol dimaleate, with the aim of rebuilding broken hair disulfide bonds.

Controversies

In February 2023, 28 women filed a lawsuit against Olaplex claiming that the products led to damaged hair and hair loss.

References

  1. "Advent-Owned Haircare Firm Olaplex Valued at $13.6 Billion in Upsized IPO". The Business of Fashion. 2021-09-30. Retrieved 2023-09-15.
  2. "What is Olaplex and How Does It Keep Kim K's Hair Looking So Damn Good?". 18 April 2018.
  3. "Celebrity-adored Olaplex has just added an epic new product collection! Here's a guide to the insanely popular hair heroes". 9 April 2021.
  4. Luce, Ivan De (2021-09-01). "How Olaplex grew from a cult haircare brand into a beauty staple seeking a $1.5 billion IPO". www.businessofbusiness.com. Retrieved 2023-10-03.
  5. "Here's the Tea on the Olaplex Hair Treatment". 26 April 2018.
  6. Archie, Ayana (16 February 2023). "Nearly 30 women are suing Olaplex, alleging products caused hair loss". npr. Retrieved 27 September 2023.
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